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The Brand Marketer’s Guide To Mobile Video Viewability

Posted on June 29, 2017
By Aswini Bommakanti, Marketing Manager, Brand & Programmatic solutions - APACMarketing Manager, Brand & Programmatic solutions - APAC

InMobi recently teamed up with the Mobile Marketing Association (MMA) to host a webinar titled "The Brand Marketer’s Guide to Mobile Video Viewability". Facilitated by Jayesh Easwaramony and Vinay Uttamchandani of InMobi and moderated by Rohit Dadwal of MMA, the webinar drew hundreds of interested registrants from across the world, 57% of whom cited the lack of global standards and independent measurement as the biggest industry challenge affecting mobile video viewability today.

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While Jayesh touched upon the global mobile trends and challenges with mobile video, Vinay went on to do a deep dive into what mobile video viewability really means. The engaging and anecdotal conversation between the two facilitators drew active participation from the audience, with questions pouring in about how to identify the right partners to work with, how interactivity influences viewability and much more.

In addition to answering these questions, Jayesh and Vinay also gave the audience a few tips on how to think about mobile video viewability:

  • Include in-app video in your media mix to maximize your video opportunity
  • Adopt the VAST video standard in order to future-proof your investment
  • Invest in third-party measurement in order to ensure brand safety

With the issue of mobile video viewability being the most hotly-debated one in the advertising industry, what are you doing to ensure that users are able to see and engage with your mobile video ads? We’d love to hear more!

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