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17

January

The Duopoly Dominance - Are Marketers Getting Enough?

If you’re a marketer, chances are, it’s been a while since you thought of yourself as a ‘consumer’. It’s time to put that hat on! As a consumer, would you like to have only two options when making high-involvement decisions such a...

Posted on January 17, 2018
By Jayesh Easwaramony, VP & GM - Asia Pacific, Middle East & Africa

10

January

What blockchain will do to advertising in an increasingly de...

A look at how blockchain could be used to address challenges faced in different types of transactions in digital advertising.The poster child of blockchain is Bitcoin which, as we have seen, has grabbed headlines across the globe. The Winkl...

Posted on January 10, 2018
By Rajiv Bhat, Senior Vice President Data Sciences and Marketplace

08

January

Mastering Mobile Creative: Unraveling the secret behind awar...

As the new year begins, marketers are not only reviewing the effectiveness of the campaigns they created in the past year, they are also building their strategies for 2018. With mobile accounting for the second largest spend across ad chan...

Posted on January 08, 2018
By Sreeshna Sreekishan , Marketing Associate

03

January

Event Diary - Harbolnas 2017: Enabling mobile commerce in In...

InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at our r...

Posted on January 03, 2018
By Rajesh Pantina and Sreeshna Sreekishan

02

January

Five Trends That Will Shape Mobile Adtech in 2018

Over the years, some ad tech trends have undergone full evolution, whereas others have only iteratively grown. Nevertheless, each trend has been instrumental in pushing advertising, including mobile advertising, a bit further into the futur...

Posted on January 02, 2018
By Team InMobi

27

December

InMobi's Plan to Continue the Fight Against Fraud in 2018 an...

As mobile technology evolves to create value for advertisers with advanced targeting capabilities, high customization and precise measurement, the mobile ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud...

Posted on December 27, 2017
By Piyush Shah, Chief Product Officer

15

December

Event Diary - Data Hack Summit 2017: The Need to Rethink Dee...

InMobi regularly hosts, participates in and contributes to a series of events, meet-ups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the...

Posted on December 15, 2017
By Avinash Patchava and Rajesh Pantina

13

December

Event Diary - 8 Essential Tips for Implementing Machine Lear...

InMobi regularly hosts, participates in and contributes to a series of events, meet-ups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at our ...

Posted on December 13, 2017
By Avinash Patchava and Rajesh Pantina

13

December

Event Diary - GE TechNEXT 2017: Delivering a Digital Transfo...

InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the ...

Posted on December 13, 2017
By Avinash Patchava and Rajesh Pantina

05

December

Event Diary: InMobi InDecode - Decoding Mobile Fraud Jakarta...

InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the h...

Posted on December 05, 2017
By Rajesh Pantina, Marketing Lead, Performance Solutions

04

December

Event Diary: E4M South Conclave 2017

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highligh...

Posted on December 04, 2017
By Aswini Bommakanti, Marketing Manager, Brand & Programmatic solutions - APAC

14

November

Unlock the Power of Mobile Moments For Your Australian Audie...

Having the right in-app strategy can deliver transformative results for any brand, across various campaign objectives. Today, when 60% of all online consumption is happening on mobile, users spend over 90% of their mobile device time in-a...

Posted on November 14, 2017
By Aswini Bommakanti, Marketing Manager, Brand & Programmatic solutions - APAC

10

November

Unilever Content Day - Vietnam: Event Diary

Recently, InMobi, supported by Moblaze, participated in a Content Day that was jointly hosted by Mindshare Vietnam and Unilever Vietnam. The event took place at Unilever Vietnam’s Homebase in Ho Chi Minh City and saw the coming together o...

Posted on November 10, 2017
By Aswini Bommakanti, Marketing Manager, Brand & Programmatic solutions - APAC

10

November

Unveil the Magic of Remarketing this Holiday Season

With the holiday season around the corner, the pressure to attract a substantial share of the $682 billion opportunity has never been more intense.If you are a marketer, you probably already understand the pressing challenge of retaining qu...

Posted on November 10, 2017
By Pooja Kalloor, Sr. Insights Analyst

06

November

5 tips to improve Singles Day sales in SEA

Singles Day or 11/11 as it is known in China, has fast outstripped Cyber Monday and Black Friday to emerge as the world’s biggest online shopping event, raking in over $17 billion in 2016 - a 25% increase from 2015. Importantly, 82% of th...

Posted on November 06, 2017
By Shamala DN and Aswini Bommakanti

28

October

Event Diary: Mobile Marketing Association India Forum 2017

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highligh...

Posted on October 28, 2017
By Aswini Bommakanti, Marketing Manager, Brand & Programmatic solutions - APAC

12

October

Do You Know The Truth About Your App Users

An app install seldom translates into a user, let alone a highly engaged one.Since the advent of smartphones and apps, app marketers have been consistently chasing app installs. This made sense when apps did not have any users and acquiring...

Posted on October 12, 2017
By Pooja Kalloor, Sr. Insights Analyst

11

October

When FastFilmz met InMobi: The exciting video partnership st...

InMobi, a global mobile advertising platform, and FastFilmz, India’s first regional movie video app, have come together for an exclusive ad monetization partnership. FastFilmz, India’s first regional movie video app, enables advertisers...

Posted on October 11, 2017
By Team InMobi

11

October

InMobi's mobile network reaches 162 million unique users in ...

InMobi, a global mobile advertising platform, has crossed 150 million monthly active users (MAUs) in 2017, making it the largest independent mobile app network in India. Also, InMobi’s premium mobile network now reaches 162 million unique...

Posted on October 11, 2017
By Team InMobi

06

October

The State of App Performance Marketing 2017: Part 2 – Use...

In continuation to our previous post, this post will focus on the results of the survey. While last time, we discussed what the marketers think about themselves, their teams, and the key issue in marketing and in-app advertising; this time ...

Posted on October 06, 2017
By Shamala DN

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