18
July
Is App Discovery in the App Store Dead?
Deconstructor of Fun put a survey question to their audience of senior mobile gaming professionals after predicting that organic discovery on the App Store will die in 2023. The site’s editors proposed that “Discovery in the App Stores is dead. Featuring has little to no business impact.” Nearly 90% of 137 respondents agreed. App owners are clearly feeling the pinch with App Store discovery, particularly through featured and organic listings. The App Store is an increasingly saturated…