APPetite Newsletter - June 2016
Introducing InMobi's Brave New Website - Aside from an updated more visual look, our new website features a powerful new way to sift through our portfolio of publisher solutions to help you achieve mobile growth.
APPetite Newsletter - April 2016
Everyone's talking about programmatic mobile advertising these days. Find out what advertisers and publishers are doing and how you could make the most of it.
APPetite Newsletter - January 2016
A Mobile Perspective On Mining Big DataRajiv Bhat - Senior VP of Data Sciences at InMobi, talks about big data in the context of mobile, at an inDecode developer meetup. Learn how mining big data helps with lookalike targeting, acquiring high quality users and scaling your app.
Brand Insights - MENA - December 2015
InMobi announced a guarantee of 100% viewability for all in-app mobile ad campaigns, aligning to the Media Rating Council’s future guidelines for in-app viewability measurement. Viewability guarantees to advertisers that their mobile ads were seen, and increases accountability. The InMobi guarantee applies to all in-app ad formats whether bought direct...
APPetite Newsletter - December 2015
2015 was an exciting year for the mobile world. Here are our Top 5 stories from 2015, in case you missed any of them: How to thrive in the new ad-blocking worldAll you need to know about ad network mediationHow you can succeed with Rewarded Video adsIndonesia tops the app download charts once...
Brand Insights - MENA - October 2015
Smartphones are a powerful medium for location targeting. InMobi's widespread SDK footprint provides access to accurate location data, IP addresses & hashed device IDs at scale. This helps in deriving meaningful insights to be leveraged for enhancing ad relevance. Read more about how Location Targeting helps the advertisers discover relevant propositions...
APPetite Newsletter - October 2015
As part of inDecode, an initiative to help mobile app developers decode and grow their app business, we host monthly developer meetups across the world. Check out this great talk by David Jones, CEO at StreetHawk on 'How Top Apps Use Engagement Automation to Drive Growth'.
APPetite Newsletter - September 2015
The InMobi & AppsFlyer Mobile App Developer Survey is an attempt to help the rapidly evolving mobile app developer ecosystem understand itself better. It will take you 10 minutes to complete this survey, that encompasses developer trends, monetization and user acquisition. Everyone who completes the survey will receive a copy of the...
APPetite Newsletter - August 2015
Clicking a cookie repeatedly to earn points might not sound like the premise of a blockbuster game but you'd be surprised to know that it actually is. Two years after they serendipitously burst on-screen in 2013 and created a new gaming sub-genre, incremental games have only become more popular. Here's a...
APPetite Newsletter - July 2015
There are many popular games that climb the charts on the App Store but there are very few that stay there for a long time. Here we take an in-depth look at one such game: Kiloo Games' Subway Surfers, and illustrate why this game is an evergreen hit.
APPetite Newsletter - June 2015
The Rewarded Video ad format is gaining traction thanks to its visually immersive experience and great ROI. Here are three key pointers to ensure that you have a winning strategy with Rewarded Video ads.
Brand Insights Newsletter - April 2015
Marketers, don't stay silent this Mother's day! With the third-biggest shopping event of the year coming up, learn how you can connect with customers.
APPetite Newsletter - April 2015
Apple paid out approximately $10 billion to developers in 2014, which is more than what Hollywood did from box office in the US. And that's not all.
APPetite Newsletter - March 2015
Developing a great app is only half the battle won. We’re here to help you with the other half. You have to market your app, acquire users and monetize them while keeping your eye on analytics. We will connect with you through meet ups, roadshows, blogs, webinars, events (and...
MENA Newsletter - March 2015
We’re excited to share a recently published InMobi article which was featured in the 2014 MMA Yearbook. Read all about the growth prospects for the mobile advertising market in different parts of Africa and the significance of reaching the vast number of feature phone users.
Insights Newsletter - March - II
As we cheer our favorite sports teams on, we are also celebrating our first big win of the year. The InMobi HTC Hijack campaign with PHD Malaysia bagged Gold at the Mob-Ex 2015 awards for being the best mobile advertising solution in South-East Asia!
Insights Newsletter - March - I
You've probably read about programmatic buying in every news publication. But do the various buying channels and options still leave you perplexed? What's the difference between programmatic direct and private marketplaces? This quick primer will clear things up.
APPetite Newsletter - February 2015
'Privacy', 'Intellectual Property', 'COPPA'. These legal terms might not sound familiar to an app developer, but it is important to be aware of legal considerations when building your app.
APPetite Newsletter - January 2015
The ever-changing developer ecosystem has created significant opportunities as well as threats for developers. Here is our list of the five critical changes that 2015 is poised to bring.
Insights Newsletter - January 2015
Mobile advertising could change your game during upcoming sporting seasons like the Super Bowl or March Madness. But won't your audiences be glued to larger screens? What type of audiences will you reach if you choose mobile advertising? How can you target them? We've got some answers.
APPetite Newsletter - December 2014
2014: The Year That Was.
Insights Newsletter - November 2014
This Holiday Season, banish uncertainty and run your mobile ad campaigns with the guarantee that your marketing objectives will be met or exceeded. This industry-first offering is guaranteeing Brands a happy holiday season. Read more.
APPetite Newsletter - November 2014
Slush sizzles, app downloads spike, a publisher shares, and more in the November issue of APPetite.
Insights Newsletter - October 2014
In the October issue, learn how you can Kickstart Your Holiday Season Marketing This Halloween, Guaranteed Outcomes and much more...
APPetite Newsletter - October 2014
In the October issue, find out how InMobi helped Skyline Skaters grow its revenue, read "The state of App Monetization Report" and much more...
Insights Newsletter - September 2014
The September issue of Brand Insights features award winning campaigns at the Smarties APAC, Native Ads Q&A, and what brands need to know about gaming.
APPetite Newsletter - September 2014
Did you know that Saturday is when the highest app downloads on the App Store happen? And that iOS CPIs are 85% higher than Android? Read on to find out more.
APPetite Newsletter - August 2014
GamesPeoplePlay is a mobile-game deathmatch tournament to decide InMobians' favorite games. Every episode features two games squaring off against each other. Here's what happened.
Insights Newsletter - August 2014
In the August issue of Brand Insights, find out how mobile is changing consumption habits, our Smarties wins and insights from the network, as well as the untapped scope of travel consumers.
Insights Newsletter - July 2014
25% of US smartphone users will use their phones to make a purchase this holiday season and over 75% of them will use their devices for holiday shopping. Learn how to influence shoppers' online or in-store purchase decisions and more...
APPetite Newsletter - July 2014
This issue of APPetite looks at how you can cross-promote your apps, monetize your gamers' emotional state, and use ad creatives for your app install campaigns.
Insights Newsletter - June 2014
In this issue of Insights, we discuss programmatic buying on mobile and how InMobi Exchange enables native advertising and audience targeting on mobile at scale. With football fever gripping the world, we present data driven insights on how football fans engage on mobile during the World Cup and how brands...
APPetite Newsletter - June 2014
In this issue of APPetite, we discuss the revolutionary changes that the iOS 8 release brings about especially for game developers. Speaking of disruption, InMobi launched InMobi Exchange, which opens up new monetization opportunities for developers. We also present insights on how you can monetize your gamers the right way.
APPetite Newsletter - May 2014
Every day in the life of a developer brings exciting developments and new challenges. In this edition of APPetite, we discuss the latest on IDFA and InMobi's self-serve platform for native ads. We also share a cross-market analysis of mobile gaming and our monthly Mobitoon.
APPetite Newsletter - March 2014
In this edition of APPetite, we dive deep into the world of native ads and how it improves user experience and monetization. We also talk about how to decide on what apps to build. And to lighten things up a bit, we share our take on native ads with a...
APPetite Newsletter - January 2014
With the new year we bring you the January edition of APPetite with a brand new design! Over the last quarter we saw a huge rise in developers using InMobi Analytics. There's been a 13x growth in the number of mobile apps live with Analytics and these numbers will only...
Insights Newsletter - November 2013
InMobi Studio, our award-winning rich media authoring tool enables you to deliver creative in standard ad formats including rich banner, interstitial, expandable, and click-to-rich. It also supports Inline Video and the popular IAB Mobile Rising Stars ad formats that have delivered nearly 2x interaction rates as compared to standard banner...
APPetite Newsletter - November 2013
InMobi is proud to announce the launch of plugins for the Titanium, Intel XDK and Unity platforms that will enable developers such as yourself to monetize and get analytics for your apps. Read on to get a comprehensive idea on how you can integrate these plugins in a matter of...
APPetite Newsletter - October 2013
In 2013, over 50 Mn app installs were delivered for top developer and gaming studios on the InMobi ad network. This has helped us collect deep insights on the business of app marketing that can help you make the right decisions when you are looking to acquire high quality users for your...
APPetite Newsletter - September 2013
This month's edition of APPetite continues to bring you interesting insights on making your app a successful business. We recently debuted InMobi Insights on Demand - our thought leadership portal that allows you to create your own infographics based on the data mined from our ad network. We also successfully...
Insights Newsletter - September 2013
We are excited to launch our first issue of InMobi Brand Insights newsletter. We recently announced that Stephanie Sarofian, one of the most powerful women in advertising according to the Business Insider, has joined InMobi as executive director, agency and brand partnerships North America. Additionally, Francisco Cordero has been promoted...
APPetite Newsletter - July 2013
At InMobi, we are re-architecting the science of user acquisition and monetization for app developers and constantly pushing the envelope on driving innovation in this space. We have traveled far from where we started and are proud of what we have achieved. Corroborating our strength in the mobile advertising space,...
Insights Newsletter - July 2013
At InMobi, we are re-architecting the science of user acquisition and monetization for app developers and constantly pushing the envelope on driving innovation in this space. We have traveled far from where we started and are proud of what we have achieved. Corroborating our strength in the mobile advertising space,...
APPetite Newsletter - May 2013
After the launch of App Publish at GDC in March, the InMobi product teams continued to have a busy April, releasing several new products to help developers enhance their monetization across platforms. These include an UDID-independent SDK 370 for iOS, a new Windows 8 SDK, and the new InMobi Diagnostics tool. Read...
Insights Newsletter - May 2013
All signs point to mobile technology contributing to the evolving ways in which people interact with the television viewing experience, both in terms of programming and ads. Increasingly, TV viewers are engaging with visual content across a variety of screens such as smartphones and tablets, leading to the phenomenon of...
Insights Newsletter - April 2013
InMobi teamed up with Viggle and the IAB to survey mobile users on how they use their devices for personal finances. We found that awareness and adoption of mobile banking and mobile bill payments are relatively high, with the majority of those surveyed conducting mobile banking and almost half paying...
APPetite Newsletter - April 2013
Last week, we crossed another important milestone in InMobi’s journey towards becoming a one-stop shop for app developers across distribution, user acquisition, monetization, and engagement. We launched InMobi App Publish, a powerful developer platform that allows you to drive downloads for your Android app across 130 global app stores in...
Insights Newsletter - March 2013
The research team at InMobi is excited to have released our latest series of research reports dubbed the Mobile Media Consumption research. This report is the second in the series to cover 14 countries on an on-going basis to keep abreast of how mobile devices have changed the way we consume...
APPetite Newsletter - February 2013
Hola! We are two months into the new year, and we are sure many of you are busy cooking up new apps. We know how exciting launching a new app can be – and we also know how daunting a task it is to drive downloads and acquire high quality users...
Insights Newsletter - February 2013
InMobi will showcase an array of new products for brands, agencies, and developers at this year’s Mobile World Congress taking place February 25-28 in Barcelona. Swing by our booth and get an exclusive first look. InMobi will be exhibiting in the App Planet Hall 8.1 mBrands Zone Booth #B25.
APPetite Newsletter - January 2013
Phew, what a roller-coaster ride 2012 was for the mobile world! With Android beating iOS as the largest mobile platform, the launch of iPad Mini, Microsoft’s attempt to resurrect itself with Windows 8 and the total number of smartphones surpassing 1 billion globally, 2012 has been a benchmark year for the mobile industry....
Insights Newsletter - January 2013
As you plan your mobile strategies in 2013, we hope to inspire you by sharing examples of some of our most influential and effective ads that were powered by the InMobi platforms.
Insights Newsletter - December 2012
The new year is upon us, and we want to wish all of you a wonderful holiday season. It has been a fantastic year, and we are thrilled to be a part of the exploding mobile space. The number of smartphone ownership has increased to 1.03 billion globally, with researchers estimating...
Insights Newsletter - November 2012
We are excited to announce the private beta of InMobi Lifetime Value Platform. This free-to-use advanced lifetime value platform allows app publishers to better understand and engage their users, helping to maximize Lifetime Value (LTV), and ultimately increase revenues. InMobi LTVP works by identifying different in-app user groups and provides...
APPetite Newsletter - October 2012
October was a busy month at InMobi. Our first developer webinar on how to get your app discovered was a phenomenal success and we appreciate the great feedback from you as we schedule more virtual events on the calendar. In this month’s edition, we bring you insightful articles ranging...
Insights Newsletter - October 2012
Insights Newsletter : It is no surprise that mobiles are changing the way consumers search, shop and interact with one another. Mobile media, the mobile web, apps and text messaging are transforming the shopping experience and the way consumers interact with brands. This has casted a range of opportunities for CPG...
Insights Newsletter - September 2012
Mobile Mothers in the US are an increasingly important demographic for marketers. According to BSM media, U.S. moms control $2.4 trillion in household purchases every year and wield greater influence over most everyday buying decisions. As avid users of digital media, moms are turning to smartphones to help organize their...
Insights Newsletter - August 2012
MOBILE is the talk of the town right now. There is no doubt that we have reached the post PC era. The shift of media consumption usage towards connected devices is undeniable and all things point towards sustained growth. But savvy marketers need to stop playing catch-up and really start...
