10
May
Ad Quality: The Other Side of the Fence
One of the hottest topics in the advertising ecosystem today is Supply Quality. Advertisers have a legitimate concern regarding fraud more specifically: the credibility of supply and where their ads are displayed. However, on the flip side there is another prominent quality issue affecting the advertising ecosystem: the quality of the ads served by Demand Partners. It is reasonable to assume that just as both DSPs and advertisers expect the highest quality of supply from their partners, the supply…