29

May

Mobile Insights with InMobi: Q&A with Kunal Nagpal on InMobi Exchange and In-App Programmatic Trends

Welcome to another edition of Mobile Insights with InMobi! This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world.    Note: Want to listen to previous editions of Mobile Insights with InMobi? Head to our SoundCloud page for more.  For this interview, I sat down with Kunal Nagpal, GM of Publisher Platform and Exchange at InMobi, on May 1. In this 23-minute conversation, we talked about the current state of InMobi Exchange, how different demand-side platforms are coping with COVID-19 and what brand marketing looks like today. Tune in now to hear the whole conversation!  LISTEN NOW   InMobi · Mobile Insights with InMobi: Q&A with Kunal Nagpal on InMobi Exchange and In-App Programmatic Trends Full Interview Transcript MATT:  Hi everyone. Welcome to another edition of Mobile Insights with InMobi. As always, this is your esteemed host, Matt Kaplan from InMobi's marketing team, and today, very excited to have Kunal Nagpal join me. Kunal can you give everyone listening in a quick introduction?   KUNAL:  Sure thing, happy to be here Matt. Hi everyone. I am the GM for our exchange and publisher platforms. Basically means,

Posted on May 29, 2020
By Matt Kaplan

03

September

Amplify Your Campaigns with Mobile Advertising Research

5 Useful Applications of Mobile Advertising Research Surveys Mobile advertising research surveys and polls can be a great way to enhance your in-app ad campaigns and better understand holistically how your spending is impacting your bottom line. Here are five great applications of mobile panels and market research surveys that you can use to make your in-app advertising campaigns stronger and more effective.1) Ad Recall Research Let’s say you're running a branding and awareness campaign where you’re measuring success on impressions, scale and reach, buying on a CPM (cost per 1,000 impressions) basis. While mobile advertising partners and third-party attribution players can help you determine if the ads were actually seen by the right people, how do you determine if the ads were remembered later on? This is where ad recall surveys can come in handy. Here, a very short poll is distributed to everyone who saw the original ad (plus some that didn’t, as a control group) to see if they recalled seeing that ad at some point later on (24 hours later, one week later, one month later, etc.). This can help you figure out if your ad creative was actually memorable and unforgettable, or if it was effectively ignored. LEARN MORE2) Footfall Analysis Proofpoints Many brands will run ads through a variety of channels (think radio, TV, print, etc.) in order to drive someone to make a purchase at a physical location. This can be an especially

Posted on September 03, 2019
By Team InMobi

26

July

Unveiling InMobi 3.0

It feels like just yesterday that a bunch of us met for coffee and came away with a dream: to build a technology company out of India. A bold dream for that time.It’s been 11 years since then and we have grown, struggled, transformed and continued scaling! Of course, the decade wasn’t without its challenges, but each one of those challenges helped us leap closer to what we are today and also kept alive the spirit to dream bold. We pivoted from mKhoj to InMobi, and we became one of the first global technology companies based out of India. In fact, we were one of the first few tech companies to build a large business in China. Our success put us in the limelight way ahead of all our peers. The tech evangelists took notice of us at a time when we weren’t even done creating waves. In just a matter of few years, we were a technology disruptor being covered on MIT Technology Review, the CNBC Disruptor 50 and Fast Company’s Most Innovative companies list. Obviously, not all the growth happened just because of us. We were lucky enough to spot capable businesses in other areas, and quick enough to get them within us to form a bigger and stronger team together. Sprout, MMTG Labs, Metaflow Solutions, AerServ and Pinsight Media — each of our acquisitions filled a gap that InMobi had at that point of time,

Posted on July 26, 2019
By Naveen Tewari

05

March

A Marketer’s Guide to Evaluating Bidder Performance of Multiple DSPs

Dozens of mobile performance-centric demand-side platforms (DSPs) are available in the market. How do you choose between them? After all, each mobile DSP has different strengths and capabilities, and it is difficult to name one as the best for everyone. Rather, it is about which DSP fits your requirements the best. LEARN MORE How do you begin the selection process? A few of the key criteria to consider include: Type of inventory access (banner, native or video; in-app or mobile web; gaming or non-gaming). Self-serve capability (access to campaign setup/management dashboard). Level of transparency (traffic source, traffic type and pricing). Bidding options (CPM, CPC, CPI, CPA, etc.). Reporting capabilities (dashboard, API). Data Management Platform (DMP) integrations (none, built-in, third-party vendor support). Support for anti-fraud vendors (none, built-in, external vendor support) Pricing model/Take rate (spend-based or performance-based) Targeting capabilities (app, OS, handset, etc.) After going through all of this, even the most discerning marketer will be left with a handful of DSPs to choose from based on the above criteria and requirements. This, at this point, brings us to the crucial question of how to evaluate the shortlisted DSPs on performance. Essentially, you are evaluating the efficiency of the bidder - is it placing the optimum bid on the right users with the right message (creative) at the right time? Since most DSPs have the same traffic sources (for example, if they connect to the same ad exchanges and

Posted on March 05, 2019
By Praveen Rajaretnam

10

September

InMobi Pulse: Always-On Research Helps Marketers Stay Relevant

In layman’s terms, the core purpose of marketing is to influence customers’ buying behavior for higher sales and ROI. But for any marketer, the difficulty lies in running thoroughly researched marketing campaigns on an ongoing basis.Given how trends come and go in a flash, marketers often struggle to stay on top of changing customer expectations and buying behaviors. This prevents them from staying in touch with on-the-ground realities at all times. The truth is that marketers just can’t do without these consumer insights for strategizing and executing timely marketing decisions. They need it to stay relevant, influence customers’ purchase intent and increase brand engagement.To measure and monitor the constantly changing consumer preferences, marketers truly need a platform that empowers them to engage in always-on research, or the ability to conduct market research and surveys on the go, in close to real time. A recent study suggests that successful marketers are 242 percent more likely to engage in consumer research at least once in every quarter. However, the conventional tools and methods for market research are typically constrained by budget, panel size and time limitations, making always-on research less feasible.With InMobi Pulse, our mobile-first market research platform, marketers can easily carry out always-on research and surveys. This way, marketers can quickly, accurately and reliably generate the survey responses they need to formulate an impactful and appropriate marketing strategy.Why Always-On Research Matters for MarketersToday’s markets brim

Posted on September 10, 2018
By Jelam Bhatt

21

August

iOS 12: Going Big on AR and Machine Learning

Each year, app developers around the world eagerly await exciting new updates to iOS. This year’s iOS 12 release is focused on building on what the existing solutions can do and also adding new and exciting tools to the developer toolkit. Let’s look at some of the new additions and updates that developers should be excited about.Every year, around the same time, InMobi works on its own SDK release. Keep an eye out for our latest updates here!ARKit2: Powering Immersive ExperiencesIntroduced in iOS 11, ARKit is the biggest Augmented Reality (AR) platform in the world. It greatly simplifies the building of AR experiences, combining features like device motion tracking and camera scene capture. With iOS 12, Apple has announced the release of ARKit 2.0, which opens up even greater possibilities for developers to innovate with AR. There are several features that developers now have access to, including improved face tracking, 3D object detection and creating shared experiences.Creating shared experiences or multi-user functionality has been a difficult feat to accomplish in the AR world. Using the new functionality, developers can create experiences in which users can share their AR environment to play against each other, collaborate on a project or simply be part of the experience as a spectator. At WWDC, Apple showed off the new functionality in a demo of the game, Lego AR, creating a lot of buzz in the gaming community. For developers, this opens up a

Posted on August 21, 2018
By Neeraja Rajeev

01

February

InMobi Exchange Supports Google Active View Across In-App VAST Video

Today, InMobi announced its support for Active View, Google’s viewability verification product. The integration with Google means that buyers can buy in-app VAST mobile video inventory on InMobi Exchange that supports Active View viewability metrics.Buyers who are using DoubleClick Campaign Manager (DCM) and DoubleClick Bid Manager (DBM) can now track and buy against Active View metrics on InMobi Exchange for in-app mobile video campaigns including vertical video.InMobi remains fully committed to the IAB Tech Lab’s Open Measurement SDK initiative, and plans to be an early adopter when it is released in 2018. Due to the importance of viewability for in-app mobile programmatic buying, InMobi and Google product teams have worked to create this immediate solution for supporting Active View for current 2018 campaigns. This solution will remain in effect until the launch of the IAB Tech Lab’s Open Measurement SDK initiative.“We’re excited to be supporting Google’s Active View viewability product. DCM and DBM customers can now measure buffer-free, high definition in-app VAST video on InMobi Exchange, verified by Active View, at scale globally,” said Sergio Serra, Product Manager Brand & Programmatic at InMobi.For more information, please contact Kayla Wilson at kayla.wilson@inmobi.com

Posted on February 01, 2018
By Team InMobi

15

December

Event Diary - Data Hack Summit 2017: The Need to Rethink Deep Learning

InMobi regularly hosts, participates in and contributes to a series of events, meet-ups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “Data Hack Summit 2017,” an event organized by Analytics Vidhya in Bangalore, India. In this edition of the InMobi event diary, we cover our presence at the Analytics Vidhya-hosted event “Data Hack Summit 2017.” Aimed at bringing together the finest data scientists across India and the globe, the Data Hack Summit covered the latest trends in analytics, machine learning (ML) and artificial intelligence (AI).As the ‘AI’ and ‘ML’ buzzwords make their way into corporate boardrooms, data scientists at the conference were busy delving into the real science behind the hype. InMobi was part of one such session on “The need to rethink Deep Learning.” The session was focused on discussing the current applications across industries, the challenges in getting impact, and the evolution of deep learning as a tool in the data scientist’s armoury.The Need to Re-think Deep LearningAvi Patchava, VP, Machine Learning and Artificial Intelligence, India at InMobi was part of the panel discussion on “The need to rethink Deep Learning.” Moderated by Kunal Jain, Founder & CEO of Analytics Vidhya, the panel also featured an eclectic mix of other researchers and practitioners - including Dr. Kirk Borne, Principal Data Scientist at Booz Allen Hamilton, Dr. Srinivasan

Posted on December 15, 2017
By Avinash Patchava

13

December

Event Diary - 8 Essential Tips for Implementing Machine Learning Models

InMobi regularly hosts, participates in and contributes to a series of events, meet-ups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at our recent visit to one of India’s top business schools - the Indian Institute of Management in Bangalore, where we addressed students of the Big Data and Analytics Certificate Program.In this edition of the InMobi event diary, we cover our visit to the well-known Indian Institute of Management of Bangalore where we addressed 60 students of the Big Data Analytics Certificate Program. Speaking on Machine Learning in the Wild, the event was a great opportunity to interact with a student group comprising experienced professionals looking to move to the field of Big Data and Analytics, and address their concerns and thoughts.InMobi was invited to address the 2017-18 batch given the on-ground experience in applying Big Data and Machine Learning technologies in the mobile advertising industry. InMobi has been applying these technologies for several years and their relevance has only grown as the industry and company have evolved. Avi Patchava, VP, Machine Learning and Artificial Intelligence, at InMobi addressed the batch. He was introduced by Dr. Shankar Venkatagiri - Associate Professor at Indian Institute of Management Bangalore. Avi led the discussion with 8 Essential Tips to consider when designing, building and deploying a Machine Learning model towards a business problem:Tip #1:Be clear

Posted on December 13, 2017
By Avinash Patchava

13

December

Event Diary - GE TechNEXT 2017: Delivering a Digital Transformation

InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “TechNEXT,” an event organized by GE research at their offices in Bangalore, India. In this edition of the InMobi event diary, we cover our presence at the GE Research hosted event “TechNEXT.” TechNEXT is a forum at GE that familiarizes a deep technologist audience with what’s next and what’s cool in technology by bringing them face to face with industry leaders and their insights. InMobi was among the few invited to participate in GE’s inaugural TechNEXT event. The panel aimed to unravel the process of building a digital DNA through the age of digital-industrial transformation by leveraging Artificial Intelligence & data insights in particular.Delivering a Digital transformationAvi Patchava, VP, Machine Learning and Artificial Intelligence, at InMobi was part of the panel discussion that was moderated by Vinay Jammu, Technology Leader for Physical-Digital Analytics at GE Global research, and featured Dr. Shankar Venkatagiri - Associate Professor at Indian Institute of Management Bangalore - and Sameer Dhanrajani - Chief Strategy Officer at Fractal Analytics. Digital transformation - Setting Up for SuccessThe panel noted that a digital transformation is a narrowly focused initiative around one or two technologies that can deliver the most value for the business given

Posted on December 13, 2017
By Avinash Patchava

21

August

How to Write the Perfect End Cards for Maximum Mobile Engagement

Consumers are increasingly using their mobile phones to work and play, and brands and retailers are responding to this behavior with mobile advertisements. According to eMarketer, in 2016, mobile advertisers spent $46 billion on ads. More than half of that money, $24 billion, was allocated to unseen browser ads. Consumers are spending 90% of their time on their mobile devices in apps, which means that browser-based campaigns are going unnoticed. In addition, mobile video has been proven to deliver more than 10 times the engagement of banner ads. To get the most return out of their mobile video ad campaigns, retailers and brands should be adding "end cards" into their video experiences that capture consumers’ attention and persuades them to take action. The following are ideas for getting the most out of mobile video ads with end cards. hbspt.cta.load(2714195, '9764d9b2-b78c-4bc6-84c3-7dfb41b18a41', {}); Why are end cards important? End cards give the viewer something to do after seeing an advertisement. From an advertiser’s perspective, end cards provide a templated yet customizable rich-media experience for greater engagement. In fact, according to InMobi data, interactive end cards following a 15-second video drive up to 9x engagement over static banner ads. End cards are a way to increase engagement and keep viewers attentive until the very last second. If you’re considering using this advertising method, the following are ideas for getting the most out of

Posted on August 21, 2017
By Joel Kirk

15

August

How to Repurpose Your TV Commercial for a Mobile Video Advertisement

Traditional television is quickly becoming an outdated medium thanks to the rise of mobile technologies. According to Google, YouTube reaches more 18- to 49-year-olds in the United States than any cable network . More than half of the traffic is from mobile devices. The average number of video views per day on the site is one billion, and people watch videos for about 40 minutes during every viewing session. Mobile is not only overtaking television. It is also catching up to desktop video viewing as well. According to Adobe, 36% of smartphone users watch long-form videos on their devices every single day, and 58% will watch short-term videos daily. Additionally, Google research revealed that mobile ad video viewability on smartphones was higher (83%) than on desktop (53%) or tablet devices (81%). Mobile video and mobile video ads will only continue to grow as people become increasingly reliant on their on-the-go devices. If you have produced a TV commercial for your brand, it is wise to transform it into a mobile video advertisement as well. hbspt.cta.load(2714195, '9764d9b2-b78c-4bc6-84c3-7dfb41b18a41', {}); Tips for repurposing your TV commercial into a mobile video ad It can be costly and time-consuming to make your TV commercial into a mobile video advertisement, but it is well worth it. You are going to reach more consumers as well as that key 18- to 49-year-old demographic that is going to purchase your goods and

Posted on August 15, 2017
By Joel Kirk

16

April

Same Budget, But Better Results For Brand Campaigns With Mobile

New research from the Mobile Marketing Association (MMA) demonstrates the relative value of investing in mobile as a marketing channel by studying real brand campaigns. InMobi is pleased to help sponsor MMA’s Smart Mobile Cross Marketing Effectiveness Research, or SMoX for short. This research examines the effectiveness of cross channel marketing to present findings that point to an optimized level of mobile spend that is proven to increase campaign ROI without increasing overall marketing budgets. As an example, MMA’s analysis of an AT&T marketing campaign for the Moto X is telling. The MMA reviewed AT&T’s media budget based on their goal to build brand awareness for the new device. The research found that while an overwhelming majority of the media budget was allocated to TV, it was mobile, which consumed just 1% of the campaign budget, that delivered nearly twice the impact per dollar spent, beating both TV and online desktop budgets handily. What’s more, the study found that the optimal allocation of budgets for mobile should have been 16%, based on impact, compared to the actual 1%. While 16% may not sound extremely impressive, MMA’s analysis reveals that reallocating the budget with an eye towards mobile’s effectiveness would have changed the attitudes of an additional 2.5 million people - nearly the population of the city of Chicago - and raised awareness for the new Moto X by +12% - all for the same budget. As a participant

Posted on April 16, 2015
By Ramya Rajan

13

April

InMobi Exchange Opens Doors In Emerging Markets

The year of programmatic buying is here. And we are excited to share the news with you - InMobi Exchange (IX), the largest independent mobile exchange, is now live in Middle East and North Africa. IX brings the best of quality supply, that is not only premium but also contains local flavour and content. IX ensures transparency in buying, a wide array of supply categories and a comprehensive suite of all mobile ad formats.With InMobi Exchange, buyers can now reach their target audiences effectively and create choose a programmatic channel that suits them. Buyers can participate in Open Exchange auction as well as Private Deals.Reach out to us at programmatic@inmobi.com if you are interesting in taking your marketing strategy to the next level. And we will help you get onboard in no time!

Posted on April 13, 2015
By Niveditha Viswanathan

13

April

Leverage The Power Of IX Supply On Mobile

InMobi Exchange (IX) is now truly global, with the recent launch in emerging markets and a strong presence in North America and Europe. IX, with its partner Rubicon Project, brings the best of supply and demand efficiency in programmatic buying.IX has ~1.3 bn daily ad requests, with 35% coming from NA. The supply represents premium publishers across key verticals such as News, Social, Sports, Entertainment; bringing supply diversity as well as global reach to advertisers. This suite of premium publishers are enabled for all mobile ad formats, with > 80% supporting video. Advertisers also have the advantage of knowing details of each ad placement, as 90% of IX supply is transparentAdditionally, publsihers on IX support both Open Exchange as well Private Deals(Deal IDs). A recent Rich Media Interstitial campaign that ran through Deal IDs saw a very healthy CTR of 24%. More publishers are being on-boarded to InMobi Exchange everyday, with a full additional potential of 1.5 Bn across Video and Native; and 1.3 Bn in APAC.To know more, please reach out to programmatic@inmobi.com

Posted on April 13, 2015
By Niveditha Viswanathan

06

April

Mobile Native: From Today’s Challenges To Tomorrow’s Possibilities

This article by InMobi was first seen on Emerging Spaces, the content hub of the Starcom Mediavest Group. “Nobody reads advertising. People read what they want to read and sometimes, it is an ad” - Howard Luck Gossage, the ‘Advertising Socrates of San Francisco’, 1969. This path-breaking line of thought surfaced as ‘native advertising’ last year, and evolved from an ad world catchphrase to establishing itself in every marketer’s agenda. Innovative native platforms now give publishers a seamless way to merge advertising with content, and several pieces of research have corroborated publishers’ confidence by detailing the effectiveness of native advertising. In short, the odds of native advertising at scale arriving soon look very good. However, there are many challenges that need to be overcome if native advertising on mobile is to deliver on its promise. Shared Definition of Native on Mobile A burning issue is the need for a clear shared definition of native advertising on mobile. Is native on mobile an ad unit that mimics the form and function of an app or the mobile web? Is it custom content that suits editorial content? Possibly, user-generated content? Should mobile native be based on content, context, or both? InMobi research on the marketer perceptions of mobile native advertising in 2015 revealed what we had suspected all along - advertisers, along with publishers and ad platforms, are divided on the definition of mobile native. While 36% of brand marketers surveyed use native, a

Posted on April 06, 2015
By Ramya Rajan

30

March

InMobi Native Ads On South Korea’s #1 Social Network Platform

Native advertising is all the rage across the world. And in the land of the world’s highest smartphone penetration and the fastest average internet connection speed, native advertising has been adopted as the key monetization solution for South Korea’s number one social network, KakaoStory. KakaoStory is a photo sharing social networking service launched by KakaoTalk, the messenger app installed on 98% of the Korean population’s smartphones. KakaoStory remains the most popular SNS app among South Koreans with 55 million users, with a dominant user base of females in their teens to 40s. The native ad slot on this top ranking app is strategically positioned on the third, fourth or fifth feed and has been adopted by a wide range of advertisers with different goals from app download to brand engagement. We’re excited to announce the beginning of InMobi’s partnership with KakaoStory Performance Advertising. InMobi Native Ads, an innovative native advertising platform supercharged with numerous targeting capabilities, has been integrated with KakaoStory Performance Advertising effective March 1st, 2015. With this partnership, advertisers can now benefit from the powerful targeting technology only offered by InMobi when they choose to run campaigns on KakaoStory. From Audience Personas to Appographic targeting, InMobi enables brands and app developers to reach their target audience at maximum efficiency. And for the 55 million users of KakaoStory, this means being able to see ads that are more relevant to their interests and needs. While InMobi Native Ads

Posted on March 30, 2015
By Joyce Cho

11

March

Launching InMobi Appographic Targeting™

Over the last two years, we sought out and met hundreds of app developers across the world to ask them two simple questions - “How would you describe your app?” and “Who is this app designed for?”While the specifics vary, the responses’ structure was almost always a variant of the following sentences: “Have you used app A? It’s kind of like that, but with X being a key differentiating concept”“It’s an app that lets users do XYZ”“The audience for this app is very similar to the audience of app A”“Users who play Game A and Game B will love my app”Very rarely have we heard an app developer describe their app in terms of app store categories, and almost never in terms of a demographic or a location. As humans, we tend to relate to new things in terms of something we already know, which helps us anchor new experiences. This translates to how people perceive apps, as well, where app definitions and potential audiences are referenced in terms of other apps, with a few key differentiators.This is where the core insight for Appographic Targeting™ emerges. Users and app developers have a common language of evaluating and developing new apps - the language of how apps are described in terms of key functional, design and interactive elements that appear in those apps and similar apps. This language, like any other language, has

Posted on March 11, 2015
By Abhishek Bapna

26

February

Programmatic Buying Channels Demystified

Programmatic buying is now on every brand marketer’s agenda. However, the world of programmatic buying is ever evolving, dynamic, and complex. Brand marketers seek to clearly understand the nuances inherent in different types of programmatic channels. Buying could occur through auctions in a closed chamber, in an open field, or among various kinds of participants.Among various programmatic channels, the Open Exchange is perhaps the most straightforward. As the name suggests, it is an auction where ‘all advertisers are welcome’. In an open exchange, the advertiser with the highest bid wins the auction and thereby the ad placement.Then there are two other key programmatic channels - Private Marketplaces (PMP) and Programmatic Direct.PMP and Programmatic Direct are two very distinct channels though they are easily confused. In a nutshell, a PMP is like a walled garden that limits participation of demand and supply, whereas Programmatic Direct is an automation tool for direct sales. In a Private Marketplace, a publisher invites a shortlist of advertisers that are relevant for their app/ website. An auction is conducted between the select advertisers, for that publisher, and the advertiser with the highest bid wins the auction. In effect, a PMP is similar to Ferrari’s invite-only models; that are opened up to only a few (lucky) buyers. Programmatic Direct, on the other hand, automates the standard IO process thereby letting advertisers buy targeted supply through an exchange. The automation is done at

Posted on February 26, 2015
By Niveditha Viswanathan

08

January

The Three Critical Steps To Grow Your App User Lifetime Value (LTV)

The lifetime value (LTV) of mobile app users has emerged as the most meaningful metric for evaluating the profitability of an app. In its most basic terms, LTV is the projected revenue that a user will generate during their lifetime - from the initial install to the final user interaction. Acquiring users with LTVs greater than the cost per install (CPI) is not only a strong indicator of effective mobile marketing, it is essential to the long-term success of an app. Considering the importance of LTV, it would be ideal to have a well-established formula that’s applicable to all apps - but that’s not quite the case. The reality is that reliable LTV calculations are determined through a number of custom formulas and methodologies. In fact, organizations with multiple apps might even use a unique proprietary formula for each app when calculating LTV. Despite the differing approaches to LTV, one component that remains consistent across all viable formulas is the reliance on post-install event data. Learning how to identify and optimize the post-install events that influence LTV enables mobile marketers to allocate ad spend more deliberately and acquire users that contribute most significantly to the financial components of their apps.1. Identifying Relevant Post-Install Events Identifying the post-install events most relevant to LTV is an endeavor app developers and mobile marketers may initially find challenging. The best place to start is by simply creating a list of all the

Posted on January 08, 2015
By Micah Gantman

24

December

InMobi Lecture Series: User Acquisition Made Easy!

To help indie developers gain access to the collective wisdom of the industry, InMobi has partnered with YetiZen to present a series of lectures that explore the business of gaming. Tune into Mike Cohen's talk, as part of our ongoing lecture series with YetiZen, focussing on what kind of user acquisition (UA) strategy an indie developer should adopt. UA tactics should ideally include a comprehensive marketing strategy encompassing tactics like social media, daily deal apps, 3rd party app stores, paid user acquisition, app store optimization and guerrilla marketing. Mike discusses all these but delves deep into (possibly the most ignored one) paid user acquisition.

Posted on December 24, 2014
By Team InMobi

19

December

All successful games launch their trailers before the game launch #FactOrFiction

Fellow developers, it’s myth busting time!In our #FactOrFiction weekly blog series, we’ll take one prevalent myth in the mobile gaming world, and separate fact from fiction. Got a myth that needs some busting? Tweet it to us or post it on our FB page and we’ll have our experts look at it!This week, we take a peek into the increasingly popular trend of launching app trailers The MythAll successful games launch their trailers before the game launchWith PlayStore and AppStore now supporting app trailers, app developers have an amazing new way to showcase their app through videos. Game trailers may showcase your gameplay screencasts with promotional messages, or simply your game in action, and do everything that screenshots fail to capture. But there is a popular belief that trailers are usually launched way in advance, to build hype ahead of the big launch. Let’s find out how true that is.The ExperimentWe analysed 25 games that made it to the top of the gaming charts on Android and Google, and studied the correlation between the game and the trailer launch timelines. Here is what we found: Conclusion Everbody has a trailer!: Out of the 25 games we analyzed, 19 had trailers for at least one of the platforms. This is just a well stated fact, reinforced.67% of trailer launches tie up to the game launch: Whether it’s a single platform launch, or a simultaneous launch on

Posted on December 19, 2014
By Aksha Kini

19

December

#FactOrFiction: Busting myths in mobile gaming

Do only big budget games get featured on the AppStore? Is an iOS-first launch absolutely imperative to a game’s success? Do all successful games launch their trailers months in advance? There’s only one way to find out.Join the InMobi team as we try to separate fact from fiction in the world of mobile games.Every week, we’ll take one prevalent myth in the mobile gaming world, and pull it apart piece by piece. Our experts will do everything it takes (fires, wrecks, bloodshed etc) to unveil the truth behind the myths. If you have any myths that need some busting: Tweet to us, and mention @InMobi Post them on our Facebook page And don’t forget to add #FactOrFiction to your tweets and posts. After all, we’re doing this only for your game’s success. Really.Until next week, then!

Posted on December 19, 2014
By Aksha Kini

24

November

Seize the moment #2: Guaranteed outcomes for mobile marketing campaigns

Seize the moment is a series that captures mobile marketing strategies for brands to win consumer moments on mobileIs your Brand Marketing strategy truly “consumer first”?More than anything else, marketers have always wanted to reach and influence consumers at the golden moments that most impact their decisions. Various ‘Moment of Truth (MOT)’ models over the years, such as First (FMOT), Second (SMOT), and Zero Moments of Truth (ZMOT) have helped marketers with the when and where of product placements, and attempted to map those seemingly elusive Moments of Maximum Opportunity (MOMO). However, they are still far from ‘Marketing in the Moment’, the utopian state of complete consumer understanding. True Moment Marketing requires seamless access to many more consumer moments across online and offline channels in order to construct personalized dynamic consumer life maps of experiences and emotions. However, consumer understanding today is based on a few consumer interaction data points that are typically marketer-induced, and thus have inherent systemic bias. These Moments of Truth are constrained only to moments that have relevance for the marketer, and are not reflective of the complete consumer experience profile, presenting a huge gap in terms of consumer understanding. While this gap is a comprehensive topic in itself that isn’t the main focus of this piece, Moment Marketing is an unsolved problem that brands need to think about solving. Looking beyond existing models is a great way to start. Brands have always sought

Posted on November 24, 2014
By Piyush Pratik

11

November

What’s Keeping The Click And Install Apart - Part 2

In our previous blog we discussed how the delay between a user clicking an ad and being taken to the app store might result in lower installs for your app. We also saw how synchronous tracker redirections, one of the major reasons for these post click latencies, may lead to about 20% click loss for your app install campaigns. But that is only half the story. Another reason for click loss is the time taken for the app store to load after the user has clicked on the ad unit. Before we understand the latencies involved, let’s take a look at the ways in which a user might be taken to the app store. By redirecting the user to the App Store Typically, if a user clicks on the ad, he is taken out of the publisher’s app context and into the Play Store/App Store app, where he may choose to download the advertiser’s app. This journey generally includes a visit to the redirection page and a certain delay resulting from the time the app store takes to load.This is clearly not a desirable experience for either the publisher or the advertiser.The publisher is essentially sending the user out of his app and risks losing user engagement, while the advertiser may lose a potential user for his app due to click latencies. By invoking the SK Store within the Publisher’s app On iOS, there

Posted on November 11, 2014
By Aksha Kini

05

March

原生广告如何规模化?

原生广告(Native Ads),是2013全球媒体界爆红的关键词,该名词最早于由投资人Fred Wilson提出,但随后并未马上引起轰动,而Facebook和Twitter通过在其移动端植入原生广告产生的移动营收战略的巨大成功将其推向了高潮。按照Fred Wilson给出的定义,原生广告是指从网站和App用户体验出发的盈利模式,由广告内容所驱动,并整合了网站和App本身的可视化设计。简单来说,就是融合了网站、App本身的广告,这种广告会成为网站、App内容的一部分,比如Facebook的Sponsorred Stories和Twitter的Promoted Tweets,都是原生广告的形式之一。原生广告爆红的本质原因,以移动App为例,主要在于以下两点: 对于用户体验的影响非常小:对移动App来说,由于这种形式的广告能够完全融入App本身的内容、场景和交互方式,不会打断用户与移动App的交互和体验,用户也不会有突兀的感觉。广告的商业化效果:根据NativeX给出的数据,原生广告的点击率比非原生广告高出220%,eCPMs也比非原生广告高出150%原生广告难以规模化的最大问题在于原生广告的前期成本太高,原生广告的形式千变万化,广告主不可能针对每种广告形式都制作专门的创意,对一般App开发者来说,容易遭遇eCPMs很高但填充率很低的广告资源变现问题。对于Facebook这类大流量的平台来说,广告主当然可以迁就制作高针对性的广告创意进行投放,但是对于其他流量一般的App,广告主还会专门逐个投放符合要求的创意素材吗?从另外一个角度来说,如何研发专门的原生广告形式也是一大问题,一般App开发者是否有足够的资源和技术来开发适合自身的原生广告形式,这些耗费掉的巨大资源和人力是否能够通过额外的广告营收来“回本”?幸运的是,这两大难题终于被全球移动广告平台领导者InMobi破解,我们来看看InMobi是如何解决这些原生广告规模化难题的: 尽可能减少素材的规格要求:通过独家技术来自适应完美匹配素材和框架,从而尽可能减少对广告主素材的要求。大家不要小看这个技术,国内很多号称行业领先的移动广告平台到现在都没有解决用户在90度翻转智能手机屏幕的情况下将全屏广告素材从竖屏形式自适应匹配到横屏形式的问题,如何将千变万化的原生广告素材进行自适应匹配还是有一定技术含量的。尽可能降低原生广告的开发和植入成本:提供简单的原生广告工具并在SDK内提供主流的原生广告形式,相对来说,App开发者可以直接通过使用已经开发好的主流原生广告形式进行原生广告植入,尽可能减少原生广告的植入成本,基本不需要额外开发。确保足够的高eCPMs广告投放:作为全球最大的独立移动广告平台,InMobi每月广告有效展示数超过1200亿次,通过与全球大多数知名品牌建立合作,InMobi这样的大平台能够确保有足够的高eCPMs广告持续在平台上投放。借助这样三大手段,InMobi终于解决了原生广告的规模化难题,这无疑是为全球上千万App开发者带来的好礼物。目前,该原生广告平台已经在Tango等全球领先App开发商进行了实施并获得了大量好评。该平台通过强有力的广告定制功能,充分适配诸如视觉呈现、互动元素和社交分享按钮等各种微小细节,从而帮助Tango实现其盈利目标而又很少干扰用户体验。

Posted on March 05, 2014
By Kevin Wang

29

May

​Reinventing Mobile Programmatic

Desktop advertising has come a long way from the first banner Ad in Oct 1994. As display advertising evolved and matured, there eventually arose the need to move away from segment-based buys to very-fine grained individual buys. Programmatic buying empowered marketers to achieve the efficiency desired, growing disproportionately with the rise of display advertising. Interesting as it seems, mobile advertising adapted itself to the ways of the display advertising world. Consequently, early mobile users experienced banner ads retro-fitted to suit mobile devices. While the focus stayed on capitalizing from the App economy and monetizing users, the user herself was completely ignored, and solving for the problem of ad experience on mobile remained unexplored. Banner Ads continued to grow for a while, and then it all started to fall apart. In fact it got to a stage that the term ‘ Banner Blindness’ was coined. Given its ramifications, the advertising industry turned towards fixing the banner ad problem innovatively. Among the multiple innovations publicized, the one that really caught the attention of the advertising community was the Native Ad format. Unlike programmatic on desktop, which evolved after desktop matured, mobile programmatic grew rapidly right from the onset of mobile advertising. Unfortunately, mobile programmatic is built on a fallacy: banners that worked in display, will work in mobile. Mobile programmatic, like Mobile advertising had never been defined keeping the user in mind. Today, we are proud to announce the launch of the InMobi Exchange.

Posted on May 29, 2014
By PRL

15

May

Native Advertising 101: 7 Things You Need to Know about Native Ads

“Any customer can have a car painted any color he wants, so long as it is black” - Henry Ford.In 1908, Ford created a revolution in the automotive industry with the color black. To some extent banners did the same for the digital advertising industry (and by extension mobile advertising) in the early 2000s. But as the target audience becomes more tech savvy and the competition in the digital space burgeons, both users and developers have begun to ask for more - More options, more innovation and more bang for the buck. Native advertising is being hailed as the latest black of the mobile advertising industry and everyone who is anyone is putting out the word on their capabilities.With so much noise around this offering, it is but normal for there to be several myths, misunderstandings and confusion around the real capabilities. This post digs into the truth about this latest opportunity and presents some insights about some of the common questions that might be plaguing your mind.1) How flexible are native ads?Native ads were born out of a need to present ads in a seamless form - blend the advertisement into the content to create an non-intrusive experience for the user. So what if your mobile property has only star shaped objects? Can an advertisement be formatted to look that way? Probably. But the question you need to ask is - will such an ad even be

Posted on May 15, 2014
By Tanvi Kapoor

02

May

ネイティブ広告 Native Ads - vol.1

インモビジャパンの篠原です、今回からこのブログを通じてインモビのプロダクト紹介や、スマートフォン広告のグローバルトレンドなどお伝えしていこうと思っています。初回は、インモビが先般リリースしたネイティブ広告について、紹介していきたいと思います。1. ネイティブ広告について ネイティブ広告という言葉自体は真新しいものではありませんが、昨年後半から今年にかけて、スマートフォンメディアの中でも話題に上るようになってきました。グローバルでもメディア自身が純広としてネイティブ広告を手掛け、通常バナー広告は掲載しないというメディアもあります。日本でも、ネイティブ広告を展開しているキュレーションアプリやニュースアプリが増えて来ています。ネイティブ広告は、コンテンツに合った広告フォーマットであり、ユーザビリティとマネタイズを実現する広告手法として、今後も飛躍的に伸びていくと考えています。 2. インモビのネイティブ広告プラットフォーム そんな中、インモビは2014年2月にネイティブ広告プラットフォーム、InMobi Native Adsを発表しました。 メディアのコンテンツイメージやユーザビリティを損なうこと無く、より優れたユーザーエクスペリエンスとマネタイズの両方を同時に実現できる手法として、現在多くのデベロッパーの皆様にネイティブ広告を導入いただいています。タイムラインをもつSNSやメッセンジャー系アプリはもちろん、ゲームアプリのデベロッパーさまにも評価をいただいています。 インモビのネイティブ広告プラットフォームを導入いただく利点は、世界中のユーザーに対して、各地域の広告案件をネイティブという最適な形で配信できるところです。 従来の広告フォーマットに比べて、最適な位置、イメージで広告が配信され、またユーザーの操作性を損なうことが少ないため、広告パフォーマンスが高く、ユーザー獲得向上に、貢献できています。また、パブリッシャーさまの立場からみても、従来バナー広告よりもCTRが高く収益性の向上につながっています。 こちらのインモビが考えるネイティブ広告のコンセプトビデオも是非ご覧ください。 バナー広告への限界とネイティブがもたらすユーザー体験を表現しています。 3. 事例 直近の事例としては、米国SNSのTango社があります。Tangoは世界中に4億人のユーザーを抱える大きなメディアですが、ユーザーのタイムラインまたメッセージページに、インモビのネイティブ広告プラットフォームが導入されています。 Facebookでおなじみのタイムライン広告ですが、Tangoのように、多くの同様のアプリがネイティブ広告を今後導入していくと考えられます。日本でもニュースキュレーション系のアプリなどが独自に展開していますね。本来この純広ライクなネイティブ広告はメディア自身が手がけることが理想だと思います。ただ、ボーダレスに世界でユーザーがダウンロードしていくアプリの世界の中では、インモビのようなグローバル・ネットワークをご利用いただくことで、世界中で生まれるトラフィックを効率的にマネタイズしていただけると考えています。 4. リリースする新しいネイティブ広告プロダクトについて 昨日、インモビのネイティブ広告プラットフォームに新しいプロダクトが追加されました。http://japan.inmobi.com/ad-formats/native-ads/ 全てのデベロッパー、パブリッシャーが、手間なく簡単にネイティブ広告にアクセスして頂けるように、インモビUI上でネイティブ広告の作成、配信設定が行えるプロダクトを開発いたしました。 インモビは、ネイティブ広告が今後スマートフォン広告のトレンドの中心になると確信しています。今回のプロダクトで多くの皆様にネイティブ広告をぜひ体験していただきたいと思います。ネイティブ広告についてご質問、ご不明点などあれば是非インモビジャパンへお問い合わせください。contact-jp@inmobi.com 次回は、今後導入頂くデベロッパーさまの事例紹介とUI上で行えるネイティブ広告体験について、実際の機能をご紹介します。

Posted on May 02, 2014
By Yoshitaka Shinohara

29

April

Launching the world’s most advanced native advertising platform

We at InMobi often use the phrase “10x thinking” when set strategic goals or validate ideas. Its a way of saying we believe in going after problems that are 10X harder to solve. It also means we don’t believe in doing incremental improvements. Improving the user experience for mobile ads is one of them. Late last year we took an ambitious goal of improving the ad experience on mobile devices by 10X. The march towards that goal started with a committed effort to build the most advanced native advertising platform in the market.The Challenge Almost a year back, we started working on this problem - to fundamentally change the user experience on mobile ads & disrupt the mobile advertising industry. The early version of that solution was what we announced earlier this year as our Native Advertising platform. We started working with select partners to build, validate and optimize truly native ad experiences that we wanted to create together. Unlike banners, native ads require deep customizations, unique to each app and that takes time. You also need to work closely with advertisers and agencies to make sure they can create ad units to your native specifications. This is one of the core reasons, why native advertising has largely remained within the walled gardens of a handful of top publishers. Interestingly, 65% of all mobile advertising today is already native, but limited to just five-six big companies. We want to put

Posted on April 29, 2014
By Team InMobi

29

April

A New Chapter in the History of Mobile Advertising

Over the last few years, one of the things that constantly bothered me was that we were powering an entire industry on the back of banner ads, which we never liked. InMobi has worked with more than 30,000+ app developers, fielded 4 billion+ ad requests per day, and helped them monetize their apps on the back of our best-in-class technology and global scale. However, along with helping developers monetize at scale, we also want to give users a great experience.So, early last year, we decided to disrupt the industry and change the way ads are viewed today. We took it upon ourselves to achieve one goal, which is to make ads beautiful and give the user a seamless, non-intrusive experience. We decided to break up with banners!However, this couldn’t be done in isolation. We want to empower every developer out there to monetize using native ads. That is our way of ensuring that we are truly causing disruption and a fundamental shift in the industry towards making ads beautiful and to accelerate the death of banner ads.At present, a large portion of native advertising is limited to just five big companies. We wanted to change this and democratize native ads and bring it to all developers. InMobi Native Ads platform will give the power to all developers in the world to monetize through native ads and giving users a great experience. We are absolutely thrilled to democratize native

Posted on April 29, 2014
By Naveen Tewari

07

April

Supporting App Annie and Distimo Analytics

InMobi is pleased to announce support for our customers who are using App Annie and Distimo for advertising and monetization reporting. These analytics platforms help developers make informed business decisions based on rankings and other metrics from various app store markets. We take pride in our role of helping developers be successful. And viewing InMobi global distribution and monetization stats within these platforms allows developers to “close the loop” by charting their success in the app stores. Using our robust reporting API lets developers use revenue and ad spend by campaign, application, and country to make nuanced global decisions about their business. We love working with our partners to make developers' lives easier. Learn how to integrate InMobi into your App Annie and Distimo dashboards here. Setting up your InMobi account on Distimo App Analytics Setting up your InMobi account on App Annie Advertising Analytics

Posted on April 07, 2014
By Thomas Kuruvilla

29

January

Introducing InMobi Native Ads and Why it is so Cool

It’s hard to miss the recent media buzz about NYT debuting native ads. While the public outcry has started to die down slowly, mobile advertising and native ads are clearly here to stay. After the hysteria in the media about irritating mobile ads and publishers like NYT selling their soul, my view in fact is, quite the opposite! I love native ads and am extremely proud of the InMobi Native Ads platform my team has created. Let me tell you why…. We have looked at native ads holistically. The InMobi Native Ads platform can customize ads to suit the look and feel of your app down to the last pixel. Not just that, we go beyond just focusing on “how the ad looks”. In doing so, we believe, we are redefining how mobile advertising should be – non intrusive, engaging and non-distracting from an app’s primary experience. In a distinct hand-me-down legacy from the digital world, mobile advertising started out as banner ads. Thereafter, advertisers and publishers moved to interstitials. While they were better than banners in terms of user experience, developers have begun demanding a better ad experience as the app economy has evolved much more since then. One of them recently told me, "If I spend so much time and effort in building, what I believe, is the coolest app ever then why am I forced to carry ads that suck all the fun out of my

Posted on January 29, 2014
By Krishnendu Majumdar

07

November

InMobi Analytics: The one stop solution for all your analytics needs

App developers continuously strive to create more innovative and more engaging apps, and once their app is ready for the world, they look to acquire new users, engage them, as well as monetize their entire user-base. However, the cost to acquire new users grossly outpaces monetization, creating the need to maximize the lifetime value (LTV) for each user. In addition, different ad networks deliver users with varying LTV, thereby raising the question – Which ad network do I channel ad spend to in order to maximize my ROI?Previously InMobi launched two products – InMobi Ad Tracker (IAT) to track campaign performance across ad networks and InMobi Lifetime Value Platform (LTVP) to maximize the LTV for each user. The benefit to app developers was to garner a deep understanding of their user base and act upon these insights. These two products were a step in the right direction but were limited in their ability to analyze the true ROI for the app developer. To solve this ROI problem, we merged IAT and LTVP to give birth to InMobi Analytics. Now app developers can not only track the true ROI of their advertising spend by tracing user LTV back to acquisition sources, but also analyze user behavior, user engagement to derive insights and take action on them!Typical conversion tracking solutions measure the performance of an ad network based on the number of clicks and installs it delivers. This completes only half the

Posted on November 07, 2013
By Abhishek Khurana

10

September

Get Ready for iOS 7 with InMobi Ad SDK 400!

We are pleased to announce the release of InMobi Ad SDK 400. Optimized for Apple's new iOS 7 specific guidelines, our SDK comes loaded with new enhancements designed to exceed your expectations. From newer ad units to in-built analytics, this SDK focuses on improving monetization and enhancing your users in-app experience. Ever since Apple released iOS 7 Beta 1 on June 10th 2013, developers and non-developers have been upgrading their devices to the new OS. Early adopters hopped on the iOS 7 bandwagon and have been using it on their daily devices and the number of users has been growing with every incremental beta release. The result shows in our data as the InMobi ad network has seen a virtual explosion in the number of ad requests originating from iOS 7 devices.         Our network has experienced millions of ad requests from the newer OS, with this number jumping almost five times in the last month and a half. Advertisers on our network have recognized this trend and are already running several thousand campaigns targeting iOS 7 devices. With the iOS 7 Gold Master release round the corner, we expect these numbers to skyrocket. Given all the platform and policy changes introduced by Apple in iOS 7, the team at InMobi encourages all developers to update to the new SDK 400 for an uninterrupted monetization and end-user experience with iOS 7. Thats not all! InMobi Ad SDK 400 elevates your apps monetization and user experience by serving a wide range

Posted on September 10, 2013
By Abhishek Khurana

08

August

InMobi Showcase app on Google Play Store

On the heels of our InMobi Showcase app on iOS, we are super excited to announce that the same app is now available on Google Play.With mobile advertising still in its early stages of rapid growth, we thought that this is the best way to showcase the most creative and fun ads that are created on our InMobi Studio platform. The app allows you to interact with the ad in the same way an end user would in-app or on a mobile website. See the immersive, innovative and engaging ads our in-house creative services team has created today! We will be enhancing this app by adding more features and updating with new creatives, so stay tuned. Tell us what you think we'd love to hear from you! Click here to download InMobi Showcase App.

Posted on August 08, 2013
By Shrikant Latkar

13

February

Dynamic Feed Success! 37% Conversion Rate!

InMobi has enjoyed great success with both performance and brand ads, driving robust conversions on both ends. Now combine rich media with performance ads, and add context, relevance, and great targeting and you have a recipe for success. The Dynamic Feed component in the InMobi Studio platform is a great addition to the array of features and components available to designers and advertisers. It allows advertisers to pull in dynamic data from various sources, via API. This data can be used to add context, fresh, relevant information, or allow for crowd participation. The possibilities are many. As you may know, InMobi's in-house award-winning Creative Services team uses InMobi Studio to build Rich Media ads for InMobi advertisers. The Studio Platform is also licenced to various brands and agencies for network-agnostic ad building, flighting, and measurement. The Creative Services team rolled their sleeves up for Bloomberg, to build world-class, engaging ads, to run on InMobi for 6 weeks in December and January. The ad they produced performed so stupendously that Mobile Marketer wrote a piece about their success. Since apps are obviously rich with features and functionality, any ad promoting an app should be a sample of what's to come. With rich features touting a very attractive ad, targeted placement (in games, travel and finance properties), and strategic and well-implemented great calls to action, the Bloomberg ad resulted in a 37% install rate. That means more than 1 in every 3 persons who clicked on

Posted on February 13, 2013
By Maryam Motamedi

13

February

InMobi Interstitials

How do advertisers get the undivided attention of their target audience? This is an age old question that marketers have been trying to answer. With so many connected devices and so much stimulation all around, now your audience is even more distracted. In pre-digital days, we were more aware of the size of the ad, and the real estate it took to erect an eye-catching ad. Re-introducing Interstitials! An Interstitial is a full page ad which appears between content pages. Interstitials are common to gaming and mobile apps, as they are conducive to the content 'interruption' between gaming levels. Due to the sheer nature of the Interstitial appearing within the flow of regular content, this type of ad captures the attention of the user more prominently than other ads. The user may close the ad to get back to the intended content. About 10% of all mobile ad inventory at InMobi is Interstitials, but there is potential for so much more. Interstitials are like the power foods of the mobile ad world. Last year, all we heard in health food news was about eating more kale and quinoa! If ads were food, you would want to eat Interstitials. Interstitials are good all around: higher returns for the publisher, higher ROI for the advertiser, and more attention from the user. The Cost Per Download (CPD) of performance ads is up to 50% lower, while the Publisher enjoys a whopping 5-10 times higher eCPM!

Posted on February 13, 2013
By Maryam Motamedi

15

November

Hotel Transylvania is our fang-tastic Ad of the Month

This Halloween, Sony Pictures haunted box offices worldwide with their latest family-friendly film, Hotel Transylvania, which sees a paternal Dracula get very protective of his teenage daughter. While a far cry from what Bram Stoker may have imagined for his protagonist, it's a film with all the hallmarks of a family favourite: mild gross-out, characters that care about each other and lots of funny bits. Charged with creating a campaign to generate buzz around the release of the film in Russia, Italy, South Africa and Norway, the InMobi Ad Studio team built a Rich Media ad. Check the ad out here. The ad generated awareness in a targeted, measurable and engaging manner by showcasing the trailer, tracking engagements, views and external links to social media/mobile site and driving traffic to download the game from iTunes. The campaign was targeted at verticals and sites that have younger demographics. As a result, the campaign achieved almost three times the industry average expansion rate and good rates of end users watching the trailer and also following the external links. In a month that has seen both the usual Halloween festivities and also Stoker's 165th birthday celebrated via a Google doodle it seems only fitting therefore that the Hotel Transylvania campaign gets the fang-tastic award of our Ad of the Month!

Posted on November 15, 2012
By Cath Willcox

16

October

BBC Radio 1's Nick Grimshaw dials up InMobi Studio

This is a guest post by Cath Willcox The changeover of Radio 1 breakfast show hosts, from the silver-haired veteran broadcaster Chris Moyles to former T4 presenter and friend of supermodels Nick Grimshaw, has been a clear effort by the BBC to target a younger audience. Affectionately known as Grimmy, Radio 1 new flagship host is symbolic of the radio station renewed efforts to bring the average listener age down from where it currently stands at 32 to within the 15-29 bracket. What better way to target this younger age-group - who've owned mobile phones half their lifetime and spend half their life on them - than through a vibrant and engaging mobile advertisement? The rich media ad experience encourages users to relate to the new host on a more personal level through the phone call simulation and drives them to engage on social media, which is a central part of the show itself. This is why it is our ad of the month! The ad was built by the InMobi Studio creative services team, who managed the creative process through concept design and development. The purpose-built sound clip was created by BBC production team to bring the ad to life. An ad that combines delight and brief-fulfillment like this one does is definitely a success!

Posted on October 16, 2012
By Mital Goel

10

October

Lose Weight: Tips For Trimmer, Slimmer Rich Media Ads

      Another weight-related headline! Dont worry, this one will not involve smoothies, workouts, or pills. As we approach the holidays and you think about your exciting seasonal interactive rich media ads, weight is something to considerwhen running rich media ads on mobile devices, that is. Imagine you are on a plane. This plane is carrying cargo. Your cargo is your set of creatives. And you are going to drop these creatives on eager consumers who are waiting for your holiday surprise. But you have to be aware of wind, speed, and fuel limitations. In addition, you dont want to crush your consumers with huge loads! You want to connect with them and have them and interact with your rich media creatives. So what do you do? You lighten your cargo. The plane will run faster and the package will be delivered more smoothly. What are the benefits of lighter ads? The ads weight has a major impact on its loading time. For the ad to run, it must have a conduit that serves the ads information into the smartphone. This means either going through your customers data network or Wi-Fi. Not all smartphones are created equally and not all data plans are priced equally. In the US, bandwidth is not as much of an issue with super sized data plans and the prevalence of Wi-Fi. But saving weight is especially important other regions. In EMEA, with higher data

Posted on October 10, 2012
By Maryam Motamedi

27

September

Ad Innovation at SM2: Zombify Yourself

The latest mobile ad innovations today are those that leverage the interactivity and feature functionality of the device theyre on. Weve put together a demo of what could be possible as early as 2013. In this example the ad itself uses the camera features of the iphone and social sharing on facebook. If youll be at AdWeek in New York, stop by our booth to find out about even more features and innovations that are coming soon, and give the app an on hands test drive and Zombify Yourself. Click here for more event details.

Posted on September 27, 2012
By Marseille Steele