InMobi | Enterprise Mobile Marketing & Advertising Platforms

19

May

The Important Calculus Behind Retention Rates

In today’s fast-moving, over-complicated app developer ecosystem, retention rates are still an important way for app and game developers to evaluate user engagement, gauge the effectiveness of their product, and identify areas for improvement. Retention rates refer to the percentage of users who continue to use an app or game over a specified period of time. It’s a key metric that indicates the ability of the app to retain and engage users, and it’s a highly effective way…

Posted on May 19, 2023
By Team InMobi

11

April

Highlights From Rishi Bedi’s Chat About Ramadan 2023’s Top Trends With CNA938

Insights that help brands craft Ramadan marketing campaigns Ramadan is a time of great excitement among the Southeast Asian Muslim population, and engaging this spirited crowd this season requires a tactful, insight-based approach. In this conversation with Tiffany Ang and Stanley Leong from CNA938, Rishi Bedi, Managing Director, APAC, InMobi, discuss how people think, shop, and travel during this season and how brands can engage them effectively, with insights from our report, Ramadan 2023 at a…

Posted on April 11, 2023
By Team InMobi

24

March

Why Identity and Contextual Targeting Remain a Top Priority for Publishers

In a fast-changing world with greater emphasis on data privacy, publishers are looking for new features to help them monetize their inventory more effectively. InMobi conducted a “Publisher Insights Study” in Q4 2022 to understand the changing priorities of our publishers in this evolving landscape. We reached out to 57 of our top publishers and asked them to rate our key supply-side product initiatives based on their priorities for 2023. Key Trends The Study showed…

Posted on March 24, 2023
By Aishwarya Padmanabhan

16

March

The Latest Mobile Marketing Insights for Southeast Asia

In 2023, marketing takes a new shape and form on mobile. Our handbook, Mobile Marketing Maturity: What it Means in 2023, Southeast Asia, throws light on these evolving phenomena, the rise of new surfaces, and top insights for brands to ace their marketing efforts. Delve further into the blog to find the key insights from the Southeast Asia (SEA) report.

Posted on March 16, 2023
By Team InMobi

27

February

Mobile Marketing Handbook, 2023: Marketing Strategies For a Mobile-First World

With attention spans getting shorter and more content hitting the eye every day, the Indian consumer expects more from their brands – respect for privacy, seamless discovery, and one-click experiences. Find out how your brand can offer this with our Mobile Marketing Handbook 2023 for India – Doing the Brand-new on Mobile: Exploring Unchartered Surfaces. Download the handbook and discover four ways to create a winning digital and mobile marketing strategy. To know how top brands…

Posted on February 27, 2023
By Team InMobi

19

December

Rishi Bedi Chats with CNA938 to Air the Singapore Holiday Shopping Insights

Rishi Bedi, Managing Director, Asia Pacific, InMobi, interacted with CNA938, Singapore’s dedicated news and information radio station, through the dynamic presenter duo- Stanley Leong and Susan Ng. The conversation focused on insights from InMobi’s The 2022 Southeast Asia Holiday Shopping Guide that unraveled the shopping behavior of Singaporeans and the market conditions affecting their spending patterns. It also gives an outlook into how mobile phones are influencing consumers’…

Posted on December 19, 2022
By Team InMobi

15

December

InMobi bags 67 industry awards for ad tech excellence in 2022

2022 has seen Mobile reign supreme as the device that can drive real connections between brands and their consumers. InMobi has been instrumental in empowering brands to leverage the power of mobile in achieving full-funnel marketing objectives. With some stellar campaigns that stood out in 2022, we have been able to bag 67 industry awards throughout the year, which speaks volumes about our continued focus on mobile excellence. Award Name Number of Wins DATAMATIXX Awards 8 DIGIXX…

Posted on December 15, 2022
By Team InMobi

08

December

Mobile Game Advertising in 2022: Do Marketers Have Their Game Face On?

When the pandemic hit, people stayed indoors and stepped into the world of mobile gaming. Two years later, mobile gaming is still on a steady rise with more brands beginning to realize that they too need to join the game. And they have. Find out the level they have reached. Read on for more insights and download the report, ‘Mobile Game Advertising in 2022’. It isn’t game over yet. Delve into the…

Posted on December 08, 2022
By Team InMobi

22

November

Report Summary: The 2022 Southeast Asia Holiday Shopping Guide

With a slew of different cultures, ethnicities, and identities, Southeast Asia (SEA) is a heritage-rich region that celebrates diverse festivals during the last few months of the year. This year, the festive spirit returns stronger than ever, post two years of hushed celebrations. Consumers are all geared up to celebrate and shop this festive season. They have made choices on the shopping categories, the brands, and the products they plan to purchase this festive season. The 2022 Southeast Asia Holiday…

Posted on November 22, 2022
By Team InMobi

16

November

Illustrated By InMobi | Mobile game advertising in 2022

Southeast Asia has always been a hub for mobile gaming. This hasn’t changed, even with the pandemic. The top three countries by gaming app download growth are in Southeast Asia and more and more brands are beginning to realize that they need to get their game on. Find out the level they have reached. Read on for more insights and download the report, ‘Mobile Game Advertising in 2022’. Game over? Not…

Posted on November 16, 2022
By Team InMobi

15

November

How Australians Have Changed the Way They Shop and More: The 2022 Holiday Shopping Guide

Australia has always had hugely anticipated holiday seasons with millions crowding stores to shop for themselves and their loved ones. However, the two-year pandemic changed things, encouraging the habit of shopping online. Now, as Australians emerge from the pandemic cautiously optimistic, some of their newly formed habits are here to stay. To know more about these changes in the Australian holiday shopper’s journey, download the 2022 Holiday Shopping Guide. …

Posted on November 15, 2022
By Team InMobi

23

September

6 Ways Retailers Can Plan Ahead for the 2022 Holiday Shopping Season

This is a guest blog from Jake Rheude — Vice President of Marketing for Red Stag Fulfillment. The demand for eCommerce experiences surged since the beginning of the global pandemic. This has forced retailers to rapidly adopt digital and mobile strategies to meet consumer expectations and maintain relevance throughout the year, especially as the holiday shopping season approaches. According to a report by Adobe Analytics, consumers spent about $204.5 billion on online shopping…

Posted on September 23, 2022
By Team InMobi

06

September

Are You Ready for the Post-Pandemic Holiday Shopping Season?

Earlier this summer, Molly Seitel, Vertical Strategy Lead for QSR and Retail at InMobi, sat down with Birch Lane’s Chief Marketing Officer Lindsay Horrigan to discuss how retailers can make the most of this holiday shopping season as consumers head back to stores among inflation, recession fears, persisting supply chain issues, and labor challenges. Missed the webinar? Well, you’re in luck! You can watch the conversation here at your leisure. Information…

Posted on September 06, 2022
By Team InMobi

19

August

Here's why you should care about supply path optimisation!

"This article first appeared in B&T" Media buys and programmatic advertising are a constant force within the digital-led modern world, and InMobi are pushing businesses to understand the relevance of Supply Path Optimisation (SPO) and how it can save your company both money and time. So if it’s so important, what is Supply Path Optimisation? Thanks to its rapid evolution and growth, programmatic advertising can often become muddied down with multiple paths and intermediaries standing between…

Posted on August 19, 2022
By Team InMobi

07

June

Why Mobile Needs To Be Central To Your Holiday Shopping Strategy

The upcoming holiday shopping season is shaping up to (hopefully) be the first true post-pandemic holiday shopping season in the U.S. Considering that total U.S. holiday retail sales rose over 8% year-over-year in 2021, does this mean that 2022 is all sunshine and rainbows? Not quite. Inflation, rising gas prices, labor shortages and lingering supply chain issues all threaten to damper the holiday season. In some sense, however, these concerns are nothing new. Not only did year-over-year…

Posted on June 07, 2022
By Team InMobi

06

May

Back To School Shopping Trends 2022

What will be the biggest back to school shopping trends of 2022 in the United States, and how will this school shopping season differ from past years? That’s what we wanted to find out. Key Themes Back-to-school (BTS) shoppers are likely the same shoppers as weekly grocery shoppers, but they are shopping differently. Inflation and a commodity approach to BTS goods is leading to needs-based/price-based decisions. BTS shoppers largely see school supplies as a commodity, meaning…

Posted on May 06, 2022
By Team InMobi

02

May

Current State of Customer Loyalty With CPG Brands

When it comes to customer loyalty, CPG brands are feeling the heat. Inflation, loyalty, supply chain issues and private label growth are all impacting national CPG brands success. These are all key issues in the vertical, but we wanted to go deeper on loyalty and private label motivations specifically. As eMarketer has reported, over 80% of consumers bought a different brand than their usual choice between July and September 2021. Issues relating to the supply chain and inflation were impacting…

Posted on May 02, 2022
By Team InMobi

02

May

Understanding Rewards Effectiveness: Q&A With Dr. Diego Garaialde

How can app developers and publishers think about rewarding their users with a positive experience? And for those that use rewarded ad units, how can they be effectively implemented? To help answer these questions, we recently sat down with Dr. Diego Garaialde, currently a postdoctoral research fellow at University College Dublin. In this 36-minute interview, we chatted about how digital platforms can persuade and dissuade users to complete certain actions, and how publishers and developers…

Posted on May 02, 2022
By Matt Kaplan

12

April

18 Things You Didn’t Know About Gen Z [Infographic]

Generation Z: Roughly defined as those born between 1997 and 2012, were the first truly digital native – and mobile first – generation. As such, the habits and practices of Gen Z have disrupted business as usual perhaps more than any other generation before them. For most marketers today to be successful, they need to able to effectively reach and influence Gen Z. So what does this generation care about, and how do they learn about new products and make purchases? This infographic…

Posted on April 12, 2022
By Team InMobi

31

March

The Current State of Beauty Products Shopping

With COVID-19 cases dwindling in the U.S. and with more consumers venturing out, are Americans buying beauty products once again? That’s what we wanted to find out. In February and March 2022, we polled hundreds of consumers across the U.S. using InMobi Pulse, InMobi’s mobile market research solution. As part of this research, we looked into how Americans are thinking about and shopping for beauty products. Here’s what we uncovered: Key Findings: 46% of American…

Posted on March 31, 2022
By Team InMobi

21

March

Event Diary | Building Resilient Brands Summit: Getting Ramadan Rush Ready with Mobile

The onset of the pandemic has changed consumer behavior across the globe, and further accelerated the adoption of a mobile-first economy in Indonesia. This change is evidently seen during Indonesia's most celebrated festival – Ramadan. While lockdowns and social distancing have previously posed setbacks to the Indonesian shopper, the spirit of resilience and positivity emerges stronger than ever before. Further, Indonesia is predicted to be one of the top five smartphone superpower nations…

Posted on March 21, 2022
By Team InMobi

14

March

Building Resilient Brands: Getting Ramadan Rush Ready in 2022

Ramadan, one of the most significant months for Southeast Asians, is a time for connecting with friends, family, and faith. Since 2020, the region has experienced this festive season under lockdowns, social distancing, and a more measured outlook. While these setbacks may have changed the way Southeast Asian consumers live, the spirit of resilience and positivity is stronger than ever before. Despite consumers facing the possibility of observing their third Ramadan virtually, they continue…

Posted on March 14, 2022
By Team InMobi

11

March

Illustrated by InMobi | Getting Ramadan Rush Ready with Mobile | Indonesia, 2022

Ramadan, one of the most significant months of the year for Indonesia, is a time to connect with friends, family, and faith. Since 2020, the region has faced a very different festive season, the one with lockdowns, social distancing, and a more measured celebration. While these setbacks may have changed the way Indonasians observe the festival, the spirit of resilience and positivity is stronger than ever before. For the third consecutive year, continue to explore, learn and shop…

Posted on March 11, 2022
By Team InMobi

10

March

Mobile’s Role in MENA During Ramadan 2022

InMobi recently completed a snapshot survey of 300 people across the UAE and Saudi Arabia using InMobi Pulse, InMobi’s mobile market research solution. It provides some fascinating insights on brand preference, travel trends and mobile shopping around Ramadan this year. Above all, the research demonstrates that mobile is now front and center in terms of preferred shopping channels around the holiday, with 50-55% of respondents saying they are most likely to purchase via this channel rather…

Posted on March 10, 2022
By Team InMobi

26

February

Illustrated by InMobi | 2022 Southeast Asia Mobile Marketing Handbook

The pandemic has accelerated the transition to a mobile-first world at an unparalleled pace and the last year saw a significant increase in app downloads and time spent on mobile across the globe. Southeast Asia was no exception to the trend, with the total internet user base growing by 22%, as compared to the 5% global year-on-year (YoY) growth. The region now accounts for almost 9% of the global internet users. With more that 75% of Southeast Asia’s population now online,…

Posted on February 26, 2022
By Team InMobi

22

February

Illustrated by InMobi | 2022 India Mobile Marketing Handbook - Part 2

As organizations continue to pivot, strategize, and build mobile marketing maturity in the next normal, leaders across the advertising ecosystem believe that to build a resilient brand, it comes down to three indisputable factors – purpose, authenticity and consistency. With that in mind, discover key insights to help your brand achieve those goals in the months to come, from our 2022 India Mobile Marketing Handbook. Read on to learn more. The Indisputable Magic of Mobile …

Posted on February 22, 2022
By Team InMobi

21

February

Building Resilient Brands: 2022 Southeast Asia Mobile Marketing Handbook

Advertisers across the Southeast Asia (SEA) continue to focus on being in lockstep with their consumers, who are now exploring digital avenues at an unprecedented pace. Be it shopping on apps to meet their daily needs, watching the latest movies in the palm of their hands, or gaming to connect with the virtual communities –consumers have embraced their digital lives. As they continue to spend more time plugged into their smartphones, consumers' expectations from brands have…

Posted on February 21, 2022
By Team InMobi

21

February

Building Resilient Brands: 2022 India Mobile Marketing Handbook

Without a shadow of a doubt, we can say that the Indian advertising ecosystem is heralding into a new era. With the pandemic having accelerated the digital revolution, expectations across the board – be it from consumers, brands, agencies, or media owners – are at an all-time high. As we continue to navigate a rapidly evolving ecosystem, brands and marketers will have to center their strategies around three key pillars: people, platforms, and partners. Brands that are conscious…

Posted on February 21, 2022
By Team InMobi

11

February

Illustrated by InMobi | 2022 India Mobile Marketing Handbook - Part 1

With the average Indian consumer spending nearly five hours a day on their smartphones, mobile becomes the backbone of marketing and brand strategy in India. Creating valuable mobile experiences for consumers relies on three touchpoints: understanding your consumers, meeting them where they are, and enabling them to make informed decisions. Intending to help brands in that journey, InMobi recently released its 2022 India Mobile Marketing Handbook. Read on to empower your brand in its tryst…

Posted on February 11, 2022
By Team InMobi

01

February

What Will The 2022 Spring CPG Season Look Like?

For many consumer-packaged goods (CPG) brands and related retailers, spring is one of the biggest times of the year. Between spring cleaning, Easter, Mother’s Day, Tax Day and just the general warmer weather, consumers flock to purchase everything from confections and flowers to cleaning supplies, medications and much more. As consumers look to get started on their spring and early summer shopping, what should CPG brands and retailers expect? Here are the three biggest trends to…

Posted on February 01, 2022
By Team InMobi

01

February

2022’s First Building Resilient Brands Summit

InMobi launched this year’s first Building Resilient Brands summit – The Indisputable Magic of Mobile, India, 2022, as a virtual free-for-all event. As a part of the summit, the industry’s brightest minds decoded insights on the mobile trends and opportunities, from our 2022 India Mobile Marketing Handbook, that will define the year ahead for India’s advertising ecosystem. Read on to learn the top success strategies to ace the marketing game in the months to come. Vasuta…

Posted on February 01, 2022
By Team InMobi

25

January

2021 Holiday Shopping: A Review

Now that the 2021 holiday shopping season is over, how did consumers in the U.S. actually shop? To find out, we surveyed close to 1,600 adults in the U.S. using InMobi Pulse, InMobi’s mobile market research solution, during the second week of January this year. Here’s what we uncovered. Top 5 Findings: Just 28% of those between the ages of 18 and 24 said they shopped in store this holiday season. Close to half of consumers…

Posted on January 25, 2022
By Team InMobi

19

January

Clone Wars: Wordle

From Words with Friends and Scrabble to Sunday paper crossword puzzles, everyone loves a word game. This was proved yet again with Wordle, an ad-free browser-only game created by Josh Wardle that’s going viral on social media. The untrademarked game saw a lot of copycats hit the App and Google Play Stores, and featured an automated way to post your wins, spoiler-free. Clone Wars Developers…

Posted on January 19, 2022
By Sarayah Wright

20

December

The Latest U.S. Holiday Shopping Insights

With Christmas, Kwanzaa and New Year’s fast approaching and with Hanukkah already over, how are Americans currently thinking about and approaching their holiday shopping at this point in the year? To find out, we turned to InMobi Pulse, InMobi’s mobile market research solution. Between November 30 and December 13, we surveyed over 750 adults in the U.S. of different genders and ages to see how the holiday shopping season was going for them. Specifically,…

Posted on December 20, 2021
By Team InMobi

18

November

Understanding the Instant Delivery Grocery App Market in the U.K. [New Report]

According to eMarketer, U.K. e-commerce grocery sales are set to increase by around 50% – from $43 billion to $63 billion between 2021 and 2025; it is a challenge to find analysts so bullish about other areas of the economy. And it also puts into context the reason for so much investment and innovation, not to mention competition, in the grocery shopping sector. Some of those startups at the forefront of this are the focus of our brand new report. GET THE REPORT Promising…

Posted on November 18, 2021
By Team InMobi

17

November

The Squid Game Effect: How Popular Media is Influencing Hypercasual Game Development

Netflix has seen huge success from the Korean drama "Squid Game." Premiering worldwide in late September, Netflix reports an estimate of 142 million global viewers tuned into the dystopian show within its first month. Upon initial release, the binge-worthy offering quickly reached the number one position on Netflix’s Top 10 list in more than 90 countries. In the U.S. alone, "Squid Game" became one of only six shows to surpass…

Posted on November 17, 2021
By Sarayah Wright

12

November

Mediadonuts’ Vishal Kanse on the importance of programmatic advertising

This article first appeared on The Drum Programmatic advertising has taken on an important role in performance marketing and has seen exponential growth as a result. According to a report by Statista, global programmatic ad spend reached an estimated US$129b over the past year, with spending set to surpass $150b 2021. As a performance channel, programmatic provides advertisers with the ability to reach audiences at a scale where other channels can’t because of cost implications…

Posted on November 12, 2021
By Team InMobi

11

November

Q4 2021 U.S. Retail Mobile App Trends You Need To Know

As we head into the busiest time of the year for retailers in the U.S., what are the biggest retail mobile app trends? With brands and retailers increasingly pushing consumers to download and use their own mobile apps to make purchases this holiday season, who specifically should they be targeting in their app marketing strategies? To find out, we looked at the data. Using our first-party data sources, we looked at who the current app users are…

Posted on November 11, 2021
By Matt Kaplan

01

November

How Telcos Can Shape The U.S. Mobile User Experience

In the United States, what does the average mobile user experience look like? In particular, we wanted to see what Americans thought about their mobile carriers, since the telco can have a major influence on the kinds of user experiences that someone will have with their mobile device. To gather these insights on mobile users, we turned to InMobi Pulse, InMobi’s mobile market research solution. In September, we surveyed…

Posted on November 01, 2021
By Matt Kaplan

29

October

Livestreaming and Retail Media: What You Need to Know

Even though many marketers are still working to master their approach to e-commerce, another shopping channel is quickly emerging. Live commerce burst into the scene in 2016 with Alibaba’s TaoTao Live, and McKinsey estimates live commerce in China will drive $423 billion in sales by 2022. Live commerce, also called livestream shopping or livestream e-commerce, is gaining attention from major retailers, brands and social platforms as they continually explore new channels for engaging…

Posted on October 29, 2021
By Sarah Hughes

15

October

Top Holiday Shopping Trends of 2021: What Our Data Reveals

What will be the biggest holiday shopping trends this year? How will consumers shop during the 2021 holiday season and what will they be looking for? And how will holiday sales compare to the 2020 holiday shopping season or even the 2019 holiday shopping experience? To find out the answer to these questions and more fully uncover the truth on consumer shopping expectations this year, we turned to InMobi Pulse, InMobi’s mobile…

Posted on October 15, 2021
By Team InMobi

14

October

Unpacking Retail App Ownership Trends Ahead of the 2021 Holiday Shopping Season

M-commerce is set to be bigger than ever before this holiday season, with consumers continuing to use their mobile devices to shop this year. In 2021, eMarketer predicts that m-commerce will grow by over 15% in the U.S. And InMobi’s own research from September found that more consumers plan to shop using their mobile phones, than the number of people who will shop in person. For retailers, it will be key this year to have as much sales…

Posted on October 14, 2021
By Team InMobi

29

September

Report Launch: Decoding the Connected Indian Festive Shopper in 2021

Rethinking India’s Longest Festive Season Home to diverse festivities and cultures, India hosts a quarter-long festive season that kicks off from September lasting till the end of the year. With the pandemic bringing forth a ‘Digi-fest’ last year, how are Indians planning to celebrate this festive season? We leveraged our consumer intelligence platform InMobi Pulse to understand the shopping sentiment and outlook this year, consumer expectations from online and offline brands, and…

Posted on September 29, 2021
By Team InMobi

16

September

Latest Customer Engagement Trends And Benchmarks From Southeast Asia

This is a guest post brought to you by InMobi in collaboration with MoEngage In 2020, over 40 million people in six countries across Southeast Asia - Indonesia, Singapore, Malaysia, the Philippines, Thailand, and Vietnam, came online for the first time. This trend led to Southeast Asia becoming one of the world’s fastest-growing internet markets containing, arguably, the largest number of digitally engaged users. The Covid-19 pandemic was the biggest driver of rapid digital adoption by consumers…

Posted on September 16, 2021
By Pulkit Jain, Guest Author

02

September

Are Americans Still Shopping In Person?

Back in May, we found that Americans were already shopping in person. At that point in time, vaccination rates were on the rise in the U.S. and many states had begun to ease restrictions first put in place in 2020. But now that the Delta variant is causing COVID-19 infections in the U.S. to rise again, are Americans now still willing and open to shop in person? That’s what we wanted to find out. To get a better sense of current shopping trends and behaviors in the U.S., we…

Posted on September 02, 2021
By Team InMobi

04

August

Mobile's Role in Omnichannel Retail

Omnichannel retail, where customers have multiple options to buy from a particular brand or retailer, has long been an industry buzzword, but an omnichannel strategy has become a necessity during the Covid-19 pandemic and its many disruptions to business as usual. As consumers begin to venture out of the home again, it behooves brands and retailers to offer their audiences multiple channels for buying that suit their needs. But regardless of what a brand’s…

Posted on August 04, 2021
By Team InMobi

02

August

Top 7 Reasons Why Brands Should Advertise On Mobile Games

Many mobile game developers and publishers monetize their creations by allowing in-app advertising within the game, but should brands and agencies advertise on mobile games? The answer here is a resounding yes. As we have seen, the ad experience offered by mobile gaming apps is unparalleled, making it an ideal opportunity for advertisers of all stripes. To see what we mean, here are seven of the top reasons why brands and agencies should…

Posted on August 02, 2021
By Team InMobi

27

July

What Do U.S. Consumers Want From Their Mobile Telco Phone Service Providers?

For a closer look at what consumers in the United States want from their mobile telco phone service providers, we recently polled over 600 Americans in July using InMobi Pulse, InMobi’s mobile market research solution. Specifically, we wanted to measure general and informed awareness of new telco offerings and internet services like 5G, telco-specific credit cards, etc. In addition, we wanted to see…

Posted on July 27, 2021
By Team InMobi

21

July

Specialty Retail Customer Insights: Unpacking U.S. App Ownership Trends

For retail customer insights in the specialty retail space (think home improvement, pet care, etc.), we turned to the data. Specifically, using InMobi’s real-time mobile audience insights, we wanted to see who had these kinds of apps on their mobile devices in the U.S. and how net app install trends have evolved of late. For this analysis, we looked at app customer data for the following brands: Best Buy, CVS, The Home Depot,…

Posted on July 21, 2021
By Team InMobi

19

July

Who Owns Department Store and Big Box Retail Apps?

For most of the last century, department stores such as Sears and big box retail outlets like Target and Walmart have dominated the retail store landscape in the United States. Big box stores, often with physical footprints of 50,000 square feet or more per location, have dominated shopping centers and towns big and small. But the dominance that department stores and big box retailers have long had over smaller retail businesses…

Posted on July 19, 2021
By Matt Kaplan

15

July

Everything You Need to Thrive in the Retail Media Revolution

After speaking with 30+ leading brands and retailers over the past six months, we realized that retailers are limited in their ability to maximize revenue from retail media. Through this effort, we found insights that have become the foundation for building an end-to-end platform that accelerates success for retailers. The last decade saw the rise of Shopify, Adobe, Magento and Salesforce Commerce Cloud to empower rebels against market leaders like Amazon and Alibaba, enabling platforms…

Posted on July 15, 2021
By Team InMobi

15

July

Retail Media: Identifying Its Opportunity and Gaps

More people are browsing and buying online than ever before, creating an influx of demand and data for retailers. This shift in consumer behavior has created a unique opportunity for retailers to deepen their relationships with brand partners, grow new revenue streams and improve shopper experiences by developing a retail media business. Benefits of Retail Media for Retailers and Brands As e-commerce continues to grow in double digits, fuelled…

Posted on July 15, 2021
By Team InMobi

02

July

How Mobile is Used In The Modern Shopping Journey [Infographic]

VIEW INFOGRAPHIC Mobile plays a central role in how consumers today find out about new products, compare items and buy goods. Here’s a brief overview of the most common ways mobile devices are helping shoppers today. Infographic Table of Contents Day 1, Evening: How Mobile and TV Work Together Day 1, Nighttime: Mobile’s Role in Product Discovery Day 2, Morning: How Consumers React to Mobile Ads Day 2, Lunchtime: Why…

Posted on July 02, 2021
By Team InMobi

01

July

How Are Consumers Reacting To Apple's ATT Framework?

By the end of April 2021, Apple officially released iOS 14.5 and thus began enforcing its AppTrackingTransparency (ATT) framework. While this was big news in the programmatic ad tech space, how have these changes been resonating with Apple mobile device owners? To find out, we turned to InMobi Pulse, InMobi’s mobile research solution. In June, we polled close to 750 adults across the U.S. who owned an iPhone or iPad to ask them about whether…

Posted on July 01, 2021
By Team InMobi

29

June

Understanding Retail Browsing and Product Discovery in 2021

As we noted in a recent blog post, many Americans are already shopping in person. But how are consumers in the U.S. learning about and browsing for new products? To answer this question, we surveyed a representative sample of American adults across the country in May 2021 using InMobi Pulse, InMobi’s mobile market research solution. Here’s what we uncovered. Top Takeaways Close to two-thirds of shoppers said they are already browsing…

Posted on June 29, 2021
By Team InMobi

25

June

2021 Back to School Shopping Trends

With students expected to finally be back in classrooms this upcoming school year after over a year of distance learning, what will the main back-to-school shopping trends be in 2021? That’s what we wanted to find out. In June, we surveyed close to 400 adults across the U.S. using InMobi Pulse, InMobi’s mobile market research solution, asking them about the upcoming school shopping season. Here’s what we…

Posted on June 25, 2021
By Team InMobi

24

June

Are Americans Ready to Shop In Person Again?

In the United States, many consumers are ready to again leave their homes and get back into their old routines. But does this gradual reopening also include retail? To find out whether consumers are ready to shop in person again, we reached out to a representative body of over 1,800 Americans in total across the country in May using InMobi Pulse, InMobi’s mobile market research solution. Here’s what we uncovered. Top Takeaways …

Posted on June 24, 2021
By Team InMobi

09

June

Amazon Prime Day Shopping in 2021

Amazon Prime Day, Amazon’s annual shopping and deals-focused retail sales event, will occur on June 21 and 22, Amazon recently announced, earlier than it’s been held in the past. Amazon Prime Day has become a can’t-miss retail sales event not only because of how much sales volume Amazon processes during these days, but also because many other retailers hold sales events around the same time; in fact, in the days immediately following Amazon’s announcement in 2021,…

Posted on June 09, 2021
By Team InMobi

01

June

Charting The Rise of M-Commerce

The rise of m-commerce, or mobile commerce, is unprecedented. According to data from eMarketer, m- commerce sales originating just from mobile phones will likely top $349 million in 2021. This year, overall retail sales coming from mobile devices is expected to account for more than $424 million, accounting for close to 54% of all online shopping dollars spent. For more context on why these stats around m-commerce market…

Posted on June 01, 2021
By Matt Kaplan

19

May

Charting the Rise of Mobile Gaming in the U.S. [New Report]

For an in-depth look at the rise of mobile gaming in the United States, be sure to download your copy of our latest eBook, The Curious Case of Mobile Gaming. Download eBook Here’s what we highlight in this eBook: Why the number of people playing mobile games rose in 2020, and why the number of mobile gamers will rise further. Why major mobile game companies and indie game developers dominate the app…

Posted on May 19, 2021
By Matt Kaplan

20

April

InMobi partners with iQIYI International to drive OTT Demand Programmatically

InMobi partners with iQIYI International, the leading on-demand video streaming app from Asia, to monetize its ad revenues and further its global footprint. Through InMobi Exchange, the leading mobile exchange, advertisers can reach out to audiences from a wide range of over 30,000 global apps with 90% SDK direct inventory. With the brand safety and fraud mitigation measures…

Posted on April 20, 2021
By Team InMobi

16

April

Mother’s Day Shopping Trends 2021

In a year which, for many people, Mother’s Day will be celebrated virtually, what will be the biggest Mother’s Day shopping trends of 2021? How do Americans plan to spend on Mother’s Day this year? To find how consumers planned to celebrate mother, we commissioned a survey through InMobi Pulse, InMobi’s mobile market research solution. In April, we polled over 1,100 people across…

Posted on April 16, 2021
By Matt Kaplan

14

April

Overview of Mobile Streaming Services Users in 2021

There are now dozens of popular video streaming and on-demand video services, but who are these streaming services users? What video content options do they know about and prefer, and is there space in the rapidly growing streaming market for new entries? That’s what we wanted to find out. To get a better sense of how this marketing is evolving, we embarked on a two-stage approach. First, we conducted a mobile survey using InMobi Pulse,…

Posted on April 14, 2021
By Matt Kaplan

13

April

Ramadan 2021: Decoding shifting behaviour of Southeast Asian consumers

In this article, we share emerging insights on consumer behaviour that will define the 2021 Ramadan across Southeast Asia and what these trends mean for the marketing and advertising community in the region. Observed by more than 240 million followers in Southeast Asia, Ramadan is a time of reflection, introspection, and connection. The holy month, which marks the period prior to Eid, is witness to bustling Ramadan bazaars, Iftar parties, Mudik travel, and much more. This month also presents a once-in-a-year…

Posted on April 13, 2021
By Team InMobi

07

April

2021 India Gaming Report: Everyone is Gaming Among Us

Home to 1 out of 10 gamers worldwide, India is the 5th largest mobile gaming market globally. This boom has been catapulted by access to affordable smartphones, the cheapest network data tariffs in the world and improving mobile internet speeds. Gaming has now achieved escape velocity in India, competing with other popular entertainment categories such as short-form video, streaming services, and social networks for user attention. A critical question now emerges, are brands ready to tap into…

Posted on April 07, 2021
By Team InMobi

06

April

Understanding Food Ordering and Restaurant Mobile App Usage in 2021

Who are using food ordering and restaurant mobile apps at the beginning of this year, and how do current trends in food delivery and online food ordering now compare to what we observed at the beginning of the COVID-19 pandemic in the United States? That’s what we wanted to find out. In Q1 2021, we surveyed close to 900 people from all over the U.S., to see how they were ordering food and thinking about dining. We then compared those…

Posted on April 06, 2021
By Team InMobi

11

March

Contextual Targeting for Apps: An Overview

IDFA (Apple’s iOS Identifier for Advertisers) specifically and mobile device identifiers more broadly have played a crucial role in enabling targeted advertisements. Many aspects of programmatic advertising, ranging from basic controls like frequency capping to the sophisticated audience segments created using machine learning algorithms, have been built around device identifiers. …

Posted on March 11, 2021
By Team InMobi

17

March

Indonesia: Gearing up for Ramadan 2021

We share the latest Ramadan consumer insights from our 2021 report: Gearing up for Ramadan, 2021 The holy month of Ramadan marks a period where observers fast from dawn to dusk, spend time on spirituality, partake in charity, and celebrate with their loved ones. While digital has paved new avenues for observers to celebrate Ramadan virtually, especially during the lockdown, marketers…

Posted on March 17, 2021
By Team InMobi

18

February

The Era of Mobile Marketing Maturity for Brands

COVID-19 has caused a dramatic shift in consumer behavior, with users moving from offline channels to discover, interact, and purchase online. As a result, brands are reprioritizing their strategies to meet the shifting preferences of consumers. However, the struggle to achieve digital marketing maturity to meet the ever-changing needs of the consumer is real and imperative for marketers. Digital Marketing Maturity: An Introduction The Boston Consulting Group (BCG) states that Digital Marketing Maturity…

Posted on February 18, 2021
By Team InMobi

27

January

2021 India Mobile Marketing Handbook: Marketing in the Era of Mobile

Undeniably 2020 has been a cataclysmic year for individuals, organizations, and humanity as a whole across the globe. As marketers pivoted through the challenges of the pandemic, one truth has emerged, the critical role mobile plays in seamlessly connecting consumers and marketers during unprecedented times. InMobi launches the 2021 Mobile Handbook to examine the year that was and discussing the year ahead. The handbook – Marketing in the Era of Mobile brings forth how brands are focused on…

Posted on January 27, 2021
By Team InMobi

26

January

Identifying the Top Health and Wellness Consumer Segments

Millions of Americans now taking daily use supplements like multivitamins, but what are the top health and wellness consumer segments that marketers in this space need to know? That’s what we wanted to find out. For a closer look at consumer trends in this space, we wanted to see who is buying and engaging with the main brands in the one-a-day wellness space. Specifically, we looked at the people who recently visited physical Target locations or who have…

Posted on January 26, 2021
By Matt Kaplan

11

January

Understanding the Connected Consumer Experience

Now that internet connectivity is found in everything from cars to thermostats and refrigerators, what does the connected consumer experience actually look like today? Are these cloud-based appliances dramatically impacting how brands interact with their newly connected customers, or has the customer journey largely remained unchanged? On the eve of CES 2021, we wanted to revisit our past insights, which you can download here. To learn more,…

Posted on January 11, 2021
By Team InMobi

10

January

India Brand Conclave Panel Discussion: Leveraging 'Search for Branding'

Day 1 of The Indian Brand Conclave panel discussion witnessed various expert panelists sharing their insights on the potential of search engine advertising, and the future of voice and vernacular search. To help marketers across India understand the need of incorporating Search as a key pillar in their branding strategy, a panel discussion was conducted on the topic ‘Steering Intent: Leveraging Search for Branding’ with panel members, Anubhav Sonthalia, CEO, Merkle Sokrati; Gaurav…

Posted on January 10, 2021
By Team InMobi

05

January

Using Location Data in Advertising in 2021

Even when everyone is largely staying at home and not traveling much, it’s both possible and beneficial to use location data in advertising and marketing campaigns. The key is in thoughtfully using location intelligence to reach the right set of users. Using Location Information to Find and Reach the Best Target Audiences Although many Americans are limiting or avoiding in-person errands like shopping in grocery stores or dining out at restaurants,…

Posted on January 05, 2021
By Team InMobi

28

December

Understanding CTV Viewership Trends in 2020 [New Report]

During the present pandemic, connected TV (CTV) viewership has spiked. According to Nielsen, collective connected TV viewership in the U.S. topped 3.5 billion hours a week when shelter-in-place orders were first instituted across the country — and watching CTV content has remained a popular pastime ever since then. But what are these CTV consumers actually like? Specifically, how are these consumers using…

Posted on December 28, 2020
By Matt Kaplan

15

December

Social App Adoption Trends: Understanding Their U.S. Users

Social media platforms have been all over the news in 2020 as a result of international and presidential politics. And not only have the social platforms themselves been making headlines, but many Americans have been turning to these apps to stay in touch with others and learn more about the world while they are largely stuck at home. To get a better sense of who have been downloading social media apps in 2020, we turned to the data. Specifically, we wanted to look at install…

Posted on December 15, 2020
By Matt Kaplan

14

December

Top Facts About Mobile Usage Among Latinx Americans [New Report]

People of Latinx heritage are one of the fastest growing segments of the overall population of the United States. According to the Pew Research Center, over half of the nation's total population growth came from people of Hispanic/Latinx heritage. All told, 18% of the entire U.S. population now identifies as Hispanic and/or Latinx. And this growing population also represents an increasingly enticing consumer base for brands to reach. According to eMarketer, Hispanic Americans…

Posted on December 14, 2020
By Matt Kaplan

25

November

Mobile’s Role in the 2020 U.S. Presidential Election

With the 2020 U.S. election largely now in the books (barring recounts, runoffs and court cases, of course), what role did mobile and apps play in how consumers following the news, coped with stress and stayed on top of current events before and after Election Day? That’s what we wanted to find out. By taking a look at mobile app habits and install trends around November 3, 2020, we can see what Americans were doing during this momentous period. Using Apps to Follow Election…

Posted on November 25, 2020
By Matt Kaplan

27

October

Mobile's Role in Cold and Flu Season Shopping

In the United States, the fall and winter months are peak times for the common cold and the flu. This year, however, the cold and flu season will look very different for two main reasons: The COVID-19 pandemic adds a distinct wrinkle to the 2020-2021 cold and flu season. As the U.S. Centers for Disease Control and Prevention has noted, “Because of the COVID-19 pandemic, reducing the spread of respiratory illnesses, like flu, this fall and winter is more important than ever.” …

Posted on October 27, 2020
By Matt Kaplan

26

October

The Festive Season Guide for In-App Marketers | 2020

With festivities now in full swing, both consumers and brands are looking to make the most of their unspent budgets. This gives app marketers a rare opportunity to flex their creative powers and analytical skills, as they eagerly look towards winning the festive Indian shoppers. We partnered with our friends at Branch to share top insights on how India’s 2020 Festive Season is poised to be unlike any other. Read on to learn more!

Posted on October 26, 2020
By Team InMobi

21

October

Why Retailers With a Clear App Strategy Will Win in This Market

Retail brands have an especially tough road in front of them – and that’s even before considering the damage wrought by COVID-19. E-commerce, fast-shifting consumer habits, mobile showrooming, rising costs and more have all dramatically upended the retail landscape. So what can retailers do to more effectively ensure their survival despite these short-term and long-term trends? Increasingly, the answer lies in mobile apps. The Many Benefits of…

Posted on October 21, 2020
By Team InMobi

16

October

Mobile Insights with InMobi: Understanding Growth Marketing Trends with Navin Madhavan

In this latest edition of our podcast series Mobile Insights with InMobi, Navin Madhavan, VP, Growth Platforms at InMobi talks about the current state of growth marketing, top trends in growth marketing in North America and APAC, how small businesses can get ahead, and what the future holds for growth marketers. We bring a sneak peek into the highlights of the podcast in this blog. Be sure to tune in today! LISTEN IN Growth in a Post-pandemic World The pandemic has changed the way in which…

Posted on October 16, 2020
By Team InMobi

15

October

Top Retail Mobile App Statistics You Need to Know in 2020

With the critical holiday shopping season approaching in the United States, here are the key retail mobile app statistics you really need to know. By answering these questions, we take a deep dive into the habits and actions of these smartphone users. 1) Who Are These Mobile App Users? For a deep dive into who was using the top retail Android and iOS apps, we turned to the data. Specifically, we used InMobi’s first-party mobile data to look at…

Posted on October 15, 2020
By Matt Kaplan

13

October

Why Retail Advertising Should Be Mobile First in 2020

In both the short term and the long term, retail advertising should be centered around mobile devices and mobile apps. Increasingly, it’s the best marketing strategy for boosting retail sales. To get a better sense of what potential buyers are looking for from retail stores, InMobi recently commissioned a survey using InMobi Pulse, InMobi’s mobile market research solution. The poll reached a diverse panel over 1,600…

Posted on October 13, 2020
By Team InMobi

08

October

How Video On Demand Apps Are Used Across Devices

To watch video content including movies and TV shows on their favorite video on demand apps like Netflix and Hulu, consumers have lots of different hardware options. These streaming services can be accessed through set top boxes, smart TVs, mobile devices, dedicated streaming devices like Roku and Apple TV and even gaming consoles. But of these options, which ones do American consumers prefer? Ultimately,…

Posted on October 08, 2020
By Matt Kaplan

25

September

How Brands Can Reach, Engage and Acquire Consumers During the Indian Festive Season 2020

The festive season in India is characterized by larger than life emotions, celebrations, get-togethers, and a lot of rituals. Right from the beginning of September till the end of the year, the festive celebrations continue, and there’s one thing that remains constant in all these four months – Shopping. Every year, the festive season in India experiences a massive spike in sales comprising of new product launches, exclusive offers and discounts. Marketers aim to achieve two brand objectives,…

Posted on September 25, 2020
By Team InMobi

23

September

How To Get The Best Results From Online Advertising Political Campaigns

As political advertising becomes more digital than ever before this election cycle, how can these political advertisers get the best results from their online advertising political campaigns? To find out, we turned to the voters. Using InMobi Pulse, InMobi’s mobile market research solution, we polled 4,200 Americans in August and September. Questions ranged from how they would vote and how they learn about candidates and the…

Posted on September 23, 2020
By Matt Kaplan

22

September

What Do Summer Shopping Habits Say About 2020 Holiday Shopping Trends?

The winter holiday shopping season in the U.S. remains the most important time of the year for many retailers, but what key holiday shopping trends will define the season this year? After all, amid the ongoing COVID-19 pandemic and overall economic uncertainty, the holiday season will look very different this year. To prognosticate on what the future may hold, let’s look to the recent past. We surveyed over 1,500 Americans this summer to see…

Posted on September 22, 2020
By Team InMobi

31

August

Comparing App Usage in Red Versus Blue Cities

As we’ve noted in our earlier post, people who live in Red states (areas more likely to vote for Republican politicians) use their mobile devices a little differently than people who live in Blue states (areas more likely to vote for Democratic politicians). We wanted to dig in on this a little further to see if we could identify similar trends on a city-by-city level. Especially in key swing states, how certain counties and cities vote could very well determine…

Posted on August 31, 2020
By Matt Kaplan

28

August

Can App Usage Predict Swing State Voting Patterns?

In this year’s U.S. Presidential election, the candidate who wins enough of the key battleground states will win the election. In 2016, those key swing states with Wisconsin, Michigan, Pennsylvania and Florida. And in 2020, those four states, along with Arizona, are widely seen as some of the pivotal swing states that will determine the fate of the election. How will those states votes? There’s no way for sure to know until Election Day in November,…

Posted on August 28, 2020
By Matt Kaplan

15

August

Marketing in the ‘New Normal:’ How Asia-Pacific is Gearing Up – Part III

COVID-19 has caused a major shift in the way consumers think, feel, and act. As a result, marketers today are re-evaluating their priorities and strategies to not only survive but thrive in a post-COVID world. What changes does it bring to the new normal in marketing? How are marketers staying on top of their game due to these transitions? Well, our survey of the top digital marketing leaders from Southeast Asia and India brings forth interesting facts in Marketing in The New Normal Report. …

Posted on August 15, 2020
By Team InMobi

07

August

Mobile Music Streaming Apps in 2020: Understanding U.S. Usage

There are now dozens of mobile music streaming apps available in the U.S., ranging from heavy hitters like Google Play Music, Slacker Radio and Amazon Music Unlimited to many more, including dozens of smaller offerings. Some are free while others cost up to $14.99 per month. Some focus on sound quality while, for other apps, other services offered might be music videos, curated playlists, family plans and…

Posted on August 07, 2020
By Matt Kaplan

22

July

How the Coronavirus is Affecting Consumer Behavior in the U.S. [New Report]

For a close look at how the coronavirus is affecting consumer behavior in the United States, InMobi has been conducting research on COVID-19 consumers since March, when the coronavirus pandemic first began severely impacting Americans. Now, all of our research is available to you in our latest report on U.S. COVID-19 Consumer Insights. Download it today to see how adults in the U.S. are really reacting during these times of uncertainty and social…

Posted on July 22, 2020
By Team InMobi

16

July

Understanding Current Buying Habits in the CPG Sector

The consumer packaged goods (CPG) industry, like all verticals, has been significantly impacted by the current reality of shelter in place in the U.S., but not all brands within the CPG sector have responded in the same way. Some have embraced mobile and apps, for example, while others are elected to lay low or partner with existing outlets. Among the various options available to CPG companies to…

Posted on July 16, 2020
By Matt Kaplan

14

July

How Were Americans Purchasing Groceries in June 2020?

When shelter-in-place orders were first issued in March throughout the United States, there was a profound shift in how consumers were purchasing groceries and other household essentials. Certain food items like flour, yeast and sugar were scarce as people sought to buy in bulk when possible, and lines were longer than normal at convenience stores/bodegas, grocery stores, pharmacies, supermarkets and big box outlets throughout…

Posted on July 14, 2020
By Team InMobi

26

June

Marketing in the 'New Normal:' How Asia-Pacific is Gearing Up – Part II

In the first part of this blog, InMobi pinned insights from industry leaders on the digital evolution, relevance of communication, data-led mobile insights, and creating lasting connections as a part of the ‘New Normal.’ Here are thoughts from a few more leaders on “Marketing in the New Normal.” Purpose-driven Advertising will Help Build Lasting Connections Eka Sugiarto, Head of Media – Indonesia and SEAA, Unilever “This pandemic is far from over and between now…

Posted on June 26, 2020
By Team InMobi

25

June

Marketing in the 'New Normal:' How Asia-Pacific is Gearing Up – Part I

Amidst the pandemic, marketers are finding unique ways to create new demand, redefine value chains, and deliver brand experiences. Marketers are embracing this disruption to repurpose their core marketing strategies that align with the new normal way of marketing, i.e. through digital evolution. The big question arises “How can Marketers scale their Marketing strategies in the ‘New Normal?’ InMobi brings…

Posted on June 25, 2020
By Team InMobi

27

May

Mobile Insights with InMobi: Rajat Wanchoo on The Needs and Requirements of Today's CMOs

Welcome to another edition of Mobile Insights with InMobi! This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world. For this interview, I sat down with Rajat Wanchoo,InMobi's Global Head for Channel Partnerships and Enterprise GTM, to discuss how chief marketing officers and other marketing leaders are navigating the current situation. In this 20-minute conversation,…

Posted on May 27, 2020
By Matt Kaplan

27

May

How COVID-19 Is Impacting Americans In May [Latest Mobile Survey Data]

For many Americans, shelter in place orders are now in their third month – and many of us may be stuck at home for many weeks longer. At this point, how are adults feeling about the present situation, and how are their behaviors and situations evolving? Since March, we have been surveyed Americans once a month (click here to see the March survey results, and here are the April survey results) using InMobi Pulse, InMobi’s mobile…

Posted on May 27, 2020
By Team InMobi

21

May

Identifying Target Audiences When Everyone is Sheltering in Place

During the present pandemic, the old ways of identifying target audiences for your marketing efforts may no longer cut it. All good marketing strategies need to be underpinned by quality data and insights, but how can you understand your target audience segments when many key behaviors and habits have shifted? Note: This is the third and final post in a three-part blog series. As the COVID-19 pandemic spreads and dramatically disrupts life as normal,…

Posted on May 21, 2020
By Matt Kaplan

20

May

Why In-App Marketing is So Critical Right Now

In the midst of literally everything happening in the world right now, in-app marketing may well be the last thing on your end – even if you’re in the mobile app marketing space. But, if you want to have a direct connection with both current and potential users, then you need to have a high quality in-app marketing campaign in place today. This was true in the past, but it’s especially the case today. Note: This is the second…

Posted on May 20, 2020
By Matt Kaplan

19

May

Why Understanding Consumers in the Moment is So Critical Right Now

How well are you understanding consumers right now, in this very moment? After all, even if you felt like you had your finger on the pulse of your customers (or your customer’s customers) in January, that knowledge may not be totally relevant or helpful right now. Note: This is the first of a new three-part blog series. As the COVID-19 pandemic spreads and dramatically disrupts life as normal, here are our thoughts on what our trusted customers and partners…

Posted on May 19, 2020
By Matt Kaplan

18

May

Americans are Turning to Apps for Entertainment During COVID-19

With most of us across the United States sheltering in place throughout March, April and May, we’re turning to mobile apps for entertainment. While stuck at home, many are turning to their mobile devices (iPhone, iPad, Android devices, etc.) to watch movie and TV show content, play mobile games and otherwise keep themselves entertained. But to what extent has the use of these kinds of mobile applications really changed of late? Which…

Posted on May 18, 2020
By Team InMobi

15

May

Understanding Online Grocery Shoppers and Food Delivery App Users During COVID-19

These days, more and more grocery shoppers are online grocery shoppers. And, a lot of this grocery ordering during the present pandemic is happening through apps. It’s not hard to see why these grocery delivery services are replacing the in-person trip to the grocery store for everyone from big city dwellers in New York City and Washington D.C. to suburbanites and small town residents. After all, why bother…

Posted on May 15, 2020
By Team InMobi

13

May

The Shift in the Indian Consumer Behavior Since Lockdown

Novel Coronavirus cases spreading across the nation have brought several noticeable changes in the way Indians think, shop, interact and live. We at InMobi took a deep dive into the shift in consumer behaviour using our Mobile Market Research Platform. The survey was conducted from April 2 to 6 with a sample size of 3116 smartphone users across India. The Overall Consumer Sentiment About the Coronavirus While awareness of the actual origin of coronavirus has increased by 4 percent, misinformation…

Posted on May 13, 2020
By Team InMobi

07

May

なぜ、カジュアルゲームが、ブランドセーフ環境であると言えるのか？

マーケッターにとってブランドセーフティへの関心は、ますます高まりつつあります。特に、目的がブランディングか、パフォーマンスであるかを問わず、世界中で、幅広い世代に支持を得ているブランド広告主にとっては、重要な問題です。ちょっとしたミスが、時として、重大な影響を及ぼすことになりかねません。…

Posted on May 07, 2020
By Team InMobi

06

May

Bagaimana Konsumen di Asia Tenggara Bereaksi terhadap Pandemi

COVID-19 telah mengejutkan dunia dan menciptakan masa-masa terburuk di sebagian besar negara di dunia. Di InMobi, kami menggali platform Audience Intelligent kami menggunakan sinyal data dan poligon lokasi yang kami set up di lebih dari 66.000 lokasi di Asia Tenggara untuk mengumpulkan wawasan tentang bagaimana konsumen merespons krisis ini di Malaysia, Singapura, Filipina, dan Indonesia. Kami juga melakukan survei konsumen untuk sampel sejumlah 1056 pengguna smartphone dari 24 hingga 28 Maret di…

Posted on May 06, 2020
By Team InMobi

04

May

Driving Meaningful Advertising During an Uncertain Ramadan

Ramadan is a festival of peace, celebration, and purpose - a time to grow spiritually. The holy month for Ramadan holds significant importance in people’s lives and the celebrations significantly impact the way they shop every year. Close to 60% of the population in Malaysia and 87% of the population in Indonesia are Muslims and that accounts for 250 million people celebrating the festival. Ramadan is a time for marketers to build meaningful connections with consumers and drive growth. …

Posted on May 04, 2020
By Rishi Bedi

04

May

The State of Programmatic Video in Asia: Q1, 2020

Programmatic is an ideal channel to acquire and engage users while providing them an immersive brand experience. Among ad formats that can be transacted programmatically, there’s truly one format that is gaining more mindshare among consumers and smartphone users: Video. In-app video advertising can truly captivate audiences at every stage of their journey. Delving into data from the InMobi platform, we unravel insights on the growing usage of video programmatic advertising across India, Southeast…

Posted on May 04, 2020
By Team InMobi

30

April

The Impact Of COVID-19 On Consumer Sentiment In The Middle East [Mobile Survey Data]

In March and April, the novel coronavirus has spread in Saudi Arabia and the United Arab Emirates (UAE), causing sudden disruption to daily life. To get a sense of how it is impacting people in both countries, InMobi ran a mobile survey using InMobi Pulse, InMobi’s mobile market research solution. The surveys ran from April 13-24 and reached close to 1,000 adults through their mobile…

Posted on April 30, 2020
By Team InMobi

27

April

Mobile App vs Website Statistics: How App Usage Compares to Mobile Web Visits in the United States

Looking for mobile app vs website statistics that highlights the differences between the users of mobile websites and apps? Be sure to download our latest report: Apps vs Mobile Websites: Understanding Their Users. DOWNLOAD NOW Top Insights on Mobile Apps vs Mobile Websites Here’s a sneak peek on some of the top differences across categories between the visitors of a mobile website and an app’s owners: App owners are more likely to be male than female, in most cases. Unlike with gender,…

Posted on April 27, 2020
By Matt Kaplan

24

April

How COVID-19 is Impacting Americans in April [Latest Mobile Survey Data]

Back in March, InMobi ran a mobile survey using InMobi Pulse, InMobi’s mobile market research solution, to see how Americans across the U.S. were reacting to the COVID-19 pandemic. Of course, a lot has changed across the nation since we first conducted this survey in March. So, what does the current landscape look like today? To find out, InMobi ran another mobile survey. This time, we directly surveyed over 1,500 adults in the U.S., asking them the same questions we asked back in March. The…

Posted on April 24, 2020
By Team InMobi

24

April

Mobile Insights with InMobi: Jobie Tan on Mobile Gaming during COVID-19

Welcome to our first ever edition of Mobile Insights with InMobi! This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world. For our very first interview, I sat down with Jobie Tan, InMobi’s Director of Business Development, to discuss the current state of mobile gaming during the COVID-19 pandemic. In our 18-minute conversation, we talked about why people are turning to mobile gaming apps…

Posted on April 24, 2020
By Matt Kaplan

22

April

How are Consumers in Southeast Asia Reacting to the Pandemic

COVID-19 has taken the world by storm and created unprecedented times in most countries across the world. At InMobi, we delved into our Audience Intelligence platform using data signals and location polygons set up in more than 66,000 locations in Southeast Asia (SEA) to gather insights on how consumers are responding to this crisis in Malaysia, Singapore, Philippines and Indonesia. We also conducted consumer surveys for a sample size of 1056 smartphone users from March 24 to 28 in Indonesia to gain…

Posted on April 22, 2020
By Rishi Bedi

21

April

The Role of Brands and Marketers in an Unprecedented Crisis

As the world come to terms with a new reality in the face of COVID-19, brands and marketers globally find themselves having to answer a difficult question - what should they be saying in these unprecedented times? Or, should they even respond? Do Consumers Want Brands to Stop Advertising? When Kantar recently surveyed more than 35,000 consumers, immediately after the World Health Organization declared COVID-19 as a pandemic, their expectations were clear: 75% of respondents believed that brands should…

Posted on April 21, 2020
By Rajesh Pantina

16

April

The Impact of the COVID-19 on Consumer Behavior in Australia

The rampant spread of COVID-19 has certainly changed the lifestyles of people across the world. At InMobi we’re able to give you near real-time insights on changing consumer behavior during the COVID-19 crisis from our 2nd party data (via our Audience Intelligence Platform). The analysis reveals the following trends derived through data signals captured by InMobi Location polygons, of which we have 87,000 across Australia: The customer footfalls in various places of interest Changes in the…

Posted on April 16, 2020
By Richard O'sullivan

10

April

Gen Z Consumer Insights: What Our Data Reveals [New Report]

In our latest mobile research report, we highlight select Gen Z consumer insights and show what this generation of consumers really cares about when it comes to their purchasing decisions and brand preferences. We’ve called out some key findings from our report below but for all of the insights, be sure to download the full report here: Gen Z Consumer Habits: What You Should Know DOWNLOAD NOW Understanding Gen Z Consumers: Report Highlights What do members of Gen Z from the United States care about?…

Posted on April 10, 2020
By Team InMobi

09

April

Impact of COVID-19 on the Consumer Behavior in India

Amidst the outbreak of COVID-19 in India, we delved into our InMobi platform insights and conducted mobile consumer surveys to understand the following factors: 1. Awareness levels on the pandemic in India 2. Changes in consumer lifestyle, shopping habits and preferences 3. The top stress busters for people at home The Need of the Hour is to be Aware Survey results state that most Indians are not aware of the cause, symptoms and the preventive measures that can be taken to avoid COVID-19. It is alarming…

Posted on April 09, 2020
By Vasuta Agarwal

06

April

COVID-19 Impact on Mobile User Behavior [App Install Insights]

The world is in the midst of an unprecedented global pandemic, as the novel coronavirus spreads rapidly. In the U.S., many state, county and city authorities have issued shelter in place orders to try to “flatten the curve” and prevent the number of new COVID-19 cases from spiking. For most Americans, the most dramatic and noticeable effect of COVID-19 has been social distancing. With people staying inside for weeks, many are turning to their screens for news, comfort, connection and more. For…

Posted on April 06, 2020
By Team InMobi

25

March

How COVID-19 is Impacting Americans [Mobile Survey Data]

Throughout February and March, the novel coronavirus has quickly spread throughout the U.S., causing sudden disruption to everyday life. To get a sense of the ways in which it is impacting Americans, InMobi ran a mobile survey using InMobi Pulse, InMobi’s mobile market research solution. The survey ran from March 19-22 and reached more than 2,500 people across the country. Over a confirmed third of all survey respondents were from the states that had the 10 most confirmed cases of COVID-19 as of…

Posted on March 25, 2020
By Team InMobi

03

March

Who Uses the Top Travel Apps and Mobile Websites?

There are dozens of travel apps now available (and even more travel-related websites) to handle every component of travel planning, enabling travelers to easily book flights, hotels, restaurants and much more. In fact, at least 67% of travelers now use apps at some point during a trip. But who specifically is turning to apps and mobile websites like Google Translate, Airbnb, Expedia and Zipcar? To find out, we turned to the data - specifically, InMobi intelligence solutions, which builds a holistic…

Posted on March 03, 2020
By Team InMobi

02

March

3 Key Brand Marketing Challenges in 2020 You Need to Know About

In 2020, there are lots of marketing challenges facing everyone from the biggest marketing teams all the way down to small businesses. But, we think there will be three issues that will have an outsized impact on brand marketing efforts in the U.S. in 2020: The 2020 Presidential Election The 2020 Summer Olympics Ongoing Concerns Around Privacy, Trust and Transparency But, just because these are issues that just about every marketer faces in 2020 doesn’t mean they need to derail all of your…

Posted on March 02, 2020
By Matt Kaplan

02

March

Are you Ramadan Rush Ready?

Ramadan ushers in a period of joy and celebration emphasised by the spirit of giving. This month also marks one of the busiest shopping periods of the year, resulting in a phenomenon commonly referred to as Ramadan Rush. How can marketers make the most of the Ramadan Rush in the mobile-first economy of Indonesia? We surveyed 1800 Indonesians using Pulse, InMobi's research and analytics platform to understand their top concerns this Ramadan. You can download the full version of our report here

Posted on March 02, 2020
By Sreeshna Sreekishan

10

February

Who Uses the Top AVOD Services?

In the world of streaming services, who is turning to ad supported video on demand (AVOD) services? To find out, we turned to the data. InMobi’s intelligence solutions build a holistic understanding of consumers across data sources ranging from InMobi Exchange, which reaches 1.6 billion users globally, to permissively-sourced deterministic first-party carrier data to stated feedback directly from the customers. In particular, we looked at the following video streaming services: Pluto TV Tubi TV…

Posted on February 10, 2020
By Team InMobi

03

February

Understanding the Hyper Casual Game Market

The hyper casual game market is one of the hottest spaces in the mobile app world today. The mobile gaming industry has been changed dramatically by the hyper casual genre, with these kinds of mobile games dominating the app download charts. Hyper casual titles typically feature very simple game mechanics, making them easy for just about anyone with a mobile device to figure out and play. In this space, game development is usually streamlined too, making it relatively easy to make and market these…

Posted on February 03, 2020
By Team InMobi

20

January

Understanding The C2C Mobile User

Thanks to the rise of services like eBay and Craigslist, it’s easier than ever for people to sell whatever they have at home - and to bypass stores completely and buy anything from furniture to toys and everything in between directly from peers. But how has the consumer to consumer (C2C) ecosystem evolved in the mobile era? How have smartphones and tablets disrupted peer-to-peer buying and selling? As with most content consumption, the C2C marketplaces have found strong growth in apps, where they…

Posted on January 20, 2020
By Team InMobi

06

January

Chocolate Consumption Trends 2020 [Mobile Market Research]

In the U.S. overall, what are the major chocolate consumption trends that the major players in the chocolate industry need to know about today? What does the competitive landscape really look like for the world’s biggest chocolate companies? To find out, we polled hundreds of people throughout the United States using InMobi Pulse to get their opinion.How The Key Players Fared In Survey Results In the U.S. in particular, why do people buy chocolate? What do they look for, and how do they determine…

Posted on January 06, 2020
By Matt Kaplan

23

December

What's Healthy to Eat for Breakfast? Americans Chime In [Survey Results]

Have you ever wondered what's healthy to eat for breakfast? You’re far from alone. There are so many options out there that it can be hard to determine what foods to eat to start your day. Is peanut butter on gluten-free 12-grain bread okay, or is a nut butter like almond butter a better choice? How about chia seeds or cottage cheese or boiled eggs? Complicating matters further is the fact that not everyone agrees on what healthy breakfast foods look like. Some people are mostly concerned about…

Posted on December 23, 2019
By Matt Kaplan

18

December

Who Uses the Top Soccer Apps? An Investigation

In the United States, who is so passionate about soccer (or football, as it’s known everywhere else) that they have the top soccer apps on their mobile devices even when the World Cup is years away? To find out, we turned to InMobi Pulse. InMobi Pulse builds a holistic understanding of consumers across data sources ranging from the InMobi ad exchange, which reaches 1.6 billion users globally to opt-in sourced deterministic first-party carrier telco data. Using our high-quality, data sources, we…

Posted on December 18, 2019
By Team InMobi

09

December

The Role of Mobile Apps in the U.S. Pharmacy Space

The pharmacy space is a $312.6 billion market in the U.S. Between 2014 and 2019, pharmacies will have grown by almost 3% overall. These stores are critical not just for dispensing necessary drugs and pharmaceuticals but also for supplying a wide variety of basic household goods. The pharmacy is now, by and large, the ultimate convenience store. While the space is growing, it’s not without its challenges. Why bother going to a physical drug store location when you can get both basic necessities…

Posted on December 09, 2019
By Team InMobi

26

November

Who Uses Apps to Meet Their Fitness-Related New Year's Resolutions?

To meet their main New Year’s resolutions (and to stay on top of their health and fitness goals overall), many people turn to apps. There are hundreds of apps now available to help you keep track of your runs, access workouts virtually, monitor calories and overall stay on top of every element of your health routines. In fact, in January 2019, some of the top health and fitness apps included MyFitnessPal, among others. Who specifically uses these apps? To find out, we turned again to InMobi…

Posted on November 26, 2019
By Team InMobi

25

November

[New Report] State of Mobile Programmatic Ad Buying in Southeast Asia in 2019

Programmatic has been hailed by advertisers across the globe for its potential to streamline the ad buying process, while offering target audiences at scale. But what is its effect in Southeast Asia? To find out, we surveyed more than 50 digital marketers with the responsibility of media buying across leading brands and agencies in the region. The goal was to hear directly from those on the front lines about what they think about in-app programmatic advertising, to see if it’s understood well and…

Posted on November 25, 2019
By Team InMobi

20

November

Understanding the Modern American Beer Drinker

Americans drink a lot of beer - whether out with friends, watching sports or doing just about anything else. In 2018, brewers in the U.S. cranked out over 8 billion gallons of beer. There are now close to 7,500 breweries across the country, and the beer industry is now worth more than $114 billion. But, staying competitive in this market is not a foregone conclusion, especially for major U.S. beer brands. Overall beer sales in the U.S. dropped by almost 1% between 2017 and 2018, and both craft beer…

Posted on November 20, 2019
By Team InMobi

20

November

Drive Away from the Competition through Actionable Consumer Insights

To uncover what the modern car customer looks like, we looked at the data. We used cutting-edge market research and consumer insights solution InMobi Pulse to look at some of the biggest car research properties in the U.S., along with data on how people use the mobile apps of the major automakers themselves. We first looked at the common traits of those in the U.S. who already are customers of the world’s biggest car brands. This data was uncovered by looking at those who have apps indicating ownership…

Posted on November 20, 2019
By Team InMobi

14

November

2019 Mobile App Monetization Trends [New Research]

What are the biggest mobile app monetization trends of 2019 and 2020? Based just on media coverage alone, in-app header bidding is definitely on the top of the list. But is in-app header bidding actually part of the average app monetization strategy today? Last year, we surveyed dozens of app publishers, app development professionals and others in the mobile app advertising space to get their real opinion on in-app header bidding, mediation and many other topics. What we found was that while in-app…

Posted on November 14, 2019
By Team InMobi

23

October

The Festive Season Guide For In-App Marketers | 2019

Starting each September, India witnesses a 4 month-long festive frenzy each year. Marked by celebrations, parties, gifting, and of course, shopping, the Indian festive season provides marketers across the nation a golden opportunity with stakes like no other. With more than half a billion users accessing the internet via mobile, the right in-app marketing strategy can make all the difference. Check out our latest infographic in association with Branch, on how you can make the most of this festive…

Posted on October 23, 2019
By Sreeshna Sreekishan

30

September

Getting to the Root of the U.S. DTC Men's Shaving Market

Does this guy look familiar? How about this guy? Chances are good that either you or lots of people you know now have some sort of beard or facial hair. This may be great news to the beard aficionados among us, but it’s bad news for the makers of men’s razors. While men used to shave 3.7 times a month on average, that has recently fallen to 3.2 times a month, according to Gillette. As a result, between 2014 and 2018, the men’s shaving market contracted by more than 11%. In August…

Posted on September 30, 2019
By Team InMobi

02

May

8 Tips for Finding your Best Target Audience in Advertising

Finding the best target audience in advertising and marketing campaigns is crucial for all business owners and marketing leaders. After all, there’s little point in focusing on the particulars of a brand message for a product or service if you don’t know who you should be talking to. Why bother generating brand awareness with people who have no desire to buy what you’re selling? So how do you find and reach your ideal target audience in advertising? To help you reach your targeted goals, just…

Posted on May 02, 2019
By Team InMobi

05

November

6 Things You Need To Know About In-App Header Bidding

In-app header bidding is all the rage today.¹ But is it worth the hype? We polled scores of app publishers and their demand partners to find out. LEARN MORE Download our full report for the complete findings of our survey, along with exclusive data from our network. Based on our research, here are six key takeaways:1) The App Monetization Status Quo Isn’t Working The current approaches that apps are commonly taking in regard to ad monetization are just not cutting it anymore. In particular, our…

Posted on November 05, 2018
By Matt Kaplan

15

October

InMobi Pulse – Making Market Research “Do it Yourself”

“Research is the starting point of marketing. Without research, a company enters a market like a blind man.” - Phillip Kotler, Distinguished Author and Professor of Marketing It’s true that marketing starts and ends with understanding the customer. But marketing to consumers today is different from what it was like in 1999, when Kotler wrote ‘Kotler on Marketing’. From A/B testing to the popularity of “Agile Marketing,” marketing and marketing tools have evolved to new levels of sophistication…

Posted on October 15, 2018
By Iman Kalyan Pande

09

August

Hello Brands! Are You Feeling The Pulse Of Your Customers?

There are 3.7 billion smartphone users in the world. And, more than half of them use mobile for upwards of 3 hours every single day. With such a colossal scale of reach and depth of user engagement on mobile, it is safe to say that the bulk of any brand’s customers are on mobile, all the time. Mobile has become an average consumer’s native screen and is central to many facets of her life: content, social media, shopping, gaming, entertainment, and much more. It is surprising, nay counter-intuitive,…

Posted on August 09, 2018
By Jelam Bhatt

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