Deconstructor of Fun put a survey question to their audience of senior mobile gaming professionals after predicting that organic discovery on the App Store will die in 2023. The site’s editors proposed that “Discovery in the App Stores is dead. Featuring has little to no business impact.” Nearly 90% of 137 respondents agreed. App owners are clearly feeling the pinch with App Store discovery, particularly through featured and organic listings. The App Store is an increasingly saturated…
LTV is one of the most common app developer acronyms around. But for those who are new to the app industry, LTV stands for “Lifetime Value,” meaning the total app revenue that a user generates over their lifetime engagement. In other words, this is the projected value an app developer can anticipate from their users so they can optimize strategies to maximize revenue and profitability. Mobile app developers are always looking for ways to maximize the value of their users,…
In a fast-changing world with greater emphasis on data privacy, publishers are looking for new features to help them monetize their inventory more effectively. InMobi conducted a “Publisher Insights Study” in Q4 2022 to understand the changing priorities of our publishers in this evolving landscape. We reached out to 57 of our top publishers and asked them to rate our key supply-side product initiatives based on their priorities for 2023. Key Trends The Study showed…
Long gone are the days when the programmatic ecosystem was bracing up for the roll out of the General Data Protection Regulation (GDPR) in May 2018. Since then, we’ve seen a domino effect in the privacy realm where countries have announced or implemented new regulations one at a time. Today, 71% of countries across the globe have a data privacy legislation, showing that protecting consumer data has become of utmost importance in many countries’ governance. In regions like Europe,…
We are nearing the end of 2022, and consumers are experiencing their first post-pandemic holiday season. Earlier this year, eMarketer predicted that m-commerce would grow 24.8% in 2022 during the holiday period. Despite the predicted economic recession, there is still hope for publishers of all sizes and scale to make the best of the remaining holiday season and prepare for 2023. Here are five ways you can grow app revenue during the holidays: 1) Create More Ad Slots If you’ve…
We’ve partnered with Tenjin to produce a report focused on key aspects of the ad monetization market in October 2022. Top Countries by Ad Revenue for Both Android and iOS Tenjin’s data shows a healthy revenue and impression distribution between the two operating systems. Being a leading monetization partner for app developers across the world, it’s no surprise to find a mix of countries from North America, South America, EMEA, and APAC as our top revenue markets. …
This week, Apple rolled out the eagerly awaited fourth version of its privacy-preserving ad attribution framework SKAdNetwork (SKAN), which is summarized in detail here. The waiting game may have ended without warning and no practice round, but the good news is that the app performance media and measurement players who have embraced and aggressively invested in SKAN since its earliest days are already all-in and hard at work coming together to ensure that the residual gains SKAN 4.0 enables…
With the public release of iOS 16.1, Apple dropped a highly anticipated update to its privacy-preserving advertising attribution framework, SKAdNetwork (SKAN) 4.0. Its debut comes with a number of welcome changes announced during Apple’s Worldwide Developer Conference (WWDC) in June ’22, as well as a few new surprises. Here’s a breakdown of the highlights and what it all means for the iOS performance advertising ecosystem. SKAN 4.0 Went Fully Live With All Announced…
It’s that time of the year again. Back-to-school, preparing for Q4. This is a huge opportunity for publishers to monetize their ad inventory. While back-to-school campaigns are in full swing, brand advertisers have also started planning future campaigns for the last half of the year, aiming to increase sales during events like Halloween, Black Friday, Christmas, and New Year’s Eve. Holiday advertising presents…
As the mobile ad tech industry continues to create innovative and future-proofed ways of offsetting the effects of Apple's ATT framework and preparing for Google’s upcoming Privacy Sandbox, today’s app developers and advertisers are under increasing pressure. From both sides of the ad tech ecosystem, they are respectively tasked with respecting consumer privacy preferences while also maximizing creative ad experiences, increasing measurability, and maintaining addressability to increase…
The last few years in the gaming industry have certainly been a rollercoaster. With pandemic-related challenges, supply chain issues, canceled in-person events, huge acquisitions and deals, and the boost in smartphone use overall, the mobile gaming world continues to exercise a masterful level of endurance amidst heightened change. Plus, it doesn’t hurt that the onset of Web 3, the Metaverse, and yes, the ever-volatile world of crypto introduced a new wave of ingenuity into gaming and mobile…
At InMobi, providing a seamless onboarding and account management experience for publishers is a top priority, and this begins with their interaction on the InMobi Customer Interface (CI). Last year, we launched a new CI, which offers a fresh look and feel as well as improved workflows to our managed publishers, with the intent to gradually move our way up to offer an extensive CI that meets the needs of both managed and self-serve publishers. With active feedback from our existing…
One of the main highlights of Google I/O 2022, Google’s annual developer conference, is the launch of the Google Play SDK Index, a public directory of the most popular SDKs used by apps on Google Play. We are pleased to announce that the InMobi SDK is one of the top SDKs listed in the “Advertising and Monetization” category. The index allows you to search for SDKs across categories and it provides insights on each SDK based on its usage data from Google Play to…
Previously on the blog, we covered the basics of rewarded video ads and the key things that publishers should know about this ad format. We are now digging deeper into why publishers should consider InMobi for their rewarded video monetization strategy. A Strong Contender to Banner and Interstitial While the nature of the app will highly influence the appropriate placement strategy, the adoption of high-impact formats among app developers has been undeniable. Rewarded video ads have…
Rewarded video is a highly effective ad format that more publishers should take advantage of. Why? Well, the answer comes down to science and basic human nature. This ad format also takes advantage of the documented success of video ads in general — but more on that later. Rewarded video operates on value systems established between a user and a game. You want to go to the next level? Acquire more in-game currency? Get a new accessory? Rewarded video ads are the ticket for users to get…
As an Indian-owned company, InMobi is strongly committed to Diversity, Equity and Inclusion (DEI). DEI is part of our core values, and as a truly global company, we want to help the mobile advertising ecosystem to be more inclusive. In June 2021 we launched a survey asking our publishers to self-identify if their business is owned by a member of a diverse community. We are now taking…
This is a guest post brought to you by InMobi in collaboration with MoEngage Ever since the pandemic hit in 2020, it significantly affected various industries across the globe. The in-app ecosystem however has seen a growth surge like no other, particularly in India and Southeast Asia. In fact, at the start of 2021, India accounted for 14% of the global app installs, only second to China. While categories like travel and hospitality and micro-mobility suffered, banking and finance, as well as E-commerce…
What can app publishers and developers do to stop bad ads from appearing in their apps? For guidance on how to keep fraudulent ads and bad actors at bay, be sure to download your copy of our new guide that we created with our partners at GeoEdge, How To Fight Bad Ads. GET IT NOW Here’s what you can expect to find in this eBook: Defining Bad Ads Why Are Bad Ads Problematic? How Prevalent Are Bad Ads? How…
Another year went by at a faster pace than we would have liked. And while the world braces for another wave of uncertainty, some things seem to be a bit easier to predict. It is time to look at some key trends that publishers will likely see in 2022. 1) Having An Identity Strategy Will Be Crucial Privacy is a long-term issue, and it…
These days, there seems to be no shortage of metaverse apps, both in the United States and across the world. And this list is growing seemingly by the day, as metaverse studios proliferate – and because it seems that marketing copy that includes the word “metaverse” is the easiest way to garner people’s attention. It seems everyone is all about life in the metaverse. With many new metaverse…
Our Customer Advisory Board (CAB) publishers focus group gathered five of our most strategic publisher customers across North America and the EMEA region to talk about how publishers can make the most of their first-party data. The goal was to get direct input on our data and identity vision, which is designed to help publishers scale, standardize and verify their proprietary data. Here is a brief overview of our key takeaways: Data collection…
The Turkish gaming market – so hot right now, especially in mobile. Just consider the latest headline-grabbing deals in the mobile game industry over the past few years: Rovio acquired Ruby Games for $10 million in August 2021. Dream Games closed a $155 million Series B funding round in 2021 that valued the company at more than $1 billion. Zynga bought Rollic Games for $168 million. Zynga bought Peak Games for $1.8…
Over 23,000 independent app developers, app publishers and studios leverage InMobi’s in-app ad monetization services. For these apps, InMobi is more than just one of many supply-side platforms (SSPs), ad networks and ad exchanges providing in-app ads from many nameless mobile app advertisers – rather, we are key to how they generate revenue and ultimately keep the lights on. For these…
At InMobi, we are committed to empower our app developer and publisher customers with platforms and tools that support their business goals, while also providing the best possible level of customer support. With this in mind, we are thrilled to announce the launch of our new publisher support portal. Our aspiration is to provide a full self-serve publisher platform where mobile publishers of all sizes can take control of their monetization…
In the last couple of years, the mobile advertising industry has witnessed publishers embracing in-app bidding over traditional ad waterfalls. Adding to this momentum, we are pleased to announce that InMobi is now available as an ad source with bidding on Google. Bidding is Google’s server-side bidding solution, through which multiple demand sources can bid simultaneously in real time for publisher’s inventory. This allows publishers to identify and earn…
Publishers are embracing in-app header bidding as their preferred monetization solution as advertisers have increasingly found more value in such inventory. This is a large shift from just two years ago when there was widespread scepticism on the role of header bidding in the in-app environment. It is our belief that this shift is now only going to gain steam, and we will be in a bidding-first ecosystem not before too…
25
July
It’s time to partner with the right bidding platform. With the pandemic restrictions being eased across the globe and businesses gradually re-opening, advertisers and their demand-side platforms (DSPs) have started planning ad campaigns to improve their brand awareness among the back-to-school consumers and office shoppers, to boost their overall annual sales. This is a huge opportunity…
Like everywhere else in the world, casual and hypercasual mobile games are all the rage in Japan. In a country that has played an outsized influence in gaming over the past decades, however, to see these kinds of gaming apps become especially popular in Japan is unique and worth exploring further. History of Gaming in Japan The biggest names in gaming worldwide, including Sony and Nintendo among them, are from Japan and have been around for decades. And in the 1980s, some…
For an in-depth look at the in-app advertising experience, especially in ever-popular mobile gaming space, and how it may change as a result of Apple's AppTrackingTransparency (ATT) framework, we recently sat down with Amnon Siev, the CEO and Co-Founder of GeoEdge, the premier provider of ad verification and transparency solutions for the online and mobile advertising ecosystem. What do consumers expect from the ads they see in app? The answer to this question differs from one…
For an in-depth look at the rise of mobile gaming in the United States, be sure to download your copy of our latest eBook, The Curious Case of Mobile Gaming. Download eBook Here’s what we highlight in this eBook: Why the number of people playing mobile games rose in 2020, and why the number of mobile gamers will rise further. Why major mobile game companies and indie game developers dominate the app…
With in-app header bidding being widely adopted by publishers across the globe in 2020, we are excited to kickstart the new quarter with InMobi’s integration with MoPub’s in-app bidding solution, Advanced Bidding. Advanced Bidding is the reimagination of header bidding for the mobile app environment, and is designed to help publishers more efficiently monetize their inventory by replacing the traditional ad waterfall with…
InMobi partners with iQIYI International, the leading on-demand video streaming app from Asia, to monetize its ad revenues and further its global footprint. Through InMobi Exchange, the leading mobile exchange, advertisers can reach out to audiences from a wide range of over 30,000 global apps with 90% SDK direct inventory. With the brand safety and fraud mitigation measures…
InMobi is excited to launch UnifID, a new solution which allows publishers to seamlessly integrate with identifiers of their choice with minimal hassles. With advertisers and marketers spending more than 20% of their marketing budgets on identity solutions, it has become imperative for publishers to integrate with multiple ID partners and provide ad buyers with acceptable identifier-based solutions. UnifID does…
Apps and mobile web are the building blocks of the mobile ecosystem, and both serve the mobile users well, in their own way. For instance, users browsing for content or searching for answers normally visit the web as it tends to be simple and fast due to its inherent linking structure and search functionality, but the same users turn to apps for a better user experience on an ongoing basis. This interchangeable use of apps and mobile web is driving a billion-dollar ad industry that both in-app…
Identity has been a hot topic for a while now in the ad tech world. While state-triggered regulations (GDPR in EU, CCPA in CA, etc.) have made user consent the king, the industry itself has also prioritized user consent, and that has made first-party data much more important than ever before. Let’s take the example of Apple’s AppTrackingTransparency (ATT) framework to understand this a bit more.…
With Apple’s App Tracking Transparency updates expected to roll out to iOS 14 devices soon, app publishers will now need to get users’ permissions before tracking their data across other apps or websites. We expect that the proportion of users opting in to user tracking will be low, and consequently, advertisers have a much smaller pool of addressable users on Apple devices. In light of this update, here are five things publishers can do…
As we step into the new decade, we delved deep into InMobi Audiences, to understand the behaviors and motivations of gaming audiences in Southeast Asia, only to unveil interesting facts that would enable marketers to leverage gaming as the right avenue to connect with their audiences. For a diverse region like Southeast Asia, with a variety of cultures, interests, and gaming preferences, we broke down the complex myths to bring forth the findings…
08
December
2020 Recap: Publishers See Big Gains with Ad Monetization, InMobi Exchange Grows 2X With over a trillion valid ad requests generated each quarter, InMobi Exchange grew by 200% between Q2 and Q3 in 2020. It’s a big leap for any supply-side platform (SSP) and the apps monetizing on the platform. It circles back to mobile ad monetization reaching new heights over the course of 2020. With the world’s leading advertisers…
28
October
The holiday season always is a huge opportunity for publishers and app developers to make the best returns from their ad inventory. Advertisers and their DSPs typically rely on the last three months of the calendar year to boost annual sales and increase ad spending to reach holiday shoppers. While the pandemic has resulted in a deceleration of traditional advertising spending, overall budgets have moved over more sharply to online…
28
October
Monetization SDKs are an important source of revenue for apps but integrating with the wrong SDK can cause irreparable damage to a publisher's hard work and reputation. The hard work put into building apps needs to be sustained with commensurate continual efforts to protect them from malicious activities including those that degrade user experience and that violate user privacy. We…
28
October
We are pleased to announce that InMobi is now a certified demand partner on the Prebid Server. Prebid provides an open and flexible integration option for app developers and publishers looking for a fair and transparent header bidding platform. Publishers who choose to implement their own Prebid Server on the cloud and those who depend on hosted or white labelled Prebid Servers can now access InMobi demand through our adapter,…
25
September
New SDKs for iOS 14 and Android 11 Apple and Google launched their latest mobile operating system versions, iOS 14 and Android 11, in September 2020. Changes to user privacy and the power to manage data is at the forefront of both releases. We recently released InMobi iOS SDK 910 and InMobi Android SDK 910 which are compliant with these OS changes. As such, we strongly recommend moving to our latest SDK to stay…
14
September
Nothing about 2020 has been anything close to normal. This has especially been the case for app publishers and their monetization teams. While app usage is up across many categories, some brands has curtailed ad budgets amid the overall economic uncertainty. So what can these app and ad ops teams do to put themselves in the best possible position going forward? To find out more, we recently chatted with Chas Castell and Ben Green from PubRev+, a premier independent…
29
July
InMobi is now directly integrated with MAX's in-app header bidding platform. This integration opens additional opportunities from the programmatic demand on InMobi Exchange, along with a huge improvement in day-to-day operational efficiency for app publishers currently using MAX as their mediation platform. Publishers on MAX can deploy our header bidding SDK and find near immediate improvement in the demand…
05
May
InMobi Exchange is now taking steps for a complete transition to first-price auctions, and we expect to complete the move in Q3 of this year to make a gradual transition for our demand partners. While demand partners tweak their bidding strategies to adapt to this change, we believe this will create an environment for advertisers and publishers to arrive at a fair and transparent auction that benefits all players in the…
This March will officially mark one year since the IAB Tech Lab officially launched Ads.txt for mobile apps. Long available to web publishers, including mobile web, ads.txt is a much more recent addition to the mobile in-app advertising. “Ads.txt is a simple yet effective step to drive transparency in the programmatic world. Considering that publishers and buyers have no direct contact with one another, both become susceptible to unauthorized reselling, counterfeit inventory and domain spoofing.…
17
December
In the mobile app space today, there are many different ways to succeed. Damian Gray, Director of Customer Success at Apptopia, uses a data-led approach to help those he works with not just survive but thrive in this arena. We recently sat down with him to learn more about his job, the mobile app industry and the ongoing evolution of mobile app measurement and tracking.Who are you and what do you do at Apptopia? My name is Damian Gray, Director of Customer Success at Apptopia. At a high-level, my…
07
August
In the world of digital advertising, here’s what companies need from their ad ops personnel. When it comes to mobile app ad ops, what’s really required from teams to ensure success? In this latest Whiteboard Wednesdays video, PubRev+ Founder Chas Castell goes over the three key components of good ad ops, highlighting everything from troubleshooting ad servers to how third-party consultants should work with clients to ensure success. Transcript Hello everyone. I'm Chas Castell. I’m the CEO and…
24
July
There are Few Drawbacks but Many Benefits of Header Bidding For App Publishers and Developers. For app publishers and developers looking to improve their ad monetization programs, there are many benefits of header bidding and only a few drawbacks. Header bidding has revolutionized how a publisher’s ad server works and overall monetization for web pages, opening up premium inventory on a publisher’s website through real-time bidding. And now that header bidding is available in-app, app publishers…
08
July
What do your mobile app user segmentation strategy look like? Are your segments based on deep insights and custom persona segments, or are you segmenting users based on just basic attributes like location and operating system? For app publishers and developers today, getting customer segmentation right is crucial. The days of a universal app experience for everyone are over, as today’s consumer expects personalized messaging, custom push notifications and other outreach efforts to all be based…
02
July
Guest PostIntroduction In-app advertising is a powerful method of both reaching new audiences and improving the performance of the ads you run inside your apps. Within your app, by adopting user-friendly ad practices that show customers more relevant ads and thus improve their experience using the app, you can increase your retention as well as your ad revenue. Here are four tactics you can employ to maximize the potential of your in-app advertising strategy.1) Implement ads unobtrusively Ads that…
18
June
Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. This puts them in a bind, as revenues stagnate and impact the overall business model. In-app mobile ad spend is growing; around 25% of all digital media budgets are now going towards apps, according to a recent survey commissioned by Forrester. But how is this rise impacting app publishers? According to research we conducted last…
17
June
A few months ago, the Interactive Advertising Bureau released two new standards, Sellers.json, and the OpenRTB Supply Chain Object, as a part of its continued efforts in building a more transparent ad tech ecosystem. Having released the ads.txt file with a similar goal in 2017, a question that naturally arises is what makes sellers.json different from ads.txt?Understanding Ads.txtAds.txt stands for Authorized Digital Sellers and is a publicly accessible file where publishers declare the sellers who…
30
May
Most major mediation platforms currently run on a waterfall setup, preventing publishers from maximizing their revenues and often contributing to latency and loss in revenue due to historical pricing models. In-app header bidding and pre-bid solutions have gained traction as a workaround to this. InMobi’s own pre-bid in-app header bidding solution, Audience Bidding, is one of the most innovative offerings in the market helping publishers to drive up both yield and also average revenue per user…
23
April
The mobile app economy has never been hotter. In 2018, people spent over $71 billion on apps, and downloaded apps 113 billion times worldwide. On the monetization front, in-app advertising remains ascendant. Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. And yet, all is not rosy on the monetization front. According to InMobi’s 2018 Header Bidding Research Report, 53% of app…
09
April
In order to maximize in-app ad revenues, it pays to have the best app monetization platform in place. But with lots of options out there, how do you choose the best one for your app? How do you make sure a chosen platform will bring in the best advertisers and most optimal revenue? Before choosing an advertising solution, be sure to ask these 15 crucial questions. 1) Who Do Their Monetization Solutions Prioritize? There are a lot of different players within the mobile app advertising ecosystem, from…
16
January
What are First Price Auctions, and how do they compare to other programmatic in-app advertising auction mechanisms? As an ad tech bidding strategy, what are the advantages and disadvantages of the first price auction bidding model? In this latest Whiteboard Wednesdays video, Ryan Gauss, InMobi’s Platform Product Manager, highlights the unique attributes of this type of auction in which the highest bidder wins. In the video, he also covers how this compares to other price models in which initial…
13
December
While desktop and mobile web monetization has already been thoroughly disrupted by header bidding, mobile apps haven’t gotten there just yet. Even though it seems at times like everyone from the world’s biggest ad platforms down to tiny ad networks was talking about in-app header bidding in 2018, actual adoption of unified auctions among mobile publishers, app developers and their programmatic demand sources was low. But, expect all that to change in 2019. In the new year, likely the entire mobile…
21
November
Is there a problem with second price auctions? While it has some good things going for it, it can - and has been - manipulated. In this latest Whiteboard Wednesday video, Ryan Gauss, the Platform Product Manager here at InMobi, explains how the highest bid can be secretly tweaked, alternatives to the second price auctioning model and what demand-side platforms (DSPs) need to know before selecting a supply-side platform (SSP) to work with. Transcript: Hello, and welcome to another edition of Whiteboard…
05
November
In-app header bidding is all the rage today.¹ But is it worth the hype? We polled scores of app publishers and their demand partners to find out. LEARN MORE Download our full report for the complete findings of our survey, along with exclusive data from our network. Based on our research, here are six key takeaways:1) The App Monetization Status Quo Isn’t Working The current approaches that apps are commonly taking in regard to ad monetization are just not cutting it anymore. In particular, our…
24
October
Watch Our Whiteboard Video About Second Price Auctions Among all of the mobile advertising auction mechanisms, perhaps few raise as many eyebrows as do second price auctions. Why is this price auction model used, and how does this type of auction differ from other options like an English auction? To answer these questions, check out our latest Whiteboard Wednesday video featuring Ryan Gauss, InMobi’s Platform Product Manager. This video covers: How, among all of the ad servers and ad exchanges,…
16
October
Before getting any app off the ground, it helps to have the ideal mobile app monetization strategy selected right from the get-go. That way, app revenue is well ingrained in the user experience. But, how do you determine how to monetize your app? Each app monetization model has its own pros and cons. What works for one app could be totally wrong and misguided for another one. So, among the various app monetization strategies out there, how do mobile app developers and app publishers decide what will…
20
September
Consistently, mobile marketing professionals struggle to accurately target their ideal customers, even through location based mobile ads. According to one recent report, which surveyed 2,000 marketers, 60 percent of respondents said they experienced difficulties with finding and reaching target audiences through mobile ads. LEARN MORE However, when done right, location based mobile ads can yield huge dividends for marketers, far greater than anything from word of mouth, content marketing or social…
19
September
WATCH VIDEO It’s now well known that app publishers can maximize their revenue through in-app advertising, but some of the mechanics behind the scenes within an in-app ad auction are not always well known about among the app developer community. Technologies like in-app header bidding and real-time bidding are involved, sure, but many app publishers often have questions about the specifics. In particular, one question we often here a lot concerns the price of in-app ads and how pricing within in-app…
11
September
As an app developer, you probably want to know how to enable monetization for your app. We’re here to help! LEARN MORE Here are the steps we recommend you follow when determining how you want to make money from your hard work.Step 1: Consider at the Beginning How You Want to Make Money. In the very early stages, it’s helpful to think about you want to make money from your app - assuming you actually want to be paid for all of your hard development work, of course. You could charge people for…
15
August
Is mobile ad mediation right for your app? For the typical mobile app publisher, opening up ad inventory is consistently a top monetization strategy. Close to half of all non-gaming apps and over 80 percent of mobile games leverage mobile advertising in order to increase revenue. But, just turning on advertising and then expecting lots of ad revenue to roll in is not always realistic. Enabling ad formats with the highest eCPMs like rewarded video helps, but sometimes the technology behind it all…
02
August
In-app header bidding and unified auctions are fairly new concepts for app publishers to utilize when monetizing their ad inventory. For those used to the status quo, trying out something new and “radical” can seem quite daunting.But, fear not! Many app publishers have already leveraged our mediation solution to great results. Just check out some of the reviews we’ve gotten on G2 Crowd:And if you ever run into issues with our mediation platform, our team is always on hand ready to help.Note:…
07
June
As noted business consultant Peter Drucker once famously said, “If you can’t measure it, you can’t improve it.” App publishers today now have dozens of metrics and key performance indicators to track, but are they the right ones? What if they aren’t getting a full and complete picture of monetization performance? In our latest Whiteboard Wednesday video, Andrew Gerhart, our VP of Publisher Platforms, highlights the limitations of standard waterfall metrics and how unified auctions provide…
24
May
Every industry is (unfortunately) full of jargon, and adtech is no different. Mediation, header bidding, monetization, waterfalls and open auctions have become hot terms of late, but what do they really mean? As new technologies and related terms emerge, lots of players have jumped into the fray with their own definitions. To help clarify matters, we’ve developed this handy list of metaphors to clear things up once and for all. Mediation = Highway How do you get from point A to point B? For most…
23
May
As mobile viewership habits further consolidate on a few big properties, publishers are finding it increasingly difficult to monetize their apps. It’s not that there isn’t money to be made - global mobile app revenues are expected to rise from $88 billion to $189 billion between 2016 and 2020 - it’s just that many apps are not effectively monetized. To the average publisher, a user is worth around $10. For Facebook, however, the figure is around $296. No wonder less than 0.01 percent of consumer…
17
May
As the mobile advertising industry continues to grow and become more complex, mobile ad mediation has emerged as a hugely beneficial new option for publishers. A mobile ad mediation platform helps publishers connect to multiple ad networks to maximize fill rates and increase revenue. The best way to earn more revenue from mobile in-app advertising is by increasing the number of buyers in your auction, and the only way to do that efficiently is by working with a mediation platform. Below are seven…
15
May
So you’ve been monetizing your mobile app for a while now and you heard about this thing called "mobile ad mediation." After doing some light digging on Google, you begin to realize that you’re missing out on opportunities to significantly increase your mobile advertising revenue and start to wonder what it’s going to take to get started with a mediation platform. Where do you even begin? But first, let’s be sure you have a clear understanding of mediation. What is mobile ad mediation? We…
09
May
The mobile ad space moves quickly. Terms and technologies like header bidding go from being basically nonexistent to being hot search terms in no time. Improved strategies and tactics take root. Apps that don’t stay on top of the latest and greatest in monetization may see advertisers leave and revenues fall off. As the app monetization space matures, it pays to know about the latest and greatest. To help you understand the core terms and technologies, we’ve created Everything You Need to Know…
02
May
Among publishers looking to monetize their apps, fewer terms are more trendy right now that header bidding. After all, if header bidding has been so successful on the browser side, why can’t it yield the same positives in apps? It can, so long as it’s done right. The problem is, how in-app header bidding is done by so many players today leaves a lot to be desired. As Chuck D once said, “Don’t believe the hype.” To help you get to the bottom of the matter, Andrew Gerhart, our VP of Publisher…
01
May
Thanks in large part to the rise of programmatic ad buying, waterfalls are becoming obsolete. But, for publishers, is in-app header bidding the solution to their monetization woes?
Instead of relying on old mediation approaches not fit for today’s app publisher realities, go with the best option out there: OpenAuction. Watch the video below to learn more about what OpenAuction is and how it can help you.
21
August
Consumers are increasingly using their mobile phones to work and play, and brands and retailers are responding to this behavior with mobile advertisements. According to eMarketer, in 2016, mobile advertisers spent $46 billion on ads. More than half of that money, $24 billion, was allocated to unseen browser ads. Consumers are spending 90% of their time on their mobile devices in apps, which means that browser-based campaigns are going unnoticed. In addition, mobile video has been proven to deliver…
15
August
Traditional television is quickly becoming an outdated medium thanks to the rise of mobile technologies. According to Google, YouTube reaches more 18- to 49-year-olds in the United States than any cable network . More than half of the traffic is from mobile devices. The average number of video views per day on the site is one billion, and people watch videos for about 40 minutes during every viewing session. Mobile is not only overtaking television. It is also catching up to desktop video viewing…
09
August
Updated June 28, 2019. Absolutely! Retargeting is totally possible on mobile, but is probably more complex than retargeting users on desktop. For the uninitiated, retargeting is the ability to serve ads across the web or in apps based on past user behavior on a company’s online property such as desktop/mobile website or app. Interested in setting up a mobile remarketing campaign using the world's first in-app programmatic buying platform that guarantees ROI and complete transparency? Reach out…
04
August
Dating app TrulyMadly has entered into an exclusive partnership with InMobi for ad monetization. The dating app, in partnership with InMobi, intends to help advertisers amplify their reach on mobile using a varied range of ad formats including native, interstitial and video. It enables advertisers to reach users using InMobi’s platform capabilities such as location-based targeting and engage them through formats such as video.Sharing her thoughts, Vasuta Agarwal, VP & GM, InMobi (India) said, “For…
15
June
Available in 7 Indian languages namely Hindi, Marathi, Kannada, Tamil, Telugu, Bengali and Gujarati, Trainman is the highest rated train app for Indian Railways. Trainman is the fastest app for PNR status prediction and a one-stop shop for all information and intelligence about Indian Railways. Having reached a million installs, Trainman turned to InMobi to address their biggest challenge - monetization. InMobi worked closely with Trainman to understand the app flow and user experience and chalk…
10
May
Established in 2009 Youzu Interactive is a global entertainment company with blockbuster games such as League of Angels, Youth of Three Kingdoms and Furious Wings. Youzu Interactive Co. Ltd. partnered with InMobi, the largest independent ad network in China, to acquire quality gamers for ‘Youth of Three Kingdoms ’ at scale. Download Case Study
03
April
InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from an InMobi hosted webinar on “How to make it big as a game developer in India,” where we were joined by Nextwave Multimedia, India’s most awarded app developer. India has emerged as one of the top 5 mobile gaming markets in the world…
12
October
Rewarded video is the perfect way for developers to integrate ads into their app that incentivizes the user with in-app coins or currency for watching the entire video. With rewarded video advertising, everyone wins. The user is rewarded with relevant goodies, the advertiser has the user’s undivided attention while the video ad is playing which results in higher performance and therefore, the publisher earns more revenue. Such user opt-in advertising experience brings superior user retention,…
20
September
This piece is the second and final part of the blog post series around rewarded video pro-tips for game developers. Here is the first part - The 6 Ultimate Pro-tips to Master Rewarded Video - Part 1/2 , in case you missed it. In the following sections we’ll introduce three additional tips to help gaming publishers ride the rewarded video monster wave like a pro monetization surfer: 4. Keep a close eye on the rewarded video results for diminishing effectiveness Rewarded video offers great returns…
22
September
In celebration of 9 years of continued success in the mobile ad space, InMobi launches Publishers’ Pulse, an interview series in which thought publishing leaders share their history, unique perspectives and outlook on the rapidly ever changing mobile tech industry. In this first edition, we sat down with Hussam Hammo, CEO and founder of Tamatem to learn more about the exciting gaming industry in the Arab world and middle east region where Tatatem is king. About TAMATEM Irene: What is Tamatem’s…
07
September
After “Mobile is Eating our World” it’s time for “Video is the new HTML”, and building on these thoughts of Benedict Evans, we at InMobi are proud to introduce the #WinWithVideo series which we kickstarted last week with a webinar (Download: Presentation, Video Recording) on the mobile video ads. This blog is part of the same series elaborating on types of video ad formats and creative trends prevalent in the industry. Full-screen Video Ads A full-screen video ad is…
26
August
We’re happy to announce that our friends at VisionMobile have just published the State of the Developer Nation report for Q3 2016 - the latest trends in the developer economy which you helped shape! The report includes insights and analysis based on responses from over 16,500 developers globally across multiple research areas including Mobile, Desktop, Cloud, IoT, and Augmented / Virtual Reality, as well as Machine Learning. It focuses on four major themes – each with its own visualization: Mobile…
24
August
Rewarded video is an incredibly popular and high performing ad format that never gets old. When implemented thoughtfully, rewarded video ads stand as the biggest revenue generator for many game developers, while also adding value to the core mobile game experience. At InMobi, upon completion of nine years of solid experience helping gaming developers from all over the globe getting started with in-app monetization and ongoing personalized 24/7 optimization, we would like to share six practical pro-tips…
25
April
We recently hosted an online hangout with India’s leading mobile-first companies, as part of the inDecode series, discussing what’s on everyone’s minds - Native Advertising. As part of the session, I also had an interesting Q&A with Jasjit Singh, Director of Product Management at Mobikwik, on his experience and insights on native ad monetization. Mobikwik is working to provide a mobile wallet for every Indian, and is an InMobi monetization partner.Me: Were you wary when beginning ad monetization?…
14
May
Rewarded video is the popular kid on the block - with visually immersive experiences and skyrocketing ROI. Deciding to use rewarded video is a no-brainer, but here are few key pointers to keep in mind to ensure you have a winning strategy. 1. Present Perfect: Ensure that the Placement and Reward are Correct Design the placement and virtual reward of your rewarded video in such a way that it both entices the user into interacting with the ad, and also serves the two orthogonal objectives of: Ensuring…
04
May
When you are pitching a journalist to write about your mobile app, shorter emails perform better. But if your email should only be a few sentences, what’s the best way to share more information? Include a link to a press kit. A press kit’s purpose is to make it easy for a journalist to write about your app. Imagine a tech journalist’s life. They are getting contacted many times a day by different app developers for the same reason. If they can't find information about your app, they might lose…
16
April
In the previous blog, we laid out the regional landscape for app developers in terms of share, app install costs and app earnings. We also explored the OS landscape across regions. In this blog, we move forward and explore the dynamics of a booming mobile app economy - factors driving mobile app growth and it’s interconnectedness with smartphone adoption. The story starts with smartphones, as it always does. For the first time ever, there are now more active mobile devices than there are humans…
01
April
With 2.6 million [1] apps available and 150[2] billion app downloads, Apple’s App Store and Google’s Play Store have come a long way since their 2008 launch. With more developers than ever before and smartphone penetration on a rise in emerging and developing countries, the mobile economy is booming. As developers pursue user acquisition and monetization strategies, many questions need answering. Which countries are driving growth? Which markets download the most? What OS has the majority market…
19
January
While the iOS App Store generated over $10 billion in revenue for developers in 2014, this money was spread thin - the number of apps grew by over 50% last year. The ever-changing developer ecosystem has created significant opportunities as well as threats for developers. Here is my list of the five critical changes that 2015 is poised to bring. I hope this helps you use these trends to your benefit this year! 1. 2015 will see the first few popular apps for wearables, and a lot of debate. Wearables…
19
December
Do only big budget games get featured on the AppStore? Is an iOS-first launch absolutely imperative to a game’s success? Do all successful games launch their trailers months in advance? There’s only one way to find out.Join the InMobi team as we try to separate fact from fiction in the world of mobile games.Every week, we’ll take one prevalent myth in the mobile gaming world, and pull it apart piece by piece. Our experts will do everything it takes (fires, wrecks, bloodshed etc) to unveil the…
15
September
InMobi is excited to have Paul Thind join us to head up our gaming business portfolio!Paul comes from Spil Games where he scouted the best IP and content from third party mobile game developers and publishers. Previously he served as CEO of Triggerspot Inc., an online and mobile games consultancy where he advised clients including Kongregate, 20thCentury Fox, Worldwide Games, Disney, Gaia Online, IGG and Traplight Games. Thind was also COO of Outspark and US CEO of Habbo Hotel.Paul says he’s stoked…
09
July
With the multiverse of apps available in the mobile ecosystem, managing and growing your user-base amongst your suite of apps is a challenging proposition. Apart from focussing on building beautiful apps, you also have to focus on the three pillars - user acquisition, retention AND monetization, and each pillar requires time and effort. There are several solutions to these challenges that work in unison to grow and maintain your user-base. One simple solution that works in retaining your users within…
07
July
With so many matches running into overtime and nail biting finishes ending with penalty shoot outs, it is no wonder that beer vendors have made a killing this year in the Brazil World Cup fever. But so have some of the mobile app developers. And I don’t mean just the game devs who built apps to report scores or football games like Fantasy Manager Football. There is no doubting the positive impact that a simple creative refresh can have on app install rates. Big advertising game studios like…
26
June
70% of marketers still don't know what it is, but according to projections, native advertising will account for nearly $3 billion in spend by the end of this year. This is a powerful statistic, and one that we explored in depth at the IAB’s Advertising Technology Marketplace in New York. Titled 'What’s Native Got to do With It?', the town hall discussion was moderated by Kaylie Smith, Rubicon Project’s Head of Seller Cloud, and the IAB’s Director of Industry Initiatives, Carl Kalapesi. It…
17
June
Using mobile ads to monetize is an integral part of the mobile apps ecosystem today, with a large number of developers relying solely on advertising revenue to sustain their businesses. For this purpose, certain unique device-level identifiers are sent to ad networks to allow them to serve targeted and more relevant ads. Apart from better monetization, uniquely identifying devices is extremely important as it helps ad networks do conversion matching (attributing app installs to the source), frequency…
29
May
Desktop advertising has come a long way from the first banner Ad in Oct 1994. As display advertising evolved and matured, there eventually arose the need to move away from segment-based buys to very-fine grained individual buys. Programmatic buying empowered marketers to achieve the efficiency desired, growing disproportionately with the rise of display advertising. Interesting as it seems, mobile advertising adapted itself to the ways of the display advertising world. Consequently, early mobile…
06
May
With a strong emphasis on user privacy, the mobile app ecosystem has gone through several changes over time (such as deprecation of UDID, MAC address and so on). Recently, Apple introduced certain updates to their app submission guidelines wherein each developer must declare their intended usage of the Identifier for Advertising (IDFA) and respect Apple’s Limit Ad Tracking requirement. InMobi respects user privacy and its SDK is in compliance with all of Apple’s policies.What is IDFA?The Advertising…
02
May
インモビジャパンの篠原です、今回からこのブログを通じてインモビのプロダクト紹介や、スマートフォン広告のグローバルトレンドなどお伝えしていこうと思っています。初回は、インモビが先般リリースしたネイティブ広告について、紹介していきたいと思います。…
29
April
We at InMobi often use the phrase “10x thinking” when set strategic goals or validate ideas. Its a way of saying we believe in going after problems that are 10X harder to solve. It also means we don’t believe in doing incremental improvements. Improving the user experience for mobile ads is one of them. Late last year we took an ambitious goal of improving the ad experience on mobile devices by 10X. The march towards that goal started with a committed effort to build the most advanced…
29
April
Over the last few years, one of the things that constantly bothered me was that we were powering an entire industry on the back of banner ads, which we never liked. InMobi has worked with more than 30,000+ app developers, fielded 4 billion+ ad requests per day, and helped them monetize their apps on the back of our best-in-class technology and global scale. However, along with helping developers monetize at scale, we also want to give users a great experience. So, early last year, we decided to disrupt…
15
April
Before we take a deep dive into native ads, let us understand first what native ads are. Q: Why would you want to show Native Ads? If you are an app developer looking to monetize your app by display advertising, but want to customize ads according to your app’s look and feel, then native ads are what you should be after. Q: What are InMobi Native Ads? InMobi Native Ads are mobile ad units that have been adapted to an app’s appearance and behaviour, providing users with a seamless experience.…
We at InMobi are working constantly on our products to make them better and easier to use for our developers. In our pursuit to provide the best solutions for the developer community, we are pleased to launch the private beta of our new user behavior driven monetization and acquisition platform! This platform leverages our global reach and big data expertise to bring data driven marketing expertise in your hands. From audience intelligence to smart monetization strategies, this will be a comprehensive…
In our earlier blog post , we talked about 3 mistakes developers commonly make. Ad monetization on tablets can potentially jump 3-4 times when these mistakes are eliminated or rectified. In this blog we focus more specifically on Android apps and a couple of tricks to optimize them for tablets. The fragmentation of devices on the Android platform across the of continuum form factors, resolutions and OS versions can make the task of selecting and requesting the right slot size seem fairly daunting.…
At InMobi we are constantly working on making it easy for our customers/partners to integrate faster and make life easier. We are very excited to share this with all of you (and as always look forward to your feedback and suggestions). Sending more information as part of an ad request improves monetization. As sending more information is not always easy, we have built a new tool, InMobi Diagnostics, to help you. With Diagnostics you can: Integrate faster Improve eCPM Integrating faster Developers…
Can you build brand awareness and engagement on your mobile? If this sounds like a familiar question, that's because it is exactly the debate the marketing industry had around online advertising just over a decade ago. We've clearly resolved the online branding and engagement argument and how. So take the premise of online brand engagement and turn it up to 11 and you'll begin to understand the potential of mobile brand engagement. Just as online advertising began with a cost-per-click model, mobile…
There are two really important things you have to do when adding adverts to your apps or sites. Don't piss off your users. Don't advertise your competitors. Luckily, InMobi gives you total control over the adverts that you display. Here's a quick walk-through to show you how to expertly manage what ads are shown. To start, visit My Apps / Sites in your dashboard, and click "Manage Filters". Category Filtering This is the easiest way to filter adverts. InMobi offers over 40 categories…
Our Mobile Insights Research team has partnered with GetJar to conduct a developer survey and we want to hear from you. The goal of this survey is to help us better understand your needs, so we can improve our products and better serve you. It should only take a few minutes of your time. To show our appreciation we are giving $75 in ad network spend to everyone who completes it. To take the survey please follow this link: http://mktg.getjar.com/AppMeter.html
This weekend our network saw a big increase in demand for mobile inventory, with demand for iPhone impressions leading the way. Memorial Day weekend is the first Federal holiday of the year in the U.S. and is often used as a benchmark to estimate holiday advertising demand for the remainder of the year. Here is a chart that shows the percentage increase in eCPMs for inventory, over the holiday weekend, versus the rest of the month of May.
InMobi's World Developer Fund 2011 is a new opportunity for developers to partner with us and earn even more money with advertising. The response last year was so successful, we put together a new program for 2011.
This year there is no limit to the fund. The other major difference is this time the fund has tiers. This means that the more traffic you bring InMobi, the more you can earn. For all the details please use this link: http://www.inmobi.com/developer/programs/
InMobi and MobiMastermind have partnered together to provide MobiMastermind users with a unique opportunity. With every transaction you make, InMobi will add an additional 10% bonus. For example:
If you transact for $100, the award bonus would be $10
If you transact for $1000, the award bonus would be $100
This offer will be available only for a limited time. Take advantage of this special offer by clicking this link: http://www.inmobi.com/affiliates/mobimastermind/?ref=ias_mast
InMobi will be attending and sponsoring two different events tomorrow night. One in San Francisco and the other in Silicon Valley. Details can be found below: Apps Faceoff Date: August 25, 6:30pm to 9:00pm Location: PariSoma Loft, 1436 Howard St. (at 10th) in San Francisco. www.parisoma.com Amit Gupta, Co-founder, VP of Business Development will be a guest Judge for the Apps Contest. InMobi will award $250 of in-Network spend to the winning app. Silicon Valley Android User Group Date: August 25,…
