05

May

First Price vs. Second Price: Why InMobi’s Move to First Price is Good for Buyers

InMobi Exchange is now taking steps for a complete transition to first-price auctions, and we expect to complete the move in Q3 of this year to make a gradual transition for our demand partners. While demand partners tweak their bidding strategies to adapt to this change, we believe this will create an environment for advertisers and publishers to arrive at a fair and transparent auction that benefits all players in the advertising value chain....  But what is the real motivation to make this shift?  Second Price vs. First Price  In a world where supply-side platforms (SSPs), exchanges and in some cases publishers run nested auctions under different clearing schemes, it’s important to have all demand from bidders compete on an equal footing when the final auction is conducted.  Let’s understand this from two examples.   Winning bidder at SSP, undeservedly, loses the publisher side auction because of second price.  Winning bidder at SSP, deservedly, wins the publisher side auction because of second price.  In a first-price auction, winning bids get to compete at the final auction with the actual bid price they were willing to pay for the impression. In a second-price auction, their bids can become less competitive - some might

Posted on May 05, 2020
By Team InMobi

12

March

Celebrating the First Birthday of Ads.txt for Mobile Apps

This March will officially mark one year since the IAB Tech Lab officially launched Ads.txt for mobile apps. Long available to web publishers, including mobile web, ads.txt is a much more recent addition to the mobile in-app advertising. “Ads.txt is a simple yet effective step to drive transparency in the programmatic world. Considering that publishers and buyers have no direct contact with one another, both become susceptible to unauthorized reselling, counterfeit inventory and domain spoofing. First released in May 2017 - the ads.txt solution for website and mobile web publishers has seen tremendous success,” said Abhay Singhal, CEO of InMobi Marketing Cloud and co-founder of InMobi. Let’s take a look at its effect on the mobile ad tech space over the past 12 months. Calculating the Impact of App-Ads.txt on In-App Programmatic Advertising If nothing else, app-ads.txt has proven to be enormously popular among the app developers and app publishers that make money by offering up ad inventory. Already, close to 80% of the apps that InMobi works with have this text file available in their app store listings. This is impressive considering that at first, app-ads.txt could only be implemented in Google Play store listing and only later became available within all of the major app stores. Note: Need a quick reminder on how app-ads.txt works and why it’s beneficial? Check out this video featuring InMobi’s Sergio Serra to learn more:

Posted on March 12, 2020
By Matt Kaplan

17

December

Q&A with Apptopia's Damian Gray

In the mobile app space today, there are many different ways to succeed. Damian Gray, Director of Customer Success at Apptopia, uses a data-led approach to help those he works with not just survive but thrive in this arena. We recently sat down with him to learn more about his job, the mobile app industry and the ongoing evolution of mobile app measurement and tracking.Who are you and what do you do at Apptopia? My name is Damian Gray, Director of Customer Success at Apptopia. At a high-level, my team works with our customers to provide them with the app market insights they need to be successful. That could mean helping sales teams determine which app developers could be the best partners for their product, or it could be helping developers understand how other developers are executing, so they can benchmark and/or innovate. My team also helps investors make educated decisions leveraging mobile signals. I work with hundreds of different mobile-only and mobile-focused brands as well as public and private investors. Every day offers a new challenge for Apptopia customer success managers!Most companies understand what their performance is and how it's trending. What can they unlock through understanding their competitors and their market? Speaking specifically to apps, there are a ton of different tracking and measurement platforms available to companies so they can track and monitor their own internal data and progress towards their mobile KPIs; but

Posted on December 17, 2019
By Team InMobi

07

August

3 Key Pillars of Ad Ops [VIDEO]

In the world of digital advertising, here’s what companies need from their ad ops personnel. When it comes to mobile app ad ops, what’s really required from teams to ensure success? In this latest Whiteboard Wednesdays video, PubRev+ Founder Chas Castell goes over the three key components of good ad ops, highlighting everything from troubleshooting ad servers to how third-party consultants should work with clients to ensure success. Transcript Hello everyone. I'm Chas Castell. I’m the CEO and Founder of PubRev+. We are a mobile ad ops partnership company. What that means is we work with publishers to kind of fill in the gaps in their ad operations and help them make more money. And I'm here today with InMobi Whiteboard Wednesdays in a very intimate environment to talk to you about, how do we, when we think about ad ops, what really is ad ops? How do we want to talk about? How do we want to make sure all our bases are covered when we set up our ad ops department? And I have behind me a bit of drawing I did, so let's dive in.Highlighting the Three Components of Online Ad Ops Okay. So when we think about ad ops at PubRev+, we think about three main buckets, as shown by this very sort of sad triangle here. We think of the technical, we think of Operations and we think of Business Development.

Posted on August 07, 2019
By Team InMobi

24

July

Drawbacks and Benefits of Header Bidding for Apps [VIDEO]

There are Few Drawbacks but Many Benefits of Header Bidding For App Publishers and Developers. For app publishers and developers looking to improve their ad monetization programs, there are many benefits of header bidding and only a few drawbacks. Header bidding has revolutionized how a publisher’s ad server works and overall monetization for web pages, opening up premium inventory on a publisher’s website through real-time bidding. And now that header bidding is available in-app, app publishers and developers can more effectively ensure they are getting quality inventory in their available ad space and obtain better insights on their target audiences. Interested in learning more about in-app header bidding? In our latest Whiteboard Wednesday video, Chas Castell dives into the advantages and disadvantages of header bidding within app environments. Chas is the founder of PubRev+, a premier independent global consultative agency providing commercial optimization and strategic revenue creation for app publishers. He is a giant in the mobile ads industry (not just because he is 7 feet tall) and has previously worked for premium properties such as Warner Brothers, Scopely and TextNow. Transcript Hello old friend. My name is Chas Castell. I'm the CEO and Founder of PubRev+. We're an AdOps partnership company. What that means is we work with publishers to increase their ad revenue by filling in gaps in their ad operations processes, and I'm here today at the InMobi offices to talk to you about the advantages

Posted on July 24, 2019
By Team InMobi

08

July

What You Can Do With Refined Mobile App User Segmentation

What do your mobile app user segmentation strategy look like? Are your segments based on deep insights and custom persona segments, or are you segmenting users based on just basic attributes like location and operating system? For app publishers and developers today, getting customer segmentation right is crucial. The days of a universal app experience for everyone are over, as today’s consumer expects personalized messaging, custom push notifications and other outreach efforts to all be based on their user behavior. In order to meet these rising expectations, app publishers need a lot of high-quality data at their disposal. Thanks to the proliferation of high-quality app analytics tools along with the rise of platforms like Audience Bidding that uses carrier verified data to drive not just higher yield but also generate in-depth insights, app publishers and developers have the intelligence they need. LEARN MORE Here are four ways to use deep audience insights to your benefit:Step 1: Create Segments of the Most Valuable Parts of your Customer Base to Advertisers Not all of your users are the same. This is an obvious statement, of course, but are you taking this to heart in your monetization strategy? Advertisers are willing to spend more money to reach certain people. Through more accurate mobile intelligence, you can determine precisely who those individuals are. This knowledge can then inform everything from ad pricing to user acquisition and everything in between. Publishers today have complete

Posted on July 08, 2019
By Team InMobi

02

July

How to Implement In-App Advertising in Your App to Attract and Convert Users

Guest PostIntroduction In-app advertising is a powerful method of both reaching new audiences and improving the performance of the ads you run inside your apps. Within your app, by adopting user-friendly ad practices that show customers more relevant ads and thus improve their experience using the app, you can increase your retention as well as your ad revenue. Here are four tactics you can employ to maximize the potential of your in-app advertising strategy.1) Implement ads unobtrusively Ads that interrupt the app can sometimes annoy the user. It is hard to feel positive about an app that intentionally wastes your time. Integrating ads does not have to mean inconveniencing your customers however. Instead, following these simple rules will prevent unnecessary interruptions to the experience: Don’t fill the screen with banner ads. Banner ads can be included without breaking the flow; however, there are a few potential pitfalls to avoid. Make sure ads don’t take up so much screen space that they inhibit use of the app or get clicked accidentally. Ensure the ad is clearly separated from menu buttons. With the best ads, little screen space is needed to get the viewer’s attention when a bold design is used. Consider displaying ads during loading screens. The great thing about loading screen ads is that they typically don’t interrupt the customer at all. That means you can utilize the full screen to display more detailed ads. This

Posted on July 02, 2019
By Team InMobi

18

June

How App Publishers Can Boost Both Ad Fill Rates and Average eCPMs

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. This puts them in a bind, as revenues stagnate and impact the overall business model. In-app mobile ad spend is growing; around 25% of all digital media budgets are now going towards apps, according to a recent survey commissioned by Forrester. But how is this rise impacting app publishers? According to research we conducted last year, more than half of publishers saw ad revenues decline or remain the same in the previous 12 months. This is a critical point, as over 50% of apps monetize through advertising. So what can developers and publishers — especially those small businesses — do to gain more revenue from demand sources and ad networks? Are there steps they can take to make sure all potential ad placements are filled and that every single ad unit is boosting the bottom line? To improve revenue and fill rates, follow these five steps:1) Implement an In-App Header Bidding Solution Header bidding solutions have helped to boost both fill rates and ad revenue on the desktop/browser side when they were first introduced a few years ago. Now that header bidding-like platforms are becoming available in the mobile app space, the technology is poised to help app developers and publishers see similar benefits. In-app header bidding solutions are initialized before the primary mediation and works

Posted on June 18, 2019
By Team InMobi

17

June

Understanding the difference between Ads.txt vs Sellers.json

A few months ago, the Interactive Advertising Bureau released two new standards, Sellers.json, and the OpenRTB Supply Chain Object, as a part of its continued efforts in building a more transparent ad tech ecosystem. Having released the ads.txt file with a similar goal in 2017, a question that naturally arises is what makes sellers.json different from ads.txt?Understanding Ads.txtAds.txt stands for Authorized Digital Sellers and is a publicly accessible file where publishers declare the sellers who are authorized to sell their inventory. The file is hosted on the root domain of the publisher, making it easily accessible for buyers who may want to verify the authenticity of the inventory they are buying. App-ads.txt is a version that caters specifically to apps and mobile OTT players. Let’s say a buyer is offered inventory from weatherbug.com via an exchange platform, they can verify the authenticity of the inventory by checking if the exchange is listed by looking for them at weatherbug.com/ads.txt.Sellers.json ExplainedWhile ads.txt is a publisher focused initiative, sellers.json is an opportunity for supply-side platforms (SSPs) and exchanges to bring further transparency to the ecosystem. Similar to ads.txt, sellers.json is a publicly accessible ledger used by SSPs and exchanges which contains details on the inventory they can rightfully sell. When combined together with ads.txt, buyers should be able to identify the final seller of

Posted on June 17, 2019
By Sreeshna Sreekishan

30

May

Header Bidding 2.0: Empowering App Publishers to Understand True User Worth

Most major mediation platforms currently run on a waterfall setup, preventing publishers from maximizing their revenues and often contributing to latency and loss in revenue due to historical pricing models. In-app header bidding and pre-bid solutions have gained traction as a workaround to this. InMobi’s own pre-bid in-app header bidding solution, Audience Bidding, is one of the most innovative offerings in the market helping publishers to drive up both yield and also average revenue per user (ARPU) by providing in-depth insights into their user base.Competition is Always a Good Thing In a header bidding auction, all inventory is made available to top advertisers and demand side bidders simultaneously. The increased competition means you always get the highest price for your ad space. No longer dependent on historical pricing models to determine the ranking within waterfalls, all demand sources are treated equally through a simultaneous auction. This effectively eliminates the pricing inefficiencies of maintaining a multiple call order system in your waterfall setup. 1) In-App Header Bidding Auction 2) Traditional Waterfall Setup However, the nature of the demand landscape provided to you by an in-app header bidding solution is equally important. Audience Bidding connects you directly to 70+ DSPs with a single SDK call, thereby boosting your inventory exposure. But why a direct connection?Too Many Cooks Spoil the Value Direct DSP connections will let you optimize and streamline your supply channel. As many publishers know, dealing with a large number of

Posted on May 30, 2019
By Neeraja Rajeev

23

April

Are You Leaving Ad Revenue on the Table? A Q&A with Chas Castell of PubRev+

The mobile app economy has never been hotter. In 2018, people spent over $71 billion on apps, and downloaded apps 113 billion times worldwide. On the monetization front, in-app advertising remains ascendant. Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. And yet, all is not rosy on the monetization front. According to InMobi’s 2018 Header Bidding Research Report, 53% of app publishers polled said that ad revenues had remained stagnant or decreased in the previous 12 months. While mobile in-app advertising is growing, not everyone is cashing in. So what can app publishers and developers do differently to better monetize their apps? For more, we turned to Chas Castell for sage advice. Chas is the founder of PubRev+, a premier independent global consultative agency providing commercial optimization and strategic revenue creation for app publishers. He is a giant in the mobile ads industry (not just because he is 7 foot tall) and has previously worked for premium properties such as Warner Brothers, Scopely and TextNow.Q: What are the biggest monetization problems that app publishers face today? There are a few. Interestingly enough the biggest challenge we see across the board that publishers face is resourcing. Often publishers know they should be monetizing with advertising, or they have a feeling that they are leaving money on the table with their current ads setup. The problem

Posted on April 23, 2019
By Matt Kaplan

09

April

How to Choose the Best App Monetization Platform for In-App Advertising

In order to maximize in-app ad revenues, it pays to have the best app monetization platform in place. But with lots of options out there, how do you choose the best one for your app? How do you make sure a chosen platform will bring in the best advertisers and most optimal revenue? Before choosing an advertising solution, be sure to ask these 15 crucial questions.1) Who Do Their Monetization Solutions Prioritize? There are a lot of different players within the mobile app advertising ecosystem, from agency trading desks and demand-side platforms to third-party verification providers, supply-side platforms and everyone else in between. When it comes to priorities and core areas of focus, each one will have slightly different wants and needs. Ideally, an app monetization platform is primarily focused on your revenue and retention goals, but isn’t adversarial with the myriad other supply chain players.2) Do They Specialize in Mobile Devices and Apps, or Are They Device Agnostic? Some monetization platforms aim to be a catch-all solution, encompassing websites, apps and even digital billboards and connected television sets. But as the old saying goes, “a jack of all trades is a master of none.” In the digital advertising space, there are significant differences between websites and apps - and even between mobile web and mobile apps. Often, it can be beneficial to choose a partner with deep expertise in your chosen realm.3) Do They Work with All Kinds of

Posted on April 09, 2019
By Matt Kaplan

16

January

First Price Auctions Explained [VIDEO]

What are First Price Auctions, and how do they compare to other programmatic in-app advertising auction mechanisms? As an ad tech bidding strategy, what are the advantages and disadvantages of the first price auction bidding model? In this latest Whiteboard Wednesdays video, Ryan Gauss, InMobi’s Platform Product Manager, highlights the unique attributes of this type of auction in which the highest bidder wins. In the video, he also covers how this compares to other price models in which initial bid prices aren’t always what advertisers pay out, and why switching to real-time initial bid auctions is not always so easy. Transcript: Hi, and welcome to another edition of Whiteboard Wednesday. My name is Ryan Gauss, and I’m the Platform Product Manager here at InMobi. And today we’re going to be discussing First Price Auctions, why they’re becoming more common and what the advantages and disadvantages of them are. So first off, why are First Price Auctions becoming more common? And the reason is, is that there is more transparency with them, and also it allows the DSP or the buyer or even bidder, depending on which term you want to use, to be able to compete more competitively in multiple auctions. So first off, let’s take a step back and just describe what a First Price Auction is as compared to a Second Price Auction. So in a First Price Auction, the highest bidder

Posted on January 16, 2019
By Team InMobi

13

December

2019 Trends: Header Bidding, Mobile Apps and The Future of In-App Ad Monetization

While desktop and mobile web monetization has already been thoroughly disrupted by header bidding, mobile apps haven’t gotten there just yet. Even though it seems at times like everyone from the world’s biggest ad platforms down to tiny ad networks was talking about in-app header bidding in 2018, actual adoption of unified auctions among mobile publishers, app developers and their programmatic demand sources was low. But, expect all that to change in 2019. In the new year, likely the entire mobile ad tech space will embrace this form of app monetization. Note: This is the third in our series on top trends for 2019. Our first post was on transparency, while the second predictions post focused on OTT. Stay tuned for upcoming blog posts all about what leading figures in the mobile advertising and marketing space think will become pervasive in the new year.What’s The Current State of In-App Header Bidding? Right now, relatively few app publishers, supply-side platforms and ad demand partners have embraced in-app header bidding to any real extent. In a survey we conducted in 2018, less than 40 percent of app publishers said they use in-app header bidding, while over half say they still leverage waterfalls. GET REPORT Why is this still the case? Primarily, it’s because many app publishers are using highly inefficient monetization strategies. For example, 14 percent of survey respondents said they use only use one ad exchange, while over 30 percent said they simply

Posted on December 13, 2018
By Matt Kaplan

21

November

Common Problems with Second Price Auctions [VIDEO]

Is there a problem with second price auctions? While it has some good things going for it, it can - and has been - manipulated. In this latest Whiteboard Wednesday video, Ryan Gauss, the Platform Product Manager here at InMobi, explains how the highest bid can be secretly tweaked, alternatives to the second price auctioning model and what demand-side platforms (DSPs) need to know before selecting a supply-side platform (SSP) to work with. Transcript: Hello, and welcome to another edition of Whiteboard Wednesday. My name is Ryan Gauss, and I’m the Platform Product Manager here at InMobi. And today we’re going to talk about flaws of second price auctions. In our previous Whiteboard Wednesday, we talked about second price auctions, what they are and how they work. And today we’re going to talk about different flaws in them, what some of the benefits are and weaknesses, and how they can be manipulated. So first off, let’s focus on the benefits of second price auctions. As we mentioned previously in our Whiteboard Wednesday, the main benefit of them is it allows bidders to bid high for the inventory they really want, with relatively low risk that they will end up paying that amount, because they’re only going to end up paying one cent over the second highest bidder. So what ends up happening the majority of the time is they pay a much lower amount than

Posted on November 21, 2018
By Matt Kaplan

05

November

6 Things You Need To Know About In-App Header Bidding

In-app header bidding is all the rage today.¹ But is it worth the hype? We polled scores of app publishers and their demand partners to find out. LEARN MORE Download our full report for the complete findings of our survey, along with exclusive data from our network. Based on our research, here are six key takeaways:1) The App Monetization Status Quo Isn’t Working The current approaches that apps are commonly taking in regard to ad monetization are just not cutting it anymore. In particular, our survey found that 53 percent of those polled said that ad revenues had mostly remained the same or had dropped in the last 12 months. And, an additional 24 percent said they didn’t or couldn’t track this. Further compounding these issues is ad latency, which negatively impacts revenue potential and the overall user experience. According to the report, 40 percent of respondents said it took a second or more for an ad to appear within the app once the call first goes out. That may not seem like much, but to increasingly impatient mobile app users it can seem like a lifetime.2) In-App Header Bidding Solutions Already are Proven Effective Luckily, a solution to these woes already exists. In-app header bidding and unified mobile ad auctions have become increasingly popular monetization options, and are already helping app publishers and developers more effectively optimize revenue yields while also delighting end users. To see just how effective unified

Posted on November 05, 2018
By Matt Kaplan

24

October

What is a Second Price Auction and How Does It Work? [VIDEO]

Watch Our Whiteboard Video About Second Price Auctions Among all of the mobile advertising auction mechanisms, perhaps few raise as many eyebrows as do second price auctions. Why is this price auction model used, and how does this type of auction differ from other options like an English auction? To answer these questions, check out our latest Whiteboard Wednesday video featuring Ryan Gauss, InMobi’s Platform Product Manager. This video covers: How, among all of the ad servers and ad exchanges, a winning bid is determined in a real time bidding-based second price bid auction. The benefits of truthful bidding. How advertisers and publishers view this bidding strategy. How price floors impact the minimum price a bidder pays. What happens when there are two winning bidders (i.e. two or more advertisers bidding the same price) and who pays the price of the ad in the end. Transcript: Welcome to another edition of Whiteboard Wednesday. My name is Ryan Gauss, and I’m the Platform Product Manager here at InMobi. And today we’re going to be discussing second price auctions, specifically what they are, how they work. So before we get into that, we want to talk about the originations of second price auctions. And they were originally based on what was called a Vickrey auction. Now this concept was then taken by Google and Yahoo! and their advertising products, and it was tweaked a little bit to where

Posted on October 24, 2018
By Matt Kaplan

16

October

How to Choose the Best Mobile App Monetization Strategy

Before getting any app off the ground, it helps to have the ideal mobile app monetization strategy selected right from the get-go. That way, app revenue is well ingrained in the user experience. But, how do you determine how to monetize your app? Each app monetization model has its own pros and cons. What works for one app could be totally wrong and misguided for another one. So, among the various app monetization strategies out there, how do mobile app developers and app publishers decide what will be best for the app and their target audience? After all, you’d likely rather focus on mobile app development, not app revenue. To help, we’ve compiled this handy guide to walk you through the pluses and minuses of the most common options out there.Option 1: The In-App Advertising Model LEARN MORE This is one of the most common - and most lucrative - mobile app monetization options available to mobile app developers and app publishers. Yes, we may be a little biased here, but the data backs us up. Non-gaming apps earn 76 percent of their revenue from native ads, banner ads and video, while gaming apps get 53 percent of their revenue from advertising. In comparison to other options, in-app advertising offers a few key advantages: Ad-supported apps are, more often than not, totally free to download. This helps to ensure more people likely download and begin using your app, to ensure

Posted on October 16, 2018
By Matt Kaplan

20

September

How to Find New Customers: Top Ways to Use Location Based Mobile Ads

Consistently, mobile marketing professionals struggle to accurately target their ideal customers, even through location based mobile ads. According to one recent report, which surveyed 2,000 marketers, 60 percent of respondents said they experienced difficulties with finding and reaching target audiences through mobile ads. LEARN MORE However, when done right, location based mobile ads can yield huge dividends for marketers, far greater than anything from word of mouth, content marketing or social media marketing. After all, it can be a great way to provide messaging and offers targeted to where people are, shop, live and work, ensuring creatives provide real value to key audiences. So why do mobile marketers have a hard time finding new customers? Why do they struggle to effectively target their customer base? Part of the issue is in how they approach location based marketing. But, by rethinking current approaches to customer outreach through mobile, marketers can more effectively use location data to reach and engage target audiences.Ways to Reach Mobile Device Users: Mobile App vs. Browser For too many marketers, mobile ads are mobile ads. It doesn’t matter where they run, so long as they appear on a mobile device. But, this kind of thinking is a recipe for disaster, especially in the realm of real time targeting. Mobile in-app advertising is a very different beast than mobile web advertising. These differences are especially stark with location and targeting. On mobile web, targeting occurs primarily through cookies,

Posted on September 20, 2018
By Matt Kaplan

19

September

How are Prices Set in an Auction? Determining CPMs in an In-App Ad Auction [VIDEO]

WATCH VIDEO It’s now well known that app publishers can maximize their revenue through in-app advertising, but some of the mechanics behind the scenes within an in-app ad auction are not always well known about among the app developer community. Technologies like in-app header bidding and real-time bidding are involved, sure, but many app publishers often have questions about the specifics. In particular, one question we often here a lot concerns the price of in-app ads and how pricing within in-app bidding really works. When ad networks are called, how much is determined by historical average versus a real-time assessment showing the ad network willing to pay more to reach a specific audience network in their auctions? Do high value advertisers ever pay more for high quality ad inventory? Do advertisers ever change their historical average CPMs? What about among the highest bidders? How do publishers access to establish an impartial and open auction over their ad inventory? What can be done to enable app publishers and developers to establish an impartial and open auction over every ad impression? How do you make sure an auction never overlooks a network? How do publishers ensure access to high quality ad demand? Ultimate, how are prices set in an auction? How do app publishers get to the root of the issue? To begin to answer these questions, be sure to check out our latest Whiteboard Wednesday video: Prefer to read instead

Posted on September 19, 2018
By Matt Kaplan

11

September

How to Enable Monetization for Your App

As an app developer, you probably want to know how to enable monetization for your app. We’re here to help! LEARN MORE Here are the steps we recommend you follow when determining how you want to make money from your hard work.Step 1: Consider at the Beginning How You Want to Make Money. In the very early stages, it’s helpful to think about you want to make money from your app - assuming you actually want to be paid for all of your hard development work, of course. You could charge people for the app itself, or you can include in-app purchases. Many apps go with advertising here, and for good reason. It’s fairly easy to implement, and it’s effective fairly quickly right out of the gate. Unless you know your app is going to be a massive hit quickly, enabling advertising can help you to make money even when you don’t have the biggest audience. But, it’s key to think about this early. That way, you can incorporate your chosen monetization plans into the heart of the app. Trying to shoehorn something in later on can be a recipe for disaster.Step 2: Determine Which Types of Ads Make Sense. If you go down the advertising route, think about what types of ads you want your users to see. Different ads provide very different user experiences, along with different payout rates. Most apps that

Posted on September 11, 2018
By Matt Kaplan

15

August

The Basics of Mobile Ad Mediation [VIDEO]

Is mobile ad mediation right for your app? For the typical mobile app publisher, opening up ad inventory is consistently a top monetization strategy. Close to half of all non-gaming apps and over 80 percent of mobile games leverage mobile advertising in order to increase revenue. But, just turning on advertising and then expecting lots of ad revenue to roll in is not always realistic. Enabling ad formats with the highest eCPMs like rewarded video helps, but sometimes the technology behind it all can be at fault. In particular, what if you need multiple server side and client side ad network SDKs to meet your revenue targets, ensure each ad request is successfully completed and have consistently high ad fill rates? To address this increasingly common scenario, many app publishers turn to ad network mediation. Having a quality ad mediation partner in place helps to resolve many issues top app publishers run into with ad-based monetization strategies. For one, it’s much preferable to have just one ad mediation SDK in place as opposed to multiple ad network SDKs implemented. Plus, it helps app publishers to get a handle on their ad revenue figures in close to real time. To learn more about the benefits of mobile ad mediation and why it helps publishers, check out our latest Whiteboard Wednesday video presented by Andrew Gerhart, InMobi’s VP of Publisher Platforms. Full transcript: Welcome to another Whiteboard Wednesday. My name is

Posted on August 15, 2018
By Matt Kaplan

02

August

What Do Publishers Think About Mediation?

In-app header bidding and unified auctions are fairly new concepts for app publishers to utilize when monetizing their ad inventory. For those used to the status quo, trying out something new and “radical” can seem quite daunting.But, fear not! Many app publishers have already leveraged our mediation solution to great results. Just check out some of the reviews we’ve gotten on G2 Crowd:And if you ever run into issues with our mediation platform, our team is always on hand ready to help.Note: None of these G2 Crowd reviews were paid for or solicited. These all reflect the genuine, honest opinions of our many happy mediation publisher partners.Interested in learning more about our mediation platform and trying it out for yourself? Drop us a line today to schedule a custom consultation!

Posted on August 02, 2018
By Matt Kaplan

07

June

Waterfall vs. Unified Auction Metrics: How To See The Whole Picture [VIDEO]

As noted business consultant Peter Drucker once famously said, “If you can’t measure it, you can’t improve it.” App publishers today now have dozens of metrics and key performance indicators to track, but are they the right ones? What if they aren’t getting a full and complete picture of monetization performance? In our latest Whiteboard Wednesday video, Andrew Gerhart, our VP of Publisher Platforms, highlights the limitations of standard waterfall metrics and how unified auctions provide you with a more complete picture of your monetization ecosystem. Not only do unified auctions yield higher CPMs and improve user experience, but they give you a wider and deeper view of your monetization landscape! Video Transcript: Welcome to another Whiteboard Wednesday. My name is Andrew Gerhart. I’m the VP of Publisher Platforms at InMobi. Today we're gonna be talking about metrics, the lifeblood of ad monetization. And the importance of transparent metrics versus standard metrics. So, to start, let's take a look at the standard ad call. You start off, the app makes a call to the SDK, the SDK makes a call to the ad server. Different platforms label this differently. It could be an ad opportunity. It could be an ad request. At InMobi, we call it an auction. So now we have one auction. Depending on the way that the buyer is integrated, where it’s server-to-server, TAG or SDK, where the buyer is called from

Posted on June 07, 2018
By Matt Kaplan

24

May

What Sotheby's and eBay Can Teach You About Unified Auctions and Mediation

Every industry is (unfortunately) full of jargon, and adtech is no different. Mediation, header bidding, monetization, waterfalls and open auctions have become hot terms of late, but what do they really mean? As new technologies and related terms emerge, lots of players have jumped into the fray with their own definitions. To help clarify matters, we’ve developed this handy list of metaphors to clear things up once and for all. Mediation = Highway How do you get from point A to point B? For most of us, you get in a car and drive to where you need to go. Roads and highways facilitate our travels. Mediation platforms operate on a similar premise, connecting ad networks and their advertisers with app publishers. Like a road, mediation platforms enable all sides to be connected. Mediation, like a highway, serves as the infrastructure bringing these companies together. To understand how mediation platforms work, it’s good to know why they exist. Most publishers - at least those serious about monetization - leverage the services of multiple ad networks (and their associated pool of advertisers). Some apps will use dozens of networks to fill all of their available ad space among all of their various end users. Mediation platforms provide publishers with a single pane of glass for managing all of their ad network partnerships, and getting ads purchased and placed from a wide array of advertisers. Instead of taking multiple small, local

Posted on May 24, 2018
By Matt Kaplan

23

May

Everything You Need To Know About Unified Auctions Today

As mobile viewership habits further consolidate on a few big properties, publishers are finding it increasingly difficult to monetize their apps. It’s not that there isn’t money to be made - global mobile app revenues are expected to rise from $88 billion to $189 billion between 2016 and 2020 - it’s just that many apps are not effectively monetized. To the average publisher, a user is worth around $10. For Facebook, however, the figure is around $296. No wonder less than 0.01 percent of consumer apps are financially successful. So what’s the solution? How can apps go from zeroes to heroes? For many, the answer to their monetization woes may be Unified Auctions. What is a Unified Auction? In a Unified Auction, all ad networks (and their associated advertisers) are given the opportunity to bid on an app’s available inventory all at the same time. No one network gets preferential treatment, and typically the highest bid wins. As soon as an app is opened, all networks are notified of ad placement availability and all of them bid in real time. Here’s another way to think about it: An auction at an auction house is a closed auction, while one occurring on a site like eBay is an open auction. At Sotheby’s or Christie’s, only a small number of people may know about a particular auction and would likely be invited to participate. In contrast, anyone in the world with

Posted on May 23, 2018
By Matt Kaplan

17

May

Seven Reasons Why You Shouldn't Ignore Mobile Ad Mediation

As the mobile advertising industry continues to grow and become more complex, mobile ad mediation has emerged as a hugely beneficial new option for publishers. A mobile ad mediation platform helps publishers connect to multiple ad networks to maximize fill rates and increase revenue. The best way to earn more revenue from mobile in-app advertising is by increasing the number of buyers in your auction, and the only way to do that efficiently is by working with a mediation platform. Below are seven reasons why the time to pay attention to mobile ad mediation is now: 1. Dealing With All Parties Within A Complex Landscape is a Waste of Time The ever-changing, overly complex advertising landscape is intense and full of different players, ranging from advertisers, media agencies, trading desks, DSPs, ad networks, SSPs and publishers, just to name a few. Savvy mobile publishers don’t navigate the ad tech landscape alone. Instead, they rely on the expertise of the mediation platform in their tech stack to help them increase revenue and stay focused on building/creating great mobile apps and content. This web shows the real complexity of the industry today: 2. More Bids with Less Work Mediation is the key to unlocking more bids for your mobile ad inventory. A platform that connects to multiple networks can bring you more buyers in an auction. What’s more, you can further increase your revenue yield by working with partners that offer

Posted on May 17, 2018
By Team InMobi

15

May

16 Mediation Questions You Need to Answer

So you’ve been monetizing your mobile app for a while now and you heard about this thing called "mobile ad mediation." After doing some light digging on Google, you begin to realize that you’re missing out on opportunities to significantly increase your mobile advertising revenue and start to wonder what it’s going to take to get started with a mediation platform. Where do you even begin? But first, let’s be sure you have a clear understanding of mediation. What is mobile ad mediation? We define mobile ad mediation as: “A mediation platform allows app owners to connect, manage and optimize multiple ad networks from a central location through one integration to their app.” Sounds simple, right? That’s because (shameless plug) with our platform, it is. All you need to do is add your app to our platform, select which of the 44+ networks you want to be integrated to your app, and download a pre-packaged integration kit. From there, you’ll be backed with world-class support and documentation (something the other guys don’t offer) and be on your way to more revenue. But, that’s enough about us. Here is a list of 16 mediation questions you need to answer before getting started. What partners are available? Can we control our waterfall/auction? Do I have to maintain a waterfall? How does the integration process work? Do you maintain the integration for each partner or do

Posted on May 15, 2018
By Team InMobi

09

May

What You Need to Know about Header Bidding and Mediation [EBOOK]

The mobile ad space moves quickly. Terms and technologies like header bidding go from being basically nonexistent to being hot search terms in no time. Improved strategies and tactics take root. Apps that don’t stay on top of the latest and greatest in monetization may see advertisers leave and revenues fall off. As the app monetization space matures, it pays to know about the latest and greatest. To help you understand the core terms and technologies, we’ve created Everything You Need to Know About Header Bidding and Mediation: Separating Fact from Fiction. This handy guide will walk you through everything you need to know about mediation, waterfalls, header bidding and unified auctions, including what in-app header bidding is and why you should know about it. Be sure to download the “Everything You Need to Know About Header Bidding: Separating Fact from Fiction” ebook today!

Posted on May 09, 2018
By Matt Kaplan

02

May

Whiteboard Wednesdays: How Unified Auctions and Header Bidding are Better than Waterfalls [VIDEO]

Among publishers looking to monetize their apps, fewer terms are more trendy right now that header bidding. After all, if header bidding has been so successful on the browser side, why can’t it yield the same positives in apps? It can, so long as it’s done right. The problem is, how in-app header bidding is done by so many players today leaves a lot to be desired. As Chuck D once said, “Don’t believe the hype.” To help you get to the bottom of the matter, Andrew Gerhart, our VP of Publisher Platforms, walks you through the ins and outs of the options available to publishers today. In this video, Andrew explains the downsides of both waterfalls, the most common monetization approach today, and the current standard approach to in-app header bidding, while also highlighting the myriad benefits of unified ad auctions. This is our first Whiteboard Wednesday video. Once a month, we’ll be whiteboarding the biggest trends, misnomers, technologies and approaches that publishers should know about. Be sure to stay tuned for the next edition of Whiteboard Wednesday soon!

Posted on May 02, 2018
By Matt Kaplan

01

May

OpenAuction Explained [VIDEO]

Thanks in large part to the rise of programmatic ad buying, waterfalls are becoming obsolete. But, for publishers, is in-app header bidding the solution to their monetization woes? Instead of relying on old mediation approaches not fit for today’s app publisher realities, go with the best option out there: OpenAuction. Watch the video below to learn more about what OpenAuction is and how it can help you.

Posted on May 01, 2018
By Matt Kaplan

20

September

Tilt, Tap, Pan, & Zoom Your Video With InMobi SDK 700

Here’s a question: what is more engaging - a monologue or a dialogue? We asked ourselves the same question while building our latest SDK. What would it take to deeply engage with users while keeping our promise to advertisers and publishers? That’s why we decided to build a platform that establishes a dialogue with the users by allowing them to interact using native mobile capabilities such as zoom, tilt, tap and pan. Six months (and several beers) later... We are pleased to announce InMobi’s iOS 11 and Android O-compliant SDK 700 which offers the most comprehensive programmatic video suite in the industry. The latest SDK from InMobi brings new and improved ad formats coupled with several under-the-hood changes improving the efficiency of internal APIs, simplifying integration and optimizing ad caching. So what’s new? [Industry’s First] Instant, Interactive Video Ads With the InMobi SDK 700, advertisers can now leverage the native mobile capabilities such as zoom, tilt, tap and pan to elicit user response. These Interactive Videos are VAST 4.0 compliant, instant experiences delivered via WebGL or HTML5/CSS3.0/JS. Playable Ads to Supercharge Video Monetization Increase your video monetization by adding InMobi Playables to the mix! InMobi Playables are lightweight, experiential ads which allow users to test drive an app before downloading it. At InMobi, we have seen Playable Ads boost user engagement by 2.5X. [Industry’s First] 1080p - True HD Video Experience With several under-the-hood enhancements, InMobi

Posted on September 20, 2017
By Mona Sharma

21

August

How to Write the Perfect End Cards for Maximum Mobile Engagement

Consumers are increasingly using their mobile phones to work and play, and brands and retailers are responding to this behavior with mobile advertisements. According to eMarketer, in 2016, mobile advertisers spent $46 billion on ads. More than half of that money, $24 billion, was allocated to unseen browser ads. Consumers are spending 90% of their time on their mobile devices in apps, which means that browser-based campaigns are going unnoticed. In addition, mobile video has been proven to deliver more than 10 times the engagement of banner ads. To get the most return out of their mobile video ad campaigns, retailers and brands should be adding "end cards" into their video experiences that capture consumers’ attention and persuades them to take action. The following are ideas for getting the most out of mobile video ads with end cards. hbspt.cta.load(2714195, '9764d9b2-b78c-4bc6-84c3-7dfb41b18a41', {}); Why are end cards important? End cards give the viewer something to do after seeing an advertisement. From an advertiser’s perspective, end cards provide a templated yet customizable rich-media experience for greater engagement. In fact, according to InMobi data, interactive end cards following a 15-second video drive up to 9x engagement over static banner ads. End cards are a way to increase engagement and keep viewers attentive until the very last second. If you’re considering using this advertising method, the following are ideas for getting the most out of

Posted on August 21, 2017
By Joel Kirk

15

August

How to Repurpose Your TV Commercial for a Mobile Video Advertisement

Traditional television is quickly becoming an outdated medium thanks to the rise of mobile technologies. According to Google, YouTube reaches more 18- to 49-year-olds in the United States than any cable network . More than half of the traffic is from mobile devices. The average number of video views per day on the site is one billion, and people watch videos for about 40 minutes during every viewing session. Mobile is not only overtaking television. It is also catching up to desktop video viewing as well. According to Adobe, 36% of smartphone users watch long-form videos on their devices every single day, and 58% will watch short-term videos daily. Additionally, Google research revealed that mobile ad video viewability on smartphones was higher (83%) than on desktop (53%) or tablet devices (81%). Mobile video and mobile video ads will only continue to grow as people become increasingly reliant on their on-the-go devices. If you have produced a TV commercial for your brand, it is wise to transform it into a mobile video advertisement as well. hbspt.cta.load(2714195, '9764d9b2-b78c-4bc6-84c3-7dfb41b18a41', {}); Tips for repurposing your TV commercial into a mobile video ad It can be costly and time-consuming to make your TV commercial into a mobile video advertisement, but it is well worth it. You are going to reach more consumers as well as that key 18- to 49-year-old demographic that is going to purchase your goods and

Posted on August 15, 2017
By Joel Kirk

15

August

VAST 4.0 - The Way Forward For Mobile In-App Video Advertising

The Video Ad Serving Template (VAST), like any other ad tech standard, was introduced to let video players and ad servers converse in a common language. Although VAST has evolved over the years to support the industry needs, it still lacks a broad adoption of newer versions such as VAST 3.0, released over five years ago in 2012. The slow adoption of VAST as the gold standard for digital video can be attributed to its inability to measure and verify, its lack of support for interactivity, and a lukewarm response from the industry. The release of VAST 4.0 by the Interactive Advertising Bureau (IAB) has the potential to combat most of these existing shortcomings. For the uninitiated, VAST - launched in 2008 - is used for structuring ad tags that serve ads to video players. 1 The key mobile in-app video challenges addressed by VAST 4.0 include the following:High Latency Infused by Interactivity VAST 4.0 has addressed the challenge of latency by separating the video file and the interactive file.The separation of the video file from the interactive API file assures a seamless video experience even when the interactive element can’t load.VAST 4.0 also removes the reliance on VPAID, which was originally introduced to overcome VAST’s shortcomings on interactivity in pre-roll ads. A VPAID tag being non-native to the mobile OS can’t be cached and often causes long video load time. The high video load time results in a poor user experience,

Posted on August 15, 2017
By Mona Sharma

09

August

Can You Retarget on the Mobile Device?

Updated June 28, 2019. Absolutely! Retargeting is totally possible on mobile, but is probably more complex than retargeting users on desktop. For the uninitiated, retargeting is the ability to serve ads across the web or in apps based on past user behavior on a company’s online property such as desktop/mobile website or app. Interested in setting up a mobile remarketing campaign using the world's first in-app programmatic buying platform that guarantees ROI and complete transparency? Reach out today to schedule a demo of InMobi DSP. LEARN MORE To better understand the complexity of retargeting on mobile, one should draw parallels between retargeting in the desktop and the mobile worlds. Let’s examine it using the below example:A user goes online with the intent of shopping and spends some time browsing through the latest collection of shirts, but leaves without making a purchase. This user action makes for a clear retargeting use case. So, how would retargeting work on both the desktop and mobile?Retargeting on Desktop vs Mobile Whenever a new user visits a website on the desktop, a cookie is dropped to track the user’s activity across the browser and to follow them across the web. The user in this case hence is continuously served ads about the latest collection of shirts based on their footprint - wherever they go. This means that advertisers can “retarget” users by merely embedding a javascript on their website. Sequence of

Posted on August 09, 2017
By Rajesh Pantina

08

August

5 Reasons Why You Should Listen to Papa Federighi on iOS 11

[Source: Reddit] Time and again Hair Force One - Craig Federighi, Apple’s Senior VP of Software Engineering has made it to headlines. During WWDC 2016, Federighi created a musical controversy by rejecting a Facebook friend request from Taylor Swift. For the uninitiated, there was even a fake Twitter account impersonating him during WWDC 2014. Although 2017 has been somber on the controversy front, Craig Federighi has promised a series of noteworthy updates to iOS 11. Our top five picks for developers in the upcoming iOS 11 release are: Apple Pulls the Plug on 32-bit Apps Yes, you heard it right - with iOS 11 release - Apple’s mobile devices will only support 64-bit applications. 32-bit apps will stop working. Even the app store search will not surface existing 32-bit apps. Also, the users won’t be able to access the previously downloaded 32-bit apps from the “Purchased” tab. [Source: MacRumors] Apple Promises Faster Approvals Developers can rejoice that Apple will review newly submitted apps much faster than before. Phased releases will also be supported. Goodbye Custom Rating Prompts Apple has always excelled at keeping things user-first and 2017 is no different. In addition to enforcing a cap of three rating prompts per year, developers can no longer request a user to rate its app through in-app pop-ups if the user has already rated the app. A user can also disable the in-app rating prompt by turning it off under the "In-App Ratings & Reviews." The good

Posted on August 08, 2017
By Mona Sharma

04

August

TrulyMadly Chooses InMobi As Their Ad Monetization Partner

Dating app TrulyMadly has entered into an exclusive partnership with InMobi for ad monetization. The dating app, in partnership with InMobi, intends to help advertisers amplify their reach on mobile using a varied range of ad formats including native, interstitial and video. It enables advertisers to reach users using InMobi’s platform capabilities such as location-based targeting and engage them through formats such as video.Sharing her thoughts, Vasuta Agarwal, VP & GM, InMobi (India) said, “For advertisers who are constantly hunting for innovative ways to reach out to their users, TrulyMadly is the perfect app. With a huge urban active user base in the age group of 18–34 years across male and female audiences, TrulyMadly provides inroads for brands who aim to target mobile-first audiences such as millennials. Leveraging a combination of TrulyMadly’s highly engaged audience data and InMobi's powerful ad serving technology, advertisers can deliver high-performance creative to the right audiences.”Talking about the partnership, Rahul Kumar, Co-Founder, TrulyMadly said, “After evaluating multiple partners for monetization, we decided to go ahead with InMobi. While we were aware of the benefits that the InMobi SDK offers across ad experiences and yield optimization, we were also surprised at the ease and rapid go-live of the integration. As a mobile-first player for almost a decade, InMobi has always been at the forefront of delivering great ad experiences to users. InMobi continues to be a collaborative and strategic partner for TrulyMadly.”Explaining this

Posted on August 04, 2017
By Team InMobi

15

June

Case Study: Trainman Grows Revenues by 2x Leveraging InMobi's Monetization Platform

Available in 7 Indian languages namely Hindi, Marathi, Kannada, Tamil, Telugu, Bengali and Gujarati, Trainman is the highest rated train app for Indian Railways. Trainman is the fastest app for PNR status prediction and a one-stop shop for all information and intelligence about Indian Railways. Having reached a million installs, Trainman turned to InMobi to address their biggest challenge - monetization. InMobi worked closely with Trainman to understand the app flow and user experience and chalk out a monetization strategy. Download Case Study

Posted on June 15, 2017
By Team InMobi

10

May

Case Study: Youzu Acquires High Quality Gamers With InMobi's Video Solutions In China

Established in 2009 Youzu Interactive is a global entertainment company with blockbuster games such as League of Angels, Youth of Three Kingdoms and Furious Wings. Youzu Interactive Co. Ltd. partnered with InMobi, the largest independent ad network in China, to acquire quality gamers for ‘Youth of Three Kingdoms ’ at scale. Download Case Study

Posted on May 10, 2017
By Team InMobi

13

April

​Being Smart About Mobile Native Video

The human penchant for sight, sound, and motion has transcended the boundaries of TV. Likely so, video is gaining prominence as a primary mode of communication in the mobile world too. An average user is exposed to about 32.3 videos in a month 1. To ensure that the message stands out to achieve the desired outcome, marketers need to be cognizant of the medium and the environment of the user. The basic tenets of marketing: the right message, to the right user, at the right time and place have to be imbibed while devising campaigns. hbspt.cta.load(2714195, '28d99608-64b2-4fd4-98c2-3cb7dd6d3060', {}); A mobile native video is a perfect combination served within the user’s context in her favorite medium on her preferred device. To drive the best results out of the mobile native video, the MMA native committee members inclusive of InMobi, Adxcel LLC, Electronic Arts Inc, Flipboard, Jun Group, Nativo, PubNative, Triad Retail Media, and VEVO have come together to craft native video best practices based on their past experiences of running similar campaigns. To summarize, marketers should heed the following to improve the efficacy of their native video ad campaigns: Grab user’s attention within the first 2-3 seconds of the video with a compelling narrative. Become truly native to the user’s experience by making sound secondary. Tailor the video in a fashion that storytelling comes through even when

Posted on April 13, 2017
By Mona Sharma

03

April

Event Diary: How to make it big as a game developer in India

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from an InMobi hosted webinar on “How to make it big as a game developer in India,” where we were joined by Nextwave Multimedia, India’s most awarded app developer. India has emerged as one of the top 5 mobile gaming markets in the world with gaming apps accounting for a major share of the app downloads across the country in 2016. Despite commanding a large user base of highly engrossed gamers, monetization still remains a challenge for game developers. But, with the right monetization strategy and an in-depth understanding of in-app advertising, gaming apps can grab a share of the ever growing pie of app publisher revenues in India. In a fireside chat with P R Rajendran (Raj), CEO of Nextwave Multimedia, we discussed the major trends in Gaming App Monetization in 2017 and delved into: Building the right monetization strategy Unlocking revenues with Video and other in-app ad placements Leveraging learnings from global game developers Hosting the session was Navin Madhavan, Head of Business Development and Strategic Partnerships in India. With a brief introduction of Nextwave Multimedia’s foray into mobile gaming and their journey to the top of the app store rankings with World Cricket Championship, Raj touched upon the

Posted on April 03, 2017
By Team InMobi

12

October

Anatomy of InMobi Rewarded Video Ads

Rewarded video is the perfect way for developers to integrate ads into their app that incentivizes the user with in-app coins or currency for watching the entire video. With rewarded video advertising, everyone wins. The user is rewarded with relevant goodies, the advertiser has the user’s undivided attention while the video ad is playing which results in higher performance and therefore, the publisher earns more revenue. Such user opt-in advertising experience brings superior user retention, keeping users engaged for a longer amount of time and away from abandoning the game due to hasty ad overload. The magic math behind this high performing format can be nerdily formulated as follows: User * (Engagement + Retention) = Uplift *(Completed Views + CTR) ⇨ Boost In-app Monetization Introducing the InMobi Rewarded Video Experience In this blog post, we aim to visually deep dive into how we deliver rewarded video ads at the natural breaks of the iOS app flow. Taking as case in point the game flow of Subway Surfers by our gaming partner Kiloo. In particular, we feature the end of game placement where users are offered the opportunity of doubling up the collected prices during the just finalized gameplay race. As an advertiser, we are showcasing the fantastic UA video campaign of Uber, with the objective of looking to drive app installs of their flagship Uber app. Seamless and intuitive, the InMobi end-to-end rewarded video ad experience consists of three simple and distinctive steps: 1. OFFER ⇨ 2.

Posted on October 12, 2016
By Irene Herranz

20

September

​The 6 Ultimate Pro-tips to Master Rewarded Video - Part 2/2

This piece is the second and final part of the blog post series around rewarded video pro-tips for game developers. Here is the first part - The 6 Ultimate Pro-tips to Master Rewarded Video - Part 1/2 , in case you missed it. In the following sections we’ll introduce three additional tips to help gaming publishers ride the rewarded video monster wave like a pro monetization surfer: 4. Keep a close eye on the rewarded video results for diminishing effectiveness Rewarded video offers great returns in the first views but it’s generally the case that, after a certain number of videos shown, the impressions become less valuable. Pay attention to your game analytics to track performance, including CTR and CPI to crack early on the engagement patterns of your audience. Such data will give you insight to naturally frequency cap the videos, ensuring the reward doesn't become saturated (for example, only offer 3-5/day). You should be able to split the daily number of videos shown between a wide range of users, over bombarding a reduced group in hopes of never-ending engagement. This would hurt retention and eventually will downsize your revenue generation potential. 5. Offer rewarded video often and in different placements To ensure you are maximizing the number of ads per player per day, be sure to implement reward ads across different ad placements in your game. From our experience, a fantastic combination that makes the most of the natural breaks

Posted on September 20, 2016
By Irene Herranz

19

September

Launching InMobi SDK 600: Monetize Your iOS 10 Users Today!

iOS 10 was released last week and with that, we have released InMobi’s shiny new SDK 600.The re-architectured, iOS 10 compliant SDK 600 brings several under-the-hood changes that improve the efficiency of the internal APIs, simplifies integration and optimizes ad caching, making it the...LIGHTEST. STRONGEST. SIMPLEST InMobi SDK ever!These new changes are available to you right NOW. Here is a sneak peak into why InMobi SDK should be a part of your monetization strategy!Become iOS 10 ReadyApp Transport Security (ATS), a default setting introduced for iOS 9+ traffic that mandates apps to make network connections only over TLS version 1.2 and later. You can read more details here.Also, for the “Limit Ad Tracking” enabled iOS 10 traffic, InMobi will be exercising a best-effort scenario by serving ads on non-IDFA traffic as well, based on the advertiser’s consent.Maximize Earnings with a Lean Mean Revenue MachineOver the last 6 months, our technical teams have been hard at work rewriting InMobi’s SDK. The new SDK decreases footprint in the published app by a whopping 70% with just 555 KB inflation in the IPA file.Attract Brand Dollars with Viewability EnabledGiven that a lot of premium advertisers are spending exclusively on viewable mobile inventory, InMobi SDK provides you a unique opportunity to tap into this growing demand pool and maximize revenue. With InMobi SDK 600, you get baked-in MOAT viewability compliance.Spend More Time on Pokemon with Faster IntegrationWe have simplified the frameworks for you to start

Posted on September 19, 2016
By Mona Sharma

22

September

Publishers’ Pulse: Hussam Hammo - CEO at Tamatem

In celebration of 9 years of continued success in the mobile ad space, InMobi launches Publishers’ Pulse, an interview series in which thought publishing leaders share their history, unique perspectives and outlook on the rapidly ever changing mobile tech industry. In this first edition, we sat down with Hussam Hammo, CEO and founder of Tamatem to learn more about the exciting gaming industry in the Arab world and middle east region where Tatatem is king. About TAMATEM Irene: What is Tamatem’s secret sauce? Which is your most successful title so far and why? Hussam: Tamatem is the MENA region’s leading mobile games publishers and developers; we take successful games from across the globe and tailor them for the Arab region by localizing and making them culturally relevant. Our most successful game to date is Shake the Metal that has unlocked more than 5 million downloads and topped charts across the region. The sequel, Shake the Metal Rush, was also a huge success and has achieved more than 3.5 million downloads so far. Both games were successful because they were both created upon the requests of our users, everything from the cars, environments and even the music were all created based on the likes and dislikes of our users. Tamatem has 67 titles in the App Store and 45 in Google Play. Growth Challenges Irene: What is your User Acquisition strategy? How do you drive downloads for your games across different regions? Hussam: We

Posted on September 22, 2016
By Irene Herranz

07

September

Mobile Video Ads - Everything a developer needs to know - Part 1

After “Mobile is Eating our World” it’s time for “Video is the new HTML”, and building on these thoughts of Benedict Evans, we at InMobi are proud to introduce the #WinWithVideo series which we kickstarted last week with a webinar (Download: Presentation, Video Recording) on the mobile video ads. This blog is part of the same series elaborating on types of video ad formats and creative trends prevalent in the industry. Full-screen Video Ads A full-screen video ad is a short, high-definition video which can be skippable or non-skippable, based on the publisher’s preference and occurs at natural breakpoints within an app, such as the end of a level in a game. A great user experience coupled with a buffer-free stream of the video guarantees better eCPMs for publishers and lower CPA for advertisers, demonstrating the true power of video. This example is illustrative. This video ad format is ideal for advertisers looking to acquire new users by driving app installs as we found that users acquired through a full-screen video ad were more valuable than users acquired through an interstitial ad; and the cherry on top - 50% lower cost per action, ensuring a better return on your investment! Ideal for gaming publishers, this ad format delivers double the eCPMs of interstitial ads - for the same slot. Performance on InMobi as compared to Interstitial ads Placement: Publishers can place this ad at logical breakpoints in their game

Posted on September 07, 2016
By Abhishek Khurana

26

August

Developer Economics Report: The State of the Developer Nation Q3 2016

We’re happy to announce that our friends at VisionMobile have just published the State of the Developer Nation report for Q3 2016 - the latest trends in the developer economy which you helped shape! The report includes insights and analysis based on responses from over 16,500 developers globally across multiple research areas including Mobile, Desktop, Cloud, IoT, and Augmented / Virtual Reality, as well as Machine Learning. It focuses on four major themes – each with its own visualization: Mobile platform wars - The mobile developer population is shifting east and to Android. After years of stability, Android is now extending its dominance in device sales to even greater developer mindshare and priority over iOS. Desktop and cloud developer tribes - There are strong correlations between desktop developer platform priorities and their choice of language on the server side. These illustrate how the developer population is split into technological tribes. A new phase in the IoT market - The massive influx of developers to IoT in 2015 has slowed significantly, and developers are picking which vertical markets to target. Where are bets going to be placed as the market begins to mature? Where are developers looking next? Augmented and virtual reality, and machine learning – are they just the latest over-hyped technologies or the next big things? The level of developer interest in both areas suggests the latter. Insightful Key Highlights: Leaping to a new record for any platform since they started measuring, Android now

Posted on August 26, 2016
By Irene Herranz

24

August

The 6 Ultimate Pro-tips to Master Rewarded Video - Part 1/2

Rewarded video is an incredibly popular and high performing ad format that never gets old. When implemented thoughtfully, rewarded video ads stand as the biggest revenue generator for many game developers, while also adding value to the core mobile game experience. At InMobi, upon completion of nine years of solid experience helping gaming developers from all over the globe getting started with in-app monetization and ongoing personalized 24/7 optimization, we would like to share six practical pro-tips to conquer rewarded video success. 1. Choose the perfect reward to incentivize daily gameplay When settling on what to use as a reward, the first thing to explore is learning what players would consider enticing to keep them coming back for more every single day. Two great strategies are: 1) Offer a juicy reward for a limited time to create a sense of urgency and 2) Frequency cap the best reward to one a day Premium currencies and extra lives are a fantastic choice as well as ‘hard to obtain’ in-game items. The opportunity of unlocking such rewards builds a powerful habit of daily check-in, much improving user retention. This, in combination with in-app purchases (IAP), will eventually turn some of these very loyal players into LTV users who spend money in your store. We’ll cover IAP in depth in the next section. Another incredibly smart tactic is to use rewarded video to amplify the prizes collected after a completed game. For instance, in Subway Surfers,

Posted on August 24, 2016
By Irene Herranz

21

June

Getting Started With SDKBOX InMobi Plugin

InMobi as the Monetization Partner At InMobi, we are pleased to extend our monetization support to the COCOS2DX community. Currently, we are helping more than 10,000 developers across the world to monetize effectively. InMobi is the only mobile-first advertising platform with a reach of 1.56 billion active users, 943 million monthly active users, and 202 million daily active users. With InMobi as its monetization partner a developer gets access to: Higher Revenue Generation - attracting diverse advertising dollars with a mix of both performance and premium brand advertisers. Yield maximization - with support for leading mediation platforms like MoPub, AdMob, Heyzap, Fuse Powered (Upsight), AdMarvel, Fyber, etc. Monetization opportunity in every region! - InMobi is present on the ground in 20 cities across the globe and helping developers monetize across all regions. Apart from a stronghold in English speaking countries, InMobi is considered as the strongest non-domestic advertising network in China. Simple Integration - Get started with InMobi under 10 minutes with a simple plug-n-play SDK integration. In order to start monetization with InMobi follow the below steps to set up InMobi SDKBOX plugin. Set-up InMobi Account To get started with InMobi, set up the account as follows:1. Go to InMobi website and hit “Sign Up”. 2. Sign up as a publisher. 3. Click “Add an App”, and hit the link as shown below. Name your app, select your platform and proceed. Note: For apps without a URL, the test mode is on by default. Once live,

Posted on June 21, 2016
By Mona Sharma

25

April

In Conversation with Mobikwik on Native Advertising

We recently hosted an online hangout with India’s leading mobile-first companies, as part of the inDecode series, discussing what’s on everyone’s minds - Native Advertising. As part of the session, I also had an interesting Q&A with Jasjit Singh, Director of Product Management at Mobikwik, on his experience and insights on native ad monetization. Mobikwik is working to provide a mobile wallet for every Indian, and is an InMobi monetization partner.Me: Were you wary when beginning ad monetization? What factors did you consider?Jasjit: Contrary to popular belief, monetization if done well adds to the existing revenue stream without any major impact on the KPIs that an app wants to drive. For us, the KPIs post monetization have in fact improved drastically as we focused on new key features with a monetization story in them.To summarize, the three factors we looked at were -i. Ensuring that we add a revenue stream with minimal or no impact on the overall user experience of the app.ii. Focusing on the “empty sessions”, or the sessions where there were no transactions for monetization.iii. Trying out multiple formats and then scaling the formats that ended up working for us.Me: Choosing ad formats can get very confusing, very fast. Which ad formats did you try and how did they work out?Jasjit: (Laughs) That’s true! We started out with the traditional favourite, banner ads. However, the

Posted on April 25, 2016
By Dev Ramnane

02

December

Decoding Monetization Methods of Dating Apps

Swipe right - the new age dating gesture, has permeated the mobile world. Today, users spend almost 90 minutes1 of their day sifting through myriad potential partners, in search of the "perfect fit". This is greater than the average time spent by a user on traditional social networking sites, creating an alternate social network that is distinctly different from its older cousin. Global Web Index, Q1 2015, Clickz.com With a young, increasingly busy, always-mobile audience, the allure of the dating app business is becoming extremely addictive. Tinder is valued at $1 billion with 50 million monthly active users2 and in the east we have Momo with 78.1 million monthly active users, valued at $3 billion3. The intelligentsia might argue the emphasis on the valuations citing that the true value of a business lies in the unit economics i.e. when the user pay! But the trailblazer Tinder is at a serious advantage here as a quarter of its users are already paying for dating services. Global Web Index With the lowering of stigma attached to online dating, technological advancements and a growing target demographic, the industry looks like it will continue to grow for years to come. The dating industry is worth $2.2 billion, but most apps aren't turning a profit. Many haven't even introduced a plan to monetize their services. But there are a few who are leading the way. Here is how they are successfully making money: Subscription Like online dating sites, “Subscription” is

Posted on December 02, 2015
By Mona Sharma

20

May

Is Your Rewarded Video Ad Placement Right

The world is already winning with Rewarded Video Ads, but this winning streak involves more than simply showing a rewarded ad. The meteoric rise of monetization with rewarded ads is backed by the measured science of ad placements, amongst other key reasons. For those lost in the world of ad placements, it’s time to go through the rudiments. And for those already monetizing, now is the time to monetize better with a simple re-look at your placement strategy. The different types of rewarded placements that you can expose your users to are: Storefront (The most common placement) Your user can visit the storefront during the gameplay to buy those quintessential power-ups, crystals, or in-game virtual currency to progress. At this point in the game, place ads giving non-paying store visitors an option to watch a video in exchange for rewards like coins, level up, and so on. Discoverability - This placement has limited exposure as only 1%-5% of users visit storefronts, but each impression is highly valuable in contributing towards high eCPMs.Opportunity - Overall, the placement is high eCPM, low total revenue opportunity.Frequency - It is best to limit the number of rewarded videos to five per day, per user. Also the option of watching the video should be capped in a fashion that the reward value earned doesn’t exceed that of in-app purchases. Payback 2 - The Battle Sandbox ( iOS | Android) Upfront Menu Instead of making

Posted on May 20, 2015
By Mona Sharma

14

May

Succeeding With Rewarded Ads: The Three Commandments

Rewarded video is the popular kid on the block - with visually immersive experiences and skyrocketing ROI. Deciding to use rewarded video is a no-brainer, but here are few key pointers to keep in mind to ensure you have a winning strategy. 1. Present Perfect: Ensure that the Placement and Reward are Correct Design the placement and virtual reward of your rewarded video in such a way that it both entices the user into interacting with the ad, and also serves the two orthogonal objectives of: Ensuring that the user finds the ad interesting.Ensuring that the user stays engaged in the parent app. Sounds tough? Not really. When done correctly, rewarded video can be the most ‘rewarding’ ad format for both user acquisition and monetization. Where?Place the rewarded ad in a slot that ensures optimum monetisation and engagement. Popular ad placements for rewarded ads in a game are: What?After you decide on the placement of your rewarded video, you also need to decide what to reward the user with. Popular rewards include virtual currency and game play elements like skateboards, power boosts, energy shields, and additional lives. Stand out by rewarding users with items that are not usually available through in-app purchases. Remember: Time the ad to minimize interruption, and be generous - after all, you have an unlimited supply of virtual goods! 2. Get Your Timing Right: Figure out the Ideal Frequency for Rewarded Video How often should

Posted on May 14, 2015
By Prithvi Mani

04

May

What Every App Developer Needs To Know About Press Kits

When you are pitching a journalist to write about your mobile app, shorter emails perform better. But if your email should only be a few sentences, what’s the best way to share more information? Include a link to a press kit. A press kit’s purpose is to make it easy for a journalist to write about your app. Imagine a tech journalist’s life. They are getting contacted many times a day by different app developers for the same reason. If they can't find information about your app, they might lose motivation and write about another app instead. Avoid that scenario by creating a single place where they can access everything needed to write about your app. A good press kit for a mobile app includes a description, screenshots, a company logo, an app icon, an app profile, and a contact email. Description - Have two versions, a one sentence version and a paragraph version. For example, please see Apples vs Robots' press kit. Screenshots - Have a variety of screenshots showcasing your app. You can take this a step further by including screenshots of your app in real-world scenarios, where a person is shown using your app. For example, please see Timely’s press kit. Company Logo - Have your company logo available in different sizes, resolutions, color (dark and light) versions. For example, please see Supercell’s media page. App Icon - Same advice as a

Posted on May 04, 2015
By Murtza Manzur

16

April

InMobi Insights : The Dynamics of a Booming App Economy

In the previous blog, we laid out the regional landscape for app developers in terms of share, app install costs and app earnings. We also explored the OS landscape across regions. In this blog, we move forward and explore the dynamics of a booming mobile app economy - factors driving mobile app growth and it’s interconnectedness with smartphone adoption. The story starts with smartphones, as it always does. For the first time ever, there are now more active mobile devices than there are humans on the planet. About 1.167 billion smartphone devices were shipped last year, a year-on-year increase of 25.9%. With increasing competition amongst smartphone manufacturers, costs are being driven low and more is being offered for less. This, in turn, is driving growth in emerging markets, opening up a wider and eager audience for app developers. Let’s look at how this impacts the app economy of countries around the world. Smartphone Penetration and Install Growth Emerging countries such as the Philippines, Indonesia and Russia are the growing app install destinations of the world. These markets with their low smartphone penetration rate boast of an eager audience willing to explore and download mobile apps. This drives the install growth through the roof. Spurred by low cost smartphones, cheap mobile internet plans and an enthusiastic audience, these markets are golden for app developers. Smartphone penetration and Cost Per Install (CPI) Consequently, emerging markets with low smartphone penetration and high install

Posted on April 16, 2015
By Pooja Kalloor

01

April

InMobi Insights : The State of App Downloads and Monetization

With 2.6 million [1] apps available and 150[2] billion app downloads, Apple’s App Store and Google’s Play Store have come a long way since their 2008 launch. With more developers than ever before and smartphone penetration on a rise in emerging and developing countries, the mobile economy is booming. As developers pursue user acquisition and monetization strategies, many questions need answering. Which countries are driving growth? Which markets download the most? What OS has the majority market share, and who earns developers the most? The latest InMobi report, State of App Downloads and Monetization, based on InMobi Network research from 2014, answers these questions, and many more. Here, we present some interesting patterns and insights. Regionally Your’s: Market Shares, Costs, and Earnings by Geo The developing Asia Pacific region had the largest shares of both ad impressions (49%) and app installs (47%), followed by North America. Also, the latter region continued to be the land of both the highest earnings (eCPM) and costs (CPI), closely followed by Europe. World-wide, ad impressions grew by 62% and app installs by 28%. Asia Pacific expanded its already-large user base and witnessed positive growth in both ad impressions and app installs. Europe, however, did see a decline in app installs, and Africa, in ad impressions. The key to garnering high app installs as well as great eCPMs is for developers to strike a balance between mature First World markets, and the buoyant, developing markets of Asia Pacific, the Middle East,

Posted on April 01, 2015
By Pooja Kalloor

19

January

5 Ways In Which The World Will Change For App Developers in 2015

While the iOS App Store generated over $10 billion in revenue for developers in 2014, this money was spread thin - the number of apps grew by over 50% last year. The ever-changing developer ecosystem has created significant opportunities as well as threats for developers. Here is my list of the five critical changes that 2015 is poised to bring. I hope this helps you use these trends to your benefit this year!1. 2015 will see the first few popular apps for wearables, and a lot of debate. Wearables were the most heavily talked about gadgets in 2014. The launch of the Apple Watch will further channel interest in wearables, with Apple’s history of enabling an entire ecosystem around its products. With its launch in 2015, apps for Apple Watch will quickly follow. So will the debate on advertising and UX. It is unlikely that this debate will be settled in 2015.2. ASO will be the new SEO Getting your dream app discovered has always been a challenge, with close to 3 million apps on the App Store. Crowded app stores are on the same path as Google Search, in implementing sophisticated search algorithms to make sense of all the complexity. App developers, like Webmasters, will not be far behind, with their White and Black Hat ASO techniques. Some people will get really good at it, and businesses will be built. Overall, advanced ASO will become critical to the success of an app.3. Users preferences and controls will

Posted on January 19, 2015
By Shamala DN

23

December

The Personal Technology Revolution: Smart Wearables Moving Mainstream, Blurring Boundaries Between Human and Tech

The Infiltration of Smart Wearables Each day, smart technology is becoming more ingrained in our personal lives; smartphones and tablets are just the tip of the personal technology iceberg. Our need to “be connected” has become such an inherent part of our lives that devices now allow us to stay connected at all times. Personal technology has evolved from merely carrying portable devices to the state of actually wearing our devices. Among these advances are smart watches, smart glasses and wearable health/fitness monitors – and these are merely stepping stones into the personal technology revolution. Not Just Early Adopters International Data Corporation (IDC) predicts that wearable technology is poised for explosive growth, projected at 483% worldwide by 2018, with a compound annual growth rate of 78% i. As use cases for wearable technology multiply and as devices become more personalized, this number may see even larger growth over the coming years. Even with the influx of wearable devices currently available in the market, wearable device penetration remains relatively low, as compared to smartphones and tablets. According to our research, only 11% of our mobile users currently own a wearable device. However, our research also suggests that the wearable trend is beginning to move mainstream; only one-third of wearable purchase intenders consider themselves early adopters. Instead, the “average” wearable shopper believes that wearables are the future of technology (53%) and is increasingly finding him-or-herself dependent on technology (48%). Fragmented Market and Purchase Consideration The wearable device market

Posted on December 23, 2014
By Emily Basileo

19

December

#FactOrFiction: Busting myths in mobile gaming

Do only big budget games get featured on the AppStore? Is an iOS-first launch absolutely imperative to a game’s success? Do all successful games launch their trailers months in advance? There’s only one way to find out.Join the InMobi team as we try to separate fact from fiction in the world of mobile games.Every week, we’ll take one prevalent myth in the mobile gaming world, and pull it apart piece by piece. Our experts will do everything it takes (fires, wrecks, bloodshed etc) to unveil the truth behind the myths. If you have any myths that need some busting: Tweet to us, and mention @InMobi Post them on our Facebook page And don’t forget to add #FactOrFiction to your tweets and posts. After all, we’re doing this only for your game’s success. Really.Until next week, then!

Posted on December 19, 2014
By Aksha Kini

02

December

The State of Mobile App Monetization: Health & Fitness Ads Are Star Performers

This edition of InMobi’s State of App Monetization Series dives into in-app network insights for app developers and publishers. Through analysis of billions of impressions served each month, these reports showcase the latest trends within the mobile app ecosystem on our network.Android Apps Accrue Most Impressions; iOS Apps Dominate Ad PerformanceAds in iOS apps continued to dominate in-app Android ads with respect to both CTRs and eCPMs. In-app iOS ads yielded 21% higher CTRs and 51% higher eCPMs than in-app Android ads.In-app iOS ads earned higher eCPMs than both Android smartphones and tablets. Although Android tablet ads yielded 23% higher CTRs than iOS smartphone ads, they earned eCPMs 25% lower than iOS smartphone ads. This may be in part attributed to the common believe that iOS users spend more money for apps and within apps than Android users.Game and Entertainment Apps Remain Star PerformersGame and entertainment apps again led the charge; both categories accrued the most impressions, averaged the highest CTRs, and earned the best eCPMs. Also, during Q3, Social Networking ad impressions nearly doubled from Q2, accruing as many impressions as game apps.As we noted last quarter, health/ medical apps perform significantly well. Although accruing just shy of 1 billion ad impressions during Q3, medical/health apps earned an average eCPM 41% higher than the global average.Brand Ads Rake in the Money; Health & Fitness Ads Are High-PerformingIn general, non-standard ad content (not illustrated, <1% of ad impressions) earned app

Posted on December 02, 2014
By Emily Basileo

29

October

Wearables Could Be The Next Frontier For Brands Looking To Reach Consumers..

About four desks away from me sits a quiet but friendly product manager working on ad prototypes for wearables. His quest is simple – draw out the best use case possible for advertising on wearables. It is still a bit like divining for water since the devices – smartwatches, glasses, and headgear – haven’t really moved past the early adopters. However, the diehard optimist in me believes that the pace of innovation and adoption is shortening dramatically. For example, tablets grew faster than PCs and likewise, smartphones faster than the tablet. So, wearables becoming mainstream might be a matter of a short one or two years.The good news for brands is that wearables are literally attached to their consumers throughout the day. Wearables are also just as geo-location aware as smartphones making them a great proposition for brands to reach the right consumers. Likewise, as developers start creating apps for wearables, there will be the all-important question of monetization.Might it be fair to estimate that the preferred monetization model for wearables will include advertising?Hyper-local, hyper real-time, hyper-specific Every wearable device gives a potential advertiser a different context. So smart watches are a great way to understand activity patterns, health and fitness related behaviors. It seems plausible that brands like sports goods, health foods, vitamin and supplement labels and even the odd beverage company would find advertising on these watches an interesting proposition. On the other hand, with smart glasses,

Posted on October 29, 2014
By Kaavya Kasturirangan

30

September

The Global App-ortunity: In-App Mobile Ads Outperform Mobile Web Ads 4 to 1

The numbers are in! InMobi’s State of App Monetization Series provides network insights for app developers and publishers. Through analysis of billions of impressions served each month, these reports showcase the latest trends within the mobile app ecosystem on our network.Mobile App vs. Mobile WebIn-app ad impressions now comprise nearly three-quarters of all ad impressions on our network. And according to our Q2 data, in-app ad impressions yielded CTRs 4x that of mobile web ad impressions and earned eCPMs more than 3.5x those of mobile web ads. iOS Rules the Roost Although Android apps accrued more ad impressions globally, iOS apps monetized just as well as Android apps. And despite averaging CTRs about 14% higher than Android CTRs, iOS apps earned eCPMs more than 40% higher than their Android counterparts. Bigger Is Better – Tablets Take Over Smartphones In general, ads in tablet apps outperformed ads in smartphone apps. In-app tablet ads yielded CTRs about 50% greater than in-app smartphone ads, and in-app tablet ads earned nearly 30% higher eCPMs. Increased screensize and difference in context can affect performance. For example, larger screensizes make enaging ad experiences possible. Also, many consumers are more likely to use their tablets for leisure activities and may be more open to interacting with ads. In fact, when it came to ad sizes, we noticed that Bigger Is Better. Full-screen ad sizes yielded higher CTRs than banner ads, and tablet ad sizes outperformed smartphone ad sizes. Similarly, larger

Posted on September 30, 2014
By Emily Basileo

15

September

Meet Paul Thind at GamesBeat #askPaulThind

InMobi is excited to have Paul Thind join us to head up our gaming business portfolio!Paul comes from Spil Games where he scouted the best IP and content from third party mobile game developers and publishers. Previously he served as CEO of Triggerspot Inc., an online and mobile games consultancy where he advised clients including Kongregate, 20thCentury Fox, Worldwide Games, Disney, Gaia Online, IGG and Traplight Games. Thind was also COO of Outspark and US CEO of Habbo Hotel.Paul says he’s stoked to be at InMobi and is looking forward to leveraging his experience with the games, entertainment and digital media business for more than 20 years. He is particularly passionate about helping newer developers monetize their games, since that is how he believes the gaming industry will level the playing field.Got questions for Paul? or want to tap into his mobile expertise? Meet him at GamesBeat 2014 in San Francisco this week, Tweet your questions with the hashtag #askPaulThind or write to him at Paul.thind@inmobi.com.

Posted on September 15, 2014
By Team InMobi

09

July

Cross Promotion Through House Ads With InMobi Analytics

With the multiverse of apps available in the mobile ecosystem, managing and growing your user-base amongst your suite of apps is a challenging proposition. Apart from focussing on building beautiful apps, you also have to focus on the three pillars - user acquisition, retention AND monetization, and each pillar requires time and effort. There are several solutions to these challenges that work in unison to grow and maintain your user-base. One simple solution that works in retaining your users within your app suite is cross-promoting your apps through house ads. And guess what? It is low-cost, easy-to-implement and therefore less-risky! Cross Promotion Through House Ads Scenario 1: Getting Users to Try Your New App Your existing, loyal users trust you, and any new app that you launch already has pre-established credibility with these users. When launching a new app, notify your existing users and get a critical mass of users for your new property very quickly. This not only retains your existing users within your property but also gives you an initial set of reviews and download count on the app stores which people typically consider while making the download or not-to-download decision. Pros: Accelerates the user base growth for your new app. Cons: If you are a gaming publisher, this may migrate users from your earlier game to the new game. And if those users are high-paying users, this may result in lost-revenue. A viable solution is to segment your

Posted on July 09, 2014
By Abhishek Khurana

07

July

How Is The World Cup Impacting Your App?

With so many matches running into overtime and nail biting finishes ending with penalty shoot outs, it is no wonder that beer vendors have made a killing this year in the Brazil World Cup fever. But so have some of the mobile app developers. And I don’t mean just the game devs who built apps to report scores or football games like Fantasy Manager Football. There is no doubting the positive impact that a simple creative refresh can have on app install rates. Big advertising game studios like Gree have relied on this good old method for years. Keep the ad creatives fresh and CTRs and CVRs remain healthy. But there really hasn’t been anything similar on the publisher side so far - apart from changing ad placements. With the launch of frames for interstitial ad units, this has all changed. It is easy to come up with a common concept like a simple white/black/blue border, apply it for all your interstitial properties and forget about it. Put in a little creativity and keep surprising your gamers with a new frame every few days and you can change the game altogether! At InMobi, we took it upon ourselves to be an integral part of the soccer madness. Coupled with innovative game developers on the network who are always up for something new, we launched a gallery of world cup themed frames - a new frame every

Posted on July 07, 2014
By Tanvi Kapoor

26

June

What’s Native Got To Do With It? A Town Hall Conversation At IAB’s Advertising Technology Marketplace

70% of marketers still don't know what it is, but according to projections, native advertising will account for nearly $3 billion in spend by the end of this year. This is a powerful statistic, and one that we explored in depth at the IAB’s Advertising Technology Marketplace in New York. Titled 'What’s Native Got to do With It?', the town hall discussion was moderated by Kaylie Smith, Rubicon Project’s Head of Seller Cloud, and the IAB’s Director of Industry Initiatives, Carl Kalapesi. It was great to experience the excitement around native advertising with the buyers and sellers in the room who participated. It was clear that both see the value in these emerging ad units. One of the key themes that was explored during the discussion was the question around the exact definition of native ads. Is it custom content, relevant ads, advertorials, in-feed, units that have the look and feel of an app, etc.? While the IAB published a playbook to provide greater clarity on this subject, I’m excited that InMobi and Rubicon Project are working with the IAB and the OpenRTB Forum to develop standardization in order to drive native adoption. Kaylie echoed the sentiment that was on everybody’s mind ‘How does native scale in the programmatic world?’. InMobi has been obsessing about this for quite some time now and we believe we have taken the right steps to tackle this challenge. We

Posted on June 26, 2014
By Kayla Wilson

17

June

InMobi Ad SDK 440 now supports Google’s New Advertising ID

Using mobile ads to monetize is an integral part of the mobile apps ecosystem today, with a large number of developers relying solely on advertising revenue to sustain their businesses. For this purpose, certain unique device-level identifiers are sent to ad networks to allow them to serve targeted and more relevant ads. Apart from better monetization, uniquely identifying devices is extremely important as it helps ad networks do conversion matching (attributing app installs to the source), frequency capping, estimating unique users, security and fraud detection, and re-engagement/retargeting campaigns. However, certain identifiers such as IMEI (a large number of apps actually use this!) are less than ideal from a security and privacy perspective.What's the deal with AID? To balance user privacy and mobile advertising requirements, last year Google announced that it is replacing the unique Android ID with a new Advertising ID (AID). Though this new ID has been available since then, come August 1st 2014, the new policy will be in effect that mandates the use of the Advertising ID. According to Google’s developer content guidelines, “Beginning August 1st 2014, all updates and new apps uploaded to the Play Store must use the advertising ID (when available on a device) in lieu of any other device identifiers for any advertising purposes.” With this new ID comes new user privacy controls, similar to Apple’s “limit ad tracking”. Users can choose to reset the Advertising ID (similar to resetting IDFA

Posted on June 17, 2014
By Abhishek Khurana

29

May

​Reinventing Mobile Programmatic

Desktop advertising has come a long way from the first banner Ad in Oct 1994. As display advertising evolved and matured, there eventually arose the need to move away from segment-based buys to very-fine grained individual buys. Programmatic buying empowered marketers to achieve the efficiency desired, growing disproportionately with the rise of display advertising. Interesting as it seems, mobile advertising adapted itself to the ways of the display advertising world. Consequently, early mobile users experienced banner ads retro-fitted to suit mobile devices. While the focus stayed on capitalizing from the App economy and monetizing users, the user herself was completely ignored, and solving for the problem of ad experience on mobile remained unexplored. Banner Ads continued to grow for a while, and then it all started to fall apart. In fact it got to a stage that the term ‘ Banner Blindness’ was coined. Given its ramifications, the advertising industry turned towards fixing the banner ad problem innovatively. Among the multiple innovations publicized, the one that really caught the attention of the advertising community was the Native Ad format. Unlike programmatic on desktop, which evolved after desktop matured, mobile programmatic grew rapidly right from the onset of mobile advertising. Unfortunately, mobile programmatic is built on a fallacy: banners that worked in display, will work in mobile. Mobile programmatic, like Mobile advertising had never been defined keeping the user in mind. Today, we are proud to announce the launch of the InMobi Exchange.

Posted on May 29, 2014
By PRL

06

May

IDFA and how to avoid getting your app rejected by iTunes

With a strong emphasis on user privacy, the mobile app ecosystem has gone through several changes over time (such as deprecation of UDID, MAC address and so on). Recently, Apple introduced certain updates to their app submission guidelines wherein each developer must declare their intended usage of the Identifier for Advertising (IDFA) and respect Apple’s Limit Ad Tracking requirement. InMobi respects user privacy and its SDK is in compliance with all of Apple’s policies.What is IDFA?The Advertising Identifier (IDFA) is a unique ID for each iOS device that mobile ad networks typically use to serve targeted ads. Users can choose to limit ad tracking by turning off this setting on their devices. Apart from serving targeted ads that result in better monetization for developers, ad networks also use this ID for conversion matching (attributing app installs to the source), frequency capping, estimating unique users, security and fraud detection, and for re-engagement/retargeting campaigns.Brief History on Apple’s IDFA-related PoliciesIn February, Apple started enforcing a clause that affected apps that were retrieving the IDFA but were not showing ads. This resulted in several app developers facing app store rejections, followed by an outcry from several ad networks and analytics companies that purely relied on IDFA to attribute app installs back to the source.However in April, Apple updated its stance on IDFA by allowing it to be used for attributing installs and post-install actions, which was

Posted on May 06, 2014
By Abhishek Khurana

02

May

ネイティブ広告 Native Ads - vol.1

インモビジャパンの篠原です、今回からこのブログを通じてインモビのプロダクト紹介や、スマートフォン広告のグローバルトレンドなどお伝えしていこうと思っています。初回は、インモビが先般リリースしたネイティブ広告について、紹介していきたいと思います。1. ネイティブ広告について ネイティブ広告という言葉自体は真新しいものではありませんが、昨年後半から今年にかけて、スマートフォンメディアの中でも話題に上るようになってきました。グローバルでもメディア自身が純広としてネイティブ広告を手掛け、通常バナー広告は掲載しないというメディアもあります。日本でも、ネイティブ広告を展開しているキュレーションアプリやニュースアプリが増えて来ています。ネイティブ広告は、コンテンツに合った広告フォーマットであり、ユーザビリティとマネタイズを実現する広告手法として、今後も飛躍的に伸びていくと考えています。 2. インモビのネイティブ広告プラットフォーム そんな中、インモビは2014年2月にネイティブ広告プラットフォーム、InMobi Native Adsを発表しました。 メディアのコンテンツイメージやユーザビリティを損なうこと無く、より優れたユーザーエクスペリエンスとマネタイズの両方を同時に実現できる手法として、現在多くのデベロッパーの皆様にネイティブ広告を導入いただいています。タイムラインをもつSNSやメッセンジャー系アプリはもちろん、ゲームアプリのデベロッパーさまにも評価をいただいています。 インモビのネイティブ広告プラットフォームを導入いただく利点は、世界中のユーザーに対して、各地域の広告案件をネイティブという最適な形で配信できるところです。 従来の広告フォーマットに比べて、最適な位置、イメージで広告が配信され、またユーザーの操作性を損なうことが少ないため、広告パフォーマンスが高く、ユーザー獲得向上に、貢献できています。また、パブリッシャーさまの立場からみても、従来バナー広告よりもCTRが高く収益性の向上につながっています。 こちらのインモビが考えるネイティブ広告のコンセプトビデオも是非ご覧ください。 バナー広告への限界とネイティブがもたらすユーザー体験を表現しています。 3. 事例 直近の事例としては、米国SNSのTango社があります。Tangoは世界中に4億人のユーザーを抱える大きなメディアですが、ユーザーのタイムラインまたメッセージページに、インモビのネイティブ広告プラットフォームが導入されています。 Facebookでおなじみのタイムライン広告ですが、Tangoのように、多くの同様のアプリがネイティブ広告を今後導入していくと考えられます。日本でもニュースキュレーション系のアプリなどが独自に展開していますね。本来この純広ライクなネイティブ広告はメディア自身が手がけることが理想だと思います。ただ、ボーダレスに世界でユーザーがダウンロードしていくアプリの世界の中では、インモビのようなグローバル・ネットワークをご利用いただくことで、世界中で生まれるトラフィックを効率的にマネタイズしていただけると考えています。 4. リリースする新しいネイティブ広告プロダクトについて 昨日、インモビのネイティブ広告プラットフォームに新しいプロダクトが追加されました。http://japan.inmobi.com/ad-formats/native-ads/ 全てのデベロッパー、パブリッシャーが、手間なく簡単にネイティブ広告にアクセスして頂けるように、インモビUI上でネイティブ広告の作成、配信設定が行えるプロダクトを開発いたしました。 インモビは、ネイティブ広告が今後スマートフォン広告のトレンドの中心になると確信しています。今回のプロダクトで多くの皆様にネイティブ広告をぜひ体験していただきたいと思います。ネイティブ広告についてご質問、ご不明点などあれば是非インモビジャパンへお問い合わせください。contact-jp@inmobi.com 次回は、今後導入頂くデベロッパーさまの事例紹介とUI上で行えるネイティブ広告体験について、実際の機能をご紹介します。

Posted on May 02, 2014
By Yoshitaka Shinohara

29

April

Launching the world’s most advanced native advertising platform

We at InMobi often use the phrase “10x thinking” when set strategic goals or validate ideas. Its a way of saying we believe in going after problems that are 10X harder to solve. It also means we don’t believe in doing incremental improvements. Improving the user experience for mobile ads is one of them. Late last year we took an ambitious goal of improving the ad experience on mobile devices by 10X. The march towards that goal started with a committed effort to build the most advanced native advertising platform in the market.The Challenge Almost a year back, we started working on this problem - to fundamentally change the user experience on mobile ads & disrupt the mobile advertising industry. The early version of that solution was what we announced earlier this year as our Native Advertising platform. We started working with select partners to build, validate and optimize truly native ad experiences that we wanted to create together. Unlike banners, native ads require deep customizations, unique to each app and that takes time. You also need to work closely with advertisers and agencies to make sure they can create ad units to your native specifications. This is one of the core reasons, why native advertising has largely remained within the walled gardens of a handful of top publishers. Interestingly, 65% of all mobile advertising today is already native, but limited to just five-six big companies. We want to put

Posted on April 29, 2014
By Team InMobi

29

April

A New Chapter in the History of Mobile Advertising

Over the last few years, one of the things that constantly bothered me was that we were powering an entire industry on the back of banner ads, which we never liked. InMobi has worked with more than 30,000+ app developers, fielded 4 billion+ ad requests per day, and helped them monetize their apps on the back of our best-in-class technology and global scale. However, along with helping developers monetize at scale, we also want to give users a great experience.So, early last year, we decided to disrupt the industry and change the way ads are viewed today. We took it upon ourselves to achieve one goal, which is to make ads beautiful and give the user a seamless, non-intrusive experience. We decided to break up with banners!However, this couldn’t be done in isolation. We want to empower every developer out there to monetize using native ads. That is our way of ensuring that we are truly causing disruption and a fundamental shift in the industry towards making ads beautiful and to accelerate the death of banner ads.At present, a large portion of native advertising is limited to just five big companies. We wanted to change this and democratize native ads and bring it to all developers. InMobi Native Ads platform will give the power to all developers in the world to monetize through native ads and giving users a great experience. We are absolutely thrilled to democratize native

Posted on April 29, 2014
By Naveen Tewari

15

April

Native Ads: Debunking The Integration Myths

Before we take a deep dive into native ads, let us understand first what native ads are. Q: Why would you want to show Native Ads? If you are an app developer looking to monetize your app by display advertising, but want to customize ads according to your app’s look and feel, then native ads are what you should be after. Q: What are InMobi Native Ads? InMobi Native Ads are mobile ad units that have been adapted to an app’s appearance and behaviour, providing users with a seamless experience. For example, if the native look of a property is a tiled format, the ad will be in a tile. If the native behavior of the property is flipping tiles, the native ad tile will also flip. A native ad can also easily get blended in a table view, or any other view, so as to appear integral to your property’s UI. Q: What are the basic steps required for integrating native ads? First, create a mock of how the native ad should fit in your app’s user interface. I’ll be sharing my own app experience to make this process easy to understand. This a screenshot of my basic tic-tac-toe app.Now here it is with a standard banner at the bottom. It’s clearly distinct from the app, but it’s not always best to stand out so much - rather than attracting response,

Posted on April 15, 2014
By Rishabh Chowdhary

17

March

Top Recommendations for Breaking into the American, Chinese and Korean Mobile Game Markets

These following recommendations are from InMobi's Mobile Gaming Cross-Market Analysis report:Develop and market games specific to gamers of their target country: Mobile developers must understand the typical gaming consumers specific to each country. For example, Chinese and Korean gamers prefer RPG and adventure games, whereas Americans prefer puzzle games. In addition, gamers who prefer the same game genres share similar reasons for gameplay (e.g. strategy gamers play because they enjoy the challenge and casino gamers play primarily to kill time). Understand app discovery/ distribution specific to each target country: Each country has varying app distribution ecosystems; nevertheless, developers should take a multi-channel distribution approach, leveraging both organic app store and word of mouth downloads, as well as utilizing mobile, online, and social marketing. In particular, since China has a particularly fragmented ecosystem, developers must partner with established developers and large app platforms in addition to being featured in app stores and running ads. In Korea, the Kakao platform acts as a primary app download discovery epicenter. In fact, developers should monitor the emergence of chat applications as mobile gaming platforms and may even want to incorporate them into their distribution strategies. Utilize the free-to-play game model: Mobile game developers looking to break into East Asian mobile game markets should create free-to-play game models with in-game purchases. The threat of software piracy continues to deter many developers from producing single-player of localized games. Also, charging for a download usually

Posted on March 17, 2014
By Emily Basileo

17

March

What Developers Can Learn from My Mobile Game Addiction

My name is Emily, and I’m addicted to mobile gaming. What started as an innocent time killer rapidly spiraled into an insatiable obsession. I found myself actually making time to play games, crafting creative ways to extend gameplay when I ran out of lives, begging friends I hadn’t seen since high school for special game boosters, and at times, spending real money on intangible in-game purchases. Even so, I never realized the extent of my addiction until I compared my gaming habits to those of other mobile gamers in the U.S.InMobi conducted a study of American mobile gamers to identify game segmentation trends and analyze game consumer thought and behavior. According to this study, I am an archetype of what our newly released Mobile Gaming Playbook dubs the “ever-gamer,” a gamer who plays everywhere, all the time, across multiple genres. In fact, our research indicates that not only do traditional mid-core gamers frequent game apps and play long game sessions, but casual gamers also play games multiple times per day and for long periods of time. According to our study:60% of American mobile gamers play mobile games multiple times per dayAmerican mobile gamers average 31 minutes per game sessionIn addition to game segmentation and consumer analysis, our playbook provides insight on how developers can utilize gamer metrics to construct successful app acquisition and monetization strategies in the U.S. market. Download our Mobile Gaming Playbook now to

Posted on March 17, 2014
By Emily Basileo

01

July

InMobi launches exclusive beta program for Developers

We at InMobi are working constantly on our products to make them better and easier to use for our developers. In our pursuit to provide the best solutions for the developer community, we are pleased to launch the private beta of our new user behavior driven monetization and acquisition platform! This platform leverages our global reach and big data expertise to bring data driven marketing expertise in your hands. From audience intelligence to smart monetization strategies, this will be a comprehensive solution suite for all your needs at different stages of the app lifecycle. If this resonates with what you have been thinking lately, participate in our beta program today! In addition, after listening to your feedback, we have made some great enhancements to the InMobi portal, which we are sure, will improve your experience. Improvements include: Easier property management If you have tons of properties, managing all your apps and sites just became simpler with the new My Properties tab Revamped dashboard We have updated the design of the Publisher dashboard to match our fantastic new design. You can now track monetization metrics easily through this detailed dashboard Check out our comprehensive user guides for more details and keep an eye out for more enhancements to the dashboard, coming soon! As always, you can contact us at developer@inmobi.com for any suggestions or features youd like to see us add in the future.

Posted on July 01, 2013
By Tanvi Kapoor

14

May

InMobi to the rescue: Optimizing Android Apps for Tablets

In our earlier blog post , we talked about 3 mistakes developers commonly make. Ad monetization on tablets can potentially jump 3-4 times when these mistakes are eliminated or rectified. In this blog we focus more specifically on Android apps and a couple of tricks to optimize them for tablets. The fragmentation of devices on the Android platform across the of continuum form factors, resolutions and OS versions can make the task of selecting and requesting the right slot size seem fairly daunting. This is compounded by the fact that Android apps usually use the same APK to render advertisements both on smart phones and tablets. The key to picking the right ad slot to get maximum results on your app is in understanding the size of the device, its screen density and size available to render the ad slot in Density-independent pixels (dp) . Click here to know more: Android documentation Optimizing Android apps for tablets We have created a function that returns an optimal slot value when requesting for a banner ad from the Inmobi network. Any publisher who would like to request the optimal slot based on the screen dimensions, can use the code below. public static Integer getOptimalSlotSize(Activity ctxt) { Display display = ((WindowManager) ctxt .getSystemService(Context.WINDOW_SERVICE)).getDefaultDisplay(); DisplayMetrics displayMetrics = new DisplayMetrics(); display.getMetrics(displayMetrics); double density = displayMetrics.density; double width = displayMetrics.widthPixels; double height = displayMetrics.heightPixels; int[][] maparray = { { IMAdView.INMOBI_AD_UNIT_728X90, 728, 90 }, { IMAdView.INMOBI_AD_UNIT_46

Posted on May 14, 2013
By Mohan Narayanaswamy

12

April

InMobi Diagnostics - A new tool for developers to improve monetization

At InMobi we are constantly working on making it easy for our customers/partners to integrate faster and make life easier. We are very excited to share this with all of you (and as always look forward to your feedback and suggestions). Sending more information as part of an ad request improves monetization. As sending more information is not always easy, we have built a new tool, InMobi Diagnostics, to help you. With Diagnostics you can: Integrate faster Improve eCPM Integrating faster Developers often receive no fill messages from ad serving systems due to faulty ad requests. Upon setup, Diagnostics provides actionable next steps to the developer based on what went wrong with integration. This quickly enables the developer to rectify integration issues in a single sitting. Improving Monetization Developers, who do not receive expected eCPMs for some of their inventory segments, typically optimize for what just works or divert traffic to other ad networks. In essence, they are not well equipped with tools to help themselves and solve problems related to monetization. Diagnostics highlights information that is missing from ad requests and indicates how to send them as well. The illustration below shows the average monetization improvement (eCPM lift) developers can expect to see by sending more information. Given below is the screenshot of the tool that tells an interesting story where the developer uses his/her personal Galaxy S3 as a test device and realizes that geo location

Posted on April 12, 2013
By Rangasayee Chandrasekaran

21

June

Can you achieve brand engagement on mobiles?

Can you build brand awareness and engagement on your mobile? If this sounds like a familiar question, that's because it is exactly the debate the marketing industry had around online advertising just over a decade ago. We've clearly resolved the online branding and engagement argument and how. So take the premise of online brand engagement and turn it up to 11 and you'll begin to understand the potential of mobile brand engagement. Just as online advertising began with a cost-per-click model, mobile advertising has established its rapidly growing global footprint on this volume model. And while it's certainly an important part of the picture, the real potential lies in what brands can do with the most personal medium available to advertisers. InMobi's recent global media consumption survey showed the average mobile web user in Australia consumes 6.5 hours of media daily and mobile devices represent 26% of this time (a greater proportion than TV). It's a trend that will only continue as smartphone adoption continues to reach critical mass, connection speeds improve, and publishers begin to offer more mobile content. And as smartphone and tablet penetration increases, the platform for rich media experiences really opens up. Last month the Mobile Marketing Association of which InMobi is Australia's founding member released its global guidelines setting standards for ad units to streamline the buying and selling process. Billions of ad impression were analysed to devise six standard units which form the Mobile Universal Ad Package

Posted on June 21, 2012
By Scott Polchleb

03

November

Publishers and Developers, Here's Some Advice on Managing Advert Filters

There are two really important things you have to do when adding adverts to your apps or sites. Don't piss off your users. Don't advertise your competitors. Luckily, InMobi gives you total control over the adverts that you display. Here's a quick walk-through to show you how to expertly manage what ads are shown. To start, visit My Apps / Sites in your dashboard, and click "Manage Filters". Category Filtering This is the easiest way to filter adverts. InMobi offers over 40 categories which you can use to filter. You may choose to remove "Gambling" but keep "Alcohol" - the choice is always yours. Remember, choose categories which are suitable for your audience. If you display adverts which aren't suitable, as well as losing revenue and customers, you're likely to get bad reviews. Keyword Filtering If you want a little more fine-grained control over the adverts displayed, use InMobi's Keyword Filtering option.   You can filter on the text in the advert and the URL. Domain Filtering Finally, you may want to exclude any adverts which go to a specific domain - perhaps a competitors.   It's really easy to use. If you want to block "example.com" just type it in. If you want to block example.com AND example.co.uk AND example.jp etc - just type "example." - easy. So, that's a quick and easy way to get only the adverts that you and your users want.

Posted on November 03, 2011
By Terence Eden

22

June

Take the GetJar Developer Survey and Get $75 in Ad Network Spend

Our Mobile Insights Research team has partnered with GetJar to conduct a developer survey and we want to hear from you. The goal of this survey is to help us better understand your needs, so we can improve our products and better serve you. It should only take a few minutes of your time. To show our appreciation we are giving $75 in ad network spend to everyone who completes it. To take the survey please follow this link: http://mktg.getjar.com/AppMeter.html

Posted on June 22, 2011
By Gregory Kennedy

31

May

U.S. Monetization Increases 70% Over The Holiday Weekend, U.K. Sees Big Improvement As Well

This weekend our network saw a big increase in demand for mobile inventory, with demand for iPhone impressions leading the way. Memorial Day weekend is the first Federal holiday of the year in the U.S. and is often used as a benchmark to estimate holiday advertising demand for the remainder of the year. Here is a chart that shows the percentage increase in eCPMs for inventory, over the holiday weekend, versus the rest of the month of May.

Posted on May 31, 2011
By Gregory Kennedy

03

March

Earn More From Advertising in Your Apps With Our WDF2011

InMobi's World Developer Fund 2011 is a new opportunity for developers to partner with us and earn even more money with advertising. The response last year was so successful, we put together a new program for 2011.   This year there is no limit to the fund. The other major difference is this time the fund has tiers. This means that the more traffic you bring InMobi, the more you can earn. For all the details please use this link: http://www.inmobi.com/developer/programs/

Posted on March 03, 2011
By Gregory Kennedy

02

March

Special Offer For MobiMastermind Users, The Get More Affiliate Rewards Program

  InMobi and MobiMastermind have partnered together to provide MobiMastermind users with a unique opportunity. With every transaction you make, InMobi will add an additional 10% bonus. For example: If you transact for $100, the award bonus would be $10 If you transact for $1000, the award bonus would be $100 This offer will be available only for a limited time. Take advantage of this special offer by clicking this link: http://www.inmobi.com/affiliates/mobimastermind/?ref=ias_mast

Posted on March 02, 2011
By Gregory Kennedy

24

August

Come and See Us at Apps Faceoff and Silicon Valley Android User Group Tomorrow

InMobi will be attending and sponsoring two different events tomorrow night. One in San Francisco and the other in Silicon Valley. Details can be found below: Apps Faceoff Date: August 25, 6:30pm to 9:00pm Location: PariSoma Loft, 1436 Howard St. (at 10th) in San Francisco. www.parisoma.com Amit Gupta, Co-founder, VP of Business Development will be a guest Judge for the Apps Contest. InMobi will award $250 of in-Network spend to the winning app. Silicon Valley Android User Group Date: August 25, 6:00pm to 8:00pm Location: T-Mobile, 1911 Landings Drive, Mountain View, CA 94043 www.android-android.net Ahswani Kumar, InMobi, Head of Smart Platforms will be giving a presentation on the Economics of App Monetization Through Advertising.

Posted on August 24, 2010
By Gregory Kennedy