InMobi | Enterprise Mobile Marketing & Advertising Platforms

12

December

Leader in Spotlight: Srikanth Subramanian

Meet Srikanth Subramanian, VP and GM for 1Weather at InMobi. Srikanth joined us in 2012, and in this conversation, he takes us through his journey of 11 years and talks more about his #LifeAtInMobi. Tell us about your current role at InMobi Right now, I run 1Weather, a leading weather app on Google Play with over 100M downloads. Every month, over 15 million trust 1Weather to plan their day and keep them safe. The 1Weather growth story has been phenomenal, and we continue to add about 3M new…

Posted on December 12, 2023
By Team InMobi

27

November

Women in Tech at InMobi: Neha Gadgil

Meet Neha Gadgil, an SDE II at InMobi. As someone driven by the wonders of tech, Neha takes us through her journey and shares insights about her #LifeAtInMobi. Tell us a bit about yourself I joined InMobi in 2021, after spending the first couple of years of my career with Morgan Stanley. Moving to InMobi was all about change, both personally and professionally. I had lived all my life in Mumbai, until some months back when I relocated to Bengaluru as we all started coming back to office after…

Posted on November 27, 2023
By Team InMobi

22

November

Brewing Conversations Over Coffee at InMobi

Innovation and ideas of great magnitude are often brewed over a candid conversation over a cup of freshly brewed coffee. Our Conversations over Coffee (CoC) initiative, gives every InMobian globally the chance to interact with our founders and leaders who intrigue, influence, and inspire them. A period event, CoC only requires InMobians to block a session with the leader of their choice and catch up with them in the cafeteria and talk about all that’s on their mind. Discussions on personal…

Posted on November 22, 2023
By Team InMobi

10

October

InMobi Cares: InMobi Employee Benefits That Prioritize Employee Welfare

At InMobi, we are committed to caring for InMobians at work and beyond. With policies and benefits that are specially crafted to nurture our inclusive culture, we believe the success of the organization is closely tied to the health and happiness of all our employees. Here are some of our employee well-being benefits and policies that are designed to support InMobians in their different life stages and foster a fuller and more enriching life. Parental Support Parenthood is a life-defining journey…

Posted on October 10, 2023
By Team InMobi

04

October

Learning and Development at InMobi: Capstone Program

Learning and development are crucial aspects of individuals' professional and personal growth at all stages. At InMobi, we foster a culture of continuous learning, skill enhancement, and knowledge sharing. iLead is the leadership learning and development curriculum at the InMobi Group. It is a journey comprising three pitstops: Milestone – A first-time people manager training program, Capstone – A training program for seasoned people leaders, and Keystone – A program curated…

Posted on October 04, 2023
By Team InMobi

19

September

Meet the InMobi Exchange Team: Saurav Dutta

Meet Saurav Dutta, VP of Product Marketing for InMobi Exchange. In this conversation, he talks about how his journey that started in 2013 has panned out, and his #LifeAtInMobi. Tell us about your role I head the product marketing pod for InMobi Exchange. We have a team of about fifteen people, spread across geographies in London, North America, and India. There are two aspects to what the team largely does. The first is to bring in outside information to help drive the product strategy. Being…

Posted on September 19, 2023
By Team InMobi

13

September

Building a Career With InMobi Commerce: Dan Rapaport

Meet Dan Rapaport, VP of Product for InMobi Commerce. Having joined the team in June 2023, Dan talks about the journey as a retail media product leader and what led him to InMobi. What made you join the commerce team at InMobi? Retail media is the fastest-growing branch of ad tech and martech, and I have been working in this industry for over a decade now. What excited me about this opportunity at InMobi was the company’s depth of experience in the mobile ecosystem, which is the primary…

Posted on September 13, 2023
By Team InMobi

07

September

Building a Career With InMobi Commerce: Raja Subramaniam

Meet Raja Subramaniam, Head of Data Sciences and AI, InMobi Commerce. Raja talks to us about how artificial intelligence (AI) forms the core of InMobi Commerce and many more insights about his team and their operations. What makes working with the InMobi Commerce team exciting? What excites me most about InMobi Commerce is the AI-first vision, but more importantly, the fact that I get to work with some of the best minds in the retail media space. We obsessively look at each problem through…

Posted on September 07, 2023
By Team InMobi

29

August

Leader in Spotlight: Cynthia Tully

For Cynthia Tully, it is the culture of freedom, autonomy, and ownership within her team that keeps her inspired and motivated to do her best at InMobi. Here is what she has to share about leadership, teams, and her #LifeAtInMobi. Tell us about your role at InMobi In my current role as the Vice President of Sales and Brand Partnerships at InMobi, I head our sales teams for the east and mid-west regions of North America. We are a team of salespeople, who work to drive new business from…

Posted on August 29, 2023
By Team InMobi

22

August

My Growth Story at InMobi: Dharak Desai

Dharak embarked on his InMobi journey in 2017 and in this conversation, he takes us through the last 6 years spent here. Dharak also shares how he experiences the company values in his #LifeAtInMobi. Tell us about your role at InMobi As Director for Performance Sales and Strategy, my role is focused on building and managing the performance sales teams and customer success management teams for the growth and expansion of our business in North America. Walk us through your journey at InMobi…

Posted on August 22, 2023
By Team InMobi

18

August

Meet the InMobi Exchange Team: Francisca Etchegaray

Francisca joined the InMobi Exchange team to manage demand partnerships in October 2021. In this conversation, she shares insights about her role and her #LifeAtInMobi. Tell us about your role at InMobi In my current role at InMobi, I work with the demand partnerships team. My team is responsible for working with a lot of InMobi’s demand-side platform (DSP) partners and handling their demand for buying inventory from InMobi. What made you join InMobi? As a professional in the ad tech…

Posted on August 18, 2023
By Team InMobi

10

August

Building a Career With InMobi Commerce: Sriram V

Meet Sriram, Head of Engineering for InMobi Commerce. Discover all that Sriram has to share about the team and what they are working toward in this conversation with us. Tell us about the engineering team at InMobi Commerce We at InMobi Commerce are on the journey of building the number-one retail media platform from scratch to planet scale. We strive to work towards excellence with our consistency, pace, and disciplined execution. True to InMobi values, the team is ridiculously customer-centric…

Posted on August 10, 2023
By Team InMobi

09

August

My Growth Story at InMobi: Raveesh Kapoor

Raveesh joined InMobi in 2018 as a Product Specialist, in search of a role that was a perfect blend of technology and business. In this conversation, he takes us through his journey and talks more about his #LifeAtInMobi. How has your journey at InMobi evolved in the last five years? I joined InMobi soon after I finished my master’s degree and it’s been five years for me here now, so most of my professional experience has been with InMobi and I’d say that’s primarily because…

Posted on August 09, 2023
By Team InMobi

02

August

Meet the InMobi Exchange Team: Pamela Ibarra

Meet Pamela Ibarra, Vice-President, Partner Management for InMobi Exchange. In this conversation with us, Pamela shares insights about the Exchange team at InMobi and her #LifeAtInMobi. Tell us about your role and the team I joined InMobi in August 2022, as Vice President, Partner Management for InMobi Exchange, making me and the team responsible for all the revenue across the Exchange business. InMobi Exchange is the largest independent in-app exchange in the world. It is a big team with…

Posted on August 02, 2023
By Team InMobi

26

July

Building a Career with InMobi Commerce: Jimit Doshi

Meet Jimit Doshi, SVP and Head of Commerce, InMobi. Having been with the organization for close to 15 years now, he is truly an InMobi veteran. In this conversation, Jimit talks about the InMobi Commerce team’s vision, mission, and much more. What would you say is InMobi Commerce's long-term vision? Our vision at InMobi Commerce is to transform the digital discovery and shopping journey into experiences that are as delightful, efficient, and informed for buyers as physical shopping.…

Posted on July 26, 2023
By Team InMobi

18

July

My Growth Story at InMobi: Amy Weber

A mother, a student, and a career-driven woman – Amy has taken up all three roles as she moves forward. A journey of unconventional choices and paths that have led her to where she is today, Amy shares it all with us in this candid conversation. Here is what she has to say about her growth journey at InMobi and much more. How your journey at InMobi has been so far? I started at InMobi as a Senior Customer Success Manager in 2021, where I got to understand our product suite and all our…

Posted on July 18, 2023
By Team InMobi

03

July

Why I Joined InMobi: Lee Minseong

Meet Lee Minseong, Customer Success Manager, who joined our team in Seoul, South Korea in February 2023, and hear from him about his #LifeAtInMobi. Tell us about the journey that led you to InMobi After finishing my master’s degree in marketing management from Grenoble Ecole De Management, France, I went on to start my corporate journey in the Filipino manufacturing industry before eventually moving back to South Korea. There I gained invaluable experience in the IT industry as a Customer…

Posted on July 03, 2023
By Team InMobi

12

June

My Growth Story At InMobi: Jobie Tan

Jobie Tan joined InMobi in 2017 as the Head of Business Development for Gaming in America and Europe. In this conversation with us, Jobie talks about taking his role to a global scale and expanding InMobi’s gaming business in markets across regions. Walk us through your journey at InMobi I started my journey with InMobi over six years ago, when an ex-colleague from my previous company introduced me to the organization and the role. I joined the team as the Head of Business Development…

Posted on June 12, 2023
By Team InMobi

05

June

Why I Joined InMobi: Yusuke Kinoshita

Yusuke joined our team in Japan as a Sales Manager in February 2023. In this conversation with us, he shares his experience as a new joiner and discusses his excitement about unlocking the highly competitive and challenging Japanese market for InMobi as he takes on this new role. What are the key responsibilities that come with your current role? As the lead sales manager, my primary responsibility is enhancing sales within our client base by creating and selling efficient mobile advertising…

Posted on June 05, 2023
By Team InMobi

22

May

Why I Joined InMobi: Genevieve Pritchard

Working in a creative and innovative environment, surrounded by a smart and talented team is what keeps Genevieve excited about her role. Meet Genevieve Pritchard, Director of Product Marketing at InMobi as she talks to us about her #LifeAtInMobi. Tell us about your role and team at InMobi I lead product marketing for the brand proposition globally. My role is to connect all the products under the InMobi Exchange suite into a single, unified proposition and go-to-market plan. One of the biggest…

Posted on May 22, 2023
By Team InMobi

12

May

Why I Joined InMobi: Cecilia Jenkins

Cecilia Jenkins joined InMobi as a Senior HR Business Partner in October 2022 with 17 years of expertise in the field of Human Resources. Cecilia talks about the warmth and sense of belonging she has experienced here and how she is looking to contribute through her #LifeAtInMobi. Tell us about your role I have joined InMobi as a Senior HR Business Partner, and my role involves supporting various divisions of our business in North America, including Sales, Commerce, and Marketing. Can you tell…

Posted on May 12, 2023
By Team InMobi

02

May

Tech Leaders At InMobi: Sudheer Bhat

A quest for continuous learning and taking up exciting challenges is what led Sudheer to InMobi. In this candid conversation, he talks about experiencing freedom and inclusivity since his early day at InMobi. Tell us about your role at InMobi My role at InMobi as a Staff Engineer II is two dimensional where I primarily work with the supply side platform (SSP) team along with the Centre of Excellence team in some capacity. The role mostly comprises business-as-usual tasks and taking care…

Posted on May 02, 2023
By Team InMobi

27

April

Why I Joined InMobi: Jaclyn Hadida

Jaclyn Hadida joined InMobi in January 2023 as the Country Manager for our operations in Australia and New Zealand. Learn more about her and what made her join InMobi. Tell us about your role and responsibilities at InMobi I am the Country Manager for InMobi in Australia and New Zealand (ANZ). My role is primarily strategy and revenue driven and encompasses everything that is drilled drown from a global strategy lens to focus on the Asia Pacific region and all the way down to the ANZ market. The…

Posted on April 27, 2023
By Team InMobi

17

April

Tech Leaders At InMobi: Justin Greene

Justin joined InMobi as the Head of the Centre of Excellence in September 2022. Learn more about his journey from being a private investigator to becoming a technology leader and his #LifeAtInMobi from Justin himself. Tell us about your role at InMobi I head the Centre of Excellence team at InMobi. We are a group of senior architects with a lot of experience in working on diverse technologies and problems. From our charter... “The CoE (Center of Excellence) is a self-directing centralized unit…

Posted on April 17, 2023
By Team InMobi

14

April

Learning And Development At InMobi: Keystone Program

At InMobi, we understand that the success of the organization is closely tied to the personal and professional growth of our people. iLead is the leadership learning and development curriculum at the InMobi Group. It is a journey comprising of three pitstops: Milestone – A first-time people leaders training program, Capstone – A training program for seasoned people leaders, and Keystone – A program curated for high-potential future leaders. The…

Posted on April 14, 2023
By Team InMobi

21

March

Tech Leaders At InMobi: Gaurav Gupta

Gaurav Gupta joined InMobi in May 2021 as a Principal Engineer. Learn more about his role as a tech leader and his #LifeAtInMobi. Tell us about your role at InMobi I joined InMobi as a Principal Engineer in the Centre of Excellence team, which is a group of senior architects looking after the common engineering problems across the various engineering verticals here. We also work towards defining the organization's technology strategy, solving any standards we need to define, working on shared…

Posted on March 21, 2023
By Team InMobi

01

March

Tech Leaders At InMobi: Devashish Gupta

Devashish started his InMobi journey as a campus hire in 2012. Learn more about his tech journey that maps into his current role and his #LifeAtInMobi. Tell us about your role at InMobi I am currently a part of the Centre of Excellence team as a Senior Staff Engineer. It is a horizontally spread team that guides and acts as the backbone for all the engineering verticals that support our business objectives. The team works on the organization's technology strategy and figures out what needs…

Posted on March 01, 2023
By Team InMobi

15

February

Why I Joined InMobi: Brittany Best

Meet Brittany Best, Senior Client Partner at InMobi Commerce. Brittany joined our North America team in November 2022. Learn more about her and what made her join InMobi as she shares about her #LifeAtInMobi. Describe your role at InMobi The simplest way to describe my role is that I am the client advocate, both for the client’s side of the business and our business internally. I work towards ensuring that our retailers are monetizing their websites correctly and to their full capacity while…

Posted on February 15, 2023
By Team InMobi

09

February

Tech Leaders At InMobi: Anshul Garg

Anshul Garg joined InMobi as a Senior Software Development Engineer at Test (SDET) back in 2010. Learn more about his journey of 13 years at InMobi mapping to his current role as a tech leader, and his #LifeAtInMobi. Tell us about your role at InMobi I have been with InMobi for close to 13 years now and I have worked with multiple business units and taken up different roles during this course. In my current role at InMobi, I work as the Director of Engineering for the product engineering…

Posted on February 09, 2023
By Team InMobi

13

January

Tech Leaders At InMobi: Gurumallesha

Gurumallesha joined InMobi as Vice President – Product Engineering in August 2022. Learn more about his role as a tech leader and his #LifeAtInMobi. Tell us about your role at InMobi I lead product engineering for InMobi advertising. My role here is multi-dimensional and has various aspects to it. The first dimension is working toward fulfilling the organization’s vision. The second dimension would be the strategy aspect which involves a lot of critical thinking to ensure the best strategic…

Posted on January 13, 2023
By Team InMobi

20

December

Internship at InMobi: Hear from the Interns of 2022 Batch

The last six months have been incredibly special as we have had the office buzzing with interns for the first time since the pandemic and after two long years of intern batches working remotely. It is always great to have young minds with fresh perspectives joining the teams and playing a role in shaping these future leaders and innovators. This month marks the end of the six-month internship for the 2022 intern batch. We talked to six interns about their internship experiences and #LifeAtInMobi…

Posted on December 20, 2022
By Team InMobi

13

December

Tech Leaders At InMobi: Madhan Sundaram

Madhan joined InMobi as the Senior Director of Platform Engineering in 2021. Learn more about his role as a tech leader and his #LifeAtInMobi from Madhan himself. Tell us about your role at InMobi In my current role, I head the Data and Central platforms teams. The Central Data platform team works with user-centric data. The scale at which we process data at InMobi is unparalleled. We use big data tools to process them in a privacy-compliant manner. The Central Platforms team, in…

Posted on December 13, 2022
By Team InMobi

08

December

Why I Joined InMobi: Hajra Qureshi

Meet Hajra Qureshi, a talent acquisition lead for the Asia Pacific (APAC) region. Hajra joined InMobi’s Singapore office in May 2022. Here is a conversation that will tell you more about Hajra and her #LifeAtInMobi. Tell us about yourself and your life outside of work I am a proud mother of two young and wonderful girls and, they keep me on my toes around the clock. Apart from that, I am a yoga enthusiast and an avid traveler, and especially enjoy indulging in the local cuisines and experiencing…

Posted on December 08, 2022
By Team InMobi

02

December

LC Miu's Journey of 11 Years at InMobi

Meet Lim Chun Miu, Creative Manager for design and development from the InMobi Advertising Platform team in China. Having joined InMobi in November 2011, Miu has completed 11 years with us this month and is also the oldest InMobian in our China team. He talks about his over a decade-long #LifeAtInMobi in a conversation with us. Tell us about your role at InMobi I joined InMobi as a designer and 11 years later, I continue to do what I love the most and pursue my career as a designer. My designations,…

Posted on December 02, 2022
By Team InMobi

22

November

Meet Our London Team: Philip Gale

Meet Philip Gale from our office in London. He heads agency development and Europe brand sales at InMobi. As our team in London stands at the cusp of massive growth and expansion in the region, Philip talks about what it feels like to work at InMobi in a candid conversation. He shares that “freedom with responsibility” is a value that InMobi truly stands by and how it allows InMobians to meet their potential. Philip further goes on to talk about InMobi culture and how it forms the…

Posted on November 22, 2022
By Team InMobi

08

November

Meet Our London Team: Shumel Lais

Introducing Shumel Lais, General Manager for Appsumer, an intelligence platform under the InMobi Group. Shumel is also the founder of Appsumer and he joined InMobi's London office seven months back after the platform joined forces with the InMobi Group. In this candid conversation with us, he talks about the InMobi culture that enables freedom to be entrepreneurial and the growth mindset that drives us forward. Shumel shares that it is the mindset of the leadership at InMobi that…

Posted on November 08, 2022
By Team InMobi

20

October

Meet Our London Team: Darren Devitt

Meet Darren Devitt, Director of Publisher Development, Meson, from our team in the UK. Having completed almost a year at InMobi, Darren is already in love with the company culture and flexibility at work. He believes that people at InMobi, the InMobians, make work exciting and worthwhile. Working out of InMobi's London office gives Darren the perfect opportunity to collaborate with our teams across the globe. He is confident that with the right efforts and hard work there…

Posted on October 20, 2022
By Team InMobi

13

October

Learning and Development at InMobi: Milestone Program

In a world of dynamic and ever-changing work environments, it is crucial to constantly grow our skill sets. While experience gained along the professional journey helps in gaining direction and vision, learning and development are equally important for any individual, if not more. iLead is the leadership learning and development curriculum at the InMobi Group. It is a journey comprising of three pitstops: Milestone – A first-time people manager training program, Capstone – A training…

Posted on October 13, 2022
By Team InMobi

06

October

Meet Our London Team: Romita Choudhury

Introducing Romita Choudhury from our office in London, UK. Romita relocated to London in October 2021 and currently heads client services for the Europe, Middle East and Africa (EMEA) region. Apart from feeling that InMobi cares for its people and rewards performance, Romita also shares that she feels at home here. InMobi being the first company where she has spent more than a year, Romita talks about working with the best minds, the development opportunities and the…

Posted on October 06, 2022
By Team InMobi

26

September

Leader in Spotlight: Takeshi Iryo

Takeshi Iryo joined InMobi in November 2020 as the Country Head for our operations in Japan. Learn more about him and why he likes working at InMobi. Tell us about your responsibilities at InMobi. In my current role as the Country Head – Japan, I am leading the team in our Tokyo office to manage and expand our InMobi Demand and InMobi Exchange businesses here. Japan is the third biggest digital market in the world and an important one for InMobi going forward. I am also actively working towards…

Posted on September 26, 2022
By Team InMobi

21

September

Meet Our London Team: Michael Balogun

Introducing Michael Balogun, from our London office where he heads Sales for Performance Advertising in the European region. In a candid conversation with us, Michael shares insights about his work, his role as a manager and all that keeps him going. Michael shares that freedom and autonomy are attributes that are deeply rooted in the InMobi culture and we truly believe that great heights are reached only when wings are let loose to fly as we set out to be the best version of ourselves and unleash…

Posted on September 21, 2022
By Team InMobi

06

September

Why I Joined InMobi: Michael Nelson

Michael Nelson joined the InMobi North America team as a Technical Account Manager – Excellence Center. Learn more about him and why he likes working at InMobi. Tell us about the path that led you to InMobi. I was previously working at Amobee in television advertising operations and wanted to return to programmatic advertising in some capacity. Having worked in the ad tech industry for many years now, I had been involved with the demand side of the business for quite some time and wanted…

Posted on September 06, 2022
By Team InMobi

06

July

Why I Joined InMobi: Parimal Bajpai

Parimal Bajpai joined InMobi in April 2021 as the Vice President of Engineering for our telco solutions. Learn more about him and why he likes working at InMobi. What Are Your Responsibilities at InMobi? As a tech leader, my role is to nurture innovation as more and more telcos are tying up with InMobi to elevate experiences for their customers, scale business growth and monetize their digital assets. This involves ensuring that visually attractive Android and iOS apps are developed that are…

Posted on July 06, 2022
By Team InMobi

09

June

Creative Best Practices for User Acquisition and Retargeting

Creative and ad messaging have always been crucial, but in today’s privacy-first world, getting creative right is more important than ever before. For user acquisition and retargeting campaigns in particular, what creative best practices should be in place? For more insights, Remerge recently chatted with Nate Barnes, Creative Director at InMobi. Click here for the full insights. Nate’s Top Tips for UA and Retargeting Creative Check out this sneak peek of what Nate noted on…

Posted on June 09, 2022
By Team InMobi

23

May

Improving The User Experience for Publishers on the InMobi Customer Interface

At InMobi, providing a seamless onboarding and account management experience for publishers is a top priority, and this begins with their interaction on the InMobi Customer Interface (CI). Last year, we launched a new CI, which offers a fresh look and feel as well as improved workflows to our managed publishers, with the intent to gradually move our way up to offer an extensive CI that meets the needs of both managed and self-serve publishers.  With active feedback from our existing…

Posted on May 23, 2022
By Nishita Kini

20

May

InMobi SDK Featured on the All-New Google Play SDK Index 

One of the main highlights of Google I/O 2022, Google’s annual developer conference, is the launch of the Google Play SDK Index, a public directory of the most popular SDKs used by apps on Google Play. We are pleased to announce that the InMobi SDK is one of the top SDKs listed in the “Advertising and Monetization” category.   The index allows you to search for SDKs across categories and it provides insights on each SDK based on its usage data from Google Play to…

Posted on May 20, 2022
By Nishita Kini

10

May

InMobi Expands Bidding Integration with Google

We are thrilled to announce that InMobi’s bidding integration with Google is now available to all publishers on Google’s Ad Manager. Our initial release in July 2021 was only available for publishers with in-app inventory on Ad Manager 360 and AdMob. We have expanded the partnership to support publishers using all versions of Ad Manager and publishers monetizing mobile web inventory can now add InMobi as a real-time ad source. To support faster onboarding, we now…

Posted on May 10, 2022
By Team InMobi

06

May

Why I Joined InMobi: Eamon Bradley

Eamon Bradley joined InMobi in November 2021 as the Head of Business Development for UK. Learn more about him and why he likes working at InMobi. What Are Your Responsibilities At InMobi? I am responsible for building long-term strategic partnerships with the mobile network providers across Northern Europe, with a particular focus on the UK’s four carriers. The mobile carriers are constantly looking at ways to drive the top-line number. Meanwhile, the application providers, the brands…

Posted on May 06, 2022
By Team InMobi

26

April

An Outlook On Our Rewarded Video Growth

Previously on the blog, we covered the basics of rewarded video ads and the key things that publishers should know about this ad format. We are now digging deeper into why publishers should consider InMobi for their rewarded video monetization strategy. A Strong Contender to Banner and Interstitial While the nature of the app will highly influence the appropriate placement strategy, the adoption of high-impact formats among app developers has been undeniable. Rewarded video ads have…

Posted on April 26, 2022
By Cecilia Nzaou

19

April

Why Diversity Should Feature in Your Marketing Mix

InMobi presents our latest curated marketplace – Diversity, Equity and Inclusion (DEI) which focuses on verified minority-owned publishers and high quality, contextually relevant supply. Diversity is not new for advertisers. Major advertisers have mandated more diverse representation in their campaigns and creatives. The likes of Dove, Nike and L’Oreal have taken steps to include minority/historically underrepresented groups like BIPOC, LatinX and LGBTQ+ individuals in their worldwide…

Posted on April 19, 2022
By Utkarsh Sinha

01

March

Android Privacy Sandbox: What You Need To Know

What happened? On February 16, 2022, Google announced plans to extend Privacy Sandbox to Android and sunset the Google Advertising ID (GAID) as a cross-app user identifier within the next two years. Google’s Privacy Sandbox initiative overall is not new; it was originally launched with a focus on protecting user privacy in the Chrome/web environment. The recent announcement expanded the scope of Privacy Sandbox to include the Android in-app environment. …

Posted on March 01, 2022
By Team InMobi

21

January

Supporting Our Diverse Publishers Through the InMobi for Everyone Program

As an Indian-owned company, InMobi is strongly committed to Diversity, Equity and Inclusion (DEI). DEI is part of our core values, and as a truly global company, we want to help the mobile advertising ecosystem to be more inclusive. In June 2021 we launched a survey asking our publishers to self-identify if their business is owned by a member of a diverse community. We are now taking…

Posted on January 21, 2022
By Cecilia Nzaou

14

January

My Growth Story: Nandika Pradeep

InMobi is an organization that has seen employees come and stay with it for years. Nandika Pradeep, Strategy and Operations Head at InMobi, is one of them. Nandika joined InMobi almost eight years ago in the Human Resources (HR) department. Before this, she had a long consulting stint and had just finished her master's in Business Administration. Her first role at InMobi was essential for the company, as she set the foundation for and established HR practices in line with an aspirational…

Posted on January 14, 2022
By Team InMobi

09

December

Why I Joined InMobi: Narayan Murthy Ivaturi

Narayan Murthy Ivaturi joined InMobi as our Director - Digital Native and Performance, Southeast Asia. Learn more about him and why he likes working at InMobi. Narayan Murthy was introduced to the world of advertising by a college senior only when he was pursuing his MBA degree. Since then, he has gained over 15 years of experience in advertising, media planning, media sales, business development, mobile and e-commerce. He has proven the worth of his knowledge and excellence…

Posted on December 09, 2021
By Team InMobi

23

November

Six Months Of ATT: The Story Behind The Numbers

It has been nearly six months since Apple started enforcing App Tracking Transparency (ATT) changes with their iOS 14.5 update. Since the release, we have seen buyers, publishers and ad tech ecosystem partners pivot and adapt to these changes in various ways. In this blog, we would like to show some stats and observations from InMobi’s point of view, including how InMobi fared and…

Posted on November 23, 2021
By Utkarsh Sinha

15

November

Why I Joined InMobi: Philip Gale

Philip Gale joined InMobi in September 2021 as our Head of Agency Development for Europe. Learn more about him and why he likes working at InMobi. What are your responsibilities at InMobi? The Agency Development team essentially drives net-new revenue through evolved product and service offerings. This means that while we are speaking to the same agencies as the rest of the sales organization, we are not having the same…

Posted on November 15, 2021
By Team InMobi

11

November

Why I Joined InMobi: Joe Esposito

Joe Esposito joined InMobi in July 2021 as our VP, Head of Agency Partnerships for North America. Learn more about him and why he likes working at InMobi. What are your responsibilities at InMobi?  I lead Agency Partnerships in North America, driving deeper relationships and value exchange with the major agency holding companies and key independent agencies. What is it that most excites you about these responsibilities? We have a solid foundation established with many of…

Posted on November 11, 2021
By Team InMobi

02

November

InMobi's Business Leaders in APAC

InMobi’s business leaders in the Asia-Pacific (APAC) region are integral to the organization’s growth. Here’s introducing some of these game-changers. Devika Sharma Director, Sales, Glance and Roposo As the Director of Sales for the Glance and Roposo platforms of InMobi, Devika is responsible for the growth of the advertising business by building native advertising and content-led brand experiences. Devika is another one of InMobi’s strong and dependable leaders who have extensive…

Posted on November 02, 2021
By Team InMobi

13

October

InMobi + Appsumer: Joining Forces To Improve Mobile Performance Advertising

Acquiring new app users is harder than ever before, with so many changes in the industry underway. And yet, it’s never been more critical to get new users for your app, as new ways of shopping, consuming media, communicating and doing so much more are now becoming the norm. So what can app-first businesses do in this environment? How can apps acquire new users at scale amidst all of the tumult in the mobile space? InMobi has long been helping businesses…

Posted on October 13, 2021
By Team InMobi

11

October

Why I Joined InMobi: Justin Sparks

Justin Sparks joined InMobi in January 2021 as our Head of Vertical Strategy for North America. Learn more about him and why he likes working at InMobi. What are your responsibilities at InMobi? I head our Vertical Strategy and go-to market division for North America. We have two sides in this division to help lead and support client development. One side is our enablement and training team who supports our Sales and Product teams in telling our story to the market.…

Posted on October 11, 2021
By Team InMobi

01

October

Announcement: InMobi Now Partnering With TrueData

InMobi is excited to announce that we are now partnering with TrueData! TrueData's Identity Resolution Platform is a leading data solution in the market, and InMobi is thrilled to partner with an industry leader in this all-too-important space. Thanks to our owned-and-operated mobile properties alongside our wide SDK footprint, we were already well on our way to completing better data to our advertiser partners – working with TrueData is…

Posted on October 01, 2021
By Team InMobi

27

September

How Are App Publishers Thinking About Data? Takeaways From September InMobi Exchange CAB Focus Group

Our Customer Advisory Board (CAB) publishers focus group gathered five of our most strategic publisher customers across North America and the EMEA region to talk about how publishers can make the most of their first-party data. The goal was to get direct input on our data and identity vision, which is designed to help publishers scale, standardize and verify their proprietary data. Here is a brief overview of our key takeaways: Data collection…

Posted on September 27, 2021
By Cecilia Nzaou

20

September

Get To Know InMobi's Leaders in North America

InMobi’s North American operations are a huge part of our global business. Here’s an inside look at the leaders driving this key part of our organization. Abhay Singhal Co-Founder of InMobi Group and the CEO of InMobi Abhay is a Co-Founder of InMobi Group and the CEO of InMobi, a company whose mission is to power intelligent, mobile-first experiences on connected devices. Abhay drives the company’s global business,…

Posted on September 20, 2021
By Team InMobi

16

September

Stepping Towards a Curated Future

Coming soon: A curated environment for advertisers powered by high quality, contextually relevant supply and audiences to test and scale their mobile marketing strategies. During the pandemic, people spent more time spent indoors and more time on their phones. For example, last year saw casual gaming app downloads increase by 45%. For brands and agencies looking to run more advertising on mobile apps, it can…

Posted on September 16, 2021
By Team InMobi

14

September

In-App Ad Monetization at InMobi: A Peek At Our Numbers

Over 23,000 independent app developers, app publishers and studios leverage InMobi’s in-app ad monetization services. For these apps, InMobi is more than just one of many supply-side platforms (SSPs), ad networks and ad exchanges providing in-app ads from many nameless mobile app advertisers – rather, we are key to how they generate revenue and ultimately keep the lights on. For these…

Posted on September 14, 2021
By Team InMobi

07

September

Introducing InMobi's New Publisher Support Portal

At InMobi, we are committed to empower our app developer and publisher customers with platforms and tools that support their business goals, while also providing the best possible level of customer support. With this in mind, we are thrilled to announce the launch of our new publisher support portal. Our aspiration is to provide a full self-serve publisher platform where mobile publishers of all sizes can take control of their monetization…

Posted on September 07, 2021
By Team InMobi

24

August

InMobi Now Working With HUMAN, Joining The HUMAN Collective

We are excited to announce that InMobi is now utilizing HUMAN’s MediaGuard solution to help fight fraud and ensure a clean, transparent and trustworthy mobile in-app advertising ecosystem. HUMAN, formerly known as White Ops, has long been a leader in this space, and we are thrilled to be partnering with them to improve in-app advertising. In addition, InMobi will be joining the Human Collective, which is HUMAN’s consortium of industry leaders working collaboratively together to…

Posted on August 24, 2021
By Team InMobi

23

August

iOS 14.5: The Story So Far

Apple rolled out iOS 14.5 on April 26. This OS version included a major update for user privacy: AppTrackingTransparency (ATT), where apps were required to display a prompt for users to opt in or out to sharing their information in the form of an IDFA (Apple’s device-level identifier for advertisers). Since then, Apple has pushed live iOS 14.6 and 14.7 in the last few months, resulting in more people…

Posted on August 23, 2021
By Team InMobi

28

July

InMobi Joins Google's Bidding Program as Ad Source

In the last couple of years, the mobile advertising industry has witnessed publishers embracing in-app bidding over traditional ad waterfalls. Adding to this momentum, we are pleased to announce that InMobi is now available as an ad source with bidding on Google. Bidding is Google’s server-side bidding solution, through which multiple demand sources can bid simultaneously in real time for publisher’s inventory. This allows publishers to identify and earn…

Posted on July 28, 2021
By Team InMobi

28

July

InMobi Sell-Side Platform Now Integrated Across Leading In-App Header Bidding Platforms

Publishers are embracing in-app header bidding as their preferred monetization solution as advertisers have increasingly found more value in such inventory. This is a large shift from just two years ago when there was widespread scepticism on the role of header bidding in the in-app environment. It is our belief that this shift is now only going to gain steam, and we will be in a bidding-first ecosystem not before too…

Posted on July 28, 2021
By Team InMobi

24

June

Checking In On ATT: Where Do Things Stand Today?

Apple officially introduced iOS 14.5 on April 26 – or over two months ago at this stage. Of course, this was no ordinary operating system update. With iOS 14.5, Apple began enforcing its AppTrackingTransparency (ATT) framework, requiring apps to display standard messaging that would have users opt in to information being shared about them in the form of a device-level identifier (IDFA). On May 24, less than a month after releasing iOS 14.5,…

Posted on June 24, 2021
By Team InMobi

10

June

Media Matters: Diversity, Equity and Inclusivity in Mobile Inventory

InMobi is committed to creating a workplace where all feel welcome and free to bring their authentic self to work every day. We take pride in being an equal employment employer, where all employees and applicants have equal opportunity for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression…

Posted on June 10, 2021
By Team InMobi

03

June

ATT and iOS 14.5 Impact Analysis: Initial Insights

Apple’s AppTrackingTransparency (ATT) came into effect on April 26 with the release of iOS 14.5. This OS version now makes it mandatory for mobile apps to seek permission to track the iOS 14.5 users beyond the app in use via IDFA, Apple’s device-level identifier. Before the release, the in-app ecosystem had anticipated a huge drop in the opt-in rates, which would impact the $224 billion mobile advertising industry worldwide. …

Posted on June 03, 2021
By Team InMobi

26

March

InMobi Exchange: Two New Products for Boosting Addressability

As Apple begins to enforce its App Tracking Transparency (ATT) framework this year, iOS app publishers will be required to get user consent in order to show them personalized ads. As a result, advertisers will end up having a smaller pool of addressable users on iOS devices. However, not all user-level tracking is going away. For one, expect 20-30% of all iOS users to allow tracking. Additionally, Android hasn’t changed its…

Posted on March 26, 2021
By Team InMobi

09

September

Preparing for iOS 14: Insights from InMobi Exchange CAB Identity Focus Group

Apple’s recent announcements regarding iOS 14 and its expected impact on the Identifiers for Advertisers (IDFA) have been in the news for the last few weeks. Everyone from advertisers to publishers and the other ecosystem players are discussing its likely impact on in-app advertising and monetization. To get a better sense of how the mobile advertising ecosystem will cope with these changes, we convened experts from across the…

Posted on September 09, 2020
By Team InMobi

02

September

Mobile Ad Creatives Best Practices with InMobi and Celtra [New Report]

What do the very best mobile ad creatives look like, and what kinds of results can they drive for in-app marketing campaigns? For a deep dive on creative best practices, the in-app mobile advertising experts at InMobi teamed up with the creative teams over at Celtra to take a deep dive on the role of creatives in mobile marketing and how an ad creative, working in lockstep with other key components to in-app ad…

Posted on September 02, 2020
By Team InMobi

21

August

Mobile Insights with InMobi: Q&A with Kunal Nagpal on Political Advertising

Welcome to another edition of Mobile Insights with InMobi! This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world. Note: Want to listen to previous editions of Mobile Insights with InMobi? Head to our SoundCloud page for more. For this interview, I sat down again with Kunal Nagpal, GM of Publisher Platforms and…

Posted on August 21, 2020
By Matt Kaplan

20

August

InMobi Exchange, iOS 14 and IDFA: What You Should Know

Apple announced major IDFA-related changes from iOS 14 onwards at WWDC 2020. As a result, how advertisers and publishers use IDFA for scalable user-level ad targeting and personalization will be impacted. What App Publishers Need to Know With iOS 14, publishers and developers are required to provide a purpose string that’s displayed to users through a pop-up and explains why they would want to track a specific user. InMobi fully supports this change…

Posted on August 20, 2020
By Team InMobi

10

August

iOS 14 and IDFA: What Advertisers Need to Know

At its annual Worldwide Developers Conference (WWDC) this year, Apple unveiled the latest version of its mobile operating system, iOS 14, among other announcements. But in the world of ad tech and mobile in-app advertising, the biggest news from WWDC this year related to its ID for Advertisers (IDFA). Specifically, Apple is now requiring every app to gain user permission to collect and use their IDFA for advertising purposes. Apps can only ask for opt-in permission once, the look and language…

Posted on August 10, 2020
By Team InMobi

02

July

What To Expect From InMobi Exchange In 2020: InMobi Exchange CAB Mid-Year Update

InMobi organized the first edition of CAB (customer advisory board) in January 2020, where we gathered industry leaders from across the ecosystem to discuss the product roadmap for the year and beyond. The goal of this board was to channel customer feedback in a more open, diverse forum, and provide our customers a direct channel to guide InMobi’s product roadmap in a way that helps them the most. Updates as of June 2020 As we shared in our blog earlier…

Posted on July 02, 2020
By Team InMobi

23

June

InMobi + Meetrics: Strengthening Our Commitment to Viewability

We are pleased to announce our new partnership with Meetrics to offer more advertisers the transparency required to trust ad delivery data. With this new partnership, we are taking another step forward in strengthening our commitment towards measurement and verification of ad effectiveness. As content consumption behavior and advertiser ad budgets increasingly shift to digital channels like mobile, viewability as a measure of ad effectiveness has evolved from something that’s nice to have but…

Posted on June 23, 2020
By Team InMobi

11

June

InMobi's Stance on Political Advertising in the U.S.

As the 2020 U.S. Presidential election begins to really get going, we at InMobi wanted to address how political advertising will work on InMobi Exchange and how we are taking multiple steps to ensure media campaigns are run responsibly. For reference, we define political content as content that references a candidate, political party, elected or appointed government official, election, ballot measure or legislation. Political…

Posted on June 11, 2020
By Team InMobi

09

June

Mobile Insights with InMobi: Q&A with Bismit Bikash Boruah on Ad Buying Trends on InMobi Exchange During COVID-19

COVID-19 has led the world into a new normal and almost all sectors of the economy were disrupted as restrictions were imposed. As a result, advertisers across verticals are pivoting brand awareness messaging to match consumer sentiments. Now more than ever, the success of a digital campaign depends on addressing the most relevant audiences and driving the most relevant KPIs. In this Q&A, we chat with Bismit Bikash Boruah, Director, Programmatic Marketplace at InMobi, and look…

Posted on June 09, 2020
By Matt Kaplan

29

May

Mobile Insights with InMobi: Q&A with Kunal Nagpal on InMobi Exchange and In-App Programmatic Trends

Welcome to another edition of Mobile Insights with InMobi! This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world. Note: Want to listen to previous editions of Mobile Insights with InMobi? Head to our SoundCloud page for more. For this interview, I sat down with Kunal Nagpal, GM of Publisher Platform and Exchange at InMobi, on May 1. In…

Posted on May 29, 2020
By Matt Kaplan

01

May

Mobile Insights with InMobi: Robyn Meyers on Video Streaming during COVID-19

Welcome to our second edition of Mobile Insights with InMobi! This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world. Note: Want to check out our first installment in this series where we talk mobile gaming with InMobi’s Jobie Tan? Click here to check it out. For our second interview, I sat down with Robyn Meyers, InMobi North America’s Vice President…

Posted on May 01, 2020
By Matt Kaplan

24

April

Mobile Insights with InMobi: Jobie Tan on Mobile Gaming during COVID-19

Welcome to our first ever edition of Mobile Insights with InMobi! This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world. For our very first interview, I sat down with Jobie Tan, InMobi’s Director of Business Development, to discuss the current state of mobile gaming during the COVID-19 pandemic. In our 18-minute conversation, we talked about why people are turning to mobile gaming apps…

Posted on April 24, 2020
By Matt Kaplan

22

June

YaWiO

A wise man once said the purpose of life is NOT to become MORE than you are but to become WHO YOU ARE meant to be. And if we were to put that in the corporate context briefly, it would mean we provide an environment where the best that is hidden in each individual is truly culled out. If that were to happen, the outcomes would be unbelievable.That is what we want our culture to nurture. And we acknowledge its easier said than done and it’s a very long journey.At InMobi, we see culture as the way…

Posted on June 22, 2015
By Anson Ben

11

March

Launching InMobi Appographic Targeting™

Over the last two years, we sought out and met hundreds of app developers across the world to ask them two simple questions - “How would you describe your app?” and “Who is this app designed for?”While the specifics vary, the responses’ structure was almost always a variant of the following sentences: “Have you used app A? It’s kind of like that, but with X being a key differentiating concept”“It’s an app that lets users do XYZ”“The audience for this app is very similar to…

Posted on March 11, 2015
By Abhishek Bapna

08

October

InMobian For Life - Launch of InMobi Alumni Network

It's time to renew old friendships, establish new ones and expand our network.We are excited to announce the launch of the InMobi Alumni Network on LinkedIn. The InMobi Alumni Network (IAN) is a community of current and past InMobians, across the globe. This forum is just one of the many initiatives planned to keep the InMobi spirit alive, share exciting news about the company, stay in touch with past employees, seek referrals and simply network. Employees and ex-InMobians can request to join the…

Posted on October 08, 2014
By Kevin Freitas

29

July

探秘 InMobi 班加罗尔办公室

印度人在硅谷的表现可用“风生水起”来形容。今年2月，微软漫长的CEO海选终以萨提亚纳德拉（Satya Nadella）的胜出，一时间，这位印度面孔的鲍尔默接班人，引起了全球的瞩目。6月末Google I/O大会上，桑达尔皮查伊（Sundar Pichai）成了舞台上绝对的主角，印度裔高管再一次闪耀硅谷。印度科技业的成功早已不是新闻，无论是软件教育体系还是闻名世界的班加罗尔“硅谷”，这个亚洲近邻都已走在世界的前沿。而对于在班加罗尔“硅谷”的顶尖移动互联网人才来说，他们一般都会在两家公司之间进行艰难的抉择，选择加入Google还是加入InMobi，一家是全球的互联网巨头，一家是源自印度本土的明星移动互联网公司。虽然印度的移动互联网还没有爆发，但这并没有影响到InMobi在全球的成功，目前，InMobi已经成为全球最大的独立移动广告平台，在全球范围内与Google…

Posted on July 29, 2014
By Kevin Wang

19

November

Inside the InMobi Office: San Francisco

Ahhhh SOMA. You glorious little conclave infamous for start-ups on every corner, food trucks in most alleys, developers in hoodies and, perhaps best of all, the San Francisco InMobi office! Welcome! Svāgata! Accueil! InMobi has that gleam of something special right from the beginning because we are a global company. With 17 offices in every corner of the world–China, Japan, HQ in India, London, France–each office is unique to the culture of that region. So, in case you haven’t stopped by to…

Posted on November 19, 2013
By Mackensie Smith

ENGAGE AND ACQUIRE

Exchange

DSP

UNDERSTAND AND IDENTIFY

Audiences

Pulse

Mobile Monetization

UnifID

Game Monetization

Ad Formats

InMobi SDK

InMobi CMP

Retailers

Telco Solutions

Glance

Roposo

Nostra

Resources

InMobi University

Support Center

Contact us

12

December

27

November

22

November

10

October

04

October

19

September

13

September

07

September

29

August

22

August

18

August

10

August

09

August

02

August

26

July

18

July

03

July

12

June

05

June

22

May

12

May

02

May

27

April

17

April

14

April

21

March

01

March

15

February

09

February

13