29

May

Mobile Insights with InMobi: Q&A with Kunal Nagpal on InMobi Exchange and In-App Programmatic Trends

Welcome to another edition of Mobile Insights with InMobi! This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world.    Note: Want to listen to previous editions of Mobile Insights with InMobi? Head to our SoundCloud page for more.  For this interview, I sat down with Kunal Nagpal, GM of Publisher Platform and Exchange at InMobi, on May 1. In this 23-minute conversation, we talked about the current state of InMobi Exchange, how different demand-side platforms are coping with COVID-19 and what brand marketing looks like today. Tune in now to hear the whole conversation!  LISTEN NOW   InMobi · Mobile Insights with InMobi: Q&A with Kunal Nagpal on InMobi Exchange and In-App Programmatic Trends Full Interview Transcript MATT:  Hi everyone. Welcome to another edition of Mobile Insights with InMobi. As always, this is your esteemed host, Matt Kaplan from InMobi's marketing team, and today, very excited to have Kunal Nagpal join me. Kunal can you give everyone listening in a quick introduction?   KUNAL:  Sure thing, happy to be here Matt. Hi everyone. I am the GM for our exchange and publisher platforms. Basically means,

Posted on May 29, 2020
By Matt Kaplan

01

May

Mobile Insights with InMobi: Robyn Meyers on Video Streaming during COVID-19

Welcome to our second edition of Mobile Insights with InMobi! This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world.   Note: Want to check out our first installment in this series where we talk mobile gaming with InMobi’s Jobie Tan? Click here to check it out.  For our second interview, I sat down with Robyn Meyers, InMobi North America’s  Vice President of West Coast Brand Partnerships, to discuss the current state of entertainment and streaming during the COVID-19 pandemic. In our 18-minute conversation, we talked about the current state of the streaming wars, which kinds of titles are especially popular right now and what media and entertainment companies need to do to see success today during these unprecedented times. Tune in today to hear the full conversation!   LISTEN NOW InMobi · Mobile Insights with InMobi: Q&A with Robyn Meyers on Media and Entertainment During COVID-19   Q&A Transcript  MATT:  Hi everyone. Welcome to another edition of Mobile Insights with InMobi. This is Matt Kaplan from InMobi’s marketing team here, and today. I'm very excited to be joined by the

Posted on May 01, 2020
By Matt Kaplan

24

April

Mobile Insights with InMobi: Jobie Tan on Mobile Gaming during COVID-19

Welcome to our first ever edition of Mobile Insights with InMobi! This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world. For our very first interview, I sat down with Jobie Tan, InMobi’s Director of Business Development, to discuss the current state of mobile gaming during the COVID-19 pandemic. In our 18-minute conversation, we talked about why people are turning to mobile gaming apps in this moment in time, which kinds of titles are especially popular right now and what games need to do to see success today during these unprecedented times. Tune in today to hear the full conversation!   InMobi · Mobile Insights with InMobi: Q&A on Mobile Gaming with Jobie Tan Q&A Transcript MATT: Hi everyone. This is Matt Kaplan from InMobi's marketing team. Thanks for tuning in to our first ever edition of Mobile Insights with InMobi.For our very first guest, very excited to have Jobie Tan with us today. Jobie, can you give a quick intro of your role here at InMobi? JOBIE: Hey Matt, how’s it going? Thanks for having me.I head business development for global games over here at InMobi, and I work with publishers and developers, working with them to help them monetize their apps. MATT: Awesome. Great. So, so

Posted on April 24, 2020
By Matt Kaplan

22

June

YaWiO

A wise man once said the purpose of life is NOT to become MORE than you are but to become WHO YOU ARE meant to be. And if we were to put that in the corporate context briefly, it would mean we provide an environment where the best that is hidden in each individual is truly culled out. If that were to happen, the outcomes would be unbelievable.That is what we want our culture to nurture. And we acknowledge its easier said than done and it’s a very long journey.At InMobi, we see culture as the way we respond to any person or situation within our org. Ancient philosophers and modern thinkers promote various versions of ‘how we respond to obstacles is what defines us’. So our question was, ‘Do our responses to people and situations bring out the best in each of us? And when we say respond, we mean both, said and unsaid responses. Unsaid responses are as important because often culture is like the wind – it’s the presence that can’t always be directly seen, but it can be felt very strongly.And here is one truth we have seen over the years – whether it’s a team of 3 or a nation of a billion, culture exists in every community. So the choice is between letting an unconscious culture crop up like weeds or consciously creating a culture we truly love.We could

Posted on June 22, 2015
By Anson Ben

11

March

Launching InMobi Appographic Targeting™

Over the last two years, we sought out and met hundreds of app developers across the world to ask them two simple questions - “How would you describe your app?” and “Who is this app designed for?”While the specifics vary, the responses’ structure was almost always a variant of the following sentences: “Have you used app A? It’s kind of like that, but with X being a key differentiating concept”“It’s an app that lets users do XYZ”“The audience for this app is very similar to the audience of app A”“Users who play Game A and Game B will love my app”Very rarely have we heard an app developer describe their app in terms of app store categories, and almost never in terms of a demographic or a location. As humans, we tend to relate to new things in terms of something we already know, which helps us anchor new experiences. This translates to how people perceive apps, as well, where app definitions and potential audiences are referenced in terms of other apps, with a few key differentiators.This is where the core insight for Appographic Targeting™ emerges. Users and app developers have a common language of evaluating and developing new apps - the language of how apps are described in terms of key functional, design and interactive elements that appear in those apps and similar apps. This language, like any other language, has

Posted on March 11, 2015
By Abhishek Bapna

27

October

InMobian for Life – Our first alumni networking event

Earlier this month, we invited all our San Francisco based alumni to join us for a fun evening of nostalgia and networking. The event was a celebration of our history together. The party was also in recognition of the contribution of every InMobian – current and past - in building InMobi. Amidst all the fun, it was a great opportunity to soak up the bonhomie and know that InMobi has so many well-wishers within the industry. Likewise, several alumni told me that they were so enthused that InMobi still cares for them and their progress. And, of course, nobody needs to teach InMobians how to party! Between the great food, awesome drinks and scintillating conversation –the event was a roaring success. We are already gearing up to host the next edition so stay tuned for more!

Posted on October 27, 2014
By Kaavya Kasturirangan

08

October

InMobian For Life - Launch of InMobi Alumni Network

It's time to renew old friendships, establish new ones and expand our network.We are excited to announce the launch of the InMobi Alumni Network on LinkedIn. The InMobi Alumni Network (IAN) is a community of current and past InMobians, across the globe. This forum is just one of the many initiatives planned to keep the InMobi spirit alive, share exciting news about the company, stay in touch with past employees, seek referrals and simply network. Employees and ex-InMobians can request to join the InMobi Alumni Network (IAN) by clicking here. Let's stay in touch!

Posted on October 08, 2014
By Kevin Freitas

29

July

探秘 InMobi 班加罗尔办公室

印度人在硅谷的表现可用“风生水起”来形容。今年2月,微软漫长的CEO海选终以萨提亚 纳德拉(Satya Nadella)的胜出,一时间,这位印度面孔的鲍尔默接班人,引起了全球的瞩目。6月末Google I/O大会上,桑达尔皮查伊(Sundar Pichai)成了舞台上绝对的主角,印度裔高管再一次闪耀硅谷。印度科技业的成功早已不是新闻,无论是软件教育体系还是闻名世界的班加罗尔“硅谷”,这个亚洲近邻都已走在世界的前沿。而对于在班加罗尔“硅谷”的顶尖移动互联网人才来说,他们一般都会在两家公司之间进行艰难的抉择,选择加入Google还是加入InMobi,一家是全球的互联网巨头,一家是源自印度本土的明星移动互联网公司。虽然印度的移动互联网还没有爆发,但这并没有影响到InMobi在全球的成功,目前,InMobi已经成为全球最大的独立移动广告平台,在全球范围内与Google AdMob“打”得火热,目前每月已经能够触达7.59亿的月活跃用户(截止2013年底,微信的月活跃用户为2.7亿)。更令人难以置信的是,InMobi目前只有约2%的收入来自印度,98%的收入来自美国、欧洲和中国等全球其他市场,业务早已遍及全球。今天,我们将带大家一起探秘这家移动互联网明星公司在印度的神秘面纱班加罗尔有三个主要的科技园区,我们今天去的是其中一个,园区内的公司包括思科、LG、inMobi等。这些科技园区看起来和中国的科技园没有太大差别。这个科技园位于班加罗尔东面,员工从家到单位平均需要一个小时。因此大部分公司都提供班车或者摆渡车,但也有很多人骑摩托车上下班。这是InMobi班加罗尔办公室的前台,虽然InMobi源自印度,但仅有2%的收入来自印度本土,美国、英国和中国是他们最大的三个市场。InMobi公司办公区的布置非常鲜艳,像是一家创意公司,也很有硅谷科技公司的感觉,高管都没有自己的办公室,而是和普通员工一样在开放工位上办公。InMobi的食堂,InMobi为员工提供免费的一日三餐以及晚间零食(在晚餐之前,晚餐9点开始)。同时,公司的全体会议也会在这里举行。一处休息处的背景用的是游戏超级马里奥中的画面InMobi租了三层,其中一层还没有装修,其中一角变成了乐队的场地。这里完全由员工自我发挥,还有一处休息处以及一个简易的板球场,板球是在印度最流行的运动。国内很多公司会议室的墙都是可以随意涂写的,但是InMobi更进了一步,不仅会议室的墙都可以涂写,连桌子也都是可以涂写的。很多时候员工之间交流的时候就直接在桌子上涂写让交流更顺利InMobi楼下的收费餐厅。这里有点类似国内的美食街,有多家餐厅入驻。不过目前刚刚开张,只有达美乐已经开始营业。当然,达美乐也为印度专门调整了口味。肯德基、麦当劳、必胜客等快餐也是如此。值得注意的是,和其他跨国互联网公司通过福利和环境吸引优秀人才的方式不同,InMobi只吸纳最有激情和理想的优秀人才。公司的管理价值观是让最优秀的人才都能最大程度将自己的才能进行发挥,通过每个人的自我实现来激励富有激情的天才员工,因此只适当地营造一个比较一般的办公环境,很多高福利公司出现的“政治内耗”、“勾心斗角”和“懒散”等问题在这里基本没有市场,这也与“激情员工创造最大价值”的管理学理论相一致。管理层总是尽最大能力破除“官僚”风气、为所有员工创造自我实现的平台。当然,回报是InMobi的人均产出远远高于行业平均水平,几乎每个员工都是“三头六臂”的小超人。

Posted on July 29, 2014
By Kevin Wang

19

November

Inside the InMobi Office: San Francisco

Ahhhh SOMA. You glorious little conclave infamous for start-ups on every corner, food trucks in most alleys, developers in hoodies and, perhaps best of all, the San Francisco InMobi office! Welcome! Svāgata! Accueil! InMobi has that gleam of something special right from the beginning because we are a global company. With 17 offices in every corner of the world–China, Japan, HQ in India, London, France–each office is unique to the culture of that region. So, in case you haven’t stopped by to say hi, let’s take a virtual tour to see what it’s really like on a day-to-day in the heart of Silicon Valley. The InMobi office is easy peasy lemon squeezy to reach on public transportation; walk down from the Powell Street Bart Station, walk up the block from CalTrain or make a stop on MUNI. If you do enjoy the air conditioning of your own car, park in the garage below the building for convenience (and a as-good-as-it’s-going-to-get priced parking pass). Ascend to the forth floor of 475 Brannan St. (just a few blocks away from AT&T Park, home of the SF Giants!) and the eyes immediately focus in on a glorious circle surrounding the logo. (It’s hard to miss.) The circle calms and centers you before opening the door into the airy welcome area. Office administration (and one of the InMobians set to work on the design of the new

Posted on November 19, 2013
By Mackensie Smith