Welcome to another edition of Mobile Insights with InMobi! This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world.
Note: Want to listen to previous editions of Mobile Insights with InMobi? Head to our SoundCloud page for more.
For this interview, I sat down with Kunal Nagpal, GM of Publisher Platform and Exchange at InMobi, on May 1. In this 23-minute conversation, we talked about the current state of InMobi Exchange, how different demand-side platforms are coping with COVID-19 and what brand marketing looks like today. Tune in now to hear the whole conversation!
InMobi · Mobile Insights with InMobi: Q&A with Kunal Nagpal on InMobi Exchange and In-App Programmatic Trends
Full Interview Transcript
Hi everyone. Welcome to another edition of Mobile Insights with InMobi. As always, this is your esteemed host, Matt Kaplan from InMobi's marketing team, and today, very excited to have Kunal Nagpal join me. Kunal can you give everyone listening in a quick introduction?
Sure thing, happy to be here Matt. Hi everyone. I am the GM for our exchange and publisher platforms. Basically means,
Welcome to our second edition of Mobile Insights with InMobi! This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world.
Note: Want to check out our first installment in this series where we talk mobile gaming with InMobi’s Jobie Tan? Click here to check it out.
For our second interview, I sat down with Robyn Meyers, InMobi North America’s Vice President of West Coast Brand Partnerships, to discuss the current state of entertainment and streaming during the COVID-19 pandemic. In our 18-minute conversation, we talked about the current state of the streaming wars, which kinds of titles are especially popular right now and what media and entertainment companies need to do to see success today during these unprecedented times. Tune in today to hear the full conversation!
InMobi · Mobile Insights with InMobi: Q&A with Robyn Meyers on Media and Entertainment During COVID-19
Hi everyone. Welcome to another edition of Mobile Insights with InMobi. This is Matt Kaplan from InMobi’s marketing team here, and today. I'm very excited to be joined by the
Welcome to our first ever edition of Mobile Insights with InMobi! This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world.
For our very first interview, I sat down with Jobie Tan, InMobi’s Director of Business Development, to discuss the current state of mobile gaming during the COVID-19 pandemic. In our 18-minute conversation, we talked about why people are turning to mobile gaming apps in this moment in time, which kinds of titles are especially popular right now and what games need to do to see success today during these unprecedented times. Tune in today to hear the full conversation!
InMobi · Mobile Insights with InMobi: Q&A on Mobile Gaming with Jobie Tan
Hi everyone. This is Matt Kaplan from InMobi's marketing team. Thanks for tuning in to our first ever edition of Mobile Insights with InMobi.For our very first guest, very excited to have Jobie Tan with us today. Jobie, can you give a quick intro of your role here at InMobi?
Hey Matt, how’s it going? Thanks for having me.I head business development for global games over here at InMobi, and I work with publishers and developers, working with them to help them monetize their apps.
Awesome. Great. So, so
A wise man once said the purpose of life is NOT to become MORE than you are but to become WHO YOU ARE meant to be. And if we were to put that in the corporate context briefly, it would mean we provide an environment where the best that is hidden in each individual is truly culled out. If that were to happen, the outcomes would be unbelievable.That is what we want our culture to nurture. And we acknowledge its easier said than done and it’s a very long journey.At InMobi, we see culture as the way we respond to any person or situation within our org. Ancient philosophers and modern thinkers promote various versions of ‘how we respond to obstacles is what defines us’. So our question was, ‘Do our responses to people and situations bring out the best in each of us? And when we say respond, we mean both, said and unsaid responses. Unsaid responses are as important because often culture is like the wind – it’s the presence that can’t always be directly seen, but it can be felt very strongly.And here is one truth we have seen over the years – whether it’s a team of 3 or a nation of a billion, culture exists in every community. So the choice is between letting an unconscious culture crop up like weeds or consciously creating a culture we truly love.We could
Over the last two years, we sought out and met hundreds of app developers across the world to ask them two simple questions - “How would you describe your app?” and “Who is this app designed for?”While the specifics vary, the responses’ structure was almost always a variant of the following sentences:
“Have you used app A? It’s kind of like that, but with X being a key differentiating concept”“It’s an app that lets users do XYZ”“The audience for this app is very similar to the audience of app A”“Users who play Game A and Game B will love my app”Very rarely have we heard an app developer describe their app in terms of app store categories, and almost never in terms of a demographic or a location. As humans, we tend to relate to new things in terms of something we already know, which helps us anchor new experiences. This translates to how people perceive apps, as well, where app definitions and potential audiences are referenced in terms of other apps, with a few key differentiators.This is where the core insight for Appographic Targeting™ emerges. Users and app developers have a common language of evaluating and developing new apps - the language of how apps are described in terms of key functional, design and interactive elements that appear in those apps and similar apps. This language, like any other language, has
Earlier this month, we invited all our San Francisco based alumni to join us for a fun evening of nostalgia and networking. The event was a celebration of our history together. The party was also in recognition of the contribution of every InMobian – current and past - in building InMobi.
Amidst all the fun, it was a great opportunity to soak up the bonhomie and know that InMobi has so many well-wishers within the industry. Likewise, several alumni told me that they were so enthused that InMobi still cares for them and their progress.
And, of course, nobody needs to teach InMobians how to party! Between the great food, awesome drinks and scintillating conversation –the event was a roaring success. We are already gearing up to host the next edition so stay tuned for more!
It's time to renew old friendships, establish new ones and expand our network.We are excited to announce the launch of the InMobi Alumni Network on LinkedIn. The InMobi Alumni Network (IAN) is a community of current and past InMobians, across the globe. This forum is just one of the many initiatives planned to keep the InMobi spirit alive, share exciting news about the company, stay in touch with past employees, seek referrals and simply network. Employees and ex-InMobians can request to join the InMobi Alumni Network (IAN) by clicking here. Let's stay in touch!
Ahhhh SOMA. You glorious little conclave infamous for start-ups on
every corner, food trucks in most alleys, developers in hoodies and,
perhaps best of all, the San Francisco InMobi office!
Welcome! Svāgata! Accueil!
InMobi has that gleam of something special right from the beginning because we are a global company. With
17 offices in every corner of the world–China,
Japan, HQ in India, London, France–each office is unique to the culture
of that region. So, in case you haven’t stopped by to say hi, let’s
take a virtual tour to see what it’s really like on a day-to-day in the
heart of Silicon Valley.
The InMobi office is easy peasy lemon squeezy to reach on public transportation; walk down from the
Powell Street Bart Station, walk up the block from CalTrain or make a stop on MUNI.
If you do enjoy the air conditioning of your own car, park in the
garage below the building for convenience (and a
as-good-as-it’s-going-to-get priced parking pass).
Ascend to the forth floor of 475 Brannan St. (just a few blocks away from
AT&T Park, home of the SF Giants!)
and the eyes immediately focus in on a glorious circle surrounding the
logo. (It’s hard to miss.) The circle calms and centers you before
opening the door into the airy welcome area.
Office administration (and one of the InMobians set to work on the
design of the new