Unlocking and continuing to accelerate app growth in the modern mobile era is an increasingly complex task for marketers to master and making the most of strategic partnerships across the AdTech ecosystem has proven to be one of the most effective tools for fortifying app growth strategies. This is why InMobi Advertising is launching a new series called Maximizing Growth Through Partnerships that’s dedicated to shining a light on these powerful connections and how they benefit the app…
Tell us a bit about yourself I joined InMobi straight after finishing my master’s degree, it has been six years now and the journey continues. From being a complete fresher to now being a working mother of a toddler, this place has seen me grow professionally as well as personally. Currently, as an SDE IV, I take the role of a backend developer for our Demand Side Platforms. What inspired you to pursue a career in tech? Growing up I knew I wanted to study science and technology, but computer…
MMA SMARTIES Indonesia 2022 recognized the creativity and innovation of leading brands and laid a solid foundation for celebrating the bright future of marketing. InMobi continued the winning streak by bagging four esteemed awards for contributing to mobile excellence and digital marketing. Here are the award-winning campaigns: 1. Wyeth Nutrition S-26 Procal Gold Creates an Engaging Gamified Experience Award Category : A. Gaming, Gamification & E-Sports, Silver award B. Instant…
2022 has seen Mobile reign supreme as the device that can drive real connections between brands and their consumers. InMobi has been instrumental in empowering brands to leverage the power of mobile in achieving full-funnel marketing objectives. With some stellar campaigns that stood out in 2022, we have been able to bag 67 industry awards throughout the year, which speaks volumes about our continued focus on mobile excellence. Award Name Number of Wins DATAMATIXX Awards 8 DIGIXX…
MMA Smarties is a well-reputed innovation award recognizing leaders, brands, agencies, and tech providers that use technology to pioneer new approaches in modern marketing to drive strong business impact. We are excited to share that InMobi won two key awards at Smarties India 2022 Awards. Here's a sneak preview of our wins. Campaign #1: Swiggy Drives Instant Impact with One-click Install on Glance Category: Instant Impact – Silver Award With mobile consumption shifting from switching…
The changes in the Marketing industry and the hyper-growth of connected consumers have forged brands to take newer measures to meet consumer needs. Mobile Marketing Association (MMA) recognizes the marketers that have aced the game with innovation and technology. With over 800 member companies collaborating globally across 15 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketing, technology, and media companies working cohesively to…
With every brand vying for the attention of its target audience, mobile has risen as the unbeatable channel for converting even the most distracted consumers. Seamless and engaging storytelling on mobile has empowered advertisers to not only strike a chord with potential customers but also maximise conversions. DATAMATIXX Awards, an initiative by AdGully, recognises and celebrates outstanding innovation in advertising with the thoughtful use of data and technology. InMobi has been known to leverage…
A prestigious, industry-first initiative focused on digital marketing, IDMA recognizes, celebrates and encourages the stellar work done by brands and agencies in the digital media space. This year, the 13th edition of IDMA saw an overwhelming 1200 entries, carefully deliberated by the esteemed panel of jury to pick the best campaigns that truly made the difference to the digital world. InMobi has been disrupting the mobile space with innovative campaigns since its inception and, this year,…
Mobile advertising has hit newer highs as screen times increased and consumers globally spent hours glued to their smartphones. With mobile adoption increasing by leaps and bounds, and attention spans getting shorter, marketers are consistently testing out innovative methods of connecting with target markets on mobile. Putting the spotlight on the some of the most promising mobile-first innovations in Southeast Asia, South Asia, and ANZ, Mob-Ex announced its finalists for this year’s…
The exchange4media group launched the first edition of the e4m Real-Time Programmatic Advertising Awards this year in Mumbai. The awards honored top brands, agencies, and media groups that championed creative programmatic strategies to reach their target audiences and added marketing value for the brands innovatively and effectively. The winners were selected by a panel of industry leaders, brand heads, and advertising veterans from a massive pool of 150 entries. Raising the bar with…
Gaming has been ingrained as a daily activity for most smartphone users; marketers that understand this trend and leverage gaming are certainly poised for success. The newest and the most engaging trend in gaming is the Blended In-Game advertising, which showcases brand elements within the gaming environment to grab the attention of the users, reinforcing stronger recall. In this blog, we present to you the interesting story from the series ‘Illustrated by InMobi’, demonstrating the massive…
Swiggy is India’s leading on-demand convenience platform that provides a hassle-free, fast, and reliable delivery experience that centers around the consumer’s every need. Known for trailblazing ways to bring more convenience into the lives of consumers, Swiggy decided to explore innovative channels to acquire high-quality users and drive first orders on food purchases. The brand partnered with InMobi and Glance to reach consumers on the front page of their mobile - the lock screen.…
Selecta, Unilever's beloved ice cream brand, is sold in more than 40 countries worldwide and is well-known for its creamy, authentically flavored ice creams and unique gold-tub packaging, that has stood the test of time since the brand’s origination in Manila, Philippines in 1948. As the Philippines sees scorching summers every year, Filipinos love indulging in Selecta’s range of ice creams to beat the heat. Last summer, the brand wished to promote their bestseller ice cream,…
MFine is an AI-driven, on-demand holistic healthcare platform that provides its users across India with access to virtual consultations, diagnostics, medicines, and care programs from the country’s top healthcare providers. The brand intended to reach its target audience via mobile and drive consideration about on-demand health care services. MFine partnered with InMobi and leveraged our performance marketing solutions to identify, engage, and acquire mobile app users across India.…
As a category leader in the market, it was important for Coca-Cola's top breakfast beverage brand- Minute Maid, to constantly innovate with new products and campaigns to engage consumers. Minute Maid Vita Punch was one such innovation where the brand packed health and nutrition in one juice box. With the undeniable growth of mobile as the platform of choice in driving real connections, the brand decided to partner with InMobi and launch a mobile-first campaign to create awareness…
From Words with Friends and Scrabble to Sunday paper crossword puzzles, everyone loves a word game. This was proved yet again with Wordle, an ad-free browser-only game created by Josh Wardle that’s going viral on social media. The untrademarked game saw a lot of copycats hit the App and Google Play Stores, and featured an automated way to post your wins, spoiler-free. Clone Wars Developers…
As the world awaits another new year, it is ready to bid off the old one with a bunch of festive celebrations. With Christmas coming soon, brands are paving new ways on mobile to reach and engage consumers more than ever. With digital becoming mainstream and mobile becoming its center stage, here are a look back to the top (festive) brands from APAC from 2021 that have created closer connections with the consumers, drove demand for their…
15
December
While many may have their attention on December’s Game Awards, which saw wins by big video game and film franchises, studios and publishers, we would like to direct attention to another industry-relevant event. Last month celebrated the sixth annual Esports Awards. The globally recognized ceremony, originally based in London, streamed live on Twitch and was hosted at Arlington’s Esports Stadium in…
With mobile becoming the primary screen for consumers worldwide in understanding, identifying, engaging, and acquiring consumers, marketers increasingly turned to mobile campaigns to successfully drive their business objectives in the last few years. The Drum APAC Awards recognizes impactful campaigns that brands deliver on mobile that not only grab the eyeballs of the consumers but also make…
Netflix has seen huge success from the Korean drama "Squid Game." Premiering worldwide in late September, Netflix reports an estimate of 142 million global viewers tuned into the dystopian show within its first month. Upon initial release, the binge-worthy offering quickly reached the number one position on Netflix’s Top 10 list in more than 90 countries. In the U.S. alone, "Squid Game" became one of only six shows to surpass…
With nearly 50 million downloads on the Google Play Store and upwards of 500,000 downloads on the Apple Store as of September 2021, High Heels! remains a noticeable success for Zynga, who acquired the hypercasual game developer and publisher originally behind the free-to-play mobile app back in 2020. With more people spending more time on their phone in the past two years, many apps, in general, have seen an increase in usage.…
This article first appeared on The Drum Southeast Asia (SEA) saw a surge in Internet users during 2020, a year with most of the world in lockdown. The region raked up a 9.9% growth in internet users, pushing the total number in SEA to over the 400 million mark. Since the lockdown, consumers have spent more time online for personal use with time spent online during the initial lockdown being 30% higher than the pre-lockdown period. This has led to a strong mobile inclination among all connected consumers…
As marketers prepare themselves to achieve their bigger and bolder goals for 2021, let’s take a look at some of the success stories which impressed judges at this year’s Digixx Awards organized by Adgully. We were thrilled to have received 5 key awards across multiple categories for our various unique campaigns. Wondering what it takes to build an award-winning campaign? You can check out our case studies below: 1. Mondelēz helps Cadbury lovers unlock a sweet surprise Gold…
InMobi was a big winner at the MMA SMARTIES MENA awards for 2020, coming away with 15 total wins. Overall, InMobi won four golds, five silvers and four bronzes. We have won awards in the following categories: Location Based Services or Targeting: Hajj Pack for Hajj Pack / LifeBuoy / Unilever, Magna, InMobi, Blis, DMS – GOLD Innovation: Axe Chill FOR Axe / Unilever, Magna, InMobi, Anghami – GOLD …
The festive season in India is characterized by larger than life emotions, celebrations, get-togethers, and a lot of rituals. Right from the beginning of September till the end of the year, the festive celebrations continue, and there’s one thing that remains constant in all these four months – Shopping. Every year, the festive season in India experiences a massive spike in sales comprising of new product launches, exclusive offers and discounts. Marketers aim to achieve two brand objectives,…
02
September
What do the very best mobile ad creatives look like, and what kinds of results can they drive for in-app marketing campaigns? For a deep dive on creative best practices, the in-app mobile advertising experts at InMobi teamed up with the creative teams over at Celtra to take a deep dive on the role of creatives in mobile marketing and how an ad creative, working in lockstep with other key components to in-app ad…
21
December
As a marketer, you cannot ignore the power of mobile. But, do you know how to best leverage the myriad possibilities it offers your brand? With #MobileMonday, we bring to you stories of how the biggest global brands are winning customers on mobile. Check out the best of innovations by marketers in our 2018 throwback. Follow InMobi on LinkedIn to receive more updates on #MobileMonday.--------------------------------------------------------------------------------------------------------------------------------------------------------------…
09
August
Updated June 28, 2019. Absolutely! Retargeting is totally possible on mobile, but is probably more complex than retargeting users on desktop. For the uninitiated, retargeting is the ability to serve ads across the web or in apps based on past user behavior on a company’s online property such as desktop/mobile website or app. Interested in setting up a mobile remarketing campaign using the world's first in-app programmatic buying platform that guarantees ROI and complete transparency? Reach out…
15
June
Available in 7 Indian languages namely Hindi, Marathi, Kannada, Tamil, Telugu, Bengali and Gujarati, Trainman is the highest rated train app for Indian Railways. Trainman is the fastest app for PNR status prediction and a one-stop shop for all information and intelligence about Indian Railways. Having reached a million installs, Trainman turned to InMobi to address their biggest challenge - monetization. InMobi worked closely with Trainman to understand the app flow and user experience and chalk…
10
May
Established in 2009 Youzu Interactive is a global entertainment company with blockbuster games such as League of Angels, Youth of Three Kingdoms and Furious Wings. Youzu Interactive Co. Ltd. partnered with InMobi, the largest independent ad network in China, to acquire quality gamers for ‘Youth of Three Kingdoms ’ at scale. Download Case Study
26
April
LYKE is a great new fashion app for people to discover and shop for the latest trends and styles - combining 100,000’s of products from a huge array of the most popular e-commerce stores in Indonesia. Aiming to become the preferred fashion app among female shopping enthusiasts, LYKE partnered with InMobi to acquire high-quality users across Indonesia.
Download Case Study
19
April
As one of the largest online classifieds marketplace in India, OLX provides local communities in high-growth markets with vibrant online marketplaces: OLX connects local people to buy, sell or exchange used goods and services by making it fast and easy for anyone to post a listing through their mobile phone or on the web. Deciding to aggressively double down on acquiring quality users and to grow its engaged user base in India, here is how OLX leveraged InMobi to acquire and activate high-quality…
07
April
Founded in the beginning of 2013, Red Rock Apps is a young emerging company engaged in developing and releasing mobile health and fitness applications. In this case study, we see how Red Rock Apps intended to grow a base of highly engaged, active users with key focus on female fitness enthusiasts for its app – “Running for Weight Loss,” the only running app designed for weight loss. Red Rock Apps partnered with InMobi to acquire, engage and retain high-quality users in North America.…
22
March
During the summer of 2016, consumers in India were gearing up for the upcoming holiday travel season. To encourage affluent Indian travelers to visit Singapore, Mastercard, collaborated with the Singapore Tourism Board to offer exclusive “Mastercard offers” on a range of experiences, including shopping, hotel bookings and restaurants, that could be redeemed upon arriving in Singapore. Mastercard’s challenge was to reach out to the right audience and effectively convey why Singapore…
23
February
With gaming apps driving a major share of the app downloads across the country in 2016, India is among the top 5 mobile gaming markets in the world. And yet, monetization remains a challenge for indie game developers. Game developers such as Nextwave Multimedia, however, have tackled this with a well thought out monetization strategy. With a clear objective to improve the game's monetization without compromising on the user experience, Nextwave Multimedia decided to partner with InMobi. Download…
08
June
Scott Falbo has created over 100 iOS apps over the past seven years. Scott released iJuror in 2010 to help lawyers with jury selection. I interviewed Scott to understand how he thinks about monetization and user acquisition for iJuror. Inspiration for iJuror Murtza: What excites you most about developing mobile apps? Scott: I think the most exciting part is that I can literally spend an afternoon on the computer and create something that can have a positive impact on the lives of others. It's an…
23
September
如您所知，InMobi正在引领全球的移动原生广告革命，我们不仅在全球第一个推出了规模化的移动原生广告平台，而且正在努力通过开放原生广告的程序化购买，将“高、大、上”的原生广告分享给更多的人。原生广告作为一个数字广告方式，不仅有助于大幅提升App的用户体验，而且能够为广告主带来远高于传统移动广告形式的转化率。为了将我们已经发布的全球最大的原生广告交易平台（InMobi…
19
September
我们，是一群梦想的跑者,在我们的骨子里，流淌着“角斗士”的血液。我们天生，是一株株“贱草”，但是我们用奋斗，改变着我们的命运。我们不惧，任何竞争对手，因为我们，人人都是“超人”。我们每天，“三头六臂”，因为我们和您一样，怀揣着梦想。我们每天，承担着极限的工作强度，但是正确的方法，确保我们健康的体魄。每周30公里，对我们来说是小菜一碟，移动互联网，将我们这些“命运挑战者”，连接在一起。你的潜能，超乎你的想像，但是仅凭一己之力，您无法将其释放。您的激情，是宝贵的财富，平凡的组织，无法将其点燃。您可以选择逃避，也可以选择接受这份挑战！我们期盼特别的您，和我们一起并肩战斗，加入InMobi，加入这个梦想团队！目前待招岗位如下(点击阅读原文了解职位详情)：PR…
18
September
DoNews 9月15日消息（记者 向霜）继在中国市场推出原生广告平台之后，InMobi首席收入运营官Atul Satija、产品副总裁Piyush Shah近期到访中国。在接受DoNews采访时，InMobi两位高管透露，下一步将加快拓展二、三、四线城市业务，推动业务下沉和渗透。同时，年内还会推出游戏类产品的全新广告平台Game on。InMobi中国区总经理杨娟透露，InMobi在三年之前进入中国市场之后，一直聚焦一线城市的移动广告业务，同腾讯等多家大型互联网公司达成了深度合作。伴随业务的不断广泛、多元化，之后会逐步将业务深入到2-4线城市，加快同成长性更快的中小公司合作，帮助开发者更好变现和赚钱。Atul…
28
August
App简介： 《史上最牛游戏2》在美国、英国、加拿大、德国和澳大利亚等市场iOS和安卓平台的休闲游戏排行榜中都名列第一。该游戏由独立游戏工作室Orangenose开发，在iTunes和Play Store都有近5千万次的下载量。 亮点：《史上最牛游戏2》在短短50天内获得了100倍的收入增长，通过InMobi移动广告平台实现的eCPMs比其他合作的移动广告平台高25%以上。背景和目标：《史上最牛游戏2》每月能够实现约8亿次的广告有效展示，其中约50%来自中国和美国市场。Orangenose（《史上最牛游戏2》的开发商）之前与0.03…
19
August
案例背景：4月22日是“世界地球日”。作为全球领先的天然高效植物护肤品牌， Origins悦木之源在每年4月都会以地球月为主题举办各种绿色活动，以响应这一全球性的环保举动。2013年，Origins悦木之源特别为4款风靡全球的明星产品推出2013地球月限量版，印上Origins悦木之源为2013地球月特别创制的环保图案，分别代表Origins悦木之源的4大绿色环保行动：清洁能源，纯净宣言，森林再造以及空瓶回收。这4款限量产品延用了Origins悦木之源一贯采用的可回收材料包装，突出绿色环保的主题。在活动期间，通过与用户互动来提升品牌美誉度，之后通过发放小样的方式给到目标受众回馈，提升用户的黏着度。活动目的：通过产品发布提升品牌亲和力和消费者参与度执行策略：…
11
August
背景和目的：兰蔻发布了一款名为“小黑瓶”的护肤产品，她具有活化肌肤修复能力的功能。该款广告活动推广的主要目的在于通过多个用户接触场景吸引更多的潜在消费者参与“领小样”的线下活动，从而吸引其在韩国市场的目标女性消费群体并提升品牌知名度。InMobi解决方案：InMobi帮助兰蔻通过在富媒体的动态效果在手机屏幕上模拟将“小黑瓶”带来生活的生活场景，并通过以下措施来提升与该广告活动参与用户的品牌互动：1.将顾客引流至“小黑瓶”活动移动站点来免费领取最新发布的新品试用装。2.…
04
August
点触科技提供了从美食菜谱、健康和健身到休闲游戏等来自多个不同App分类的免费和收费App，他们的做汤应用《煲汤大全》拥有300万以上的用户，多款拥有东方文化背景的休闲游戏类App（比如《小倩快跑》）都在中国的应用商店里排名非常靠前，借助这些App点触科技能够轻松实现日均200万以上的PV，他们的目标是通过移动广告的模式高效地将用户使用流量进行变现并提高收入。…
30
July
Games2win (G2W)是全球排名前20的在线游戏公司（基于comScore的数据）并且他们非常认真地看待他们的游戏事业，借助Clearstone和硅谷银行的出资，G2W每月通过旗下的站点每月吸引着2000万以上的唯一用户，运营600款以上的游戏，拥有自己的游戏移动广告平台和移动社交网络。《疯狂停车》是发布仅10天就实现了850万次以上用户乐捧的安卓停车类游戏，G2W希望能够借助广告变现的模式持续从这款App上产生收入。对于《疯狂停车》，G2W尝试了多家移动广告平台来变现全球的用户使用流量来提升广告收入，这与大多数App开发商在通过移动广告平台进行广告模式商业化的思路是相同的，即首先尝试与多家移动广告平台进行合作，通过实际的商业化效果来比较各家平台的真实能力，从而选出广告资源变现能力最强的移动广告平台来持续合作。在尝试了全球多家著名移动广告平台进行了试探性合作之后，G2W开始锁定InMobi来变现他们在50多个国家和地区的广告资源，并且进一步将双方的合作扩展到了其他游戏和公司核心的Appucino（G2W针对游戏的社交平台）。公司联合创始人和CEO…
20
June
很多品牌营销者将移动品牌营销理解为推广品牌营销App，以为这是与消费者进行深层互动的唯一手段，其实这是被误导的思维，分享一则来自InMobi呈现的经典品牌营销案例，看看通过InMobi的移动广告技术，除了推广品牌营销App外，我们可以怎样和目标消费者进行深层的品牌互动营销。案例背景和目的：阿迪达斯于2013年2月针对菲律宾消费者发布了一款结合了全新鞋垫科技的革命性运动鞋“Boost”，对应的市场推广活动需要精确瞄准经常通过移动端设备上网的人群，自然而然地，阿迪达斯决定通过聚焦移动媒体来触达他们的目标受众。最终,阿迪达斯及其数字营销代理公司安布思沛决定与InMobi一起合作来针对移动用户…
06
June
InMobi与PHD携手运作的联合利华清扬“F1 Fantasy冠军赛车经理”App品牌营销活动在去年斩获了全球无线营销联盟(MMA)颁发的“Smarties 2013”大奖，本文主要介绍本次推广活动中积累的经验，力图为营销界人士提供有价值的参考。背景和目标：清扬是F1莲花车队(Lotus Team)的赞助商, 其“F1 Fantasy冠军赛车经理”App是其2013年品牌战略的重要组成部分，借助F1赛事赞助这一事件，本次品牌营销活动通过在清扬品牌和中国的F1粉丝之间构筑起了一座良好的沟通桥梁，提升了清扬目标用户群体的品牌参与度。清扬的媒介代理公司PHD选择了InMobi来发起并促进这一创新移动应用在其目标受众之中的使用。解决方案：清扬…
China! The word conjures up an interesting concoction of images:the Great Wall, Tai Chi, worlds manufacturing hub, burgeoning market of eager consumers an intriguing past and promising future. With more than 1 billion mobile subscribers, it is this immense opportunity that the Chinese mobile market represents that attracts hundreds of mobile developers looking to launch and grow revenues in China. It would be an understatement to say that this market is complex. For starters, the Google Play market…
Tablet sales in Australia are growing exponentially by the end of this year, tablets are expected to reach nearly 40% of households. Consumers love their large screen sizes and user-friendly experiences, so these devices are already having a huge impact on web usage. Results from Mobext and InMobi's research study on Connected Devices in Australia reveal how increased tablet usage is impacting consumer behavior, and how usage of other devices is being impacted. Tablets provide complementary experiences…
Follow Us: #MMAF2011 Please join me at the MMA Forum São Paulo | 17-18 October, 2011 James Lamberti Research and Marketing InMobiRed Hot Rio A Case Study on Mobile Commerce 18 October, 2011Please use this 15% discount code when booking: SPKR15_saopaulo Dear colleague, Now is the time to register for Latin America's leading mobile marketing event, featuring global brands, agencies and publishers. This year's Forum focuses on the customer, and how marketers can leverage mobile to communicate…
The Challenge Red Hot + Rio 2 is the latest entry in the series of tribute albums produced by the Red Hot Organization to raise money for HIV/AIDS awareness and prevention. This new album is a modern tribute to the late 60's Brazilian Tropic¡lia movement. The Red Hot organization engaged InMobi to help promote the launch of this long awaited album. The Approach A rich media banner experience that incorporated sounds and video was run across Android inventory globally. The creative featured…
The ChallengeThe Intel Corporation is a global leader in technological innovation and is known for producing computer processors used in the majority of PCs and other devices sold in the world. For the launch of their new Intel CoreTM processor family, they selected the InMobi network to run a mobile campaign. The campaign was designed to increase purchase intent and awareness of Intel products.The SolutionDisplay ads were developed that helped convey the benefits of the new Intel CoreTM processor…
The Challenge One of Sony's flagship offerings in the smartphone arena, the Xperia X1 was also the company's first Windows Mobile device. With its slick design, touch screen, slide-out keyboard and full array of media options, it was the perfect choice for consumers who wanted both work and entertainment capabilities on a high-end phone. Sony selected InMobi to build word-of-mouth publicity through mobile networks ahead of the phone's launch date. The Solution A campaign that was developed highlighting…
The Challenge Reebok invented HexRide cushioning technology to create a cushioned, lightweight ride for runners. Using a pattern of hexagonal recesses containing sealed air pockets, the shoe shields the wearer's body from the impact of the pavement. As a result, the HexRide shoe makes running a smoother and more delightful experience for runners. With the aim of highlighting this new level of fun made possible by HexRide, Reebok chose the InMobi mobile ad network. The Solution To generate as much…
Last Friday, the friendly folks over at Admob released some very interesting databout their network size, growth and composition across the world. We took this datand dissected it in order to conduct comparison of the InMobi network versus the Google / Admob network, to see how we stack up. The results are very interesting and help substantiate the remarkable growth InMobi has experienced in just four years, with only $15 million in funding. With over 1 billion ad requests daily the InMobi network…
The Challenge United Nations Children's Fund (UNICEF) is a global organization with operations in 190 countries. Its mission is to build a world where the rights of every child are realized. As part of its campaign to raise awareness about the benefits of exclusive breastfeeding of children, InMobi donated media for a mobile ad campaign across Indonesia. The Solution Mobile display ads were targeted at specific content categories. Users who clicked through the banners were sent to a mobile landing…
The Challenge NIIT is leading Global Talent Development Corporation, dedicated to IT education. They offer learning solutions to Individuals, Enterprises and Institutions across 40 countries. With the assistance of Percept Knorigin, NIIT saw an opportunity to leverage mobile advertising to drive awareness and generate leads for their schools. The Solution campaign was developed to promote their 8th annual scholarship program. Display ads were run across number of mobile devices. The ads…
The Challenge Fiplab is a leading app development studio based in London, U.K. As part of their launch campaign for their new entertainment app, Talking Gremlin, they engaged InMobi to help drive downloads and increase their AppStore ranking. The Solution As part of their broader marketing plan for the Talking Gremlin app, Fiplab ran both display ads and text ads, targeted at iPhone and iPad users across the InMobi network. The iPhone app reached the number one slot in the iTunes U.K entertainment…
The Challenge Close Up is a popular Unilever brand of toothpaste and is the number one or two toothpaste brand in over 50 different global markets. Unilver brand managers in Indonesia saw a unique opportunity to leverage the power of InMobis mobile advertising network to reach the youth demographic. The Solution As part of their new Hook Up promotional campaign Close Up selected InMobi for it's sophisticated handset targeting. Display ads drove users to a WAP landing page where consumers…
The Developer Inedible Software is a leading mobile software developer and creator of the wildly successful Shotgun Free iPhone app. Founded in 2009 by two Stanford graduates, Edward Marks and James Anthony. Shotgun Free for iPhone has been downloaded over 7.5 Million times and at peak was receiving over 3.5 Million of page views a month. The Approach InMobi's mobile ad SDK was incorporated into Shotgun Free for iPhone, along with a host of other mobile ad networks. InMobi outperformed them all internationally,…
The Challenge Thailand is a world renowned vacation destination, known for it's white sand beaches, crystal clear water and year round tropical climate. The Tourism Authority of Thailand selected InMobi as a part of their ongoing campaign to promote tourism to their country. Reaching the right demographics was going to be key to the campaigns success. The Solution Display ads were developed with creative that depicted popular tourist attractions throughout the country. Verticals such as news, sports,…
The Challenge Econtact Pro is an iPhone app for enterprise users who want a simple way to organize their business cards and create a digital library of contacts from them. After launch, the app was featured by Apple and downloads were strong. But once the initial excitement around the launch faded, and a few competitors entered the space, Econtact Pro needed to respond in order to keep their app top of mind with their target customers. The Solution As part of an integrated marketing campaign which…
The Developer Invictus Games is a leading international game developer. Founded in 1992 as a computer entertainment software company, they have created games on a variety of platforms including PSP, iPhone and PC. Recently they have seen tremendous success with their iPhone game Froggy Jump. The game has been downloaded over three million times and has been successful at driving revenue through mobile advertising with InMobi's global ad network. Rather than charge consumers for the game, Invictus…
