InMobi | Enterprise Mobile Marketing & Advertising Platforms

11

April

Highlights From Rishi Bedi’s Chat About Ramadan 2023’s Top Trends With CNA938

Insights that help brands craft Ramadan marketing campaigns Ramadan is a time of great excitement among the Southeast Asian Muslim population, and engaging this spirited crowd this season requires a tactful, insight-based approach. In this conversation with Tiffany Ang and Stanley Leong from CNA938, Rishi Bedi, Managing Director, APAC, InMobi, discuss how people think, shop, and travel during this season and how brands can engage them effectively, with insights from our report, Ramadan 2023 at a…

Posted on April 11, 2023
By Team InMobi

11

April

An Overview of Indonesian Ramadan Shoppers and Their Behavior: 2023

Insights for your Ramadan marketing ideas: 2023 Ramadan is undoubtedly one of the most significant opportunities for brands to connect with their audiences. It is when shopping, traveling, and other activities are at their peak. Let’s have a look at highlights from 2023 Ramadan shopper behavior report. For a deeper analysis of 2023’s Ramadan shopping trends and what marketers can learn from them, get our report, Ramadan 2023 at a Glance.

Posted on April 11, 2023
By Team InMobi

06

April

Marketing During the Ramadan Rush: 7 Strategies You Must Know to Create Great Ramadan Digital Campaigns in Southeast Asia

Ramadan is one of the most significant periods for both people and businesses in Southeast Asia. Since it is the festival of the highest importance in countries such as Indonesia and Malaysia, there is a surge in excitement and activity around this season. The month of Ramadan also sees a spike in shopping like no other, and this phenomenon is called the Ramadan Rush. The Ramadan Rush is a great time for brands to accelerate their marketing efforts and connect with people in meaningful and memorable…

Posted on April 06, 2023
By Team InMobi

16

March

The Latest Mobile Marketing Insights for Southeast Asia

In 2023, marketing takes a new shape and form on mobile. Our handbook, Mobile Marketing Maturity: What it Means in 2023, Southeast Asia, throws light on these evolving phenomena, the rise of new surfaces, and top insights for brands to ace their marketing efforts. Delve further into the blog to find the key insights from the Southeast Asia (SEA) report.

Posted on March 16, 2023
By Team InMobi

19

December

Rishi Bedi Chats with CNA938 to Air the Singapore Holiday Shopping Insights

Rishi Bedi, Managing Director, Asia Pacific, InMobi, interacted with CNA938, Singapore’s dedicated news and information radio station, through the dynamic presenter duo- Stanley Leong and Susan Ng. The conversation focused on insights from InMobi’s The 2022 Southeast Asia Holiday Shopping Guide that unraveled the shopping behavior of Singaporeans and the market conditions affecting their spending patterns. It also gives an outlook into how mobile phones are influencing consumers’…

Posted on December 19, 2022
By Team InMobi

22

November

Report Summary: The 2022 Southeast Asia Holiday Shopping Guide

With a slew of different cultures, ethnicities, and identities, Southeast Asia (SEA) is a heritage-rich region that celebrates diverse festivals during the last few months of the year. This year, the festive spirit returns stronger than ever, post two years of hushed celebrations. Consumers are all geared up to celebrate and shop this festive season. They have made choices on the shopping categories, the brands, and the products they plan to purchase this festive season. The 2022 Southeast Asia Holiday…

Posted on November 22, 2022
By Team InMobi

16

November

Illustrated By InMobi | Mobile game advertising in 2022

Southeast Asia has always been a hub for mobile gaming. This hasn’t changed, even with the pandemic. The top three countries by gaming app download growth are in Southeast Asia and more and more brands are beginning to realize that they need to get their game on. Find out the level they have reached. Read on for more insights and download the report, ‘Mobile Game Advertising in 2022’. Game over? Not…

Posted on November 16, 2022
By Team InMobi

14

September

Top 5 Insights to Help Retailers Prepare for the Upcoming Shopping Season

Here’s the good news: the holiday shopping season is already in full swing, with consumers back in-store and expected to go all out. But how can retailers make the most of this post-pandemic shopping season while accounting for inflation, recession fears, and ongoing supply-chain issues? Well, you’re in luck. Here are the Top 5 Insights to Help Retailers Prepare for the Holiday Shopping Season: Looking for more insights? Download our Holiday Shopping Playbook today. …

Posted on September 14, 2022
By Team InMobi

19

August

Here's why you should care about supply path optimisation!

"This article first appeared in B&T" Media buys and programmatic advertising are a constant force within the digital-led modern world, and InMobi are pushing businesses to understand the relevance of Supply Path Optimisation (SPO) and how it can save your company both money and time. So if it’s so important, what is Supply Path Optimisation? Thanks to its rapid evolution and growth, programmatic advertising can often become muddied down with multiple paths and intermediaries standing between…

Posted on August 19, 2022
By Team InMobi

18

August

Decoding the Future of Mobile Advertising in Tackling Data and Identity Deprecation

This article first appeared in ET Edge As an increasing number of netizens come online via smartphones in India, advertisers across the region have been focusing on building unique contextual experiences by enhancing the understanding of their consumers. According to eMarketer, mobile ad spending in India grew YoY by 35.9% in 2021 and is forecasted to grow by 28.4% in 2022. But just as the advertising ecosystem was getting better at delighting its consumers through contextualization, recent changes…

Posted on August 18, 2022
By Team InMobi

01

June

What Consumers Really Think About Rewarded Video Ads

Rewarded video ads are the latest advertising format on mobile that anyone concerned with enhancing in-app experiences and monetization should care about. They are a great way for brands to engage with consumers and effectively drive higher conversion rates more than traditional mobile display ads like static banner ads, interstitials or even regular video ads. And as we have come to know, rewarded video effectiveness can be attributed to their incorporation of reward and incentive to…

Posted on June 01, 2022
By Sarayah Wright

06

May

Back To School Shopping Trends 2022

What will be the biggest back to school shopping trends of 2022 in the United States, and how will this school shopping season differ from past years? That’s what we wanted to find out. Key Themes Back-to-school (BTS) shoppers are likely the same shoppers as weekly grocery shoppers, but they are shopping differently. Inflation and a commodity approach to BTS goods is leading to needs-based/price-based decisions. BTS shoppers largely see school supplies as a commodity, meaning…

Posted on May 06, 2022
By Team InMobi

02

May

Current State of Customer Loyalty With CPG Brands

When it comes to customer loyalty, CPG brands are feeling the heat. Inflation, loyalty, supply chain issues and private label growth are all impacting national CPG brands success. These are all key issues in the vertical, but we wanted to go deeper on loyalty and private label motivations specifically. As eMarketer has reported, over 80% of consumers bought a different brand than their usual choice between July and September 2021. Issues relating to the supply chain and inflation were impacting…

Posted on May 02, 2022
By Team InMobi

02

May

Understanding Rewards Effectiveness: Q&A With Dr. Diego Garaialde

How can app developers and publishers think about rewarding their users with a positive experience? And for those that use rewarded ad units, how can they be effectively implemented? To help answer these questions, we recently sat down with Dr. Diego Garaialde, currently a postdoctoral research fellow at University College Dublin. In this 36-minute interview, we chatted about how digital platforms can persuade and dissuade users to complete certain actions, and how publishers and developers…

Posted on May 02, 2022
By Matt Kaplan

12

April

18 Things You Didn’t Know About Gen Z [Infographic]

Generation Z: Roughly defined as those born between 1997 and 2012, were the first truly digital native – and mobile first – generation. As such, the habits and practices of Gen Z have disrupted business as usual perhaps more than any other generation before them. For most marketers today to be successful, they need to able to effectively reach and influence Gen Z. So what does this generation care about, and how do they learn about new products and make purchases? This infographic…

Posted on April 12, 2022
By Team InMobi

31

March

The Current State of Beauty Products Shopping

With COVID-19 cases dwindling in the U.S. and with more consumers venturing out, are Americans buying beauty products once again? That’s what we wanted to find out. In February and March 2022, we polled hundreds of consumers across the U.S. using InMobi Pulse, InMobi’s mobile market research solution. As part of this research, we looked into how Americans are thinking about and shopping for beauty products. Here’s what we uncovered: Key Findings: 46% of American…

Posted on March 31, 2022
By Team InMobi

14

March

Building Resilient Brands: Getting Ramadan Rush Ready in 2022

Ramadan, one of the most significant months for Southeast Asians, is a time for connecting with friends, family, and faith. Since 2020, the region has experienced this festive season under lockdowns, social distancing, and a more measured outlook. While these setbacks may have changed the way Southeast Asian consumers live, the spirit of resilience and positivity is stronger than ever before. Despite consumers facing the possibility of observing their third Ramadan virtually, they continue…

Posted on March 14, 2022
By Team InMobi

10

March

Mobile’s Role in MENA During Ramadan 2022

InMobi recently completed a snapshot survey of 300 people across the UAE and Saudi Arabia using InMobi Pulse, InMobi’s mobile market research solution. It provides some fascinating insights on brand preference, travel trends and mobile shopping around Ramadan this year. Above all, the research demonstrates that mobile is now front and center in terms of preferred shopping channels around the holiday, with 50-55% of respondents saying they are most likely to purchase via this channel rather…

Posted on March 10, 2022
By Team InMobi

26

February

Illustrated by InMobi | 2022 Southeast Asia Mobile Marketing Handbook

The pandemic has accelerated the transition to a mobile-first world at an unparalleled pace and the last year saw a significant increase in app downloads and time spent on mobile across the globe. Southeast Asia was no exception to the trend, with the total internet user base growing by 22%, as compared to the 5% global year-on-year (YoY) growth. The region now accounts for almost 9% of the global internet users. With more that 75% of Southeast Asia’s population now online,…

Posted on February 26, 2022
By Team InMobi

22

February

Illustrated by InMobi | 2022 India Mobile Marketing Handbook - Part 2

As organizations continue to pivot, strategize, and build mobile marketing maturity in the next normal, leaders across the advertising ecosystem believe that to build a resilient brand, it comes down to three indisputable factors – purpose, authenticity and consistency. With that in mind, discover key insights to help your brand achieve those goals in the months to come, from our 2022 India Mobile Marketing Handbook. Read on to learn more. The Indisputable Magic of Mobile …

Posted on February 22, 2022
By Team InMobi

21

February

Building Resilient Brands: 2022 Southeast Asia Mobile Marketing Handbook

Advertisers across the Southeast Asia (SEA) continue to focus on being in lockstep with their consumers, who are now exploring digital avenues at an unprecedented pace. Be it shopping on apps to meet their daily needs, watching the latest movies in the palm of their hands, or gaming to connect with the virtual communities –consumers have embraced their digital lives. As they continue to spend more time plugged into their smartphones, consumers' expectations from brands have…

Posted on February 21, 2022
By Team InMobi

21

February

Building Resilient Brands: 2022 India Mobile Marketing Handbook

Without a shadow of a doubt, we can say that the Indian advertising ecosystem is heralding into a new era. With the pandemic having accelerated the digital revolution, expectations across the board – be it from consumers, brands, agencies, or media owners – are at an all-time high. As we continue to navigate a rapidly evolving ecosystem, brands and marketers will have to center their strategies around three key pillars: people, platforms, and partners. Brands that are conscious…

Posted on February 21, 2022
By Team InMobi

21

February

Top 3 defining trends that will shape brand experiences of the future

This article first appeared on The Drum Over the last two years, advertisers across the globe have been trying to formulate a new playbook to keep pace with the dramatic changes observed in the consumer landscape. Be it meeting consumers where they are in a world with constantly shifting social distancing measures, or joining them in the new exciting virtual realities which have seen huge traction over the last 20 months, brands today must embrace agility and resilience to drive meaningful…

Posted on February 21, 2022
By Team InMobi

11

February

Illustrated by InMobi | 2022 India Mobile Marketing Handbook - Part 1

With the average Indian consumer spending nearly five hours a day on their smartphones, mobile becomes the backbone of marketing and brand strategy in India. Creating valuable mobile experiences for consumers relies on three touchpoints: understanding your consumers, meeting them where they are, and enabling them to make informed decisions. Intending to help brands in that journey, InMobi recently released its 2022 India Mobile Marketing Handbook. Read on to empower your brand in its tryst…

Posted on February 11, 2022
By Team InMobi

01

February

2022’s First Building Resilient Brands Summit

InMobi launched this year’s first Building Resilient Brands summit – The Indisputable Magic of Mobile, India, 2022, as a virtual free-for-all event. As a part of the summit, the industry’s brightest minds decoded insights on the mobile trends and opportunities, from our 2022 India Mobile Marketing Handbook, that will define the year ahead for India’s advertising ecosystem. Read on to learn the top success strategies to ace the marketing game in the months to come. Vasuta…

Posted on February 01, 2022
By Team InMobi

25

January

2021 Holiday Shopping: A Review

Now that the 2021 holiday shopping season is over, how did consumers in the U.S. actually shop? To find out, we surveyed close to 1,600 adults in the U.S. using InMobi Pulse, InMobi’s mobile market research solution, during the second week of January this year. Here’s what we uncovered. Top 5 Findings: Just 28% of those between the ages of 18 and 24 said they shopped in store this holiday season. Close to half of consumers…

Posted on January 25, 2022
By Team InMobi

21

January

6 Things You Need To Know About Retail Media and E-Commerce

The ongoing pandemic has accelerated retail e-commerce sales and with that, retail media. Since 2019, e-commerce sales have experienced double-digit growth. According to eMarketer’s latest projections, e-commerce sales will surpass $1 trillion in 2022 and make up over 20% of total retail sales by 2024. Alongside e-commerce, retail media advertising is expected to reach $41.37 billion in 2022, and account for nearly one in five digital ad dollars. …

Posted on January 21, 2022
By Sarah Hughes

20

December

The Latest U.S. Holiday Shopping Insights

With Christmas, Kwanzaa and New Year’s fast approaching and with Hanukkah already over, how are Americans currently thinking about and approaching their holiday shopping at this point in the year? To find out, we turned to InMobi Pulse, InMobi’s mobile market research solution. Between November 30 and December 13, we surveyed over 750 adults in the U.S. of different genders and ages to see how the holiday shopping season was going for them. Specifically,…

Posted on December 20, 2021
By Team InMobi

15

December

What Do U.S. Consumers Think About Mobile Advertising?

Brands have long used advertising to get the word out among consumers. And with consumers flocking to mobile, advertisers have followed suit. Today, brands have many different options for reaching consumers, including through social media, influencers, television advertising, and so many more channels. With so many options to choose from, should mobile advertising be part of the mix? To help brands answer this question, we commissioned a survey using InMobi Pulse, InMobi’s mobile…

Posted on December 15, 2021
By Matt Kaplan

22

November

Want to benefit from APAC's OTT premium video wave? Here's what you need to know

This article first appeared on The Drum From appointment-based viewership to on-demand content consumption, over-the-top (OTT) marketing has made major strides in the way consumers consume content worldwide. With the complete shutdowns of movie theaters and dining choices, consumers increasingly chose at-home entertainment to watch content on OTT apps in the last year. However, this change in content consumption patterns seems to have translated into a permanent shift in behavior, with consumers…

Posted on November 22, 2021
By Team InMobi

17

November

The Squid Game Effect: How Popular Media is Influencing Hypercasual Game Development

Netflix has seen huge success from the Korean drama "Squid Game." Premiering worldwide in late September, Netflix reports an estimate of 142 million global viewers tuned into the dystopian show within its first month. Upon initial release, the binge-worthy offering quickly reached the number one position on Netflix’s Top 10 list in more than 90 countries. In the U.S. alone, "Squid Game" became one of only six shows to surpass…

Posted on November 17, 2021
By Sarayah Wright

11

November

Cyber Five U.S. Shopping Trends 2021

Historically, the period from Thanksgiving to Cyber Monday, also sometimes known as Cyber Five, was the busiest part of the U.S. holiday shopping season. Will that be the case again this year? For one, shopping on Thanksgiving Day and on Black Friday will look very different this year. Major retailers like Best Buy, Target and Walmart have already announced that their stores will be closed on Thanksgiving Day. And between retail staffing shortages and…

Posted on November 11, 2021
By Team InMobi

11

November

Q4 2021 U.S. Retail Mobile App Trends You Need To Know

As we head into the busiest time of the year for retailers in the U.S., what are the biggest retail mobile app trends? With brands and retailers increasingly pushing consumers to download and use their own mobile apps to make purchases this holiday season, who specifically should they be targeting in their app marketing strategies? To find out, we looked at the data. Using our first-party data sources, we looked at who the current app users are…

Posted on November 11, 2021
By Matt Kaplan

01

November

How Telcos Can Shape The U.S. Mobile User Experience

In the United States, what does the average mobile user experience look like? In particular, we wanted to see what Americans thought about their mobile carriers, since the telco can have a major influence on the kinds of user experiences that someone will have with their mobile device. To gather these insights on mobile users, we turned to InMobi Pulse, InMobi’s mobile market research solution. In September, we surveyed…

Posted on November 01, 2021
By Matt Kaplan

29

October

Privacy in Mobile Advertising: What Americans Have to Say

What do consumers across the U.S. have to say about privacy, mobile advertising and data collection? Issues around how personal data is used and by whom have been making headlines for years now, but how are Americans actually thinking about the issue? That’s what we wanted to find out. In September, we polled over 1,800 adults across the U.S. through InMobi Pulse, InMobi’s mobile market research solution, asking them how they feel…

Posted on October 29, 2021
By Matt Kaplan

15

October

Top Holiday Shopping Trends of 2021: What Our Data Reveals

What will be the biggest holiday shopping trends this year? How will consumers shop during the 2021 holiday season and what will they be looking for? And how will holiday sales compare to the 2020 holiday shopping season or even the 2019 holiday shopping experience? To find out the answer to these questions and more fully uncover the truth on consumer shopping expectations this year, we turned to InMobi Pulse, InMobi’s mobile…

Posted on October 15, 2021
By Team InMobi

14

October

Unpacking Retail App Ownership Trends Ahead of the 2021 Holiday Shopping Season

M-commerce is set to be bigger than ever before this holiday season, with consumers continuing to use their mobile devices to shop this year. In 2021, eMarketer predicts that m-commerce will grow by over 15% in the U.S. And InMobi’s own research from September found that more consumers plan to shop using their mobile phones, than the number of people who will shop in person. For retailers, it will be key this year to have as much sales…

Posted on October 14, 2021
By Team InMobi

29

September

Report Launch: Decoding the Connected Indian Festive Shopper in 2021

Rethinking India’s Longest Festive Season Home to diverse festivities and cultures, India hosts a quarter-long festive season that kicks off from September lasting till the end of the year. With the pandemic bringing forth a ‘Digi-fest’ last year, how are Indians planning to celebrate this festive season? We leveraged our consumer intelligence platform InMobi Pulse to understand the shopping sentiment and outlook this year, consumer expectations from online and offline brands, and…

Posted on September 29, 2021
By Team InMobi

02

September

Are Americans Still Shopping In Person?

Back in May, we found that Americans were already shopping in person. At that point in time, vaccination rates were on the rise in the U.S. and many states had begun to ease restrictions first put in place in 2020. But now that the Delta variant is causing COVID-19 infections in the U.S. to rise again, are Americans now still willing and open to shop in person? That’s what we wanted to find out. To get a better sense of current shopping trends and behaviors in the U.S., we…

Posted on September 02, 2021
By Team InMobi

27

July

What Do U.S. Consumers Want From Their Mobile Telco Phone Service Providers?

For a closer look at what consumers in the United States want from their mobile telco phone service providers, we recently polled over 600 Americans in July using InMobi Pulse, InMobi’s mobile market research solution. Specifically, we wanted to measure general and informed awareness of new telco offerings and internet services like 5G, telco-specific credit cards, etc. In addition, we wanted to see…

Posted on July 27, 2021
By Team InMobi

21

July

Specialty Retail Customer Insights: Unpacking U.S. App Ownership Trends

For retail customer insights in the specialty retail space (think home improvement, pet care, etc.), we turned to the data. Specifically, using InMobi’s real-time mobile audience insights, we wanted to see who had these kinds of apps on their mobile devices in the U.S. and how net app install trends have evolved of late. For this analysis, we looked at app customer data for the following brands: Best Buy, CVS, The Home Depot,…

Posted on July 21, 2021
By Team InMobi

19

July

Who Owns Department Store and Big Box Retail Apps?

For most of the last century, department stores such as Sears and big box retail outlets like Target and Walmart have dominated the retail store landscape in the United States. Big box stores, often with physical footprints of 50,000 square feet or more per location, have dominated shopping centers and towns big and small. But the dominance that department stores and big box retailers have long had over smaller retail businesses…

Posted on July 19, 2021
By Matt Kaplan

01

July

How Are Consumers Reacting To Apple's ATT Framework?

By the end of April 2021, Apple officially released iOS 14.5 and thus began enforcing its AppTrackingTransparency (ATT) framework. While this was big news in the programmatic ad tech space, how have these changes been resonating with Apple mobile device owners? To find out, we turned to InMobi Pulse, InMobi’s mobile research solution. In June, we polled close to 750 adults across the U.S. who owned an iPhone or iPad to ask them about whether…

Posted on July 01, 2021
By Team InMobi

29

June

Understanding Retail Browsing and Product Discovery in 2021

As we noted in a recent blog post, many Americans are already shopping in person. But how are consumers in the U.S. learning about and browsing for new products? To answer this question, we surveyed a representative sample of American adults across the country in May 2021 using InMobi Pulse, InMobi’s mobile market research solution. Here’s what we uncovered. Top Takeaways Close to two-thirds of shoppers said they are already browsing…

Posted on June 29, 2021
By Team InMobi

25

June

2021 Back to School Shopping Trends

With students expected to finally be back in classrooms this upcoming school year after over a year of distance learning, what will the main back-to-school shopping trends be in 2021? That’s what we wanted to find out. In June, we surveyed close to 400 adults across the U.S. using InMobi Pulse, InMobi’s mobile market research solution, asking them about the upcoming school shopping season. Here’s what we…

Posted on June 25, 2021
By Team InMobi

24

June

Are Americans Ready to Shop In Person Again?

In the United States, many consumers are ready to again leave their homes and get back into their old routines. But does this gradual reopening also include retail? To find out whether consumers are ready to shop in person again, we reached out to a representative body of over 1,800 Americans in total across the country in May using InMobi Pulse, InMobi’s mobile market research solution. Here’s what we uncovered. Top Takeaways …

Posted on June 24, 2021
By Team InMobi

09

June

Amazon Prime Day Shopping in 2021

Amazon Prime Day, Amazon’s annual shopping and deals-focused retail sales event, will occur on June 21 and 22, Amazon recently announced, earlier than it’s been held in the past. Amazon Prime Day has become a can’t-miss retail sales event not only because of how much sales volume Amazon processes during these days, but also because many other retailers hold sales events around the same time; in fact, in the days immediately following Amazon’s announcement in 2021,…

Posted on June 09, 2021
By Team InMobi

25

May

Dads and Grads: A Look At Father's Day and Graduation Shopping Plans

Early June sees the convergence of two major events: Father’s Day and high school and college graduation ceremonies. For retailers, what will “Dads and Grads” shopping look like in 2021? That’s what we wanted to find out. To better understand retail spending habits during this period, we engaged in a two-pronged research approach. First, we surveyed 1,500 people across the U.S. using InMobi Pulse, InMobi’s mobile market research solution, to…

Posted on May 25, 2021
By Team InMobi

19

May

Charting the Rise of Mobile Gaming in the U.S. [New Report]

For an in-depth look at the rise of mobile gaming in the United States, be sure to download your copy of our latest eBook, The Curious Case of Mobile Gaming. Download eBook Here’s what we highlight in this eBook: Why the number of people playing mobile games rose in 2020, and why the number of mobile gamers will rise further. Why major mobile game companies and indie game developers dominate the app…

Posted on May 19, 2021
By Matt Kaplan

16

April

Mother’s Day Shopping Trends 2021

In a year which, for many people, Mother’s Day will be celebrated virtually, what will be the biggest Mother’s Day shopping trends of 2021? How do Americans plan to spend on Mother’s Day this year? To find how consumers planned to celebrate mother, we commissioned a survey through InMobi Pulse, InMobi’s mobile market research solution. In April, we polled over 1,100 people across…

Posted on April 16, 2021
By Matt Kaplan

14

April

Overview of Mobile Streaming Services Users in 2021

There are now dozens of popular video streaming and on-demand video services, but who are these streaming services users? What video content options do they know about and prefer, and is there space in the rapidly growing streaming market for new entries? That’s what we wanted to find out. To get a better sense of how this marketing is evolving, we embarked on a two-stage approach. First, we conducted a mobile survey using InMobi Pulse,…

Posted on April 14, 2021
By Matt Kaplan

07

April

2021 India Gaming Report: Everyone is Gaming Among Us

Home to 1 out of 10 gamers worldwide, India is the 5th largest mobile gaming market globally. This boom has been catapulted by access to affordable smartphones, the cheapest network data tariffs in the world and improving mobile internet speeds. Gaming has now achieved escape velocity in India, competing with other popular entertainment categories such as short-form video, streaming services, and social networks for user attention. A critical question now emerges, are brands ready to tap into…

Posted on April 07, 2021
By Team InMobi

06

April

Understanding Food Ordering and Restaurant Mobile App Usage in 2021

Who are using food ordering and restaurant mobile apps at the beginning of this year, and how do current trends in food delivery and online food ordering now compare to what we observed at the beginning of the COVID-19 pandemic in the United States? That’s what we wanted to find out. In Q1 2021, we surveyed close to 900 people from all over the U.S., to see how they were ordering food and thinking about dining. We then compared those…

Posted on April 06, 2021
By Team InMobi

18

February

The Era of Mobile Marketing Maturity for Brands

COVID-19 has caused a dramatic shift in consumer behavior, with users moving from offline channels to discover, interact, and purchase online. As a result, brands are reprioritizing their strategies to meet the shifting preferences of consumers. However, the struggle to achieve digital marketing maturity to meet the ever-changing needs of the consumer is real and imperative for marketers. Digital Marketing Maturity: An Introduction The Boston Consulting Group (BCG) states that Digital Marketing Maturity…

Posted on February 18, 2021
By Team InMobi

27

January

2021 India Mobile Marketing Handbook: Marketing in the Era of Mobile

Undeniably 2020 has been a cataclysmic year for individuals, organizations, and humanity as a whole across the globe. As marketers pivoted through the challenges of the pandemic, one truth has emerged, the critical role mobile plays in seamlessly connecting consumers and marketers during unprecedented times. InMobi launches the 2021 Mobile Handbook to examine the year that was and discussing the year ahead. The handbook – Marketing in the Era of Mobile brings forth how brands are focused on…

Posted on January 27, 2021
By Team InMobi

27

October

Mobile's Role in Cold and Flu Season Shopping

In the United States, the fall and winter months are peak times for the common cold and the flu. This year, however, the cold and flu season will look very different for two main reasons: The COVID-19 pandemic adds a distinct wrinkle to the 2020-2021 cold and flu season. As the U.S. Centers for Disease Control and Prevention has noted, “Because of the COVID-19 pandemic, reducing the spread of respiratory illnesses, like flu, this fall and winter is more important than ever.” …

Posted on October 27, 2020
By Matt Kaplan

21

October

Why Retailers With a Clear App Strategy Will Win in This Market

Retail brands have an especially tough road in front of them – and that’s even before considering the damage wrought by COVID-19. E-commerce, fast-shifting consumer habits, mobile showrooming, rising costs and more have all dramatically upended the retail landscape. So what can retailers do to more effectively ensure their survival despite these short-term and long-term trends? Increasingly, the answer lies in mobile apps. The Many Benefits of…

Posted on October 21, 2020
By Team InMobi

15

October

Top Retail Mobile App Statistics You Need to Know in 2020

With the critical holiday shopping season approaching in the United States, here are the key retail mobile app statistics you really need to know. By answering these questions, we take a deep dive into the habits and actions of these smartphone users. 1) Who Are These Mobile App Users? For a deep dive into who was using the top retail Android and iOS apps, we turned to the data. Specifically, we used InMobi’s first-party mobile data to look at…

Posted on October 15, 2020
By Matt Kaplan

13

October

Why Retail Advertising Should Be Mobile First in 2020

In both the short term and the long term, retail advertising should be centered around mobile devices and mobile apps. Increasingly, it’s the best marketing strategy for boosting retail sales. To get a better sense of what potential buyers are looking for from retail stores, InMobi recently commissioned a survey using InMobi Pulse, InMobi’s mobile market research solution. The poll reached a diverse panel over 1,600…

Posted on October 13, 2020
By Team InMobi

06

October

A Fresh Look At The Top Video Streaming Apps

A lot has happened between now and the last time we here at InMobi talked about the top video streaming apps back in mid July. Here’s just a brief snapshot of some of the top stories since that time: NBCUniversal officially launched Peacock, its own video streaming app. And in September, Peacock was finally available on Connected Television platform Roku. Disney released the movie Mulan in the U.S. exclusively through Disney+ for an additional…

Posted on October 06, 2020
By Team InMobi

01

October

Who Uses The Apps from the Largest Consumer Electronics Retailers in the U.S.?

If this holiday season is anything like last year, then the largest consumer electronics retailers in the U.S. are bound to be busy. Wireless headphones, e-readers, fitness trackers and smart speakers were among the most popular holiday gifts of 2019, and it’s reasonable to expect similar items to be on the top of wish lists in 2020. And, this holiday shopping season is expected to still be significant despite the current state of the world. According…

Posted on October 01, 2020
By Team InMobi

25

September

How Brands Can Reach, Engage and Acquire Consumers During the Indian Festive Season 2020

The festive season in India is characterized by larger than life emotions, celebrations, get-togethers, and a lot of rituals. Right from the beginning of September till the end of the year, the festive celebrations continue, and there’s one thing that remains constant in all these four months – Shopping. Every year, the festive season in India experiences a massive spike in sales comprising of new product launches, exclusive offers and discounts. Marketers aim to achieve two brand objectives,…

Posted on September 25, 2020
By Team InMobi

23

September

How To Get The Best Results From Online Advertising Political Campaigns

As political advertising becomes more digital than ever before this election cycle, how can these political advertisers get the best results from their online advertising political campaigns? To find out, we turned to the voters. Using InMobi Pulse, InMobi’s mobile market research solution, we polled 4,200 Americans in August and September. Questions ranged from how they would vote and how they learn about candidates and the…

Posted on September 23, 2020
By Matt Kaplan

22

July

How the Coronavirus is Affecting Consumer Behavior in the U.S. [New Report]

For a close look at how the coronavirus is affecting consumer behavior in the United States, InMobi has been conducting research on COVID-19 consumers since March, when the coronavirus pandemic first began severely impacting Americans. Now, all of our research is available to you in our latest report on U.S. COVID-19 Consumer Insights. Download it today to see how adults in the U.S. are really reacting during these times of uncertainty and social…

Posted on July 22, 2020
By Team InMobi

09

June

The State of Programmatic Video in Asia: Q1, 2020 Part 2

The demand for engaging video content is on the rise. An average mobile user spends 84 minutes in a day engaging with videos. As advertisers scale in-app advertising, programmatic video help capture the mindshare of viewers, providing them truly immersive brand experiences. We delve into insights from the InMobi Advertising Platform to understand why In-App Programmatic Video advertising has become the front and centre focus for most advertisers. How has video engagement shifted across Asia? Which…

Posted on June 09, 2020
By Team InMobi

27

May

How COVID-19 Is Impacting Americans In May [Latest Mobile Survey Data]

For many Americans, shelter in place orders are now in their third month – and many of us may be stuck at home for many weeks longer. At this point, how are adults feeling about the present situation, and how are their behaviors and situations evolving? Since March, we have been surveyed Americans once a month (click here to see the March survey results, and here are the April survey results) using InMobi Pulse, InMobi’s mobile…

Posted on May 27, 2020
By Team InMobi

11

May

QSR App Usage Trends in The U.S. During COVID-19

Many quick-service restaurants (QSRs) have their own dedicated mobile apps, but who specifically is using these QSR apps today? When consumers use mobile devices to order their favorite food, which brands are they turning to now? That’s what we wanted to find out. The COVID-19 pandemic has dramatically impacted every industry, although the restaurant space as a whole has been hit especially hard. Still, in looking at both our first-party…

Posted on May 11, 2020
By Team InMobi

30

April

The Impact Of COVID-19 On Consumer Sentiment In The Middle East [Mobile Survey Data]

In March and April, the novel coronavirus has spread in Saudi Arabia and the United Arab Emirates (UAE), causing sudden disruption to daily life. To get a sense of how it is impacting people in both countries, InMobi ran a mobile survey using InMobi Pulse, InMobi’s mobile market research solution. The surveys ran from April 13-24 and reached close to 1,000 adults through their mobile…

Posted on April 30, 2020
By Team InMobi

24

April

How COVID-19 is Impacting Americans in April [Latest Mobile Survey Data]

Back in March, InMobi ran a mobile survey using InMobi Pulse, InMobi’s mobile market research solution, to see how Americans across the U.S. were reacting to the COVID-19 pandemic. Of course, a lot has changed across the nation since we first conducted this survey in March. So, what does the current landscape look like today? To find out, InMobi ran another mobile survey. This time, we directly surveyed over 1,500 adults in the U.S., asking them the same questions we asked back in March. The…

Posted on April 24, 2020
By Team InMobi

23

April

The Impact of COVID-19 on Consumer Behavior in the Middle East

COVID-19 has proven to be a truly global pandemic, impacting people in just about every corner of the world. The Gulf countries of Saudi Arabia, the United Arab Emirates (UAE), Qatar, Kuwait, Bahrain and Oman have closed schools and universities and implemented strict lockdown measures following pandemic hits in each location. To what extent has COVID-19 influenced consumer behavior in the region? To find out, we turned to the data. By analyzing mobile in-app ad requests in February and March, we…

Posted on April 23, 2020
By Team InMobi

22

April

How are Consumers in Southeast Asia Reacting to the Pandemic

COVID-19 has taken the world by storm and created unprecedented times in most countries across the world. At InMobi, we delved into our Audience Intelligence platform using data signals and location polygons set up in more than 66,000 locations in Southeast Asia (SEA) to gather insights on how consumers are responding to this crisis in Malaysia, Singapore, Philippines and Indonesia. We also conducted consumer surveys for a sample size of 1056 smartphone users from March 24 to 28 in Indonesia to gain…

Posted on April 22, 2020
By Rishi Bedi

10

April

Gen Z Consumer Insights: What Our Data Reveals [New Report]

In our latest mobile research report, we highlight select Gen Z consumer insights and show what this generation of consumers really cares about when it comes to their purchasing decisions and brand preferences. We’ve called out some key findings from our report below but for all of the insights, be sure to download the full report here: Gen Z Consumer Habits: What You Should Know DOWNLOAD NOW Understanding Gen Z Consumers: Report Highlights What do members of Gen Z from the United States care about?…

Posted on April 10, 2020
By Team InMobi

09

April

Impact of COVID-19 on the Consumer Behavior in India

Amidst the outbreak of COVID-19 in India, we delved into our InMobi platform insights and conducted mobile consumer surveys to understand the following factors: 1. Awareness levels on the pandemic in India 2. Changes in consumer lifestyle, shopping habits and preferences 3. The top stress busters for people at home The Need of the Hour is to be Aware Survey results state that most Indians are not aware of the cause, symptoms and the preventive measures that can be taken to avoid COVID-19. It is alarming…

Posted on April 09, 2020
By Vasuta Agarwal

06

April

COVID-19 Impact on Mobile User Behavior [App Install Insights]

The world is in the midst of an unprecedented global pandemic, as the novel coronavirus spreads rapidly. In the U.S., many state, county and city authorities have issued shelter in place orders to try to “flatten the curve” and prevent the number of new COVID-19 cases from spiking. For most Americans, the most dramatic and noticeable effect of COVID-19 has been social distancing. With people staying inside for weeks, many are turning to their screens for news, comfort, connection and more. For…

Posted on April 06, 2020
By Team InMobi

25

March

How COVID-19 is Impacting Americans [Mobile Survey Data]

Throughout February and March, the novel coronavirus has quickly spread throughout the U.S., causing sudden disruption to everyday life. To get a sense of the ways in which it is impacting Americans, InMobi ran a mobile survey using InMobi Pulse, InMobi’s mobile market research solution. The survey ran from March 19-22 and reached more than 2,500 people across the country. Over a confirmed third of all survey respondents were from the states that had the 10 most confirmed cases of COVID-19 as of…

Posted on March 25, 2020
By Team InMobi

06

January

Chocolate Consumption Trends 2020 [Mobile Market Research]

In the U.S. overall, what are the major chocolate consumption trends that the major players in the chocolate industry need to know about today? What does the competitive landscape really look like for the world’s biggest chocolate companies? To find out, we polled hundreds of people throughout the United States using InMobi Pulse to get their opinion.How The Key Players Fared In Survey Results In the U.S. in particular, why do people buy chocolate? What do they look for, and how do they determine…

Posted on January 06, 2020
By Matt Kaplan

23

December

What's Healthy to Eat for Breakfast? Americans Chime In [Survey Results]

Have you ever wondered what's healthy to eat for breakfast? You’re far from alone. There are so many options out there that it can be hard to determine what foods to eat to start your day. Is peanut butter on gluten-free 12-grain bread okay, or is a nut butter like almond butter a better choice? How about chia seeds or cottage cheese or boiled eggs? Complicating matters further is the fact that not everyone agrees on what healthy breakfast foods look like. Some people are mostly concerned about…

Posted on December 23, 2019
By Matt Kaplan

18

December

Who Uses the Top Soccer Apps? An Investigation

In the United States, who is so passionate about soccer (or football, as it’s known everywhere else) that they have the top soccer apps on their mobile devices even when the World Cup is years away? To find out, we turned to InMobi Pulse. InMobi Pulse builds a holistic understanding of consumers across data sources ranging from the InMobi ad exchange, which reaches 1.6 billion users globally to opt-in sourced deterministic first-party carrier telco data. Using our high-quality, data sources, we…

Posted on December 18, 2019
By Team InMobi

09

December

The Role of Mobile Apps in the U.S. Pharmacy Space

The pharmacy space is a $312.6 billion market in the U.S. Between 2014 and 2019, pharmacies will have grown by almost 3% overall. These stores are critical not just for dispensing necessary drugs and pharmaceuticals but also for supplying a wide variety of basic household goods. The pharmacy is now, by and large, the ultimate convenience store. While the space is growing, it’s not without its challenges. Why bother going to a physical drug store location when you can get both basic necessities…

Posted on December 09, 2019
By Team InMobi

26

November

Who Uses Apps to Meet Their Fitness-Related New Year's Resolutions?

To meet their main New Year’s resolutions (and to stay on top of their health and fitness goals overall), many people turn to apps. There are hundreds of apps now available to help you keep track of your runs, access workouts virtually, monitor calories and overall stay on top of every element of your health routines. In fact, in January 2019, some of the top health and fitness apps included MyFitnessPal, among others. Who specifically uses these apps? To find out, we turned again to InMobi…

Posted on November 26, 2019
By Team InMobi

25

November

[New Report] State of Mobile Programmatic Ad Buying in Southeast Asia in 2019

Programmatic has been hailed by advertisers across the globe for its potential to streamline the ad buying process, while offering target audiences at scale. But what is its effect in Southeast Asia? To find out, we surveyed more than 50 digital marketers with the responsibility of media buying across leading brands and agencies in the region. The goal was to hear directly from those on the front lines about what they think about in-app programmatic advertising, to see if it’s understood well and…

Posted on November 25, 2019
By Team InMobi

20

November

Understanding the Modern American Beer Drinker

Americans drink a lot of beer - whether out with friends, watching sports or doing just about anything else. In 2018, brewers in the U.S. cranked out over 8 billion gallons of beer. There are now close to 7,500 breweries across the country, and the beer industry is now worth more than $114 billion. But, staying competitive in this market is not a foregone conclusion, especially for major U.S. beer brands. Overall beer sales in the U.S. dropped by almost 1% between 2017 and 2018, and both craft beer…

Posted on November 20, 2019
By Team InMobi

20

November

Drive Away from the Competition through Actionable Consumer Insights

To uncover what the modern car customer looks like, we looked at the data. We used cutting-edge market research and consumer insights solution InMobi Pulse to look at some of the biggest car research properties in the U.S., along with data on how people use the mobile apps of the major automakers themselves. We first looked at the common traits of those in the U.S. who already are customers of the world’s biggest car brands. This data was uncovered by looking at those who have apps indicating ownership…

Posted on November 20, 2019
By Team InMobi

14

November

2019 Mobile App Monetization Trends [New Research]

What are the biggest mobile app monetization trends of 2019 and 2020? Based just on media coverage alone, in-app header bidding is definitely on the top of the list. But is in-app header bidding actually part of the average app monetization strategy today? Last year, we surveyed dozens of app publishers, app development professionals and others in the mobile app advertising space to get their real opinion on in-app header bidding, mediation and many other topics. What we found was that while in-app…

Posted on November 14, 2019
By Team InMobi

13

November

Mobile's Role in Black Friday Holiday Shopping

Mobile is the most prominent device in our lives, and the weekend after Thanksgiving is the biggest shopping time period of the year. How do these two true but unrelated statements connect? That’s what we wanted to find out. To uncover the truth about mobile’s role in shopping habits from Thanksgiving until the following Monday, we surveyed hundreds of people in and near the 10 biggest cities in the U.S. using InMobi Pulse. So what does our data reveal? Survey Results Revealed For starters,…

Posted on November 13, 2019
By Matt Kaplan

08

November

Understanding the Connected Indian Consumer's Shopping Journey

As we’ve noted previously, the Indian consumer is a connected consumer and thus expects a connected consumer experience. As mobile becomes central to how Indians across the country do everything from staying in touch with others to buying groceries, it imperils brands to provide their target audience with a seamless experience across their digital devices. After all, it’s what today’s digitally savvy customers expect. A truly connected customer experience is especially needed in…

Posted on November 08, 2019
By Rajesh Pantina

08

November

The Emergence of the Connected Consumer in India

The Indian consumer is a connected consumer. No matter where they are or what they care about, connectivity is now central to the customer experience. There’s truly been a digital transformation in India. The change has been led by mobile, with many Indians today having skipped the desktop era and jumped directly to mobile. As smartphones and wireless connectivity expand beyond the major cities into smaller municipalities and rural areas, mobile devices take up a central role in how Indians shop,…

Posted on November 08, 2019
By Rajesh Pantina

23

October

The Festive Season Guide For In-App Marketers | 2019

Starting each September, India witnesses a 4 month-long festive frenzy each year. Marked by celebrations, parties, gifting, and of course, shopping, the Indian festive season provides marketers across the nation a golden opportunity with stakes like no other. With more than half a billion users accessing the internet via mobile, the right in-app marketing strategy can make all the difference. Check out our latest infographic in association with Branch, on how you can make the most of this festive…

Posted on October 23, 2019
By Sreeshna Sreekishan

15

August

How Programmatic is Changing Mobile Advertising [New Research]

Download the 2019 Mobile Programmatic Advertising Report Today! GET REPORT “Programmatic is the worst thing that happened to advertising and is our only hope for the future.” We don’t know which financial services marketer said this to Digiday in 2017, but perhaps no quote so appropriately sums up how many marketers and advertisers feel about programmatic ad buying today. By using software and algorithms, instead of human conversations and manual insertion orders, programmatic advertising has…

Posted on August 15, 2019
By Team InMobi

12

August

Biting into the Pizza Category Through Actionable Consumer Insights

Use Actionable Insights from InMobi Pulse to Make Data-Driven Advertising Work for You. Data-driven advertising that drives real connections with today’s mobile-first consumers will only work when it’s powered by actionable customer insights. Data in advertising is not all the same. The goal is to power your digital advertising strategy with both first- and third-party data that yields actionable insights that can directly lead to positive consumer experiences. So how would this work in the real…

Posted on August 12, 2019
By Team InMobi

22

July

New eBook: InMobi and DoubleVerify Brand Safety Overview and Guidelines

InMobi and DoubleVerify Brand Safety Overview and Guidelines For Your Mobile Campaigns Be sure to download our latest ebook today to learn more about InMobi and DoubleVerify brand safety definitions, what marketers need to know about brand safety with in-app media buying platforms and how both companies are working to improve trust and transparency. GET IT NOWThe Current State of Brand Safety Brand safety remains an ever-present concern in digital advertising. A November 2018 survey found that 60%…

Posted on July 22, 2019
By Team InMobi

20

June

What Brands Can Learn From the Best Mobile Game Marketing Plans: What Mobile Games Get Right About App Marketing

Brands can learn quite a lot from the best mobile game marketing plans. Mobile gaming companies have mastered mobile marketing, and brands have a lot to learn from them. Game developers and publishers have become pros at in-app marketing and advertising, and as major brands begin releasing their own mobile apps, they have much to learn from the mobile gaming space.What Do Mobile Games Get Right About App Marketing? Most game devs are both publishers and advertisers, at once. Being a two-sided player…

Posted on June 20, 2019
By Matt Kaplan

07

June

What You Need to Do in Order to Appeal to Customers on Mobile Devices

In order to appeal to customers on mobile devices today, what do CMOs and marketers need to do? Effectively reaching and communicating with mobile audiences requires more than just a responsive version of your website. People on mobile devices have very specific behaviors and expectations. So what is the best path forward? We believe engaging creative and actionable destinations are crucial. And, critically, we recommend taking these two steps:1) Think Hard About the People Seeing Your Ads The amount…

Posted on June 07, 2019
By Richard Thomas

21

May

52 In-App Advertising Statistics You Should Know

To do digital marketing right today, you need smart insights on mobile marketing specifically. To help, here are 52 in-app advertising statistics you definitely need to know. Statistics on Mobile Devices Total time spent on mobile devices per day: 215 minutes, or three hours and 35 minutes. It’s expected to reach three hours and 49 minutes by 2020. Time spent on mobile websites? 13 minutes a day, according to eMarketer. By 2020, that will likely drop to 12 minutes daily. 12 percent of all time…

Posted on May 21, 2019
By Matt Kaplan

01

April

Making the Most of a Mobile Ramadan in Indonesia

Every year approximately 2 billion Muslims across the globe observe the holy month of Ramadan as a commemoration of their beliefs [1]. Indonesia, a predominantly Islamic country, is no exception. Indonesia is home to the largest Islamic population in the world, with 87.2% of people identifying as Muslims[2]. During this period, in addition to fasting daily from dawn to dusk and attaining spiritual awareness, Indonesians look forward to travelling back home to their families, shopping for themselves…

Posted on April 01, 2019
By Rosmin Varghese

01

April

How to Craft the Perfect Mobile App Marketing Strategy

Nowadays, getting your mobile app marketing strategy right is critical for the sustained success of any mobile application. There are now more than two million mobile apps in both the iOS App Store and the Google Play Store, and that number keeps growing to new heights every year. In the first three months of 2018, over 6,100 mobile apps became available to Android device owners every day. So how do app marketers break through this clutter to successfully market their apps? What can app marketers…

Posted on April 01, 2019
By Matt Kaplan

28

March

Answering Your Top Mobile App User Acquisition Questions

Do you have a lot of questions about mobile app user acquisition? Then you’ve come to the right place. This guide is for all mobile app marketing professionals and app developers looking to launch a successful app (in both the Apple App Store and Google Play Store), acquire users at scale while keeping acquisition costs minimized and launch a successful, sustainable app-led business. LEARN MORE Here, we’ve compiled some of the top questions asked by mobile marketers on Quora and provided…

Posted on March 28, 2019
By Matt Kaplan

17

December

2019 Mobile Data Monetization Trends: Growing Value of Enterprise Data for In-App Advertising

Of all of the mobile data monetization trends likely to take off in 2019, none will be as transformative to every business function as the growing value of all data collected. In the new year, all viable business models will hinge on the rising revenue opportunity presented by all data types. This is especially the case in advertising, with brands increasingly pushing forward data-led mobile app campaigns. Brands: if you don’t take a smarter approach to data usage and data management, then your…

Posted on December 17, 2018
By Matt Kaplan

27

November

Calculating Mobile Video Advertising Growth and Other In-App Video Ad Stats You Need to Know [Infographic]

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? To answer these and other questions related to mobile video ads, we took a look at data on in-app ads, we took a look at data from our mobile platforms dating back from the beginning of 2016. In short, we found that everyone is embracing video content in all forms. Even as the attention…

Posted on November 27, 2018
By Matt Kaplan

18

October

The 2018 Indian Festive Guide for App Marketers

'Tis the season again. India is gearing up for the festivities and mobile is set to play a major role in discovery, research and shopping. Check out the latest insights that we have for you in partnership with AppsFlyer, on how app marketers can build a smarter mobile marketing strategy.

Posted on October 18, 2018
By Team InMobi

23

August

Why The Right Mobile Video Advertising Metrics Make All The Difference [PDF Guide]

As mobile video advertising becomes increasingly popular, it’s important that advertisers and publishers are using the best advertising metrics to properly gauge the success of their ad campaign and ad formats. To learn more about why certain common digital advertising metrics for video advertising on mobile devices don’t work well and why new metrics are needed for video content, be sure to download our new guide! The Current State of Mobile Video Advertising Earlier this year, we released a…

Posted on August 23, 2018
By Matt Kaplan

10

July

What is the Future of Mobile Video Advertising? 5 Bold Predictions

In our State of Mobile Video Advertising 2018 Report, we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years. But what will the space look like for the rest of 2018 and going forward? How will everything look in 2019, 2020 and beyond? GET FULL REPORT We’ve gazed into the crystal ball to see what the future holds. Based on trends from the recent past, here’s what we see happening in the coming months…

Posted on July 10, 2018
By Matt Kaplan

25

June

All Hail the King: Mobile Video Reigns Supreme

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. Numbers released in April 2018 from the Interactive Advertising Bureau show that around 60 percent of all digital ad spend is now going towards video, and that two in three advertisers are moving money away from television spots to fund more mobile video advertising. No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between…

Posted on June 25, 2018
By Matt Kaplan

05

June

The Crazy Advertising Technology Landscape

If you’re new to mobile advertising or the advertising technology landscape in general, then it can be hard to know where to begin and who all the players are in the space. Below you’ll find a plethora of information about the various players in the ad tech ecosystem. Enjoy! KEEP READINGAdvertisers This may seem like a self-explanatory term, but let’s define it just to be sure. The “advertisers” or “brands” are one end of the mobile advertising technology landscape, and more of them…

Posted on June 05, 2018
By Team InMobi

21

May

Are Your Video Views Accurate? Comparing Video Viewability Metrics

Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. It yields click-through rates that are 56% better than banners and 34% better than native ads. No wonder advertisers are spending more on these ad formats year over year. But, how can you make sure people are actually watching and interacting with your in-app ads? In particular, ad fraud related to invalid traffic (i.e. non-human…

Posted on May 21, 2018
By Matt Kaplan

19

February

Being Mobile-best in a Mobile-first India

InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from the InMobi webinar on “Being Mobile-best in a Mobile-first India”. 2018 is slated to be the year of big transformation in India as mobile comprises 52.7% of all digital ad spend, up from 38% in 2017. India has emerged as the…

Posted on February 19, 2018
By Rajesh Pantina

02

January

Five Trends That Will Shape Mobile Adtech in 2018

Over the years, some ad tech trends have undergone full evolution, whereas others have only iteratively grown. Nevertheless, each trend has been instrumental in pushing advertising, including mobile advertising, a bit further into the future, while exponentially improving the experience for users, advertisers, and publishers alike.Here are five trends that will be dominating forces come 2018.1. Industry Consolidation: Can't Stop, Won't StopHistory has shown that industry consolidation is a natural…

Posted on January 02, 2018
By Team InMobi

10

November

Unveil the Magic of Remarketing this Holiday Season

With the holiday season around the corner, the pressure to attract a substantial share of the $682 billion opportunity has never been more intense. If you are a marketer, you probably already understand the pressing challenge of retaining quality users for your business. And if you are a retailer, the challenge is even more acute, as 60% of your online consumers now use mobile for shopping and researching. With consumers spending 90% of their time on mobile inside apps, retailers continue to struggle…

Posted on November 10, 2017
By Pooja Kalloor

06

November

5 tips to improve Singles Day sales in SEA

Singles Day or 11/11 as it is known in China, has fast outstripped Cyber Monday and Black Friday to emerge as the world’s biggest online shopping event, raking in over $17 billion in 2016 - a 25% increase from 2015. Importantly, 82% of these transactions were driven by mobile in 2016. This explosion in popularity only means that the stage is set for yet another record shattering day of e-commerce and m-commerce in China.And with more and more Chinese firms investing in the burgeoning digital economies…

Posted on November 06, 2017
By Shamala DN

12

October

Do You Know The Truth About Your App Users

An app install seldom translates into a user, let alone a highly engaged one.Since the advent of smartphones and apps, app marketers have been consistently chasing app installs. This made sense when apps did not have any users and acquiring them was the only goal. However, since then, we have come a long way and today there are millions of apps who boast of a substantial user base. What reason do you have now, when your app has a respectable user base, to continue to solely focus on acquiring more…

Posted on October 12, 2017
By Pooja Kalloor

06

October

The State of App Performance Marketing 2017: Part 2 – User Acquisition Trends

In continuation to our previous post, this post will focus on the results of the survey. While last time, we discussed what the marketers think about themselves, their teams, and the key issue in marketing and in-app advertising; this time around, we will focus on user acquisition trends.If you haven't had a chance to read this comprehensive report yet, download it now to learn what 800+ app marketers had to say about their strategy, priorities and innovative solutions to the biggest app marketing…

Posted on October 06, 2017
By Shamala DN

19

September

Metrics that Matter: The New Viewability Standards for Mobile Video

Updated July 2, 2019 Learn More About AVOC And Other Viewability Benchmarks Video consumption on mobile devices, specifically smartphones, has exploded over recent years. Nowadays, adults are spending over 1.5 times more media time on mobile devices than on their desktops. Specifically, around 90% of the time spent on smartphones occurs within apps, not on the mobile browser. Interested in learning more about mobile video advertising and other in-app creative opportunities? Reach out today to learn…

Posted on September 19, 2017
By Joel Kirk

11

September

2017 State of App Performance Marketing Survey Result: Part 1 - App Marketer Characteristics

At InMobi, we recently conducted a quantitative survey to explore what app marketers are thinking and how they are strengthening their app’s success. The idea was to address the lack of industry level data on app performance marketing trends and strategies, giving marketing leaders a sense of peer perspective on the questions they are likely to face. This blog is the first of a five-part series outlining some of the key insights from this survey, and what it might mean for the app world. This…

Posted on September 11, 2017
By Shamala DN

05

September

Issues Media Planners Need to be Aware of When Buying Interactive Video In Mobile Apps

Now, more than ever, people are using their mobile devices for every aspect of their daily lives. Just five years ago, adults in the U.S. spent twice the amount of time on their desktop computers than their mobile devices. Yet in 2017, the tables have turned. Today, U.S. adults are allocating 1.5 times more media time to their mobile devices than their desktops. Moreover, when consumers are on their mobile devices, they are spending 90% of their time in-apps. This is why media planners are buying…

Posted on September 05, 2017
By Joel Kirk

31

August

InMobi’s Global State of App Performance Marketing Survey Results Are Out

Mobile app marketing has come a long way over the last few years. Today, app marketing goes beyond mere user acquisition to include a wide array of techniques that span the entire customer journey from acquisition to retention and conversion. As part of our continuing efforts to contribute to the growth of the mobile app space, InMobi conducted a Mobile App Performance Marketing Survey to explore the current and future trends in the world of mobile app marketing. The survey results bring to light…

Posted on August 31, 2017
By Shamala DN

21

August

How to Write the Perfect End Cards for Maximum Mobile Engagement

Consumers are increasingly using their mobile phones to work and play, and brands and retailers are responding to this behavior with mobile advertisements. According to eMarketer, in 2016, mobile advertisers spent $46 billion on ads. More than half of that money, $24 billion, was allocated to unseen browser ads. Consumers are spending 90% of their time on their mobile devices in apps, which means that browser-based campaigns are going unnoticed. In addition, mobile video has been proven to deliver…

Posted on August 21, 2017
By Joel Kirk

15

August

How to Repurpose Your TV Commercial for a Mobile Video Advertisement

Traditional television is quickly becoming an outdated medium thanks to the rise of mobile technologies. According to Google, YouTube reaches more 18- to 49-year-olds in the United States than any cable network . More than half of the traffic is from mobile devices. The average number of video views per day on the site is one billion, and people watch videos for about 40 minutes during every viewing session. Mobile is not only overtaking television. It is also catching up to desktop video viewing…

Posted on August 15, 2017
By Joel Kirk

11

August

Mobile Usage — And Mobile Video Advertising — in North America is Growing [2017 Report]

According to a recent North American Insights report by InMobi, mobile device usage has exploded over the past few years. Consumers are using their smartphones, tablets, smart watches and other on-the-go devices for everything from shopping to watching media and connecting with family and friends. And as a result, many mobile advertisers have pivoted to mobile-first advertising formats. In 2012, U.S. adults spent twice the amount of digital media time on desktop devices over mobile ones, according…

Posted on August 11, 2017
By Joel Kirk

09

August

Can You Retarget on the Mobile Device?

Updated June 28, 2019. Absolutely! Retargeting is totally possible on mobile, but is probably more complex than retargeting users on desktop. For the uninitiated, retargeting is the ability to serve ads across the web or in apps based on past user behavior on a company’s online property such as desktop/mobile website or app. Interested in setting up a mobile remarketing campaign using the world's first in-app programmatic buying platform that guarantees ROI and complete transparency? Reach out…

Posted on August 09, 2017
By Rajesh Pantina

08

August

Back to School Advertising: Important Mobile Video Trends for Retailers

Back-to-school time is just around the corner, which means that brands and retailers need to start ramping up their advertising to parents. It is a period when a typical family will spend hundreds of dollars on goods and companies are given a huge opportunity to increase sales. The scope of the back-to-school market Shoppers are opening up their wallets and spending big on back-to-school necessities in 2017. According to Statista, the average U.S. family plan to allocate $687 for their items, which…

Posted on August 08, 2017
By Joel Kirk

04

August

TrulyMadly Chooses InMobi As Their Ad Monetization Partner

Dating app TrulyMadly has entered into an exclusive partnership with InMobi for ad monetization. The dating app, in partnership with InMobi, intends to help advertisers amplify their reach on mobile using a varied range of ad formats including native, interstitial and video. It enables advertisers to reach users using InMobi’s platform capabilities such as location-based targeting and engage them through formats such as video.Sharing her thoughts, Vasuta Agarwal, VP & GM, InMobi (India) said, “For…

Posted on August 04, 2017
By Team InMobi

07

August

Ad Viewability Trends: Top Insights from the IAB Mobile Symposium

Consumers are increasingly relying on connected mobile devices in their everyday lives. And during the IAB Mobile Symposium last month, we learned that mobile video advertising viewability is crucial for advertisers in 2017. In 2017, U.S. adults are expected to spend 1.5 times more media time on connected devices than on desktop computers, and on average, people are on their mobile phones over four hours a day. During much of this time, consumers are interacting with mobile advertisements. hbspt.cta.load(2714195,…

Posted on August 07, 2017
By Team InMobi

02

August

Doing Mobile Video Right Vlog – Part 1 Programmatic with Kayla Wilson

Part 1 of InMobi’s doing mobile video right vlog is now live, with InMobi’s Director of Programmatic Partnerships, Kayla Wilson, talking about the in-app latest trends and emerging standards, in mobile programmatic video. Check out our latest vlog below: hbspt.cta.load(2714195, '91a6bafa-918b-4a4f-be48-f7ae6bb5f694', {});

Posted on August 02, 2017
By Joel Kirk

31

July

How to Measure Mobile Video Viewability (Without Slowing Performance)

The advertising industry has seen an explosion of mobile video consumption in recent years. In fact, mobile represents 93% of users’ time consuming media on connected devices — such as cell phones, smart TVs, and tablets — according to a 2016 eMarketer study. We’ve also seen major advancements in mobile advertising, from new formats to interactive capabilities and more. However, measuring mobile viewability is still extremely limited. Many brand marketers wonder how to measure viewable impressions…

Posted on July 31, 2017
By Joel Kirk

16

February

Top 2017 Mobile Advertising Trends in Indonesia

2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become ingrained in a consumer’s life. Mobile, in short, has become a catalyst for transformation in the way we live our lives. As mobile technology and innovation continue to drive the way forward, here are the key mobile marketing research insights of 2017 in Indonesia…

Posted on February 16, 2017
By Team InMobi

04

January

InMobi Yearbook 2016 : A year in review

We are delighted to share with you the first annual edition of the InMobi Yearbook! This yearbook captures 2016’s key mobile advertising developments, changes in the industry and highlights how these changes will shape the coming year. Advertisers and publishers can now create a winning game plan for 2017, equipped with powerful trends gleaned from InMobi’s vast network, award-winning creatives and deep insights from industry leaders. All in all, it was a year of revelations and here we highlight…

Posted on January 04, 2017
By Pooja Kalloor

28

September

Mobile Programmatic Set To Be a Game Changer, Despite Hurdles

This post first appeared in EContent In the march towards automation, greater control and transparency, more advertisers are opting for programmatic buying of digital impressions than ever before. Be it banners or video campaigns, the ability to cherry pick which impressions matter and bid on them has empowered the advertiser ecosystem, delivering better results and greater efficiency. By 2017, U.S. mobile programmatic media buying is expected to reach $21.22 billion, or 78 percent of overall mobile…

Posted on September 28, 2016
By Tanvi Kapoor

28

September

How Sports Impact Smartphone Usage and Mobile Ads

This post first appeared in Modern Marketing Exchange Sports has always evoked passion amongst fans. Whether it’s baseball, tennis or soccer – watching a live sports game brings with it an unparalleled experience, intensified only by the presence of smartphones. There’s no doubt that mobile devices have changed the way we consume sports, and brands have an opportunity to leverage each event to connect and engage with their consumers. Mobile, Sports and Going for Gold The beginning of 2016 witnessed…

Posted on September 28, 2016
By Pooja Kalloor

30

August

Back To School Shopping 2016 Insights

As we gear up for yet another school year, parents and kids are shopping for books, backpacks, uniforms, and gadgets. Back-to-school is the second largest shopping season of the year with sales expected to total $828.81 billion in 2016, up 2.6 percent year-over-year, according to eMarketer. Brands and retailers have a significant opportunity to influence the purchase decisions by learning from this consumer behavior. If you're interested in knowing more about this topic, check out our blog on…

Posted on August 30, 2016
By Shamala DN

26

August

Developer Economics Report: The State of the Developer Nation Q3 2016

We’re happy to announce that our friends at VisionMobile have just published the State of the Developer Nation report for Q3 2016 - the latest trends in the developer economy which you helped shape! The report includes insights and analysis based on responses from over 16,500 developers globally across multiple research areas including Mobile, Desktop, Cloud, IoT, and Augmented / Virtual Reality, as well as Machine Learning. It focuses on four major themes – each with its own visualization: Mobile…

Posted on August 26, 2016
By Irene Herranz

16

May

Mobile Media Consumption in Vietnam [Infographic]

More insights on Mobile Media Consumption in Vietnam is available in this report

Posted on May 16, 2016
By Team InMobi

08

February

2016 State of Mobile App Developers

The InMobi Insights team is excited to release the first State of Mobile App Developers 2016. We undertook a survey of mobile developers across the world in an attempt to understand the ever growing ecosystem better. The Mobile app developer survey 2016 from InMobi drawn from over 1000+ respondents across 155 countries showcases some insightful data on the latest trends in the mobile app ecosystem, including developer mindshare, platform of choice, revenue models, and mobile ad network preferences.…

Posted on February 08, 2016
By Shamala DN

15

December

‘BLOCKERGEDDON’ – How To Thrive in The New AD Blocking World

Does the rise of ad-blocking tech spell doom for ad monetization in mobile? In a word, no, says Amit Gupta, Co-Founder & President-North America of MEF Member InMobi. By now you’ve heard of iOS9’s launch of content blocking technology ( here, here and here), and the catastrophic doom that will beset any company involved in ad-based monetization in any capacity. The brouhaha did cause some initial concern and confusion. Could Apple build something that would potentially destroy a $32 billion burgeoning…

Posted on December 15, 2015
By Amit Gupta

05

November

Introducing User Opt-In Video Ads on InMobi Exchange

Attention, brand marketers! It’s the Holiday season and we are excited to present to you a way to spread the cheer with video ads your users will love. Video viewing on the mobile phone is exploding globally with estimates suggesting it will account for 50% of all mobiledata consumption by 2019. Likewise, mobile video advertising is growing and researchers expect it to cross $6 billion by 2018. While video advertising has been great for the advertiser in terms of securing consumer attention…

Posted on November 05, 2015
By Tanvi Kapoor

21

October

View-Through Attribution - The Missing Piece in Your Ad Strategy

While the mobile ad space is certainly still developing, most advertisers understand the importance of tracking clicks and installs. Savvy advertisers use these data points to streamline and optimize their ad spend. Some of these same advertisers are also tracking impressions to understand their click-through rates (CTRs) as well as adding a layer of accountability to ad-network reporting.Impression tracking is available through a few mobile attribution & analytics providers. Tracking impressions…

Posted on October 21, 2015
By Justin Landis

03

September

Preparing Your Apps for iOS9

This fall Apple will release their latest operating system, iOS 9, which will include a number of changes that might impact your app’s monetization. We would like to take this opportunity to highlight the changes and how you can minimize the impact on your revenues. Update to the InMobi SDK To ensure a smooth experience and minimize the impact on your monetization through our SDK, we plan to release full iOS9 support once the Gold Master build is available. We plan to also support the new enhancements…

Posted on September 03, 2015
By Abhishek Khurana

26

August

InMobi Insights : Indonesia Tops the App Download Charts Once Again in Q2 2015

Every quarter we release the latest trends and insights on the app economies of the world. These are based on the analysis of millions of app downloads and impressions on the InMobi network. Today we release a set of six infographics along with detailed global and regional reports on The State of App Downloads and Monetization based on Q2 2015 data.Here’s a sneak peek for you.Leading App Destinations of the WorldIn Q2 2015, Indonesia continued to surpass USA and China as the leading app download…

Posted on August 26, 2015
By Pooja Kalloor

24

August

Mobile Makes a Major Impact this Back-to-School Shopping Season

It’s time again for students to get ready for another year at school and for parents to plan and research this year’s back-to-school shopping. Traditionally, this meant a trip to the mall, but the mobile era has introduced new ways to research, compare, and shop. Even if consumers do visit a store, mobile devices are impacting the way they shop, as almost all shoppers are influenced by the information they obtain on their phones. Mobile devices present a unique opportunity for brands to create…

Posted on August 24, 2015
By Shamala DN

10

August

Path-To-Purchase: How Smartphones Are Disrupting Consumers’ Retail Journeys

A consumer’s journey, which was predictable and straightforward until a few years ago, has now become sketchy and complex. Driven by technology, the retail industry is undergoing a paradigm shift. The traditional, linear path-to-purchase is being replaced by the checkered path of the modern consumer whose purchase journey is across a multitude of channels from desktops and laptops to smartphones, tablets, connected televisions, and wearable devices. The biggest challenge faced by an advertiser…

Posted on August 10, 2015
By Shamala DN

23

July

Deep Dive on In-Feed Native Ads

Rome wasn’t built in a day. It took Romans years of vision and hard work to create a cultural heritage that delights people to this day. Native Advertising is like Rome. At the beginning, some marketers had the vision to create unobtrusive ads which fit into the app layout instead of standing out like a band-aid. As Native Advertising enjoys global adoption, it is imperative to refine the vision for native ads and create ad units that are better than their predecessors in experience and efficacy.With…

Posted on July 23, 2015
By Tanvi Kapoor

10

June

InMobi Insights : Indonesia is the App Download Capital of the World

Through 2018, less than 1% of consumer apps will be considered financially successful by their developers. As competition intensifies over the years, the race to get your app to the top will be. As you plan your user acquisition and monetization strategy, it might be helpful to explore the latest trends in the mobile ecosystem. The latest set of infographics from InMobi on The State of App Download and Monetization, June 2015 offers some insights. Here are some key trends on the mobile app economies…

Posted on June 10, 2015
By Pooja Kalloor

06

May

The world outside of gaming interests : Photo & Video tops the charts

In our previous post, we spoke about the popular gaming concepts that rule the world. This time around we tackle the burgeoning non-gaming sector. In the app world, user interests outside of gaming encompass a wide range of content including social networking, entertainment, productivity and many more. At InMobi, we analyzed thousands of apps and millions of users across continents to identify app interests. Users who displayed a specific app interest were grouped into an Appographic Segment. A deeper…

Posted on May 06, 2015
By Pooja Kalloor

23

April

InMobi Insights: Brands on Mobile Advertising Trends

The research team at InMobi is excited to release their latest research report, Brands on Mobile: Advertising Trends. With mobile being accepted as the definitive medium to access consumers’ minds and wallets, Brands have begun a multi-million dollar spending race to allure and retain customers. But what benchmarks should Brands look at to determine mobile ad spend? Which ad formats work best for different verticals? Should Brands concentrate more on tablets? In Brands on Mobile: Advertising Trends,…

Posted on April 23, 2015
By Shamala DN

16

April

InMobi Insights : The Dynamics of a Booming App Economy

In the previous blog, we laid out the regional landscape for app developers in terms of share, app install costs and app earnings. We also explored the OS landscape across regions. In this blog, we move forward and explore the dynamics of a booming mobile app economy - factors driving mobile app growth and it’s interconnectedness with smartphone adoption. The story starts with smartphones, as it always does. For the first time ever, there are now more active mobile devices than there are humans…

Posted on April 16, 2015
By Pooja Kalloor

01

April

InMobi Insights : The State of App Downloads and Monetization

With 2.6 million [1] apps available and 150[2] billion app downloads, Apple’s App Store and Google’s Play Store have come a long way since their 2008 launch. With more developers than ever before and smartphone penetration on a rise in emerging and developing countries, the mobile economy is booming. As developers pursue user acquisition and monetization strategies, many questions need answering. Which countries are driving growth? Which markets download the most? What OS has the majority market…

Posted on April 01, 2015
By Pooja Kalloor

11

March

Launching InMobi Appographic Targeting™

Over the last two years, we sought out and met hundreds of app developers across the world to ask them two simple questions - “How would you describe your app?” and “Who is this app designed for?”While the specifics vary, the responses’ structure was almost always a variant of the following sentences: “Have you used app A? It’s kind of like that, but with X being a key differentiating concept”“It’s an app that lets users do XYZ”“The audience for this app is very similar to…

Posted on March 11, 2015
By Abhishek Bapna

11

March

Ad Club NY Leaders Have Their Say On The Most Important Mobile Trends This Year

Last week, the world of mobile was on show at Mobile World Congress in Barcelona. For a timely trend watch, the AD Club reached out to leaders and members for their views on the most important mobile trends in 2015. InMobi’s Head of Marketing in North America, Rick Jones ( @rickjonestweets) talked about the significant changes we can expect to see in mobile viewing behaviour and consumer engagement. "We will undoubtedly see amazing new mobile capabilities introduced in 2015, but the bigger trends…

Posted on March 11, 2015
By Ramya Rajan

07

January

Seven Mobile Trends That Brand Marketers Can't Ignore in 2015

In 2014, we witnessed several exciting developments in the world of mobile. Microsoft bought Nokia’s mobile devices unit and Lenovo purchased Motorola from Google. The rise of Chinese smartphone manufacturers threatened large players, while One Plus launched the Flagship Killer with an innovative marketing scheme. Apple gracefully accepted the large-screen phone revolution by launching the 5.5-inch iPhone plus, and completely revolutionized payments with the launch of Apple Pay. Wearables like…

Posted on January 07, 2015
By Shamala DN

26

December

#FactOrFiction: Users Acquired Through Video Ads Deliver Higher LTV Than Other Ad Formats

In our #FactOrFiction weekly blog series, we’ll take a prevalent assumption in the mobile gaming world, and separate fact from fiction, with insights from data. Got a myth that needs some busting? Tweet it to us or post it on our Facebook page and we’ll have our experts look at it! THE ASSUMPTION: Users acquired through video ads deliver higher Lifetime Value(LTV) than other ad formats Nothing showcases your game’s features better than a video trailer. Just like movie trailers are popular with…

Posted on December 26, 2014
By Aksha Kini

24

December

6 tips for creating an engaging mobile video ad campaign

Video will become the largest driver of global mobile traffic by 2017. Nearly 40% of YouTube video views are on mobile. Propelled by large screen smartphones and fast data connections, video mobile consumption has increased dramatically in recent times. This is creating huge opportunities for brands to reach their customers through video ads, a nifty ad format for brand communication and customer engagement. Marketers will spend over $1.4 billion on mobile video ads in 2014, or close to one-quarter…

Posted on December 24, 2014
By Shamala DN

02

December

Location-Based Mobile Video Ads Deliver On The Promise Of Engagement And Call-To-Action

Nearly everyone with a smartphone has used the “reminder” feature on the phone at least once. An Indian TV network cleverly combined this feature with mobile video ads to drive viewership for a movie that it was telecasting.Crafted by InMobi, the mobile video ad unit allowed users to store telecast timings directly from the ad. The ad registered more than 125K interactions and the number of consumers that added the telecast timings to their calendar was 11.6K. This is nearly 10% of those who…

Posted on December 02, 2014
By Shamala DN

19

November

The world in gaming concepts : Pattern matching tops the charts

Not all games are created equal. Each game is based on one or more underlying concepts or themes - Pattern Matching [1], Fantasy[2], Survival[3],Stunts[4] to name a few. An analysis by InMobi of more than 10,000 games on the network showed interesting trends around concepts and geographical variations. Around the world in 10 concepts Users around the world have a personal preference for certain types of games. Short Session [5] games are the most popular amongst users the world over, with Pattern…

Posted on November 19, 2014
By Pooja Kalloor

18

November

Seize the moment #1: Brands need to market to the moment. Here’s why.

Seize the moment is a series that captures mobile marketing strategies for brands to win consumer moments on mobile. So far, Brands have relied on broad consumer archetypes to understand consumers and the way they can be influenced to purchase. This approach to consumers involved classifying them into cohorts based on mindsets - the collection of ideas that determine their outlook, attitudes, and presumably, their purchase behavior. However, the days of this generic approach are clearly numbered.…

Posted on November 18, 2014
By Ramya Rajan

21

November

Building Great Brands in the Mobile Age

Time For Advertisers To Open Up To The Mobile Reality? There are close to 7 billion mobile subscriptions worldwide, which is equivalent to 95% of the world population. The number of mobile phone users are estimated to be 4.5 billion while the number of Internet users is 2.7 billion. These staggering numbers are eye candy for a marketer as these demonstrate the enormous potential for brands seeking to engage their consumers. The ubiquitous nature of mobile, which blends personal and professional lives,…

Posted on November 21, 2014
By Shamala DN

10

November

InMobi Insights : Asia drives global app download growth in Q3'14

Getting users to download an app is a challenge faced by app developers the world over. As advertisers worry about their user acquisition strategy, many questions need to be answered. When do users download most? Which countries are growing the fastest? Where are gaming apps most popular? InMobi’s latest report - The State of Mobile App Downloads 2014 Q3 answers these and many more questions. Here we present insights and interesting patterns based on research conducted on the InMobi network. Are…

Posted on November 10, 2014
By Pooja Kalloor

29

October

Android Growing Faster Than Apple, Accounts For Over 61% of Ad Impressions Globally

Today we released our Q3 2014 Network Research, which reported on the latest mobile device and OS share trends on the InMobi network. Here are some of the global highlights: Overall, in Q3 2014, the volume of impressions on the InMobi network was up globally compared to the previous quarter. This growth was driven by in-app ads that contributed 80.0 percent of mobile ad impressions. Smartphones still account for the lion’s share of impressions with 78%, up 5.9 percentage points from the previous…

Posted on October 29, 2014
By Shamala DN

27

October

Google Install_Referrer: A Mixed Blessing?

To many, the world of mobile ad attribution might look complex and patchy, where two of the most popular mobile tracking parameters: Device Identifiers and Device Fingerprinting, are fighting a constant battle between maximum inventory coverage and minimal losses.Device Identifiers offer 100% accurate ad tracking, but are available only on SDK inventory and may be absent at click-time in certain countries and for certain publishers.Device Fingerprinting, although readily available, is a probabilistic…

Posted on October 27, 2014
By Aksha Kini

22

October

The Dev Masterclass Series: The “How the Hell Do I Choose App Store Keywords” Guide

One of the most important tools of your app marketing campaign (with or without paid acquisition) is Keyword Optimization (KWO). With it, you'll improve your keyword pool, i.e., the collection of words on your app's metadata that are scanned by search engines.Choosing great keywords and key-phrases takes time, and you have to make a considerable list of words and phrases that are somehow related to your app. The list should have hundreds and thousands of key-phrases and keywords.After you've brainstormed…

Posted on October 22, 2014
By Evaldo Rossi

17

October

Brands, unwrap your holiday season gift!

It is that time of the year that Brands and shopaholics look forward to. This holiday season, more than any other, Brands can look forward to a powerful gift; for shopping is all set to be mobile-fueled. eMarketer estimates that US mobile sales will grow by 37.3%, more than twice the rate of e-commerce overall. Nearly 19% of digital sales and 1.2% of all retail sales in the US in 2014 will come from mobile devices. eMarketer estimates that UK retail m-commerce sales grew by triple digits in 2013…

Posted on October 17, 2014
By Shamala DN

19

September

App downloads on iOS are 85% more expensive compared to Android

App developers today face a challenging mobile app economy. With over 2 million apps available between Google and Apple’s app store, and over 110 billion app downloads, competition for has never been more fierce. We took a close look at app download trends across the world to make sense of how acute the problem is. Research on the InMobi network for apps downloaded in Q2 2014, between 1st April and 30th June shows some interesting patterns. App crazy nations USA and China top the charts at…

Posted on September 19, 2014
By Pooja Kalloor

05

September

State Of Mobile Messaging Apps In Indonesia – Functionality Wins Over Features!

Indonesians are highly social digitally and as such have embraced this new generation of instant messaging applications with great enthusiasm. The latest available numbers illustrate the explosive demand in Indonesia*: LINE has attracted 10 million users since launch in early 2013, with 25 million app downloads from the LINE suite already recorded Kakao Talk added 120,000 new users per day in the second quarter of 2013 WeChat has grown its Indonesian user base fifty fold since their February 2013…

Posted on September 05, 2014
By Shamala DN

09

September

iOS 8 Beta Adoption Was Slower Than iOS 7 Beta - A Sign Of Things To Come?

As the world awaited the iOS 8 release with bated breath, we at InMobi did some gearing up of our own. We analysed the iOS 8 beta adoption amongst developers who have access to the beta version of the release to see how it fared against iOS 7 beta adoption. Our research shows that Chinese developers seem to be building upon their success with iOS 7 by adopting iOS 8 faster. China is the only country among the larger developer nations to have registered a higher iOS 8 beta adoption compared to iOS…

Posted on September 09, 2014
By Pooja Kalloor

02

September

Six Mobile Creative Ideas to Dramatically Increase Holiday Sales

Brands are looking for the best ways to include mobile in their media mix this holiday season, but smart marketers know that simply repurposing existing desktop banners will not tap into the true power of mobile to drive holiday sales. To follow are six breakthrough creative ideas to that will amplify user engagement with your mobile ad and maximize ROI on your mobile campaign.1. The Virtual Mobile Catalog with Shoppable Video For the brand interested in showcasing the latest styles in a highly personalized…

Posted on September 02, 2014
By James Riess

20

August

Unravelling the Indian Messaging Apps Usage Behaviour

A few years back, there was a race to join social networking sites from Orkut to Facebook and Twitter. This was all about building a network of friends, creating personal profiles, and sharing photos, videos, music and status updates. Today, people ask whether you are on WhatsApp, WeChat, Kik etc., and even now all of this is about networking and sharing. Times are changing with tech-savvy young people turning to a wave of smartphone-based messaging apps which are now sweeping across the world. All…

Posted on August 20, 2014
By Shamala DN

20

August

InMobi发布《2014全球移动媒体消费报告》

InMobi发布了最新年度《2014年全球移动媒体消费报告》，该报告旨在协助行业上下游人员分析移动媒体消费习惯的发展趋势。2014年报告再次表明移动设备已成为人们日常生活不可分割的一部分，并强调移动设备正日趋获得用户的信任和依赖，该趋势预计将对2014年的移动电子商务产生重大影响。报告特别预测2014年移动电子商务用户数将出现15%的增长，有83%的受访者打算在未来一年中进行移动消费。手机已成为影响购物决策的关键因素，全球有48%的受访者将手机列为影响购买决策的关键媒介；而在印度等重要的消费市场中，消费者对手机的依赖比例甚至高达60%。“在去年的报告中，我们发现手机触及到了人们现代生活中的多个方面。今年，手机实际上已成为日常生活的基本构成，甚至堪称是不可或缺的日用设备；在收集主要信息、媒介消费、完成购物和支付账单等日常事务的各个方面，手机都已经取代了台式/个人电脑和电视，”InMobi全球CEO…

Posted on August 20, 2014
By Kevin Wang

29

July

Sports and Media apps scored over Gaming apps during Football World Cup 2014

The best team won the Football World Cup 2014. While 32 teams were fighting hard over four weeks to determine who would be crowned World Champions, the Insights Team at InMobi looked at how sports fans were using mobile during the event. Did the game change the media consumption habits of mobile app users? Which categories of apps were keeping the sports fans busy? Which countries were most active on mobile on the opening day of the event? Which countries showed the most activity before, during and…

Posted on July 29, 2014
By Pooja Kalloor

23

July

Apple Gains Ground While Android Pushes To 50% Share Globally On The InMobi Ad Network in Q2 2014

Today we released our Q2 2014 Network Research, which reported on the latest mobile device and OS share trends on the InMobi network. Here are some of the global highlights: Overall, the volume of impressions globally in Q2 2014 on the InMobi network was up significantly compared to the previous quarter. This growth was driven by in-app ads that contributed 62.3 percent of mobile ad impressions. Smartphones still account for the lion’s share of impressions with 72%, up 4.2 percentage points from…

Posted on July 23, 2014
By Shamala DN

11

June

FIFA World Cup and Mobile Marketing: A Match Made in Heaven

FIFA – A Golden Opportunity For Marketers Any world cup or a large sporting event is big for marketers and brands, and FIFA World cup 2014 is undoubtedly the largest marketing platform in the world because of the sheer numbers involved. With a total of 64 matches and 32 teams across 12 stadiums, the entire event is scheduled to take place from 12 June to 13 July 2014 with an estimated 4 billion fans following across television, mobile and social media. With so many eyes and ears paying attention…

Posted on June 11, 2014
By Shamala DN

06

May

IDFA and how to avoid getting your app rejected by iTunes

With a strong emphasis on user privacy, the mobile app ecosystem has gone through several changes over time (such as deprecation of UDID, MAC address and so on). Recently, Apple introduced certain updates to their app submission guidelines wherein each developer must declare their intended usage of the Identifier for Advertising (IDFA) and respect Apple’s Limit Ad Tracking requirement. InMobi respects user privacy and its SDK is in compliance with all of Apple’s policies.What is IDFA?The Advertising…

Posted on May 06, 2014
By Abhishek Khurana

29

April

Connecting with Today’s Super Consumers: Mobile Moms

From parenting to beauty habits and from mobile devices to social media behaviors, moms are driving and shaping the new digital world. With a do-it-all attitude, moms are not only taking care of their families but are also driving social media trends and smartphone usage. Moms are a critical audience for marketers, and understanding their mobile media behaviors and attitudes can help marketers to take advantage of the emerging trends. In the crowded marketing landscape, it’s been an increasingly…

Posted on April 29, 2014
By Shamala DN

15

April

Native Ads: Debunking The Integration Myths

Before we take a deep dive into native ads, let us understand first what native ads are. Q: Why would you want to show Native Ads? If you are an app developer looking to monetize your app by display advertising, but want to customize ads according to your app’s look and feel, then native ads are what you should be after. Q: What are InMobi Native Ads? InMobi Native Ads are mobile ad units that have been adapted to an app’s appearance and behaviour, providing users with a seamless experience.…

Posted on April 15, 2014
By Rishabh Chowdhary

21

February

InMobi Releases Third Wave of Mobile Media Consumption Survey - Global Results

The research team at InMobi is excited to release our latest series of research reports dubbed the Mobile Media Consumption research. This report is the third in the series to cover 14 countries on an on-going basis to keep abreast of how mobile devices have changed the way we consume media. From our research results it clearly reinforces that the growth of the mobile media is immense throughout the globe and constantly reshaping how we interact in our everyday lives. Here are a few interesting statistics…

Posted on February 21, 2014
By Shamala DN

21

January

Android Continues to lead the Global Mobile Ad Impression Market

Today we released our Q4 2013 Network Research, which reported the latest mobile device and operating share trends on the InMobi network. Here are some of the global highlights: Overall, the volume of impressions in Q4 2013 was up, globally, significantly on the InMobi network since the previous quarter. Of the growth, in-application ads contributed to 53% of mobile ad impressions. On the device front, smartphones accounted for 61% of total platform impressions in Q4 2013. Tablets accounted for almost…

Posted on January 21, 2014
By Shamala DN

30

December

Nine Mobile Marketing Trends for 2014: The Year of Turning Ideas into Marketing Magic

2013 was a year where many businesses started to prioritize their effort on emerging services like mobility, cloud and analytics. Tablets and smartphones are more popular than desktops and mobile devices have surpassed desktops in enabling people to do more on the internet regardless of physical location. The growth in the mobile sector and ecosystem within the past two years has been impressive. With the total value of mobile traffic having already increased multi-fold this year, mobile advertising…

Posted on December 30, 2013
By Shamala DN

23

December

Over 100 million users being tracked via InMobi Analytics!

Creating an innovative product is just not enough. Does it drive enough value to its users? Is the product better than its competition? Is it easy enough to integrate into one’s app? Do users get a free rein on experimenting with the product while adopting it?A product’s adoption hinges on the answers to some of these crucial questions, which InMobi Analytics has undoubtedly addressed. We are happy to report that InMobi Analytics is seeing stellar adoption over the past few months and striking…

Posted on December 23, 2013
By Abhishek Khurana

18

December

Go East101: China Mobile Market Insights [Infographic]

Developers around the world are now looking at China to fulfill their user acquisition needs. Although it is a difficult market to crack, a smartphone base of 400 million users known to spend on IAPs is enough to make China an indispensable part of any developer's app distribution strategy.To facilitate deeper understanding of this complex market, we're sharing a comprehensive infographic that covers interesting insights about the China mobile market, the purchase and usage behavior of Chinese users,…

Posted on December 18, 2013
By Aksha Kini

10

December

Demystifying Japanese App Download & Discovery Behavior

Japan App Market – At a Glance Japan has been the leading country in producing some of the most unique technologies over the course of recent history. For example, Japan was playing with phones featuring TVs and cameras before mainstream smartphones starting circling the globe. Japan is a country that thrives and succeeds with technology, so with iOS and Android devices reshaping the Japanese mobile market, smartphones have taken the entire country by storm. With smartphones come apps, and revenue…

Posted on December 10, 2013
By Shamala DN

21

October

InMobi App Insight Report

As app developers, you’ve spent time designing, developing and delivering your app. Now you are on the brink of beginning the next important phase – acquiring users. But guess what, the mobile app ecosystem is a highly competitive marketplace. App developers constantly jostle for their niche in an already crowded market. Carving out that space is not easy unless you have the right tools of knowledge in your pocket and know what you need to, to be successful in this effort. This is where the InMobi…

Posted on October 21, 2013
By Shamala DN

13

February

Using GPS, Food Delivery Ads Appear When Users Are at Home – Outlook of mobile industry for Korea in 2013

Joongang Ilbo, Korean newspaper, reported the interview of Seung-Yeon Kim, the CEO of InMobi Korea, on their lunar new year edition on February 10th. Seung-Yeon explains the outlook of Korean mobile advertisement market and how media can survive in the mobile era.Article:http://sunday.joins.com/article/view.asp?aid=29149- Bullet points -Korean Mobile Advertisement MarketSince more than 50% Koreans have started to use smartphones, the mobile ad market is rapidly growing as well.According to ‘2012…

Posted on February 13, 2013
By Kosuke Seto

11

September

Engaging Consumers In A Multi-Screen World

Increasingly, TV viewers are engaging with visual content across a variety of screens including smartphones and tablets, leading to the multi-screen viewing experience. This growing trend has become a way of life with the ever-increasing capabilities for smartphones and tablets, and provides valuable opportunities for marketers. Here are a few guidelines that will help marketers benefit from these opportunities.1. Know your audience Be wary of targeting too many channels and spreading your content…

Posted on September 11, 2013
By Shrikant Latkar

02

September

10 things you need to know about mobile marketing

As the mobile juggernaut rolls on, fundamental shifts are taking place in the way consumers use mobile devices (moving from feature phones to smartphones) and consume content (rich media, multi screening). Phalgun Raju, VP and GM for India, Southeast Asia, Taiwan and Hong Kong, InMobi in this MEF article talks about these changes and the top 10 things that we need to know about mobile marketing. Smartphones shipment will cross 1 billion in 2014 Smartphones will outship feature phones for the…

Posted on September 02, 2013
By Bikash Chowdhury

21

August

The Mobile Opportunity for Travel Marketers

Mobile phones have elevated from a means to communicate into the channel of choice for information source. It is known fact that Mobile devices have completely changed the way consumers shop, and search for information. Mobile phones have been impacting every business and travel industry is no exception. Approximately a million people are flying across the world making travel and tourism one of world's largest industries, and impacting many economies either directly or indirectly. A record one billion…

Posted on August 21, 2013
By Shamala DN

09

August

Interstitial mobile ads are killing it: 25 times video views, 7 times conversions, 9 times revenue

In a continuously evolving world of mobile display advertising, different variations of ad formats now play a critical role in the success of engaging with customers. In order to interact with audiences within an increasingly limited and competitive space on the mobile screen, advertisers need to ensure constant innovation and agility amidst strict constraints to capture a consumer’s attention.The full-page interstitial ad is probably one of the most interesting solutions to this problem.A full-page…

Posted on August 09, 2013
By Piyush Shah

05

August

Launching InMobi Insights: Our thought leadership portal on mobile advertising

Mobile devices have evolved into 'must have' shopping accessories as consumers are increasingly using the mobile web to research products, comparison shop or make purchases. With consumers increasingly using advanced mobile technologies in every aspect of their lives, all the stakeholders in the mobile advertising ecosystem are scrambling to align their strategies with consumer behavior. Furthermore, marketers are grappling with the explosion of digital channels for consumers to interact with brands.…

Posted on August 05, 2013
By Hemant Kumar

29

July

Mobile Transforming the Face of Beauty & Personal Care Shopping

Mobile devices are transforming the consumer mobility landscape across the world, and have become more of an always-on personal companion. With the rapid penetration of smartphones, Internet and email, traffic on mobile devices has already started taking over desktops. According to Litmus, mobile email open rates are now 43 percent vs. desktop at 32 percent. This increasing reliance on mobile devices for Internet and social media has also altered the path to purchase. Mobile devices are influencing…

Posted on July 29, 2013
By Shamala DN

21

May

App Discovery & Download behavior: Why developers can no longer ignore China

It is evident that the competition for the world’s most lucrative mobile app market is getting fiercer by the day. While the US had long established itself as the de-facto market developers look to for superior monetization opportunities, it is becoming clear now that its burgeoning alter ego from the Far East – China, can no longer be ignored. Last year, China was declared as the world leader in iOS and Android device activations and more recently, it broke a new world record in smartphone penetration…

Posted on May 21, 2013
By Arun Pattabhiraman

17

May

App Marketing 101 : How to break into the top 25 on the App Store?

As an app developer, you want to acquire users efficiently by optimizing marketing spends across different channels. This becomes even more important at the time of an app launch when the lifetime value of a new user is still unknown. It's too early to determine an agreeable CPI to drive installs and thereby justify the marketing budget needed for user acquisition. Given that early users of the app are the most valuable, it is imperative that you optimize your marketing mix appropriately to maximize…

Posted on May 17, 2013
By Mahak Sharma

18

April

How Auto Brands Can Win With Mobile

The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile. This was bound to happen with the coming of the Internet and the mobile and the way media has changed over the last few years. People have moved to online, more so to mobile and social media, where they look for vehicle pricing, model information,…

Posted on April 18, 2013
By Shamala DN

12

April

New Research from the IAB, Viggle, and InMobi: Personal Finance Habits on Mobile

With April 16th approaching, InMobi teamed up with Viggle and the IAB to survey mobile users on how they use their devices for personal finances. We found that awareness and adoption of mobile banking and mobile bill payments are relatively high, with the majority of those surveyed conducting mobile banking and almost half paying bills on mobile. Use of peer-to-peer payment services is still lower, but we expect this category to grow quickly as consumers become increasingly comfortable transacting…

Posted on April 12, 2013
By Taimour Azizuddin

02

April

InMobi works with Hortonworks to incubate Falcon with Apache Software Foundation; to provide huge benefits to the big-data community

InMobi has been using big-data technologies (Apache Hadoop and its family) for the last 2.5 years for storing and analyzing large volumes of serving events / machine generated logs. InMobi receives in excess of 10 billion events (ad-serving and related) every day through multiple sources/streams originating from over ten geographically distributed data centers. In a typical day we process tens of terabytes of data. In the beginning, we had a single central data center where all the processing took…

Posted on April 02, 2013
By Mohit Saxena

02

April

Connecting the dots between mobile ad creatives and consumers

The same regions of the brain light up when someone touches their smartphone, as when they touch their family or pet, concludes a research that used MRI scans for its findings. There is indeed something fundamentally different and personal when it comes to mobile phones and how we interact with them. A large part of this difference relates to the anticipation and engagement that we experience as we consume content on our smartphones. But, when that content is a mobile ad, reactions may differ. According…

Posted on April 02, 2013
By Pranjal Desai

27

March

App Distribution simplified: Reach millions of new users through alternate app stores

Android is an open platform, and with openness comes diversity. Although most people equate Android with Google, truth is that more than 30% of Android devices don't even have the Google Play Store installed. These include nearly all devices in China, as well as several devices from OEMs like ZTE, Huawei, Samsung, Sony Ericsson and LG, and operators like Vodafone, Verizon and Telefonica. Fact is for nearly 100 million Android users out there, Google Play is either not an option, or buried under…

Posted on March 27, 2013
By Ujjwal Kabra

27

February

InMobi Releases Second Wave of Mobile Media Consumption Survey - Global Results

The research team at InMobi is excited to have released our latest series of research reports dubbed the Mobile Media Consumption research at Mobile World Congress. This report is the second in the series to cover 14 countries on an on-going basis to keep abreast of how mobile devices have changed the way we consume media. From our research results it clearly reinforces that the growth of the mobile media is immense throughout the globe and constantly reshaping how we interact in our everyday lives.…

Posted on February 27, 2013
By Shamala DN

26

February

Global Mobile Media Consumption: Reaching Millennials

The Millennials are the educated, digital savvy, tech-proficient, optimistic trendsetters. They are the generation who are always connected and refuse to live without internet, cellphones or laptops. The Millennials, known to adapt and transition to the ever changing technologies, are soon to be the largest generation ever and with strong purchasing power they are extremely valuable to the marketers. In partnership with Decision Fuel & On Device Research, InMobi has uncovered the first truly…

Posted on February 26, 2013
By Shamala DN

11

February

Extending The Momentum of a Newly Launched App - Ad Content

In the first blog of this series, we saw how it is important to get your paid advertising strategy right to ensure that the organic downloads keep flowing in. I also suggested the Top 5 essentials to keep in mind while planning your advertising campaign. Let's take a deeper look into the second of the five Ad Content. The ad unit is the users first exposure to your app and hence needs to make an impact on the user. It needs to perk the users interest in a way that the user would want…

Posted on February 11, 2013
By Shringar Pangal

03

January

Digital is Dead - Long Live Digital

The exponential growth in internet usage has led to traditional forms of advertising such as print and TV gradually losing share of wallet to digital advertising. The latter is highly targeted, results in a higher percentage of conversions, far more cost effective and hence offers higher return on investment. Digital advertising also has a positive effect on branding as it exposes a product to a large worldwide audience. The $80B digital advertising industry is dominated by Google, Facebook and Yahoo.Even…

Posted on January 03, 2013
By Shrikant Latkar

30

December

Mobile Trends 2013: Mobile Emerges as Core Digital Marketing Channel

2012 saw profound growth across all of the mobile ecosystems: mobile apps, mobile social media, data traffic and mobile advertising.We saw unprecedented competition with the launch of smartphones and mobile operating systems. Mobile advertising turned mainstream and budgets have had to keep pace with smartphone and tablet adoption So what's coming in 2013? 2013 will see more smartphones and more tablets being sold with exciting innovations. Device wars will widen with the recent launch of Windows…

Posted on December 30, 2012
By Shamala DN

25

November

7 deadly mistakes of ads based app monetization

At InMobi, we work with thousands of developers across the globe and one question that we frequently receive from them is around how to make more money from ads. In this blog post, I would like to address that question, but in a slightly different way - I would like to share with you some of the common but deadly mistakes that developers looking to monetize their apps using ads should avoid. Most often we have noticed that avoiding these alone can result in increase in revenues, sometimes up to 100%!…

Posted on November 25, 2012
By Vinay Uttamchandani

19

October

Mobile app development - a true global phenomenon. Deep dive into India.

I've often wondered how different mobile app developers in emerging markets like India are, from their peers in established markets like US and Europe. In a diverse country with a population of more than a billion, a scorching pace of telecom growth and a young bright demographic, what do Indian app developers aim to achieve? Does the motivation to build something that gets users hooked, solves problems, creates a business that makes money (hopefully tons of it!) change as we transcend geographies?Smartphones…

Posted on October 19, 2012
By Shubha Pai

19

October

iOS 6 and How App Marketing is Affected

With the release of iOS 6 for Apple mobile devices, developers and ad networks are finding that they will need to implement a new strategy when developing and advertising their latest apps. This was apparent as reports trickled in about the changes that occurred to Apple's App Store. App Store Redesigned Once the users finished testing out the new iOS 6 options, they were eager to find all their favorite apps and new apps to install into the extra row on their app home screens. Unfortunately, they…

Posted on October 19, 2012
By Ryan Merket

17

October

Behavioral Segmentation Basics for App Developers

Great Insights lead to great actions and when it comes to managing an app business, knowing what insights to look for matters the most as its easy to get overwhelmed by the abundance of datthat can be tracked or measured. In my previous post, I introduced the notion of LTV, what it means for an app and how one can measure it. The obvious next point of discussion is how and what developers should do to maximize the LTV of app users. Before we dig into this deeper, it is imperative to realize that…

Posted on October 17, 2012
By Arun Pattabhiraman

11

September

Cracking The Korea App Market

With an estimated 28M active iOS and Android devices, South Korea is one of the biggest and most attractive markets for app developers trying to gain a foothold in Asia. It also helps that it is the unofficial home of the Android ecosystem, largely due to Samsung and LG, two of the biggest Android phone manufacturers in the world, based out of here. But if developers think that all they need to do is to simply localize their apps and release it on Google Play or App Store to be successful in South…

Posted on September 11, 2012
By Sukamal Pegu

05

September

mCommerce Last Year, Today, and Beyond

A couple of weeks ago InMobi released its Q2 Mobile Media Consumption research results for the US and the UK. The study examines how mobile users around the globe consume media and how trends are evolving over time. The latest results reveal some interesting changes in consumer behavior. Mobile has been an essential component of media consumption activities for consumers in both of these markets for quite a while now. In the past, however, late technology adopters were using mobile in a more limited…

Posted on September 05, 2012
By Taimour Azizuddin

03

September

Attracting new Mobile subscribers with free talk time and data

In South Africa there are more mobile subscribers than people, in Nigeria nearly 60% of the population have a mobile phone and in Kenya it is just over 60% who have a mobile phone. For the telecommunications companies trying to attract new mobile subscribers then, especially in markets such as South Africa, buy winning a new customer, means a competitor lost a customer; there are no more new customers. Besides increasing the number of subscribers, telecommunications operators also want to increase…

Posted on September 03, 2012
By Daryn Smith

29

August

Building Stronger Brands With The Most Influential Consumer Segment: Mobile Mothers

Mobile Mothers in the US are an increasingly important demographic for marketers. According to BSM media, U.S. moms control $2.4 trillion in household purchases every year and wield greater influence over most everyday buying decisions. As avid users of digital media, moms are turning to smartphones to help organize their activities. Their ability to research purchases combined with their spending power gain marketers attention and provides great opportunity for marketers to engage with moms in personalized…

Posted on August 29, 2012
By Shamala DN

24

August

The Mobile Social Graph

Mapping connections is interesting! According to Wikipedia, Social graph is a term used for sociograms in the Internet context. Sociogram is a graph that depicts relations. It has been referred to as "the global mapping of everybody and how they're related". The term was popularized at the Facebook f8 conference on May 24, 2007. It was used to explain how the Facebook Platform would benefit from the social graph by taking advantage of the relationships between individuals and also with brands. Even…

Posted on August 24, 2012
By Team InMobi

31

July

Connected Devices & Consumer Behavior: Insights for Developers

As penetration of smartphones, tablets, and other connected devices such as smart TVs increases around the world, consumer behavior is shifting but how does this impact developers? InMobis connected device research with Mobext uncovers key trends and the opportunities they create for developers. Consumers are constantly using and switching between multiple devices throughout the day. Tablet users, for example, will use smartphones on the go and while commuting, PCs at work, and tablets and connected…

Posted on July 31, 2012
By Team InMobi

09

July

Planning Marketing Activations for Ramadan, Christmas and Back to School

Many Marketing and Brand Managers, and their Advertising and Media agencies will be planning marketing campaigns for seasonal activities that take place towards the end of the year or early next year. Mobile, is a medium of ever increasing importance, so much so that some agencies are designing for Mobile first, and then seeing how the campaign can be converted to the more traditional mediums such as TV and Print advertising. Here are some ideas to inspire campaigns for Ramadan, Christmas and the…

Posted on July 09, 2012
By Daryn Smith

09

July

How Mobile innovation and technology can give political parties innovative new ways to reach voters in Kenya?

Given the upcoming elections in Kenya early next year, there is no more vital time to reach a broad audience come voting season for political parties. Finding the triggers to a nation's touchpoints what policy matters to them, how they need to hear information and how best to get them this information - is key to informing the people about their choices. A political election is much like a marketing campaign showdown, and the team with the best product usually sways the biggest audience. Look at…

Posted on July 09, 2012
By Team InMobi

28

June

Connected Devices are Transforming Shopping and Media Habits

Over the past year penetration of connected devices has been increasing around the world. To better understand the impact of the changing device landscape on consumer behavior, Mobext and InMobi conducted a research study, The Role of Connected Devices in the Consumer Sales Journey, in 7 markets around the world. The US results, released this morning, uncover behavioral shifts around consumer shopping and media habits: Media consumption is increasingly digital: time spent on media tends to increase…

Posted on June 28, 2012
By Taimour Azizuddin

27

June

Joint research on Smartphone apps for education (Macromill X InMobi)

"A joint research on Smartphone apps for education (Macromill X InMobi)", 21 June. "Every second user feels educational apps are effective InMobi Japan and research firm Macromill conducted a joint research on Smartphone apps for learning. (Research period: May 15 - June 7, 2012) In Japan 51% of the Smartphone users have learning application in their Smart phones. Among them English conversation and English vocabulary are the most widely used applications. Furthermore, every second person who uses…

Posted on June 27, 2012
By Kosuke Seto

29

May

The importance of Mobile Marketing to attract tourists to Africa

A debate on what industry is most important to sustained growth in Africa can easily be won when you bring up Travel and Tourism. Africa may be rich in oil in some parts, and minerals in others, but it is rich in beauty in all places and is increasingly attracting domestic and international tourists. It has been mentioned many times that in Africa the majority of the population access the Internet using their mobile phones as there is a huge lack of fixed line Internet connectivity and reliable electricity…

Posted on May 29, 2012
By Daryn Smith

06

February

Super Bowl XLVI Polar Bears are more popular than than Elton, Betty and FlavaFlave

Between bites of pita chips with hummus and swigs of beer, we released a survey to the InMobi network to capture mobile users' behavior during the Super Bowl the biggest U.S. advertising day of the year. We saw some great ads - and who really cares about the game anyway, especially since the SF Niners weren't in it? According to our survey of 1000+ respondents, the Coca-Cola Polar Bears were the clear winners of the favorite commercial question, beating out runners-up: Pepsi, Go Daddy, and Bud. Which…

Posted on February 06, 2012
By Alexis Kushner

17

January

Handset Stats - 2010-2011

We've been digging through our statistics to provide you with an accurate view of the way the mobile market is moving. What a difference a year makes! You can download the full set of statistics from the InMobi Research Centre - here are some highlights. World We're close to hitting the point when half the advert requests we get are for smartphones. While sales of smartphones have taken off in recent years - there are still millions of people using regular phones. Are you targeting them all? Europe…

Posted on January 17, 2012
By Terence Eden

15

December

Does It Make Economic Sense To Release a Free App?

One question I often get asked is if a developer can make more money from selling an app than from using advertising. I thought I'd step you through why advertising may be financially advantageous. Let's assume that you sell your app at 99 cents - or 99 pence - or any "cheaper than a cup of coffee" price point. Most app stores charge you 30% for the privilege of selling your app. So, straight away, you're at 70c per user, per app. Still, 70c isn't bad, is it? One thing we're very keen to talk about…

Posted on December 15, 2011
By Terence Eden

17

November

Thanksgiving 2011 Will Be Largest Ever for Mobile Shopping; Nearly 60 Million Mobile Users to Shop on Mobile Phones on Black Friday and Cyber Monday

Attention shoppers! Expect incredible deals this Thanksgiving weekend, as retailers compete for the attention of mobile savvy consumers who are using their phones to shop and check prices both in stores and online. On Black Friday and Cyber Monday, nearly 60 million mobile users are planning to shop on their phones, and over 21 million (36%) intend to make purchases directly from their mobile handset. InMobi released a Holiday Mobile Shopping Study this week to help retailers prepare for the big…

Posted on November 17, 2011
By Team InMobi

17

October

MEF Global Consumer Survey: The Mobile Web is Starting to Eat Into Fixed Line Internet Usage

According to a new report by the MEF (Mobile Entertainment Forum) 33% of respondents, across all countries surveyed, say they're using the fixed line internet less than than they did 18 months ago. While we're used to seeing data which shows strong growth in the mobile web, it's interesting to now see data showing a decline in fixed line internet usage. While the fixed line internet isn't going to go away any time soon, a measureable shift away from fixed line access is happening fast and the implications…

Posted on October 17, 2011
By Gregory Kennedy

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