17

February

InMobi Wins Big at MENA 2020 MMA Smarties

Every year, the test Mobile Marketing Association gathers the best and brightest in mobile advertising and marketing to celebrate the very best campaigns, ads, agencies and more. And at the 2020 Smarties for the Middle East and North Africa, InMobi won big. Not only did InMobi-led in-app advertising campaigns capture five awards, but InMobi was awarded the coveted Technology Enabler of the Year Award as well. At the event, which took place on Tuesday, February 10 at Five Palm Jumeirah Dubai, InMobi captured the following awards: Gold - Promotion - RAK Foodie App (RAKBank) Gold - Location Based Services or Targeting - RAK Foodie App (RAKBank) Silver - Location Based Services or Targeting - Etisalat Waselgo (Etisalat) Silver - Lead Generation/Direct Response/Conversions - Etisalat Waselgo (Etisalat) Silver - Product/Services launch - Etisalat Waselgo (Etisalat) Industry Award - Technology Enabler of the Year “These awards are testament to the hard work and expertise of our teams to bring these amazing campaigns to life,” says Andy Powell, Commercial Director, EMEA for InMobi. “A huge thank you to our partners who made this possible: UM Worldwide MENA, RAKBANK, Initiative and Etisalat.” “This is yet another fantastic example of stellar collaboration, spanning across multiple geographies and timezones - one of the many things I love about InMobi!” says Manoshi Bhattacharjee, InMobi’s Head of Telco, Travel and BFSI - META. “Also excited to note that these were our first-ever awards for Telco and

Posted on February 17, 2020
By Matt Kaplan

05

February

What To Expect from InMobi Exchange in 2020: InMobi Exchange CAB Next Steps

On Tuesday, January 21 at The InterContinental Hotel in San Francisco, we gathered together dozens of the brightest minds in the programmatic world for our first ever InMobi Exchange Customer Advisory Board. Through discussion and debate, we were able to get a firm grasp on where the industry is headed, and determine what our key demand-side and supply-side partners want from us in the future. Last year, InMobi Exchange grew on the back of our strong efforts around transparency, our unparalleled audiences and brand demand. We scaled our exchange multi-fold using cloud native technologies alongside smart trafficking systems to optimize supply and demand matching. What about 2020? Here are our major areas of focus for InMobi Exchange this year, as part of our goal of doubling our Exchange business in 2020: Continuing to prioritize mobile app monetization Strong focus on scaling in-app header bidding with a goal to move towards a clean first-price marketplace Improving identity and measurement to convince more marquee brands to embrace mobile Helping brands and publishers scale in the CTV world More effectively connecting demand/DSPs with the right supply In particular, here are the five core areas we will be focusing on based on the feedback and inputs we received:1) Working to Solve Identity and Measurement Challenges During this CAB session, we as a group identified a number of core issues around measurement and identity today: Many brands and DSPs are heavily dependent on the walled gardens and

Posted on February 05, 2020
By Team InMobi

06

May

Event Diary: MAU 2019

Mobile Apps Unlocked, the premier event for all things mobile apps and user acquisition, just wrapped up its 2019 iteration with two days of learning, insights and fun at the MGM Grand in Las Vegas. Just like last year, MAU did not disappoint in 2019! Here’s a small sample of what we saw, learned and ate at the MGM Grand on May 1-2:InMobi is Fully Committed to Driving Real Connections In the worlds of ad tech and martech, it’s easy sometimes to get caught in the weeds, focusing on technical specs and features. This is all fine and good, but what’s the foundation of everything marketers and advertisers do and care about? That’s right: real, live people like you and me. Here at InMobi, we are committed to Driving Real Connections. We partner with brands to help them identify, understand and reach their consumers. We were excited to chat with everyone at MAU on how InMobi can help them drive real connections and improve their business.There’s a Lot of Excitement Around Our New DSP At MAU, we provided the first sneak peek of our brand new demand-side platform (DSP) to app marketers! InMobi’s new DSP platform is the industry’s first to measure success in the only metric that truly matters: ROI. With the launch of InMobi’s DSP, we are focused on delivering true performance measured in metrics that matter – ROI. This approach

Posted on May 06, 2019
By Matt Kaplan

08

October

Event Diary: Advertising Week New York 2018

This year, we were thrilled to again attend Advertising Week New York. This year, instead of being in multiple places in the heart of Times Square, the event took place in one central location: at a movie theater on the Upper West Side. We had a great time, meeting with senior industry leaders and learning from the best and brightest in the advertising space. Didn’t have a chance to make it this year? Here’s what you missed.Tuesday Early Afternoon: Why Mobile In-App Advertising is a Whole New WorldOn Tuesday afternoon, Anne Frisbie, InMobi’s SVP of Global Programmatic and North America, took the stage to chat about all things mobile in-app advertising. Her talk centered around how younger audiences can’t be reached by more traditional avenues like television, and how lessons learned from in-app environments will be applicable across the wide range of connected devices now coming online. She also discussed what marketers need to know in order to see the best results from in-app advertising.Immediately following her presentation, Anne sat down with Rebecca Zulch, Senior Manager of Integrated Investment at UM New York to discuss her approach to programmatic advertising and what UM’s clients need from in-app environments. Here are two memorable quotes from their discussion:“Would be great to see ads.txt for in-app. Once we get the app stores to buy-in and adopt ads.txt, we expect to see a decrease

Posted on October 08, 2018
By Matt Kaplan

18

September

Top Highlights of DMEXCO 2018

Last week was DMEXCO 2018, one of the premier mobile marketing and advertising conferences for EMEA (Europe, the Middle East and Africa) and the rest of the world. Trends and discussions coming out of DMEXCO often highlight the major trends in all things mobile for the next 12 months, and we were excited to be in the thick of the action again this year. Curious where the industry is headed? Here are our top highlights, trends and takeaways from this year’s conference.1) Greater Focus on Programmatic Programmatic buying through open exchanges and private marketplaces (PMPs) is on the rise worldwide, and that’s especially the case in EMEA. The automation and greater efficiency of programmatic is dramatically improving and streamlining in-app advertising throughout the region. To help support this growth and further push programmatic advertising in EMEA, we announced our launch of the InMobi Exchange in the region right before DMEXCO. The InMobi Exchange allows us to meet the rising demand of in-app programmatic advertising, and provide more premium mobile ad experiences in EMEA. Right now, different countries in EMEA are at different stages of programmatic adoption. Western Europe has, by and large, embraced it, while others have been relatively slower to frequently utilize programmatic buying. But, in the future, expect the majority of ad buying in EMEA to be programmatic heavy.2) Programmatic is Changing Customer Expectations As programmatic grows in popularity throughout EMEA, it’s changing customer expectations around in-app

Posted on September 18, 2018
By Matt Kaplan

11

September

Event Diary: InMobi | AppsFlyer Mobile Soirée Bengaluru - The Future of Growth Marketing

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from the “InMobi | AppsFlyer Mobile Soirée,” an event organized by InMobi in partnership with mobile measurement partner - AppsFlyer. The Mobile Soirée is a unique platform for marketers to share, network and unwind - in a casual setting with a very close-knit audience. Bringing together the best of latest trends and insights in the mobile industry and a much needed prescription of craft cocktails, the Mobile Soirée is the perfect platform to strike a chord with peers and leaders from the mobile marketing community. Having received a great response to our earlier editions in Chicago and New York in partnership with measurement partners Integral Ad Sciences and MOAT respectively, we decided to bring the party to Bengaluru. Partnering with AppsFlyer, a leading mobile measurement partner, InMobi organised an evening of craft cocktails, tasty snacks and insightful conversation at one of the hallmark venues in Bengaluru - UB City. The Soirée was witness to a one-of-a-kind discussion called the Soirée Ad Lib. The Soirée Ad Lib is a forum that enables fluid conversation amongst brilliant marketing minds without any barriers between the speakers and the audience. The session involved a highly engaging and interactive conversation

Posted on September 11, 2018
By Rajesh Pantina

05

September

Event Diary - The Fifth Elephant 2018: Neural Field-aware Factorization Machines in Mobile Advertising

InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at our recent visit to one of India’s top business schools - the Indian Institute of Management in Bangalore, where we addressed students of the Big Data and Analytics Certificate Programme. In this edition of the event diary, we cover our presence at the famed data science conference - Fifth Elephant 2018. Anthill Inside+Fifth Elephant is one of India’s most renowned data science conferences and this year, the conference was held at the Bangalore NIMHANS Convention center. The conference delves in the areas of Natural Language Processing (NLP), Reinforced Learning (RL), Deep Learning (DL) and Big data. The conference aims to bridge the gap between research in these areas and their usage/application in the industry. With the recent advancements in hardware efficiency, a lot the data-science research ideas are now successfully being ported to reality for specific use cases. We at InMobi are also trying to bridge the same gap with newer deep learning models for a bunch of problems in the mobile advertising and marketing domain. At Anthill Inside, The Fifth Elephant’s adjunct event, we presented one such model: Neural Field aware Factorization Machine (NFFM). The NFFM is a model that predicts user behaviour such as install rate, video

Posted on September 05, 2018
By Team InMobi

16

August

What to Look Forward to at DMEXCO 2018

DMEXCO is one of the biggest marketing events of the year, drawing crowds from across Europe and across the world to Cologne to learn, socialize and push the industry forward. We’re excited to be exhibiting this year! If you’re attending, we’d love to see you there! Go to go.inmobi.net/dmexco-2018 if you’re interested in scheduling a meeting with us. Still on the fence about heading to Cologne for DMEXCO? Here are four key reasons why we think you should make the trip this year: 1) We’ll be Making a Big Announcement On the eve of DMEXCO, we’ll be making a big announcement. What will we be announcing then? You just need to wait to find out. 2) Meet with Top In-App Experts Interested in learning more about InMobi, what we offer and how we can help? Be sure to stop by our booth - A038 in Hall 6 - to chat with one of our experts and get the inside scoop. If you want a more intimate conversation, schedule a one-on-one chat with an InMobi team member. Drop us a line at go.inmobi.net/dmexco-2018 and then someone will be in touch! 3) Come say Hi and Schmooze with Peers before DMEXCO If you’re in town early, then come stop by at our Happy Hour we’re hosting the night before DMEXCO. If you’re interested in RSVPing for our Happy Hour, be sure

Posted on August 16, 2018
By Matt Kaplan

01

August

The Future of Advertising and Machine Learning – Audience Targeting, Reach, and More

In a recent interview with TechEmergence Avi Patchava, Vice-President of Data Sciences and Machine Learning at InMobi, explains how machine learning plays a role in appropriately matching advertising requests to the right audience at scale, whether on mobile, desktop or different devices and media. Patchava paints a robust picture of what this technology will look like moving forward and how it will change the game for marketers and advertisers, especially with the emphasis on data and machine learning. You can listen to the interview below: (3:00) Can you give an idea in nontechnical terms of how machine learning plays a role in the bulk of operations of your business? Avi Patchava: A big part of an advertising network is understanding where the opportunities lay for advertisers. To help advertisers and publishers alike achieve their objectives in a high-frequency marketplace, advertising technology (adtech) companies such as InMobi have to match the right advertiser with the right sites for both to achieve their KPIs (key performance indicators). To do that, the company determines the value of a single ad request and decides which specific profile or audience will complete the CTA. Because ad requests often total more than 10 billion daily, quick decision making is imperative, a skill brought by a machine learning system. The ad is then run through a bidding mechanism, helping the advertiser to ultimately achieve their KPI. This process happens potentially millions of times in every given advertiser campaign for

Posted on August 01, 2018
By Team InMobi

24

July

Top 4 Lessons from TUNE Postback 2018

We recently got back from Postback, the annual mobile marketing and advertising conference mobile measurement leader TUNE throws in Seattle. This was not the first time we attended, but yet again it was an amazing conference filled with impactful conversation and deep insights from industry leaders.While there was a lot going on, here are our top four lessons from Postback 2018:1) Brands will Increasingly Reach Target Audiences through OTT devices/Smart TVs in the FutureAccording to eMarketer, over 10 percent of all people in the world will use an over-the-top video service (think Netflix, Hulu, etc.) in 2018, and the global OTT market is set to rise 24 percent this year. And, more than 168 million Americans already have a web-connected TV, although this number is sure to rise even higher in the coming months and years too.As consumers begin to spend more time viewing video and content through these channels, it behooves brands, advertisers and publishers to think more deeply about how these channels work and how they can go about leveraging them optimally. The changing state of video viewership thanks to OTT video and connected television sets was a major talking point throughout the conference.2) User Expectations are Changing RapidlyAs the mobile space has grown and matured, old ad tactics and legacy approaches to app UX no longer cut it. The rising consumer demands now placed on advertisers and publishers was a major talking point during the Monetizing the Fridge panel

Posted on July 24, 2018
By Matt Kaplan

24

May

6 Things We Learned About Mobile Engagement at InMobi and Leanplum’s Mobile Movers & Shakers

As mobile devices and apps occupy more of our time, how do you as a brand effectively reach the right people in all instances? How do you find, attract and retain customers through mobile channels?To find out, we recently co-hosted a panel with Leanplum featuring IMVU and SmartNews at The Sequoia in San Francisco. It was a fun and insightful event, bringing together some of the brightest minds in the mobile advertising and marketing space. Here are our top six takeaways from the event:1) Use data wisely to support user engagementLomit Patel, VP of Growth at IMVU and one of the evening’s featured speakers, defines mobile CRM as the “hooks” that ensure people are actually engaged and interested in your product and service. The data you have should help you better understand your customers and what they care about. In addition, extensive A/B testing allows you to fine tune your data and gain an ever deeper understanding of your customer base.2) Don’t let acquisition distract from retentionMany marketers can get really bogged down in user growth, focusing heavily on acquisition. But what good is that if all the people you acquire aren’t using your app? It was sobering to hear that only around one in four people open an app more than once, and just two percent of everyone who downloads an app will still be using it 90 days later.3) Be smart about casting a

Posted on May 24, 2018
By Matt Kaplan

08

May

5 Reasons why you can’t miss Impressions 2018 this summer!

Last year, we had organised Impressions - our first flagship summit for CXOs and senior decision makers in the mobile marketing and advertising space in Jakarta, Indonesia. We are bringing Impressions to India this year. And leading up to the event, here are the top 5 reasons why you can’t miss Impressions this summer!#1 Master Mobile-first MarketingAs smartphones become the primary screen for consumers, mobile is no longer just a part of the marketing strategy. MOBILE IS THE STRATEGY. If you are a marketing decision maker in your organisation, Impressions is your platform to understand and master mobile-first marketing. Request for your invite by clicking here. #2 Learn from Industry ExpertsImpressions brings the most influential minds in mobile, marketing and media in India under one roof. Hear from leaders across brands, agencies and technology companies about the role of mobile in today’s marketing mix and their secret sauce of maximising ROI. The who’s who of digital marketing will be there, so should you!#3 Decode the latest trendsBe witness to the latest insights on the top trends in mobile marketing. Deep-dive into the most pressing topics such as data, trust and programmatic in the mobile marketing landscape, and how to make the most of your investment on mobile. #4 Indelible Impressions!Impressions 2017 in Jakarta had some unforgettable moments - be it the InMobi experience zone to interact with the most innovative Ad Tech products from InMobi, a robot to emcee the

Posted on May 08, 2018
By Team InMobi

30

April

Highlights of MAU 2018

Phew! We just about recovered from a week in Las Vegas for MAU 2018 and have come back full of great ideas and inspired learning. As always, MAU did not disappoint. Here’s a small sample of what we saw, learned and ate at the MGM Grand on April 25-26:Raymund Bautista and a panel of industry experts set the facts straight on fraudA highlight session of the two-day conference was in a panel on Combating Fraud in 2018 with our very own Raymund Bautista, our Head of Strategic Partnerships, joined by experts from Smule, PLAYSTUDIOS, Digital Turbine and moderated by GSN Games. The panel covered the state of affairs today and discussed how all ecosystem players can help play a part in reducing and fighting fraud. Raymund’s main takeaway? Collaboration is key. "Put your data sets together to get that complete holistic view of what fraud is," he said. Great conversations with advertisers and publishersAs one of the biggest mobile marketing events of the year, MAU gave us an opportunity to chat one-on-one with both advertisers and publishers across the industry to discuss their unique needs and challenges. These conversations gave us a lot to think about and we’ll be continuing them throughout the year.InMobi’s MAU party hosted in the MGM SkyLOFT InMobi hosted a cocktail party at the MGM Grand SkyLOFT Suites (Fact: it was Barbara Streisand’s suite!) after the main events of the first

Posted on April 30, 2018
By Matt Kaplan

22

March

InMobi InDecode Bengaluru 2018 - Maximising ROI on Mobile

InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from the InMobi InDecode workshop held on “Maximising ROI on Mobile” in Bengaluru, India.India has become the second largest app downloads market in the world, and continues to have a huge growth potential. However, increasing fraudulent installs and user uninstalls are major impediments to Maximising ROI on Mobile. The Bengaluru edition of InMobi InDecode hosted growth marketing leaders who intended to build an advanced understanding of ad fraud and in-app remarketing. Kicking off the event, Vasuta Agarwal, VP & GM at India, introduced the audience to the top trends shaping growth marketing in 2018 and the biggest challenges faced by advertisers. Other speakers for the day included Prajwal B S from InMobi, Anand Bhaskaran from BigBasket, Mahip Dwivedi from Flipkart, Abhiruchi Bhushan from Myntra and Raghav Singhal from PhonePe. The Fallacy of Downstream MetricsWith an estimated loss of $350 million being accounted to mobile ad fraud, it was time to address the elephant in the room. Prajwal B S, Director - Product, took an absorbing session on the various types of fraud, the dilapidated state of the anti-fraud crusade and the advanced techniques advertisers should adopt to #FightFraud. 85% of all fraud happens way upstream in the ad lifecycle - before the

Posted on March 22, 2018
By Rajesh Pantina

22

March

Event Diary - WPP Stream 2018

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights from the WPP Stream conference 2018.Stream, the much-anticipated 3-day WPP conference, was held between the 28th February and the 3rd of March in the scenic pink city of Jaipur. What set Stream apart from other conferences was its agenda, or more precisely, its lack of an agenda. Hosted by Scott Spirit, Chief Strategy Officer, WPP and CVL Srinivas, Country Manager - India, WPP Stream brought together the brightest minds across technology, marketing and innovation under one roof.The event was set to offer participants relief from the typical conference format with rigid agendas and limited scope for meaningful conversations. Instead, Stream offered participants the chance to connect, discuss and debate with their peers across industriesVasuta Agarwal, GM and VP - India, and Nikhil Kumar, Head - Brand Strategy and Solutions, attended the unconference of the year on behalf of team InMobi. They participated in a series of free-flowing discussions across the conference where topics ranged from what makes millennials tick to the seemingly omnipresent topic of our times - cryptocurrency. That’s not all, Vasuta and Nikhil also went on to hold their own discussions catering to both the analytical and creative lines of thought. Vasuta hosted a compelling discussion on envisioning

Posted on March 22, 2018
By Sreeshna Sreekishan

08

March

Event Diary - Ashton Media Programmatic Summit 2018

InMobi recently participated in the Ashton Media Programmatic Summit, where we were the proud sponsors of the post-event networking drinks. Additionally, Jayesh Easwaramony - SVP & MD - Asia Pacific, Middle East and Africa participated in panel discussion along with Anna Stoyanova, VP, Head of Product - Australia & New Zealand at Essence, Amelia Ward, Head of Digital at PHD Sydney, and Aurelian Thuaud Trading Desk Manager at REA Group, to discuss how to make sense of mobile programmatic and what the 3A’s of mobile programmatic were. Here’s an overview:To start off the discussion, the panelists all agreed that it’s apparent to marketers around the world that mobile is where the audience is. The target audiences that brands have been chasing since the inception of advertising have chosen mobile as the primary screen for entertainment. Users today are definitely mobile-first and their ‘down time’ usage is a great opportunity for brands to engage in a meaningful conversation with potential consumers. This is because they are in the best frame of mind to receive engaging content during their down time. And when it comes to marketers, mobile can easily become the unique, unifying component to enables them to go offline to online, on account of the rich data signals that mobile provides, especially on location and user behavior.Despite the clear advantage, however, all panelists thought that marketers in Australia are not yet mobile-first; they lag behind in the

Posted on March 08, 2018
By Team InMobi

07

February

Event Diary - Unilever Content Day: Thailand

Late in January, Unilever Thailand and Mindshare invited all their partners in the country to participate in one of their flagship events- Unilever Content Day. The aim of the event was to get Unilever partners to showcase their latest innovations in advertising and technology. InMobi was an active participant in this event, with an interactive booth that attracted a lot of interest from the audience.Poised to be a key market in the South East Asia region, Thailand is seeing mobile explode like never before. Mobile ad spend in the country is all set to increase by 48% to reach $249 million in 2018, and is predicted to constitute over 54% of total digital ad spend* - making mobile a key focus area in the market.As a global mobile-first and mobile-only advertising platform, the experts at InMobi showcased the importance of mobile video and how to do it right at the event, garnering active engagement from media planners and buyers from across various product categories such as hair care, skin care, home care, ice cream and food products.With the audience showing great interest in InMobi’s creative solutions, Unilever Content Day- Bangkok ensured that 2018 began with a bang for InMobi in Thailand!*Source: IAB

Posted on February 07, 2018
By Aswini Bommakanti

01

February

Webinar - The Ultimate Survival Kit for Mobile Marketers in 2018

Starting off the year on a high note, InMobi recently conducted a webinar in association with the Mobile Marketing Association (MMA). With digital spending having officially surpassed TV spend, the stage is set for 2018 to be the biggest year yet for digital in general, with mobile advertising playing the hero.However, with mobile growing at a blinding pace, it can be challenging for global marketers to keep up and know what to expect from the coming year. So, in order, to help marketers plan their mobile strategy more effectively, Jayesh Easwaramony, SVP & GM - Asia Pacific, Middle East and Africa- InMobi presented “The Ultimate Survival Kit for Mobile Marketers in 2018”.Moderated by Rohit Dadwal of MMA, the webinar touched upon a plethora of topics including the mobile marketer’s hierarchy of needs, key areas of mobile investment for 2018, APAC industry challenges and highlights, success stories and what it means to build the third front of mobile advertising. With hundreds of registrations, Jayesh was peppered with interesting questions from the highly engaged audience. To ensure that the event was interactive, the audience was also asked to answer a series of live polls during the course of the webinar.After helping the audience understand how they could solve and lay to rest the marketing problems of last year in order to focus on 2018, Jayesh concluded the event with a self-assessment toolkit that helped marketers understand their readiness for transformative change and growth

Posted on February 01, 2018
By Aswini Bommakanti

24

January

Event Diary - Casual Connect USA 2018

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from Casual Connect 2018, an event organized by the Casual Gaming Association where over 2,000 leaders from top mobile gaming industry gathered for three days of learning and networking at the Disneyland Hotel in Anaheim, CA. InMobi was thrilled to return to this year’s Casual Connect USA and join some of the best and brightest in the mobile gaming industry. This year’s event was hosted at the Disneyland Hotel in Anaheim, California which proved to be a perfect setting to discuss all things casual gaming. This event was a special one for us in that Casual Connect happened the week after we made our exciting announcement regarding InMobi’s acquisition of AerServ. If the timing of the event wasn’t perfect enough, the AerServ office is located in Irvine, CA which is just a few miles away from Anaheim. This allowed us to work closely with our new AerServ colleagues, many of which we were meeting for the very first time! The booth design promoted the new joint offering and everyone was a huge fan of the free socks we distributed, with a tag that read “InMobi + AerServ: A Perfect Pair.” One of the highlights of the conference was certainly

Posted on January 24, 2018
By JR Cordray

03

January

Event Diary - Harbolnas 2017: Enabling mobile commerce in Indonesia

InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at our recent participation in Harbolnas, a series of events organized by top e-commerce players in Indonesia.Hari Belanja Online Nasional, commonly known as Harbolnas, is the largest online shopping festival held in Indonesia. Organized annually on Doubles Day (12.12) by a group of leading e-commerce players including Lazada, Zalora and Berrybenka, the event has only grown in magnitude with each passing year.InMobi was the official Ad Tech partner in the 6th year of this landmark event of Harbolnas 2017. The initiative comprised of 4 successive events where partners were invited to come together, and share their thoughts and observations on the trends shaping the mobile commerce industry in Indonesia. InMobi shared top insights gained from its network and best practices on how marketers could make the most of mobile marketing during Harbolnas.Harbolnas 2017 presented advertisers with the unique opportunity of leveraging InMobi’s expertise in supporting mobile shopping festivals across the globe including Black Friday and Cyber Monday in the USA and the Great Online Shopping Festival in India. Partnering with InMobi also meant access to its world-class video and mobile CRM platforms. With the ability to reach over 90 million users, InMobi helped e-tailers reach online shoppers across top apps in Indonesia.As the official

Posted on January 03, 2018
By Rajesh Pantina

04

December

Event Diary: E4M South Conclave 2017

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from the E4M South Conclave 2017. On Friday, December 1, InMobi participated in a first-of-its-kind event designed to draw the best in media and marketing in South India - the Exchange4Media South Conclave. Held in the heart of Bangalore, the event saw enthusiastic attendance from leading players in the advertising and marketing industries, who were all looking to share insights and learn more about “Making brands purposeful”.The grand finale of the event saw Vasuta Agarwal, VP&GM - InMobi India in conversation with Lenovo’s Rahul Agarwal, CEO & MD - Lenovo India. Discussing how to infuse brand purpose into both internal and external communication, Vasuta and Rahul kept the audience highly interested. The two leaders shared thoughts on how consumer behavior and customer expectations have evolved since the advent of mobile.“How much easier or harder has it become for brands to continue engaging with rapidly changing consumer behavior ?” and “What role has mobile played in this journey to drive deeper engagement ?” were a few of the topics that saw intense discussion . With wit and good humor becoming a unifying pattern in the discussion , Vasuta and Rahul drew ample laughter and high engagement from the audience.

Posted on December 04, 2017
By Aswini Bommakanti

28

October

Event Diary: Mobile Marketing Association India Forum 2017

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from the Mobile Marketing Association India Forum 2017.It’s no secret that India is fast becoming a mobile-first country. With a sizable chunk of the populace using mobile as their first point of internet access, marketers across the country are placing big bets on the channel.And one of the most highly anticipated mobile events in India is the Mobile Marketing Association (MMA) Forum. Held at the Leela Ambience, Gurugram, in late October 2017, the MMA Forum saw some of the best mobile marketing minds in India come together. As a gold partner of the event, InMobi made its presence felt in multiple ways.The day began with InMobi’s Vasuta Agarwal, VP & GM - India conducting a bespoke mobile workshop for one of the leading beverage brands in India. She interacted with a select group of 30 brand managers and kept the audience highly engaged while updating them about the latest trends in mobile, in India. Demonstrating examples of how to marketers can leverage the best that mobile has to offer, Vasuta took the audience through multiple sample campaign ideas that were tailored to their brand, an initiative that drew even more interest from the gathering.While the workshop was in

Posted on October 28, 2017
By Aswini Bommakanti

15

December

Event Diary - Data Hack Summit 2017: The Need to Rethink Deep Learning

InMobi regularly hosts, participates in and contributes to a series of events, meet-ups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “Data Hack Summit 2017,” an event organized by Analytics Vidhya in Bangalore, India. In this edition of the InMobi event diary, we cover our presence at the Analytics Vidhya-hosted event “Data Hack Summit 2017.” Aimed at bringing together the finest data scientists across India and the globe, the Data Hack Summit covered the latest trends in analytics, machine learning (ML) and artificial intelligence (AI).As the ‘AI’ and ‘ML’ buzzwords make their way into corporate boardrooms, data scientists at the conference were busy delving into the real science behind the hype. InMobi was part of one such session on “The need to rethink Deep Learning.” The session was focused on discussing the current applications across industries, the challenges in getting impact, and the evolution of deep learning as a tool in the data scientist’s armoury.The Need to Re-think Deep LearningAvi Patchava, VP, Machine Learning and Artificial Intelligence, India at InMobi was part of the panel discussion on “The need to rethink Deep Learning.” Moderated by Kunal Jain, Founder & CEO of Analytics Vidhya, the panel also featured an eclectic mix of other researchers and practitioners - including Dr. Kirk Borne, Principal Data Scientist at Booz Allen Hamilton, Dr. Srinivasan

Posted on December 15, 2017
By Avinash Patchava

13

December

Event Diary - GE TechNEXT 2017: Delivering a Digital Transformation

InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “TechNEXT,” an event organized by GE research at their offices in Bangalore, India. In this edition of the InMobi event diary, we cover our presence at the GE Research hosted event “TechNEXT.” TechNEXT is a forum at GE that familiarizes a deep technologist audience with what’s next and what’s cool in technology by bringing them face to face with industry leaders and their insights. InMobi was among the few invited to participate in GE’s inaugural TechNEXT event. The panel aimed to unravel the process of building a digital DNA through the age of digital-industrial transformation by leveraging Artificial Intelligence & data insights in particular.Delivering a Digital transformationAvi Patchava, VP, Machine Learning and Artificial Intelligence, at InMobi was part of the panel discussion that was moderated by Vinay Jammu, Technology Leader for Physical-Digital Analytics at GE Global research, and featured Dr. Shankar Venkatagiri - Associate Professor at Indian Institute of Management Bangalore - and Sameer Dhanrajani - Chief Strategy Officer at Fractal Analytics. Digital transformation - Setting Up for SuccessThe panel noted that a digital transformation is a narrowly focused initiative around one or two technologies that can deliver the most value for the business given

Posted on December 13, 2017
By Avinash Patchava

05

December

Event Diary: InMobi InDecode - Decoding Mobile Fraud Jakarta 2017

InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from the InMobi InDecode workshop held on “Decoding Mobile Fraud” in Jakarta, Indonesia.While marketers are aware of the threat that ad fraud poses, building an advanced understanding of fraud and PREVENTING it, is quite the road less taken. Decoding Mobile fraud aimed to help advertisers understand the evolving nature of mobile ad fraud, safeguard and protect valuable budgets, and more importantly, be the guiding light for marketers to ASK THE RIGHT QUESTIONS!Presenting insights from InMobi’s research on fraud were Krishnendu Majumdar, SVP & Global Head, Products - Performance Advertising and Praveen Rajaretnam, Product Marketing Manager at InMobi. Following it up, Rishi Bedi, Head - Performance Advertising, APAC hosted Haikal Bekti Anggoro, Head, Online Marketing at Lazada, Indonesia for a fireside chat on the role of advertisers and the future of the anti-fraud crusade.Advancements in Mobile = Advancements in Ad FraudAs mobile technology evolves to create value for advertisers with advanced targeting capabilities, high customization and precise measurement, the mobile ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud. The fraudsters of yore have evolved to be able to mimic post-install user behavior than merely simulate click-behavior. App-install campaigns are largely affected by

Posted on December 05, 2017
By Rajesh Pantina

10

November

Unilever Content Day - Vietnam: Event Diary

Recently, InMobi, supported by Moblaze, participated in a Content Day that was jointly hosted by Mindshare Vietnam and Unilever Vietnam. The event took place at Unilever Vietnam’s Homebase in Ho Chi Minh City and saw the coming together of the best content and technology partners in the country, with over 150 people attending this full day event.InMobi’s interactive booth that exhibited cutting-edge creative and targeting solutions including facial recognition, location solutions, rich media formats and the entire array of mobile video ad formats was a big draw at the event, attracting visitors who were keen to know more about the latest innovations in mobile ad tech.As per a recent study, 77% Vietnamese watch videos on their smartphones making it the number 1 market in SEA for video, with almost a third (36%) watching them daily.* Vietnam is home to 90 million people with half of them owning a smartphone, a strong indication of the huge untapped potential of the market.And to showcase the power of mobile ads in developing mobile-first markets, InMobi created a highly immersive experience for visitors; a set of mobile devices were preloaded with ‘The Cube’ ,a showcase of InMobi’s most creative work in the region. Several award-winning case studies from SEA were also presented. Visitors took special interest in Unilever campaigns that InMobi delivered in the region.To keep the fun going, all visitors were given fidget spinners to take home - a gift that

Posted on November 10, 2017
By Aswini Bommakanti

28

September

Event Diary - Cypher 2017: Breakthrough Opportunities for Artificial Intelligence in AdTech

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “Cypher 2017” an event organized by Analytics India Magazine in Bangalore, India InMobi was excited to attend the Cypher Analytics 2017 conference in Bangalore. There has been a visibly growing data science and machine learning ecosystem in Bangalore, which Analytics India Magazine and the Cypher conference have played an important role in developing. We wanted to share our personal stories and perspectives on the future of this thrilling frontier.Rajiv Bhat, SVP, Data science, InMobi and myself, Avi Patchava - leading InMobi’s Data Science and AI strategy based here in Bangalore, spoke on the future of Artificial Intelligence and AdTech.Our belief is that AdTech - which has already been playing a major role in the development of artificial intelligence technologies driven by major tech giants - has growing potential to catalyze the growth of AI systems. This is primarily due to five reasons:The growing volume of data with more and more connected smartphones globally, and the consequent diversity of data fields;The large and capable engineering teams already present in AdTech - highly critical for operationalising AI systems to be productive;Ability to attract top data science talent;Ability to run rapid test-learn experiments in a fast-paced environment

Posted on September 28, 2017
By Avinash Patchava

11

September

Event Diary: InMobi Impressions 2017

On the 22nd of August, the brightest marketing minds across Indonesia came together under one roof at Impressions 2017, InMobi’s flagship mobile advertising conference, held in Jakarta, Indonesia. The day-long event saw CXOs, agency heads, marketers and technology experts discuss and reimagine the future of a mobile-first Indonesia, 2020.The event was witness to an industry-first, CXO-exclusive Mobile Ad Lib session. Hosted by Arun Pattabhiraman, Vice President & Global Head of Marketing at InMobi, Mobile Ad Lib was a free flowing, interactive panel where the audience and speakers merged. The session saw key opinion leaders from organizations such as McKinsey, Nielsen, Mindshare, Unilever and BBM, come together and share their insights. The topics of discussion included the transformation of the Indonesian landscape with the advent of mobile, the evolution of consumer behaviour, and the growth which the nation’s mobile advertising ecosystem has been enjoying. The leaders were joined by a digital artist, who helped visualize the conversations in real time, adding a fascinating element to the setting.The event showcased a curated collection of InMobi’s award-winning creative ads and case studies at the Experience Zone. At this zone, guests could interact first-hand with InMobi’s ads, helping them experience the endless possibilities that only the medium of mobile can offer. The zone included some of the most popular and award winning ads that InMobi had created in the past year, featuring the innovative use of cutting-edge technologies such as face

Posted on September 11, 2017
By Team InMobi

29

June

The Brand Marketer’s Guide To Mobile Video Viewability

InMobi recently teamed up with the Mobile Marketing Association (MMA) to host a webinar titled "The Brand Marketer’s Guide to Mobile Video Viewability". Facilitated by Jayesh Easwaramony and Vinay Uttamchandani of InMobi and moderated by Rohit Dadwal of MMA, the webinar drew hundreds of interested registrants from across the world, 57% of whom cited the lack of global standards and independent measurement as the biggest industry challenge affecting mobile video viewability today. hbspt.cta.load(2714195, 'd9b3fae8-4861-45a0-b056-6e9469b648e7', {}); While Jayesh touched upon the global mobile trends and challenges with mobile video, Vinay went on to do a deep dive into what mobile video viewability really means. The engaging and anecdotal conversation between the two facilitators drew active participation from the audience, with questions pouring in about how to identify the right partners to work with, how interactivity influences viewability and much more. In addition to answering these questions, Jayesh and Vinay also gave the audience a few tips on how to think about mobile video viewability: Include in-app video in your media mix to maximize your video opportunity Adopt the VAST video standard in order to future-proof your investment Invest in third-party measurement in order to ensure brand safety With the issue of mobile video viewability being the most hotly-debated one in the advertising industry, what are you doing to ensure that users are able to see and engage with your

Posted on June 29, 2017
By Aswini Bommakanti

28

June

Event Diary - IAB Mobile Symposium

InMobi regularly participates in and contributes to a series of events, meetups, and webinars across the globe, sharing best practices with partners and thought leaders. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from InMobi’s participation in the 2017 IAB Mobile Symposium, where InMobi was the premier sponsor. Industry leaders and executives from the ecosystem came together to address how publishers and marketers should be building out their mobile strategies, measuring efficacy, and ensuring their mobile campaigns integrate well with the consumer experience. The sessions and town halls provided glimpses of the tools that modern marketers are utilizing to succeed in today’s mobile world. hbspt.cta.load(2714195, '28d99608-64b2-4fd4-98c2-3cb7dd6d3060', {}); InMobi was proud to be the premier sponsor of this year's IAB Mobile Symposium. Amongst those who attended included leading agency holding groups, DSP partners and leaders from the mobile app marketing space. The intention was to discuss the latest trends in mobile and engage in a frank discussion on the path forward in mobile. InMobi kicked off the first town hall of the day moderated by Anne Frisbie, Senior Vice President, Global Brand and Programmatic at InMobi and Chris Kuist, Senior Vice President of Research and Impact at IAB. InMobi’s Anne Frisbie delivered an insightful speech about the need to improve industry standards. She also spoke about the increased

Posted on June 28, 2017
By Joel Kirk

20

June

Event Diary: Zee Melt Conference 2017

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from the Zee Melt Conference, India’s biggest festival for disruptive marketing and communications. hbspt.cta.load(2714195, '28d99608-64b2-4fd4-98c2-3cb7dd6d3060', {}); The end of May saw a passionate group of InMobians in Mumbai, India for the annual MELT conference - a two-day showcase of the best creativity and innovation in marketing and communications. With 4 interactive sessions spread over the two days of the conference, InMobi joined a host of other marketing leaders in driving awareness about the hottest marketing trends, especially in mobile advertising. Arun Pattabhiraman, Vasuta Agarwal, Sahil Mathur and Shantesh Gogi of InMobi led sessions on mobile video, ad fraud and mobile creative innovation respectively. Here’s a brief overview. Doing Mobile Video Right Speaker: Arun Pattabhiraman, VP & Global Head of Marketing The morning of day 1 saw Arun Pattabhiraman taking the stage to educate the audience about the importance of doing mobile video right. With outdated and desktop-based ad technology being prevalent in the mobile advertising industry today, mobile video ads load slowly and buffer endlessly, leading to a poor end-consumer experience and ineffective media for advertisers. With proven results from the InMobi network, Arun was able to drive

Posted on June 20, 2017
By Aswini Bommakanti

20

June

Event Diary - InMobi Australia Hosts a Mobile Programmatic Event

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from the InMobi-hosted event titled “Programmatic Trading in the Mobile World”. InMobi, in partnership with Rubicon, recently hosted an event in our Sydney office to discuss programmatic trading in the real world. As part of the event, we invited 5 industry leading speakers to share their rich and diverse experience with the audience. From insightful research to impactful measurement, the speakers touched upon a broad range of topics that kept the audience deeply engaged. hbspt.cta.load(2714195, '28d99608-64b2-4fd4-98c2-3cb7dd6d3060', {}); Here’s a quick video of the event! As one attendee said, “What a fantastic evening at the Mobile Programmatic event in Sydney. We were privileged to have 5 industry leading speakers that delivered whole-heartedly on the promise of providing insight on the multiple functions of mobile advertising and how these work together, challenging the current status quo and opening up conversations to define the path to better programmatically-driven advertising, with a key focus on user experiences and data''. Here’s a brief look at the key takeaways from each speaker: Stuart Bartram, InMobi Our very own Stuart Bartram took the stage to unveil InMobi’s specially curated mobile audiences available on

Posted on June 20, 2017
By Aswini Bommakanti

19

June

Event Diary: K-Start 2017 - Let the Games Begin!

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “K-Start: Let the Games Begin” an event organized by Kalaari Capital in Bangalore, India. In this edition of the InMobi event diary, we cover our presence at the Kalaari Capital-hosted event “K-Start: Let the Games Begin.” As playground for a discussion on the disruption in mobile gaming and where the Indian gaming industry is headed, the event aimed to provide indie game developers and startups access to workshops, networking sessions and guest lectures. The Indian gaming ecosystem is likely to become the 3rd largest app economy riding on increased penetration of smartphones, reliable and fast internet connectivity, as well as enablement of micropayments. With over 250 startups in the indie gaming realm, there is headroom for disruption and enormous growth. Mobile Monetization: Keep The $$ Flowing Navin Madhavan, Head - Business Development and Strategic Partnerships, India at InMobi was the designated moderator for the first panel of the day on mobile monetization. The panelists included Manish Agarwal from Nazara Technologies, Rohit Bhat from 99 Games and Vaibhav Gupta from Octro Inc. The panel talked about the trends that are shaping mobile gaming in India. Jio and demonetization are catalyzing gaming adoption in IndiaThe panelists commented on the changing psyche and habits of

Posted on June 19, 2017
By Rajesh Pantina

07

June

Event Diary - InMobi Video Soiree NYC 2017

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from InMobi’s inaugural video soiree with Moat, an event series organized by InMobi where industry leaders come together to learn about the hottest issues in mobile and enjoy networking opportunities over customized craft cocktails at Apotheke in New York. hbspt.cta.load(2714195, '28d99608-64b2-4fd4-98c2-3cb7dd6d3060', {}); InMobi proudly kicked off its Video Soiree event series with Moat as the first official partner of this year’s New York event on May 10th, 2017. Amongst those who attended included leading agency holding groups, DSP partners and leaders in the mobile app marketing space, to discuss the latest trends and metrics in mobile viewability today. We were excited to hear from Moat’s Aaron Lombardi in regards to quality mobile metrics which marketers need to consider while evaluating their mobile ad spend.These parameters such as In-view time, AVOC- Audible and visible on completion, IVT- invalid traffic, video quality now constitute a new standard in industry measurement called the Moat Video score. InMobi’s Anne Frisbie delivered an insightful speech addressing the need to improve industry standards and highlighting InMobi's approach to Doing Mobile Video Right. Anne talked about the importance of brands

Posted on June 07, 2017
By Joel Kirk

17

May

Event Diary - MAU Vegas 2017

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from MAU Vegas 2017, an event organized by Grow.co where over 1,000 leaders from top mobile brands gathered for two full days of learning and networking at the Hard Rock Hotel & Casino in Las Vegas. InMobi was proud to be an official partner of this year’s MAU Vegas event, organized by Grow.co, joining many of the world’s top minds in the mobile app marketing space to discuss the latest trends and technologies in the market today. The InMobi team had a blast talking to various attendees at our InMobi booth during the Meet & Greet Happy Hour event on Day One of the two-day conference, including many existing customers and partners. Most people who came to the booth were curious to hear more about InMobi’s User Acquisition and Remarketing solutions for performance advertising and also our solutions for publishers to monetize their app with the suite of InMobi Video Ads. However, ALL the people who visited the booth seemed interested in entering for a chance to win a free Nintendo Switch! The evening of the second and final day of the conference, InMobi co-sponsored the MAU Vegas 2017 Official After-Party to support Women in Wireless, a non-profit organization dedicated

Posted on May 17, 2017
By JR Cordray

17

April

Event Diary: Primetime Spots on Primary Screens

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “Primetime Sports on Primary Screens”, an event organized by WPP Stream Indonesia.WPP, Stream Indonesia, is one of the world's leading technology conferences that brings together 200 leaders to discuss and debate what sets Indonesia apart, why the conditions are so attractive for brand-building, and what the future holds for one of the world’s most rapidly advancing economies.InMobi’s Indonesia team had the opportunity to share our findings on mobile becoming a primary screen of choice, the rise of mobile video advertising, and best practices for creating mobile-first video ads. Here were the 4 key takeaways from the discussion:1. TV is slowly becoming obsoleteThe rise of video streaming players such as Netflix and Hotstar is changing the way people, especially millennials, are consuming video content. By empowering users to consume content on their own time in their own way, video streaming is slowly making TV redundant.2. Mobile is becoming the new TVIn Indonesia, one of the top 5 uses of smartphones is watching videos. Additionally, online video streaming, mainly accessed by millennials, contributes the biggest portion of mobile data usage.It is clear mobile devices are fast becoming the first screens of choice for millennials - mobile’s always-on capability

Posted on April 17, 2017
By Team InMobi

03

April

Event Diary: How to make it big as a game developer in India

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from an InMobi hosted webinar on “How to make it big as a game developer in India,” where we were joined by Nextwave Multimedia, India’s most awarded app developer. India has emerged as one of the top 5 mobile gaming markets in the world with gaming apps accounting for a major share of the app downloads across the country in 2016. Despite commanding a large user base of highly engrossed gamers, monetization still remains a challenge for game developers. But, with the right monetization strategy and an in-depth understanding of in-app advertising, gaming apps can grab a share of the ever growing pie of app publisher revenues in India. In a fireside chat with P R Rajendran (Raj), CEO of Nextwave Multimedia, we discussed the major trends in Gaming App Monetization in 2017 and delved into: Building the right monetization strategy Unlocking revenues with Video and other in-app ad placements Leveraging learnings from global game developers Hosting the session was Navin Madhavan, Head of Business Development and Strategic Partnerships in India. With a brief introduction of Nextwave Multimedia’s foray into mobile gaming and their journey to the top of the app store rankings with World Cricket Championship, Raj touched upon the

Posted on April 03, 2017
By Team InMobi

24

March

Event Diary: Winning the Mobile Moments

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “Winning the Mobile Moments,” an event organized by TUNE on the eve of ad:tech in New Delhi, India. Ad:Tech is undoubtedly amongst the biggest events that the Indian advertising ecosystem looks forward to every year. On the eve of ad:tech, TUNE, a leading mobile tracking and measurement platform, organized an interesting evening, titled Winning the Mobile Moments. The evening brought together the best in the mobile industry in India to share insights on leveraging data and to highlight the latest trends for winning every mobile moment. Vasuta Agarwal from InMobi joined a few other esteemed panelists - Arun Jayaraman from BigBasket, Daman Soni from Mobikwik, Sarchana from Wadi and Anant Patel from MakeMyTrip - to discuss and debate on ‘How to be mobile best.’ Below are the 3 big talking points from the panel discussion: Understanding mobile moments Mobile is an integral part of people’s daily lives and is creating various opportunities for businesses to engage their users with mobile moments. A mobile moment can be defined as delivering the right product/ service when the user needs it the most. For instance, frequent travellers can be prompted with a cab booking offer right when they step

Posted on March 24, 2017
By Team InMobi

07

December

WPP Stream and The Cost of Trust in Advertising

I was one of the lucky few to attend WPP's invitation-only "Un-conference," Stream that took place in Ojai CA between November 16 th and 19th, 2016. Hosted by Sir Martin Sorrell and Yossi Vardi, the event attracted the best and brightest minds in advertising. Having traveled all the way from Bengaluru, India unsure of what to expect from an "un-conference," I was intrigued. Among the participating luminaries were Sheryl Sandberg from Facebook, Imran Khan from SnapChat, Ben Silbermann from Pinterest, Adam Bain from Twitter, and Anne Wojcicki from 23andMe. Brand attendees included Nestle, Diageo, Nike, Bank of America, Unilever, and more. The event was unique not just for the attendee-initiated discussion topics but also for additional activities such as yoga, meditation and a cooking contest in addition to offbeat activities such as powerpoint karaoke and VR tech garden. Added to this, an unexpected drop in temperatures prompted the purchase of Mexican ponchos readily procured by the resourceful organizers, resulting in a colorful gathering of attendees indeed! Used to the more temperate climate of India, I promptly donned a poncho, grateful for its warmth! The discussions at Stream covered a spectrum of thought-provoking topics such as Artificial Intelligence, Parenting in the Digital Age, Why Hillary lost the Election, The Future of the Advertising Agency and Corporate Transparency. One prevalent theme was the importance of trust in advertising and the changing definition of what that means. How do brand advertisers trust that each of

Posted on December 07, 2016
By Naveen Tewari

27

April

Game Developers: Know What You Bring to the Table Before You Start Looking to Get Published

Game Developers Conference 2016 took place recently in San Francisco, and boy was it a great one! InMobi hosted and moderated a panel with some of the top gaming publishers in the world, including Michael McHale, General Manager of Glu Games, Henry Lowenfels, VP of Biz Dev at Scopely, and Amit Khanduja, CEO of Reliance Games.The panelists represented some of the largest publishers in the industry, while the majority of the audience was made up of indie developers and representatives from smaller studios. They were all there to gain tips and insights into the one big question: “What does it take to get chosen by the greatest gaming publishers?” Since there’s more and more consolidation in gaming, the industry is getting competitive and sometimes smaller guys need help. Finding the right publisher, and conversely, finding the right developer to work with is much like the dating game: there’s always a bit of give and take, but you have to know what you’re looking for in order for the relationship to work.The resounding takeaway is that each game and developer is evaluated on a case by case basis. There is no one-size-fits-all daily active user (DAU) threshold, popular genre, or magic retention number etc. All publishers agreed that it’s a combination of moving parts that will help create the overall picture of success. While this might be unfortunate for some of you to hear, don’t

Posted on April 27, 2016
By Kelly McGrath

14

April

AskMeAnything with 1Button Studios

InMobi recently hosted an Ask Me Anything (AMA) session with 1Button co-founder Thomas Castel. 1Button is the creator of many popular iOS games including the iconic Mr. Jump. Most recently, 1Button's Mr. Jump and Super Sharp were named the"App Store Best of 2015". The AMA brought together experienced and aspiring app developers, and game fans. For those who missed it, here are the hIghlights: On Building Games Successful game concepts sometimes occur naturally, but a lot of brainstorming happens for the others. . @mob_app_review Sometimes it comes naturally (Bicolor) and sometimes we have to brainstorm a lot and iterate (Super Sharp) #Ask1BAnything — 1Button (@1ButtonStudio) March 23, 2016 Start with a prototype and iterate. Know that you will have to kill prototypes, but keep them handy - some can surprise you by coming back and succeeding. . @eurekaashanti We start with a prototype and it is good enough we iterate #Ask1BAnything — 1Button (@1ButtonStudio) March 23, 2016 . @GameYep We brainstorm a lot and yes, we have killed a lot of prototypes. But sometimes an old prototype can become a real game years later — 1Button (@1ButtonStudio) March 23, 2016 Focus on the interactions first. Graphics come later.@AMAmediaStudio I'd say that we focus on the interaction. The prototype must feel great regarding the interactions. Graphics come later— 1Button (@1ButtonStudio) March 23, 2016 Biggest challenge next to conceptualizing the game is naming the game! (who would’ve thought?) .@mob_app_review Finding the name of our games... (True story) #Ask

Posted on April 14, 2016
By Sujoy Golan

03

June

We Love Developers Too!

We're meeting indie developers from around the world. Come talk to us about how we can help you address your problems. We recently hosted a bunch of events- from our I/O viewing party in San Francisco to our Arctic Evening roadshows in the Nordics. We’ve also presented at Nordic Game Conference in Malmo, Casual Connect Asia in Singapore and Arctic ‘15 in Helsinki. Here are some highlights and also links to our upcoming events. Hope we can meet you soon! Photos from inDecode developer meetup in SF, Google I/O viewing breakfast and I/O 2015 Meat & Greet Clicks from our roadshows in Stockholm, Copenhagen and Helsinki in association with Arctic Startup Photos from our inDecode developer event at Korea Highlights from the inDecode meetup at our Bangalore officeInMobi inDecode Developer Meetup from InMobi on Vimeo. Photos from Nordic Game Conference and Arctic ‘15 ***Register for our upcoming events:Bangalore: Using Analytics In Gaming - June 6thSan Francisco:Apple WWDC 2015 Keynote Viewing Breakfast - June 8thImprove Your App Store Ranking Without A Marketing Budget - June 16thHow Top Apps Use Social In Ways Most Of Us Haven’t Even Thought Of - June 22nd***Visit indecode.inmobi.com or tweet to us @InMobi

Posted on June 03, 2015
By Sohan Maheshwar

11

March

Ad Club NY Leaders Have Their Say On The Most Important Mobile Trends This Year

Last week, the world of mobile was on show at Mobile World Congress in Barcelona. For a timely trend watch, the AD Club reached out to leaders and members for their views on the most important mobile trends in 2015. InMobi’s Head of Marketing in North America, Rick Jones ( @rickjonestweets) talked about the significant changes we can expect to see in mobile viewing behaviour and consumer engagement. "We will undoubtedly see amazing new mobile capabilities introduced in 2015, but the bigger trends may be how mobile viewing behavior and using mobile devices as a portal for just about everything continue to change how consumers engage with the world. As advertisers, we will find that mobile native advertising – where the ad fits in naturally with the form and function of the surrounding user experience – becomes more standard and measurably increases engagement with our campaigns. And as native mobile becomes increasingly available for both direct as well as programmatic buys, marketers are likely to consider experimenting more broadly with this evolving ad format thus helping it to develop even faster.” Advertisers must also keep an eye on snack-able mobile content, payments, performance, privacy, UX, and interconnectivity, as these trends are slated to hit every marketer's agenda in the coming months. Check out everyone’s views on this important topic here.

Posted on March 11, 2015
By Ramya Rajan

23

February

GDC 2015 Beckons!

It’s official. InMobi or at least the marketing team at InMobi is suffering from a serious case of GDC Fever. Several of us can be found furiously pacing the hallways muttering about to-dos and setting up hourly update calls well into the night. We’re counting down days to the Game Developers Conference aka GDC 2015! Dubbed as "The Gaming Event" of the year, GDC usually sets the tone and agenda for all things gaming and this year is expected to be no different. Here’s the line up from InMobi – Our very own Piyush Shah takes center stage and will speak on the topic of the ‘Yin and Yang of Mobile Monetization.’ Piyush is a great presenter and the talk will leave attendees brimming with strategies to improve game monetization without compromising on user experience.At GDC 2015 expect to hear more details around Appographic targeting , a disruptive, proprietary audience-targeting technology that takes an ‘app-first’ view of the mobile consumer. It attracts new users to your game by knowing what users are looking for in the games they actually play.Stop by at Booth #2315, and we promise to lavish you with a lot of attention. We’re available to discuss All Things Monetization including high-value ad formats like rewarded video, interstitials and playable ads – and ask about our GUARANTEED $25eCPM program for rewarded video!Gear up for the Party Zone! We will hold an hourly drawing for the InMobi drinking

Posted on February 23, 2015
By Kaavya Kasturirangan

03

November

​Meet us at Slush 2014

A few weeks ago, we were in Helsinki, Copenhagen and Stockholm, where some of you attended the developer hangouts we conducted. We met a lot of cool people and had a lot of conversations: (InMobi Hangouts at Helsinki and Stockholm) (InMobi with Toni Fingeroos and the Fingersoft Team)It was indeed a fun and fruitful trip, so much so that we’ve been looking for reasons to come back, and the reasons are many. We’re back to Helsinki for Slush 2014, the event that is one of its kind. There will be a host of activities going on with InMobi’s Piyush Shah (VP of Products at InMobi) speaking at the event. Piyush’s talk at Slush will elaborate on how Game Developers can now take more informed decisions when it comes to monetization as well as discovering new users. Gaming is one cool medium that helps us understand human emotions. More importantly, in real-time, it opens up that small window of opportunity to deliver a key message and fulfil that emotional need. The experience of beautiful ads delivered with precise knowledge about the user ultimately results in securing users with a higher LTV (Lifetime Value). We have multiple people across teams from InMobi attending the event, so do make sure you meet us there. Schedule a meeting with us if you’re attending and we’d be glad to chat.So make the most of the event, and make

Posted on November 03, 2014
By Chetan Raghav

08

October

InMobian For Life - Launch of InMobi Alumni Network

It's time to renew old friendships, establish new ones and expand our network.We are excited to announce the launch of the InMobi Alumni Network on LinkedIn. The InMobi Alumni Network (IAN) is a community of current and past InMobians, across the globe. This forum is just one of the many initiatives planned to keep the InMobi spirit alive, share exciting news about the company, stay in touch with past employees, seek referrals and simply network. Employees and ex-InMobians can request to join the InMobi Alumni Network (IAN) by clicking here. Let's stay in touch!

Posted on October 08, 2014
By Kevin Freitas

15

September

Meet Paul Thind at GamesBeat #askPaulThind

InMobi is excited to have Paul Thind join us to head up our gaming business portfolio!Paul comes from Spil Games where he scouted the best IP and content from third party mobile game developers and publishers. Previously he served as CEO of Triggerspot Inc., an online and mobile games consultancy where he advised clients including Kongregate, 20thCentury Fox, Worldwide Games, Disney, Gaia Online, IGG and Traplight Games. Thind was also COO of Outspark and US CEO of Habbo Hotel.Paul says he’s stoked to be at InMobi and is looking forward to leveraging his experience with the games, entertainment and digital media business for more than 20 years. He is particularly passionate about helping newer developers monetize their games, since that is how he believes the gaming industry will level the playing field.Got questions for Paul? or want to tap into his mobile expertise? Meet him at GamesBeat 2014 in San Francisco this week, Tweet your questions with the hashtag #askPaulThind or write to him at Paul.thind@inmobi.com.

Posted on September 15, 2014
By Team InMobi

17

July

India’s Union Budget encourages the culture of risk-taking among start-ups

The Indian Start-Up Ecosystem received a major boost with the new government announcing its clear intent to encourage risk-taking among entrepreneurs. In his maiden Finance Budget, Union Minister Arun Jaitley announced a slew of reforms that includes a Rs 10,000 crore Venture Capital Fund for start-ups. This augurs well for several product start-ups, which can now look up to the government playing the role of a catalyst. The intent of the government is for start-ups to use this seed money and attract further capital.More importantly, the Indian Union Budget went a step ahead to provide further cushioning to start-ups by identifying the need for a proper bankruptcy framework to be defined. This is a welcome note for entrepreneurs. It creates an environment to not only access seed capital and look to attract more investors, but also have clarity on exit options in the event of a failure.I have always believed that India needs to create a clear framework to encourage more start-ups and product companies to emerge. They are going to redefine our value proposition immensely besides contributing directly to our economy. For this to happen, the culture of accepting failures and encouraging start-ups to innovate and succeed is critical. I believe this Union Budget clearly showcases the government’s intent to enable entrepreneurs in this regard.It was equally heartening to see the focus on fueling top talent to this start-up ecosystem. Finance Minister Arun Jaitley said that

Posted on July 17, 2014
By Raghavendra Ramesh

26

June

What’s Native Got To Do With It? A Town Hall Conversation At IAB’s Advertising Technology Marketplace

70% of marketers still don't know what it is, but according to projections, native advertising will account for nearly $3 billion in spend by the end of this year. This is a powerful statistic, and one that we explored in depth at the IAB’s Advertising Technology Marketplace in New York. Titled 'What’s Native Got to do With It?', the town hall discussion was moderated by Kaylie Smith, Rubicon Project’s Head of Seller Cloud, and the IAB’s Director of Industry Initiatives, Carl Kalapesi. It was great to experience the excitement around native advertising with the buyers and sellers in the room who participated. It was clear that both see the value in these emerging ad units. One of the key themes that was explored during the discussion was the question around the exact definition of native ads. Is it custom content, relevant ads, advertorials, in-feed, units that have the look and feel of an app, etc.? While the IAB published a playbook to provide greater clarity on this subject, I’m excited that InMobi and Rubicon Project are working with the IAB and the OpenRTB Forum to develop standardization in order to drive native adoption. Kaylie echoed the sentiment that was on everybody’s mind ‘How does native scale in the programmatic world?’. InMobi has been obsessing about this for quite some time now and we believe we have taken the right steps to tackle this challenge. We

Posted on June 26, 2014
By Kayla Wilson

28

April

スマートフォンアプリジャム(SPAJAM2014)の応募が開始!

スマートフォンアプリのコンテスト、スマートフォンアプリジャム(SPAJAM2014)の応募が開始されました。東京国際スマートフォンアプリアワードが、今年からスマートフォンアプリジャム(SPAJAM)という名称に変わり、更にパワーアップして戻ってきました。SPAJAM 2014では、ハッカソン形式の競技を通して、才能ある若手開発者に交流の場を提供し、世界を変える新しい才能の発掘と育成を目指します。今年は実行委員長を、ガンホー・オンライン・エンターテイメント株式会社の森下社長が努め、また、インモビもスポンサーとして、世界へ飛び出して行く新しい才能を応援していきたいと思っています。そして、そのSPAJAM 2014もいよいよ応募を開始!応募はハッカソン部門と企画部門とあり、6月の予選または地方予選を勝ち抜いたチームが、7月に2泊3日で行われる本選ジャムで競います。企画部門は、「2020年のアプリ」をテーマに、近未来の社会を想定してその時代に求められる未来志向のアプリ企画を募集。ハッカソン部門は、一般書類選考と地方予選から10チームが選ばれ、本選のハッカソンにて競う事になります。優勝賞品にはシリコンバレースペシャルツアーをはじめ、豪華賞品が用意されています。まずは、SPAJAMの予選へエントリーして、チャンスを掴んでください。SPAJAMと応募については下記公式サイトをご覧ください。スマートフォンアプリジャム(SPAJAM)2014公式サイトhttp://www.spajam.jp/スマートフォンアプリジャム(SPAJAM)2014 ツイッターhttps://twitter.com/spajamインモビでも、SPAJAMの状況、またアプリ開発者向けの最新情報をFacebookページで紹介していきますので、ぜひフォローしてください。https://www.facebook.com/InMobiJapan

Posted on April 28, 2014
By Tetsuo Kaji

02

April

Using Mobile Shopping Behavior to Design Exceptional Ad Performance

Each year the Advertising Research Foundation (ARF) organizes Re:Think, a 3-day conference that gathers the best and brightest minds in advertising, marketing and research. Attendees have the opportunity to hear inspiring talks from industry leaders and experts who have helped shape the research and marketing landscape of today. Attendees can also gain valuable insight from a number of specialized tracks, which covered a range of interesting topics. This year, InMobi was selected to present our insights surrounding mobile shopping behaviors and ad performance. Our presentation “Using Mobile Shopping Behavior to Design Exceptional Ad Performance” discussed:How consumers are using mobile media in every day lifeHow mobile fits in with other channels throughout the path to purchaseHow creative can impact the overall success of a campaignFor this particular discussion, we looked at American auto purchase intenders on mobile. We discussed how mobile users who are shopping for vehicles use their mobile devices to help them shop. We used insights from both our Mobile Media Consumption and Vertical Insights research series and highlights from Land Rover’s mobile rich media campaign case study. Key insights from our presentation include:Mobile use is everywhere and anywhere, and mobile devices are the most personalized devices in our lives. Mobile creatives need to be designed with both the unique capabilities of mobile devices in mind, as well as the personal tastes of mobile users.Mobile is the preferred media channel for auto information consumption,

Posted on April 02, 2014
By Emily Basileo

19

March

Oculus, Goat Simulator And Other Fun Stuff at GDC on Day 01

My watch must still be on Asia time since there is no way I could have spent 11 hours and 25 minutes at the Game Developers Conference in San Francisco!The expo began with a bang and witnessed the who’s who of the gaming industry arrive in the Bay Area for the 16th edition of the GDC. The distinct flavour of Day0 and Day 1 seems to be “immersive environments” especially with Sony’s big announcement on Project Morpheus. The attention-grabber on Day 1 of the expo was clearly the Oculus Virtual Reality stall. There seemed to be a perpetual queue to try the headset on. I tried it on for size and left really impressed!The indie game contingent at the GDC has been quite strong. We saw multiple indie gamers debuting games that were truly unique in design, mechanics and music. These ranged from the very complex h4ck3r Server Challenge II to the downright bizarre and fun Goat Simulator.The Independent Games Festival (IGF) awarded “Papers, Please”, a masterful independent game, the prestigious Best Downloadable Game award this year. If you haven’t played it already, you have truly missed something cool. Day 1 of the expo also showcased familiar faces in the gaming industry such as Steam, Unreal, Crytek as they all unveiled cutting-edge gaming technology. Mozilla had a booth displaying their Mozilla OS as well.The InMobi booth had a steady stream of visitors and generated such a

Posted on March 19, 2014
By Sohan Maheshwar

18

March

Day 0 at GDC Expo - The Excitement is Palpable

We are counting down the hours to Game Developers Conference aka GDC 2014 and the excitement is palpable! In preparation for tomorrow and mostly just to get a sneak peek, we went down to the Moscone Center in San Francisco and took a look at all the booths that were being setup before "The Gaming Event" of the Year!Everyone from Crytek, nvidia, ARM and Unreal to Microsoft, Steam, Sony and Intel is making an appearance at this year’s edition of GDC.InMobi too has a super booth where we will be giving away several copies of Apponomics - The Insider's Guide to a Billion Dollar App Business. If you’re in the area, do visit us at Stall #211 at the Moscone Center and you might just win yourself a free copy of this book!While there are many interesting booths to swing by, do NOT miss the Video Game History Museum which this time has a Nintendo showcase. Satisfy your retro gaming cravings with this slice of history.Comic books, board games and souvenirs are also freely available for purchase in the expo.Many big studios have promised massive announcements in the days to come. We were just happy that we got to see a game 3-D printer in operation!Do check our blog for a recap of the day’s events at GDC. Also, follow us on twitter.com/inmobi for live updates. Stay tuned!

Posted on March 18, 2014
By Sohan Maheshwar

17

March

What Developers Can Learn from My Mobile Game Addiction

My name is Emily, and I’m addicted to mobile gaming. What started as an innocent time killer rapidly spiraled into an insatiable obsession. I found myself actually making time to play games, crafting creative ways to extend gameplay when I ran out of lives, begging friends I hadn’t seen since high school for special game boosters, and at times, spending real money on intangible in-game purchases. Even so, I never realized the extent of my addiction until I compared my gaming habits to those of other mobile gamers in the U.S.InMobi conducted a study of American mobile gamers to identify game segmentation trends and analyze game consumer thought and behavior. According to this study, I am an archetype of what our newly released Mobile Gaming Playbook dubs the “ever-gamer,” a gamer who plays everywhere, all the time, across multiple genres. In fact, our research indicates that not only do traditional mid-core gamers frequent game apps and play long game sessions, but casual gamers also play games multiple times per day and for long periods of time. According to our study:60% of American mobile gamers play mobile games multiple times per dayAmerican mobile gamers average 31 minutes per game sessionIn addition to game segmentation and consumer analysis, our playbook provides insight on how developers can utilize gamer metrics to construct successful app acquisition and monetization strategies in the U.S. market. Download our Mobile Gaming Playbook now to

Posted on March 17, 2014
By Emily Basileo

28

February

Notes From Barcelona

It’s the start of a new year and I personally love kicking things off with our splash at the crazy, action-packed Mobile World Congress. It was clearly our biggest one ever, in terms of the number of products we launched leading up to the show, the number of successful meetings and the noise we created.Very excited that we headed into MWC riding a wave of successful product launches. We started the year by launching our Native Ads platform. Having on-boarded a bunch of premium publishers and global app developers across the East and West (high five team!), I am amazed yet again how the platform simplifies the experience of showing ad units that are seamlessly a part of an app’s core look and feel. And the platform accomplishes this, at a very large scale, without compromising on simplicity. This was followed by our Video Ads launch that garnered us rave reviews and is being lapped up equally by our brand and developer customers. The teams have done a phenomenal job in up leveling the conversation around video ads by creating some stellar “advanced formats” that are great rut-busters. Finally, at MWC, we also announced two more products. The first one, our new Episodic Learning platform, that has been conceptualized for brand customers who may be struggling with consumer targeting. While advertisers are used to developing campaigns for personas, InMobi is going to force them to think differently

Posted on February 28, 2014
By Piyush Shah

07

February

Going to Mobile World Congress, Barcelona - Third year in a Row

We are very excited to be going to Barcelona, third year in a row, to the largest gathering of mobile professionals. With the phenomenal growth and success of InMobi, every year has meant a bigger presence for us and this year is no different.  http://www.inmobi.com/mwc On the heels of our highly disruptive  Native Ads announcement, we are launching three more exciting new products at Mobile World Congress. Stay tuned for more! We are also looking forward to meeting customers. We are turning up with a complete contingent of InMobi execs and experts available to meet clients and prospects, share our point of view and learn from them. There will also be on offer a series of informal talks on hot industry topics and an opportunity to meet the experts and discuss the latest in the mobile advertising space. Check out the schedule and make sure you stop by. Monday, February 24 11:00 - 11:45 AM Book Launch: "Apponomics, The Insider's Guide to a Billion Dollar App Business" Peggy Anne Salz, Naveen Tewari 12:00 - 12:30 PM So what's the big deal about RTB - An InMobi Perspective Krishnendu Majumdar 2:30 - 3:00 PM Bang on Target: Advanced Targeting Techniques to drive more installs for your apps Abhishek Bapna 3:30 - 4:00 PM Manage your audience, not your inventory Krishnendu Majumdar 4:30 - 5:15 PM Apponomics: Getting Smart about Customer Lifetime Value Peggy Anne Salz, Krishnendu Majumdar Tuesday, February 25 11:00 - 11:30 AM Building Consumer Life-Maps and Profiles through Episodic

Posted on February 07, 2014
By Shrikant Latkar

19

November

InMobi杨娟女士当选中国无线营销联盟(MMA中国)市场教育委员会秘书长

中国无线营销联盟2013会员大会于11月18日下午在上海明天万豪酒店顺利召开。会上对MMA中国各个委员会在过去一年的工作进行了回顾,并由现场出席的71家会员单位投票选举产生了新一届的董事会。 MMA中国过去一年在各个委员会的推动下,先后推出四大移动广告标准白皮书, 建立了智囊讲师团,完成了多场专业移动营销培训的课程,联手业界领先的广告网络平台、第三方调研机构以及品牌客户推动移动广告标准的制定,受到会员单位以 及广大移动领域专家们的正面肯定。今天的选举同时也产生了 4个委员会的正副会长。 InMobi中国区总经理杨娟女士,本次代表InMobi当选MMA中国市场教育委员会会长,将与新当选的副会长-邑智中国CEO张垒一起,携手MMA中国会员单位,共同推动未来两年MMA中国市场教育委员会的工作,服务MMA中国的会员单位并推动中国无线营销事业发展。

Posted on November 19, 2013
By Kevin Wang

28

October

InMobi goes to GMIC: Day 2

We rolled into Moscone Center Stage C like an anticipatory entourage in support of Ryan Merket, Director of Product at InMobi. Merket commenced the m-Marketing track with the perfect start, an opening keynote followed by a Q&A on Native Ads, The Future of Monetization. “Good morning. I know it’s early, but I’m about to blow your mind,” Ryan began as he introduced the company’s three new products: Custom Ads, AppGalleries and the Native Ads Platform. “Native advertising is non-obtrusive, contextual and places the user experience first,” Ryan explained as he showed illustrative examples of how the ads work with the platform, not outside of it. “Native ads show a 50% increase in click-through rates.” According to Ryan’s expertise, native advertisements are the future of mobile advertising. If you’re interested in beta testing native ads with, email Ryan at ryan@inmobi.com. Ryan also introduced the relaunch of AppGalleries. He explained the platform as a “customizable mini app store.” It takes less than 10 minutes to set-up and starts monetizing the mobile site or app from day one! AppGalleries was originally a product of MMTG Labs, which InMobi acquired in 2012. “We decided to get acquired because we would have had to build an ad network from scratch to support what we wanted to do, and it was hard to articulate this vision to VCs to garner the resources we needed,” Ryan told TechCrunch in a recent interview.

Posted on October 28, 2013
By Mackensie Smith

23

October

InMobi goes to GMIC Silicon Valley: Day 1

The InMobi team arrived at Moscone South, right down 4th Street from our San Francisco office, bright and early to get going at the Global Mobile Internet Conference, Silicon Valley’s largest mobile conference and expo. The lines wrapped and winded about the lobby with a diverse crowd ready to come together for the sake of pushing mobile technology forward through shared knowledge.Bright white and blue, the InMobi booth gleamed with clean design as the expo floor opened. Our swag bags were snatched up in no time and friendly InMobi experts answered inquiries on monetization, user acquisition and our recently released ad formats for developers.Mike Cohen, VP and General Manager of Performance and Programmatic Advertising, started off the InMobi speaking sessions at the Global Game Stars stage for the panel, Are Social Platforms Changing the World of User Acquisition? He joined fellow leaders from industry-changing companies such as Storm8,PlayFirst, Fiksu and Glu Mobile. Chris James, of Steel Media Ltd., expertly hosted the panel as speaking points wrapped their way around the panel on how performance-based companies acquire quality users.“The conversation has really shifted to Lifetime Value (LTV),” said Cohen. He also mentioned that we have approximately 700 million users on our network that we can leverage to optimize LTV.The crowd then drifted on to brave more of the bustling expo floor and break for lunch. After more coffee was consumed and phones were recharged GMIC logos

Posted on October 23, 2013
By Mackensie Smith

02

October

A First-Timer’s look at Advertising Week

Hello. My name is Kensie Smith and as a 2013 initiate into the InMobi family this was my first time representing (and attending) the infamous Advertising Week in NYC. Below are some thoughts and observations from a fairly objective (and InMobi-biased) perspective on the week. Advertising Week means different things to different people. So, feel free to share your own Advertising Week experience in the comments below. Let’s go! You never got anywhere by staying in one spot.Advertising Week 2013 Day 1 – Hello NYC, we’re ready for some fun The first day of a conference is always exciting. Attendees snatch badges eagerly, company reps tout their best and there’s a feeling of synergy that somehow, someway, you will all learn something by the end. The first day of the 10th Annual Advertising Week was no exception. InMobi hosted “Mobile Monday” with VP & GM, Global Supply, Anne Frisbie, prior to Naveen Tewari hosting a panel How Mobile is Turning Marketing on its Head featuring panelists from Universal McCann, Mars Chocolate US, Digitas and Furious Minds. It was then, perched on slippery packed and paralleled plastic chairs, we realized that we were midst the brightest of the bright. Mobile Monday progressed with Vice President and Managing Director of North America, Crid Yu, discussing growth of the industry in relation to other technologies with Mobile Advertising: Roadmap or Roaming. Meanwhile, Taimour Azizuddin, global insights and research manager, made sense of global insights

Posted on October 02, 2013
By Mackensie Smith

26

September

Join us at Apps World 2013!

Guest blog by Colette WestonFollowing our success at Köln’s DMEXCO show, the InMobi team will be heading to London’s Apps World where over 8000 attendees are to descend on two days of high level insight and discussion at Earls Court 2, on the 22nd to 23rd October.If you are in attendance make sure you see Imran Khan, Director of Business Development & Partner Management EMEA, at 2pm on the 23rd, speaking on a panel discussing “Monetisation as a Foundation for Developer Businesses”. Be sure to visit us at stand #325 to pick up one of our snazzy InMobi bags and towels!Check out the agenda at Apps World 2013 and see who else will be on the panel here.

Posted on September 26, 2013
By Claire Owen

18

October

[Event] Developer Seminar in Tokyo for global monetization

About 100 app developers and marketers gathered at the developer seminar in Tokyo last week, to learn about the latest trend and tips on global promotion and monetization for apps. The seminar (hosted by HatchUp Co,. Ltd.) was titled “Super seminar for App Developers - learn the latest trend in smartphone advertising and tips on global promotion and monetization,” with speakers from InMobi, Millenial Media, Google and United; and each speaker presented the latest trends, tips, data and stories behind the successful app promotions. After the seminar, the speakers and the developers exchanged opinions and their interest in oversea markets.The seminar program: InMobi: “Global trend in smartphone ad and the latest case studies” Millennial Media: “The latest trend and tips in monetization in USA” Google: “App Monetization – is ad monetization obsolete?” United (CocoPPa): “The path to 15 million download and the next step for further expansion"InMobi’s Yoshitaka Shinohara explains the 4 points of global monetization.InMobi “Global trend in smartphone ad and the latest case studies”Director of Business Development of InMobi Japan talked about the importance of delivering ads based on user segment, trying various ad formats including new formats such as native ads, and integrating mediation tool which enables multiple ad networks. He also mentioned the possibility of rich media brand ads on apps by audience targeting, which brings higher revenue.Millennial Media “The latest trend and tips in monetization in USA”Millenial Media focused on scaling revenue

Posted on October 18, 2013
By Tetsuo Kaji

21

September

InMobi invades NYC for the 10th Annual Advertising Week

A full week of learning, liveliness and advertising love New York City…home of Central Park, the Empire State Building, the Yankees, Broadway and one illustrious week. It’s a week of thought-leaders, campaign creators and technology-changers. It’s that time for the 10th Annual Advertising Week. Starting bright and early Monday, September 23, as the sun rises over that iconic skyline, sensational sessions will feature some of the brightest minds in advertising. Mobile Monday, our specialty, is all about how mobile can (and should) be incorporated into your advertising strategy from the very beginning. Launch yourself into Ad Week with InMobi Founder and CEO, Naveen Tewari. He will host a panel, How Mobile is Turning Marketing on its Head, of industry luminaries from Digitas and Universal McCann on how to utilize mobile to its true potential of delivering highly personalized advertising. Throughout the week you can learn from a host of InMobi magic makers. Question whether Mobile Advertising: Roadmap or Roaming with Vice President and Managing Director of North America, Crid Yu, and what Mobilizing Insights Around the World looks like with Taimour Azizuddin, global research & insights manager. InMobi General Manager & Product Head for Brand and Commerce, Preetham V V, joins a top notch line-up of panelists to explore, explain and dive deep into the data and analytics that drive performance and the bottom line in the AW Data Congress. Naveen Tewari takes the stage

Posted on September 21, 2013
By Shrikant Latkar

20

September

Dmexco 2013

Another fantastic year for InMobi at Europe's premier digital event, a BIG thank you to everyone who dropped by our booth. Here's a snapshot of the best bits! Looking forward to seeing you all again in 2014....

Posted on September 20, 2013
By Claire Owen

27

August

Gamescom 2013

And so gamescom is over and members of the games industry have dispersed across the globe once again. This was InMobi's first foray (as an exhibitor) into this giant of gaming events so now that the dust has settled it's time to re-cap on exactly what makes this gathering of gamers so special. Each Summer keen representatives from every facet of the gaming sector descend on Germany's fourth largest city. Dominated by the stunning gothic cathedral and the River Rhine, the city is an unlikely backdrop to Europe's largest gaming event. With over 340,000 attendees and 600 exhibitors from 88 countries, this year's event saw a phenomenal 23% leap in attendance numbers compared to 2012. Clearly InMobi's presence at the event provided a major pull (!) but the crowds were also seduced by the opportunity to preview  Microsoft and Sony's next generation consoles. Blue was most definitely the colour of the day at the InMobi booth, the team sported varying shades of navy, turquoise and every shade in-between whilst modelling the highly-coveted InMobi sporting accessory! As first-time exhibitors Team InMobi took the conference by storm experiencing the latest games as well as networking with new and old friends from the gaming community at our Mobile Mingle at the ber-chic Shepheard. Team InMobi are safely installed back at EMEA HQ now but we're happy to be looking at busy weeks ahead working with many of those we met at Gamescom - developing

Posted on August 27, 2013
By Claire Owen

30

July

Celebrating one year of driving revenue for the world's most popular cricket [sports] app

Cricbuzz, the world's most popular cricket app, celebrated a year of association with InMobi. 12 months ago, Cricbuzz selected InMobi as their exclusive partner for India, to help monetize their cricket app by the same name. The past 12 months has been a year of milestones - Cricbuzz achieved its first millionth download; the company maintained its leadership position in its space and InMobi scaled Cricbuzz revenue many times over. We celebrated one year of our association on the 18th of July at a restaurant in Bangalore, India. It was a fun evening with Pankaj, Managing Director and Piyush, Director Media Sales at Cricbuzz, with some great food and drinks. Pankaj had many words of praise for InMobi, and even called us the go-to partner for the Indian market "InMobi has been a fantastic partner for us, as we have scaled our app over the past 12 months. Right from integration to account management to payments process, it has been a great experience working with them. We look forward to a long association with InMobi". Cricbuzz has very aggressive targets for next 20 months leading into the next world cup where they are looking at a user base of at least a 100 million across their digital properties. Its going to be fun ride for InMobi, as we try and hit those milestones!

Posted on July 30, 2013
By Kartik Dalal

29

July

MMA CEO Summit 2013

For the last couple of years, the discussions at MMA have revolved around. This year indeed is the year of mobile. This time around it was all about how fast can mobile scale to help brands engage consumers. Last week, we hosted the MMA CEO summit in Park City, Utah. This was the 3rd year in a row, where InMobi was the founding sponsor of this exclusive gathering of brands and agencies executives. It was two days of great content that was shared with all attendees. Discussions revolved from how can agencies leverage their big data store to better engage consumers, to how brands are increasingly pushing the limits on leveraging mobile to interact with customers with apps and mobile web. InMobi Co-Founder Amit Gupta set the tone for Day 1 by talking about how user context is going to be the future of mobile advertising in the near term. John Costella, President Marketing and Innovation Dunkin Brands, Inc. discussed how mobile marketing is solving a critical customer problem for Dunkin Donuts. The most interesting session was perhaps Sephoras Johnna Marcus, Director of Mobile and Digital Store Marketing. It was incredible to understand how sophisticated Sephora is in their marketing tactics and how mobile first is an integral part of its core strategy. Nancy Lublin, CEO of dosomething.org was super inspiring around the topic of how her organization was increasingly leveraging smart phones to interact with teens. InMobi decided to

Posted on July 29, 2013
By Shrikant Latkar

16

May

Bringing the mobile world together: GMIC 2013

One needs to be present at the Global Mobile Internet Conference (GMIC) to appreciate how big the event is. GMIC 2013, held May 7-8, 2013 in Beijing saw more than 10,000 visitors thronging the event. The engaging VIP dinner on Monday, 6th May was a precursor of things to unfold during the event. With multiple tracks on all things mobile, it was interesting to see the who's who of the mobile Internet industry in China and elsewhere discuss and debate developments in the mobile Internet world. Naveen Tewari, Founder & CEO, InMobi, delivered the keynote address on the opening day, sharing his vision on the future of mobile advertising. Amit Gupta, VP Revenue and Operations, InMobi, presented key mobile internet trends and their impact on consumer behavior. According to research conducted by InMobi and Decision Fuel, mobile is the primary or only means of accessing the internet for 50% of mobile web users. This translates into a tremendous opportunity for advertisers to reach their target audience. Jessie Yang, GM InMobi China, shared key data on the mobile app phenomenon in the US and China and discussed how it could be leveraged for mobile marketing. An InMobi survey reveals that 37% of mobile web users in the US have made in-app purchases; the corresponding number for China is a staggering 46%. While these are great statistics for mobile app monetization, they also make the case for advertisers to leverage mobile and mobile apps as an effective marketing

Posted on May 16, 2013
By Bikash Chowdhury

25

April

London Developer Party

Last night, Wednesday 24th April, saw London Grace Bar welcome some of the biggest names from the mobile app developer ecosystem through its doors for the first ever InMobi Developer Party. With 200 industry pros in attendance, the night provided the perfect platform for developers to network discuss new business ideas over a few drinks and a bite to eat. The event proved to be a particularly special event for Somo designer Dan Sherratt, who took home the coveted prize of a Marmalade license and a brand spanking new iPad Mini for his winning app idea, which is aimed at helping users avoid getting into sticky situations on a night out.   The idea for the app was based around constantly making mistakes during a night, so by letting the app know which bad decisions youve made on a night out with a series of key words, it will tell you that you are making a wrong decision. Quite simple but very effective, he explained.Commenting on how it felt to have won the Marmalade license, he added: "Its incredible; I cant actually believe it. Im really looking forward to pushing forward now and developing something" The lucky runner up, Andrew Smith of Spilt Milk Studio, also walked away with a superb array of InMobi & Marmalade swag, Andrew's idea, creatively named "Boss Bashing", was an inventive take on how to relieve angst towards your manager! Simply upload a picture of

Posted on April 25, 2013
By Claire Owen

10

December

Mobile Gaming in Taiwan : Transcending global barriers with InMobi

The 2012 Game App Developer Conference held last week in Taipei brought together over 250 attendees across mobile game developers, investors and other industry stakeholders to discuss some of the opportunities and challenges that the Taiwanese developer community faces. The Taiwanese digital gaming industry began to emerge in the early 1990s when personal computers gradually replaced television as the common platform on which games were played. The trend of online gaming continued into the early 2000 as online gaming became a craze amidst the Taiwanese youth. Today, with the proliferation of smartphones that offer greater mobility, Taiwan sees a burgeoning market for mobile games amidst newer segments of consumers including women, daily commuters and the elderly. While Multiplayer Online Role-Playing games have remained the most popular amidst Taiwanese gamers, the market is slowly opening up to all kinds of games with new segments of users emerging in this space. Taiwans greatest asset is its pool of high quality local talent that provides easy access to software developers, artists and game designers. Despite the availability of local talent and a robust demand for gaming apps, running a successful mobile gaming business in Taiwan comes with its share of challenges. In a market where the winner-takes-all, large cash rich game studios make it difficult for smaller game developers to survive, urging them to look outside the country to expand their business. However, the lack of cultural understanding of the west prevents several app developers in

Posted on December 10, 2012
By Arun Pattabhiraman

20

November

InMobi and Turkish Airlines present at MMA Forum, Istanbul

The Mobile Marketing Association has been promoting mobile as an indispensable marketing channel since it was founded twelve years ago, and the EMEA leg of the 2012 MMA Forum series was held Nov 14th-15th at the Four Seasons, Istanbul. Traditionally the event attracts professionals from across the mobile ecosystem as well as brands looking to improve or develop their mobile strategy. The notable quotations from speakers are well worth a read. InMobi's Rob Jonas and Turkish Airlines Neset Dereli co-presented on Building Brand Awareness through Real-World Mobile Gamification. This followed the success of the Turkish Airlines ad that ran over the course of the Olympics, which gave consumers the opportunity to win plane tickets through interacting with advertisements using their smartphones. The campaign was a great example of meeting the demands of the Connected Consumer a category that transcends age, gender and location generalisations and characterised by their use of the internet to make purchasing decisions. The joint presentation was a great moment in the positive relationship that has grown between InMobi and Turkish Airlines over the past six months. Having started with small campaigns in a few countries across Europe, Turkish Airlines have seen increased ticket sales as well as improved brand awareness due to their mobile strategy executed with InMobi, with plans to continue and extend campaigns around the globe.

Posted on November 20, 2012
By Cath Willcox

15

November

The World Goes Mobile

ESOMAR has many years experience in advancing and elevating market research worldwide. November's 3D Digital Dimensions 2012 conference was no different, with a 200 strong audience made up of members of the global research community, in the heart of the Amsterdam business district. InMobi had a great opportunity to talk on The World Goes Mobile, looking at the continuing transition of media from physical and analogue to the digital screen and the impact this has on the consumption habits of consumers, particularly in high growth markets. This led into a group of presentations from other speakers under the banner of Third Dimension: Mobile Research Fast Track with titles such as Research in the Mobile Mindset, Research Goes Mobile and Future Mobile Research. It seems that the year of Mobile, besides having lasted longer than the allotted 12 months, continues to make big waves in research pools.

Posted on November 15, 2012
By Feryal Hemamda

30

October

Rich Media Roadshow Paris

The achingly chic Le Maison Champs Elyse, Paris, played host to the final leg of the now legendary Rich Media Roadshow last Friday as InMobi partnered with the MMA France to present an in-depth look at Rich Media in France. The unique decor and rarefied atmosphere of Le Maison created the perfect backdrop for two hours of key note speakers, panel Q&A and lively discussion on all facets of the rich media journey. Limvirak Chea, Interim GM France of InMobi, welcomed guests and introduced the audience to some of the key themes of the session including rich media campaigns specific to the French market, the complexities of creating a campaign compatible with multiple devices and innovation in the rich media space. Lo¯c Pallier represented the MMA France giving an in-depth account of why advertisers should be investing in rich media for increased engagement. Focussing on the importance of a "common standard" for rich media formats and an overview of various rich media formats through impactful industry-specific case studies. The MMA were followed by InMobi's very own Hatime Lehab, Global Programme Manage of InMobi AdStudio, who introduced the InMobi AdStudio taking a deep dive into each stage of the creative process from how we engage with agencies to navigating the the AdStudio platform. Hatime referred to a range of case studies including the recent and ever popular BBC Campaign which can viewed here. Discussion became ever-more passionate

Posted on October 30, 2012
By Claire Owen

07

October

Gold Sponsors of Mobile Marketing Live

   The much-loved Mobile Marketing Magazine team dipped their toes into the exciting world of conferences and exhibitions last week as they saw the launch of Mobile Marketing Live. Their fledgling two day event held at the Business Design Centre in Islington, London combined 500 square metres of exhibition space with an action-packed programme of key note speakers, panels and seminars. The conference focussed on both mobile marketing by vertical covering Retail, Finance, Publishing, Travel, Automotive and Sport & Leisure alongside eight core mobile marketing disciplines including Apps,Mobile Advertising, Gamification, CRM, Location-based Services and Social. Definitely something for everyone! As privileged gold sponsors of the event, InMobi had a substantial presence over both days. John Stoneman, GM UK & Ireland, presented research findings around the "Connected Consumer" focussing on how media is being consumed and purchased as well as the implications this has for brands. Following his presentation John took to the stage for a heated panel session with Jonathan Milne of Celtra and James Hilton of M & C Saatchi Mobile, there's evidently nothing wrong with a bit of healthy competition! Whilst the dust was settling in the Mobile Advertising theatre InMobi's Ben Williams,Trading Director EMEA, stepped up to the lectern to take a deep dive in to all things rich media related. Starting with an introduction to the InMobi Studio powered by Sprout Ben then guided the audience through some of the innovative rich media campaigns

Posted on October 07, 2012
By Claire Owen

26

September

What you should know about Mobile Advertising

If you are in San Francisco, and looking for an evening activity, please be our guest on Thursday, September 27 at the Silicon Vikings and IAB event 'What you should know about Mobile Advertising' geared towards Marketers and agencies. Registration is FREE at siliconvikings.com/events/63/ using the code IABVIP. Date: September 27 Time: 6:00 - 8:30PM PST Location: Four Embarcadero Center, Suite 1200, San Francisco Agenda: 6:00 Mingle with food and drinks 6:20 Welcome speech 6:30 Speech by IAB 7:00 Panel 7:30 Mingle with drinks Panelists include: IAB (Interactive Advertising Bureau) Joe Laszlo, Senior Director Google Brendon Kraham, Global Mobile Sales and Product Strategy Velti - Vishal Gurbuxani, CTO InMobi Anne Frisbie, VP & Managing Director, North America Greystripe Kurt Hawks, GM EyeTrackShop Mathias Plank, Founder & CEO KL&Gates Shannan Frisbie, Partner

Posted on September 26, 2012
By Marseille Steele

25

September

AD:TECH 2012

Kensington Olympia was filled with the crme da la crme of digital specialists last week as ad:tech opened its doors for another year of key industry speakerships, networking and creative stand designs! InMobi's very own Sales Director, EMEA, John Stoneman kicked off the action in the "Mobile and Social" theatre exploring "The Role of Tablets in the Consumer Sales Journey". John's seminar had a phenomenal attendance attracting an audience of 90+ including individuals from key brands, agencies and advertisers. Focussing on key research findings around more personalised, individualised consumer spending patterns, John highlighted InMobi's ability to create a more innovative, targeted brand experience. Gone are the days of an overall market and traditional segmentation!   One of the key announcements at this year's event were the finalists for the Digital Hall of Fame 2012. Twenty inspirational and influential leaders of the digital space were invited on stage to take the glory and collect their award to read more about the 20 finalists click here.   The InMobi team also also showcased their fantastic new stand design complete with popcorn dispenser, ultra-cool faux grass and giveaways galore!   Lastly, a BIG thank you to those of you who did visit our stand or managed to catch John's presentation, we look forward to seeing you all at future InMobi events! If you missed the chance to meet the team and sample the infamous InMobi popcorn, drop by Stand No 9 at Mobile Marketing Live (Monday,

Posted on September 25, 2012
By Claire Owen

18

September

DMEXCO 2012

As one of the premier conferences on the digital events calendar, DMEXCO succeeded in delivering yet another year of top-notch speakerships, seminars and exposition stands. InMobi took the conference by storm with brand presence in the Expo Hall, Worklabs and Key-note Speaker Sessions. To kickstart the DMEXCO experience guests were invited to join the InMobi team for a Pre-Dmexco Meet Up at the Shepheard in Cologne city centre. Jointly hosted by Mobile Entertainment, the event attracted 150 guests for an evening of "GinMobis" and networking in readiness for the conference the following day. The perfect DMEXCO curtain raiser! InMobi arrived at the expo in style this year with an eye-catching new stand complete with popcorn dispenser, plasma screen interactives and the ever-popular InMobi phone case giveaway with inbuilt bottle opener! A hive of activity throughout the two day event, our InMobi stand representatives definitely flexed their mobile muscle! As well as our exciting new stand, InMobi also took centre stage in terms of thought leadership. Our very own Rob Jonas VP,MD EMEA & Global Business Operations took to the stage in front of 400+ delegates to represent InMobi on a panel looking at "What's Holding Back Mobile Ad Spend?". Joined by Marianne Stroehmann, Managing Director Interactive Media at Deutsche Telekom Group and Dan Calladine, Global Head of Media Futures at Carat, panelists explored how corporate mobile advertising is going to develop over the next 2-5 years. Focussing on advertisers' cautiousness to

Posted on September 18, 2012
By Claire Owen

18

September

Join us at ADTECH London!

Just as the wheels touch down in Heathrow, from our flight back from K's DMEXCO show, the InMobi team is heading straight into ADTECH LONDON for our third consecutive show taking place at the Olympia Exhibition Centre. If you are in attendance be sure to see John Stoneman, Head of EMEA Sales speak on Wednesday, 19 September at 10:40AM The Role of Tablets in the Consumer Sales Journey and then head on over to the exhibition hall and visit us at stand #226 to pick up a Muscle for Mobile t-shirts and popcorn.  

Posted on September 18, 2012
By Marseille Steele

14

September

Mobile Mingle

Described as a palace of entertainment with intellectual bite - the Sodra Teatern lays claim to being the oldest performance venue in Stockholm. With breathtaking views of Stockholm city centre and a reputation for cutting-edge music this amazing venue played host to InMobi's very first Mobile Mingle. Following the opening of the InMobi Stockholm office just over 6 months ago the focus of the event was principally an introduction to what InMobi has to offer the Swedish market. Fredrik Paul, InMobi's "man on the ground" in Stockholm attended the networking evening along with John Stoneman Sales Director EMEA & Ben Williams Head of Business Development, EMEA - Sprout. The first event of this kind for InMobi in Stockholm attracted a cross section of agency, publisher and brand representatives. Guests were invited to sample the bespoke GinMobi cocktail whilst enjoying a breathtaking bird's eye view of the sun setting over Stockholm city centre. Due to the success of this event we are already making plans to roll out similar events across the EMEA region. Of course we look forward to connecting with everyone we met at the Mobile Mingle Stockholm and sharing even more market insights and campaign ideas. If you'd like to have a musical mingle of your own, you can download the playlist for the evening (compiled by InMobi's very own Fredrik Paul) HERE.

Posted on September 14, 2012
By Claire Owen

03

September

African Mobile Creative Recognition

The 34th annual Loerie Awards along with Creative Week takes place in Cape Town, South Africfrom 15 to 23 September. The Loerie Awards aims to recognize, reward and foster creative excellence in all areas of brand communication, and of course there are also some fantastic parties during the week! From 2012, the Loerie Awards have included new category to now not only cater for South Africa, but the Rest of Africand the Middle East. Cape Town is going to be busting at its seams as Agency and Brand heavy weights arrive from all over the World for the planned activities, check out the line up here: http://www.creativeweekct.co.za/ There is category for Internet, Mobile and Interactive Communication at the Loerie Awards, but Africis only beginning to see Rich Medicampaigns that warrant recognition, many Agencies may have missed the deadline, and its difficult to get ticket to the Awards evening. Considering all of this, InMobi have teamed up with Mobile Monday Cape Town to host an event on 17 September that will showcase some of the most awesome mobile marketing campaigns created by some of the top digital agencies in Africa. Sign up to attend here: http://momoct-inmobi-eorg.eventbrite.com/

Posted on September 03, 2012
By Daryn Smith

03

September

South Korean Game Developers Plan To Dominate Global App Stores… Gangnam Style

South Korea takes gaming very seriously and it is one of the few countries in the world (perhaps the only country), where Warcraft and Starcraft (online PC games) matches are broadcast live on national TV and top gamers are followed with the same amount of fan fever usually reserved for soccer or K-pop stars. Mobile gaming is no different. Of course it helps that South Korea is Android country, courtesy home giants such as Samsung and LG.   This was clearly on display at the recently concluded Game Biz-Dev Party, held on the 23rd of August at the Aevil Square In Seoul. By the time Team InMobi reached the convention center at 4:30 PM, the reception area already had a long line of visitors waiting to be admitted into the event. Perfect start! The 2nd floor of the convention center consisted of about 15 meeting rooms meant for the sponsors, which included InMobi. The 3rd floor was the main exhibition area, with over 40 studios showcasing their games, ranging from Gundam styled tablet-shooters to mobile social MMOGs (Mass Multiplayer Online Games) to the classic arcade and puzzle games. It was a gamers paradise, not to mention a VC haven who were also there in good numbers, looking for the next big thing.   The event kick off consisted of 10-minute presentations from 5 key sponsors, which consisted of social game platforms, monetization solutions, cloud gaming solutions and large international publishers. InMobis Seungyon Kim, GM

Posted on September 03, 2012
By Sukamal Pegu

07

August

London 2012 Olympics: The Mobile Games

Years ago people used TV and Radio as the primary medium for following the Olympics. Later, the Internet revolutionized the way people followed sporting events. Fast forwarding to today, it is mobile phones that rival every channel of mediconsumption, as people connect across geographic and physical boundaries to communicate in ways that are revolutionizing the planet. With people getting busier every year, mobile is the only channel that can keep them engaged even when they are out and on the move. Marketers and advertisers have caught this trend and have been targeting the mobile ecosystem as an essential platform for marketing their brands. The eMarketer survey shows that 27% of people will watch the 2012 Olympic Games on their smartphones, and 44% said that they would interact with social mediduring the Olympics. Various players across the mobile ecosystem have already announced their plans for mobile presence. Commercial broadcasting networks such as NBC and BBC are delivering mobile apps for Olympics coverage. The apps which are available for Android phones and iPhones, including the tablet versions, deliver information, schedules, and provide live streaming video. BBC Sports Olympics app has already been downloaded more than 500,000 times since its launch. Apart from the apps, the mobile browser version of the news sites are also used to cover the games. Lloyds Banking Group, VISand Samsung have teamed up to provide NFC (Near field Communications) based payment platform for the Olympic Games. As per nfcworld.com, 1,000 Samsung Galaxy

Posted on August 07, 2012
By Surag Patel

02

August

2012 CEO-CMO Summit

As the founding sponsor of the MMA CEO-CMO summit, InMobi hosted 100+ executives at the beautiful Casa De Campo in the Dominican Republic. The theme for this year was Deconstructing Mobile, with the goal to bring clarity about mobile to the industry-at-large, and to give CMOs tangible ways to integrate mobile into their marketing mix. The event started with a beautiful Catalonia boat cruise, followed by a Moroccon themed dinner at the Plaza de Chavon. Our CEO, Naveen Tewari welcomed the esteemed guests with a short speech that highlighted his learnings from running businesses across the globe, including Korea, Japan, EMEA and the US. Over the next two days I had the opportunity to listen and learn from some amazing speakers. Mark Addicks, CMO of General Mills spoke about how his company is experimenting with mobile marketing for its 100+ global brands. He talked about some of their research on consumers, where he highlighted the fact that they see the most ROI for ads that are displayed closest to consumer homes. He also said that they are finding that mobile advertising is working real well for sample coupons as they now can target ads to the right person who intends to make a purchase. He highlighted the fact his company is very excited about the power of mobile and how they are constantly learning and experimenting with this new medium. Another interesting take away for me from the conference was from Irwin

Posted on August 02, 2012
By Shrikant Latkar

22

July

The Current State of Mobile App Discovery

If you are attending Casual Connect next week in Seattle July 24-26, be sure to attend the lunch time panel The Current State of Mobile App Discovery. InMobi's Kim Carlson will be speaking alongside our colleagues from Papaya Mobile, TapJoy, Google, Iddiction and SoftTech VC. It's no secret that the App industry is in a constant state of evolution. In the last year the growth of smart devices has exploded and, as a result, there are now more than one million active apps. Every day we see advancements in the standardization of development tools, decreasing technology costs, and increased investments in mobile platforms. Everyone wants in on the game, and it becomes more difficult when heavy hitters with deep pockets like Amazon and Facebook become the every-day Developers competition. The panel will address the difficulties on how to build awareness and how to make enough noise in order to rise above thousands of other new apps that enter the market each week. Here at InMobi, we pride ourselves on being a solution provider for the Developer community. So, please join us as we address how the every-day developer can learn the tricks of the trade to make it into the coveted top ten-list '“ and make some money while doing it.

Posted on July 22, 2012
By Marseille Steele

24

June

Café, Croissant and Media Consumption France

We held our French Media Consumption research event at La Maison Champs lyes, a very stylish hotel designed by Martin Margiela, the venue was recently featured in Elle Decoration as one of the hottest hotels in Paris. The relaxed and friendly space provided the perfect setting for our event. We welcomed delegates from a diverse mix of brands, agencies, publishers, and journalists.  Everyone mingled over coffee and croissants before the presentation kicked off. InMobi's Alice Henry, Head of Sales for France and Raphaelle Tripet, Head of Strategic Sales together unveiled the brand new France Media Consumption research findings.  They also provided a sneak peak of the joint Tablet Consumption France research we produced with Mobext. Some of the most interesting Media Consumption results included: 34 per cent now use mobile as the primary or exclusive means of online access Mobile internet users in France spend an average of seven hours on the web 54 per cent of mobile users access the internet in bed while over half (51 per cent) via their mobile while watching TV The results were well received and the audience had lots of questions for the InMobi team, signaling how much appetite there is for Mobile and Tablet insights. As a result of the new research we have produced to help media agencies and advertisers better plan their integrated campaigns we have seen some fantastic coverage in the French press. In case you missed the event we

Posted on June 24, 2012
By Feryal Hemamda

14

June

InMobi teamed up with our friends at Appcelerator, Box, uTest, and VentureBeat to host the Generation Mobile party

San Francisco has been abuzz with iOS Developers who have descended upon the city like Walkers for Apple's annual World Wide Developer Conference. Apple reported this week that there are 650,000 apps in the app store with 225,000 being made specifically for the iPad. They also have over 400 million accounts in the iTunes ecosystem, and 30-billion apps have been downloaded and $5-billion has been paid to developers since the app store launched in the summer of 2008. Now that is a great reason to celebrate. And, celebrate we did! InMobi teamed up with our friends at Appcelerator, Box, uTest, and VentureBeat to host the Generation Mobile party this week at Jillian's. The party generated 700+ attendees over the course of the night that included a nice mix of mobile developers, ecosystem partners, senior IT execs, founders, VCs, tech press, and WWDC attendees. The event included live photo sharing from the photo booth captured up on the jumbo screens, Gen-tinis, sliders and as added entertainment, Bravo TV came out to film the new reality show Silicon Valley focused on startups and being produced by Randi Zuckerberg. The theme of the show is to captures the intertwining lives of young professionals on the path to becoming Silicon Valley's next great success stories. All we saw was some fake crying, a sibling spat and shattered glass when the “reality star threw down a glass to make her point. Thie show hasn't aired yet, if

Posted on June 14, 2012
By Team InMobi

12

June

IAB - The I3 Sessions 31 May - Cross Media Synergies in a Digital World

  More than 70 senior-level guests from Publishers, Agencies and Brands turned up to the inaugural i3 session to hear Nielsen and Millward Brown make the case via data on cross media synergies. In a nutshell (distilled from much data) digital media is no longer a "good to have" part of the marketing mix, but a "must-have' component as not only it extends reach, there is a multiplier impact on regular brand awareness metrics. Into that setting, Phalgun Raju, GM of InMobi SEA made the case for mobile, the new debutante of the digital ball. It was very well received, with many of the audience requesting for the presentation jam packed with creative examples and other data goodies.

Posted on June 12, 2012
By Sally Wuu

12

June

iMedia Brand Summit 16-18 April - Mobile quiz that educated decision makers about rich media

This blog is a little late in coming, but hopefully just as interesting. As part of sponsoring the iMedia Brand Summit, we also sponsored a mobile quiz (administered via rich media over wifi) to more than 80 mid to senior level marketing influencers and decision makers. What better way is there to educate Brand advertisers about mobile, than for them to interact with it? With that in mind, the marketing along with awesome support from the creative team (kudos to Michael Lee and his creative services team), an educational and interactive mobile quiz was created. Rich media functionalities showcased include inline video, drag and drop, swiping, scrolling, etc The winners were Teodor Stoev from Philips, who walked away with a cool USD5k mobile pilot campaign as well as Tracy Soh (Wrigley), and Kenneth Wong (Celcom attach picture) who won iPads.

Posted on June 12, 2012
By Sally Wuu

03

June

Login the largest digital conference in the Baltic states

The largest digital conference in the Baltic states came to a close today.  Login attracted an audience of over 600 media marketing professionals, all eager to hear about the Future of Digital and the role Mobile will play.  Mobile marketing was generally a strong focal point throughout the two day conference. John Stoneman, InMobi's Sales Director for EME, gave a keynote presentation about Mobile Media Consumption and how consumer's media habits are evolving. The presentation was packed full of InMobi's very own HTML5 rich media examples. Unfortunately Login's tech desk were having some teething problems, so if you did or did not attend and want to see the presentation, you can Download Here There has been a lot of press and social chatter surrounding the event, including a homepage piece on InMobi & John Stoneman's keynote, Delfi. We looking forward to connecting with everyone we met and sharing even more insights and campaign ideas.

Posted on June 03, 2012
By Feryal Hemamda

30

May

Shopper Marketing Summit takes place in Durban, South Africa

Today the Shopper Marketing Summit took place in Durban, South Africa, the audience consisted of representatives from local advertising agencies, as well as marketing and brand managers from large retailers based in the city such as Mr Price. InMobi gave the delegates a sneak preview of research we are conducting in the retail industry in South Africa, which uncovers how consumers are using their mobile devices before they go shopping, while they are shopping and after they are shopping. The research also investigates consumer sentiment to sharing their location, and what type of incentive they would expect if they share their location, such as an instant discount. The clear theme for the day related to content; brands need to be producing relevant and engaging content in order to connect with their market. And they need to make it easy for their followers to share. Mobile plays an important part when it comes to content, it is a perfect platform to receive it, share it and store it. When it comes to mobile advertising, agencies are quick to always want to drive return on investment through lead generation, but driving consumers to content and building a relationship with these consumers should be seen as even more valuable so next time they are ready to buy a car, a new shirt or deodorant, they have an affiliation to your brand. Alan Bell, from Hardby Boys presented one of the best case studies

Posted on May 30, 2012
By Daryn Smith

28

May

From Reputation Economy to the Internet of things.Rome's Communication Forum 2012

InMobi will be taking part in Italy's annual Communication Forum 2012, on the 5th June in Rome.  The venue for this year's event is the Palazzo deiCongressi, where speakers, opinion leaders and participants will have the opportunity to gather and discuss the most important issues of the institutional and corporate sectors.  Welcome to the Reputation Economy is the title of the opening session of the first international edition of the 2012 Communication Forum. Reputation is one of the most important elements for companies,brands and public institutions to consider since it affects the choices and behaviours of its consumers, customers, employees and stakeholders. How can we build, manage and protect our reputation? The Communication Forum will focus on what influences reputation by presenting significant case histories as well as by sharing our key players' knowledge and experiences. The forum will talk about media relations, corporate communication, social networks, business/branding strategies and will analyze all those activities which contribute to maintaining and implementing a company's Reputation, one of the most important and strategic values of all organizations. The discussion will be moderated by Giovanni Iozzia, Co-director of Panorama Economy and will see the participation of Anthony Johndrow, Managing Partner of the Reputation Institute - North America; Nicola Piepoli, President of Piepoli Institute, Renato Vichi, Head of Media Relations Italy and Executive Communications of UniCredit and Carlotta Ventura, Director of Domestic Media Telecom Italia. The

Posted on May 28, 2012
By Feryal Hemamda

26

March

Kenyan App Developer awarded prize by InMobi to further education

There have been many predictions made by journalists, analysts and research houses that the App will eventually replace the current Internet, as we know it today. Having said that the App Developer community on the African continent is still very much in its infancy when compared to many other parts of the World. [caption id="attachment_3252" align="alignright" width="300" caption="Moses Kemibaro, Nivi Mukherjee, and Jisas Lemasagarai"][/caption] There are many initiatives currently underway on the continent that are driving growth in this market though, for example some of the work being done by iHub in Nairobi, and that of Silicon Cape in Cape Town. Many technology-based conferences are also adding App developer contests to their agenda's, such as the recent Mobile Web East Africa conference that took place in Nairobi towards the end of February 2012. The App Developer contest held by Mobile Web East Africa, and sponsored by InMobi and Blackberry saw five developers pitch their Apps to a judging panel, who had the very difficult task of picking a winner. A brief overview of the five applications: Verified 100%: an app that allows users to verify education certificates and title deeds to ensure authenticity. Hewa: an online mobile music marketing and distribution platform for Kenyan local artists and record labels. Eat Out Kenya: a contemporary restaurant guide focused on Kenya. mPayer: a cash and mobile money payment management app eLimu: an interactive, engaging and fun app for children in

Posted on March 26, 2012
By Daryn Smith

08

March

Thanks For Attending The InMobi GDC Party - Mobile OS Dance Battle!

We want to thank everyone who came our to our party last night, you all helped make our first ever InMobi GDC Party - Mobile OS Dance Battle! a huge success. Who won the battle? Monique as iOS made a strong showing and Joey as Android was equally amazing. Ultimately, it was just too close to tell and we declared a tie. You can watch the the event video here. We hope to see you all next year. Download Our Mobile Advertising Best Practices Whitepaper For Free We had a great time last night. It was nice to blow off some steam, however GDC is not just all fun and games. We developed a whitepaper called Mobile Advertising Best Practices for Games and Apps, which can be downloaded here. It's a practical guide for marketers who want to get the most from mobile advertising, but need some guidance. If you want to take your game to the next level with mobile adveritisng, Here are six tips for success from our whitepaper. Keep your app under 20 MB The iTunes store imposes a 20 MB limit on app installs across a wireless network. In the Android Marketplace the limit is 50 MB. Keeping your app under the 20 MB limit dramatically increases the number of installs from advertising. Advertise on multiple ad networks Spread out your ad buy on multiple ad networks in order to get the most reach. Ad networks have different sites and

Posted on March 08, 2012
By Gregory Kennedy

08

March

We're back from Mobile World Congress

The MWC InMobi team returned this week after their week-longstint in Barcelona for Mobile World Congress. The MWC week started with a bang as the team introduced delegates to InMobi, sharing who we are, what we do and examples of how we can work with all areas of the mobile eco-system. Monday was topped off with InMobi's sponsorship of the MEF Connects Party, which was held at the beautiful Picasso Museum. The party attracted over 500 guests from 50 different countries. The rest of the week was spent catching up with partners, customers and meeting new and interesting people, all wanting to expand their business further within the Mobile world. The InMobi stand was a great meeting point for everyone and was constantly buzzing full of people, especially when it was time to announce the winner of our MWC InMobi passport competition! Congratulations again to our winners! Whilst at Mobile World Congress, InMobi Founder and CEO, Naveen Tewari delivered the keynote at the Mobile Advertising conference track where he revealed our exclusive Global Media Consumption research findingshundreds of delegates. If you missed the session you can view the infographic and watch a sizzle reel that highlights the key findings. The results stimulated conversation at the stand and within the press, we interviewed witha number of key titles including NMA, CNN, Spanish publication Que! and the Japanese title, Nikkei. Towards the end of the week, InMobi sponsored the WIP Party at the cool

Posted on March 08, 2012
By Feryal Hemamda

23

February

InMobi is going to MWC

With Mobile World Congress just around the corner, the InMobi team are putting the final touches on their plans and getting their bags packed for the week long event. Our booth is up. This year InMobi is setting up its first MWC stand [Hall 2.1, Stand No. 2.1c64], it will be full of rich media content, hot-off the press research and interactive mobile ads. The team will also take part in many of the key events around Mobile World Congress, from keynotes to sponsoring must-attend parties. So why not join us as we reveal new mobile insights, exciting new ad formats utilising RCS-e technology, and some after hours fun. The inside track: Find us at the InMobi stand, Hall 2.1, No. 2.1C64, where a team of talented InMobi individuals from around the world will showcase new ad formats and innovative marketing solutions that will help you to grow your business. Hear CEO and Founder Naveen Tewari give the opening keynote at the Mobile in the Marketing Mix track at 2pm on Tuesday 28th February, Hall 5, Level 0, Auditorium 3. Naveen will highlight key findings from our brand new Media Consumption study. Mingle with the InMobi team at our sponsored events that include the hot-ticket, invitation only MEF Connects party on Monday 27th February at the beautiful Picasso Museum, and at the WIP Party on Wednesday 29th February at the cool Rock Museum. After rocking it out at the WIP Party, hang out at our

Posted on February 23, 2012
By Feryal Hemamda

06

February

Developers' Guide to MWC

Here's our Top Ten Tips for surviving Mobile World Congress. Business CardsHow many cards were you planning on bringing? Nope - bring twice as many! Make sure you actually do something with the cards you pick up - I like WorldCard for scanning in cards. Pick Up All The SchwagEvery company will be handing out free posters, stressballs, branded USB sticks, samples, and - in some cases - giving away phones. Take everything you can lay your hands on. Hand SanitiserYou're going to be shaking hands with thousands of people. Take along a bottle of hand sanitiser to help prevent picking up the MWC lurgy. Throat LozengesTalking everyone through your app is hard on the vocal chords - especially if you've spent all night at the karaoke! Rest your voice and suck on something medicated. Go To Every PartyThere are dozens of parties every night. Don't be afraid of dropping out of one and going to another. And another. And another. Stop when you get to the party serving dry-ice mojitos! Throw Your Own FestivalTake a look at the Unofficial Fringe Festival, pop along to some of their sessions, or ask if you can set up your own. Power Worries?Take a couple of spare batteries - there's nothing worse than demoing your app and having the phone die from lack of juice. Carry a portable charger and make sure it's full. Spare PhoneBarcelona is a great city - but

Posted on February 06, 2012
By Terence Eden

04

January

Winter Hackathon London

We're really excited to be sponsoring Winter Hackathon. It's taking place in London on the 28th & 29th of January at Central Working, Bedford Square. Here's a little about the event: "Apps for the games" is the focus of the 2012 Winter Hackathon. More than a million people athletes, media personnel, sports administrators, spectators will visit London in July/August 2012 for the summer games. We can assume two things about them: most will want to engage with the city outside of the games, and almost all will have a mobile phone. We're devoting our Winter Hackathon in late January 2012 to the creation of mobile apps for these visitors from event and location finders to shopping and leisure services to help them to explore and enjoy the delights of the city and surrounding counties. InMobi will be there handing out free gifts. We'll be presenting the winner of the "London for Free" category with a $250 voucher to get their marketing campaign started. What are you waiting for? Sign up now!

Posted on January 04, 2012
By Terence Eden

09

December

InMobi London Party

Just wanted to say a massive thanks to all the developers who turned out for our London Party. Great company, good beer, and a fearsome show of strength on the football tables! Massive thanks to our sponsor, BlueVia for helping make this possible. Check out their amazing mobile APIs. Better start preparing for our next event in 2012...

Posted on December 09, 2011
By Terence Eden

08

December

Catch the INK Conference 2011

The INK Conference 2011 kicked off in Japur, Indion 8th December. Over the next 4 days many speakers, including InMobi's CEO Naveen Tewari, will put forth their views on varied topics. As partner, InMobi has made arrangements to stream one session every day, live to the entire world. You may catch the action live at the following URL: http://bit.ly/sWMSKq   

Posted on December 08, 2011
By Bikash Chowdhury

06

December

Naveen Tewari, InMobi CEO to speak at the INK Conference 2011

The INK Conference 2011 kicks off in Jaipur, India on 8th December. Over the next 4 days, delegates from around the world will be celebrating innovation and knowledge through presentations, discussions and interactions. InMobi's CEO Naveen Tewari is one of the speakers at the event. The event's theme this year is "Power of the Journey".

Posted on December 06, 2011
By Bikash Chowdhury

25

November

InMobi's Naveen Tewari wins the Young Achiever of the Year Award

InMobi's CEO Naveen Tewari was awarded the Young Achiever of the Year Award at the World Brand Congress 2011 in Mumbai, India.   InMobi's Sumit Kumar (3rd from left) accepting the award on behalf of Naveen Tewari Every year the world's leading marketing and advertising brains gather at the event to discuss the latest trends and challenges in the industry and to recognize achievers in the field. This award is yet another recognition of InMobi's leadership in mobile marketing and advertising. Way to go Naveen and InMobi !

Posted on November 25, 2011
By Bikash Chowdhury

25

November

InMobi Party - London

It's that time of year in London where tech companies invite you to their "party". Usually it's little more than a thinly disguised attempt to pitch you their product around a tepid glass of red wine. We thought we'd do things a little differently. No pitches. No demos. No "networking". We're having beer, food, table football, and a chance to relax with other mobile developers. Sound like your sort of party? Spaces are limited, so register now at EventBrite.   Massive thanks to our sponsor, BlueVia for helping make this possible. Check out their amazing mobile APIs. If you're in the USA, pop along to our San Francisco party. The beer won't be as good - but the weather will be better.

Posted on November 25, 2011
By Terence Eden

12

October

InMobi in Romania

We had a great time in Romania last week. While we were there, we did an interview with Startups.ro - a website dedicated to Romania's impressive startup scene. "Ii sfatuiesc pe dezvoltatorii romani de aplicatii mobile sa vada unde este piata lor si sa verifice competitia. Iti garantez ca nimeni nu are o idee unica. Oricine spune ca aplicatia lui nu seamana cu a nimanui altcuiva, atunci n-a cautat suficient. Descarca ceea ce fac competitorii, vezi ceea ce fac rau si spune-ti ca <Acesta este lucrul pe care il voi face mai bine>. Trebuie sa fii capabil sa spui <Aplicatia mea este mai buna, pentru ca>. Dezvoltatorii romani tind sa se concentreze, atat pe jocurile foarte obisnuite, precum cele de carti, poker, dar vedem in InMobi si cateva aplicatii din turism", spune pentru startups.ro Terence Eden, Developer Community Manager la reteaua independenta de advertising InMobi. You can read the full interview on the Startups.ro website. Now, where's my Romanian-English dictionary...?

Posted on October 12, 2011
By Terence Eden

05

October

Over The Air 2011 - #OTA11

The InMobi team had a great time at #OTA11. Without a doubt, it's one of the best hackathons in the UK. I think it's the first time that I've ever presented in a stately home's "music room". As well as sponsoring the coffee, we were on hand to help developers out with our new Android and iOS SDK. We handed out a tonne of schwag - including lanyards, promo codes, and screen cleaners. Our InMobi-branded iPhone beer-bottle-openers were in hot demand - so much so that we had to separate these two reprobates 😉 Highlights, for us, were seeing Lyza Danger (yes, that is her real name!) talking about how to relax when designing mobile web sites. Remember, designing for the mobile web is hard - but you don't need to make a meal of it. We had a great discussion about mobile security - and whether mobile phones could break Roman encryption. The physical Enigma recreation was a joy to behold. Finally, a big congratulations to the team behind Fanyrd - they won our prize of one thousand dollars of ad spend. Use it wisely, guys! We're really looking forward to doing it all again next year!

Posted on October 05, 2011
By Terence Eden

30

September

The Creative Revolution in Mobile: How to Capitalizing on the Immersive Experience of Mobile Advertising

  Follow Us: #MMAF2011 Please join us at theMMA Forum London | 4-5 October, 2011   Rob Jonas VP & Managing Director Europe and Middle East InMobiThe Creative Revolution in Mobile: How to Capitalizing on the Immersive Experience of Mobile Advertising 5 October, 2011 Dear colleague, Please join me at MMA Forum London, 4-5 October, 2011. This event offers a global view only the MMA can deliver, exploring how mobile marketing is working in Africa, India, Japan, China, the US, and beyond. The central focus of the 2011 MMA Forum Series is how today's mobile-dominated consumer behavior impacts brands. Leading marketers from across the world will come together to share their experiences, challenges, learnings and successes in the mobile channel.Session topics currently include: Driving Mobile Capability Globally Operating in a Consumer-centric Marketplace Turkiye, the Real Home of Mobile Marketing Global Insights on Consumer and Business Mobile Adoption and Readiness Consumer Insight at the Heart of Strategy Just some of the industry leaders presenting at the Forum: Thomas Libretto, Global Vice President, Nokia Jeremy Copp, Vice President Mobile, Europe, comScore, Inc. Thomas Labarthe, Vice President of Mobile Advertising, Alcatel-Lucent Jonathan Stephen, Senior Producer of Mobile Products, JetBlue Airways Neelay Patel, Commercial Director, The Economist Digital View the current agenda for further details. Connect with the MMA P.S. We’ve teamed up with mobileSQUARED to host a Permission-Based Marketing event the day prior to the Forum, 3rd October. Join us to learn how to deliver

Posted on September 30, 2011
By Team InMobi

29

September

Mobile Monday Romania

We've just come back from a MASSIVE 3 day conference - the Eastern European Mobile Monday Summit. Three days of augmented reality, hacking, QR codes, workshops, Android, and - of course - advertising. I was there talking about how developers in Romania can make money globally. There were some great talks - as well as mine 😉 - but I want to draw your attention to a couple of things I think you'll find interesting. BlackBerry Android Runtime By now you've probably heard that BlackBerry hardware will be able to run Android apps. It's limited to QNX hardware (currently just the PlayBook). What you may not have known is that there's a limited number of APIs which won't be supported. We're working hard with the BlackBerry team to make sure that if your Android App uses the InMobi Android SDK, you'll be able to recompile your app for BlackBerry. OutClan We saw an awesome group of teenaged hackers who have built a Location Based Services game - OutClan. There are so many easy to use APIs, and a whole host of platforms to develop for. There's never been a better time to sit down and work on your "killer app". Thanks A big thanks to Dan Romescu and the entire team behind the conference. We really look forward to the next one.

Posted on September 29, 2011
By Terence Eden

20

September

Come see InMobi at AD:TECH in London or dmexco in Cologne

If you're in mobile and do business in Europe, you're in one of two places this week. dmexco, the digital marketing expo in Cologne Germany or ad:tech, the event for digital marketing in London. Both taking place on the same two days. Luckily, InMobi and Sprout will be in attendance at both, here is how to find us: AD:TECH London September 21 - 22, 2011 OlympiHall Booth: 271 Speaking for InMobi is: James Lamberti, Vice President, Global Research and Marketing onSeptember 21 from 12:30 - 13:00 in the Expo Hall Mobile Marketing Theatre. His session is titledœYouth as Brand Advocates and Purchasing Influencers. DMEXCO Cologne September 21 - 22, 2011 Koelnmesse Booth: Hall 7 Isle B # 26 www.inmobi.com/dmexco Speaking for InMobi is: Abhay Singhal, co-Founder and Vice President, Global Sales on September 21 from 14:45 15:30 in the Congress Hall. His session is titled "Opportunities, Risks and Challenges in Mobile Advertising". To get in touch with us while we are at the events, email events@inmobi.com.

Posted on September 20, 2011
By Marseille Steele

13

September

InMobi in South Africa - Part 2 - MEA2011

Thanks to Entertainment Africa for their recent conference - which InMobi sponsored. We're seeing increasing levels of traffic coming out Africa. Contrary to popular opinion, smartphones do really well there - as long as they are well priced and marketed correctly. One of the most popular devices is the Huawei Ideos. It's a great little Android 2.2 phone. It's durable, has interchangeable covers and - most importantly - retails for under $100.   The BlackBerry is also a phenomenally popular device. In Nigeria, it's so popular that it has spawned a series of films: BlackBerry Babes! InMobi were there to hand out a prize for the best mobile demo that we saw. I was incredibly pleased to hand over the prize to the team from Afroes for their innovative new game to tackle gender-based violence "moraba". It's great to see people using their phones to improve society. Congratulations to Anne Shongwe and all involved. If you want to catch up with the rest of the conference, check out TechLoy and MysTechBlog.

Posted on September 13, 2011
By Terence Eden

31

August

InMobi in South Africa - Part 1 - mLab

Last week, the InMobi team travelled all the way to South Africa.  We were in Cape Town and Pretoria to support the two great mLabs. The mLabs are great open space where technology entrepreneurs can interact, work, gain access to tools and expertise, deploy their solutions, and start and grow their businesses. They are run by experts and local developers. Basically, the mLab provides all the infrastructure you need to test, deploy, and learn how to scale your mobile apps. We were presenting our series on Mobile Monetisation Mlabsa presentation - Terence Eden View more presentations from InMobi We were really pleased with the turn out - brilliant to see so many people eager to promote their mobile services. Naturally, InMobi bought the beer! But the guys in Cape Town and Pretoria really bought their A-Game when it came to the pitching competition. We invited all participants to pitch their mobile app or service to us - with the best winning a $250 prize from us. Here are the presenters. We had a great time with the mLabs and saw some brilliant presentations. I'm really looking forward to going back to South Africa soon. Such a great country with a really vibrant mobile scene. You should follow mLabs on Twitter and follow InMobiDeveloper if you want to find out when we're coming to your country. We're also really proud to be sponsoring mLabs East Africa.

Posted on August 31, 2011
By Terence Eden

27

August

Live From the First Ever Ansca Mobile and InMobi Hackathon @ Parisoma

It's 8:21am and already 10 people are here setting up their equipment before the coffee has even arrived. This is sure to be a great event.   If you want to see the agenda it's posted here. 9:00am Let's get this party started!    Almost all the seats are taken and people are hard at work. We have people here in attendance from the South Bay, Southern California and even the East Coast. 9:15am Presentations just started. Walter and Carlos do an intro to Ansca for the developers. Big cheers as developers announce they flew in from as far away as Japan and S. Korea. Gregory presents from InMobi. You can download the PPT from SlideShare here.Paul presents from PapayaMobile. 10:00am Team assignments have been given out and people are now brainstorming or working on their apps. On Twitter use the #CoronaHackathon hashtag if you want to chat with us live. Here is Carlos on the livestream with Ansca remote participants. Click here to access the livestream.    Walter is conducting a workshop for developers who are new to the Corona SDK platform.     11am Lot's of people want to know how to submit their apps. To submit your entry, you will need to send us the following: 1. A short 1 minute video of the app. You can shoot it off your computer screen with your phone. 2. The source code for us to verify you actually made the

Posted on August 27, 2011
By Gregory Kennedy

19

August

GDC Europe & GamesCon

The InMobi team have just returned from Europe's biggest games conference - GDC Europe. We had a great time chatting with all the developers who came to show off their mobile wares. I wanted to share some of the highlights of the trip with you. YoYoGames First up, YoYoGames and their GameMaker software.     Working in a GUI, it's a fun and easy way to get started in mobile game development. Their HTML5 version is coming out soon. We all loved their latest game "They Need To Be Fed" which is available on Android and iOS. Well worth buying. Papaya Mobile Oscar from Papaya gave us a master-class in social gaming.     Top Tips included... Remember that different types of players need different types of rewards No one wants to be number 5,234,891 on the leaderboard - let people compete with friends There's no such thing as a "freeloader" - every player adds to your ecosystem Let players share their achievements - but be careful not be seen as a spammer If you're a developer and want to include social features in your game, download the Papaya Social SDK now. FishLabs The geniuses at FishLabs gave us an detailed walk-through on how you convert an intensive 3D game from iPhone to Android.   The results are spectacular. Galaxy On Fire 2is available on NVIDIA Tegra android devices and the Xperia PLAY. Shows what you can achieve using the Android

Posted on August 19, 2011
By Team InMobi

12

August

Join InMobi For the Ansca Mobile Hackathon – Over $5000 in cash and prizes!

If you're going to be in the San Francisco Bay Area on August 27, you might want to check out this hackathon we're producing with our new partner, Ansca Mobile. They're the creators of the Corona SDK, a fantastic way to do cross-platform game development on both iOS and Android. The event will be held at a great space called pariSoma, in the SOMA section of San Francisco. There will be free food, drinks, beer, candy and passionate people hacking away, producing amazing apps. The response so far has been great, over half of the tickets are gone. If you're interested in attending please RSVP here.

Posted on August 12, 2011
By Gregory Kennedy

01

August

Send Your Android App Into SPACE!

The incredibly talented team at Surrey Satellite Technology are preparing to launch a satellite which can run Android apps! Not only that - they want app on board. If you are a UK national, you could win a chance to have your App to fly on their satellite - The STRaND-1. The competition runs from 1st August to 2nd September 2011. For more information, and an entry form, visit www.facebook.com/nanosats. Just think of the possibilities... an app to measure solar radiation, an app to take photos of deforestation, or even an app to play the tones from Close Encounters of the Third Kind to passing lifeforms. If you're a UK based Android developer - get on to this competition now! If you're outside the UK, we'd love to hear about your ideas for apps - drop them in the comment box below. More info about the satellite and the competition is available on Wired or at SSTL's STRaND-1 homepage

Posted on August 01, 2011
By Terence Eden

26

July

WORKSHOP: Global Truths and Regional Relevance of Mobile Marketing: Essentials for Successful Consumer Engagement

  Join Anne Frisbie, VP & North America Managing Director, InMobi at the MMA and ClickZ Connected Marketing Week, August 16th. A full-day mobile marketing workshop: Global Truths and Regional Relevance of Mobile Marketing: Essentials for Successful Consumer Engagement. Instructors: John Arnold, Director of Education, Mobile Marketing Association Michael Becker, North America Managing Director, Mobile Marketing Assocation Guest Instructor: Anne Frisbie, VP & North America Managing Director, InMobi Description: This full-day workshop covers the fundamentals of mobile marketing. By taking this program you'll learn the global truths of mobile marketing strategy and tactics and how to apply them within your market. You'll develop: An understanding of the mobile consumer and their universal behaviors and attitudes A familiarity of the latest mobile capabilities, technologies, standards and guidelines and their potential Actionable steps on how to develop and execute a successful, industry compliant, mobile marketing strategy and programs A roadmap to navigating the mobile marketing ecosystem and a clear understanding of how to engage the players in the industry Follow this link for more information.

Posted on July 26, 2011
By Team InMobi

13

July

Apps For Good

Last night, InMobi attended cdi's Apps For Good in London. What a wonderful event! Teams of school-children presenting their ideas for apps that could change their world.    But this wasn't just kids showing off drawings of theoretical apps, the Apps For Good course that runs in these schools get participants thinking about problem definition, market research, business cases, and - crucially - building apps. Using Google's Android App Inventor, the students were able to create working prototypes of their applications. It's great to see young people building amazing apps which have the power to influence the world around them. We were particularly impressed with how professionally the apps were presented and how confidently they answered questions from the "Dragons' Den". There's a podcast of the event available. Too often apps are seen as frivolous distractions from the real world. The pupils had developed apps which tackled bullying in schools, a fun way to look at personal finance, and a translation app to help Bengali speaking parents understand what's going on at their child's school. Huge thanks to the pupils from Central Foundation Girls’ School and the http://www.high-trees.org/news.html for being so committed and developing such wonderful apps. You can also read more about the event at Tom Curtis's blog. We've decided to join Apps For Good "Expert Community" to see what help and support InMobi can offer these young developers. If

Posted on July 13, 2011
By Terence Eden

13

May

Podio Hack Day Is This Saturday, May 14

Developers, be sure to check out Podio's hack day this Saturday, May 14. InMobi is giving away $75 in network spend to attendees. To take advantage of this offer use this promo code:  Developers75 when you sign up for a new account at InMobi. We're happy to announce we're launching our API and developer site on May 14th. To celebrate this occasion, we're throwing a party and having a hackathon in the Podio store, San Francisco. Developers, designers, UX gurus, PMs and all of your friends, please join us and mash up Podio with whatever services you can think of. We'll bring the prizes, the food, and of course the beers. Podio Store: 224 6th St, San Francisco, CA 94103 For more information click here: https://company.podio.com/hackday/

Posted on May 13, 2011
By Gregory Kennedy

04

May

The InMobi Research Road Show Tour Schedule

On May 2nd InMobi kicked off our Global Research Road Show that highlights our most new study The Consumer Perspective on Mobile Shopping & Commerce. For this study we leveraged InMobi's global network of over 200 million consumers, in over 125 countries by conducting a mobile research survey. The results dive into the consumer's sentiment around mCommerce, how consumers leverage their phone while shopping, and how mobile advertising impacts consumer interactions. The research will be segmented by mobile OS platform and help outline the different segments of mCommerce users. Attendees of our Research Road Shows will leave with an in-depth understanding of how best to engage shoppers via a mobile device and how consumers have changed their purchasing behavior due to the introduction of mobile devices. If you're interested in attending, please email: events@inmobi.com Research Road Show Tour Schedule: Dusseldorf: May 4, 2011 Hamburg: May 5, 2011 London: May 10, 2011 New York: May 10, 11 and 12, 2011 San Francisco: May 17 and 18, 2011 Chicago: May 19, 2011 Paris: June 7, 2011 Milan: Q2 Los Angeles: Q3 Seattle: Q3 Minneapolis: Q3 Dubai: Q4 Our Mobile Shopping Infographic was shown in Manhattan's Times Square earlier this week... and, so you don't have to squint to read the results, I've attached a link to the entire article and Infographic here.

Posted on May 04, 2011
By Marseille Steele

19

April

Vodafone Android Developer Day in London

We want to thank Vodafone developer for hosting a fantastic event last Saturday here in London. Sony Ericsson and Ideaworks Labs both gave excellent presentations. Erik Hellman a Software Innovator at Sony Ericsson in Lund, Sweden even gave away a bunch of code samples (some of which can be downloaded here). His work developing 3D interfaces for mobile devices was inspiring.

Posted on April 19, 2011
By Gregory Kennedy

11

April

ad:tech Sydney Round Up

  InMobi was invited to speak at ad:tech Sydney on the subject of Implementing an Effective Mobile Advertising Strategy. I was fortunate enough to take the prized opening slot amongst four other panelists after the first keynote of the conference. To set the context, Australiis extremely developed smartphone market (over 50% of phones are smartphones) with possibly the highest penetration per capitof iPhones. This makes the market ripe for mobile advertising. Instead there is apathy towards mobile from advertisers in the Australian market and the consumer is significantly ahead in terms of demand. Most advertisers appear to still be waiting for the œyear of the mobile, but at InMobi, we know it's already here. few smaller advertisers are already realising the benefits of mobile advertising by getting involved early, learning and now capitalising on this latent consumer desire. My message to advertisers is simple ,"Now is the perfect opportunity to start with mobile advertising, the cost of entry is low and other alternative medichannels are already cluttered." You can download the full presentation here.

Posted on April 11, 2011
By Rob Marston

08

April

iPhone/iPad Dev Con Boston Round Up

We wanted to thank all the attendees and presenters for making this week's conference so great. Mike Lees keynote in particular stood out. Not just because he did it dressed as a mariachi and with a band! (Yes this is 100% true, link here) But its also because of his content and ability to connect with developers. While its clearly an unorthodox approach, it takes a real genius to both entertain and educate on a technical topic. These types of presentations are at best dry, dull, and unexciting. His was NOT. Great job.   The InMobi expo table was swamped with people. We met a number of new and interesting developers, reconnected with old friends and even found a few new clients. Thanks. If you missed it during the conference, our special offer for developers is still available. Use this promo code Developers75 for $75 in free network spend. See you all at WWDC.  

Posted on April 08, 2011
By Gregory Kennedy

26

March

Ashwani Kumar, Speaking at the Web 2.0 Expo This Thursday

Come see Ashwani Kumar speak this Thursday at the Web 2.0 Expo in San Francisco. He will share data and insights that will show how advertising can be an excellent way to make money with Mobile Apps. For more information view this link.

Posted on March 26, 2011
By Gregory Kennedy

07

March

Ad-Tech Sydney Attendees: Get $50 In Free Ad Spend

If you are attending Ad-Tech Sydney, please be sure to see Rob Marston speak on Wednesday, March 9 at 9:50 am on the Achieving an Effective Mobile Strategy Panel. This panel will discuss best practices for marketing and advertising on mobile devices. Rob will debunk the Top Five Myths of Mobile Advertising. Later, that same day at 12:00 pm in the Expo Seminar Theatre Rob will present The Real Consumer Perspective On Mobile Advertising. This presentation is based on our finding from global survey of 20,000 consumers which exploreshow the consumer views mobile advertising. Stop by our booth in the Expo Hall and receive $50 of free in-network spend and copy of InMobi's Network and Consumer Research reports, or follow this link: http://www.inmobi.com/adtechsydney

Posted on March 07, 2011
By Gregory Kennedy

07

March

Ashwani Kumar Accepted To Speak At The Web 2.0 Expo In San Francisco

We're proud to announce that Ashwani Kumar will be speaking at the Web 2.0 Expo this March. His talk will address the excellent opportunity advertising offers for developers to earn a living and how to take advantage of it. Follow this link for more information: http://www.web2expo.com/webexsf2011/public/schedule/speaker/102901

Posted on March 07, 2011
By Gregory Kennedy

24

February

Join InMobi at The Game Developers Conference 2011 in San Francisco

With the Game Developers Conference taking place next week in San Francisco, we're inviting all gaming developers to our party Tuesday night, March 1. Come meet with other likeminded industry insiders, have a drink, and talk about the latest trends in the gaming industry. Date: Tuesday, March 1 Location: Roe, 651 Howard Street, San Francisco, CA 94103 Time: 6:00pm to 9:00pm Launching a World Developer Fund 2011? Over the past year, InMobi worked hard to support independent developers with our $2 Million Dollar World Developer Fund. This year we're gearing up to launch our new program, which should offer indie devs even more support than last year. The details on our World Developer Fund 2011 will be announced at this event. This means attendees will be the first ones who can take advantage of our new promotion. We look forward to seeing you all there. Please RSVP: events@inmobi.com

Posted on February 24, 2011
By Marseille Steele

10

February

InMobi at Mobile World Congress 2011

Update February 15 The Value of Emerging Markets Whitepaper Now Available: Download PDF > As we head into the largest mobile event of the year, InMobi has been working around the clock on initiatives for this year's Mobile World Congress. Our entire executive team will be traveling to Barcelonand we are all looking forward to connecting with friends, partners and meeting new people. Just for this year's Mobile World Congress we have put together special Thought Leadership Whitepaper Series. Please check back as we will be posting the links to the whitepapers as we release them during the event. If you would like to schedule meeting with us while at Mobile World Congress please follow this link: http://www.inmobi.com/mwc2011 Thought Leadership Series Whitepapers While the journalists and bloggers busily draft lists and make predictions, at InMobi, we decided to take slightly different approach. Rather than simply add to the noise, we took step back and asked ourselves what will define the next phase of mobile advertising? We chose to develop series of whitepapers and offer in depth analysis, for select number of topics. For the series we discuss three concepts that we think will define the next phase of mobile advertising. The release schedule is as follows: Sunday, February 13 - Developers as Innovators: What segment of the mobile advertising industry is primed to lead the next phase? Developers. These individuals are at the heart of the future

Posted on February 10, 2011
By Marseille Steele

09

February

Come to Appy Hour - The World of Apps!! This Thursday, February 10

If you're in the Bay Area tomorrow, I will be speaking at a brand new developer event in Burlingame called Appy Hour. Details are below: Introducing APPY HOUR!! Brought to you by a collective of Tastemakers & Tech Developers. This is the freshest, new, monthly happy hour event tailored to the world of software applications or otherwise known as APPS. Tastemakers & Tech Developers welcome the world of developers, hardware providers, carriers, service providers, venture capitalist and more. The first Appy Hour will be held at Medallion Steakhouse in Burlingame, Ca Thursday, February 10th. RSVP here: http://appy-hour.eventbrite.com/

Posted on February 09, 2011
By Gregory Kennedy

13

January

Krishna Kumar is Speaking at the Mumbai Business School

InMobi's own Krishna Kumar (better know as KK in the industry), Director Business Development, has been invited to speak at the Mumbai Business School, one of the leading business schools in India. He will address students on the topic of Mobile Marketing. KK has always been in the forefront of mobile content and advertising. We're sure that KK's experience and stories will both entertain and enrich the students greatly. For more info: www.mumbaibusinessschool.org

Posted on January 13, 2011
By Gregory Kennedy

16

November

InMobi's Anne Frisbie is Speaking Tomorrow, November 17 at the MMA Forum in Los Angeles

If you're attending the Mobile Marketing Association Forum at The Beverly Hilton Hotel tomorrow in Los Angeles, be sure to see InMob's VP and Managing Director of North America, Anne Frisbie. She will be participating in this disucssion: Panel: The State of Mobile Advertising - Now & Next Date: Wednesday, November 17 From: 2:50-3:15 Location: The Beverly Hilton Hotel Moderator: Mickey Khan: Editor in Chief; Mobile Marketer Speakers: Michael Baker: Chief Executive Officer; DataXu Curt Doty: Executive Vice President; Trailer Park Anne Frisbie: Vice President & Managing Director North America; InMobi Patrick Mork: Chief Marketing Officer; GetJar http://www.mobilemarketingforum.com/?q=node/969

Posted on November 16, 2010
By Gregory Kennedy

01

November

InMobi Monetization Session at 360iDev - Sunday November 7, Austin, Texas

Please join us this Sunday in Austin, Texas at 360iDev for our full day session on app monetization. For tickets and more information: www.360idev.com Sunday November 7, Austin, Texas The first three segments of this session will run for roughly 30 minutes. The panel will run for 45 minutes. The entire session will be repeated in the afternoon with one addition, a Developer Show and Tell. If you would like to sign up for the Show and Tell please contact: gregory.kennedy@inmobi.comMorning Session 9am to 12pm Afternoon Session 1pm to 5pm Session 1: Advertising and the iOS Ecosystem Ashwani Kumar, head Smart Platforms for InMobi we take app developers through the iOS ecosystem and share data that will debunk the myth that global eCPMs are not on par with U.S. eCPMs. Download Presentation Session 2: Building an Ad Supported App Business Gregory Kennedy, head of InMobi's developer community will share business strategies for developer and entrepreneurs who want to create an ad support app business. Download Presentation Session 3: InMobi Advertising SDK Tips and Tricks Rishabh Chowdhary, the developer of InMobi's iOS ad SDK will take you through installation and provide tips and tricks to help developers get the most out of mobile advertising. Download Presentation Session 4: Panel Discussion - Beyond the Ad Network, Third Party Mobile Ad Platforms The emergence of third party platforms in the mobile space is an area of particular interest to app developers recently. We have

Posted on November 01, 2010
By Gregory Kennedy

28

October

Come See Anne Frisbie Speak at AdTech New York and The Mobile Squared Roadshow

Anne Frisbie, InMobi's Head of North America will be speaking at two different events in New York City next week. Be sure to catch her session if you're attending either of these conferences. Event: MobileSquared Roadshow Date: November 2, 2010 Location: New York City, Academy of Science Details: 9:30 AM Keynote by Anne Frisbie Insights and technology make a perfect marriage for mobile media http://www.mobilesquared.co.uk/roadshow/roadshow-us Event:AdTech New York Date:November 4, 2010 Location: New York City, Javits Center Details:11:45 AM Panel discussion wit Anne Frisbie Marketing Masters: Mobile Marketing The Advertising Medium that Lives in Your Pocket: Building Strategy from Best Practices and Global Consumer Insights

Posted on October 28, 2010
By Gregory Kennedy

25

October

InMobi's Founder and CEO, Naveen Tewari is Speaking this Thursday, October 28 at ETRE 2010

InMobi's Founder and CEO, Naveen Tewari is speaking this Thursday at ETRE, The European Technology Roundtable Exhibition in Cannes, France. He will be participating in: Keynote Roundtable: Mobile: New Business Models. New Markets. New Challenges. Moderator: Alex Vieux, Red Herring Panelists: Philipp Schloter, Chief Executive Officer, Abukai Phil Dance, Managing Director, BT Group Andrew Jacques, Vice President EMEA, Good Technology Naveen Tewari, Co-Founder & CEO, inMobi Tom Henriksson, Head of Corporate Business Development, Nokia Ludovic Gaude, Chief Executive Officer, Zokem InMobi is honored to have been asked to participate in this years ETRE. From its inception 21 years ago, ETRE has been an invite-only forum for the founders, presidents, and CEOs of IT companies. ETRE gathers executives from every part of the global IT and business communities to exchange insights, discover innovative technologies, establish new alliances, and solidify existing partnerships under one roof. Click here for more info.

Posted on October 25, 2010
By Gregory Kennedy

06

October

InMobi's Ankit Rawal is Speaking at iHub in Kenya

Ankit Rawal, Head of Advertising, Africa, InMobi will speak about the state of mobile advertising in Africa at iHub in Kenya this Thursday, October 7. iHub is an open space in Nairobi where key players in digital media and advertising connect and collaborate. Here is the description off their site: Nairobi's Innovation Hub for the technology community is an open space for the technologists, investors, tech companies and hackers in the area. This space is a tech community facility with a focus on young entrepreneurs, web and mobile phone programmers, designers and researchers. It is part open community workspace (co-working), part vector for investors and VCs and part incubator. Use this link for information: http://www.ihub.co.ke/blog/2010/10/mobile-advertising-in-africa-ankit-rawal/

Posted on October 06, 2010
By Gregory Kennedy

26

September

InMobi Update from London

For those who missed seeing us in person, the press coverage, tweets or other communications, we've had a busy few days in London last week. Starting at 8am on Monday morning, the Global View of Mobile Advertising roadshow rolled into town with our research team clutching the latest findings from our consumer research survey in the UK, France, Italy and Spain. London's Sketch hosted a selection of analysts and journalists for discussion and debate on our network and consumer research. Companies in attendance included: The Financial Times, CCS Insight, Enders Analysis, Thomson Reuters, Mobile Entertainment, Mobile Marketing and more. With only a quick 30 minute break to switch from breakfast to lunch, we repeated the event all over again for a selection of agencies and other partners, including: Somo Agency, OMD, Starcom, Lucidity Mobile, Blismobile, ComScore and more. The feedback from both sessions was clear - InMobi have raised-the-bar for ad network research in providing: a deeper level of regional insight and analysis; a rare and unique consumer perspective; and an academic rigour to our analysis that has been lacking in similar studies. With the research out of the way and articles starting to appear online, the team switched venues to the 24 Club London, where we co-hosted the Mobile Entertainment Meet-Up. This occasional gathering of London's mobile community saw it's largest turnout ever, with more than 170 people in attendance. InMobi was well represented with the entire team present and the inaugural

Posted on September 26, 2010
By Rob Jonas

20

September

InMobi Research: A Consumer View of Mobile Advertising, European Preview Today

Today at London's famous Sketch restaurant we unveiled preliminary findings from Part II of our global research project. By now you are all familiar with the global network data we released on Sept. 8th, but there is a Part II to our effort which includes a consumer survey via the mobile phone conducted among over 13,000 consumers in 14 countries so far. Analysts (Informa, Enders, SCC Insights, comScore), agencies (OMD, Starcom, Bliss, Somo, Lucidity) and journalists (Financial Times, Reuter's, Bloomberg, Mobile Entertainment, Mobile Marketing, Screen Digest, IF Communications) all joined us for lunch and breakfast to review this comprehensive feedback from consumers. While the group discussed numerous aspects of the research, two really stood out as having serious implications for the industry moving forward: Mobile advertising must do more to consider the immediate, convenient nature of the device. Making a call, purchasing, or searching are all more important and engaging to consumers than engaging with content. While the latter may make sense for the fixed web, simply posting your web ads into a phone misses the point entirely. We have hard data to show it directly from consumers. Yes, it's more work, but we cannot pretend mobile is "just like PC" any longer. Consumer are telling us it's not. The Number One benefit of mobile advertising according to consumers is to "help them learn something new". We asked about entertaining them, saving time, saving money, free content, finding something nearby, etc. All

Posted on September 20, 2010
By James Lamberti

16

September

Msearchgroove.com Goes Deep on InMobi Mobile Ad ROI Tracking (AdROIt)

This Saturday at 1pm California time, I will be on a flight to the U.K. with the intention of attending no less than 6 different mobile events in London in 8 days including 3 in one day. Crazy. On the other end is one of InMobi's earliest supporters - renown blogger Peggy Anne Salz from www.msearchgroove.com. Peggy has been following us since the beginning and decided it was time to write a piece on InMobi's AdROIt technology. Regardless of your interest in the InMobi spotlight piece, Peggy is worth reading and following. We will be doing more with her in the future for sure. And for our UK readers - see you in London! I always look forward to one of these when in town 😉

Posted on September 16, 2010
By James Lamberti

15

September

InMobi's Limvirak Chea, Interviewed at MobileTechCon 10

Limvirak Chea, InMobi, Director, Business Development, Europe was Interviewed at MobileTechCon 10 in Germany. In this video Limvirak covers a few topics, such as the different monetization strategies app developers can employ and how they can increase their apps ranking with mobile advertising.

Posted on September 15, 2010
By Gregory Kennedy

01

September

InMobi Global Event Calendar For September

InMobi kicks off the conference season this month with a presence at a number of great events around the globe. Please contact events@inmobi.com if you have questions or need additional information. Asia Pacific iMedia Brand Summit - Hunter Valley, Australia Date: September 13-15 Location: Cypress Lakes Resort - 9 Thompsons Rd. Pokolbin, Pokolbin 2320, Australia www.imediaconnection.com/summits/ Emmanuel Allix, InMobi, Vice President and Regional Director, Asia Pacific is presenting at the Innovation Forum. India Product Managers' Conclave Date: September 19 Location: IIM Bangalore Sridhar Ranganathan, InMobi, Vice President of Product Management is speaking on panel at 12:45-1:15pm. Digital Media Conclave, Mumbai Date: September 24, 2010 Location: The Residence Hotel & Convention Centre, Saki Vihar Road, Near Vihar Lake, Powai, Mumbai www.digitalmediaconclave.com Sridhar Ranganathan, InMobi, Vice President of Product Management is giving a keynote. Mobile Apps Conference Date: September 25, 2010 Location: Nimhans Convention Centre, Near Diary Circle, Bangalore - 560029 www.siliconindia.com/events/siliconindia_events/agenda.php?eid=MobileAppsConf2010_Blore Sridhar Ranganathan, InMobi, Vice President of Product Management is giving a keynote. iMedia Agency Summit - Bali, Indonesia Date: September 27-28 Location: Conrad Hotel - Jl Pratama Raya 168, Tanjung Benoa, Bali 80363 www.imediaconnection.com/summits/ Robert Woolfrey, InMobi, Director of Brand Advertising, Asia Pacific is presenting at the Innovation Forum. Europe Mobile Tech Conference 2010 Date: September 6-8 Location:Rheingoldhalle Mainz - Rheinstrasse 66, 55116 Mainz(outside of Frankfurt) www.mobiletechcon.de/2010/ Limvirak Chea, InMob, Director, Business Development Europe and Middle East

Posted on September 01, 2010
By Gregory Kennedy

26

August

Congratulations to All The Winners of AppFaceoff

Correction. Looks like we got some incomplete information on this (you just can't trust what you read on the internet). The complete list of winners from AppFaceoff are in order: 1. WTFAY took home first prize. www.wtfay.com 2. BreezyPrint finished second. www.breezyprint.com 3. TiltWorld finished third. www.tiltworld.com We want to congratulate @TiltWorld for winning AppFaceoff last night at @pariSoma. The combination of the game's creative story and unique game play dazzled the judges enough to take home 3rd prize. We also want to thank the other competitors, organizers and attendees for making last night's event a success. For more information visit: www.tiltworld.com

Posted on August 26, 2010
By Gregory Kennedy

24

August

Come and See Us at Apps Faceoff and Silicon Valley Android User Group Tomorrow

InMobi will be attending and sponsoring two different events tomorrow night. One in San Francisco and the other in Silicon Valley. Details can be found below: Apps Faceoff Date: August 25, 6:30pm to 9:00pm Location: PariSoma Loft, 1436 Howard St. (at 10th) in San Francisco. www.parisoma.com Amit Gupta, Co-founder, VP of Business Development will be a guest Judge for the Apps Contest. InMobi will award $250 of in-Network spend to the winning app. Silicon Valley Android User Group Date: August 25, 6:00pm to 8:00pm Location: T-Mobile, 1911 Landings Drive, Mountain View, CA 94043 www.android-android.net Ahswani Kumar, InMobi, Head of Smart Platforms will be giving a presentation on the Economics of App Monetization Through Advertising.

Posted on August 24, 2010
By Gregory Kennedy

22

August

Download Ashwani Kumar's iOSDevCamp Presentation

We want to thank everyone for coming to the presentation. Ashwani spoke to a packed room, no small feat to achieve in the final hours of a hackathon. We have posted a PDF of the presentation here for download: http://dl.dropbox.com/u/9843154/iOSDevCampAug2010.pdf

Posted on August 22, 2010
By Gregory Kennedy

20

August

Ashwani Kumar is Speaking at iOSDevCamp 2010 this Weekend

Ashwani Kumar, head of smartphone platforms at InMobi will be speaking this Sunday at iOSDevCamp. His presentation is not to be missed, it will feature insights and analysis based on data pulled from the InMobi network. Ashwani will debunk the low eCPM myth about markets outside North America and show small developers how they can benefit of the global nature of the mobile internet revolution. Tickets for the event are still available. Here are the event details: Location: iOSDevCamp 2010 PayPal headquarters in San Jose, California 2161 N 1st Street, San Jose, CA 95131 www.iosdevcamp.org

Posted on August 20, 2010
By Gregory Kennedy

11

August

InMobi Global Event Calendar For August

Here is a round-up of InMobi global event participation for the rest of August: Africa Internet Show Africa Date: August 2-3, 10:00am - 5:00pm both days Address: Sandton Convention Centre, Maude Street Sandown, 2196, Johannesburg www.internetshow.co.za Stephen Newton, InMobi, Vice President and Managing Director, Africa will be leading a “MobiWeb” workshop on August 3 in Theatre 4. U.S. iOSDevCamp, San Jose Date: August 20-22, 10:00am - 5:00pm Address: PayPal (eBay) Offices, 2161 N 1st Street, San Jose, California 95131 www.iosdevcamp.org InMobi will have a table and strong presence. Expect to meet people from both the San Francisco and Bangalore office. Apps Faceoff Date: August 25, 6:30pm to 9:00pm Location: PariSoma Loft, 1436 Howard St. (at 10th) in San Francisco. www.parisoma.com Amit Gupta, Co-founder, VP of Business Development will be a guest Judge for the Apps Contest. InMobi will award $250 of in-Network spend to the winning app. Silicon Valley Android User Group Date: August 25, 6:00pm to 8:00pm Location: T-Mobile, 1911 Landings Drive, Mountain View, CA 94043 www.android-android.net Ahswani Kumar, InMobi, Head of Smart Platforms will be giving a presentation on the Economics of App Monetization Through Advertising. Europe LBS students and entrepreneurs - The future is Mobile Date: August 19, 6:30pm to 9:00pm Addres: The RCOG Building, Adjacent to London Business School, Regent Park, London NW14SA futureismobile.eventbrite.com Rob Jonas, InMobi, Vice President and Managing Director of Europe and Middle East will be giving

Posted on August 11, 2010
By Gregory Kennedy

04

August

Overview of Presenters From Tonight's pariSoma Mobile Mixer

The pariSoma Mobile Mixer for mobile startups is tonight. Come see live demos which will include a mix of apps, hardware, and accessories. The event starts tonight at 6:30pariSoma 1436 Howard street San Francisco appbackr allows iPhone and iPad developers to sell wholesale copies of their applications to finance development. appbackr buyers profit when the apps are sold on the iTunes store. Learn more at www.appbackr.com Apsalar provides marketing tools for mobile apps. We aim to bring the efficiencies of conversion marketing to the mobile ecosystem (iPhone, Android, Mobile web). Learn more at www.apsalar.com audio perfume surrounds you with subtle sound waves, creating occasional acoustic ambiance with your mobile device. audio perfume runs invisibly in the background, this lets it come to life at any moment, no matter what applications are running, even while your mobile device is sleeping. Learn more at www.audioperfume.com BreezyPrint provides mobile printing that Just Works. The software is incredibly easy to use, takes about 2 minutes to set up, works with practically every printer ever made and lets you print anything from your mobile device in just a few clicks. Learn more at www.breezyprint.com Expensify does expense reports that don't suck! They do this by importing expenses *and receipts* from credit cards and mobile phones, submitting expense reports through email, and reimbursing entirely online using QuickBooks and direct deposit. Learn more at www.expensify.com Footfeed is a new

Posted on August 04, 2010
By Gregory Kennedy

03

August

InMobi is Sponsoring a Mobile Mixer for Startups Tomorrow Night at parisSoma

pariSoma will be hosting a Mobile Mixer for startups in the mobile industry. Startups will be demoing at tables throughout the space and will include a mix of apps, hardware, and accessories. If you are creating mobile tech, we want to see it! Attendees will mix with hot bay area startups while enjoying sangria, beer, and snacks. Location: parisSoma 1436 Howard street San Francisco Click here to read more information on all the companies that will be represented tomorrow. Want a demo table? Register here to reserve one!

Posted on August 03, 2010
By Gregory Kennedy

30

July

Myth Busting with Data: 15 Minutes at Techcrunch CrunchUp

Hello World, Just off the stage with Mr. Arrington at TechCrunch's CrunchUp conference. 15 minutes of data speak about globalization goes by quickly. If you missed it, you can see it at http://www.ustream.tv/recorded/8613992 or read about it here at http://techcrunch.com/2010/07/30/inmobi-data/. Or you can simply read the four sentences below to get the key takeaway. 1. eCPMs around the world do not vary as much as people think. If the average eCPM globally indexes at 100, the EU and US come in highest at 129 and 125 respectively while Africa sits lowest at 70. Beliefs that Asia and Africa are at 1/100th the US and EU are simply not correct. Mobile is a great equalizer - including in the world of advertising. 2. Developed markets will be challenged by emerging markets as thought leaders and innovators in mobile advertising. Main reason? Consumers. In emerging markets consumers have fewer media options, lower tech phones that challenge our creativity, and more per capital growth potential. Hence advertisers are pushed to engage them in the mobile channel at scale on a performance dimension. This combination - especially along the performance dimension of mobile advertising - will serve as a "forcing function" in emerging markets that does not exist in the US.We already see evidence of this in our top 10 eCPM market list.UK and US rank #9 and #10 while Malaysia, Thailand, and South Africa are all in the top 5. 3. Developers will be first to

Posted on July 30, 2010
By James Lamberti

28

July

Amit Gupta Is Presenting at Silicon Valley Android Developers MeetUp Tonight

Come see Amit Gupta co-founder and VP of Business Development for InMobi present tonight at the Silicon Valley Android Developers MeetUp. Monthly Android Technical Session: AR, NDK, Ads Agenda 6:00 Food and networking 6:30 Introduction 6:40 Speaker & Presentation Location: T-Mobile (Click for map) 1911 Landings Drive Mountain View, CA 94043 www.android-android.net

Posted on July 28, 2010
By Gregory Kennedy

27

July

Join InMobi at the AlwaysOn 250 Awards Ceremony Tonight

InMobi was nominated this year in the Enabling Tools and Devices category of the AlwaysOn Global 250. The AO Global 250 represents emerging U.S. and international companies pioneering on-demand computing, digital media, entertainment, and greentech. We're excited and humbled to be included along side so many other great companies. We want to thank The AlwaysOn editorial team, along with partners at Manatt, Morgan Stanley, the Blackstone Group, KPMG, Silicon Valley Bank, Sonnenschein, and Bridge Bank. We really appreciate this opportunity. See you all tonight. If you're interested in attending tickets are still available: http://www.aonetwork.com/AOEvents/2010/Summit-Stanford-2010-0#day-block-1 View the complete list of nominees here: http://alwayson.goingon.com/AOStory/Announcing-2010-AlwaysOn-Global-250

Posted on July 27, 2010
By Gregory Kennedy

21

July

Panel Discussion with Naveen Tewari: Insights into the Mobile Advertising Space

Please listen while Naveen Tewari, Founder and CEO of InMobi participates in this panel discussion on the mobile ad space. Insights into the Mobile Advertising Space Hosted by Imran Khan from JPM's Internet & Entertainment Equity Analyst. Featuring: Naveen Tewari Founder and CEO of InMobi Michael Avon Executive Vice President and CFO of Millennial Media, and Krishna Subramanian Co-Founder of Mobclix. Thursday, July 22 @ 11:00am ET / 16:00 UK DIAL-IN: 888-455-9312 (US); +1-773-799-3513 (outside US); Passcode: MEDIA Please Dial-in 10 minutes early to avoid excess holding. Replay through 7/29: 800-945-7814 (US); 402-220-3583 (non-US); passcode: 6598 Passcode: Replay available approximately an hour after the call ends.

Posted on July 21, 2010
By Gregory Kennedy

13

July

Live from MobileBeat: “The iAd Wars” Roundtable

Live from Mobile Beat 2010, that's right more discussion of Apple. As if there hasn't been enough yet (read that: dripping with sarcasm)? We welcomed them to the industry a few months back. Although they've not reciprocated, so far it's been quite a pleasant experience for both of us. It's really nothing like a war at all. More like a partnership actually. They have a couple cool mobile devices, bring lots of mindshare and money to mobile advertising, and charge really high CPMs. We have 9,000 devices (including both of Apple's), 16.9 billion impressions, and market-driven CPC prices. Works for us! My musings aside - Matthaus Krzykowski from Mobile Beat hosted and titled the discussion “Apple Versus the World: The iAd Wars with Anne Frisbie from InMobi. The panel debated and Anne arrived at the obvious conclusion, which the group agreed with - there is no war. We created the war. Nobody else caresto quote Matthaus. Well said. Now let's move on shall we?

Posted on July 13, 2010
By James Lamberti

12

July

InMobi is a Sponsor of MobileBeat 2010

InMobi is proud to be a sponsor and attendee at MobileBeat 2010 in San Francisco. Come and hear Anne Frisbie, InMobi, VP & Managing Director, North America speak at tomorrow's Breakout Session. 2:45pm - 3:35pm [Breakout Session] Apple vs. the World: The iAd Wars How can independents compete, now that Apple and Google are poised to dominate mobile advertising? Panelists: » Anne Frisbie, InMobi, VP & Managing Director, North America » Paran Johar, JumpTap, CMO » Dan Mason, MTV Networks, Sr. Director, Technology, Mobile & Syndication » Mike Parker, Tribal DDB, President of US Moderator: » Matthus Kryzkowski, Agora9, Co-Founder & Managing Partner,VentureBeat, MobileBeat 2010 Co-Chair & Program Director InMobi will have a booth for both days, please stop by and say hello.

Posted on July 12, 2010
By Gregory Kennedy

13

November

ET Now meets Sherpalo Ventures and InMobi

ET Now meets Ram Shriram, a man who is counted as one of the greatest tech investors of all time. He is most well-known for being one of the first investors in Google and is now the founder of a VC firm, Sherpalo Ventures. The show also covers one of Sherpalo Venture's largest investment in India, InMobi and an investment decision which took all of 20 minutes. Naveen Tewari shares his experience with Sherpalo Ventures.

Posted on November 13, 2009
By Abhinav Gupta

13

November

ET Now meets Mumbai Angels and InMobi

Whether your startup is an idea on paper or just a few months old, the Mumbai Angels, if impressed will give you that seed level cash injection. ET Now meets Sasha Mirchandani and Prashant Choksey to profile the Mumbai Angels and their portfolio company InMobi, the first company to receive funding from Mumbai Angels. Amit Gupta talks about how Mumbai Angels has been more than just an investor to InMobi.

Posted on November 13, 2009
By Abhinav Gupta