08
August
Resist the Urge to Hit the Reset Button on Your SKAN 4 Gameplan
There’s no shortage of complexity app performance marketers are faced with when navigating the path towards a privacy-first future, and things got a bit more complicated recently when our partners at Singular and AppsFlyer reported on their discovery of an iOS bug in SKAdNetwork (SKAN) 4 that was causing conversion values to reset due to a faulty API connection between SKAN and Apple Search Ads. While Apple quickly sprang into action with a fix, media partners must now account for bug-impacted…