10

September

POPS Partners with InMobi to Deliver Delightful Video Ad Experiences on Mobile 

   POPS, the leading digital entertainment company from Southeast Asia, has partnered with InMobi for monetization in Vietnam. The entertainment app, in partnership with InMobi, intends to help advertisers reach their audiences through an always-on device: the mobile and the most engaging ad format: video. The association enables advertisers to leverage advanced programmatic advertising capabilities such as custom audience targeting using content, location and cross-device graphs, real-time analytics and third-party measurement. Rishi Bedi, Vice President, SEA, Japan and Korea at InMobi shared, “POPS is the leading original content platform from Vietnam. Whether it’s through live concerts, events or digital content, POPS provides a lasting impression on audiences and paves the way for meaningful interactions between the brands and their consumers. Uniquely, POPS boasts of a significant female viewership among its 2 million and more monthly active users, making it extremely valuable for sectors such as consumer goods, home appliances and the likes.” Shedding more light, Sarika Tulsyan, Chief Revenue Officer - POPS Worldwide said, “InMobi is our top ad monetization partner that brings its global expertise to our region. In a short span of association, we have witnessed 2.5X growth in the ad monetization value

Posted on September 10, 2020
By Team InMobi

26

June

Are You Ready for TCF 2.0?

By August 15, 2020, the second iteration of the Transparency and Consent Framework (TCF 2.0) will be the official technical standard for managing consumer preferences like opt outs and opt ins with the broader ad tech space. Here’s what you need to know about TCF 2.0 and how InMobi is here to help.  At its core, TCF 2.0 intends to build a more responsible and self-regulated ad ecosystem. TCF helps demand partners run ads on publishers more confidently. It is both a marker of user consent being respected, and a safe path to buy a publisher's inventory, helping the demand-side collectively build user trust in an increasingly privacy-aware digital world. We expect all our demand partners to begin supporting the TCF 2.0 standard gradually, as we transition in the coming month.  TCF 2.0 Explained  The Transparency and Consent Framework was developed in conjunction with IAB Europe and the IAB Tech Lab as a way for publishers and others in the ad tech space to ensure compliance with the General Data Protection Regulation (GDPR) in the European Union and other consumer privacy laws and regulations.  One of the main provisions of GDPR is that it requires consumers to specifically opt in to receiving targeted advertising of any kind. What this means is that anyone involved in serving this kind of advertising and messaging must be able to

Posted on June 26, 2020
By Team InMobi

23

June

InMobi + Meetrics: Strengthening Our Commitment to Viewability

We are pleased to announce our new partnership with Meetrics to offer more advertisers the transparency required to trust ad delivery data. With this new partnership, we are taking another step forward in strengthening our commitment towards measurement and verification of ad effectiveness. As content consumption behavior and advertiser ad budgets increasingly shift to digital channels like mobile, viewability as a measure of ad effectiveness has evolved from something that’s nice to have but hard to measure into a necessity. Independent ad viewability verification is now integral to any mobile in-app campaign. Meetrics is one of the first measurement vendors to be certified by the Media Rating Council for the measurement of display and video ad viewable impressions. This partnership opens opportunity for all our demand partners in Europe and across the globe to strengthen viewability measurement and optimize media spends with a trusted partner. The addition of Meetrics to our panel of leading viewability measurement partners also reinforces transparency on the reach and the impact we deliver for our advertisers through InMobi Exchange. With this new partnership, our demand partners now have more choice in determining which of the many leading measurement partners InMobi works with they want to leverage for their in-app advertising campaigns. Demand partners running campaigns on InMobi Exchange can now simply choose to measure their ad viewability via Meetrics. Alternatively, advertisers can also get started by appending Open Measurement SDK-enabled tags from Meetrics

Posted on June 23, 2020
By Team InMobi

20

April

InMobi Exchange Enables Direct Access for DV360 Media Buyers

The InMobi Exchange is now available through a direct connection on Google’s Display & Video 360 (DV360) platform for advertisers across the globe. What does this mean for advertisers? This means that all advertisers, agencies and Agency Trading Desks (ATDs), who work with DV360 as their choice of DSP can now access 100% of InMobi’s SDK supply and audiences directly via the platform. Media buyers can leverage both Open Exchange and Private Marketplace deals on the InMobi Exchange directly via DV360. The direct connection brings efficient pricing benefits to media buyers by eliminating third-party integration platforms, providing access to InMobi supply at scale (without any third-party platform throttling logics in play), and ensuring a much tighter integration. How can advertisers activate InMobi on DV360? DV360 users now don’t need to access it through other exchange partners. Media buyers must activate InMobi directly on DV360 for managing their mobile marketing programs at scale on the InMobi Exchange. To get started, InMobi will need to be selected as an approved exchange that the buyer wants to see inventory from on their targeting portal. DV360 users can enable InMobi using the following steps: Sign in to your DV360 account Select Settings> Basic Details from the Menu Locate the Exchanges Section Check the box next to InMobi in “Targeting and Inventory Sources” Click Save InMobi is a TAG-verified mobile app exchange with a reach of over 1.3 billion unique users globally.InMobi has

Posted on April 20, 2020
By Team InMobi

14

April

Partnering with Industry Leaders to Make a Difference

COVID-19 has profoundly changed our lives, our work and our industry. Like many of you, we have asked ourselves what we can do to help. In this spirit, we are proud to partner with Amobee and other leaders in the industry to run public service announcements. These PSAs will reach global audiences, and they lead readers to the World Health Organization’s website. What’s the goal of the initiative? We are committed to keeping the public around the world informed regarding the measures they can take to help prevent the spread of the virus. To learn more about this global effort or get involved, head to this website. LEARN MORE For data and insights from InMobi’s intelligence solutions on how COVID-19 is impacting people across the globe, head to inmobi.com/covid-19.

Posted on April 14, 2020
By Team InMobi

13

March

InMobi Recertified by TAG as CAF Compliant

For 2020, InMobi was recertified by the Trustworthy Accountability Group (TAG). Specifically, InMobi was again Certified Against Fraud (CAF) by TAG, making InMobi the recipient of the CAF distinction for three years in a row. There are over 100+ companies that have been recertified by TAG in this round. It’s indeed a big win for the industry as a whole and is reflective of the important collective efforts being taken by ad tech vendors to combat fraud. “This year’s seal recertifications demonstrate that long-term commitment by TAG members to the fight against criminal activity in digital advertising. With a record number of leading companies participating in TAG programs, we are creating a consistent, unified, and secure framework for digital advertising round the world,” said TAG CEO Mike Zaneis. Fraud remains a significant concern among both advertisers and publishers in the mobile programmatic ecosystem. For example, in a recent discussion with Digiday, leading voices in the ad agency world cited ad fraud as among their top concerns right now. But, as this year’s TAG certification round shows, the ecosystem as a whole is taking fraud extremely seriously – and this is leading to major changes throughout the value chain. According to numbers cited by eMarketer, not only did the amount of digital display advertising budget lost to fraud drop significantly between 2015 and 2019, but ad fraud is no longer a top cited concern among marketers and media buyers. Material Benefits of TAG

Posted on March 13, 2020
By Team InMobi

13

December

How Will The Mobile App Advertising Market Evolve in 2020?

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. And, throughout the Asia-Pacific region, in-app advertising spending during the second quarter of 2019 was up 33% from the same period in 2018. Why did mobile advertising spending grow in 2019? There are a few key reasons: Growth and evolution of smartphone users: In 2019, the number of smartphone users in the world finally tipped over 3 billion. By 2021, close to half of every person on Earth will likely have a smartphone. In the U.S., 2019 was the year that people spent more time looking at and using mobile devices than they did watching television. And, the vast majority of time spent using smartphones is devoted to a number of apps. So, by necessity, marketers looking to reach their target audiences have to leverage mobile and incorporate apps into their marketing and advertising strategies. Increasing effectiveness of mobile-first ad creatives: As Srinivas KC, the VP and GM of InMobi DSP, has previously noted, in-app ads historically have looked an awful lot like desktop ads. This is a shame, as what can be done with mobile app ad creatives far outpaces what’s available in browser-based environments. Examples include native ads with rich media and video ads with interactive ad cards; there’s no way to have this kind

Posted on December 13, 2019
By Team InMobi

21

November

Announcing InMobi Exchange Customer Advisory Board

We are excited to announce the formation of a Customer Advisory Board for InMobi Exchange! Our flagship Customer Advisory Board features an array of forward-thinking, programmatic-first companies who will help chart the course of InMobi’s innovation as we continue our mission of providing a fully transparent, safe and data-driven programmatic marketplace.Who Is Participating? Ad Tech industry disruptors and thought-leaders including but not limited to executives from some of the industry’s most recognized DSPs, Agencies, Brands and Publishers.Why Participate? Meet with the leading voices in the programmatic industry. Learn about how other companies are using technology to solve and scale their programmatic businesses. Have your ideas and voice heard, and have the ability to materially influence one of the world’s leading programmatic exchanges. Why Are We Convening This Advisory Board? Here at InMobi, we have built our success on customer compassion, scale and transparency. The Customer Advisory Board is a significant way for InMobi to understand our customers’ goals and key initiatives so we can align with your vision and better ensure our shared success. Since InMobi's early days, we've sat side by side with customers to work on solutions to their key revenue challenges. As we’ve grown and continue to grow, building on those meaningful engagements with customers has been our top priority. We’re constantly looking for more and better ways to understand their business goals. Our Customer Advisory Board is a key

Posted on November 21, 2019
By Team InMobi

16

October

Launching SDK 900 for iOS 13 and Android 10

We are excited to announce the release of InMobi SDK 900 for iOS and Android — a small but significant step to fuel developers looking for a lean and robust package that performs. By introducing a modular architecture for both iOS and Android apps, we have significantly reduced the space used by the InMobi SDK, while retaining all the existing features of our powerful ad SDK. SDK 900 supports iOS 13 and Android 10. Here’s a look at the major updates and a few reasons why you should consider moving to SDK 900. Comprehensive support for iOS 13 and Android 10. Includes Xcode 11 and Android X support. Modular structure that lets you choose between a lightweight monetization SDK and a powerful mediation SDK with header bidding (Audience Bidding). Size reduction by almost 30%. Removal of deprecated UIWebView (with weak reference to Moat). Bug fixes to safeguard user experience. Enhanced documentation for quick and easy integration. SDK 900 provides you the best possible update experience yet. If you are running an older version of the InMobi SDK, we would recommend that you upgrade to this latest version in order to prepare your app for iOS 13 and Android 10 and take advantage of new features, stability improvements and bug fixes. New to monetization with InMobi? Get started with our onboarding guidelines. Want to upgrade SDK 900? Download our latest SDK. Should you have any technical questions or need assistance in integration, please contact your dedicated InMobi Partner Manager or write to us at

Posted on October 16, 2019
By Team InMobi

14

October

InMobi Officially Releases Its Sellers.json File

InMobi’s sellers.json file is now live and accessible to all partners, including publishers, ad exchanges, ad networks and demand-side platforms (DSPs).Sellers.json is a major leap forward in programmatic transparency. With it in place, advertisers get clarity and transparency on everyone involved in every single programmatic transaction.The file functions similarly to an app-ads.txt file, providing a transparent record of all media buys. With sellers.json files in place, advertisers and their partners have the oversight and transparency needed to make sure no nefarious players are siphoning off their budgets. It’s a critical step forward on the sell side as well. Since sellers.json files are publicly accessible, app publishers and developers can use them to gain additional transparency and see if any unauthorized parties are reselling their inventory. It also can be used to make sure that any supply-side platforms (SSPs) are being honest about who they’re actually working with within the wider ecosystem.“We are proud to be one of the first major mobile Supply Side Platforms to release a sellers.json file. This highlights our continued commitment to transparency and trustworthy mobile advertising. This is one more step in our continued push to provide the very best programmatic in-app advertising experiences to our advertiser and publisher partners,” says Sergio Serra, Senior Programmatic Product Manager at InMobi.“Scaled ad marketplaces such as InMobi can have immense global impact when they adopt initiatives

Posted on October 14, 2019
By Team InMobi

15

August

How Programmatic is Changing Mobile Advertising [New Research]

Download the 2019 Mobile Programmatic Advertising Report Today! GET REPORT “Programmatic is the worst thing that happened to advertising and is our only hope for the future.” We don’t know which financial services marketer said this to Digiday in 2017, but perhaps no quote so appropriately sums up how many marketers and advertisers feel about programmatic ad buying today. By using software and algorithms, instead of human conversations and manual insertion orders, programmatic advertising has upturned the status quo - whether brand advertisers are ready for this shift or not. So, in the intervening time since this quote was said, how has programmatic media buying progressed? Are advertisers clinging to the tried and true, or is programmatic becoming truly dominant? To find out, we took a look at data from our own exchange stretching back from the beginning of 2017. Here’s what our Mobile Programmatic Advertising Trends 2019 report found. GET IT NOWTracking Programmatic’s Progression In short, programmatic has never been hotter. From a global perspective, we discovered the following: Global mobile in-app programmatic budgets grew 141% between 2017 and 2018. Programmatic is on the rise in every geography, but its growth is especially strong in North America. Between 2017 and 2018, U.S. spending rose 215%. The U.S. continues to be the largest market. China is the second largest in-app programmatic ad market. Between 2017 and 2018, programmatic ad spending in China rose 102%. In Q1 2019, only 45% of all mobile programmatic ad spending went to banners in the

Posted on August 15, 2019
By Team InMobi

12

August

Biting into the Pizza Category Through Actionable Consumer Insights

Use Actionable Insights from InMobi Pulse to Make Data-Driven Advertising Work for You. Data-driven advertising that drives real connections with today’s mobile-first consumers will only work when it’s powered by actionable customer insights. Data in advertising is not all the same. The goal is to power your digital advertising strategy with both first- and third-party data that yields actionable insights that can directly lead to positive consumer experiences. So how would this work in the real world? We used cutting-edge market research and consumer insights solution InMobi Pulse to look at some of the biggest quick-service pizza restaurants in the United States. By analyzing the unaided carrier data on these major QSR properties, we got unvarnished customer insights that can dramatically improve any advertising campaign. LEARN MOREReviewing the Data: Analytics on the Top Pizza Properties To get a sense of the current state of the QSR pizza space today, we analyzed the mobile websites and mobile apps of three of the biggest pizzamakers in the U.S.: Domino’s, Pizza Hut and Papa John’s. Using our carrier-verified, high-quality data, we can see what makes their customers tick. InMobi Pulse builds a holistic understanding of the customers from across data sources ranging from the InMobi ad exchange which reaches 1.6 billion users globally to permissively-sourced deterministic first-party carrier data to stated feedback directly from the customers. So what does the data reveal?Who Are Their Customers? Everybody loves pizza,

Posted on August 12, 2019
By Team InMobi

15

May

InMobi Named as One of the 50 Most Disruptive Companies in the World - AGAIN!

For the second year in a row, CNBC has named InMobi to its Disruptor 50 list. We are proud, honored and humbled to be recognized in this manner for two years running.Over the past six years, CNBC has announced the Disruptor 50, an annual list of private companies that are shaking up the landscape and threatening the status quo in their respective industries. Many of these companies have continued to innovate and change their industries.Since 2007, InMobi has continued its investment and commitment towards innovation and quality with a mission to deliver next-generation technology to disrupt the mobile advertising and marketing industry. The past 12 months have been an especially exciting and innovative time at InMobi. From our partnership with Microsoft and our acquisition of Pinsight Media to our launch of both Glance and TruFactor, InMobi has been dramatically disrupting the advertising and marketing world, bringing in new tools and technologies around data, apps and mobile devices. Plus, through our global scale and reach across the U.S., China and APAC, InMobi has experienced rapid growth and has continued its investment and commitment to creating new and innovative products.“We’re delighted and honored to be featured on CNBC’s Disruptor 50 List for the second year in a row as this further validates InMobi’s disruption and innovation in the industry,” said Naveen Tewari, Founder and CEO at InMobi. “The true success of a brand lies within their ability to drive meaningful

Posted on May 15, 2019
By Team InMobi

14

May

Launching Audience Bidding: An In-App Header Bidding Solution Built for Growth

At InMobi, we are happy to announce the launch of one of the most innovative in-app header bidding/pre-bid solutions in the market, Audience Bidding, as part of our latest SDK release. Audience Bidding not only helps publishers drive advertising revenues up but also helps them increase average revenue per user (ARPU), steering publishers towards more sustainable monetization. With programmatic advertising on the rise, publishers now often work with a mediation platform of their choice to monetize across multiple ad networks simultaneously. However, most mediation platforms prioritize ad networks based on a “waterfall” method that limits publishers from maximizing their revenues. In-app header bidding/pre-bid solutions were introduced in the industry as a workaround for this challenge. It improves the efficiency of your mediation waterfall by bringing together all demand sources in a more efficient flat auction or unified auction. It is little wonder that in-app header bidding/pre-bid solutions have been quickly gaining traction in the past year.What is Audience Bidding? Audience bidding is an in-app header bidding/pre-bid solution that pre-fetches winning bids from premium bidders through a direct connection. Publishers can increase their inventory exposure through simultaneous requests to 70+ demand bidders with a single SDK call. This eliminates the inefficiencies of maintaining multiple call order setups in your primary mediation, thereby optimizing your existing waterfall with winning bid bills across price points. How is Audience Bidding Different from Other In-App Header Bidding Solutions? Audience Bidding has

Posted on May 14, 2019
By Neeraja Rajeev

22

January

How Are In-App Advertising Rates Calculated?

How do mobile ad networks and exchanges determine in-app advertising rates? The answer isn’t always clear cut. In-app ad rates can vary depending on a variety of factors including ad types, where the ad is run, what ad revenue-sharing agreements are in place, who is supposed to see the ad, whether the goals are of the ad campaign is to generate revenue or just increase brand recall, etc. GET STARTED To help you make sense of all this, here is our guide to better understanding in-app ad rates.Understanding Different Pricing Models in Mobile App Advertising Brands and their advertising partners have a few different pricing models to choose from within the realm of in-app advertising. Let’s break down the most common ones out there today. CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads. Essentially, this denotes the cost for 1,000 impressions of a particular ad. This is the basic way for paying for reach and initial awareness, in part because it’s easy to understand and works with just about any ad format imaginable. For instance, most Facebook ads - including mobile video ads - are paid for through CPM pricing. Curious why Mille is used here? It’s the Latin word for Thousand. In a cost per click (CPC) campaign, an advertiser only pays each time an ad creative is clicked on. The

Posted on January 22, 2019
By Team InMobi

18

December

Open Your Mind to the Open Measurement SDK

For many app publishers and mobile marketers, we have exciting news. We are now officially certified in the Interactive Advertising Bureau (IAB) Tech Labs Open Measurement Software Development Kit (OM SDK) initiative. Back in April, we began working closely with the IAB to develop a single SDK to cover all in-app viewability and verification needs. With the OM SDK now available, InMobi can now get its supply measured by all the viewability vendors (including ComScore, DoubleVerify and Google ActiveView, among others) that moved to OM SDK and got rid of their legacy SDKs. GET SDK So far, OM SDK reaches more than 2 billion mobile devices across the globe. Less than 10 companies in the U.S. have been certified, putting us in exclusive company. “With in-app advertising viewability and verification simplified and made more consistent, brands can confidently and more easily buy mobile app inventory. I encourage buyers, sellers, and relevant platforms, to update their systems to support OM SDK and pursue OM SDK-enabled media,” said Dennis Buchheim, Senior Vice President and General Manager at IAB Tech Lab “Let’s continue the momentum toward simplicity and support better business relationships and results.”What is the OM SDK? Let’s get into more details here. What, precisely, is the OM SDK? It is designed to facilitate third-party viewability and verification vendors to measure impressions for ads served to mobile app environments without requiring their own SDK. The development of this SDK is

Posted on December 18, 2018
By Team InMobi

11

December

Guaranteeing Viewability, Reducing Fraud with DoubleVerify and InMobi

For mobile advertisers today - especially those leveraging programmatic media buying and in-app inventory - rising rates of fraud and an overall lack of verifiable viewability for their ads are major concerns. Historically, less than half of all mobile ads are viewable, and mobile ad fraud nearly doubled between 2017 and 2018. In fact, fraud has now become so pervasive that some advertisers may be losing close to 80 percent of their mobile ad budgets to SDK spoofing, click injection, faked installs, click spam and other related concerns. To help address these worries, we recently developed an industry-leading partnership with DoubleVerify. Thanks to this brand new integration, any advertiser working with InMobi can be confident that their ads are being seen by real people across the world’s premier mobile apps and that their campaigns are certifiably free of fraud. So how does this partnership work on the fraud side of the equation? The integration covers both pre-bid targeting for all impressions within the platform, as well as monitoring of post-bid fraud activity, such as spoofing. DoubleVerify identifies and screens the most comprehensive types of in-app fraud, including background ad activity, hidden ads, app misrepresentation (spoofing) and measurement manipulation. This comes on top of the steps InMobi has already taken to fight fraud, including being independently certified by the Trustworthy Accountability Group’s (TAG) Anti-Fraud Program. This is key for advertisers, as TAG-certified channels have, on average, 83 percent less fraud than ones that

Posted on December 11, 2018
By Matt Kaplan

10

December

IAB Extends Ads.txt to Apps

Ads.txt (Authorized Digital Sellers), a solution that helps buyers identify authorized sellers in the programmatic world, was first released in May 2017 for website and mobile web publishers. On November 30, 2018, IAB announced the release of app-ads.txt (Authorized Digital Sellers for Mobile Apps). InMobi has been closely working with IAB to make this release possible.The Problem In the programmatic world where publishers and buyers are not usually in direct contact with one another, unauthorized reselling, counterfeit inventory and domain spoofing have cropped up as major problems. Unauthorized reselling: Sometimes, intermediate sellers resell inventory without the knowledge of the publishers, resulting in underpriced inventory in the system. This prevents publishers from getting a fair price for their inventory. Counterfeit inventory: Ad networks/Supply-Side Platforms (SSPs) sometimes claim access to inventory they don’t have access to, misleading buyers to spend their precious dollars on counterfeit inventory. Domain spoofing: This is when unscrupulous publishers, ad networks or exchanges misrepresent the nature of their traffic to resemble legitimate websites. In a recent study, for example, it was revealed that top publishers like The New York Times and The Washington Post lose $3.5 million a day to domain spoofing. In all cases, unless the buyer actually contacted the publisher directly, she/he would not know if the ad network/SSP had legitimate access to the publisher’s inventory.What is Ads.txt? Ads.txt is a simple solution that gives publishers complete control over

Posted on December 10, 2018
By Neeraja Rajeev

04

September

The Digital Advertising Industry Makes Gains in Resolving Brand Safety Concerns

The growing popularity of programmatic ad buying comes with many benefits for brands and their advertising partners, including increased efficiency and easier access to a large audience. But it hasn’t been without its downsides, mostly because brand safety has become a rising concern for many major brands.Over the past few years, some major brands have found themselves in hot water when their ads inadvertently ended up next to questionable or objectionable content. This can have a hugely detrimental effect on brand perception, as unfortunate placements can make the advertiser seem tone-deaf or as if they are promoting something highly controversial. According to eMarketer, at least three-quarters of U.S. marketers have dealt with brand safety issues before.This problem has not gone unheeded. InMobi and IAS are committed to making brand safety issues a thing of the past. In March, IAS launched its innovative in-app brand safety solution, which allows advertisers to filter their media directly within their DSP of choice when buying programmatically. This new solution categorizes an app as either brand safe or as part of a potentially risky category (including adult content, alcohol, gambling, illegal downloads, illicit substances/drugs, offensive language, violence, etc.). IAS built this solution specifically for in app environments. After all, an app that is brand safe on the surface (particularly violent gaming apps and dating apps, etc.) could lead to potentially dicey situations for advertisers. “With brand safety as a growing

Posted on September 04, 2018
By Matt Kaplan

27

August

Bridging the MarTech and AdTech divide - Announcing InMobi's PartnerEdge Program

In order to run an effective mobile advertising campaign, marketers need to partner with multiple vendors to manage their marketing and advertising needs. From email and personalization tools to measurement and creative optimization tools, the various digital marketing platforms aim to provide capabilities, customer data and insights to maximize advertising and marketing ROI for advertisers.The (mostly) complete suite of advertising and marketing products available to advertisers todayFor instance, the modern marketer has to integrate with a tracking partner for attribution, an analytics partner for ROI measurement, a DMP partner for data management, a marketing automation partner for creating successful marketing campaigns, and finally ad networks and DSPs for media buying. A consequence of the options available in the marketing and advertising ecosystem is the lack of deep and direct integration between these solutions.As a result, advertisers are unable to share the data they want, when they want, with whom they want in a seamless and convenient manner.This makes the economics of mobile advertising difficult, if not impossible, to compute, resulting in wasteful ad spends.The Fragmented Landscape in MarTech and AdTechThe Advertising & Marketing Landscape. Source: Luma PartnersIn this fragmented world filled with dozens of services and tools to integrate and hundreds of partners to choose from, the event that inspired a consumer to make a purchase on your app becomes difficult to attribute. Thus, the allocation of ad spends towards the most effective channel becomes little more

Posted on August 27, 2018
By Praveen Rajaretnam

13

August

Mobile OTT Advertising: TV-Like Video And Beyond

Last week, InMobi announced its exclusive and strategic monetisation partnership with Eros Now, a leading OTT player in India. Going beyond conventional mobile advertising, this partnership is a step in redefining content monetization through deep brand integrations and other ad formats for on-demand video platforms. In light of this recent development, we caught up with Navin Madhavan, Head of Strategic Partnerships at InMobi in India to understand more about the mobile OTT phenomenon. What is Driving The Growth of Mobile OTT? According to PWC’s global entertainment and media outlook report, India’s OTT video segment has grown by 18 percent since 2017 and is set to enter the top 10 largest markets by 2022 with revenues of over $815 million. “Great internet speeds, especially affordable mobile internet data, have without doubt bolstered OTT adoption,” states Navin, “But, most importantly, the investment in exclusive online content by players such as Netflix, Amazon Prime, ALTBalaji, Voot etc. has drawn consumers to these OTT platforms. The online production houses have created a strong pull through ‘Originals’ that could never be seen on the big screen either due to production scale, niche genres made for smaller audiences and/or censor board issues.” And, if you are thinking it is just the Originals or exclusive content driving consumers to OTT, Navin throws more light on what’s driving consumers to OTT, “Live mobile TV on platforms such as Airtel TV, Hotstar, SonyLIV has been another revelation, with sporting properties

Posted on August 13, 2018
By Rajesh Pantina

29

June

Diageo-InMobi win top honors at the Indian Digital Marketing Awards 2018

We are delighted to announce that Diageo India in partnership with InMobi has won the Best Use Of Mobile award at the Indian Digital Marketing Awards(IDMA) 2018 hosted by Exchange4Media in Mumbai on June 27, 2018. Exchange4media formulated the Indian Digital Marketing Awards in 2010 with the objective to recognize, celebrate and encourage the work being done in the digital marketing space - specifically, internet, mobile, gaming, social media and the blogosphere. InMobi won the silver, which is the highest honor in the mobile category. The award recognized InMobi’s work for McDowell's No. 1 in India as they battle the toxic culture of drunk driving in the nation. With the Supreme Court of India banning the sale of liquor within 500 metres of states and national highways citing drunk driving as the chief culprit, McDowell’s No. 1 knew it was high time they educated its consumers about enjoying responsibly. The campaign featured among 900 applications and 192 final entries across 33 categories at the 9th edition of the awards. InMobi emerged as the winner in the category - Best Use of Mobile - having being evaluated on various parameters such as innovation, scalability, impact – social and on the sector, sustainability and disruptive/game changing nature of the campaign. The jury was chaired by Sanjiv Mehta, Chairman and MD, Hindustan Unilever Limited & Executive Vice President, Unilever South Asia, and included other industry leaders and domain experts. Excited much! Check out the award winning video case study

Posted on June 29, 2018
By Team InMobi

12

June

TAG You’re It: InMobi Officially Certified Against Fraud

Companies have always struggled with fraud. InMobi is proud to stand as a partner in this fight. Since our inception, we’ve been committed to earning and building trust, and now, we have the TAG Certified Against Fraud seal to prove it. InMobi has recently been certified by the Trustworthy Accountability Group’s (TAG) Anti-Fraud Program, allowing us to proudly display their Certified Against Fraud (CAF) seal. We are now the largest independent in-app mobile exchange to be certified by TAG. LEARN MORE The TAG is a consortium of industry groups committed to fighting ad fraud and promoting wide transparency in the mobile in-app supply chain. TAG is spearheaded by luminaries such as the Interactive Advertising Bureau (IAB) and the Association of National Advertisers (ANA). This TAG seal of approval is not easy to obtain. Firms have to be audited by global organizations including the Business of Providing Assurance Worldwide (BPAw) in order to confirm they do, and can, adhere to TAG’s high anti-fraud standards. InMobi has always been committed to trustworthy, transparent advertising; this is simply further proof of our dedication to the cause. AerServ, which InMobi acquired earlier this year, is also TAG CAF compliant, as they were audited by BPAw as well. "The TAG Certified Against Fraud Seal has become the ad industry's gold standard for companies to demonstrate the rigorous steps they've taken to protect their partners and customers against fraud, and we are delighted

Posted on June 12, 2018
By Matt Kaplan

08

May

5 Reasons why you can’t miss Impressions 2018 this summer!

Last year, we had organised Impressions - our first flagship summit for CXOs and senior decision makers in the mobile marketing and advertising space in Jakarta, Indonesia. We are bringing Impressions to India this year. And leading up to the event, here are the top 5 reasons why you can’t miss Impressions this summer!#1 Master Mobile-first MarketingAs smartphones become the primary screen for consumers, mobile is no longer just a part of the marketing strategy. MOBILE IS THE STRATEGY. If you are a marketing decision maker in your organisation, Impressions is your platform to understand and master mobile-first marketing. Request for your invite by clicking here. #2 Learn from Industry ExpertsImpressions brings the most influential minds in mobile, marketing and media in India under one roof. Hear from leaders across brands, agencies and technology companies about the role of mobile in today’s marketing mix and their secret sauce of maximising ROI. The who’s who of digital marketing will be there, so should you!#3 Decode the latest trendsBe witness to the latest insights on the top trends in mobile marketing. Deep-dive into the most pressing topics such as data, trust and programmatic in the mobile marketing landscape, and how to make the most of your investment on mobile. #4 Indelible Impressions!Impressions 2017 in Jakarta had some unforgettable moments - be it the InMobi experience zone to interact with the most innovative Ad Tech products from InMobi, a robot to emcee the

Posted on May 08, 2018
By Team InMobi

19

April

Top 5 Reasons to Attend MAU 2018

Mobile Apps Unlocked, Grow.co’s premier conference for all things mobile marketing, is right around the corner, and we couldn’t be more excited. This year’s MAU will take place at the glamorous MGM Grand in Las Vegas on April 25 and 26.While the event is only days away, there’s still time to sign up to attend if you haven’t done so already. If you’re still on the fence, here are the main reasons why we think you should come.1) It’s the biggest mobile app conference of the yearFew events come close to MAU. This year’s event is expected to have more than 1,700 attendees - 18 percent of whom are CEOs, CMOs and/or founders. The bulk of attendees are marketers too and not just vendors, as MAU ensures there are no more than one vendor-related attendee for every marketer. Representatives from some of the biggest mobile players will be in attendance, and folks from gaming, retail/e-commerce, media and entertainment, travel and many more industries will be on hand.2) Our own Raymund Bautista will tell you how to combat fraudOn Thursday April 26, Raymund Bautista, our Head of Strategic Partnerships, will be joining four other industry experts from 10:40am to 11:10am to discuss Combating Fraud in 2018. If you’re interested in the growth track this year at MAU, then this chat is tailor-made for you.To call this a hot topic would be an understatement.

Posted on April 19, 2018
By Matt Kaplan

11

April

The InMobi - Airtel TV exclusive partnership

We, at InMobi are thrilled to announce an exciting new partnership with Airtel TV! InMobi’s exclusive partnership with Airtel TV brings premium OTT audiences to Indian brands during cricket season and beyond. With 350+ TV channels, 10000+ Movies, TV shows and originals, in addition to integrations with Hotstar, Amazon Prime, ErosNow, Hooq, Fastfilmz, Alt Balaji and more, Airtel TV was India’s most downloaded Video OTT app in the first two months of 2018. With a well-distributed user base, high-ARPU users and great reach across segments, Airtel TV counts sports and regional content as it’s most watched content categories. To take things up a notch, this cricket season, Airtel TV users will have unlimited free access to all live matches of IPL via Hotstar. And with InMobi’s exclusive partnership, brand advertisers can leverage high-reach and high-impact advertising opportunities on Airtel TV during IPL, accessing up to 35 million+ user sessions on every match day, across 48 highly viewed matches, guaranteeing their brands the attention that they want and deserve.Own primetime video ad slots on mobile TV now! Reach out to: wynk.team@inmobi.com

Posted on April 11, 2018
By Team InMobi

27

December

InMobi's Plan to Continue the Fight Against Fraud in 2018 and Beyond

As mobile technology evolves to create value for advertisers with advanced targeting capabilities, high customization and precise measurement, the mobile ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud. Estimated to cost growth marketers approximately $350 million in 2017, ad fraud has left advertisers scrutinizing the authenticity of each impression and every subsequent user interaction. According to Forrester Research, ad fraud will reach $10.9 billion in wasted spend by 2021, so it’s now more important than ever for the industry to come together and fight this battle together.Introducing The InMobi Anti-Fraud FrameworkAs a trusted partner of leading brands across the globe, InMobi has taken the initiative with its Anti-Fraud Framework to protect and enhance value for advertisers. Most fraud checks today are downstream (post-click) and account for only 15-20% of all fraud. InMobi scrutinizes fraudulent activity at each point upstream, right from the time of publisher onboarding, to the install event.The InMobi Anti-fraud Framework includes:Authentication of Publisher Properties - InMobi implements strict policies and processes such as ownership verification, brand safety checks among others to authenticate the media that advertisers are buying. These measures arrest malpractices such as site subletting and duplicate accounts.Ad Serving Checks - InMobi employs several run-time diagnostics and analysis on render and on click. InMobi’s fraud detection algorithms ensure that each view, interaction and action on a served ad is by humans and not automated traffic.Third-party Install Validation

Posted on December 27, 2017
By Piyush Shah

11

October

When FastFilmz met InMobi: The exciting video partnership story

InMobi, a global mobile advertising platform, and FastFilmz, India’s first regional movie video app, have come together for an exclusive ad monetization partnership. FastFilmz, India’s first regional movie video app, enables advertisers to reach their audience through the use of immersive pre-roll video ads. With their superlative video-streaming technology, advertisers can now reach highly engaged, smartphone users across India. In this video series, Karam Malhotra, Co-CEO and Founder of Fastfilmz talks about their OTT platform, the potential offered by the app and the value FastFilmz finds in partnering with InMobi. Episode 1: Riding the InMobi WaveListen to Karam Malhotra share the top reasons for choosing InMobi as FastFilmz’ exclusive monetization partner Episode 2: Netflix of the SouthInMobi is glad to partner with FastFilmz, India’s first regional movie video appEpisode 3: The Holy Trifecta: Advertisers, Mobile, South Indian AudiencesFind out about the unique opportunities the FastFilmz-InMobi partnership offers to advertisers.

Posted on October 11, 2017
By Team InMobi

11

October

InMobi's mobile network reaches 162 million unique users in India

InMobi, a global mobile advertising platform, has crossed 150 million monthly active users (MAUs) in 2017, making it the largest independent mobile app network in India. Also, InMobi’s premium mobile network now reaches 162 million unique users (MAUs) through 1000 plus SDK integrated publishers in India and delivers ad formats such as video and native on most of these apps.InMobi has forged strategic partnerships with various global and local apps across categories such as social, entertainment, gaming, utilities and content. InMobi’s app monetization partners from India include the likes of Wynk, TrulyMadly, Nextwave Multimedia, and Fastfilmz.“The InMobi network is currently the largest third-party app ecosystem on mobile in India, with unparalleled reach beyond the walled gardens. By partnering with InMobi, advertisers not only access premium publishers but also access premium audiences built on rich user-intelligence,” said Vasuta Agarwal, VP and GM, InMobi India.“Advertisers, who are looking to spend on mobile during the festive season, can maximize engagement, transactions and revenues through the InMobi network,” she added.This article was originally published on ET Brand Equity on Wednesday, 6th September 2017

Posted on October 11, 2017
By Team InMobi

20

September

Tilt, Tap, Pan, & Zoom Your Video With InMobi SDK 700

Here’s a question: what is more engaging - a monologue or a dialogue? We asked ourselves the same question while building our latest SDK. What would it take to deeply engage with users while keeping our promise to advertisers and publishers? That’s why we decided to build a platform that establishes a dialogue with the users by allowing them to interact using native mobile capabilities such as zoom, tilt, tap and pan. Six months (and several beers) later... We are pleased to announce InMobi’s iOS 11 and Android O-compliant SDK 700 which offers the most comprehensive programmatic video suite in the industry. The latest SDK from InMobi brings new and improved ad formats coupled with several under-the-hood changes improving the efficiency of internal APIs, simplifying integration and optimizing ad caching. So what’s new? [Industry’s First] Instant, Interactive Video Ads With the InMobi SDK 700, advertisers can now leverage the native mobile capabilities such as zoom, tilt, tap and pan to elicit user response. These Interactive Videos are VAST 4.0 compliant, instant experiences delivered via WebGL or HTML5/CSS3.0/JS. Playable Ads to Supercharge Video Monetization Increase your video monetization by adding InMobi Playables to the mix! InMobi Playables are lightweight, experiential ads which allow users to test drive an app before downloading it. At InMobi, we have seen Playable Ads boost user engagement by 2.5X. [Industry’s First] 1080p - True HD Video Experience With several under-the-hood enhancements, InMobi

Posted on September 20, 2017
By Mona Sharma

11

September

Event Diary: InMobi Impressions 2017

On the 22nd of August, the brightest marketing minds across Indonesia came together under one roof at Impressions 2017, InMobi’s flagship mobile advertising conference, held in Jakarta, Indonesia. The day-long event saw CXOs, agency heads, marketers and technology experts discuss and reimagine the future of a mobile-first Indonesia, 2020.The event was witness to an industry-first, CXO-exclusive Mobile Ad Lib session. Hosted by Arun Pattabhiraman, Vice President & Global Head of Marketing at InMobi, Mobile Ad Lib was a free flowing, interactive panel where the audience and speakers merged. The session saw key opinion leaders from organizations such as McKinsey, Nielsen, Mindshare, Unilever and BBM, come together and share their insights. The topics of discussion included the transformation of the Indonesian landscape with the advent of mobile, the evolution of consumer behaviour, and the growth which the nation’s mobile advertising ecosystem has been enjoying. The leaders were joined by a digital artist, who helped visualize the conversations in real time, adding a fascinating element to the setting.The event showcased a curated collection of InMobi’s award-winning creative ads and case studies at the Experience Zone. At this zone, guests could interact first-hand with InMobi’s ads, helping them experience the endless possibilities that only the medium of mobile can offer. The zone included some of the most popular and award winning ads that InMobi had created in the past year, featuring the innovative use of cutting-edge technologies such as face

Posted on September 11, 2017
By Team InMobi

06

September

Airtel Wynk Music, the #1 music app in India, partners exclusively with InMobi for display ad monetization

InMobi, a global mobile advertising platform, announced its exclusive ad monetization partnership with Airtel Wynk Music for premium display slots on India’s favourite on-the-go music destination. The partnership enables advertisers to reach over 21 million monthly active users through a variety of high-impact in-app ad experiences. Airtel Wynk Music intends to deliver a non-intrusive and high-quality user experience to its users through this strategic alliance with InMobi. Commenting on the partnership with InMobi, Kartik Sheth, CEO, Airtel Wynk Music said, " Wynk is one of India's most popular entertainment apps and our goal was to work with the right display ad monetization partner who with the right platform could bring the balance of user experience and monetization capability to us and hence, chose InMobi. We are excited to leverage the InMobi SDK and their long standing advertiser relationships to power some really interesting and engaging ads to our users from their favourite brands.” Wynk crossed 50 million downloads in March 2017. Ranked consistently as the top music app across play-stores in India, Wynk sees an average user spend 75 mins every day on the app. Airtel Wynk music commands a highly engaged user base across India with its strong content pull of 3 million songs across 12 regional languages. Partnering with Airtel Wynk, InMobi will enable advertisers to target and engage premium smartphone users across India. “Brands have a great opportunity to launch new products or drive brand awareness through the InMobi-Wynk partnership amongst diverse audiences,

Posted on September 06, 2017
By Team InMobi

04

August

TrulyMadly Chooses InMobi As Their Ad Monetization Partner

Dating app TrulyMadly has entered into an exclusive partnership with InMobi for ad monetization. The dating app, in partnership with InMobi, intends to help advertisers amplify their reach on mobile using a varied range of ad formats including native, interstitial and video. It enables advertisers to reach users using InMobi’s platform capabilities such as location-based targeting and engage them through formats such as video.Sharing her thoughts, Vasuta Agarwal, VP & GM, InMobi (India) said, “For advertisers who are constantly hunting for innovative ways to reach out to their users, TrulyMadly is the perfect app. With a huge urban active user base in the age group of 18–34 years across male and female audiences, TrulyMadly provides inroads for brands who aim to target mobile-first audiences such as millennials. Leveraging a combination of TrulyMadly’s highly engaged audience data and InMobi's powerful ad serving technology, advertisers can deliver high-performance creative to the right audiences.”Talking about the partnership, Rahul Kumar, Co-Founder, TrulyMadly said, “After evaluating multiple partners for monetization, we decided to go ahead with InMobi. While we were aware of the benefits that the InMobi SDK offers across ad experiences and yield optimization, we were also surprised at the ease and rapid go-live of the integration. As a mobile-first player for almost a decade, InMobi has always been at the forefront of delivering great ad experiences to users. InMobi continues to be a collaborative and strategic partner for TrulyMadly.”Explaining this

Posted on August 04, 2017
By Team InMobi

20

June

Event Diary: Zee Melt Conference 2017

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from the Zee Melt Conference, India’s biggest festival for disruptive marketing and communications. hbspt.cta.load(2714195, '28d99608-64b2-4fd4-98c2-3cb7dd6d3060', {}); The end of May saw a passionate group of InMobians in Mumbai, India for the annual MELT conference - a two-day showcase of the best creativity and innovation in marketing and communications. With 4 interactive sessions spread over the two days of the conference, InMobi joined a host of other marketing leaders in driving awareness about the hottest marketing trends, especially in mobile advertising. Arun Pattabhiraman, Vasuta Agarwal, Sahil Mathur and Shantesh Gogi of InMobi led sessions on mobile video, ad fraud and mobile creative innovation respectively. Here’s a brief overview. Doing Mobile Video Right Speaker: Arun Pattabhiraman, VP & Global Head of Marketing The morning of day 1 saw Arun Pattabhiraman taking the stage to educate the audience about the importance of doing mobile video right. With outdated and desktop-based ad technology being prevalent in the mobile advertising industry today, mobile video ads load slowly and buffer endlessly, leading to a poor end-consumer experience and ineffective media for advertisers. With proven results from the InMobi network, Arun was able to drive

Posted on June 20, 2017
By Aswini Bommakanti

16

February

Launching the InMobi Marketing Partner Program

Over the last 9 years, InMobi has been at the forefront of mobile advertising, building a strong technology platform that is well connected with app developers (a.k.a. publishers or owners of mobile inventory) and thus the end users. As a result, today, InMobi reaches over 1.5 Bn smartphone users every month globally. Seize the moment Leveraging the true power of mobile advertising via precise targeting and interactive ad formats is of significant benefit to anyone trying to amplify their brand message or app installs amongst users. With a large percentage of our undivided attention on mobile devices, advertisers can no longer continue to ignore this medium. But what we do realise is that not all advertisers have tapped into the benefits that the device has to offer. Clearly, the opportunity to bring them on board the mobile revolution is huge and wide open. Ride the mobile wave. Together. On this note, we would like to welcome marketing partners - who bring a high level of expertise and market knowledge - to work with us in our effort to grow the mobile advertising ecosystem across the globe. If you are a digital marketing agency, marketing expert or a mobile ­solution provider who is looking for inventory to run some of your campaigns and acquire users OR seeking help to reach new users on various apps in a device (which contributes to 60% of the user mindshare in addition to the time spent

Posted on February 16, 2017
By Team InMobi

30

September

A Sneak Peek into InMobi’s Winning Campaigns at the MMA Indonesia Smarties - 2016

InMobi in partnership with Mindshare and Unilever was recognized at the MMA Indonesia Smarties for its work across Location Targeting, Innovation, and Product & Services Launch categories. Here’s a sneak peek into the winning campaigns: Rexona Streetview Gold Award for Location-Based Campaign Gold Award for Innovation Rexona, Unilever's top deodorant brand was launching a new and improved product, Rexona Antibacterial Defense in Jakarta, Indonesia. With an active anti-bacterial ingredient, this product provides instant protection against body odor. Rexona targeted 18 - 35 year old males at dusty crowded areas during the evening hours with the help of location, audience persona and time targeting to communicate with users that Rexona could help them feel refreshed after a long commute. A rich media ad unit incorporating augmented reality technology was created, giving users a complete 360-degree view of the bus stop they were approaching. Using advanced location targeting, Rexona was able to pull up 360-degree google images with the same lat-long as the user's current location. Through the 360-degree view, users could truly experience the moment and also understand the need for the Rexona Antibacterial Defense. This ad experience, nudged 13,000 users to download the coupon code and actually buy the newly launched product indicating that the campaign successfully grew top-of-mind awareness of the all new Rexona Antibacterial Defense. Ponds Acne Popcorn Silver Award for Innovation Silver Award for Product & Services Launch Ponds wanted to relaunch Ponds Acne 10-in-1 Solutions showcasing its superior product & breakthrough

Posted on September 30, 2016
By Team InMobi

02

September

InMobi Announces New Partnerships for Offline Measurement and In-Store Attribution

“If you can’t measure it, you can’t improve it,” said the famous management guru, Peter Drucker. Thankfully, the digital medium allows marketers to measure direct response metrics like views, engagement and user acquisition. Such direct response metrics are extremely useful for digital products such as apps and websites where a completed action is a sign of conversion.However, in the traditional world of consumer goods, retails and Quick Service Restaurants, a direct response is indicative of interest and nothing else. The success of a marketing campaign is triggered only through increased store footfalls and sales.InMobi, the world’s largest independent mobile advertising and discovery platform, now has partnerships with Placed and NinthDecimal. The new strategic relationships give marketers the opportunity to measure offline attribution either through Placed's, panel app or NinthDecimal's impression based Location Conversion Index™, allowing them to measure down-the-funnel metrics including footfalls and the location conversion index.With these partnerships, advertisers can also get a true sense of how many footfalls are being driven to their specified store locations through the advertising campaigns on both the InMobi Network and the InMobi Exchange.“Mobile is an effective medium for driving people into the store through mobile dynamic creatives,” says Jeff Coon, Head of Global Alliances at InMobi. “Through these partnerships, InMobi is placing one more tool in the hands of the advertisers to prove the efficacy and measure the ROI of this medium.”Advertising seasonal sales,

Posted on September 02, 2016
By Team InMobi

12

May

New Partnerships Announced for Mobile-First Programmatic Video

InMobi Exchange is bringing powerful in-app video to brands at scale. Today, we announced partnerships with leading demand-side-platforms (DSPs) Adelphic, AppNexus, The Trade Desk, TubeMogul, AudienceScience and Turn to scale high engagement mobile video ad formats across in-app programmatic inventory. With these partnerships in place, brand advertisers are now able to leverage mobile-first full-screen, auto-play, HD video on the InMobi Exchange, our programmatic marketplace.The InMobi Exchange, powered by Rubicon Project, offers programmatic buyers video ad formats across 22,000 transparent apps, bringing to market the most extensive and diverse set of engaging mobile ad experiences. According to eMarketer, spending on programmatic video will account for 65% of the total U.S. digital media dollars by 2017, or $7.43 Billion.Advertisers’ growing preference for immersive video-centric ad formats - including vertical and 360 - on mobile programmatic campaigns is consistent with recent media consumption trends. eMarketer reports, one in three consumers watch video on their mobile devices, which means watching video on mobile is already more common than using devices to listen to music.“Mobile is fast becoming the favorite - not the second - screen for consuming video content,” said Anne Frisbie, Senior Vice President of Brand and Programmatic at InMobi. “It is great to see that major programmatic buying platforms now support mobile-first video so that advertisers can powerfully reach consumers where they are.”Within the InMobi programmatic exchange, campaigns running non-skippable video formats have a 95% completion rate, providing brands with optimal viewability and

Posted on May 12, 2016
By Team InMobi

14

September

The Buy button just got simpler

News about the ‘Buy Button’ is piquing retailer interest just about everywhere these days. Today, we’re excited to announce a partnership with the amazing folks at Stripe to extend Buy buttons to the 30,000+ mobile applications on the InMobi network.Relay - which Stripe announced at an event in San Francisco earlier today – lets retailers sell directly at the moment of discovery in the apps where consumers spend their time. Relay also connects directly with retailers’ existing inventory and order-management back-ends, making it easy for retailers to manage stock across multiple sales channels.Stripe already handles payment information for our Discovery commerce platform, Miip. Our partnership enables retailers to quickly and seamlessly setup discovery commerce across multiple apps on mobile, enabling seamless transactions at moments of buy-spiration. The opportunity is enormous, with Criteo’se-Commerce Industry Outlook 2015 estimating that 40% of all e-commerce transactions, worth nearly $1.5 trillion, will be on mobile in 2015."Mobile devices have dramatically altered consumer behaviors and have had a correspondingly big impact on businesses’ advertising strategies. For consumers, the point of discovery is shifting more than ever towards the apps and social media feeds on their phones. InMobi is an industry leader when it comes to advertising on mobile, so we’re thrilled to partner with them to help advertisers take advantage of Relay to sell directly within thousands of apps on more than a billion devices,” said Cristina Cordova, Head of Business Development, Stripe. Stripe has succeeded

Posted on September 14, 2015
By Jeff Coon

03

August

India is changing - but what about Advertising in India?

India is Changing! The Connected, Conscious & Confident Consumer of changing India is highly discerning, impatient & seeks instant gratification. No longer does she have the patience to wait in queue, be it for grocery or taxis. She expects and demands options for dining out or entertainment or travel , but also wants to experience new products and services. Unlike her parents she wants to live an asset-light life by opting to rent rather than buy. She gets bored quickly and wants variety across the furniture in her home, the car she drives and even her career! Love is not celebrated in cafes & malls but across social networks & dating apps. Not only is she demanding these ‘options’ from brands & organizations but even from the government to serve her well.The singles largest factor contributing to this transformation is Technology. Mobile devices have truly democratized technology spawning the Last-Minute Economy in the mobile-first India. Even a couple of years ago, businesses such as Ola, Zomato, Grofers, Furlenco, and Zoomcar which are thriving today were unthinkable. The Indian government is responding to the new consumer demands by driving programs such as ‘Digital India’, ‘Skill India’ or ‘Smart Cities’ which are anchored around Technology.Isn't it then time we re-imagine advertising in a mobile-first India? Advertising’s core objective was always to help consumers & businesses discover new products and services to make smarter choices. However, advertising across mediums (TV, Print or even Digital) evolved over time

Posted on August 03, 2015
By Ankit Rawal

16

July

Meet My New Friend, Miip

It’s been a tiring last few days, but I have finally had a chance to read all the reactions pouring in from all circles about our exciting Miip launch this week. Before anything else, thanks to everyone who joined us at our event in San Francisco. I can’t deny the fact that I am extremely happy that most of you noticed exactly what we were trying to do--to put a face on advertising. I truly believe that this is something that is missing in today’s world. Ads are omnipresent--be it on mobile, PC, billboards or television--people are exposed to ads almost every minute of their lives. So advertising cannot remain a disconnected stranger to the user anymore. It needs to become more personal, it needs to have a familiar, trusted face, something that can make it more friendly to the user. At least a little bit, I hope. Taking inspiration from the real world, we at InMobi thought about the shape this face should take. How do you discover new things in the world in the absence of an ad that informs you about it? The industry term is “word of mouth”, but the simpler phrase is, “A friend told me about it.” Very rarely do you discover anything new all by yourself. You often rely on friends to make suggestions about something you might love, find useful, or that will make your life easier. Don’t

Posted on July 16, 2015
By Naveen Tewari

16

July

​Oh! For Those 'Eureka' Moments of Discovery....

Human behavior is shaped by how we access and discover information. With every evolutionary change, the paradigm of search changes: From manual search, to bibliographic cataloging, to page-rank based search in the digital world, and now to discovering information in an app-first world.Discovery on mobile is a problem that has not yet been solved. Since apps are not linked, searching and discovering information across apps is impossible today. As if searching were not hard enough, the problem is further complicated by the sheer explosion of apps across various app stores, products in e-commerce destinations and content (video, music and the like) within the mothership apps.How can we make discovery effective across ALL of these domains for the user?My team and I are proud to be working on a solution that addresses this larger-than-life problem in the world of apps, outside the “walled gardens”’ in something I like to refer as the “wild gardens.”Imagine a world where advertising works like this: You are browsing inside a fitness app when you are nudged to consider entering a “discovery zone” where you are offered fitness tips, or fitness-related clothing and accessories, or even proposed songs to accompany your workout. Everything looks beautiful, but more importantly, it is intuitive and useful. This timely, relevant information leads you on to consider each suggestion, and perhaps even shop for suggested products. That is the true power of advertising: relevant information provided at

Posted on July 16, 2015
By Piyush Shah

14

July

Reimagining Advertising for a Mobile-First World

There are moments in one’s life when a seemingly innocuous statement leads to something that shakes the very basis of one's worldview. "Is there a way to turn off these irritating ads on my phone? I don't know if anyone ever clicks on them. I wonder who spends time putting these ugly ads on my phone," my daughter asked me one day at dinner, oblivious of the business I was in.Do CTRs have to be in the low-single digits? Even if we increased CTRs for ads by 10%, no one really seems to like these ads. Do we need to live with this reality? What needs to change?That was my moment of epiphany. Advertising was always meant to be beautiful and useful. However, the advertising world had lost sight of the objectives along the way i.e. helping consumers make smarter choices and decisions. Even if we were to improve CTRs by 10%, it wouldn't have made a difference. Consumers were just not interested - advertising wasn't helping them; they had lost trust in advertising.We had to reimagine advertising. We had to change the way people looked at mobile advertising in the future. The path was unclear, but the destination was vividly clear; and the choice clearer. That was nearly 24 months ago.Today - 14th July, 2015 - is a historic day not only for us, but for the mobile advertising world at large; a monumental pit-stop in this

Posted on July 14, 2015
By Naveen Tewari

01

July

India - A Mobile-First Country

More Indians are getting on the Internet bandwagon over the next 15 years than any other country, including China. As per a recent Goldman Sachs report, it is forecasted the Indian e-commerce market is poised for a 15X growth, contributing to 2.5% of GDP, or $300bn by 2030. Like the invention of steam engine or the California Gold Rush, the liberalization post 1991 we are at a time when the foundation for a new mobile economy is being laid. We are fortunate to be the architects of this economy and have to shoulder a very big responsibility. Mobile has truly democratized technology in India and many other emerging markets. Unlike mainframes sold to enterprises and PC / laptops to the middle class, mobile phone has penetrated to most rural & remote corners of this nation. In fact the dependency on mobile increases as income falls. But as the shipment of smart phones grow; everyone will have a super computer in their pockets. There will be an explosion of on-demand / hyper local services across food, education, entertainment, logistics, travel, financial, banking among other key verticals. Due to our unique cultural, economic & geographic diversity, coupled with last mile connectivity challenges, unique business models that are combination of 'online + offline', India will emerge as the mobile-first country. Also Indian mobile consumer is very different from any other. Solutions for an Indian consumer need to be much more visual & vernacular with newer payment mechanisms. I'm super excited to work across

Posted on July 01, 2015
By Ankit Rawal

01

July

InMobi's Yogi Helps Gamers Level Up

Here's an update from us that you won't see every day! Umbrella Games is a collaboration between Belgian developer Sven Magnus' publishing house Mudloop and US based Mikael Tyrsen. Their games are very minimalist with a strong sense of fun and quirkiness. I personally loved their website. For starters their URL is umbrella.wtf! Once you laugh your head off at that one, the colourful screenshots and playful characters from their earlier games really do capture the aesthetic sensibilities of Umbrella Games. Screenshots from Down The Mountain Their latest project ‘Down The Mountain’, is a single-tap game where you have to descend an infinite mountain while avoiding obstacles and enemies. Consistent with their inherent quirkiness, the game has 60 unlockable characters - including an assortment of animals, pop culture icons and fantasy characters. The game also an Indian yogi character but more on that later. Mudloop had partnered with us on their previous hit title Boom Dots. Working closely with our partner managers, Mudloop scaled their revenues quickly and were very impressed with the performance of our ad platform as well as our proactive support. In fact they were so impressed by our support that they named the aforementioned yogi character - ’Jitesh’ after Jitesh Bisht, their InMobi Partner Manager! The resemblance is uncanny, eh? This is indeed a huge honour for Jitesh and InMobi. We always strive to keep our customers happy and help them make the most out of

Posted on July 01, 2015
By Sohan Maheshwar

25

June

A Love Hate Relationship with Adtech

It’s not personal, or maybe it is. I’ve spent more than a decade in digital media. I’ve met amazing colleagues, made dear friends, and am proud of what the industry has built. It’s more because of what’s been happening. Collectively ad technology companies are way below their IPO prices. [High five to Criteo as the standout] Much of it is deserved. Noise is drowning out substance; just look at a Lumascape. Middlemen models offer no durable footing. And even many very innovative players have found that tying up is safer than independence. Now, what if someone was trying to build a company that redefined the very term ‘ad tech’? I recently joined InMobi, as SVP of Global Business Development; I believe this company is doing just that; redefining the ad tech space. InMobi is one of the few that is willing to take sides. And it’s not about advertisers vs. publishers - we are siding with users. Make users happy and everything else falls into place, a forgotten philosophy. You’ll hear more about this in the coming weeks and months. In the meantime, I’m back in love with what I hate. I can’t help it.

Posted on June 25, 2015
By Bob Bahramipour

12

May

Introducing InFocus - Creative Excellence On Mobile

“[An artist is].... one who is building things. Some with a brush. Some with a shovel. Some choose a pen” - Jackson Pollock ... and some choose pixels and a 5” glass screen. Mobile ads aren’t just art. They showcase the wonderful confluence of art and science; the marriage of scientifically-backed persuasion with artistic communication. Great mobile ads don’t just look pretty; they grab consumers’ attention and proceed to both inform and entertain. Introducing InFocus by InMobi, a quarterly showcase for remarkable mobile brand creatives. We want to cast the spotlight on the virtuosos that produce aesthetic, thought-provoking, and engaging brand creatives that consistently delight consumers. Our top creative folk have put their heads together to showcase one outstanding creative, along with several other top units that have run in Europe on the InMobi network. And so, without further ado, the winner of the very-first InFocus by InMobi is... … Zenith Optimedia UK, M&C Saatchi, and NatWest UK Zenith, M&C Saatchi, and NatWest brought their A-game by creating an engaging and colourful multiple-choice quiz, using the InMobi platform. With the lovely Rachel Riley as quiz-host, the rich-media experience educated users about financial trivia in a fun, informative, and memorable way. The other great brand creatives that our jury of creative directors picked were: Initiative Media Warszawa and Orange Polska Initiative Media Warszawa put on a cute-suit for NJU Mobile / Orange Polska with a beautiful labyrinth-based gamified ad. With the

Posted on May 12, 2015
By Ramya Rajan

01

April

Introducing InMobi inDecode

decode diːˈkəʊd 1.convert (a coded message) into intelligible language. Introducing InMobi inDecode. An initiative to help app developers decode and grow their app business. In an ever-growing app ecosystem, developing a great app is only half the battle won. We’re here to help you with the other half. You have to market your app, acquire users and monetize them while keeping your eye on analytics. We work with 10,000s of app developers across the world and believe that we can help. We will connect with you through meet ups, roadshows, blogs, webinars, events (and a whole lot more!) and share everything that you need to know to grow your app business. indie ˈɪndi/ 1. a small independent pop group, film company or app development studio, short for independent. We started InMobi inDecode for you - the indie app developer. We love developers and helping them acquire users and monetizing them is our motto. InMobi can help you become the next success story and honestly, with some acumen (and maybe a little luck!), it isn’t as difficult as it seems. code kəʊd 1. The symbolic arrangement of statements or instructions in a computer program in which letters, digits, etc. are represented as binary numbers; 2. any authoritative, general, systematic, and written statement of the principles applicable to one or more broad areas of life. As a developer, code is the code by which we live by. You can find

Posted on April 01, 2015
By Sohan Maheshwar

30

March

InMobi Native Ads On South Korea’s #1 Social Network Platform

Native advertising is all the rage across the world. And in the land of the world’s highest smartphone penetration and the fastest average internet connection speed, native advertising has been adopted as the key monetization solution for South Korea’s number one social network, KakaoStory. KakaoStory is a photo sharing social networking service launched by KakaoTalk, the messenger app installed on 98% of the Korean population’s smartphones. KakaoStory remains the most popular SNS app among South Koreans with 55 million users, with a dominant user base of females in their teens to 40s. The native ad slot on this top ranking app is strategically positioned on the third, fourth or fifth feed and has been adopted by a wide range of advertisers with different goals from app download to brand engagement. We’re excited to announce the beginning of InMobi’s partnership with KakaoStory Performance Advertising. InMobi Native Ads, an innovative native advertising platform supercharged with numerous targeting capabilities, has been integrated with KakaoStory Performance Advertising effective March 1st, 2015. With this partnership, advertisers can now benefit from the powerful targeting technology only offered by InMobi when they choose to run campaigns on KakaoStory. From Audience Personas to Appographic targeting, InMobi enables brands and app developers to reach their target audience at maximum efficiency. And for the 55 million users of KakaoStory, this means being able to see ads that are more relevant to their interests and needs. While InMobi Native Ads

Posted on March 30, 2015
By Joyce Cho

26

March

A Look Back At GDC 2015

GDC 2015 - Curtains Down It took us a full week and a half to get over the GDC 2015 rush! Here's a quick video that captures where we went, what we saw and how we conquered. A quick word to thank our clients and prospects for making the show so productive. A special shout out to our partners and fellow InMobians who helped deliver a great show. Thanks for watching and stay tuned for more such updates. GDC 2015 Recap from InMobi on Vimeo.

Posted on March 26, 2015
By Kaavya Kasturirangan

11

March

Launching InMobi Appographic Targeting™

Over the last two years, we sought out and met hundreds of app developers across the world to ask them two simple questions - “How would you describe your app?” and “Who is this app designed for?”While the specifics vary, the responses’ structure was almost always a variant of the following sentences: “Have you used app A? It’s kind of like that, but with X being a key differentiating concept”“It’s an app that lets users do XYZ”“The audience for this app is very similar to the audience of app A”“Users who play Game A and Game B will love my app”Very rarely have we heard an app developer describe their app in terms of app store categories, and almost never in terms of a demographic or a location. As humans, we tend to relate to new things in terms of something we already know, which helps us anchor new experiences. This translates to how people perceive apps, as well, where app definitions and potential audiences are referenced in terms of other apps, with a few key differentiators.This is where the core insight for Appographic Targeting™ emerges. Users and app developers have a common language of evaluating and developing new apps - the language of how apps are described in terms of key functional, design and interactive elements that appear in those apps and similar apps. This language, like any other language, has

Posted on March 11, 2015
By Abhishek Bapna

23

February

GDC 2015 Beckons!

It’s official. InMobi or at least the marketing team at InMobi is suffering from a serious case of GDC Fever. Several of us can be found furiously pacing the hallways muttering about to-dos and setting up hourly update calls well into the night. We’re counting down days to the Game Developers Conference aka GDC 2015! Dubbed as "The Gaming Event" of the year, GDC usually sets the tone and agenda for all things gaming and this year is expected to be no different. Here’s the line up from InMobi – Our very own Piyush Shah takes center stage and will speak on the topic of the ‘Yin and Yang of Mobile Monetization.’ Piyush is a great presenter and the talk will leave attendees brimming with strategies to improve game monetization without compromising on user experience.At GDC 2015 expect to hear more details around Appographic targeting , a disruptive, proprietary audience-targeting technology that takes an ‘app-first’ view of the mobile consumer. It attracts new users to your game by knowing what users are looking for in the games they actually play.Stop by at Booth #2315, and we promise to lavish you with a lot of attention. We’re available to discuss All Things Monetization including high-value ad formats like rewarded video, interstitials and playable ads – and ask about our GUARANTEED $25eCPM program for rewarded video!Gear up for the Party Zone! We will hold an hourly drawing for the InMobi drinking

Posted on February 23, 2015
By Kaavya Kasturirangan

16

February

InMobi Strategically Partners with MMA

Drum roll, please…. InMobi’s own Stephanie Sarofian has been appointed to the Mobile Marketing Association North American Board! At InMobi, we’re thrilled to have Stephanie represent us and raise the bar for women in mobile across the globe. Stephanie was selected for her stellar industry leadership and ability to accelerate and transform marketing through mobile. We at InMobi are especially stoked to work with the MMA and other board members from top brands and agencies to bring mobile to the forefront this year.In mobile, there are so many questions regarding how native on mobile can be offered at scale and how that makes sense for marketers. Advertisers also have tons of questions about dealing with issues related to sponsored content.MMA being a global leader in all things mobile, decided to create the Mobile Native Advertising Committee to answer these questions within the Mobile ecosystem. InMobi teams up with MMA to promote a common framework, educate marketers and publishers about the benefits and best practices, and grow the global market for this emerging display format.Join us for a webinar on February 18th, 2015 to review the current state of mobile native advertising with examples from the committee’s founding members including Yahoo, InMobi, Electronic Arts and Sharethrough. From there we’ll explore the challenges and multiple paths forward to bring mobile native advertising into the mainstream.

Posted on February 16, 2015
By Stacey Lee

01

January

The Year That Was @InMobi - Fast, Furious & Fun!

Phew! Another crazy year for us at InMobi just went by. It’s been 5 such crazy years since I joined this place, and while I have donned several roles in the past here, I must confess that steering the product ship has been the most challenging yet rewarding stint so far.The mobile advertising space continues to evolve at breakneck speed and demands agility, adeptness and endurance all at once -- not just to survive the pace of changes, but also to lead them from the front. Thankfully, these are the very strengths that form the core of every InMobian’s DNA and allow us to shape the course of the mobile ecosystem as an independent voice of authority. In short, building products at InMobi is like running a marathon at the speed of a sprint!In 2014, InMobi consolidated its position as an undoubted product & technology thought leader in mobile advertising. Our focus has been to provide the most meaningful & compelling user experiences on mobile - through a powerful combination of Yin (Art) (showing ads that consumers love) and Yang(Science) (making it relevant by leveraging our deep user understanding for powerful targeting & optimization). Proud to share a quick summary of the kick-ass products we rolled out in 2014 for app developers and brand/agency clients:2014 - For global app developers (across UA and Monetization) Jan 2014: We announced the launch of the world’s most advanced and scalable Native Advertising Platform

Posted on January 01, 2015
By Piyush Shah

07

December

Launching the InMobi Mobile Tracking & Attribution Partner (MTAP) Program

Whether you are promoting your app on paid channels to drive downloads, or running a retargeting campaign to engage with existing users, you probably understand well the importance of tracking conversions and measuring RoI for your mobile campaigns. However, mobile attribution is fraught with several challenges, including a fragmented ecosystem of device identifiers across platforms and operating systems, poor quality of identifiers leading to inaccurate attributions, and a constantly evolving tracking technology that necessitates working with a robust and agile tracking partner. Which is why we decided to handpick the best players in this space and build deep technical partnerships with each of them that allows us to extend our robust targeting and optimization capabilities to advertisers working with any of them. Today, we are happy to announce the launch of our Mobile Tracking & Attribution Partner (MTAP) Program, which is a partnership between InMobi and carefully selected independent mobile attribution platforms to provide advertisers the best-in-class solutions for independent, secure and accurate attribution. InMobi Certified MTAPs Why work with one of our MTAPs? 1.Independent attribution: When it comes to attribution, we understand that trust is of paramount importance and working with one of our MTAPs who offer unbiased and accurate attribution, ensures just that. 2.Enhanced reliability & accuracy Certified through our deep technical integrations, our partners ensure high levels of accuracy and reliability in attribution. 3.Improved user experience and advanced features Our partners leverage our advanced technology to improve post-click user

Posted on December 07, 2014
By Arun Pattabhiraman

28

November

Apps turn (RED) to fight AIDS

World AIDS Day is held on 1st December each year and is an opportunity for people worldwide to unite in the fight against HIV. This year Apple is doing their bit by contributing all proceeds from a special section on the app store, towards the Global Fund to fight AIDS. Called Apps for (RED), this section of the app store features exclusive content created for (RED) by developers of popular apps across the world. Some of the examples of Apps for (RED) include: 1. FIFA 15 Ultimate Team players can compete in a (RED) Tournament and Team of the Week event. 2. Angry Birds has a (RED)-themed level and a powe(RED)-up Mighty Feathers bonus for Red Bird. 3. Kim Kardashian: Hollywood’s aspiring celebrity players can treat themselves to special items including (BEATS) RED Solo2 headphones 4. Clash of Clans warriors can battle with RED gems and display a (RED) badge of honor on the village’s town hall. 5. Cut the Rope 2 features items including a new red hat, red touch print, red balloons and a red ginger cookie that were released for this campaign. Some games such as UsTwo’s breathtaking Monument Valley have gone a step further and have released an entire chapter of their game. Called Ida’s (RED) Dream, this features the protagonist Ida decked out in red as you guide her through the twists and turns of the final chapter. Apple are also donating a portion of

Posted on November 28, 2014
By Sohan Maheshwar

05

November

There's Something About InMobi

I recently completed five exhilarating years at InMobi and the company incidentally just completed 7 years of its existence last week. While it has been a phenomenal journey in helping build InMobi to what it is today, I must admit that it is never easy. When you are part of a startup with hyper growth ambitions, playing a global game, in a massively dynamic ecosystem, there needs to be a compelling set of reasons that makes you look past the pain.There's something about InMobi that makes it worth the pain -- Because you are part of something that's THINKING BIG and sometimes get goose bumps imagining the audacity of what you are trying to build and how this could impact the world.- Because we are fortunate to have marquee investors, who backed and built epic companies, believe in our story early on. From Ram Shriram (who backed Google in their early days) to KPCB (of John Doerr fame) to Masayoshi Son (SoftBank Japan), the visionary who bet on Alibaba, Tencent, Sprint, Supercell, (and InMobi way back in 2011)!- Because we were the first independent mobile advertising platform (after Google), that built out a global business and operations spanning 165 countries with teams in almost 25-30 countries.- Because we have set out to fundamentally disrupt the world of advertising by delivering a compelling user experience through a combination to Art and Science; by balancing the Yin (of leveraging our deep

Posted on November 05, 2014
By Piyush Shah

03

November

​Meet us at Slush 2014

A few weeks ago, we were in Helsinki, Copenhagen and Stockholm, where some of you attended the developer hangouts we conducted. We met a lot of cool people and had a lot of conversations: (InMobi Hangouts at Helsinki and Stockholm) (InMobi with Toni Fingeroos and the Fingersoft Team)It was indeed a fun and fruitful trip, so much so that we’ve been looking for reasons to come back, and the reasons are many. We’re back to Helsinki for Slush 2014, the event that is one of its kind. There will be a host of activities going on with InMobi’s Piyush Shah (VP of Products at InMobi) speaking at the event. Piyush’s talk at Slush will elaborate on how Game Developers can now take more informed decisions when it comes to monetization as well as discovering new users. Gaming is one cool medium that helps us understand human emotions. More importantly, in real-time, it opens up that small window of opportunity to deliver a key message and fulfil that emotional need. The experience of beautiful ads delivered with precise knowledge about the user ultimately results in securing users with a higher LTV (Lifetime Value). We have multiple people across teams from InMobi attending the event, so do make sure you meet us there. Schedule a meeting with us if you’re attending and we’d be glad to chat.So make the most of the event, and make

Posted on November 03, 2014
By Chetan Raghav

31

October

Get Ready For The Holiday Season With Festive Frames

There is a slight chill in the air as wisps of clouds cover the full moon sky. The gentle yellow flicker of the Jack-O-Lanterns lends a haunting atmosphere to the night. A young child shrieks as a ghoulish hand appears out of nowhere. A scene from a scary movie? Well, think again. This year, InMobi embraces the spooktacular wonder of Halloween by providing our publishers with customized frames that include all the elements of this holiday celebration. For years, app developers have enthusiastically joined in the festivities and taken special efforts to update their apps with holiday themes. Advertisers, both apps and brands, too go the extra mile to do a creative ad refresh around the holiday season resulting in a definite uplift in conversions. For publishers who want to build that special connect with their user base and usher in the holiday season with style, we bring to you our brand new festive frames modeled around popular holidays, events and festivals. And what’s more, we have added a little dash of magic (read animation) to delight your users. Animated frames are an industry-first and garnering rave reviews! Be it witches flying, owls hooting or a friendly creepy crawly, our publishers have access to the full spectrum of Halloween themes to personalise ads running on their apps. InMobi launched Halloween frames recently and has already witnessed door-busting demand. User engagement is at an all time high with 10-15% improvement

Posted on October 31, 2014
By Tanvi Kapoor

16

October

We Surveyed Digital Advertising Buyers About Their Mobile Native Plans. Here's What We Found

InMobi and Rubicon Project conducted a Survey on Mobile Native Advertising and how brand and agencies are thinking about mobile native advertising. The results are in, and here are some of the key insights we found: Most (44%) brands and agencies see native advertising as being about adapting to the content, followed by the segment that sees native as the reflection of the user's attributes (22%), and the smaller group that feels that native is an extension of the user's surroundings or the physical environment around him/her. Data suggests that even though most digital advertising buyers realise that native is going to be an increasingly bigger chunk of their spend in the coming months (70 % want to spend on native in 2015) there seems to be some inertia about moving to native ( 37% will spend in 2014 itself) which is most fuelled by lack of expertise or best practices. However it goes without saying that the inertia is fast wearing off and there is an exodus in digital ad buyers towards native (28% have already spent on it last year). When asked the modus operandi of mobile native, the vast majority (93%) is inclined towards automation of their native campaigns, which clearly stems from the lack of expertise and know how in the buying of mobile native ads. The following chart highlights some of the trends, motivations and challenges that advertisers have while considering mobile native: Download Report B

Posted on October 16, 2014
By Chetan Raghav

08

October

InMobian For Life - Launch of InMobi Alumni Network

It's time to renew old friendships, establish new ones and expand our network.We are excited to announce the launch of the InMobi Alumni Network on LinkedIn. The InMobi Alumni Network (IAN) is a community of current and past InMobians, across the globe. This forum is just one of the many initiatives planned to keep the InMobi spirit alive, share exciting news about the company, stay in touch with past employees, seek referrals and simply network. Employees and ex-InMobians can request to join the InMobi Alumni Network (IAN) by clicking here. Let's stay in touch!

Posted on October 08, 2014
By Kevin Freitas

01

October

Introducing the InMobi Chameleon Award for Excellence in Native Advertising

This week as advertisers, agencies, and increasingly, technology providers, make New York City their home, InMobi is pleased to begin a new tradition. The InMobi Chameleon Award for excellence in native mobile advertising will be awarded for the first time today as part of the 2014 Global Smarties with the Mobile Marketing Association.InMobi and our customers have long recognized the outsize impact that creative has in the mobile environment. While most companies were touting banner ads as the way to go for mobile devices, InMobi was investing in technology that simplifies the creation and testing of in-app and web ads for mobile. InMobi is the only major global mobile technology provider to offer in-house creative services. And we have been honored to participate with some of the most creative brands on the planet in winning previous Smarties recognition.But even truly outstanding creative can engage consumers only as much as consumers notice and engage with that creative. This is where native advertising comes in. Since launching the Native Ads Platform in January of this year, InMobi has heard from all manner of publishers and marketers that supporting advertising that matches the form, function and content of the surrounding user experience is what will deliver mobile’s true media potential.By recognising the outstanding contribution of an advertiser pushing the limits of native mobile advertising, InMobi challenges the entire mobile ecosystem to evolve to the point where being native is understood

Posted on October 01, 2014
By Naveen Tewari

25

September

We Asked Twitter About 'Maximizing Monetization Without Going Too Far'

We invited our Twitter followers to #askPaulThind about game monetization. Paul Thind recently gave a talk on how to 'Maximize monetization without going too far' at GamesBeat University 2014 where he addressed some of the questions that were asked. Not at #gamesbeat2014 to listen to @paulthind talk about monetizing without annoying your users? Tweet your questions with #askPaulThind! — InMobi (@InMobi) September 16, 2014 We also asked our followers to share their insights about ad placements, with us. Here are some of the replies that we got. @InMobi 1. place ads at end of each level 2. Choose ad format based on session length and level outcome 3. A/B test— Minion (@DoctorDexify) September 16, 2014 @InMobi don't place ads where there is chance for accidental clicks (= clean UI where the user can clearly distinguish ads and content.) — Sai Vamsi (@sai_vamsi) September 15, 2014 We also got some funny responses like this: @InMobi you could make them completely transparent and have a looping Chuck Norris voice encouraging the user to keep watching? — Anders Lykke (@anders_lykke) September 15, 2014 We gave away prizes for the Top 2 responses and here they are: @InMobi think about how the player "bargains" with the app. Convince the user that they've earned enough free content to warrant an ad — Latis Global (@latisglobal) September 15, 2014 @InMobi make ads enjoyable & experiential. Devices have sensors, accelerometers etc. Get creative with their uses in the ad experience. — interplato (@interplato) September 15, 2014 @InMobi saw a few interesting ones in Wired magazine' tablet edition.

Posted on September 25, 2014
By Sohan Maheshwar

22

August

#GamesPeoplePlay - S01E03

GamesPeoplePlay is a mobile-game deathmatch tournament to decide what InMobi’s favourite game is. Every episode features two games squaring off against each other. InMobians play these games and decide which one is better. This continues till a winner is crowned. Oh, and we get to have a ton of fun while doing so! Episode 3: Paperama vs Dots Quick! Get your Delorean to 88 mph, ‘cause we’re going back in time. Back to when connecting dots and origami (read paper planes) helped us all get through those high school history classes. © Universal Studios In Episode III, there is no revenge, nor are there any Sith; just some old school fun. So, get your hoverboards ready, as we’re pitting FDG Entertainment’s Paperama against Betaworks’ Dots. Dots is a matching game where coloured dots are connected. In Paperama, you digitally fold paper, origami style. But first, let me take a #selfie introduce our volunteers. In one corner, we have Cathy Li and in the other, Harry Yu. Wait, did someone say selfie? Here you go: Gamer #1: Cathy Gamer #2: Harry (extreme right)Both volunteers exhibited great perseverance and tenacity in playing the games. Cathy sacrificed many a tea time tête-à-tête with her girls, trying to line up as many squares as she could in an effort to better her personal high score in Dots; while Harry, in his dogged pursuit of the perfect whale (Paperama-Yama, level #15), began to

Posted on August 22, 2014
By Sonia Abraham

15

August

#GamesPeoplePlay - S01E02

GamesPeoplePlay is a mobile-game deathmatch tournament to decide what InMobi’s favourite game is. Every episode features two games squaring off against each other. InMobians play these games and decide which one is better. This continues till a winner is crowned. Oh, and we get to have a ton of fun while doing so!Episode 2: BREAKFINITY vs Smash Hit Work is play and we love our mobile games. But work can also be stressful at times - looking at hundreds of lines of code, or massive Excel sheets takes its toll on even the toughest among us. Sometimes even we puny humans want to unleash our inner Hulk and smash things. (© 20th Marvel Studios) Here’s where mobile games help though. While some games can be rage-inducingly difficult (read: Flappy anything) some can have a calming effect akin to listening to the sounds of nature on a sunny morning. The second episode of #GamesPeoplePlay features two such stress-busting games. BREAKFINITY squares off against Smash Hit. We asked BizDev boss Tom Bishop and proficient Partner Manager Sebastian Totté to play these games at the end of their work days and then asked them few questions. L: Tom is all focus and concentration as he tries to top his BREAKFINITY score. R: Sebastian unwinds over a game of Smash Hit. Head to Head Here’s how the two games stacked up: 1. Which game is a better stress-buster? Sebastian: Smash Hit. Throwing steel

Posted on August 15, 2014
By Sohan Maheshwar

30

July

How advertisers can seamlessly transition to Google AID for conversion attribution

As an Android advertiser, you’ve probably been hearing a lot about Google’s new Advertising Identifier (AID). You might know that post August 1st, Google’s Advertising ID (AID) will be used for conversion attribution on all Android devices. Over the next month, you could expect some change in your mobile conversion numbers as advertisers and publishers will migrate to Google AID at different times. Bearing in mind these changes, here are some tips to help you wade through some of the decisions you might have to make to ensure minimal impact on your app’s performance.Most conversion trackers and ad networks are enabling advertisers and publishers on Android to support Google AID in addition to older identifiers until August 1st. InMobi is closely monitoring Google's Policy on apps that are accessing older identifiers as well as the new Google AID. In the meanwhile, here are some recommendations on when you can upgrade your tracking implementation:If you have already upgraded to an implementation that supports Google AID and other IDs, you’re on the right track! You should see no impact on your attribution numbers. We recommend that you wait for a month before upgrading to an implementation that supports only Google AID.If you are yet to upgrade to an implementation that supports Google AID, your best bet is to upgrade to an implementation that supports both Google AID and older identifiers along with Google AID,

Posted on July 30, 2014
By Ramya Rajan

25

July

#GamesPeoplePlay

EDIT:Here's what happened in episode 1, episode 2, episode 3 and episode 4.At InMobi, a large chunk of our day is spent on trying to find answers to difficult questions. Questions such as how to design the next-gen big data platform, what the best Star Wars movie is or what the air-speed velocity of an unladen swallow is. We also furiously discuss, dissect and decode mobile games. Playing mobile games is an activity that you will commonly observe at InMobi - at the cafeteria, in cubicles and sometimes even during meetings. It's not an uncommon sight to see an InMobian walk slowly from one meeting room to the other, eyes firmly on mobile screen whilst trying to better a high score on a game. That being said, we’ve found it difficult to agree on what our favorite mobile game is. Numerous water-cooler conversations and Skype discussions have taken place and yet all we have managed to do is to get to a list of games that have been trending in the InMobi offices across the world, this year. We figured that there was only one way to settle this. Here is presenting #GamesPeoplePlay. A mobile-game deathmatch tournament that will once and for all settle what our favorite games are. We have selected a list of 8 awesome mobile games and will square them off against each other. The games are judged by InMobians who play each game for an entire work day,

Posted on July 25, 2014
By Team InMobi

22

July

For Android Advertisers on InMobi Analytics: Upgrade to the latest SDK with Google AID support today!

A key change in the mobile ad attribution space is about to occur very soon. Post August 1st, Google’s Advertising ID (AID) will be used for attribution on all Android devices. In order to ensure that all Android advertisers on InMobi Analytics start using the new Google AID (for ad attribution) before Google Play’s deadline, we’ve established a seamless process to comply with this important requirement.For Android Advertisers on Google Play using InMobi Analytics: Please download our latest SDK (Version 4.4.2) from here or our website in order to enable InMobi Analytics to start performing attribution. You can pass the value on ad click via your tracking links. Here’s a sample tracking url with Google AID / GPID:http://c.appsdt.com/click/phoenix/59f9658f-098e-4365-b76f-367803a02bbe?odin1=$O1&udid=$UDID&clickId=$IMP_ID&ts=$TS&gpid=$GPIDFor Android Advertisers not on Google Play, using InMobi Analytics: While not mandatory, we still strongly recommend upgrading to our latest SDK (Version 4.4.2) from here or our website. This is our most stable version yet, and it comes with built-in support for all future InMobi Analytics upgrades.It is highly recommended that all Android Advertisers on Google Play upgrade to the new SDK immediately, in order to comply with the deadline of August 1st. InMobi Analytics is fully aligned with this change, and you can start using Google AID for ad-attribution in just three convenient steps

Posted on July 22, 2014
By Ramya Rajan

26

June

What’s Native Got To Do With It? A Town Hall Conversation At IAB’s Advertising Technology Marketplace

70% of marketers still don't know what it is, but according to projections, native advertising will account for nearly $3 billion in spend by the end of this year. This is a powerful statistic, and one that we explored in depth at the IAB’s Advertising Technology Marketplace in New York. Titled 'What’s Native Got to do With It?', the town hall discussion was moderated by Kaylie Smith, Rubicon Project’s Head of Seller Cloud, and the IAB’s Director of Industry Initiatives, Carl Kalapesi. It was great to experience the excitement around native advertising with the buyers and sellers in the room who participated. It was clear that both see the value in these emerging ad units. One of the key themes that was explored during the discussion was the question around the exact definition of native ads. Is it custom content, relevant ads, advertorials, in-feed, units that have the look and feel of an app, etc.? While the IAB published a playbook to provide greater clarity on this subject, I’m excited that InMobi and Rubicon Project are working with the IAB and the OpenRTB Forum to develop standardization in order to drive native adoption. Kaylie echoed the sentiment that was on everybody’s mind ‘How does native scale in the programmatic world?’. InMobi has been obsessing about this for quite some time now and we believe we have taken the right steps to tackle this challenge. We

Posted on June 26, 2014
By Kayla Wilson

29

May

​Reinventing Mobile Programmatic

Desktop advertising has come a long way from the first banner Ad in Oct 1994. As display advertising evolved and matured, there eventually arose the need to move away from segment-based buys to very-fine grained individual buys. Programmatic buying empowered marketers to achieve the efficiency desired, growing disproportionately with the rise of display advertising. Interesting as it seems, mobile advertising adapted itself to the ways of the display advertising world. Consequently, early mobile users experienced banner ads retro-fitted to suit mobile devices. While the focus stayed on capitalizing from the App economy and monetizing users, the user herself was completely ignored, and solving for the problem of ad experience on mobile remained unexplored. Banner Ads continued to grow for a while, and then it all started to fall apart. In fact it got to a stage that the term ‘ Banner Blindness’ was coined. Given its ramifications, the advertising industry turned towards fixing the banner ad problem innovatively. Among the multiple innovations publicized, the one that really caught the attention of the advertising community was the Native Ad format. Unlike programmatic on desktop, which evolved after desktop matured, mobile programmatic grew rapidly right from the onset of mobile advertising. Unfortunately, mobile programmatic is built on a fallacy: banners that worked in display, will work in mobile. Mobile programmatic, like Mobile advertising had never been defined keeping the user in mind. Today, we are proud to announce the launch of the InMobi Exchange.

Posted on May 29, 2014
By PRL

28

May

Raising the Curtain on Mobile

With the summer concert season under way and the Tony Awards fast approaching, the Interactive Advertising Bureau (IAB), its Mobile Marketing Center of Excellence, InMobi and Decision Fuel (now YouGov) have released results from “Raising the Curtain on Mobile,” an in-depth study that shows that 89 percent of live entertainment seekers conducted mobile activities in direct relation to performances they have attended in the last six months. Further underscoring how mobile plays a critical role in helping concert promoters, theater producers and other performance marketers reach target audiences, the research demonstrates that these mobile activities occur at all stages throughout the live performance-going process – including pre-show planning and post-show activities.Some key highlights of the study: · Mobile rivals TV as the preferred media channel for getting information about live performances (60% mobile vs. 53% TV)· 41% purchase concert and show tickets directly through mobile devices· Over three quarters (78%) use mobile to help plan trips to shows· 89% of live entertainment seekers have used mobile in relation to live shows they've attended in the past 6 months Read the full press release hereDownload the study hereTo learn more about our research, contact insights@inmobi.comRelated:From the Bedroom to the Box Office: The Role of Mobile in the Moviegoing ExperienceInMobi Insights > Consumer Research

Posted on May 28, 2014
By Emily Basileo

29

April

Launching the world’s most advanced native advertising platform

We at InMobi often use the phrase “10x thinking” when set strategic goals or validate ideas. Its a way of saying we believe in going after problems that are 10X harder to solve. It also means we don’t believe in doing incremental improvements. Improving the user experience for mobile ads is one of them. Late last year we took an ambitious goal of improving the ad experience on mobile devices by 10X. The march towards that goal started with a committed effort to build the most advanced native advertising platform in the market.The Challenge Almost a year back, we started working on this problem - to fundamentally change the user experience on mobile ads & disrupt the mobile advertising industry. The early version of that solution was what we announced earlier this year as our Native Advertising platform. We started working with select partners to build, validate and optimize truly native ad experiences that we wanted to create together. Unlike banners, native ads require deep customizations, unique to each app and that takes time. You also need to work closely with advertisers and agencies to make sure they can create ad units to your native specifications. This is one of the core reasons, why native advertising has largely remained within the walled gardens of a handful of top publishers. Interestingly, 65% of all mobile advertising today is already native, but limited to just five-six big companies. We want to put

Posted on April 29, 2014
By Team InMobi

29

April

A New Chapter in the History of Mobile Advertising

Over the last few years, one of the things that constantly bothered me was that we were powering an entire industry on the back of banner ads, which we never liked. InMobi has worked with more than 30,000+ app developers, fielded 4 billion+ ad requests per day, and helped them monetize their apps on the back of our best-in-class technology and global scale. However, along with helping developers monetize at scale, we also want to give users a great experience.So, early last year, we decided to disrupt the industry and change the way ads are viewed today. We took it upon ourselves to achieve one goal, which is to make ads beautiful and give the user a seamless, non-intrusive experience. We decided to break up with banners!However, this couldn’t be done in isolation. We want to empower every developer out there to monetize using native ads. That is our way of ensuring that we are truly causing disruption and a fundamental shift in the industry towards making ads beautiful and to accelerate the death of banner ads.At present, a large portion of native advertising is limited to just five big companies. We wanted to change this and democratize native ads and bring it to all developers. InMobi Native Ads platform will give the power to all developers in the world to monetize through native ads and giving users a great experience. We are absolutely thrilled to democratize native

Posted on April 29, 2014
By Naveen Tewari

08

April

Publishers Are Going Native With InMobi Native Ads Platform

The mobile world has had to live with banner ads for a long time. However, we at InMobi are on a mission to change this with our Native Ads platform. On April Fool’s Day we revealed that InMobi would stop showing banner ads and would serve only Native Ads on the network. While this was partly a prank, native ads is clearly the future of mobile advertising. Since the time we launched our Native Ads Platform at the beginning of the year, many top publishers have integrated our native ads SDK. Tango, the mobile messaging app-maker that recently raised $280 million from Alibaba is one of the early adopters of InMobi's Native Ads Platform. NDTV, a leading news network in India is also embracing the InMobi Native Ads platform. “We have worked closely with InMobi for several years and are now leveraging our combined strengths to develop new and efficient advertising opportunities on our apps. Native advertising is a big leap, and allows us to provide users information that is relevant to them through contextual advertising and more. We’re convinced that this is a landmark step for the mobile app industry.” said Suparna Singh, CEO of NDTV Convergence.EFlashapps, a popular maker of apps for early childhood education, has recently gone live with InMobi Native Ads. We caught up with Dishant Shah, COO of EFlash Apps LLC at the recently concluded Game Developer Conference in SF and shared his

Posted on April 08, 2014
By Sohan Maheshwar

03

April

An April Fool's Day Prank, But The Future Is Indeed Native Ads

This April Fool’s Day, we announced on our blog that we will be running only native ads on our network - "We are bringing down the curtain on banner ads effective immediately. InMobi will only serve ads that are seamlessly integrated into the entire user experience." That, of course, was an elaborate April Fool’s Day prank played out by us! While we had fun planning the prank, it was lovely to see the wide range of reactions online. Here are some of them: Am I the only one thinking that @inmobi's announcement that they're ditching banner ads is an elaborate April fool? http://t.co/xIkr4ceMMi— Jon Mundy (@jonmundy) April 1, 2014 @inmobi Is the announcement date a super freaky coincidence? http://t.co/gEoNk3sHro — Emanuel Cinca (@emanuelc16) April 1, 2014 Some even picked it up as a news piece! Post by Happy Marketer. While the April’s Fools Day “announcement” was wholly tongue-in-cheek, we are dead serious about native ads. Because that is where the future of mobile advertising is. For the first time in mobile advertising, or possibly advertising for that matter, users, publishers and advertisers all stand to win with native ads format. Native ads offer an in-context experience for the consumer by allowing publishers to adapt the ads to the form, function, and content of their property. This means higher engagement for the advertiser and consequently higher monetization for the publishers, while preserving user experience. The

Posted on April 03, 2014
By Naveen Tewari

01

April

Banners Are Dead. We Will Only Run Native Ads From Today!

Consumers across the world have been crying for something far more beautiful than mobile banner ads. On the heels of our success with breakup with banners campaign (check out the video below) and feedback from a large number of constituents, we are going all-in into Native Advertising. We are bringing down the curtain on banner ads effective immediately. InMobi will only serve ads that are seamlessly integrated into the entire user experience. As a company and as a group of entrepreneurs, we have been tremendously successful when we let go of the past and wholeheartedly embrace the future (be it evolving our business models, or building new products). Today we have taken the monumental step to bid adieu to the world of banner ads. We are convinced that this is going to usher in a change that will make mobile advertising the preferred way for engaging consumers across the globe (plus its good for consumers, advertisers and publishers alike). More than 50 top publishers have already made the move, as have many advertisers. Over the next few days we will work with partners - publishers and advertisers, to bring InMobi's massive scale to world of native ads.Why you should embrace Native Ads: We launched our Native Ads platform in January and have seen great adoption from publishers and advertisers alike. Ad engagement rates have been upto 10 times higher and monetization upto 8 times more than traditional banner ads.1. Powerful customization & control:

Posted on April 01, 2014
By Naveen Tewari

19

March

Oculus, Goat Simulator And Other Fun Stuff at GDC on Day 01

My watch must still be on Asia time since there is no way I could have spent 11 hours and 25 minutes at the Game Developers Conference in San Francisco!The expo began with a bang and witnessed the who’s who of the gaming industry arrive in the Bay Area for the 16th edition of the GDC. The distinct flavour of Day0 and Day 1 seems to be “immersive environments” especially with Sony’s big announcement on Project Morpheus. The attention-grabber on Day 1 of the expo was clearly the Oculus Virtual Reality stall. There seemed to be a perpetual queue to try the headset on. I tried it on for size and left really impressed!The indie game contingent at the GDC has been quite strong. We saw multiple indie gamers debuting games that were truly unique in design, mechanics and music. These ranged from the very complex h4ck3r Server Challenge II to the downright bizarre and fun Goat Simulator.The Independent Games Festival (IGF) awarded “Papers, Please”, a masterful independent game, the prestigious Best Downloadable Game award this year. If you haven’t played it already, you have truly missed something cool. Day 1 of the expo also showcased familiar faces in the gaming industry such as Steam, Unreal, Crytek as they all unveiled cutting-edge gaming technology. Mozilla had a booth displaying their Mozilla OS as well.The InMobi booth had a steady stream of visitors and generated such a

Posted on March 19, 2014
By Sohan Maheshwar

18

March

Day 0 at GDC Expo - The Excitement is Palpable

We are counting down the hours to Game Developers Conference aka GDC 2014 and the excitement is palpable! In preparation for tomorrow and mostly just to get a sneak peek, we went down to the Moscone Center in San Francisco and took a look at all the booths that were being setup before "The Gaming Event" of the Year!Everyone from Crytek, nvidia, ARM and Unreal to Microsoft, Steam, Sony and Intel is making an appearance at this year’s edition of GDC.InMobi too has a super booth where we will be giving away several copies of Apponomics - The Insider's Guide to a Billion Dollar App Business. If you’re in the area, do visit us at Stall #211 at the Moscone Center and you might just win yourself a free copy of this book!While there are many interesting booths to swing by, do NOT miss the Video Game History Museum which this time has a Nintendo showcase. Satisfy your retro gaming cravings with this slice of history.Comic books, board games and souvenirs are also freely available for purchase in the expo.Many big studios have promised massive announcements in the days to come. We were just happy that we got to see a game 3-D printer in operation!Do check our blog for a recap of the day’s events at GDC. Also, follow us on twitter.com/inmobi for live updates. Stay tuned!

Posted on March 18, 2014
By Sohan Maheshwar

17

March

Top Recommendations for Breaking into the American, Chinese and Korean Mobile Game Markets

These following recommendations are from InMobi's Mobile Gaming Cross-Market Analysis report:Develop and market games specific to gamers of their target country: Mobile developers must understand the typical gaming consumers specific to each country. For example, Chinese and Korean gamers prefer RPG and adventure games, whereas Americans prefer puzzle games. In addition, gamers who prefer the same game genres share similar reasons for gameplay (e.g. strategy gamers play because they enjoy the challenge and casino gamers play primarily to kill time). Understand app discovery/ distribution specific to each target country: Each country has varying app distribution ecosystems; nevertheless, developers should take a multi-channel distribution approach, leveraging both organic app store and word of mouth downloads, as well as utilizing mobile, online, and social marketing. In particular, since China has a particularly fragmented ecosystem, developers must partner with established developers and large app platforms in addition to being featured in app stores and running ads. In Korea, the Kakao platform acts as a primary app download discovery epicenter. In fact, developers should monitor the emergence of chat applications as mobile gaming platforms and may even want to incorporate them into their distribution strategies. Utilize the free-to-play game model: Mobile game developers looking to break into East Asian mobile game markets should create free-to-play game models with in-game purchases. The threat of software piracy continues to deter many developers from producing single-player of localized games. Also, charging for a download usually

Posted on March 17, 2014
By Emily Basileo

17

March

What Developers Can Learn from My Mobile Game Addiction

My name is Emily, and I’m addicted to mobile gaming. What started as an innocent time killer rapidly spiraled into an insatiable obsession. I found myself actually making time to play games, crafting creative ways to extend gameplay when I ran out of lives, begging friends I hadn’t seen since high school for special game boosters, and at times, spending real money on intangible in-game purchases. Even so, I never realized the extent of my addiction until I compared my gaming habits to those of other mobile gamers in the U.S.InMobi conducted a study of American mobile gamers to identify game segmentation trends and analyze game consumer thought and behavior. According to this study, I am an archetype of what our newly released Mobile Gaming Playbook dubs the “ever-gamer,” a gamer who plays everywhere, all the time, across multiple genres. In fact, our research indicates that not only do traditional mid-core gamers frequent game apps and play long game sessions, but casual gamers also play games multiple times per day and for long periods of time. According to our study:60% of American mobile gamers play mobile games multiple times per dayAmerican mobile gamers average 31 minutes per game sessionIn addition to game segmentation and consumer analysis, our playbook provides insight on how developers can utilize gamer metrics to construct successful app acquisition and monetization strategies in the U.S. market. Download our Mobile Gaming Playbook now to

Posted on March 17, 2014
By Emily Basileo

29

January

Introducing InMobi Native Ads and Why it is so Cool

It’s hard to miss the recent media buzz about NYT debuting native ads. While the public outcry has started to die down slowly, mobile advertising and native ads are clearly here to stay. After the hysteria in the media about irritating mobile ads and publishers like NYT selling their soul, my view in fact is, quite the opposite! I love native ads and am extremely proud of the InMobi Native Ads platform my team has created. Let me tell you why…. We have looked at native ads holistically. The InMobi Native Ads platform can customize ads to suit the look and feel of your app down to the last pixel. Not just that, we go beyond just focusing on “how the ad looks”. In doing so, we believe, we are redefining how mobile advertising should be – non intrusive, engaging and non-distracting from an app’s primary experience. In a distinct hand-me-down legacy from the digital world, mobile advertising started out as banner ads. Thereafter, advertisers and publishers moved to interstitials. While they were better than banners in terms of user experience, developers have begun demanding a better ad experience as the app economy has evolved much more since then. One of them recently told me, "If I spend so much time and effort in building, what I believe, is the coolest app ever then why am I forced to carry ads that suck all the fun out of my

Posted on January 29, 2014
By Krishnendu Majumdar

20

December

Security at InMobi

A colleague was recently telling me that in the rural Indian village she comes from, nobody builds big, beautiful homes without putting a scary-face mask outside the door to keep demons away. The custom is believed to have originated several centuries ago and is still in vogue since a flourishing home is automatically expected to attract bad omens, spirits or even the odd thief. Hanging up the scary mask serves as a warning and protects inhabitants from a potential miscreant. It’s a similar situation we are witnessing in the mobile ad industry. With the proliferation of mobile devices and our increased reliance on smartphones has come the unavoidable issue of security and data privacy. As I like to say, here are the demons we hang up quite proudly on our network at InMobi to protect our users: Dedicated fraud detention team: The mobile ad industry is in its infancy and is attempting to grapple with every new, emerging fraud. InMobi makes a determined effort to ensure that all frauds including click frauds, hacker attacks, data breaches are all contained by a dedicated team providing 24/7 support to ensure fraud detection and prevention. Customer data and user data are important to us and we guard them both zealously. Adult content: Each ad on the InMobi network is manually reviewed by a real human, not software, to help stop illicit material from sneaking onto our network. Our dedicated team of 24/7 people helps

Posted on December 20, 2013
By Mohit Saxena

19

December

Welcome to the new InMobi.com website

We are ecstatic as we launch the completely new and redesigned InMobi.com website. It’s a site that explains in an attractive, responsive manner who we are and what the InMobi DNA is composed of.What we love about good websites is all you see is the sleek, smooth, clean design of it all. We wouldn’t want you all tangled up in the creative and development blood, sweat and tears (well, not quite, but almost) that went into this sensational site. Listen to the story of coming-to-be by the brains behind this web operation.Teamwork makes the Dream Work Chris Martinez, Head of Global Marketing Communications, and Erik Smith, Lead Engineer, sat down a couple days after the glorious launch of the live site to reflect on its conception. “This new site is interesting because of the way we approached it,” Martinez said. “Instead of figuring out the mobile site after the desktop site is published, we did the opposite.”As you can see, with its new content management system, expandable sidebar and appealing cross-platform aesthetic, the team pushed the limits of traditional web design. “The templating techniques we utilize are far more advanced than our previous approach,” Smith said. “With all the different types of content we had to add and edit, sections of the site act as microsites or individual landing pages.” Smith also said the site is the result of the collaboration across our entire

Posted on December 19, 2013
By Mackensie Smith

19

November

Launching InMobi Plugins for Mobile Development Platforms

Ever since smartphones invaded the market and our lives, mobile apps have been key to engaging its growing user-base. Subsequently, the mobile apps ecosystem is growing and evolving consistently across platforms. Every mobile app developer is primarily targeting two major platforms (Android and iOS) and spend double the time and effort to create the same app for the two platforms. Hence, there is a need to reduce the effort required to port apps across platforms and instead, channel the additional effort towards enhancing apps. Several startups have recognized this opportunity and have launched mobile development frameworks that provide APIs to code the mobile app once and deploy to multiple platforms. There are more than a million mobile app developers who are dependent on these mobile development platforms to build mobile apps for the popular mobile operating systems (such as Android and iOS). More than 100,000 apps in the app stores have been built using these mobile development platforms. Today, InMobi is proud to announce plugins for the Titanium, Intel XDK and Unity platforms. InMobi plugins aid developers using these platforms to intelligently monetize their user-base through the power of ad serving and analytics. Get started today by visiting the integration guides below and following the instructions to download/integrate the plugin with your app! 1. Appcelerator/Titanium (javascript) guide available here 2. Intel XDK (HTML/JavaScript) guide here 3. Unity guide here Kindly send all your queries to developer@inmobi.com

Posted on November 19, 2013
By Naresh Kapse

19

November

InMobi杨娟女士当选中国无线营销联盟(MMA中国)市场教育委员会秘书长

中国无线营销联盟2013会员大会于11月18日下午在上海明天万豪酒店顺利召开。会上对MMA中国各个委员会在过去一年的工作进行了回顾,并由现场出席的71家会员单位投票选举产生了新一届的董事会。 MMA中国过去一年在各个委员会的推动下,先后推出四大移动广告标准白皮书, 建立了智囊讲师团,完成了多场专业移动营销培训的课程,联手业界领先的广告网络平台、第三方调研机构以及品牌客户推动移动广告标准的制定,受到会员单位以 及广大移动领域专家们的正面肯定。今天的选举同时也产生了 4个委员会的正副会长。 InMobi中国区总经理杨娟女士,本次代表InMobi当选MMA中国市场教育委员会会长,将与新当选的副会长-邑智中国CEO张垒一起,携手MMA中国会员单位,共同推动未来两年MMA中国市场教育委员会的工作,服务MMA中国的会员单位并推动中国无线营销事业发展。

Posted on November 19, 2013
By Kevin Wang

07

November

InMobi Analytics: The one stop solution for all your analytics needs

App developers continuously strive to create more innovative and more engaging apps, and once their app is ready for the world, they look to acquire new users, engage them, as well as monetize their entire user-base. However, the cost to acquire new users grossly outpaces monetization, creating the need to maximize the lifetime value (LTV) for each user. In addition, different ad networks deliver users with varying LTV, thereby raising the question – Which ad network do I channel ad spend to in order to maximize my ROI?Previously InMobi launched two products – InMobi Ad Tracker (IAT) to track campaign performance across ad networks and InMobi Lifetime Value Platform (LTVP) to maximize the LTV for each user. The benefit to app developers was to garner a deep understanding of their user base and act upon these insights. These two products were a step in the right direction but were limited in their ability to analyze the true ROI for the app developer. To solve this ROI problem, we merged IAT and LTVP to give birth to InMobi Analytics. Now app developers can not only track the true ROI of their advertising spend by tracing user LTV back to acquisition sources, but also analyze user behavior, user engagement to derive insights and take action on them!Typical conversion tracking solutions measure the performance of an ad network based on the number of clicks and installs it delivers. This completes only half the

Posted on November 07, 2013
By Abhishek Khurana

22

October

Creating Innovative Ad Experiences with New Formats

How much money did I really make by showing ads to my users? Am I leaving money on the table? Are ads on my app leading to more churn? These are burning questions for a mobile publisher whose livelihood depends on the revenue his mobile app business makes. At InMobi, we are leading the charge of technology innovation in the mobile ad space and work towards resolving some of these pertinent issues for app developers. The learnings from the desktop world give strong indications for the need of maintaining the fine balance between user experience and the quest for monetization. With this in mind, InMobi today announced the launch of 2 new ad formats – InMobi Custom Ads and InMobi App Galleries – a small preview of the Ad Innovation happening at InMobi and a step closer to creating a delightful user experience. InMobi Custom Ads are an enhancement over run of the mill interstitials, and add that extra zing to regular full-page ads by using visual elements from the publisher’s app. The custom template can be as simple as a frame, or as complex as an animated entry, with virtual characters from the app introducing the ad unit. With absolutely no integration hassles, InMobi Custom Ads is the perfect solution to intrigue and delight your end users and improve monetization (by up to 50%!) at the same time. Click here to learn how InMobi Custom Ads can improve the ad experience in

Posted on October 22, 2013
By Tanvi Kapoor

17

October

App Spotlight: Get your app featured on the InMobi blog and newsletter!

We at InMobi are excited to launch the App Spotlight program. We would like to feature your apps on our blog and on our developer-centric newsletter - APPetite which goes out to ~70k developers, publishers, investors and other industry folk. We have been hearing some great stories about app developers off-late and would really love to hear yours.If you have developed or have been part of a team that has worked on an iPhone/Android app and you use InMobi’s Ad SDK, do write in to us at developer@inmobi.com. Please include The link to your appPromo codes if anyA write-up (300 word limit) on how you got the idea for the app and how it was developed and marketed.A video of your app in action. (optional)We will pick the best ones that we receive and feature them on the InMobi Blog. What are you waiting for? Get cracking!

Posted on October 17, 2013
By Sohan Maheshwar

10

September

Get Ready for iOS 7 with InMobi Ad SDK 400!

We are pleased to announce the release of InMobi Ad SDK 400. Optimized for Apple's new iOS 7 specific guidelines, our SDK comes loaded with new enhancements designed to exceed your expectations. From newer ad units to in-built analytics, this SDK focuses on improving monetization and enhancing your users in-app experience. Ever since Apple released iOS 7 Beta 1 on June 10th 2013, developers and non-developers have been upgrading their devices to the new OS. Early adopters hopped on the iOS 7 bandwagon and have been using it on their daily devices and the number of users has been growing with every incremental beta release. The result shows in our data as the InMobi ad network has seen a virtual explosion in the number of ad requests originating from iOS 7 devices.         Our network has experienced millions of ad requests from the newer OS, with this number jumping almost five times in the last month and a half. Advertisers on our network have recognized this trend and are already running several thousand campaigns targeting iOS 7 devices. With the iOS 7 Gold Master release round the corner, we expect these numbers to skyrocket. Given all the platform and policy changes introduced by Apple in iOS 7, the team at InMobi encourages all developers to update to the new SDK 400 for an uninterrupted monetization and end-user experience with iOS 7. Thats not all! InMobi Ad SDK 400 elevates your apps monetization and user experience by serving a wide range

Posted on September 10, 2013
By Abhishek Khurana

29

July

InMobi Insights - Brand Issue 2013

We are publishing this issue immediately after the Cannes Lions 2013 event the largest gathering of creative and advertising professionals across the globe. Starting in 2012, Mobile Lions was introduced as a category to recognize the fact that mobile advertising has come of age. This year, marked the rise of mobile web and mobile apps, where creative professionals embraced this new medium to reach and engage the consumer on a far more personal level. In this issue, we highlight some of the most interesting trends we have observed in the area of mobile advertising over the last six months, along with some of the most engaging campaigns that have ever been executed on our global ad network. As we gear up for the largest quarterly spending event in advertising, and more particularly the largest single quarter for mobile advertising, we hope to inspire you and share some unique ideas that you can execute in Q4.

Posted on July 29, 2013
By Shrikant Latkar

19

July

InMobi showcase app lands in the Apple App Store

After developing our very own app to share with you our mobile ad creatives, we are pleased to announce that our new InMobi Showcase App is now available in the Apple App Store!With mobile advertising still in its early stages of rapid growth, we thought that this is the best way to showcase the most creative and fun ads that are created on our InMobi Studio platform. The app allows you to interact with the ad in the same way an end user would in-app or on a mobile website. See the immersive, innovative and engaging ads our in-house creative services team has created today! We will be enhancing this app by adding more features and updating with new creatives, so stay tuned. Tell us what you think - we'd love to hear from you! Click here to view InMobi Showcase App.

Posted on July 19, 2013
By Shrikant Latkar

05

July

InMobi welcomes iOS 7 to the mobile advertising ecosystem with over 1 million requests a day

The world of mobile technology is a tightly linked ecosystem. Strategic decisions of every player have a massive impact on the direction of the industry and affect every other company therein. It is no wonder then that announcements of new products are followed with such hawk eyed vigilance. We strongly believe that the sign of a truly agile company is the ability to accept and comply with each new industry development quickly without disrupting its processes and strive to build such a scalable and stable mobile advertising platform for our customers. Apple announced the beta launch of the new iOS 7 operating system less than a month ago at the WWDC. Within a week, iOS 7 was available as an option for targeting on the InMobi advertiser portal, giving our advertisers access to this very niche segment of early adopters and serious developers. Thousands of campaigns are already active on the InMobi network targeting iOS 7 devices, and we have been seeing more than a million ad requests a day, growing by 25% over the last two weeks, and are confident that this is only going to increase as iOS 7 powered tablets get added to the mix.

Posted on July 05, 2013
By Tanvi Kapoor

16

May

New, feature-rich SDK 370 now available for Android

The emphasis on developer tools at Google I/O 2013 is a clear indication that technology companies are again shifting their focus from users to developers. At InMobi, developers have always been our prime focus and the new Android Ads SDK 370 is just another example of this. The launch of this SDK is a step towards reducing the update cycles for developers by allowing them to leverage new ad formats released in the future without requiring an SDK change. It is also coupled with a new diagnostics tool to help developers improve the integration process and achieve higher eCPMs. Like the iOS SDK 370 which was released a month ago, the new Android Ads SDK is also MRAID 2.0compliant. MRAID compliance is an industry wide effort by the International Advertising Bureau to ensure that developers do not face any interoperability issues when monetizing through rich media ads. This SDK is a leading effort from our side to ensure that our developers are able to display the most engaging and innovative rich media ads from premium advertisers across the globe, without any trouble in user interactions. The new SDK also includes latency reduction features to reduce the load time for ads, resulting in an improved user experience. Our new ad formats aim to increase personal interactivity through the use of in-built phone features like camera and mic and have support for HTML 5 video rendering, to help developers monetize better. Experiment with floating interstitials

Posted on May 16, 2013
By Tanvi Kapoor

10

May

Happy Mother's Day!

Mother's Day is around the corner, and with the day being recognized as the second biggest gifting day after Christmas, spouses and children are scrambling to think of a special gift for moms. Special occasions have always played a key role in marketing consumer brands and ad marketers focus on these occasions for months as a way to capitalize and boost sales. Retailers and marketers get a great opportunity this gifting season to demonstrate their creativity in helping consumers make appropriate purchase decisions and also make the day special for moms. Mobile devices present an opportunity for retailers, regardless of the type of business, to reach consumers whenever and wherever they are. Now, with growing smartphone usage, it has become even easier for mobile consumers to search for gift options and do that last minute shopping. Hence, it is important to include a mobile component in a retailers' marketing initiatives, whether it is a banner ad, SMS campaign or an application, to not only further engage with consumers, but also to let them do last-minute shopping while they are on the go.Mother's Day Is Big BusinessWorking hard to support the family day in and day out, moms will be more than recognized for their devotion this Mother's Day. According to National Retail Federation's (NRF) Mother's Day spending survey conducted by BIGinsight, US consumers will spend an average of $168.94 on mom, up 11 percent from last years $152.52. Total spending is expected

Posted on May 10, 2013
By Shamala DN

22

April

New Monetization SDK on the Windows 8 platform available today

At InMobi, we are leading the charge of architecting innovative ad monetization solutions for developers. With 50,000 and more apps on the Windows 8 App Store, and a vast majority of them being free, we see a clear need for a viable monetization solution for developers on the Windows platform . With the launch of this new Windows 8 SDK, we are now extending our scalable and proven technology from other platforms to the youngest and the most promising one. The SDK is now available for download on our download center. Keeping in line with our innovation across platforms, this SDK is completely rich media capable. In fact, the SD MRAID 1.0 compatibility gives us the ability to launch campaigns from some of the most creative studios. This will help us continue to deliver immersive ad experiences to end users that developers are used to seeing from us on other platforms. Windows has a wide variety of offerings which developers can choose from to develop their applications. InMobi supports monetization options for all of the various platforms: SDK Type Environment/ OS InMobi Availability Windows 8/RT SDK Windows 8/RT - Tablets Yes Windows 8 HTML/JavaScript SDK Windows 8/RT - Tablets Yes Windows Phone 8 SDK Windows Phone 8 Yes Windows Phone 7 SDK Windows Phone 7 Yes Needless to say, you can continue to expect market leading monetization solutions from InMobi that will enable developers to establish a successful business on the Windows platform.

Posted on April 22, 2013
By Vishnu Shridhar

16

April

Launching SDK 370: A new, improved and non-UDID iOS Ads SDK

With Apple announcing that UDID deprecation will be completed starting May 1, we have released our latest version of the iOS ads SDK that completes our move away from UDID which was initiated in version 350. We believe that this is a step in the right direction for the industry that will help protect end user privacy while still enabling advertisers to safely target users. What does it mean for developers? UDID information will no longer be collected or used by the InMobi SDK making it Apple policy compliant. Instead, other user-safe identities introduced by Apple such as the advertiser ID will be used for targeting users and tracking installs . This will ensure that it will be business as usual for developers as far as monetization is concerned. What else is new in SDK 370? SDK 370 is MRAID 2.0 compatible - MRAID2.0 is the latest specification for rich media. This is an industry leading effort that will ensure that our developers receive the most engaging rich media ads from our premium advertisers across the globe. We have made several changes to reduce the load time for ads, leading to improved end user experience. Our initial tests also indicate a jump in eCPM due to this change. We have also taken steps to future-proof the SDK to reduce update cycles. This includes server side switches and a flexible ads container that will help us introduce new ad formats without requiring an SDK change at

Posted on April 16, 2013
By Vishnu Shridhar

02

April

InMobi works with Hortonworks to incubate Falcon with Apache Software Foundation; to provide huge benefits to the big-data community

InMobi has been using big-data technologies (Apache Hadoop and its family) for the last 2.5 years for storing and analyzing large volumes of serving events / machine generated logs. InMobi receives in excess of 10 billion events (ad-serving and related) every day through multiple sources/streams originating from over ten geographically distributed data centers. In a typical day we process tens of terabytes of data. In the beginning, we had a single central data center where all the processing took place resulting in high IT costs related to servers and network bandwidth. As we explored cheaper and more effective ways of processing this huge amount of data, we came up with a simple in-house scheduler to manage job flows in our environment then. We realized that to be able to process data in a decentralized fashion, we needed to have the complexity pushed into a platform and allow the engineers to focus on the processing / business logic. Besides data processing needs, all other data management functions also became de-centralized or repeated in such a setup. So we invested time to build a data center location aware processing and data management platform, Falcon. There are numerous challenges when it comes to managing big-data. These are related to data movement (import/export, replication), retention (purge, archival), processing (late handling, workflows, geographically distributed processing) etc. Falcon has been deployed in production within InMobi for nearly a year and is being widely used for various processing pipelines

Posted on April 02, 2013
By Mohit Saxena

27

March

InMobi Scoops a Stunning Six Awards at first Mob-Ex Awards by Marketing Magazine

Last week saw the first ever Mob-Ex Awards in Singapore, leading the celebration of the countrys vibrant mobile marketing scene. Organised by Marketing Magazine and held in the prestigious Four Seasons Hotel, it was definitely a night to remember for the worlds largest independent mobile ad network. Four campaigns made by InMobi stellar Creative Services team in Singapore made it through as finalists across a number of categories, totalling ten nominations. The campaigns nominated were: Unilever Dove Hairfall with Mindshare, Singtel MioTV with MEC, Samsung Galaxy Camera Reborn with Starcom, and Starhub TV Anywhere with Mindshare. InMobi won awards in Best Mobile Ad Solution, Best In-App Advertising, Best Direct Response, Original Mobile Content and Use of Mobile Channels: in the In-App Advertising category we were in both the silver and bronze spots - a testament to the great creative work of our Singapore team. Phalgun Raju, Vice President & General Manager of the India, Southeast Asia, Hong Kong and Taiwan region indicated, These multiple awards in multiple categories is a huge win for our Singapore team and testament to our creative services team and capabilities using the InMobi Sprout technology. Our ability to deliver award-winning, high quality rich media through Sprout is a huge differentiator for us. Impressively our wins were more on the app side rather than ad side, meaning that we won across a number of categories in which an app would usually take the gold. We also

Posted on March 27, 2013
By Shrikant Latkar

15

March

Massive improvement to InMobi monetization

This week, InMobi made a significant change to its core ad serving algorithms and data systems resulting in massive improvements in publisher eCPMs and advertiser ROI. Internally known as project Dark Knight, this change had been in the works for the past 8 months and cut across the entire stack making massive overhauls to every system being used at InMobi. As a result of this change and associated changes which will follow over the next few weeks, users will be able to see far more relevant ads from InMobi as measured through various relevance metrics including CTR, conversion rates and eCPM. We believe that for most publishers, the changes in eCPMs will be dramatic and urge you to track your numbers and make appropriate changes to your yield optimization strategies accordingly. For most advertisers, ROI improvements should allow you to spend more judiciously on segments that show the improvements.

Posted on March 15, 2013
By Abhishek Bapna

06

March

InMobi General Counsel and Head of Privacy elected to the MEF EMEA board

Buzzing with excitement at InMobi towers today, Chris Davies, General Counsel EMEA and Head of Privacy has been elected to the Mobile Entertainment Forum's (MEF) EMEA board. The elections were held at MEF AGM at Mobile World Congress last week ahead of its 11th annual MEF Connects MWC, attended by over 500 mobile industry executives. Commenting on his appointment, Davies said: "I am delighted to have been selected by the global MEF membership to represent MEF on the EMEA Board and I look forward to working with fellow board members from major companies such as Nokia, Blackberry and Barclays" Read the full press release here.

Posted on March 06, 2013
By Mital Goel

31

January

Launching Unity plugin for InMobi LTVP

Today, we are making available a unity plugin for Lifetime value platform (LTVP), making it even faster and easier for the unity plugin community to use LTVP Analytics features within their games and apps. Whats more, this plugin also has InMobi Ad Network & House Ads capabilities bundled within it enabling developers to maximize ad monetization as well. Last November, we launched InMobi LTVP as a free solution to help developers analyze user behavior within the app and more importantly act upon this information with an integrated monetization, and house ads platform. We have seen great adoption amongst the gaming community as well as the non gaming community with newspaper apps, social networking and entertainment apps benefiting from LTVP. With this plugin, developers should find it a lot easier to understand user in-app behavior along revenue, engagement and other dimensions and easily drive up monetization and app marketing activities through a well integrated platform. Unity is one of the more popular tools for gaming developers. The Unity game development platform includes a wealth of tools designed to help developers create rich interactive experiences expertly and efficiently. We believe that LTVP plugin will be a solid addition for Unity game developers. Developers can access the free plugins for these valuable features by visiting these links iOS plugin and Android plugin.

Posted on January 31, 2013
By Vishnu Shridhar

10

January

Mobile Insights and Inspiration for 2013

This week, we released the InMobi Insights Inspiration Issue 2013. The marketing team at InMobi pulled this together in a short order of time with a single goal of educating the world around what is going on in the red-hot mobile space. As a global company that delivers ads to billions of users globally, we are in an enviable position to share insights from across the world. As we went about creating this issue, we distilled information from some of the most successful mobile advertising campaigns that our clients ran across the globe. The issue features ads from Australia to the United States, from a very old brand like BBC to the leader in android devices Samsung. We looked at stats from across the world in terms of media consumption and how the world has changed with the adoption of tablets and smartphones in a short span of 12 months. From China to the US, consumers are spending more time on their mobile devices than watching TV, with 82% of the people surveyed saying that they use their mobile devices while in bed. The rapidly growing maturity of mobile analytics and reporting on campaign successes is encouraging marketers to increasingly allocate budget for mobile campaigns. I hope you enjoy this publication from InMobi which features ads from Universal Pictures on their launch of the mobiew The Man with the Iron Fists, The North Face, John Lewis, Sony Pictures Hotel Transylvania, Path, Scotiabank, Audi,

Posted on January 10, 2013
By Shrikant Latkar

27

November

Announcing the launch of InMobi Lifetime Value Platform (InMobi LTVP)

The accelerating trend towards Appification of everything over the last few years has thrown an interesting wrench in the mobile ecosystem: On the one hand, cost of user acquisition is going through the roof while on the other hand, monetization hasn't kept pace. This imbalance fuels the need for developers to maximize the life time value (LTV) of each user acquired - This entails the science of understanding each user and optimizing her value on acquisition, monetization & engagement dimensions. However, building such capabilities in-house requires a deep understanding of big data analysis, predictive algorithms and continuous optimization. This is expensive, time consuming and, most importantly, beyond the core competencies for most app developers. Today, InMobi is proud to announce the Private Beta launch of InMobi Life Time Value Platform (LTVP) - an absolutely free-to-use platform that helps app developers maximize the lifetime value of each user. This platform allows developers to gain precise insights into their user behavior and enables them to act immediately on these insights - to maximize monetization and engagement seamlessly. Ultimately for developers, being able to manage their users better will directly improve their chances of running an intelligent and successful app business. InMobi LTVP is built on three solid pillars: 1.Insights beyond the basics Analytics that really matter to understand in-app user behavior better. As app users start using the app, all the in-app interactionacross users are put together in interesting ways to make

Posted on November 27, 2012
By Pratik Shah

09

November

InMobi Launches Mobile Ad Campaign for Hurricane Sandy Relief

InMobi has launched a mobile ad campaign to increase donations to the American Red Cross to help those affected by Hurricane Sandy. Sandy devastated portions of the Caribbean, Mid-Atlantic, and Northeastern United States, in particular New York and New Jersey. Tens of millions of Americans are now seeing the InMobi American Red Cross mobile display banners on their mobile phones. The InMobi ads prompt consumers to donate in one of two ways: one can text REDCROSS to 90999 to donate $10, added to their mobile phone bill, or visit the American Red Cross mobile website to enter a donation amount. Ad 1: Text to donate $10:   Ad 2: Click to donate via the American Red Cross mobile website:   Since the beginning of the Sandy relief effort, the American Red Cross has deployed thousands of workers from all 50 U.S. states to provide shelter, food, emotional support and other assistance to those affected by the disaster. They have served more than 3.5 million meals and snacks, and have distributed more than 177,000 relief items such as clean-up kits and hygiene kits. If you'd like to join us in supporting the American Red Cross Sandy relief effort, click here to make a donation today: http://inmo.bi/Rq7JTf    

Posted on November 09, 2012
By Kathie Green

04

October

Release of InMobi Ad Tracker 2.0

     InMobi are proud to announce the release of InMobi Ad Tracker 2.0, which now packs more of a punch with AdTruths device recognition technology to improve conversion tracking and deliver valuable insights to assist advertisers in optimizing their campaigns. AdTruths GM & VP James Lamberti hails the latest release as a step forward in solving the audience recognition crisis, while InMobis VP of Products Chandrashekhar Vattikuti, says that as a result of this partnership with AdTruth, InMobi Ad Tracker version 2.0 eliminates browser opening at the first application launch (known as swishing) “ no longer requiring cookies. This new capability will increase the track-able inventory thus improving campaign scalability for our customers. Its not just the providers of the service that want to talk about the newly improved service. App developers such as Outfit7, creators of the blockbuster Talking Friends range, are integrating InMobi Ad Tracker in their latest apps. Their Senior Director of Business Development, Noam Yasour told InMobi: Over the past few years we have seen a phenomenal demand for our apps. One of the methods in organically growing our user base is through cross-promotions with other app developers, making it imperative to understand the performance of each of our campaigns. Through a simple integration in Talking Ginger, InMobi Ad Tracker with its device fingerprinting techniques from AdTruth allowed us to assess the performance of our different cross-promotional mobile campaigns and enabled us to optimise their performance.

Posted on October 04, 2012
By Feryal Hemamda

19

September

John Lewis Brings its New House to Mobile Consumers

Our September mobile ad of the month comes from creative agency Adam&Eve for the House by John Lewis. The ad allows mobile consumers to explore the new House by John Lewis and discover products to buy online via the online store and/or share items with their friends on Facebook. A store locator allows the user to locate John Lewis department stores; extremely handy if you want to check where to snap up THAT chair which is going to go so well with your dining room table, without leaving your sofa. Check out the ad below, InMobi Studio built the ad and integrated analytic tags, while the design was put together by Adam&Eve. View this advertisement. Emma Colthorpe, Marketing Manager, Home at John Lewis comments: "We worked with our media & creative agency and InMobi Studio to build our second John Lewis Home mobile execution. The results in terms of dwell time and click through for the first creative execution we produced were very successful, so we jumped at the opportunity to continue investing in this medium. The launch of House is aimed at a younger JL audience, via sleek, contemporary creative, so we thought smart phone and tablet advertising was a great way of reaching them."

Posted on September 19, 2012
By Mital Goel

18

September

Why you should be excited about InMobi Ad SDK 360 for iOS6 and Jelly Bean

Its here the season for OS updates! Apples iOS 6 announcement that accompanied the marketing launch of iPhone 5 on September 12th has generated plenty of excitement among developers, consumers as well as industry-watchers. By now, the updates to Maps, Siri, the tighter integration with Facebook, the nifty Passbook and easier ways to manage calls have been written and spoken about. Registered developers have been able to access the Xcode 4.5 Golden Master (GM) seed since September 13th for testing and making last minute changes to their apps before it launches publicly on September 19th. Any developer interested in his/her apps being available on iPhone5 is busy updating apps (that is if he/she hasnt done so already). Visually, unmodified apps will run letterboxed, that is, have œblack bars showing up on the sides when rendered on iPhone 5. Developers can use this extrreal estate to add additional information. User Privacy, New Identifiers and Limit Ad tracking feature For mobile ad networks and app developers monetizing viads, of special interest is the introduction of the new limit ad tracking feature. What this means is that user can now choose to block ad tracking used by ad networks to deliver relevant ads across apps. Apple has introduced Identifier for Advertisers (IDA), substitute for UDID that is now supposed to be used to serve targeted ads. non-permanent, non-personal device identifier, IDwill help with targeted advertising alleviating privacy concerns surrounding UDID. We at InMobi, are

Posted on September 18, 2012
By Vinay Uttamchandani

29

August

Škoda Revs Up Rich Media in Spain

What better way to accelerate your brand awareness than through rich media? By using it to create an immersive and entertaining experience, consumers can really get up close and personal with brands. recent example is our ad of the month for August. kodwanted to introduce young new drivers and raise awareness of its kodCitigo. Since us young drivers generally look at the appearance of the vehicle as priority, our in-house rich medicreative services team built the ad to to focus on the wide variety of vibrant colour options that are available for the vehicle. tactical and slickly styled navigation areallows for quick and easy user jumps to browse the interior features of the car, through panable, user controlled slideshow. To further engage consumers, short video was playable (only on mobile devices) from anywhere within the ad, providing more detailed information on the pricing of the model. This highly interactive and uniquely mobile ad gave young drivers in Spain fun and engaging first impression of the kodCitiGo. Check Out the Ad To keep up to date with InMobi's EMEnews, sign up now!

Posted on August 29, 2012
By Mital Goel

28

August

Samsung SIII Drew Something With InMobi

Samsung, the biggest seller of Android smartphones in the world, launched its flagship phone “ the Galaxy SIII “ in May, this year. In what was termed as the biggest marketing campaign in Samsungs history, a huge amount of hype preceded the launch of the SIII. Samsung partnered with InMobi to create a high-engagement HTML5 ad unit and deliver a truly innovative and effective mobile rich media campaign. The objective of the campaign was to create awareness around the new product launch. InMobi designed the Doodle Pad campaign targeted at Draw Something App users. The Campaign was run on Smartphones and IPads. The solution allowed consumers to discover the various smart features of the Samsung Galaxy SIII, while staying engaged in a Gamified context. Social sharing was also enabled, which allowed users to post updates on their Facebook wall. This resulted in increased consumer engagement with high dwell times. The CTRs peaked at 1% for the smartphone campaign; with an average CTR equal to 1.15% for the iPad version. Engagement levels on the rich media ad-unit were clocked at an impressive 3 and 5 minutes (respectively, for smartphones and iPads) on average. It was a perfect example of context based advertising while engaging the consumer. This made the process of learning the functionality of the phone an entertaining as well as educational experience. View and Interact With the Full Ad on an Android Device Here View and Interact With the Full Ad on an

Posted on August 28, 2012
By Kunal Bharadwaja

01

July

Impact of the "Leap Second" on the InMobi Network

The leap second was a one second adjustment made to the atomic clock at 23:59:59 UT (just before 8pm ET). This caused havoc across the entire internet world and brought down several sites including - Reddit, FourSquare, Yelp, LinkedIn, Gawker StumbleUpon, and more. See the news coverage here: http://bit.ly/NjREt0 When the time came and the clock automatically added a sec, one of the utilities that ensures all of InMobi server clocks are insync started to act up, and caused all our servers across the globe to stop responding. We were able to recover quickly (thanks to our amazing team of engineers) after restarting all the servers that took approximately two hours. This issue did impact the revenue of our publishers during this time. We are continuously monitoring each and every server to ensure everything is normal. We pride in ensuring the best uptime of our ad-network and appreciate the patience and ongoing cooperation of our customers. As of now, all the systems are back and reporting is current, however we will continue to monitor the situation closely to ensure the best possible service to our customers across the globe.

Posted on July 01, 2012
By Team InMobi

27

June

Attention Bay Area!

InMobi is actively recruiting for Sales, Ad Operations, Business Development, Engineering and Product Marketing. Join us at the Tech Career Expo and Developer Jam on June 28 - 29 at Moscone Center in San Francisco. InMobi will have a booth in the South Building - Hall A, and April Ulang our Hiring Manager will be on the lookout for top talent. The event is free to attend but you have to RSVP. Learn more here about career opportunities and life at InMobi. We look forward to see you this week.

Posted on June 27, 2012
By Marseille Steele

11

May

InMobi and Mobext launch brand new consumer research, "The role of Tablets in the Consumer Sales Journey"

It was great to see so many consumer brands and journalists at yesterday's InMobi and Mobext event in London. The morning unveiled exclusive insights gathered across 7 different markets, that examined the media consumption habits of over 8,400 respondents. The survey was delivered across mobile and tablet devices through InMobi's network. Hosted by InMobi and Mobext the event gave delegates a snapshot of the research which clearly discussed how tablet owners are "retail gold dust" and how tablets are a "step on the road to a much more meaningful brand experience". The audience of brands were taking notes on their mobile devices and getting vocal on twitter, search #tablet12. There was a great line-up of speakers including InMobi's Director of Sales, EME, John Stoneman who presented the research findings along with Denise Truner, Head of Intelligence at MPG Media contacts. Guest speakers also included David Graham, Havas Media Head of Digital who explained the relevance of the research in context to a brand's digital communication strategy. Zeebox founder Ernesto Schmitt showcased how dual screening offers a disruptive channel to market. A strong theme that came out of all of the presentations was how consumers see their relationship with their mobile devices as a love story, it is the firs thing they reach for in the morning and the last thing they touch at night. Highlights from the research included: 69% of tablet users have shopped via their

Posted on May 11, 2012
By Team InMobi

02

May

The next-gen conversion tracking using InMobi Ad Tracker

When we build products at InMobi, we try looking beyond the problem and look at the solution instead. So when the UDID deprecation news began doing the rounds, we knew we wanted to build a product that not only addressed the specific problem but also the other issues that advertisers are facing today. As an advertiser have you ever wondered if the ad networks that you are working with use the same algorithm for conversion tracking? If not, then how does an advertiser working with different ad networks compare a campaign performance across these networks? Let's put the apples to oranges comparison dilemma aside for a minute. To collate this data in the first place, an advertiser will have to go through the laborious process of logging into the different ad networks, generate the reports and then consolidate it to even begin comparing performance. And the solution to all these problems has to not only keep in mind that UDID would be deprecated, but would need to be flexible enough to not be affected by other such technology impacts that the future might hold. So we went back to the drawing board with all these problems to find an apt answer for our advertisers. InMobi's experience with a large number of advertisers put us in a position to clearly understand the requirements of an advertiser and come up with the best solution InMobi Ad Tracker. Independent and Open platform: InMobi

Posted on May 02, 2012
By Chandrashekhar Vattikuti

28

March

Towards a safer network

InMobi strives continuously to ensure the safety of Publishers and Advertisers who work with us. In that effort, we have made some changes in our verification process for our Publishers. These checks that have been put in place will not be affecting existing Publishers on the InMobi network in any way. But new Publishers registering with InMobi will need to go through a series of quick steps to complete the validation process. What changes can you expect A Publisher signing up on the InMobi network will be expected to verify the ownership of the site or application before beginning to earn from the registered site or app. InMobi provides multiple ways to do this. If you are a mobile web Publisher, then InMobi will provide a meta tag that needs to be incorporated in the site. For an app Publisher, the quickest way is to use the same email ID as the one registered in the app store while registering with InMobi. If not, then a meta tag can be provided by InMobi which needs to be incorporated in the support forum page of the app. As an additional step, Publishers will also need to complete the account details section while registering with InMobi and add a valid payment profile before the site or app can be approved for ad monetization. Why have these checks been put in place The new changes have been made keeping in mind the safety

Posted on March 28, 2012
By Shringar Pangal

08

March

We launched new JP site today

Hi all, We launched new JP site today, March 8th. New site design is the same to the global site. What do you think of the top page back ground photo? It is Ginza known as an upscale area of Tokyo with numerous department stores, boutiques, restaurants and coffeehouses. Ginza is recognized as one of the most luxurious shopping districts in the world. I hope to be No.1 mobile ad network service offering high quality service like Ginza area. We have renewed all of contents such as company profile, services, sprout etc. And more contents will be added after this. We do believe that this new design should enhance the relationship with all of partners including developers, publishers, advertisers and agencies. Thanks! Kosuke Seto Marketing Director for Japan

Posted on March 08, 2012
By Kosuke Seto

06

March

Hidetaka Tembata, President of InMobi Japan featured in the March issue of Sendenkaigi magazine.

This interview with Hidetaka Tembata, President of InMobi Japan, was recently published in the March issue of Sendenkaigi magazine. Global deployment accelerated with cross-device solutions  Hidetaka Tembata ("Terry"), VP & Managing Director, Japan As smartphones, which are open to the world, spread in Japan, people have been more actively utilizing them for global ad communications.  How will ads change with the growth of the cross-device market? Has smartphone already become the main mobile device? As smartphones, which are open to the world, spread in Japan, people have been more actively utilizing them for global ad communications.  How will ads change with the growth of the cross-device market?Has smartphone already become the main mobile device? In Senden Kaigi issued on February 1, 2011, I forecasted that smartphones would become the main mobile device.  The forecast is becoming reality.  Even in countries which were said to be mainly the market for featured phones such as Southeast Asia, India, and China, as well as in Africa and South America, this trend remains strong. Looking at the Internet ad market, the domestic market accounted for 99.9% of the relations between advertisers and media companies.  But along with the advancement of open platforms for smartphones, the situation has been gradually changing. Trend towards cross device and cross media One of the factors that drive the global trend is the fact that the cross-device market is becoming normal. For example, the NFL

Posted on March 06, 2012
By Gregory Kennedy

09

February

InMobi Hack Day

InMobi is dedicating 24 hours to creative genius and innovation. Its InMobi Hack Day across the globe, where all our folks will be wearing their œIdeas Hat and hacking their way to our wall of fame. Its Day 1 today and the floors are buzzing with excitement and energy accompanied by some loud Rock music. The rules are simple “ keep it relevant and keep it wild. After all single idefrom the human mind can build cities. An idecan transform the world and rewrite all the rules. So, keep the beer flowing and the keyboard typing. The hack day is going to culminate in the grand finale tomorrow with the demonstrations and the judging. While the teams are busy building cool stuff, the judges have their heads together to come up with equally innovative awards. If you see our CTO wearing an engineers name on his T-shirt for the next month, do not be alarmed. The engineer deserved it! Here is an example of the atmosphere at our Bangalore office today. Simple words of inspiration by Krishnan, InMobi Director of Engineering. Dear Dream Team, Hackers every where, the war cries are getting louder, the adrenaline pumping at dizzying levels, I say to you BRING IT ON!!! TEAM WE ARE AT WAR, ONE TO REDEEM, CONQUER & CAPTIVATE, UNLEASH UR IMAGINATION AT EPIC PROPORTION, I KNOW U WILL PREVAIL. THIS IS WHERE WE FIGHT THIS IS WHERE WE WIN Do not let

Posted on February 09, 2012
By Shringar Pangal

31

January

We've Rebranded

lot has changed since the original InMobi brand identity was created in 2009. We have expanded to every region around the globe, acquired Sprout (an HTML5 mobile rich mediplatform), launched new products, and have grown our ad network to over 77 Billion impressions month. We're now the largest independent mobile ad network in the world. We decided to engage in this rebranding to visually demonstrate our successful transition from regional mobile ad network, to true global leader in mobile technology. Over year ago, we started working with 1185Design to develop new brand identity. After countless concepts, design experiments, and revisions, we selected this new logo. It was the one design that we felt truly represented the energy and impact of the InMobi mobile ad network. It symbolizes the constant delivery of dynamic communications, to variety of consumers, on every mobile platform around the world. The Evolution of the InMobi Brand The design team took look back at the evolution of the InMobi brand. From our origin as company called mKhoj, to our first rebranding and renaming as InMobi, see how the brand has evolved since our inception in 2007. Click here to view the full presentation. Help Celebrate Our New Look We asked some trusted partners, employees, friends, and fans to show their InMobi spirit by posing in t-shirt with our new logo. If you want to pose in an InMobi t-shirt, you can buy one here. Email us the photo and

Posted on January 31, 2012
By Gregory Kennedy

09

December

Rich Media JavaScript

We've just launched our JavaScript integration. It's perfect for web developers who want incredible Rich Media adverts on their mobile sites. It should also work for those using HTML5 development engines like PhoneGap and Titanium. The InMobi JavaScript is simple to integrate, and supports a host of Rich Media ads like Interstitial ads, and ads on demand. Your users will get beautiful rich media ads on your sites - and you should see an uplift in revenue. Want to get started now? Of course you do! It's dead easy. Log in or sign up to your InMobi Developer Account. Grab the client-side JavaScript ad code in My Sites/Apps. Read the documentation and get started. Here's a quick video demo to show you how it all works. [youtube RXm2VaNzrXE 520] Any questions? Zap them along to helpdesk@inmobi.com.

Posted on December 09, 2011
By Terence Eden

28

November

CNBC says InMobi at Forefront of Mobile Advertising with 500% Revenue Growth; Singularly Focused on Mobile, Global Reach, Works With All Operating Systems

InMobi was featured today on CNBC's "Business Coast to Coast" with Julia Boorstin! Watch the clip below: Boorstin says, "When InMobi came to the U.S. last year, it immediately offered Madison Avenue scale and global reach." With revenue growing 500% over last year, InMobi currently brings rich media advertising to 340 million consumers in 165 countries. Naveen Tewari, Founder and CEO, says, "Users are going to be global. Ad dollars are going to be global. Publishing is going to be global." InMobi is unique in its global reach, ability to work with all operating systems, and singular focus on mobile.

Posted on November 28, 2011
By Team InMobi

22

November

SEGA & InMobi: HTML5 Mobile Rich Media Ad Campaign for iOS Game, Samurai Bloodshow

Looking for a great game to play this holiday weekend? Check out Samurai Bloodshow! We are excited to partner with SEGA on the Samurai Bloodshow mobile rich media ad campaign. The ad was developed by Sprout, which was recently acquired by InMobi. Ben Harborne of SEGA says, "Sprout's ambitious HTML5 ad has greatly exceeded our expectations, and set a new bar of quality for our mobile rich media campaigns." In a recent interview with Pocket Gamer, Harborne said, "This kind of interactivity is something that you simply can't get with traditional video or static ads. When you pair that with InMobi's network size and reach you get the equivalent of a gigantic floodlight lighting up your product for millions of consumers to see." When clicked, the ad pops open to full screen and features a fully functional demo of the game, allowing users to try out the game before purchase.To see a video demo of the interactive ad, click here: [youtube T9CEN9wuZ1k] Download the Samurai Bloodshow app today!:http://itunes.apple.com/us/app/samurai-bloodshow/id434556728?mt=8 To view the press release, click here:www.inmobi.com/press

Posted on November 22, 2011
By Team InMobi

10

November

Bloomberg Interviews InMobi CEO Tewari on Explosive Mobile Ad Market

Check us out on Bloomberg! InMobi Founder and CEO, Naveen Tewari, appeared yesterday with Jon Erlichman on Bloomberg West. Watch the clip below: Here are a few highlights: Q: What made you want to get into this market? The key thing about this space is the whole user base was going to shift to mobile that is what we looked at back in 2007. We looked ahead 5 to 10 years and saw 5 to 7 billion people on the planet using mobile phones, so we started to create the infrastructure required to build that ecosystem. Q: A lot of the first employees in your business come from companies like Google, and there are a lot of big players in this business, so what is the differentiator for you? First, we are razor focused on mobile advertising. We are building great products in performance advertising and rich media advertising we are going deep into that, so our product quality is just different. Second, we are lighting up the world with our teams focused across different markets Europe, Africa, Asia, the United States. Q: You've attracted some high profile players as investors, like Softbank and Kleiner Perkins. How have you been putting that money to work? Today we are one of the largest networks on the planet. We are using the money for two very critical things - one is to develop product. We have a team of about 250 engineers - that's probably the largest engineering

Posted on November 10, 2011
By Susan Kuo

24

October

InMobi Honors Its Global Roots To Launch New York Office

We received an excellent piece in Brand Tech News, on the opening of our New York office. Here is a sample: When it comes to high tech innovations, we often assume that it has to start here in the USA and then move into global adoption. So we were surprised when we attended the Mobile Marketing Association Forum last summer to learn that InMobi, the world's largest independent mobile ad network, realized its early success in Asia and Africa before timing its push into the North American market. They now serve over 50 billion impressions per month, according to the company's website. Read the entire article here.

Posted on October 24, 2011
By Gregory Kennedy

18

October

Samsung and InMobi launch monetization program

Samsung and InMobi launched monetization program for Baddevelopers. For limited period, publishers get revenue share of 80%, compared to the standard industry revenue share of 60%. Here is the official communication from the Samsung AdHub team announcing the program.   Launching Promotion with InMobi Date: 2011.10.10 ~ 2011.12.31 Location: Worldwide Thank you for showing interest in Samsung AdHub. We are proud to say that Samsung AdHub is the answer to developers who are searching for new monetization method for their applications (To find out more about Samsung AdHub, explore the rich contents in our site, www.samsungadhub.com) To mark the launch of Samsung AdHub, we have prepared special promotional event for our service members. As sign of our gratitude, we are giving you phenomenal opportunity to earn high revenue. For limited period of time (from Oct.10th, 2011 until the end of Dec. 2011) we are raising our publisher revenue share from 60% to 80%. The industry average being 60%, this is definitely great deal. All you have to do is join Samsung AdHub, create an in-app ad inventory and then select InMobi as one of the ad networks to receive ads from. We are hoping that this promotion will encourage many of you to select Samsung AdHub as your business partner for in-app advertising and use our service with frequency. Thank You Samsung AdHub Team

Posted on October 18, 2011
By Bikash Chowdhury

17

October

MEF Global Consumer Survey: The Mobile Web is Starting to Eat Into Fixed Line Internet Usage

According to a new report by the MEF (Mobile Entertainment Forum) 33% of respondents, across all countries surveyed, say they're using the fixed line internet less than than they did 18 months ago. While we're used to seeing data which shows strong growth in the mobile web, it's interesting to now see data showing a decline in fixed line internet usage. While the fixed line internet isn't going to go away any time soon, a measureable shift away from fixed line access is happening fast and the implications are big. At InMobi, we have been predicting this for sometime (in our Mobile Insights Research Reports) and believe this trend will continue, accelerated by the rapid adoption of smartphones across both developed and emerging markets. Other interesting findings in the report include: 72% of respondents across all countries surveyed use the mobile internet daily 49% of respondents across all countries surveyed use the fixed line internet daily Of all respondents who access the mobile internet daily, 59% use the fixed line internet daily but 18% do not access fixed line at all 33% of respondents across all countries surveyed use the fixed line internet less than 18 months ago 20% use it roughly the same, while 26% use it more Countries surveyed include a broad range of developed markets like the U.K., U.S., and Singapore, plus emerging markets including Brazil, Egypt, India, Indonesia, Qatar, and South Africa. The report is available for purchase from the MEF website here.

Posted on October 17, 2011
By Gregory Kennedy

07

October

InMobi Ranked as a Top 10 Contributor to Apache Hadoop

We're excited that InMobi is listed as one of the top 10 contributors to the Apache Hadoop project, along with such well known silicon valley companies like Facebook, LinkedIn and even Apple. An achievement like this is only possible because of our entire team of rock-solid datplatform engineers. I want to thank all of you for you hard work.Open source software is the foundation of most of our engineering stacks and it plays big role in InMobi's success. It's fundamental to how we can build system that can serve 47.3 Billion impressions month! InMobi also believes in giving back to the community. Things like this are not just feel good moments for the team, but they motivate us to do even more, to go that extrmile. The most rewarding moment comes when an engineer contributes line of code, and the whole community sees it and benefits. We will continue to increase our contributions to the project and help grow the entire ecosystem.     

Posted on October 07, 2011
By Mohit Saxena

05

October

Steve Jobs we salute you!

I know I speak for everyone at InMobi when I say, "Steve Jobs we salute you!" You were one of the most inspiring and innovative leaders the tech world has ever seen. We're filled with sadness at the news of your passing. InMobi is an iFund company and we're extremely proud just to be in an ecosystem created by You! Your innovations have changed the lives of billions of people on this planet. May you rest in peace. Sincerely, Naveen Tewari Founder and CEO of InMobi

Posted on October 05, 2011
By Naveen Tewari

29

September

Red Hot Rio A Case Study on Mobile Commerce

  Follow Us: #MMAF2011 Please join me at the MMA Forum São Paulo | 17-18 October, 2011 James Lamberti Research and Marketing InMobiRed Hot Rio A Case Study on Mobile Commerce 18 October, 2011Please use this 15% discount code when booking: SPKR15_saopaulo Dear colleague, Now is the time to register for Latin America's leading mobile marketing event, featuring global brands, agencies and publishers. This year's Forum focuses on the customer, and how marketers can leverage mobile to communicate with audiences in personal and relevant way. Key topics this year include: Mobile Marketing Futures: The Next 3-5 Years: Gerd Leonhard, Media Futurist, author and blogger, looks at the future of the industry The Role of Mobile in Kellogg's Marketing Strategy: Guillermo Obregon Rodriguez, Senior Cross Category Marketing Manager at Kellogg Company, Mexico shares case studies Traditional and Innovative Ways to Build Your Brand and Engage your Customers Through Mobile: Adriana Knackfuss, Senior Consumer Connections Manager will share Coca-Cola Company case studies Case Study from Argentina: Pablo Poncini, CEO of TBWA Argentina shares the story of a script written collaboratively through Twitter For more speakers and full session descriptions, view the agenda.

Posted on September 29, 2011
By Marseille Steele

26

September

Check Out the Grand Prize Winning App from the Ansca Mobile Hackathon, Polar Wing Free

Congratulations to Unproductivity Applications for their winning app, Polar Wing Free. It's now available in the iTunes store and can be downloaded from this link. Polar Wing Free is a fast paced arcade shooter. In Polar Wing you will face enemies that are black and enemies that are white. Change the color of your plane to match these enemies and destroy them.

Posted on September 26, 2011
By Gregory Kennedy

22

September

InMobi is a Winner of a 2011 MOBI Award!

A BIG CONGRATS to the InMobi Team for being named The Best Mobile Ad Network at the 2011 MOBI Awards, presented by DigiDay. We are extremely honored and excited about this news and cannot be more thrilled to share this with all our partners and advertisers. One of the pillars behind the success of InMobi is our commitment to providing the best mobile advertising solutions, and winning this award only makes us want to challenge ourselves that much harder to continuing our innovation in mobile advertising as well as exploring new frontiers in the mobile ecosystem. A big thank you to all our advertisers and partners for their continued support. Without them, we wouldn™t be where we are today. http://www.themobiawards.com/Finalists/

Posted on September 22, 2011
By Susan Kuo

21

September

Sonic & SEGA All-Stars Racing Reaches The Number One Slot In iTunes With Help From InMobi’s Mobile Ad Network

The ChallengeTo celebrate the 20th anniversary of Sonic The Hedgehog, Sega released a brand new iOS game called Sonic & SEGA All-Stars Racing. Available for iPad, iPhone, and iPod Touch, the hit game features great track variety, critically acclaimed multiplayer modes, and superb production values. The SolutionGraphical display banner ads were run across iOS inventory in North America. A dynamic landing page featuring the game trailer and a link to download that game was also developed. Handset optimization in conjunction with compelling and bold creative helped drive results. The campaign CTR peaked 0.9% far above the network average.The ResultsBen Harborne, Brand Manager from Sega says, Mobile advertising on InMobi's network was a huge success for Sonic & SEGA All-Stars Racing. We saw increased levels of engagement with the incorporation of video into the campaign and we're very happy with the results. Advertising on the InMobi network has been one of the key components to our success. Download the case study >

Posted on September 21, 2011
By Team InMobi

16

September

Announcing Our New SDK For Android and iOS

BIG NEWS! We have released updates to our iOS and Android SDKs. Download the new iOS SDK - i300 Download the new Android SDK - a300  So, why should you download these SDKs? Well, they contain some pretty sweet new features. Here's a quick run down of what the new software has. Support for Expandable and Interstitial ad formats. Rather than plain old banners, we're offering dynamic adverts. Your user doesn't need to leave your app in order to interact with the advert. If you're working on a tablet, you can now simultaneously show multiple ads on the same screen. Want to control the auto-refresh rate or the animation between ads? It's all in the API. We've improved the help documentation - including detailed new Javadoc and Doxygen API description documents. A whole host of bug fixes and performance enhancements. Finally, we've listened to your feedback and made sure that there is a robust sandbox environment for a more efficient test process during integration. So, update today! If you have technical question, you can find answers on our new Developer Wiki located here>

Posted on September 16, 2011
By Terence Eden

14

September

Sneak Peek - InMobi Developer Wiki

I thought I'd give you all a sneak peek of what we've got coming up for developers. We realise that one of the most important parts of what we deliver to developers is documentation. Without good documentation, it's really hard to integrate an SDK and know what all the options do. So, we're revamping our documentation and placing it all into a Wiki. We'll constantly update it, ensuring it has the very latest information about our new SDKs and their features. We'll be launching later this month.   What I'd like to know from you is which areas we should focus on? Code sample are obviously a priority - do you prefer code snippets, or full files to download and explore? As an industry, advertising using lots of weird acronyms like CPC, CPA, CTR, PQN - are there any that you'd like explained? Our new SmartPay and Sprout services are great - but do developers understand their full potential? Our mobile web APIs are widely used - can we make the documentation better to ease deployment? Anything else?

Posted on September 14, 2011
By Terence Eden

30

August

Congratulations To The Winners Of The First Ever Ansca Mobile and InMobi Hackathon

For a complete run down of all the winners from our hackathon last Saturday please check out the Ansca Mobile blog here. Thanks again to everyone who attended and participated. It was a truly amazing event, and we had a lot of fun. Here are some great, first hand accounts from Corona users who participated: "Put it out there!" - Corona Hackathon 2011   My Biggest Win from the Corona SDK Hackathon    Corona Hackathon    Here is a video recap of Saturday's Hackathon extravaganza:  

Posted on August 30, 2011
By Gregory Kennedy

18

August

Track Your Apps' Sales, Mopapp Presents An Exclusive Offer To All InMobi Users

For a limited time, Mopapp presents and exclusive offer to all InMobi develoeprs. If you register now, you'll get four additional free months of the Professional Mopapp plan. Mopapp - a developer's tale from Marco Bellinaso on Vimeo. Follow this link to sign up: https://www.mopapp.com/signupinmobi

Posted on August 18, 2011
By Gregory Kennedy

10

August

Red Hot + Rio Raises Awareness and Drives Music Pre-Orders With InMobi’s Mobile Ad Network

The Challenge Red Hot + Rio 2 is the latest entry in the series of tribute albums produced by the Red Hot Organization to raise money for HIV/AIDS awareness and prevention. This new album is a modern tribute to the late 60's Brazilian Tropic¡lia movement. The Red Hot organization engaged InMobi to help promote the launch of this long awaited album. The Approach A rich media banner experience that incorporated sounds and video was run across Android inventory globally. The creative featured well known artists from the album and used Sprout's innovative HTML 5 mobile rich media platform to help drive significant brand engagement. The campaign peaked with a CTR of 1.07% in the UK. The Results Paul Heck, Director of the Red Hot Organizations says, Mobile advertising on InMobi's network was a huge success for Red Hot + Rio 2. The creative potential of the mobile advertising format is very impressive, when combined with Sprout's technology. Reaching scale in markets such as Brazil and Spain in that past, has been challenge with traditional media. Download The Case Study PDF > Email this Case Study PDF

Posted on August 10, 2011
By Gregory Kennedy

08

August

Celebrating Our Successful Launch on Ansca Mobile's Corona SDK

Given all the excitement around our acquisition of Sprout last week, it was easy to overlook another important event for InMobi. Last Tuesday (yes, it was the same day as the Sprout announcement) was our launch on the Corona SDK. InMobi is now the exclusive provider of mobile advertising services on the platform. The launch was extremely well received and we've seen developers sign-up from all around the world. We're excited to be working with such a great partner like Ansca Mobile. Corona Developer Support If you're a Corona developer and need support, please email us at ansca@inmobi.com. You can also read this thread on the Ansca forum, our replies address some of the most the frequently asked questions. Ansca Hackathon, August 27 in San Francisco We're also working with Ansca Mobile and our partner Papaya Mobile to produce a hackathon in San Francisco, for Corona SDK developers. There will be free food, drinks and even cash prizes. More details on this event will be released this week, so stay tuned.

Posted on August 08, 2011
By Gregory Kennedy

02

August

InMobi acquires Sprout to deliver scalable Rich Media Advertising

There is always an event for an industry and a company that people look back on and say, "That was it. That was the pivotal moment." With that thought in mind, I am proud to announce our first acquisition. San Francisco based Sprout, whose creative platform makes the "build once, run everywhere" dream for HTML5 mobile rich media advertising a reality, is now a part of the InMobi family. We believe this is a huge step forward for mobile advertising and will help bring us to the next level as an industry. Sprout's technology solves a major problem for the mobile ad industry by helping make the creation and distribution of mobile rich media much easier. To put it mildly, the creative production process in mobile advertising today is a huge pain. Those of us really close to the problem know that it is inhibiting adoption of mobile advertising. InMobi's global scale and operations combined with a best of breed Sprout HTML5 creative production platform provides agencies, brands, and publishers with a much-needed solution to this problem. InMobi and Sprout will together help create the world's strongest capability in Mobile Rich Media Advertising. To best solve this problem and grow the industry, Sprout will remain an independent company working with all agencies, brands, ad networks and publisher sites globally. We need to make cutting-edge HTML5 ads that work on every device, everywhere, all the time. Consumers expect amazing experiences on

Posted on August 02, 2011
By Naveen Tewari

19

July

GM Uses Mobile Rich Media Ads To Promote Their New Chevrolet Cruz

The Challenge The new Chevrolet Cruze offers upscale presence with the fuel economy and price tag of a compact. Because its bold, stylish and aggressive image appeals to men 35 to 45, rich media advertising on smartphones was an obvious choice. Due to our expertise and local knowledge, GM engaged InMobi to help generate awareness and promote the launch of the Chevrolet Cruze in India. The Approach Rich media video ads were run across the InMobi network targeted at high-end video enabled devices. Display banner ads were also used in order to extend the reach of the campaign. Handset and carrier optimization in conjunction with compelling and bold creative also helped drive results of the campaign. The Results Pradeep Lamba, National Head of Mobile from Quasar Media says, œRich media mobile advertising on InMobi's network was a huge success. We saw increased levels of engagement from the incorporation of video into the campaign and we're very happy with the results. Advertising on the InMobi network was key component of our campaign's success. Download The Case Study

Posted on July 19, 2011
By Gregory Kennedy

14

July

InMobi Announces its Global Partnership in the Box Mobile Developer Challenge

Today InMobi announces its partnership in the Box Mobile Developer Challenge, two-month long contest open to developers from around the globe.Entrants into the contest use Box APIs to create enterprise apps for Android, iOS and webOS mobile devices. The contest will be judged by leading mobile influencers from Accenture, AT&T, Draper Fisher Jurvetson, Hewlett-Packard, InMobi, ReadWriteWeb, MobileCrunch, VentureBeat, Verizon, Xyologic and Box. Developers are competing for wide variety of prizes including: Up to $35K in cash $10K in InMobi ad network spend HP TouchPads Verizon MiFi cards Plus chance to attend VC pitch meeting with Draper Fisher Jurvetson How To Enter The Contest The Box Mobile Developer Challenge begins today, July 14, 2011, and concludes on September 9, 2011. Winners will be notified during the final weeks of September and the top two will be invited to join Box on stage at its first annual customer conference in San Francisco on September 28, 2011. Special Bonus: All entrants will receive $75 in FREE network spend from InMobi. Developers join the challenge by visiting the Box Mobile Dev Challenge website at: http://sites.box.net/devchallenge

Posted on July 14, 2011
By Gregory Kennedy

12

July

Isis Nyong'o Our VP And MD Of Africa Is Featured In This Month's Wired Magazine

Congratulations to Isis Nyong'o on her feature in this month's U.K. edition of Wired Magazine. The article profiles key people in the emerging African internet space and describes the impact technology has had across the continent. Having led the development of mobile strategies in Africa for brands such as MTV and Google, 33-year-old Isis Nyong'o is aware of the huge change technology is bringing. Her current employer InMobi is a mobile advertising company that, with more than 100 billion mobile-ad views to date, rivals Google's AdMob for leadership in the space. Her mission: to scour Africa for media partners who can provide content InMobi can sell through. Read the complete article here.

Posted on July 12, 2011
By Gregory Kennedy

30

June

InMobi Launches the World’s First Mobile 3D Ad Campaign

  We're excited to announce that our first-ever 3D advertising campaign went live last month in the UK. The ad campaign for the Samsung Galaxy tablet has already received significant media attention. Built using Cooliris's 3D technology, the ad features innovative lighting, shading, parallax and 3D motion effects to create a truly immersive, interactive and memorable user experience. Rob Jonas, VP and MD, Europe and Middle East, InMobi, added, 'œWe believe this to be an industry first. Starcom is looking for innovation in all of its available media channels and we're proud that InMobi's technology platform, in conjunction with Cooliris 3D ad technology, has enabled Starcom to bring this innovative campaign to market in this way.'

Posted on June 30, 2011
By Gregory Kennedy

29

June

Dealfish Succeeds In Becoming A Top Local Site in Kenya Through Mobile Advertising With InMobi

The Challenge Dealfish is a free, user-friendly online classifieds site for local communities. The mobile site provides users with a simple and convenient way to buy, sell, rent and find products and services as part of a like-minded community. Because of our expertise and local knowledge, Dealfish engaged InMobi to help drive registrations and raise awareness in Kenya. The Approach Text and display banner ads were created and a broad selection of handsets were targeted. The campaign significantly raised brand awareness for Dealfish. The site is now one of the most visited web sites in Kenya. It's received over 60,000 listings in 9 months. Monthly traffic is now reaching hundreds of thousands of unique visitors, as well as millions of page impressions. The Results Moses Kemibaro, Regional Manager, East Africa for Dealfish says, InMobi's reach and knowledge of the local market is unmatched. We have seen results that are very encouraging in Kenya and intend to continue using InMobi in the long-term for the rest of the region as we expand into Uganda and Tanzania. Download the case study here

Posted on June 29, 2011
By Gregory Kennedy

16

June

InMobi Analytics Success Stories: Memorial Day Advertisers See 74% Drop in Cost Per Conversion

Today we releasedn excellent case study on the power of mobile advertisingnalytics. We tracked 10 new campaigns, that launched around Memorial Day in the retail, gaming, and entertainment verticals. The campaigns represented over $500,000 in total spend and all had one thing in common, they leveraged our InMobinalytics product. Unlike other tools in the market, InMobinalytics offersutomated real-time conversion optimization technology inddition to detailed reportingnd insights forgency and brand users. As you can see in the graphic above, advertisers enjoyed 74% drop in cost per conversion onverage during the Testnd Learn phase, because our system is designed to deliver the right inventory to the right user based on data-driven feedback. Phase 2 is even more impressive. Here we deployed the real-time feedback loop unique to InMobinalyticsnd scaled the campaigns while lowering conversion costs. InMobinalytics, which is widely used in the US market today, has improved the mobiled experience of over 60 million US consumers through over 10 billion impressions so far in 2011. By the end of the year, we expect this number to climb to 100 millionmericans monthly. Thomas Schulz, International CEO, Somo, one of the world™s leading mobiledvertisinggencies comments: InMobinalytics is delivering the brand performance marketers dream of; simultaneously improving conversion costs while increasing scale. We love using its it helps our clientschieve their goals. It'slso easily integrated within our tracking tool,pptimiser, enabling InMobi's outstanding performance to be measuredgainst other mobile traffic sources. In summary - InMobinalytics works.

Posted on June 16, 2011
By James Lamberti

13

May

Podio Hack Day Is This Saturday, May 14

Developers, be sure to check out Podio's hack day this Saturday, May 14. InMobi is giving away $75 in network spend to attendees. To take advantage of this offer use this promo code:  Developers75 when you sign up for a new account at InMobi. We're happy to announce we're launching our API and developer site on May 14th. To celebrate this occasion, we're throwing a party and having a hackathon in the Podio store, San Francisco. Developers, designers, UX gurus, PMs and all of your friends, please join us and mash up Podio with whatever services you can think of. We'll bring the prizes, the food, and of course the beers. Podio Store: 224 6th St, San Francisco, CA 94103 For more information click here: https://company.podio.com/hackday/

Posted on May 13, 2011
By Gregory Kennedy

09

May

Announcing InMobi SmartPay™. Simple. Smart. Mobile Payments.

Recently I sat with Piyush Shah, Vice President of InMobi SmartPay and his team as they prepared for our most important product launch to date. I asked Piyush to tell me, in as few words as possible, what was different about our payment solution? Why did we believe this was a game changer? Given all the other options in the marketplace, why do we think that this is something developers and mobile content players will embrace? His answer, It's simple. It's intelligent. It's global. Right now this space is just too difficult for the average developer to manage independently. Our system solves many of the challenges developers face when they want to integrate mobile payments across multiple countries, carriers, and systems. So what is InMobi SmartPay? InMobi SmartPay enables app developers, mobile gaming companies, and content providers to tap into a $200 Billion mobile content and virtual goods market. Our system is a one time set-up, single point of integration that gives developers access to multiple countries and operators billing systems. This allows them to expand their business and monetize easily across the globe. The consumer experience is a frictionless, pure mobile checkout system which uses secure, direct to carrier billing. We will expand our system to incorporate more mobile payment methods including credit cards, PayPal, and local mobile wallets by the end of the year. Why are we saying it's simple? Today it's expensive and difficult for developers, both in

Posted on May 09, 2011
By James Lamberti

09

May

New and Improved - InMobi's Economic Toolkit for App Developers - Free Download

LAST UPDATE 12.01.2011 Financial planning and developing ad sales projections is dry and boring topic, but no one would deny that it's also core aspect of building successful business. Because app developers and entrepreneurs tend to be busy bunch, (we know this because we're an organization of entrepreneurs ourselves) we put together complete Economic Toolkit for App Developersin Excel, which is free for you to download here. The model takes you through step-by-step, with instructions on how to: Calculate your eCPM on monthly basis and adjust it based on number of impressions served, fill rate, click-through-rate, and CPC. Develop basic 12 month sales projection and calculate your yearly earnings from advertising. Determine how much of your monthly budget you should spend on advertising to promote your app. Understand what impact advertising will have on your earnings, when compounded over 12 months. If you have questions or feedback on this Economic Toolkit send an email tomarketing@inmobi.com. UPDATE 08.17.2011 The datthat is included in our economic model is conservative estimate based on the Android advertising market in the U.S., for long tail apps. Fill rates and CPCs vary greatly, depending on platform, region, seasonality, content type, time of day and number of other factors. We can't publish fill rates or CPCs for obvious reasons. The best way to get accurate datfor your app or business is to run 30 day long test on our network and then use that datin the sheet. UPDATE 12.01.2011 We

Posted on May 09, 2011
By Gregory Kennedy

25

April

Free Tapptics Icon Set Download

The people at Tapptics were kind enough to provide us with a sample set of icons that are FREE for developers to download. The graphics come in a variety of formats which makes them ideal for use in any smartphone application. Download the zip file here

Posted on April 25, 2011
By Gregory Kennedy

26

March

Ashwani Kumar, Speaking at the Web 2.0 Expo This Thursday

Come see Ashwani Kumar speak this Thursday at the Web 2.0 Expo in San Francisco. He will share data and insights that will show how advertising can be an excellent way to make money with Mobile Apps. For more information view this link.

Posted on March 26, 2011
By Gregory Kennedy

14

March

InMobi Launches Mobile Campaign to Aid Japan

  Today InMobi launched campaign to help provide financial aid to the Japanese people during the continuing crisis created by the devastating earthquake and subsequent tsunami last Friday. While we often speak of our global footprint as company, it was never more apparent just how global our organization has become than this weekend as we waited for updates from our team in Japan. Our team in Japan were lucky. They are all safe and for that we are extremely grateful, unfortunately thousands of others are not and the crisis continues. We will do what we can to help. To that end, tens of millions of Americans will see AmericRed Cross mobile display banners on their phones today run vithe InMobi network. The creative (shown below) is simple and asks consumers to text REDCROSS to 90999 to make $10 donation.100% of the money will go to Japan relief minus reasonable operational costs at the American Red Cross. Consumers will be billed directly to their mobile phone account with all US carriers supporting the cause. While we are starting the campaign today in the US, we will look to expand to other countries as we identify mobile friendly donation methods with reputable organizations. If you read this blog and know of one in your country, please post comment and link for everyone to see.   How are donations being collected? There are many great organizations lining up to help raise relief money for Japan.

Posted on March 14, 2011
By James Lamberti

09

March

Attention Mobile-Marketing-Blog.net Affiliate Marketers: Get A 10% Bonus When You Use InMobi

For a limited time, InMobi is offering Mobile-Marketing-Blog.net affilate marketers a 10% bonus on advertising credits every time you transact. For example, if you transact for $100, the award bonus would be $10 If you transact for $1000, the award bonus would be $100. Sign up here: http://www.inmobi.com/affiliates/rewards/?ref=ias_mabl

Posted on March 09, 2011
By Gregory Kennedy

07

March

Ad-Tech Sydney Attendees: Get $50 In Free Ad Spend

If you are attending Ad-Tech Sydney, please be sure to see Rob Marston speak on Wednesday, March 9 at 9:50 am on the Achieving an Effective Mobile Strategy Panel. This panel will discuss best practices for marketing and advertising on mobile devices. Rob will debunk the Top Five Myths of Mobile Advertising. Later, that same day at 12:00 pm in the Expo Seminar Theatre Rob will present The Real Consumer Perspective On Mobile Advertising. This presentation is based on our finding from global survey of 20,000 consumers which exploreshow the consumer views mobile advertising. Stop by our booth in the Expo Hall and receive $50 of free in-network spend and copy of InMobi's Network and Consumer Research reports, or follow this link: http://www.inmobi.com/adtechsydney

Posted on March 07, 2011
By Gregory Kennedy

03

March

Earn More From Advertising in Your Apps With Our WDF2011

InMobi's World Developer Fund 2011 is a new opportunity for developers to partner with us and earn even more money with advertising. The response last year was so successful, we put together a new program for 2011.   This year there is no limit to the fund. The other major difference is this time the fund has tiers. This means that the more traffic you bring InMobi, the more you can earn. For all the details please use this link: http://www.inmobi.com/developer/programs/

Posted on March 03, 2011
By Gregory Kennedy

02

March

Special Offer For MobiMastermind Users, The Get More Affiliate Rewards Program

  InMobi and MobiMastermind have partnered together to provide MobiMastermind users with a unique opportunity. With every transaction you make, InMobi will add an additional 10% bonus. For example: If you transact for $100, the award bonus would be $10 If you transact for $1000, the award bonus would be $100 This offer will be available only for a limited time. Take advantage of this special offer by clicking this link: http://www.inmobi.com/affiliates/mobimastermind/?ref=ias_mast

Posted on March 02, 2011
By Gregory Kennedy

25

February

James Lamberti MWC Interview With Mobile Marketing Magazine

James Lamberti explains to David Murphy from Mobile Marketing Magazine the factors behind the company's explosive growth, and demos its latest innovative 3D ad format. Watch the video here: http://blip.tv/file/4811949

Posted on February 25, 2011
By Gregory Kennedy

17

February

InMobi's Rob Jonas Elected to the MEF EMEA Board

We're excited to announce that InMobi's Rob Jonas, VP & Managing Director Europe & Middle East, has been elected to the Mobile Entertainment Forum's EMEA board. The Mobile Entertainment Forum is the global trade association of the mobile media industry. The organization helps drive mobile entertainment adoption, shape regulation and deliver competitive advantage to its members. InMobi looks forward to working closely with the MEF and all it's members this year. You can read the full press release here.

Posted on February 17, 2011
By James Lamberti

14

February

Special Offer For Sponsormob Users, The Get More Affiliate Rewards Program

  InMobi and Sponsormob have partnered together to provide Sponsormob users with a unique opportunity. With every transaction you make, InMobi will add an additional bonus to your account. The program details are as follows: For each of your first 5 transactions, the award bonus is 5% For each transaction between the 6th and the 15th, the award bonus is 10% And for each transaction more than the 15th, the award bonus is 15% This offer will be available only for a limited time. Take advantage of this special offer by clicking this link: http://www.inmobi.com/affiliates/sponsormob/?ref=ias_spns

Posted on February 14, 2011
By Gregory Kennedy

14

February

Special Offer For Mobpartner Users, The Get More Affiliate Rewards Program

  InMobi and Mobpartner have partnered together to provide Mobpartner users with a unique opportunity. With every transaction you make, InMobi will add an additional 10% bonus. For example: If you transact for $100, the award bonus would be $10 If you transact for $1000, the award bonus would be $100 This offer will be available only for a limited time. Take advantage of this special offer by clicking this link: http://www.inmobi.com/affiliates/mobpartner/?ref=ias_mobp

Posted on February 14, 2011
By Gregory Kennedy

13

February

InMobi Introduces The First Ever 3D Mobile Ads, With Cooliris

InMobi worked with partner Cooliris to bring the mobile advertising industry today's hottest technology by making 3D ads for mobile applications possible. We focused on creating new ways to make mobile advertising content more efficient and compelling. Together, we've created a new exciting advertising experience, and have taken care to develop a format that mobile users won't find disruptive. To see more examples follow this link: http://www.cooliris.com/company/platform/3d-ads/

Posted on February 13, 2011
By Gregory Kennedy

11

February

Say Hello to InMobi SDK v2.0 for iOS and Android

We are pleased to announce the release of the InMobi SDK v2.0 for iOS and Android application developers. InMobi iOS and Android SDK v2.0: This new release represents a major milestone in our technology. This new version is built keeping in mind future compatibility where up-coming product releases on new ad formats can be easily supported by the SDK without the need for installing a newer version. New features in this release: Tablet Ad Format Support: We now have support for five tablet formats including 320x48, 300x250, 120x600, 728x90 and 640x480. Full Screen Smartphone Ads: We have improved our smartphone ad support and allow 300x250 full screen ads, in addition to the standard banners 320x48. OS Version Agnostic: The SDK alleviates the need for developers to be concerned about the OS version of the application for serving ads. This new SDK ensures that OS version handling is done internally without the need for developer involvement. The iOS SDK will be compatible with OS 3.0 and above The Android SDK will be compatible with OS 1.6 and above Tag Based Reporting: We have improved tagging support for ad slots. You can now assign a unique tag to each individual ad slot in each page. This allows you to monitor and optimize your advertising on a per placement basis. To get started, log into www.InMobi.com and download the new SDK v2.0 from the left hand navigation. Detailed technical documentation with sample

Posted on February 11, 2011
By Shringar Pangal

09

February

Come to Appy Hour - The World of Apps!! This Thursday, February 10

If you're in the Bay Area tomorrow, I will be speaking at a brand new developer event in Burlingame called Appy Hour. Details are below: Introducing APPY HOUR!! Brought to you by a collective of Tastemakers & Tech Developers. This is the freshest, new, monthly happy hour event tailored to the world of software applications or otherwise known as APPS. Tastemakers & Tech Developers welcome the world of developers, hardware providers, carriers, service providers, venture capitalist and more. The first Appy Hour will be held at Medallion Steakhouse in Burlingame, Ca Thursday, February 10th. RSVP here: http://appy-hour.eventbrite.com/

Posted on February 09, 2011
By Gregory Kennedy

01

December

Our New London Office

After almost a year crammed into our serviced office in London, today we completed a move to our very own new office space - here's a few pictures below. Looking into the office:   Video-conference room and main conference room (still waiting for our tables to arrive!):   The Publisher team area (they're at a conference today!):    Having a great work environment is critical to our success in Europe and we now have a base from which we can scale our team and our execution in the next 12 months. Thanks again to everyone who helped us with this. Best Regards, -- Rob

Posted on December 01, 2010
By Rob Jonas

24

November

Introducing Banners for Tablets Including iPads

With the iPad already a huge hit, Tablet PCs are set to become next year's must have device. InMobi now supports banner advertising on these amazing devices in addition to smartphones and feature phones. With large, high resolution screens these devices ensure that your audience will enjoy a rich user experience when viewing your message. Ad formats available for tablets include: 300x250, 728x90, 468x60, 120x600 and 320x48 InMobi provides you with various ad banner formats for feature phones, smart phones and tablets. Download pdf to see formats for all devices.

Posted on November 24, 2010
By Shringar Pangal

22

November

Close Up Increases CTR by 45% After Optimization With InMobi

The Challenge Close Up is a popular Unilever brand of toothpaste and is the number one or two toothpaste brand in over 50 different global markets. Unilver brand managers in Indonesia saw a unique opportunity to leverage the power of InMobis mobile advertising network to reach the youth demographic.   The Solution As part of their new Hook Up promotional campaign Close Up selected InMobi for it's sophisticated handset targeting. Display ads drove users to a WAP landing page where consumers could enter a Blackberry phone sweepstakes and share their Hook Up stories through a Close Up Facebook page. The Results InMobi clearly demonstrated their ability to drive strong results. We saw a 45% increase in CTR, peaking at 0.2% after campaign optimization.  said Unilever marketing manager. InMobi also allowed us to easily combine mobile ads with our social media campaign, a truly winning combination. Download the case study PDF

Posted on November 22, 2010
By Gregory Kennedy

17

November

Target Windows Phone 7 Users With InMobi

InMobi is proud to be one of the first mobile ad networks to offer Windows Phone 7 app inventory to advertisers. We are certified by Appnexus & Microsoft , and now offer our advertisers the ability to run campaigns on the Windows Phone 7 platform. We can target both AT&T and T-Mobile inventory. We can also leverage our Advertising ROI Tracker technology (AdROIt) to track and optimize performance post click. Standard 300 x 50 display banners are available immediately, the new 480x80 ad units will be available starting by December 15th. Advertisers interested in this opportunity should contact us at sales-team@InMobi.com or reach out to their InMobi contact.

Posted on November 17, 2010
By Gregory Kennedy

12

October

Noam Yasour Featured on the Wireless Internet Partnership Website

InMobi's Noam Yasour is featued on the WIP blog today. He talks about Froggy Jump from Invictus Games and provides some interesting insight on how to monetize with advertising. Here is an interesting sample: TR : What do you think they do right? NY : Most importantly, they got the game right. The game is fun and addictive with many small features to explore. Second, the game is constantly updated with more content and virtual items, which are driving for more downloads and more in-app purchases of virtual goods. For example, for the World Cup, Invictus Games added a football theme that included all the teams uniforms that the frog could wear. Last, the monetization model is well baked into the game. The advertisement is placed in a position where its visible to the player but doesn't interfere with the game experience. In-app purchases are designed in a way that enriches the game and makes it even more fun, but doesn't take away from the basic game experience. Read the full article here.

Posted on October 12, 2010
By Gregory Kennedy

05

October

InMobi Announces New Features for Advertisers

Helping advertisers achieve their goals is at the heart of what we do at InMobi. With that in mind, we assembled a team of some of our best people several months ago. This team was asked to dive deep into the advertiser experience, understand their needs and put together a program that would directly address advertisers. During the research phase it quickly became apparent that big changes in our product were necessary. For example our campaign management system didn't properly address the needs of advertisers. While advertisers found work-arounds to fill their needs, this was not the ideal user experience. It was with this understanding that we approached this product upgrade. We spent hours conducting data analysis and doing user testing. Going back and forth, making improvements, trying to really build something that addressed a diverse array of markets and customers with varying and at times even conflicting goals. Now those efforts have come to fruition. We are excited to announce the release of a host of new features, which will vastly improve the advertiser experience, making it more efficient, effective and easier to use. New product features for advertisers include: Manage all your campaigns from one account. In the past multiple accounts were required for different campaigns, objectives, budgets, regions, and even different creative. Now this is no longer the case. With the new campaign management system, conducting trials and test campaigns is easy. Test new ideas and optimize

Posted on October 05, 2010
By Sridhar Ranganathan

01

October

InMobi's James Lamberti Debunks a Few Mobile Myths

James Lamberti, InMobi, VP of Marketing and Research is featured in this article in Mobile Marketing Magazine. He debunks many common myths about mobile advertising. Here is a sample: Mobile is just like the desktop  To refute this, Lamberti cited part of the research that asked consumers how they would choose to respond to an ad on their phone, the options being to call, purchase, search, do something viral with it, or get some content. The most popular answer was call, cited by 23 per cent of respondents. So do you support click-to-call? asked Lamberti. The singular focus on content misses the creative opportunity. Taking a PC desktop banner and sticking it on mobile to drive someone to a thick content location, I get it, and it is an important part of mobile, but there is a tremendous opportunity to engage consumers in a variety of other ways that are unique to this device. There may be workflow issues, but calls to action should be linked to device usage." http://www.mobilemarketingmagazine.com/content/extreme-sense

Posted on October 01, 2010
By Gregory Kennedy

24

September

PapayaMobile Selects InMobi as Mobile Advertising Partner for Android Developer Game Platform

We're very excited that Papaya Mobile has decided to team up with InMobi to create a joint SDK for developers. This new offering will provide a unified gaming and monetization platform for developers on Android. Our brilliant Head of Smart Platforms Ashwani Kumar was quoted in the release: "We not only offer game developers an alternative to paid downloads as a revenue stream, but we also provide them with the ability to monetize traffic in most regions around the world. Game developers are uniquely positioned to profit from the global nature of the mobile Internet revolution," said Ashwani Kumar, head of Smartphone Platforms for InMobi. "Papaya's strong presence in the Android community, coupled with our global ad network, makes this a win for game developers and the overall Android market." You can read the full release here: http://www.marketwire.com/press-release/PapayaMobile-Selects-InMobi-as-Mobile-Advertising-Partner-Android-Developer-Game-Platform-1324668.htm If you're interested in downloading the SDK it's available on the Papaya Mobile site here: http://papayamobile.com/sdk/download

Posted on September 24, 2010
By Gregory Kennedy

17

September

InMobi Included in Microsoft's Mobile Ad Exchange for Windows Phone 7

InMobi is proud to have been selected as one of four different ad networks who are working with Microsoft on the launch of their new Advertising SDK for Windows Phone 7 Apps. The new SDK will feature access to a real real-time, bidded mobile ad exchange which enables multiple ad networks to bid on mobile inventory at the exact moment when an impression is served, increasing yield and reducing waste. Their exchange is a first for our rapidly growing industry. Click here to read the full story.

Posted on September 17, 2010
By Gregory Kennedy

16

September

Msearchgroove.com Goes Deep on InMobi Mobile Ad ROI Tracking (AdROIt)

This Saturday at 1pm California time, I will be on a flight to the U.K. with the intention of attending no less than 6 different mobile events in London in 8 days including 3 in one day. Crazy. On the other end is one of InMobi's earliest supporters - renown blogger Peggy Anne Salz from www.msearchgroove.com. Peggy has been following us since the beginning and decided it was time to write a piece on InMobi's AdROIt technology. Regardless of your interest in the InMobi spotlight piece, Peggy is worth reading and following. We will be doing more with her in the future for sure. And for our UK readers - see you in London! I always look forward to one of these when in town 😉

Posted on September 16, 2010
By James Lamberti

16

September

InMobi Mobile Data Country Profile: New Zealand

We saw a post on Twitter yesterday from someone who was disappointed with the lack of information on New Zealand. We thought there was no better way to demonstrate InMobi's commitment to transparency and openness, than just simply running the data on New Zealand and creating a report. So, just one day later, we present a mobile data country profile for New Zealand. Download New Zealand PDF    86 Countries Globally and Growing The InMobi network footprint is large enough to provide in depth analysis in 86 countries currently and we expect that to grow. Academics, researchers, bloggers, analysts are already engaging and incorporating our insight into analysis, speakerships, events, etc. Equally important to the quantity of data we possess is the quality. We recognize the need to deliver on transparency. Like any good research, readers should have some sense of the confidence in the data. When provided, this can help the end user assimilate the data correctly. This leads to my next point: Our Representation of New Zealand As you can clearly see, our network in New Zealand doubled in just the past month. This is the reason New Zealand did not make the report initially. With so much growth so quickly, readers should interpret our data in this region as Emerging per our disclosure in the report and on the website. With time and growth in our network, trends will become increasingly stable and will graduate this market and

Posted on September 16, 2010
By James Lamberti

14

September

Announcing A Global View of Mobile Advertising: July 2010 Report

Hello World. Today is the inaugural release of InMob's quarterly research report, A Global View of Mobile Advertising, providing researchers, analysts, and media planners with an in depth look at mobile advertising from around the globe. You can download this six region, 14 country report at www.inmobi.com/research. We will provide additional analysis and commentary via YouTube and Twitter frequently, so keep an eye out for more. For example, here is a breakdown of global OS share. Top manufacturers based on ad impressions. Device OS share by region. Collaboration is a major emphasis of this effort. For the inaugural report, eight executives from the InMobi team were interviewed to provide regional insights into mobile advertising. Through our open collaboration efforts, we want to increase both the number and representation of industry spokespeople contributing. Please contact us at research@inmobi.com for full partner access and to participate in the discussion. This is one of two major research reports coming from InMobi. Our next research report is global survey of 20,000 consumers, conducted on mobile devices in 14 different countries. This report contains a full analysis and reveals in depth their perspective on mobile advertising. If you have additional questions, email us at: research@inmobi.com

Posted on September 14, 2010
By James Lamberti

01

September

InMobi Global Event Calendar For September

InMobi kicks off the conference season this month with a presence at a number of great events around the globe. Please contact events@inmobi.com if you have questions or need additional information. Asia Pacific iMedia Brand Summit - Hunter Valley, Australia Date: September 13-15 Location: Cypress Lakes Resort - 9 Thompsons Rd. Pokolbin, Pokolbin 2320, Australia www.imediaconnection.com/summits/ Emmanuel Allix, InMobi, Vice President and Regional Director, Asia Pacific is presenting at the Innovation Forum. India Product Managers' Conclave Date: September 19 Location: IIM Bangalore Sridhar Ranganathan, InMobi, Vice President of Product Management is speaking on panel at 12:45-1:15pm. Digital Media Conclave, Mumbai Date: September 24, 2010 Location: The Residence Hotel & Convention Centre, Saki Vihar Road, Near Vihar Lake, Powai, Mumbai www.digitalmediaconclave.com Sridhar Ranganathan, InMobi, Vice President of Product Management is giving a keynote. Mobile Apps Conference Date: September 25, 2010 Location: Nimhans Convention Centre, Near Diary Circle, Bangalore - 560029 www.siliconindia.com/events/siliconindia_events/agenda.php?eid=MobileAppsConf2010_Blore Sridhar Ranganathan, InMobi, Vice President of Product Management is giving a keynote. iMedia Agency Summit - Bali, Indonesia Date: September 27-28 Location: Conrad Hotel - Jl Pratama Raya 168, Tanjung Benoa, Bali 80363 www.imediaconnection.com/summits/ Robert Woolfrey, InMobi, Director of Brand Advertising, Asia Pacific is presenting at the Innovation Forum. Europe Mobile Tech Conference 2010 Date: September 6-8 Location:Rheingoldhalle Mainz - Rheinstrasse 66, 55116 Mainz(outside of Frankfurt) www.mobiletechcon.de/2010/ Limvirak Chea, InMob, Director, Business Development Europe and Middle East

Posted on September 01, 2010
By Gregory Kennedy

26

August

Congratulations to All The Winners of AppFaceoff

Correction. Looks like we got some incomplete information on this (you just can't trust what you read on the internet). The complete list of winners from AppFaceoff are in order: 1. WTFAY took home first prize. www.wtfay.com 2. BreezyPrint finished second. www.breezyprint.com 3. TiltWorld finished third. www.tiltworld.com We want to congratulate @TiltWorld for winning AppFaceoff last night at @pariSoma. The combination of the game's creative story and unique game play dazzled the judges enough to take home 3rd prize. We also want to thank the other competitors, organizers and attendees for making last night's event a success. For more information visit: www.tiltworld.com

Posted on August 26, 2010
By Gregory Kennedy

11

August

InMobi Global Event Calendar For August

Here is a round-up of InMobi global event participation for the rest of August: Africa Internet Show Africa Date: August 2-3, 10:00am - 5:00pm both days Address: Sandton Convention Centre, Maude Street Sandown, 2196, Johannesburg www.internetshow.co.za Stephen Newton, InMobi, Vice President and Managing Director, Africa will be leading a “MobiWeb” workshop on August 3 in Theatre 4. U.S. iOSDevCamp, San Jose Date: August 20-22, 10:00am - 5:00pm Address: PayPal (eBay) Offices, 2161 N 1st Street, San Jose, California 95131 www.iosdevcamp.org InMobi will have a table and strong presence. Expect to meet people from both the San Francisco and Bangalore office. Apps Faceoff Date: August 25, 6:30pm to 9:00pm Location: PariSoma Loft, 1436 Howard St. (at 10th) in San Francisco. www.parisoma.com Amit Gupta, Co-founder, VP of Business Development will be a guest Judge for the Apps Contest. InMobi will award $250 of in-Network spend to the winning app. Silicon Valley Android User Group Date: August 25, 6:00pm to 8:00pm Location: T-Mobile, 1911 Landings Drive, Mountain View, CA 94043 www.android-android.net Ahswani Kumar, InMobi, Head of Smart Platforms will be giving a presentation on the Economics of App Monetization Through Advertising. Europe LBS students and entrepreneurs - The future is Mobile Date: August 19, 6:30pm to 9:00pm Addres: The RCOG Building, Adjacent to London Business School, Regent Park, London NW14SA futureismobile.eventbrite.com Rob Jonas, InMobi, Vice President and Managing Director of Europe and Middle East will be giving

Posted on August 11, 2010
By Gregory Kennedy

06

August

Tweets You Might Have Missed

A lot of interesting links to articles and content was posted on the InMobi Twitter this week. Here are some highlights in case you missed it: Tesco brings mobile shopping into the mainstream - http://liten.be//vDIzn UK iPhone penetration to rise 195% from 2.17 million at the end of 2009 to 6.4 million by 2011 http://bit.ly/anFpKG Online Trends: Mobile E-Mail Replacing Desktop E-Mail - http://bit.ly/cVsWVv US InMobi NOC (network operations center) ensuring 24/7 up time for North America. http://yfrog.com/jvx1bdj Not Chump Change: Mobile users will spend $6.2 Billion on apps this year, growing to $29.5 Billion by 2013 http://bit.ly/cbSD5z

Posted on August 06, 2010
By Gregory Kennedy

30

July

InMobi World Developer Fund Success Story: Simpaddico

Simpaddico is a mobile app developer who has created numerous apps for both the iTunes App Store and Android Market. A number of their apps have reached the top of the app store rankings including Air Horn (Free!), their most popular app. Air Horn is an app that turns any iOS device into a virtual air horn and saw a huge number of downloads during this year's World Cup. Simpaddico's apps have been downloaded over 8 million times in the past two years. Their apps generate over 10 million ad requests per month and Simpaddico is a great partner for InMobi. 1. When did you start Simpaddico? My business partner Adam Lewis and I started Simpaddico in February 2009. 2. What inspired you to get started? We were inspired to get started after I created a simple Rubik's Cube app one weekend. We posted it to the App Store and were pleasantly surprised at the sales numbers. After that, we realized we had to take advantage of the opportunities in the App Store. 3. Are you self funded? Yes, we are 100% self-funded and profitable. 4. What is your design / development strategy? How do you pick projects to work on? We analyze the market for ideas that seem to show demand and then we improve upon those ideas. 5. What are your future plans? We will continue to grow our product line. We're currently in the planning stages, with some more in-depth projects. We want to take full advantage

Posted on July 30, 2010
By Gregory Kennedy

24

June

Jumping Right In

I am excited that InMobi has decided to take community engagement with developers seriously. In addition to our World Developers Fund, we want to open up all channels of communication and create a two way dialogue between us and the community at large. Our goal with this initiative is as follows: 1) Communicate important information to the developer community: We are moving at a breakneck pace and things are changing fast. Our blog and social media channels (Twitter and Facebook) are the perfect place for us to communicate the latest developments to you. 2) Act as resource by providing answers: Many developers have questions and are looking for clarification on a variety of issues. I will do my best to answer the questions I know the answer to or find the right resource who can get you answers to your questions, fast. 3) Solicit feedback and ideas: We know that developer feedback is vital to the product development process. We want ideas from the community on how we can make improvements and provide a better overall product experience. In the past our approach to social media has been casual and sporadic. We are now ready to fully engage the community and build a real forum for serious conversation and debate. I look forward to hearing from you all, Gregory Kennedy Director, Global Marketing InMobi

Posted on June 24, 2010
By Gregory Kennedy

30

April

Building InMobi’s Self –Learning Network

(29 April 2010, San Francisco CA)  In these past couple weeks we've announced a series of reporting enhancements for our 3,000+ mobile publishers globally (http://inmobi.com/publisher/reports-analytic/) and today, we lauch our advertiser analytics tool AdROIt (Inmobi.com/advertiser/adroit).  While the rest of mobile industry continues to spend most of its energy fantasizing about magical new shiny toys or the unfolding saga in Mountain View CA, why would InMobi choose to talk about analytics and reporting for publishers and advertisers? The answer is one of the many reasons why InMobi's mobile ad network grew to become the largest in Asia Pacific and is now expanding rapidly around the world; we view publishers and advertisers as partners.  At InMobi, we are committed to optimizing ROI for everyone involved including publishers, advertisers, and ourselves.  Favor one part of the network over another and you break the healthy capitalism that fuels network performance. So how does this all relate back to our news these past couple weeks?  It's a simple, but powerful concept. Our technology uses real-time data and consumer feedback to automatically improve its performance in real-time.  We call it a "self-learning network" that gets better and better over time. By providing our publishers and advertisers more detailed, transparent data about their performance along with the tools to improve upon it, they become invaluable partners extending well beyond the inventory or ad dollars they provide. Said

Posted on April 30, 2010
By James Lamberti

09

April

InMobi Welcomes Apple to Mobile Advertising Industry

Posted on April 09, 2010
By James Lamberti

09

March

Introducing the new InMobi Product Team – Consumers!

We spend so much time in the mobile industry talking technology and data. Think about how many mobile advertising conversations you have and how often words like click rate, CPC, eCPM, optimization, ad serving, call to action, and targeting are used? Frankly, it's hard to imagine one of these words does not come up in every conversation! Now think about how often you hear the word consumer or customer? If we don't talk about consumers, we're not thinking about consumers. We can tell ourselves anything we want, but the reality is that behind the numbers and tech speak are actual people and they are too often left outside the conversation. Let's change that. Let's invite them in. Why not? These are the people whose actions define what we build technically and what the numbers look like every day. Sure, we know that people in France are different than those in Indonesia, but what about the difference between Cote D'Azur and Paris? London and Birmingham? Mumbai and Bangalore? What about the businessman in Paris on the Blackberry versus the young woman in Bourgogne on the iPhone? When we talk about targeting, we are talking about a person and it's the concept that drives a key InMobi focus for 2010. Consumers. People. Who are they. What interests them. With this in mind, we launched our recent features for advertisers. I won't bore you with details in this blog (you can explore them at

Posted on March 09, 2010
By James Lamberti

20

January

New Publisher User Interface – Driven by the customer

We launched the new user interface for publishers last week and the response has been excellent. This has been one of the releases which involved a high level of customer touch point. Before we commenced the project, we spoke to several publishers to understand how we could improve the quality of their experience with InMobi. When we then analyzed the inputs, 3 things emerged as areas that needed to be addressed. 1. Need for more data about their engagement. 2. Need for better control on their engagement. 3. Better ease of use of the application. One area that was not explicitly mentioned (guess our publishers were too polite), but we knew had to be improved was the overall look and feel of the application. In our effort to address the need for data, we laid strong emphasis on enhancing the Reports and Analytics front, where we believe we now provide a very strong value proposition. Publishers can now look at the traffic and monetization at various levels and make data driven decisions based on those. Drill downs are now available at a country, carrier and handset level with visibility into various trends. This should give a strong sense of which categories of traffic are delivering the best monetization for the site. In order to address the requirement for better control, we created filters with a high level of granularity to specify the type of ads that should NOT be served on the mobile sites.

Posted on January 20, 2010
By Raghu Ramanujam

13

November

Start Ups attracting Top Quality Management

Enterprise Inc on CNBC TV18 talks about how top quality professionals are climbing down the corporate ladder and entering startup territories to help entrepreneurs make their dreams come true. CNBC interviews Sharat Khurana and Naveen Tewari on what does it take to attract top quality management to startups.

Posted on November 13, 2009
By Abhinav Gupta

13

November

ET Now meets Sherpalo Ventures and InMobi

ET Now meets Ram Shriram, a man who is counted as one of the greatest tech investors of all time. He is most well-known for being one of the first investors in Google and is now the founder of a VC firm, Sherpalo Ventures. The show also covers one of Sherpalo Venture's largest investment in India, InMobi and an investment decision which took all of 20 minutes. Naveen Tewari shares his experience with Sherpalo Ventures.

Posted on November 13, 2009
By Abhinav Gupta

13

November

ET Now meets Mumbai Angels and InMobi

Whether your startup is an idea on paper or just a few months old, the Mumbai Angels, if impressed will give you that seed level cash injection. ET Now meets Sasha Mirchandani and Prashant Choksey to profile the Mumbai Angels and their portfolio company InMobi, the first company to receive funding from Mumbai Angels. Amit Gupta talks about how Mumbai Angels has been more than just an investor to InMobi.

Posted on November 13, 2009
By Abhinav Gupta

18

August

Distributed ad serving at InMobi

This August has been quite eventful for us. First we re-branded ourselves, as InMobi. Secondly, we fulfilled part of our aspirations to be a global company by setting up a distributed ad server in a US data center. This move has catapulted InMobi in to a different league altogether. It also showcases our commitment to defy all barriers and overcome various technological challenges to serve our customers in the best possible way. The thought of having distributed node arises with a problem that started with our recent business push in Europe and US market. As our volume started to grow from these continents our publishers reported increased network latency problems between their servers and our servers in India. We optimized India node to a great extent but it was not enough to overcome that natural network response delay of 300ms to 400ms between our locations. At that moment we knew that we had to do something to support business in their expansion plan to Europe and US. The problem statement was clear, it was about having a distributed node in various continents so that we can provide the best possible response time to our publishers located in those geographies, by avoiding delays caused due to distance. To solve this problem we needed three fundamental changes in our architecture: Decouple the application at architectural and infrastructure level so that it can be distributed and each node can function on its own.

Posted on August 18, 2009
By Mohit Saxena

17

August

From mKhoj to InMobi

Like any other start up venture, mKhoj has had its share of ups and downs. We started business by diving into the first business model of solving the local information problem using SMS based search and worked on SMS based monetization as a revenue model which would eventually morph into an SMS Ad Network. At the time, it had seemed like a great problem to solve since the proliferation of PCs was rather weak. But after a few months into the market, the model did not fare as had been envisaged earlier. The team had failed to clearly understand the cultural aspect of India, where every individual on the road is a source of high quality (& mostly user friendly) information. Thus the demand for the service was not very high and the money was running low. A few months into the venture the team faced its toughest decision, a decision which would prove to be the turning point in mKhoj's life. The decision was to abandon the existing business of SMS and focus on the mobile web ecosystem, which had lately started to show signs of a strong future. It was an emotionally charged period for the team as it wasn't easy to see all the hard work of the past months go to waste and start fresh from ground up. The next several months were very tough as everyone worked on developing the new product and taking it

Posted on August 17, 2009
By Naveen Tewari

14

August

Moving over to ad code v2

Since the release of the v2 of our ad code, it has been exciting times, working with publishers who have enthusiastically embraced this new version. Today, almost all publishers send us ad requests through ad code v2 except for a few remaining publishers. However I would want that our remaining publishers who have yet not migrated to v2 of the ad code, should also reap the benefit of the improved ad serving logic that is available only via v2 of the ad code. Hence this is my personal request to those who have still not migrated to version 2.0 of our ad code to please do so on an immediate basis. We value contribution of each and every publisher in our growth and would like to ensure that your monetization with our network is uninterrupted. Hence this request to you to migrate before we officially close support on the earlier version of ad code on September 1, 2009. Migrating to v2 is a simple process. Step 1: Login to your InMobi account. Step 2: From list of your sites in the 'My Sites' tab, click on Retrieve ad code link for your sites that are still using the earlier version of ad code. Step 3: Select the ad code suitable for your site (Advanced or Basic). Step 4: Select appropriate language of ad code based on the site requirement (PHP-CURL, .NET, JSP, ASP, RUBY, PERL). Step 5: Download the corresponding integration manual for reference. Please note that from

Posted on August 14, 2009
By Krishna Kumar

31

July

The Dream Called InMobi

Today we're rebranding and launching ourselves as InMobi, with aspirations to be a global player in the mobile web ecosystem, enthusiasm in our veins and earnestness in our work. The journey so far has been really exciting for me and the team that has come with me all along. This journey, as with most others, started with an inspiration. The conceptualization of InMobi (previously mKhoj) began in the second half of 2006 when I was visiting India and was intrigued by the continuous proliferation of mobile and the evolving mobile landscape but rather slow innovation on the content side for consumers. Preliminary thoughts were floated around with a few folks in the mobile industry along the lines of a mobile search engine. Some initial excitement led to a business plan which I took to a friend-angel investor. Somewhat fascinated by this business plan, my friend agreed to introduce me to other investors. At that point I was asked for the name of the company and I came up with the name mKhoj, khoj meant search' in Hindi. Around the same time, I happened to meet a very close friend of mine from my undergrad years, Abhay, at a bar in New Delhi. Over drinks, casual conversation flowed which led to finding out that Abhay was also contemplating a similar idea. It did not take long for us to decide that our destination was the same and as such we began to

Posted on July 31, 2009
By Naveen Tewari